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Which is Better Digital or Offset Printing?


As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands dollars?good offset printing presses may cost a few million dollars.

For those companies interested in conveying the best possible image at all times, it is important to evaluate which printing process will bring the greatest result.

Let's compare the two processes briefly:

Digital Printing: If you want a sample of digital printing, simply look at a piece that you print from your inkjet printer at your home or office. Digital printing uses a series of dots printed on top of the paper that form an image.

Offset Printing: Offset printing is done on large presses that use plates and ink. As your piece is printed on an offset press, the ink bleeds into the paper and bonds with it.

Because of the plates used, and the way the ink is absorbed by the paper, most people feel that offset printing provides deeper, richer, fuller color saturation than digital printing. While digital printing has certainly improved over the years, most printing experts would agree that it still hasn't reached the quality level of offset printing.

Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com marketing@brochures.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. February / 19 / 2019

Special Advertising Section: The Ingleside Hotel - BizTimes.com (Milwaukee)
Special Advertising Section: The Ingleside Hotel  BizTimes.com (Milwaukee)

Lake Country's favorite venue is also now the newest. The Ingleside Hotel, formerly Country Springs Hotel, has completed a 14 million dollar property renovation ...


Special Advertising Section: Lake Lawn Resort - BizTimes.com (Milwaukee)
Special Advertising Section: Lake Lawn Resort  BizTimes.com (Milwaukee)

Nestled along two miles of Delavan Lake's shoreline, Lake Lawn Resort is the ultimate year-round destination for conferences, groups, meetings and executive ...


Special Advertising Section: Jan Serr Studio - BizTimes.com (Milwaukee)
Special Advertising Section: Jan Serr Studio  BizTimes.com (Milwaukee)

Milwaukee's historic East Side goes modern with the newly renovated Jan Serr Studio, an industrial-meets-modern events space located on the top floor of the ...


Special Advertising Section: War Memorial Center - BizTimes.com (Milwaukee)
Special Advertising Section: War Memorial Center  BizTimes.com (Milwaukee)

Milwaukee's lakefront boasts many beautiful attractions one of them being the War Memorial Center. Here at the center we have spaces where we best engage ...


Special Advertising Section: Marcus Performing Arts Center - BizTimes.com (Milwaukee)
Special Advertising Section: Marcus Performing Arts Center  BizTimes.com (Milwaukee)

Your event, large or small, takes Center Stage at the Marcus Center! Located in the heart of Downtown along the beautiful Milwaukee RiverWalk, the Marcus ...


Advertising, Subscriptions To Drive CBS's Fiscal 2019 - Forbes
Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.


UPDATE 1-Australia's Seven West Media's first-half profit falls as advertising rev declines - Reuters
UPDATE 1-Australia's Seven West Media's first-half profit falls as advertising rev declines  Reuters

Adds details on advertising revenue, cost target, background)


Confession: I love advertising - Campaign US
Confession: I love advertising  Campaign US

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.


How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity - Adweek
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  Adweek

The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...


MannKind - Scripts, Advertising, And Cash - Seeking Alpha
MannKind - Scripts, Advertising, And Cash  Seeking Alpha

Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


Digital Turbine: A Mobile Advertising Platform Play - Seeking Alpha
Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


Global Internet Advertising Market Insights Report 2019 – IAC, Facebook, Pandora, Soho, Amazon, Twitter, Linkedin, Microsoft, Alphabet - Industry News Network
Global Internet Advertising Market Insights Report 2019 – IAC, Facebook, Pandora, Soho, Amazon, Twitter, Linkedin, Microsoft, Alphabet  Industry News Network

The global “Internet Advertising” market report comprises the thoroughly investigated data by the experts of the Internet Advertising market in classified form.


Princess Cruises launches its first advertising campaign for Asia | Travel News - Travel News | eTurboNews
Princess Cruises launches its first advertising campaign for Asia | Travel News  Travel News | eTurboNews

Princess Cruises has launched its first international advertising campaign developed and produced specifically for Asian markets, titled "Princessa." It.


Fyre Festival: Bringing Out The Worst In Advertising - The Connecticut College Voice
Fyre Festival: Bringing Out The Worst In Advertising  The Connecticut College Voice

The Fyre Festival is once again in the spotlight with the release of two documentaries–one from Netflix and one from Hulu–of the failed concert. The idea of ...


Nine Of The Best Outdoor Advertising Campaigns - Forbes
Nine Of The Best Outdoor Advertising Campaigns  Forbes

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.


18000 Android apps found violating ad tracking rules - Fox News
18000 Android apps found violating ad tracking rules  Fox News

Getting online advertisers to stop tracking you over Android may not be as easy it seems. New research has found that over 18,000 Android apps can create ...


Lamar Advertising (LAMR) Set to Announce Quarterly Earnings on Wednesday - Fairfield Current
Lamar Advertising (LAMR) Set to Announce Quarterly Earnings on Wednesday  Fairfield Current

Lamar Advertising (NASDAQ:LAMR) will be issuing its quarterly earnings data before the market opens on Wednesday, February 20th. Analysts expect the ...


Big Drop In Advertising Giants Shares - Forbes
Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


How to Get Millenials to Trust and Respond to Your Advertising - Forbes
How to Get Millenials to Trust and Respond to Your Advertising  Forbes

One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...


2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury - Branding in Asia Magazine
2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury  Branding in Asia Magazine

New York Festivals Advertising Awards announced the 2019 NYF Film Craft Executive Jury. New York Festivals will bring together some of the most technically ...


L'Oreal Canada expands AI ambitions through online advertising - Glossy
L'Oreal Canada expands AI ambitions through online advertising  Glossy

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...


Mobile Advertising Market to Witness Comprehensive Growth During the Year - Industry News Report
Mobile Advertising Market to Witness Comprehensive Growth During the Year  Industry News Report

“Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), by Devices (Digital ...


Advertising Association launches Export Month in run-up to Brexit - CampaignLive
Advertising Association launches Export Month in run-up to Brexit  CampaignLive

The Advertising Association has teamed up with the Department for International Trade and the IPA to launch Export Month in March in the run-up to Brexit to ...


How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers - Adweek
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity - Business Insider
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business Insider

As more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.


Princess Launches First International Advertising Campaign for Asia - Cruise Industry News
Princess Launches First International Advertising Campaign for Asia  Cruise Industry News

Princess Cruises has launched its first international advertising campaign developed and produced specifically for Asian markets, titled "Princessa.".


Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard - Tribune-Review
Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard  Tribune-Review

Legal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...


Manipulative advertising - Pakistan Today
Manipulative advertising  Pakistan Today

Advertising is not meant to be simply inane jingles and cavorting models, although it often is; there is supposed to be some serious psychology behind the ...


The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising - Alex Membrillo, Cardinal Digital Marketing - Atlanta Small Business Network
The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising - Alex Membrillo, Cardinal Digital Marketing  Atlanta Small Business Network

The prospect of marketing your business can be overwhelming at times, but it doesn't have to be. Our guest today, Alex Membrillo lends his expertise and clears ...


EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250 - Forbes
EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250  Forbes

The Internet Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace.


DTC brands are running into TV advertising’s legacy limitations - Digiday
DTC brands are running into TV advertising’s legacy limitations  Digiday

In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...


It turns out the World Record Egg was created by a 29-year-old advertising creative - CNBC
It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston - WBOY.com
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.com

Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.


Sports Analytics Market Players Attention On More Moderen Advertising Techniques To Pressure Income - Industry News Network
Sports Analytics Market Players Attention On More Moderen Advertising Techniques To Pressure Income  Industry News Network

“Sports Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” The global Sports Analytics Market report represents ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018 - GeekWire
Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


18,000 Android Apps Track Users by Violating Advertising ID Policies - BleepingComputer
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...


Tips to Help Advertisers Survive and Thrive in the Gig Economy - Adweek
Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


Meraas and Backlite Media extend advertising partnership to four Dubai destinations - Campaign Middle East
Meraas and Backlite Media extend advertising partnership to four Dubai destinations  Campaign Middle East

Meraas and BackLite Media today announced an extension of their advertising partnership to now include the new destinations of Al Seef, La Mer and The ...


The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers - Business Insider
The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers  Business Insider

Hello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...


Local Advertising Reveals Possible WWE Hall of Fame Inductees (POSSIBLE SPOILERS) - 411mania.com
Local Advertising Reveals Possible WWE Hall of Fame Inductees (POSSIBLE SPOILERS)  411mania.com

Local advertising in the New York area revealed possible headliners for this year's class of the WWE Hall of Fame, which may spoil it...


Lake Erie Bill of Rights supporters respond to recent advertisements - WNWO NBC 24
Lake Erie Bill of Rights supporters respond to recent advertisements  WNWO NBC 24

Next Tuesday, Toledo residents will have the opportunity to vote whether or not to give Lake Erie a Bill of Rights. After being added to the ballot in December, ...


Women's Student Union criticizes pro-life advertisements on OCCT buses - Binghamton University Pipe Dream
Women's Student Union criticizes pro-life advertisements on OCCT buses  Binghamton University Pipe Dream

An advertisement on Off Campus College Transport (OCCT) buses ignited controversy last week after the Women's Student Union (WSU) spoke out against a ...


U.K. Government Report Calls for Investigation Into Digital Advertising Market - Adweek
U.K. Government Report Calls for Investigation Into Digital Advertising Market  Adweek

The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...


6 Non-Advertising Ways That Facebook Can Grow - Seeking Alpha
6 Non-Advertising Ways That Facebook Can Grow  Seeking Alpha

Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever - Adweek
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


To attract direct response advertisers, Reddit adds more performance tools - Digiday
To attract direct response advertisers, Reddit adds more performance tools  Digiday

Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...


Two new advertising sales reps join News-Review - Petoskey News-Review
Two new advertising sales reps join News-Review  Petoskey News-Review

PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.


Taco Bell Nearly Doubles Television Advertising Spend in January - Skift Table
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift Table

Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.


Despite the negative public perception, advertising can be a force for good - The Drum
Despite the negative public perception, advertising can be a force for good  The Drum

Figures from the Advertising Association's Lead conference recently made for rather chilling reading, with advertising's public favourability standing at a record ...


Agency Brief: Meet your new Advertising Hall of Famers - AdAge.com
Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.


Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers - The CT Mirror
Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers  The CT Mirror

A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...


IAA World Congress: Advertising walks the ramp to save the loom - Campaign India
IAA World Congress: Advertising walks the ramp to save the loom  Campaign India

As a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause.


How could Facebook’s use of blockchain affect marketing and advertising? - MarTech Today
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising - WBAL TV Baltimore
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV Baltimore

Realtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...


Actor Yul Brynner inspired Australian anti-smoking advertising campaigns - Gold Coast Bulletin
Actor Yul Brynner inspired Australian anti-smoking advertising campaigns  Gold Coast Bulletin

In a posthumous ad in which he tells viewers not to smoke, actor Yul Brynner inspired organisations in Australia to advertise against the tobacco companies.


CBS Nears Sell-Out of Super Bowl Advertising (EXCLUSIVE) - Variety
CBS Nears Sell-Out of Super Bowl Advertising (EXCLUSIVE)  Variety

CBS has secured agreements for its remaining open ad slots in Super Bowl LII, according to people with knowledge of the sales process.


Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call - AdAge.com
Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.com

Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.


Loft under fire for its outdated portrayal of women in advertising campaign - The Japan Times
Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


Advertising and Sponsorships - Construction.com
Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Facebook says Nielsen could help break up the advertising duopoly - Business Insider
Facebook says Nielsen could help break up the advertising duopoly  Business Insider

Facebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...


The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More - Adweek
The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More  Adweek

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...


Advertising uber-analyst Brian Wieser takes role at GroupM - AdAge.com
Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


Artificial Intelligence Meets Online Advertising At Trade Desk - Investor's Business Daily
Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

The intersection of artificial intelligence, cloud computing and online advertising is where Trade Desk has set up shop. Trade Desk stock on Thursday hovered ...


Marketers are Shifting Advertising Budgets to LinkedIn - Search Engine Journal
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


The Racism of 19th-Century Advertisements - JSTOR Daily
The Racism of 19th-Century Advertisements  JSTOR Daily

Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.


Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl - AdAge.com
Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


AT& T to resume advertising on YouTube - Marketplace APM
AT& T to resume advertising on YouTube  Marketplace APM

AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...


5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand - Entrepreneur
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  Entrepreneur

We're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...


Next on Netflix: Advertising? - eMarketer
Next on Netflix: Advertising?  eMarketer

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' - CNBC
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


Attorney General seeks to protect women's health, stop deceptive advertising - WFSB
Attorney General seeks to protect women's health, stop deceptive advertising  WFSB

A bill to protect women's health got its first hearing on Monday.


Estonian newspapers go against paid advertising in municipal publications - bnn-news.com
Estonian newspapers go against paid advertising in municipal publications  bnn-news.com

Estonian press, united by the Estonian Newspaper Association, is convinced there is a need for law prohibiting local governments from selling ad space in their ...


The new Advertising Regulatory Board governance regarding influencers - Bizcommunity.com
The new Advertising Regulatory Board governance regarding influencers  Bizcommunity.com

Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership ...


Google Is Investing Advertising Proceeds at a Record Pace -- Hooray! - Motley Fool
Google Is Investing Advertising Proceeds at a Record Pace -- Hooray!  Motley Fool

After another record year, the search giant is spending more than ever on new business.


Will Small Advertisers Stand By Facebook During A Downturn? - AdExchanger
Will Small Advertisers Stand By Facebook During A Downturn?  AdExchanger

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.


African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86 - NPR
African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86  NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...


RAF advert that challenges sexist advertising to debut on Channel 4 - The Independent
RAF advert that challenges sexist advertising to debut on Channel 4  The Independent

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.


These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising - Adweek
These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising  Adweek

These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's ...


Google: Still 'early days' for performance advertising on YouTube - Marketing Land
Google: Still 'early days' for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


HCM City to hold fourth auction for bus advertising spaces - VietNamNet Bridge
HCM City to hold fourth auction for bus advertising spaces  VietNamNet Bridge

The HCM City Department of Transport's Management Centre of Public Transport will organise an auction for 11 bus advertising packages for the fourth time on ...


Meet Mike Sharman: Advertising visionary helping to spark a revolution - BizNews
Meet Mike Sharman: Advertising visionary helping to spark a revolution  BizNews

Five years ago, Webfluential was launched, a business which now represents 35000 global influencers with a reach into well over a billion people.


Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. - Cincinnati.com
Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K.  Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It. - The New York Times
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


MannKind - Afrezza Scripts, Advertising, Insurance, And Cash - Seeking Alpha
MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking Alpha

Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...


Row over retrospective plans for sign advertising new housing development - Northumberland Gazette
Row over retrospective plans for sign advertising new housing development  Northumberland Gazette

Residents and parish councillors are opposed to an advertisement for a new housing development in a north Northumberland village. However, a retrospective ...


The New Native Advertising Narrative - Folio: - Folio Magazine
The New Native Advertising Narrative - Folio:  Folio Magazine

How native advertising became custom *content* and what it means for publishers.


Michael C. Hall on Singing Songs Like ‘Advertising Ruins Everything’ for Skittles’ Super Bowl Musical - Adweek
Michael C. Hall on Singing Songs Like ‘Advertising Ruins Everything’ for Skittles’ Super Bowl Musical  Adweek

Skittles and creative shop DDB have released the first track from Skittles Commercial: The Broadway Musical, an aptly titled song “Advertising Ruins Everything.


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News - U.S. News & World Report
Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


My advertising junk room; ill winds, TV and 16-34s - MediaTel Newsline
My advertising junk room; ill winds, TV and 16-34s  MediaTel Newsline

There are metaphorical rooms where we store information about brands - and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst ...


Agency leaders in India on how the advertising landscape will evolve for them and their clients in 2019 - The Drum
Agency leaders in India on how the advertising landscape will evolve for them and their clients in 2019  The Drum

India has become one of the most enticing consumer markets in the world in recent years and advertising agencies in the country have monetized on the market ...


Reuters article highlights ethical issues with native advertising - Columbia Journalism Review
Reuters article highlights ethical issues with native advertising  Columbia Journalism Review

When Aubrey Belford started work as a special correspondent for Reuters in Southeast Asia, his new colleagues in the Bangkok bureau were working on a ...


WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business - Adweek
WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business  Adweek

The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...


Mac malware attack found to hide payload in advertising graphics - AppleInsider
Mac malware attack found to hide payload in advertising graphics  AppleInsider

A new way of attacking macOS with malware has been detailed by security researchers, with malicious online advertising found to have used steganography to ...


Why Do Advertisers Keep Spending More and More With the Walled Gardens? - Adweek
Why Do Advertisers Keep Spending More and More With the Walled Gardens?  Adweek

The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...


Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control - WebProNews
Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control  WebProNews

The invite-only auction, which is I would say our new shiny toy that's getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says ...


UK broadcasters face advertising tipping point, new study finds - The Guardian
UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising - Yahoo Finance
Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising  Yahoo Finance

Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...


The case against behavioral advertising is stacking up - TechCrunch
The case against behavioral advertising is stacking up  TechCrunch

No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...


Comedy Central Stops Advertising With Every Comedian’s Worst Enemy - Vulture
Comedy Central Stops Advertising With Every Comedian’s Worst Enemy  Vulture

Comedy Central ran several ads this month on the Instagram account FuckJerry, run by Jerry Media, which initially rose to fame by stealing other people's jokes ...


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