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4 Ways to Double the Power of Your Business Cards


Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.

Here are 4 proven ways to supercharge your business card into a powerful business tool.

1. Use the back of the card to include sales info. Good marketers know that customers need to be reminded at every opportunity how your product or service will help them. Even though business cards are small, you can still include some information on the back of the card that will remind customers how you are unique, better, and valuable. You could include a short bullet list of features and benefits. You could display some stats and figures, mention awards your product has won, or list a brief testimonial or two. Just a little bit of extra sales information can make a big difference in building relationships and encouraging sales.

2. Use the back of the card as an appointment card. Dr.'s and dentists do this frequently. But other businesses can use the same concept. Sales people of all kinds, realtors, consultants, professionals and more can use the back of their business cards as an appointment card. This is a good idea for several reasons. First of all, it increases the likelihood that a prospect will keep your card close by - at least until you have the appointment. Second, it gives you a reason to give customers more than one business card. The more cards they have the more likely they are to always have one handy when they need it. This is especially important if they are referring you to a friend or relative. They may have an extra card of yours laying around that they can give to someone.

3. Use the back of the card as a map to your store. Maps are important for people who are new to the area, or people who aren't familiar with your part of town. Also, with just a mailing address listed on the front of the card many people don't know exactly where you are. A map will clear that up and again help increase the chances of them hanging on to your card

4. Place a 12-month calendar on the back of your card. This is a very clever technique that is sure to have people keeping your card handy at all times. Believe it or not a 12-month calendar fits nicely on the back of a standard size business card. I remember when I got my first card that had a calendar on the back of it. It was from an insurance salesman and I literally kept it by my desk at all times. I found it to be much quicker to glance at this card than to thumb through a wall calendar or even to visit Outlook. Each time I picked up the card I remembered who had given it to me. This practice is applicable to any business and in any industry.

Using even one of these 4 tips will greatly enhance the impact that you business card will have. With just a little creative you can turn your business card from a necessary evil, to a powerful tool.

Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com [email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. April / 25 / 2024

Inaugural Guardian Advertising Awards take place in London - The Guardian
Inaugural Guardian Advertising Awards take place in London  The Guardian

Revolut plans advertising sales push as it waits for banking licence - Financial Times
Revolut plans advertising sales push as it waits for banking licence  Financial Times

Nationwide: Marketers should stop framing advertising as an investment - Marketing Week
Nationwide: Marketers should stop framing advertising as an investment  Marketing Week

Google Chrome IP masking could radically impact search advertising - Search Engine Land
Google Chrome IP masking could radically impact search advertising  Search Engine Land

Public Works Announces Guidelines for Political Advertising - VI Consortium
Public Works Announces Guidelines for Political Advertising  VI Consortium

Biden builds early advertising edge as Trump spends millions on legal fees - CNN
Biden builds early advertising edge as Trump spends millions on legal fees  CNN

Advertising generates profit, but not all media channels are equal - The Media Leader
Advertising generates profit, but not all media channels are equal  The Media Leader

Lunchables facing lawsuit due to ‘deceptive advertising’ - WSOC Charlotte
Lunchables facing lawsuit due to ‘deceptive advertising’  WSOC Charlotte

Tesla US advertising team affected by layoffs: report - TESLARATI
Tesla US advertising team affected by layoffs: report  TESLARATI

Hyundai Pauses Advertising On X After Pro-Nazi Adjacency 04/22/2024 - MediaPost Communications
Hyundai Pauses Advertising On X After Pro-Nazi Adjacency 04/22/2024  MediaPost Communications

Beyond rationality: how emotion drives B2B advertising success - Kantar
Beyond rationality: how emotion drives B2B advertising success  Kantar

Rx Advertising: Interchangeability Doesn't Mean Clinical Superiority To Other Biosimilars, FDA Says - Pink Sheet
Rx Advertising: Interchangeability Doesn't Mean Clinical Superiority To Other Biosimilars, FDA Says  Pink Sheet

Advancing Advertising: A+E's Strategic Approach to Media Planning and Client Partnerships (VIDEO) - MediaVillage
Advancing Advertising: A+E's Strategic Approach to Media Planning and Client Partnerships (VIDEO)  MediaVillage

The Guardian Advertising Awards 2024: winners revealed - The Guardian
The Guardian Advertising Awards 2024: winners revealed  The Guardian

Audio Advertising ROI Far Outpaces Digital, UK Study Shows - Radio Ink
Audio Advertising ROI Far Outpaces Digital, UK Study Shows  Radio Ink

The IAB Predicts Social Video Will Overtake CTV This Year - AdExchanger
The IAB Predicts Social Video Will Overtake CTV This Year  AdExchanger

StreetEasy's Renaissance Campaign Spotlights NYC Real Estate Odyssey - PRINT Magazine
StreetEasy's Renaissance Campaign Spotlights NYC Real Estate Odyssey  PRINT Magazine

Meta stock plunges 12% on lukewarm earnings, despite strong advertising numbers - Fast Company
Meta stock plunges 12% on lukewarm earnings, despite strong advertising numbers  Fast Company

Advertising generates most profit after first 13 weeks of a campaign - MM+M Online
Advertising generates most profit after first 13 weeks of a campaign  MM+M Online

UK Advertising Reports £36.6bn Spend in 2023 | LBBOnline - Little Black Book - LBBonline
UK Advertising Reports £36.6bn Spend in 2023 | LBBOnline  Little Black Book - LBBonline

How to harness 'commerce intelligence' to fuel sustainable digital advertising growth - The Drum
How to harness 'commerce intelligence' to fuel sustainable digital advertising growth  The Drum

Generation gap: Youth more trusting of advertising than older people - The Media Leader
Generation gap: Youth more trusting of advertising than older people  The Media Leader

FDA revises industry guidance on biologics promotion and advertising - The Pharma Letter
FDA revises industry guidance on biologics promotion and advertising  The Pharma Letter

Edge AI-Driven Vision Detection Solution Introduced at 500 Convenience Store Locations to Measure Advertising ... - Sony
Edge AI-Driven Vision Detection Solution Introduced at 500 Convenience Store Locations to Measure Advertising ...  Sony

Hollywood Tries To Woo Advertisers With A Slimmer Menu Of New Offerings - LAist
Hollywood Tries To Woo Advertisers With A Slimmer Menu Of New Offerings  LAist

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Major EU Regulator Threatens Free Social Media by Cracking Down on Personalized Advertising - Cato Institute
Major EU Regulator Threatens Free Social Media by Cracking Down on Personalized Advertising  Cato Institute

Survival of the cheapest: The real reason there's so few 50-somethings in advertising - The Drum
Survival of the cheapest: The real reason there's so few 50-somethings in advertising  The Drum

AG at CJEU: Facebook must "minimize" personal data for ads in EU - NOYB
AG at CJEU: Facebook must "minimize" personal data for ads in EU  NOYB

Meta's Advertising Business Keeps Rolling as AI Aspirations Rise - The Wall Street Journal
Meta's Advertising Business Keeps Rolling as AI Aspirations Rise  The Wall Street Journal

Bellisario team wins National Student Advertising Competition regional crown - Penn State University
Bellisario team wins National Student Advertising Competition regional crown  Penn State University

Synthetic opioids are being advertised on SoundCloud, investigation finds - Mixmag
Synthetic opioids are being advertised on SoundCloud, investigation finds  Mixmag

Temu's Advertising Avalanche Is Impossible to Ignore - Adweek
Temu's Advertising Avalanche Is Impossible to Ignore  Adweek

UK advertising clocks up £36.6bn in 2023 - More About Advertising
UK advertising clocks up £36.6bn in 2023  More About Advertising

Debunking 7 Common Misconceptions About Mobile OEM Advertising - Mobile Marketing
Debunking 7 Common Misconceptions About Mobile OEM Advertising  Mobile Marketing

Meta's growth is due in particular to its sophisticated advertising tools and the success of "Reels" - Islander News.com
Meta's growth is due in particular to its sophisticated advertising tools and the success of "Reels"  Islander News.com

Tesla guts newly formed marketing team despite investors demanding greater focus on ads as EV sales slow - Fortune
Tesla guts newly formed marketing team despite investors demanding greater focus on ads as EV sales slow  Fortune

Hyundai is the latest brand to pause advertising on X due to antisemitism - CNN
Hyundai is the latest brand to pause advertising on X due to antisemitism  CNN

Small biz relies on digital advertising to build community | OPINION - coloradopolitics.com
Small biz relies on digital advertising to build community | OPINION  coloradopolitics.com

Interactive Advertising Bureau - IAB
Interactive Advertising Bureau  IAB

The Game-Changing Role of Tech Innovations in Advertising Strategies - AppleMagazine
The Game-Changing Role of Tech Innovations in Advertising Strategies  AppleMagazine

BTS of Tesla's Short-Lived Ad Team - Adweek
BTS of Tesla's Short-Lived Ad Team  Adweek

Fetch's Cutting-Edge Advertising Campaign Optimization Technology Validated with First Patent - PR Newswire
Fetch's Cutting-Edge Advertising Campaign Optimization Technology Validated with First Patent  PR Newswire

Taking a look at advertising in the confectionery industry - Snack Food & Wholesale Bakery
Taking a look at advertising in the confectionery industry  Snack Food & Wholesale Bakery

Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network - GlobeNewswire
Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network  GlobeNewswire

Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy - Consumer Goods Technology
Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy  Consumer Goods Technology

Meta’s advertising business keeps rolling as AI aspirations rise | Mint - Mint
Meta’s advertising business keeps rolling as AI aspirations rise | Mint  Mint

Ad Law News And Views - April 17 - Advertising, Marketing & Branding - United States - Mondaq News Alerts
Ad Law News And Views - April 17 - Advertising, Marketing & Branding - United States  Mondaq News Alerts

WPP stutters in Q1 2024 - More About Advertising
WPP stutters in Q1 2024  More About Advertising

The Drum - The Drum
The Drum  The Drum

Frustrated homeowner seeks advice to halt invasive junk mail: 'How do I unsubscribe?' - The Cool Down
Frustrated homeowner seeks advice to halt invasive junk mail: 'How do I unsubscribe?'  The Cool Down

Group of doctors supporting ban on advertising junk food to kids - News8000.com - WKBT
Group of doctors supporting ban on advertising junk food to kids  News8000.com - WKBT

What Advertisers Can Learn From Privacy Industry Events 2024 - eMarketer
What Advertisers Can Learn From Privacy Industry Events 2024  eMarketer

ADVERTISING: Advertorial — The Sauvignon Blanc sip trip - Coeur d'Alene Press
ADVERTISING: Advertorial — The Sauvignon Blanc sip trip  Coeur d'Alene Press

Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain - Digiday
Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain  Digiday

Doctors support junk food advertising ban for children's health - CBS News
Doctors support junk food advertising ban for children's health  CBS News

Horizon FCB Dubai Charts the Future of Advertising in Logistics with DHL's “Delivered Yesterday” Campaign - Business Wire
Horizon FCB Dubai Charts the Future of Advertising in Logistics with DHL's “Delivered Yesterday” Campaign  Business Wire

Bulgarian political groups propose national gambling advertising ban - Gambling Insider
Bulgarian political groups propose national gambling advertising ban  Gambling Insider

U.S. online advertising revenue 2023 - Statista
U.S. online advertising revenue 2023  Statista

Meta's Advertising Business Keeps Rolling, But Costs Rise in AI Arms Race - MSN
Meta's Advertising Business Keeps Rolling, But Costs Rise in AI Arms Race  MSN

Digital advertising: key updates for businesses (April 2024) - Lexology
Digital advertising: key updates for businesses (April 2024)  Lexology

A view from Brussels: Behavioral advertising and consent, signs of a tide - International Association of Privacy Professionals
A view from Brussels: Behavioral advertising and consent, signs of a tide  International Association of Privacy Professionals

Google Won’t Pull Cookies In 2024 - AdExchanger
Google Won’t Pull Cookies In 2024  AdExchanger

REMINDER: Political and advertising lawn signs are ILLEGAL in public right-of-ways - Tri-State Alert
REMINDER: Political and advertising lawn signs are ILLEGAL in public right-of-ways  Tri-State Alert

The Federal Antimonopoly Service will begin another audit of Sberbank for violation of the law on advertising - Ореанда-Новости
The Federal Antimonopoly Service will begin another audit of Sberbank for violation of the law on advertising  Ореанда-Новости

Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV ... - ExchangeWire
Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV ...  ExchangeWire

Quirky & Fun, Morphy’s Coin-Op & Advertising Auction Grosses $3.9 Million - Antiques and the Arts Online
Quirky & Fun, Morphy’s Coin-Op & Advertising Auction Grosses $3.9 Million  Antiques and the Arts Online

Telia TV & Media gains 30000 SVoD customers in Q1, weak advertising revenue offsets higher pay-TV turnover - Telecompaper EN
Telia TV & Media gains 30000 SVoD customers in Q1, weak advertising revenue offsets higher pay-TV turnover  Telecompaper EN

Is "Goodness And Nutrition" A Claim Requiring Substantiation? - Advertising, Marketing & Branding - United States - Mondaq News Alerts
Is "Goodness And Nutrition" A Claim Requiring Substantiation? - Advertising, Marketing & Branding - United States  Mondaq News Alerts

Amazon ad exec Aubrey steps aside for new role - Reuters
Amazon ad exec Aubrey steps aside for new role  Reuters

Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024 - Search Engine Journal
Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024  Search Engine Journal

Tesla Layoffs Hit Marketing Team, Retracts Advertising Push - Tesla (NASDAQ:TSLA) - Benzinga
Tesla Layoffs Hit Marketing Team, Retracts Advertising Push - Tesla (NASDAQ:TSLA)  Benzinga

Horizon FCB Dubai Charts the Future of Advertising in Logistics with DHL's “Delivered Yesterday” Campaign - The Bakersfield Californian
Horizon FCB Dubai Charts the Future of Advertising in Logistics with DHL's “Delivered Yesterday” Campaign  The Bakersfield Californian

Inside X's latest, desperate attempt to beguile advertisers - Digiday
Inside X's latest, desperate attempt to beguile advertisers  Digiday

Tesla cuts marketing team a year after Musk said it will try advertising - Ad Age
Tesla cuts marketing team a year after Musk said it will try advertising  Ad Age

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on ... - Yahoo Finance
Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on ...  Yahoo Finance

Grindr users sue app for allegedly selling HIV data to advertisers - TNW
Grindr users sue app for allegedly selling HIV data to advertisers  TNW

The epitome of the ad battle on mobile and CTV live streams - ETBrandEquity
The epitome of the ad battle on mobile and CTV live streams  ETBrandEquity

Arkansas dispensary advertising rules spark lawsuit - KFSM 5Newsonline
Arkansas dispensary advertising rules spark lawsuit  KFSM 5Newsonline

Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity - ExchangeWire
Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity  ExchangeWire

Study: Advertising is profitable business growth driver - Advanced Television
Study: Advertising is profitable business growth driver  Advanced Television

'Made for Advertising' Websites Are the Marketing Industry's Latest Messy Situation - The Wall Street Journal
'Made for Advertising' Websites Are the Marketing Industry's Latest Messy Situation  The Wall Street Journal

T&Pm hires global CTO from Publicis Groupe - More About Advertising
T&Pm hires global CTO from Publicis Groupe  More About Advertising

2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report - IAB
2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report  IAB

Ogilvy's consulting business: why it named Antonis Kocheilas global chief transformation officer - Ad Age
Ogilvy's consulting business: why it named Antonis Kocheilas global chief transformation officer  Ad Age

Thinkbox Introduces the New Business Case for Advertising | LBBOnline - Little Black Book - LBBonline
Thinkbox Introduces the New Business Case for Advertising | LBBOnline  Little Black Book - LBBonline

Taboola presents Tabloola Select, enabling top advertisers to boost campaign performance on trusted publishers - MediaNews4U
Taboola presents Tabloola Select, enabling top advertisers to boost campaign performance on trusted publishers  MediaNews4U

Hollywood Tries To Woo Advertisers With A Slimmer Menu Of New Offerings - MSN
Hollywood Tries To Woo Advertisers With A Slimmer Menu Of New Offerings  MSN

SkyShowtime and Paramount Advertising International announce exclusive ad sales partnership - Broadband TV News
SkyShowtime and Paramount Advertising International announce exclusive ad sales partnership  Broadband TV News

Americans can claim payment from $1.25m false advertising settlement – but you need to meet the ‘declined’... - The US Sun
Americans can claim payment from $1.25m false advertising settlement – but you need to meet the ‘declined’...  The US Sun

From Austin to Lewiston: Texan will take on creative role at Rinck Advertising - Mainebiz
From Austin to Lewiston: Texan will take on creative role at Rinck Advertising  Mainebiz

Why Amazon's Prime Video Ads Are Seeing Early Success With Advertisers - Business Insider
Why Amazon's Prime Video Ads Are Seeing Early Success With Advertisers  Business Insider

Tesla Dives Into Advertising After Years of Resistance - The Wall Street Journal
Tesla Dives Into Advertising After Years of Resistance  The Wall Street Journal

Lack of competition, advertising for primary election believed to have caused light turnout in Schuylkill County - Republican & Herald
Lack of competition, advertising for primary election believed to have caused light turnout in Schuylkill County  Republican & Herald

New Made for Advertising rules—what marketers need to know following online controversy - Ad Age
New Made for Advertising rules—what marketers need to know following online controversy  Ad Age

Advertising heats up in Arizona Senate race, previewing a tough campaign - NBC News
Advertising heats up in Arizona Senate race, previewing a tough campaign  NBC News

Casillero del Diablo launches new advertising campaign - The Drinks Business
Casillero del Diablo launches new advertising campaign  The Drinks Business

Senate Democrats plot $79M advertising onslaught to hold on in November - POLITICO
Senate Democrats plot $79M advertising onslaught to hold on in November  POLITICO

False Patent Marking as False Advertising: Overcoming Dastar - Patently-O
False Patent Marking as False Advertising: Overcoming Dastar  Patently-O

Google can't quit third-party cookies—delays shut down for a third time - Ars Technica
Google can't quit third-party cookies—delays shut down for a third time  Ars Technica

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