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Why Would Anyone Want Your Business Card?


Do you remember how proud you were the first time you saw your name in print?

Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat.

Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement ? another piece of clutter to file. It's no more or less important than any of the many business cards that cross a prospect's desk at any given point in time.

So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?

It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.

Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure!

Not necessarily.

Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it, or because she's new in town and you're the only friendly person she met today.

In fact, according to Dr. Lynella Grant, author of "The Business Card Book", there are eight reasons that someone may decide to keep your business card.

1. As a link to a potential customer or client

Let's say you're in network marketing, and John Johnson mentions that his wife used to be in MLM, too. She liked the business model but just wasn't happy with the company. Odds are you'll keep John's card because it's a means of contacting John's wife about your own business opportunity.

2. As a link to a resource or a supplier

If you're in the construction business and meet someone who sells hard-to-find lighting and fixtures, you'll probably keep their business card.

3. As a link to a colleague

Many business people keep business cards of colleagues and competitors. Perhaps you refer business to each other during busy periods, or work together as members of an industry association.

4. For social, non-business reasons

Maybe you couldn't care less that Kelly sells car insurance. She's awfully cute, though...

5. For referring business - it may be passed on to someone else

If your neighbor has had a hard time finding someone who washes windows, and you meet someone who's just started a residential window washing service, you'll probably accept their business card and pass it on to your neighbor.

6. To update information they already have

Maybe they have an old card of yours with your old phone number on it, or without your website address.

7. "Just in case"

Some people have a hard time parting with anything because they might need it someday.

8. Finally, a business card may be kept because of something likable, unusual or useful about the person or their card

I kept the business card of a police officer named "Sarah Justice" just because I think she's got a great name for her line of work (it's called an "aptronym"). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.

Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.

More strategies:

Stuck with boring or generic company-designed cards? Create your own online and choose from thousands of business card templates for a truly unique design.

About The Author

Diana Ratliff of GreatFX Business Cards helps business people get great business results through effective business card marketing. You can get more free articles and order business cards online at the company website, http://www.greatfxbusinesscards.com.

info@greatfxbusinesscards.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. August / 12 / 2020

Synamedia Introduces New Iris Advertising Solution - Sports Video Group
Synamedia Introduces New Iris Advertising Solution  Sports Video Group

MobiusTrend: Digital Hologram AR Advertising vs. Traditional Advertising in 5G Era - GlobeNewswire
MobiusTrend: Digital Hologram AR Advertising vs. Traditional Advertising in 5G Era  GlobeNewswire

City of Pontotoc advertising for paving bids - Northeast Mississippi Daily Journal
City of Pontotoc advertising for paving bids  Northeast Mississippi Daily Journal

Advertising Agencies - Pacific Business News - New York Business Journal
Advertising Agencies - Pacific Business News  New York Business Journal

Brand advertising firm LoopMe Ties Brand Outcomes to Connected TV - Martechcube
Brand advertising firm LoopMe Ties Brand Outcomes to Connected TV  Martechcube

Case: False Advertising/Procedure (D. Ariz.) - Bloomberg Law
Case: False Advertising/Procedure (D. Ariz.)  Bloomberg Law

DaleGibbons 7FigureBusinessCoach Marketing Consultant Advertising Sales Profits - Yahoo Finance
DaleGibbons 7FigureBusinessCoach Marketing Consultant Advertising Sales Profits  Yahoo Finance

Advertising and Media Leader Launches Meredith Data Studio - Martechcube
Advertising and Media Leader Launches Meredith Data Studio  Martechcube

In-Game Advertising Is Gaining Momentum Due To The Increasing Video Game Software Market Size, Driven By Rising Number Of Role-Playing Games Played On PC Consoles - GlobeNewswire
In-Game Advertising Is Gaining Momentum Due To The Increasing Video Game Software Market Size, Driven By Rising Number Of Role-Playing Games Played On PC Consoles  GlobeNewswire

Mirriad Advertising (LON:MIRI) Shareholders Booked A 44% Gain In The Last Year - Yahoo Finance
Mirriad Advertising (LON:MIRI) Shareholders Booked A 44% Gain In The Last Year  Yahoo Finance

NCAA college football cancellations could send networks, advertisers scrambling into 2021 - WHTC News
NCAA college football cancellations could send networks, advertisers scrambling into 2021  WHTC News

Amazon Becomes an Advertising Powerhouse - TheStreet
Amazon Becomes an Advertising Powerhouse  TheStreet

They’re Desperate For Money, But Travel Companies Remain Reluctant To Advertise - Forbes
They’re Desperate For Money, But Travel Companies Remain Reluctant To Advertise  Forbes

Advertising Stocks Face New, Major Challenge With Apple's iOS 14 - Seeking Alpha
Advertising Stocks Face New, Major Challenge With Apple's iOS 14  Seeking Alpha

Capitol recap: Illinois launches $5M advertising campaign to promote face coverings - Suburban Journals
Capitol recap: Illinois launches $5M advertising campaign to promote face coverings  Suburban Journals

FROM THE PUBLISHER: Journal offers advertising stimulus program - Sioux City Journal
FROM THE PUBLISHER: Journal offers advertising stimulus program  Sioux City Journal

Cross-Channel Performance Advertising Platform Market to Witness Huge Growth by 2026 | Facebook, Marin Software, Marilyn - The Daily Chronicle
Cross-Channel Performance Advertising Platform Market to Witness Huge Growth by 2026 | Facebook, Marin Software, Marilyn  The Daily Chronicle

U.S. ban on China's TikTok could cut it off from app stores and advertisers, White House document shows - CNBC
U.S. ban on China's TikTok could cut it off from app stores and advertisers, White House document shows  CNBC

4 Advertising Tools You Can Use to Drive More Sales - Business 2 Community
4 Advertising Tools You Can Use to Drive More Sales  Business 2 Community

LAMAR Advertising In Middle Of BLM Billboard Controversy 08/11/2020 - MediaPost Communications
LAMAR Advertising In Middle Of BLM Billboard Controversy 08/11/2020  MediaPost Communications

Cross-Channel Advertising Software Market Set for Rapid Growth Forecast 2020-2025| Key Players – TubeMogul, Marin, Oracle, Kenshoo, Funnel, Nanigans, MediaMath, AdStage, Google's DoubleClick, Criteo, AdRoll, Sizmek - Chelanpress
Cross-Channel Advertising Software Market Set for Rapid Growth Forecast 2020-2025| Key Players – TubeMogul, Marin, Oracle, Kenshoo, Funnel, Nanigans, MediaMath, AdStage, Google's DoubleClick, Criteo, AdRoll, Sizmek  Chelanpress

Outdoor Advertising Market is Thriving Worldwide | JCDecaux, Lamar Advertising, Outfront Media - The Daily Chronicle
Outdoor Advertising Market is Thriving Worldwide | JCDecaux, Lamar Advertising, Outfront Media  The Daily Chronicle

Asia-Pacific Regulatory Roundup: COVID-19 drives hard-line advertising enforcement at TGA - Regulatory Focus
Asia-Pacific Regulatory Roundup: COVID-19 drives hard-line advertising enforcement at TGA  Regulatory Focus

BLM billboard to come down after NC property owner pressures advertising agency - WSOC Charlotte
BLM billboard to come down after NC property owner pressures advertising agency  WSOC Charlotte

Southeast Asia Digital Advertising Market Drivers & Growth Opportunity Analysis Report to 2026 | Impact of COVID-19 Pandemic - Chelanpress
Southeast Asia Digital Advertising Market Drivers & Growth Opportunity Analysis Report to 2026 | Impact of COVID-19 Pandemic  Chelanpress

South Korea to ban 'backdoor online advertising' from September - MENAFN.COM
South Korea to ban 'backdoor online advertising' from September  MENAFN.COM

Out-of-Home Advertising Is Becoming More Digitally Driven - eMarketer
Out-of-Home Advertising Is Becoming More Digitally Driven  eMarketer

The Pitch: Advertising and marketing news for 8.11.20 - RichmondBizSense
The Pitch: Advertising and marketing news for 8.11.20  RichmondBizSense

Univision Media Networks Advertising Revenue Drops Amid Pandemic - Hollywood Reporter
Univision Media Networks Advertising Revenue Drops Amid Pandemic  Hollywood Reporter

Lamar Advertising Reaches Analyst Target Price - Nasdaq
Lamar Advertising Reaches Analyst Target Price  Nasdaq

SOUTH KOREA TO DISSUADE BACK DOOR ONLINE ADVERTISING EVILS - Industry Global News 24
SOUTH KOREA TO DISSUADE BACK DOOR ONLINE ADVERTISING EVILS  Industry Global News 24

Biden chooses Harris | Advertising - Winston-Salem Journal
Biden chooses Harris | Advertising  Winston-Salem Journal

Why brands like Anheuser-Busch are taking more advertising in-house - Business Insider - Business Insider
Why brands like Anheuser-Busch are taking more advertising in-house - Business Insider  Business Insider

JW Player names advertising demand chief for EMEA - Digital TV Europe
JW Player names advertising demand chief for EMEA  Digital TV Europe

Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others - Forbes
Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others  Forbes

Muralist restores historic advertising artwork in Beloit | Local News - Gazettextra
Muralist restores historic advertising artwork in Beloit | Local News  Gazettextra

Official suggests residents subsidizing advertising for The Villages - Villages-News
Official suggests residents subsidizing advertising for The Villages  Villages-News

Legal Public Notices 8/12 issue | Legal Advertising - Orlando Weekly
Legal Public Notices 8/12 issue | Legal Advertising  Orlando Weekly

Pay-per-click (PPC) Advertising Market 2027 Opportunities, Applications, Drivers, Limitations, Companies, Countries, & Forecast - Chelanpress
Pay-per-click (PPC) Advertising Market 2027 Opportunities, Applications, Drivers, Limitations, Companies, Countries, & Forecast  Chelanpress

Some US publishers to face advertising restrictions on Facebook - Big News Network
Some US publishers to face advertising restrictions on Facebook  Big News Network

News Corp Posts Wider Loss as Coronavirus Pummels Advertising Revenue - The Wall Street Journal
News Corp Posts Wider Loss as Coronavirus Pummels Advertising Revenue  The Wall Street Journal

Sponsored: In-game advertising, the compliance perspective - Gamasutra
Sponsored: In-game advertising, the compliance perspective  Gamasutra

Behind the scenes of Donor Advertising's campaign for Detroit museums, cultural centers - FOX 2 Detroit
Behind the scenes of Donor Advertising's campaign for Detroit museums, cultural centers  FOX 2 Detroit

Greece to ban slot advertising, set minimum spin times - iGaming Business
Greece to ban slot advertising, set minimum spin times  iGaming Business

Trump ban could cut TikTok off from US app stores and advertisers - South China Morning Post
Trump ban could cut TikTok off from US app stores and advertisers  South China Morning Post

Ireland MP: Airbnb deliberately advertising West Bank homes as 'in Israel' - Middle East Monitor
Ireland MP: Airbnb deliberately advertising West Bank homes as 'in Israel'  Middle East Monitor

In-App Advertising Market Analysis 2020: Size, Share, Sales, Growth, Revenue, Type, Application & Forecast To 2026 - eRealty Express
In-App Advertising Market Analysis 2020: Size, Share, Sales, Growth, Revenue, Type, Application & Forecast To 2026  eRealty Express

Advertising revenue at The New York Times plummets, but digital subscription gains are the best ever - Poynter
Advertising revenue at The New York Times plummets, but digital subscription gains are the best ever  Poynter

Online Advertising Market 2020 Future Trends, Dynamic Growth & Forecast To 2028 - My Amazon Echo
Online Advertising Market 2020 Future Trends, Dynamic Growth & Forecast To 2028  My Amazon Echo

Facebook bans pro-Trump super PAC from advertising on its platform - Fox Business
Facebook bans pro-Trump super PAC from advertising on its platform  Fox Business

Cross-Channel Advertising Software Market Size, Historical Growth, Analysis, Opportunities and Forecast To 2025 - AlgosOnline
Cross-Channel Advertising Software Market Size, Historical Growth, Analysis, Opportunities and Forecast To 2025  AlgosOnline

Despite Short-Term Advertising Downturns, Esports Outlook Remains Positive - eMarketer
Despite Short-Term Advertising Downturns, Esports Outlook Remains Positive  eMarketer

Outdoor Advertising Market to 2026: Growth Analysis by Manufacturers, Regions, Types and Applications - AlgosOnline
Outdoor Advertising Market to 2026: Growth Analysis by Manufacturers, Regions, Types and Applications  AlgosOnline

How a virtual advertising 'camp' saved internships for 200 students - AdAge.com
How a virtual advertising 'camp' saved internships for 200 students  AdAge.com

Trump Campaign Halts TV Ads as He Struggles in Polls Against Biden - The New York Times
Trump Campaign Halts TV Ads as He Struggles in Polls Against Biden  The New York Times

Interactive Advertising Market 2020-2023: Emerging Technologies, Business Trends, Regional Study, Top Global Segments Profiles and Future Prospects - My Amazon Echo
Interactive Advertising Market 2020-2023: Emerging Technologies, Business Trends, Regional Study, Top Global Segments Profiles and Future Prospects  My Amazon Echo

Virginia Draft Regulations Include Strict Advertising Restrictions Similar To Tennessee - GamblingCompliance
Virginia Draft Regulations Include Strict Advertising Restrictions Similar To Tennessee  GamblingCompliance

IPS Partners with Advantage Software to Transform the Payables Lifecycle for Advertising Agencies and Marketing Companies - Yahoo Finance
IPS Partners with Advantage Software to Transform the Payables Lifecycle for Advertising Agencies and Marketing Companies  Yahoo Finance

BetMGM, NASCAR Partner For Advertising And In-Race Betting - Legal Sports Betting
BetMGM, NASCAR Partner For Advertising And In-Race Betting  Legal Sports Betting

ViacomCBS Takes Q2 Advertising Hit But Manages To Beat Revenue Forecasts - Deadline
ViacomCBS Takes Q2 Advertising Hit But Manages To Beat Revenue Forecasts  Deadline

Democrats' bid to unseat Wagner hits television with Schupp advertisement - STLtoday.com
Democrats' bid to unseat Wagner hits television with Schupp advertisement  STLtoday.com

Joe Biden Announces Elections Ad Buy Totaling $280 Million - The New York Times
Joe Biden Announces Elections Ad Buy Totaling $280 Million  The New York Times

Do Its Financials Have Any Role To Play In Driving Vertoz Advertising Limited’s (NSE:VERTOZ) Stock Up Recently? - Simply Wall St
Do Its Financials Have Any Role To Play In Driving Vertoz Advertising Limited’s (NSE:VERTOZ) Stock Up Recently?  Simply Wall St

Pinterest shares close up 36% on user growth and advertising in Q2 - CNBC
Pinterest shares close up 36% on user growth and advertising in Q2  CNBC

‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry - The New York Times
‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry  The New York Times

Utility Improvement BIDS | Advertisement For Bids & Proposals - Aitkin Independent Age
Utility Improvement BIDS | Advertisement For Bids & Proposals  Aitkin Independent Age

Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement - Social Media Today
Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement  Social Media Today

Climate change: Should SUV advertising be banned? - Malay Mail
Climate change: Should SUV advertising be banned?  Malay Mail

IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact - IAB
IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

How to Create Video Advertising Campaigns for the Long Run - Entrepreneur
How to Create Video Advertising Campaigns for the Long Run  Entrepreneur

Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads - PRNewswire
Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads  PRNewswire

More Than 1,000 Companies Boycotted Facebook. Did It Work? - The New York Times
More Than 1,000 Companies Boycotted Facebook. Did It Work?  The New York Times

Disney Slashed Ad Spending on Facebook Amid Growing Boycott - The Wall Street Journal
Disney Slashed Ad Spending on Facebook Amid Growing Boycott  The Wall Street Journal

As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets - Digiday
As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets  Digiday

Hulu Ads For $500? Streamer Makes Bid for Small Advertisers - Variety
Hulu Ads For $500? Streamer Makes Bid for Small Advertisers  Variety

Michigan Threatens to Slip From Trump as He Goes Quiet on Airwaves - The New York Times
Michigan Threatens to Slip From Trump as He Goes Quiet on Airwaves  The New York Times

How the world’s biggest advertisers are spending (or not) as the pandemic grinds on - Digiday
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on  Digiday

These big companies have cut the most daily ad dollars during the Facebook boycott - Fortune
These big companies have cut the most daily ad dollars during the Facebook boycott  Fortune

As Trump Pushes Into Portland, His Campaign Ads Turn Darker - The New York Times
As Trump Pushes Into Portland, His Campaign Ads Turn Darker  The New York Times

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

Facebook Boycott: Starbucks and Diageo to Pull Ads - The New York Times
Facebook Boycott: Starbucks and Diageo to Pull Ads  The New York Times

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Google Will Require Proof of Identity From All Advertisers - The New York Times
Google Will Require Proof of Identity From All Advertisers  The New York Times

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

How to achieve brand safety in digital advertising - SmartBrief
How to achieve brand safety in digital advertising  SmartBrief

‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook - The New York Times
‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook  The New York Times

Why Advertising Is Here Now -- And Here To Stay - Forbes
Why Advertising Is Here Now -- And Here To Stay  Forbes

Value Ad-ded: Benefits of The Interest-Based Advertising Model - Disruptive Competition Project
Value Ad-ded: Benefits of The Interest-Based Advertising Model  Disruptive Competition Project

Advertisers are trying to adapt to COVID-19 - Marketplace
Advertisers are trying to adapt to COVID-19  Marketplace

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context - IAB
IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context  IAB

How to Improve the Efficiency of Advertising? - MarTech Series
How to Improve the Efficiency of Advertising?  MarTech Series

Interested In Advertising With Us? - WHSV
Interested In Advertising With Us?  WHSV

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Amazon Advertising Drives Higher Returns For Retail Brands Than Facebook Or Google - Forbes
Amazon Advertising Drives Higher Returns For Retail Brands Than Facebook Or Google  Forbes

Every pandemic-themed TV commercial is an empty advertisement for advertising - The Washington Post
Every pandemic-themed TV commercial is an empty advertisement for advertising  The Washington Post

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