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Why Would Anyone Want Your Business Card?


Do you remember how proud you were the first time you saw your name in print?

Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat.

Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement ? another piece of clutter to file. It's no more or less important than any of the many business cards that cross a prospect's desk at any given point in time.

So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?

It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.

Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure!

Not necessarily.

Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it, or because she's new in town and you're the only friendly person she met today.

In fact, according to Dr. Lynella Grant, author of "The Business Card Book", there are eight reasons that someone may decide to keep your business card.

1. As a link to a potential customer or client

Let's say you're in network marketing, and John Johnson mentions that his wife used to be in MLM, too. She liked the business model but just wasn't happy with the company. Odds are you'll keep John's card because it's a means of contacting John's wife about your own business opportunity.

2. As a link to a resource or a supplier

If you're in the construction business and meet someone who sells hard-to-find lighting and fixtures, you'll probably keep their business card.

3. As a link to a colleague

Many business people keep business cards of colleagues and competitors. Perhaps you refer business to each other during busy periods, or work together as members of an industry association.

4. For social, non-business reasons

Maybe you couldn't care less that Kelly sells car insurance. She's awfully cute, though...

5. For referring business - it may be passed on to someone else

If your neighbor has had a hard time finding someone who washes windows, and you meet someone who's just started a residential window washing service, you'll probably accept their business card and pass it on to your neighbor.

6. To update information they already have

Maybe they have an old card of yours with your old phone number on it, or without your website address.

7. "Just in case"

Some people have a hard time parting with anything because they might need it someday.

8. Finally, a business card may be kept because of something likable, unusual or useful about the person or their card

I kept the business card of a police officer named "Sarah Justice" just because I think she's got a great name for her line of work (it's called an "aptronym"). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.

Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.

More strategies:

Stuck with boring or generic company-designed cards? Create your own online and choose from thousands of business card templates for a truly unique design.

About The Author

Diana Ratliff of GreatFX Business Cards helps business people get great business results through effective business card marketing. You can get more free articles and order business cards online at the company website, http://www.greatfxbusinesscards.com.

info@greatfxbusinesscards.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. January / 22 / 2020

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Get Ahead of Competition With New SocialPeta Advertising Intelligence Database  Yahoo Finance

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Why VIZIO Is Getting Into The Advertising Business  Forbes

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How Advertising Technology Will Cement Streaming's Dominance Over Cable  Motley Fool

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Out of Home Advertising Association of America Launches Biweekly News Service  Yahoo Finance

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Gojek and The Trade Desk Launch Advertising Partnership in Indonesia  Yahoo Finance

Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising - Yahoo Finance
Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising  Yahoo Finance

Kelley Drye Launches Advertising and Privacy Law Resource Center - Ad Law Access
Kelley Drye Launches Advertising and Privacy Law Resource Center  Ad Law Access

Advertising industry steering clear of political fray - Greater Baton Rouge Business Report
Advertising industry steering clear of political fray  Greater Baton Rouge Business Report

Proposed digital advertising tax bad for business | COMMENTARY - Baltimore Sun
Proposed digital advertising tax bad for business | COMMENTARY  Baltimore Sun

Brand advertising is broken. Here's why. - The Drum
Brand advertising is broken. Here's why.  The Drum

OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority - Olean Times Herald
OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority  Olean Times Herald

Longtime FTC Advertising Official to Leave the Agency - Bloomberg Law
Longtime FTC Advertising Official to Leave the Agency  Bloomberg Law

NBCUniversal Exec Touts Peacock Advertising Ambitions - Hollywood Reporter
NBCUniversal Exec Touts Peacock Advertising Ambitions  Hollywood Reporter

Walmart's ad execs to know, hot DTC companies, iHeartMedia breaks hearts - Business Insider
Walmart's ad execs to know, hot DTC companies, iHeartMedia breaks hearts  Business Insider

Netflix CEO Reiterates Zero Interest in Advertising Business: ‘There’s Not Easy Money There’ - Variety
Netflix CEO Reiterates Zero Interest in Advertising Business: ‘There’s Not Easy Money There’  Variety

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Hispanic Radio Conference - Radio Advertising: Dead Or Alive?  Radio Ink

Netflix Needs Advertising Plus Subscriptions, Investor Says - Barron's
Netflix Needs Advertising Plus Subscriptions, Investor Says  Barron's

Advertisers see early promise in TikTok’s self-serve ad platform - Digiday
Advertisers see early promise in TikTok’s self-serve ad platform  Digiday

Lamar Advertising Company Announces Conditional Redemption of 5 3/8% Senior Notes Due 2024 - Yahoo Finance
Lamar Advertising Company Announces Conditional Redemption of 5 3/8% Senior Notes Due 2024  Yahoo Finance

New agreement locks in 25 percent more revenue from WMATA's advertising network - MassTransitMag.com
New agreement locks in 25 percent more revenue from WMATA's advertising network  MassTransitMag.com

Former Trump Aide Named Advertising Agency CEO - Patch.com
Former Trump Aide Named Advertising Agency CEO  Patch.com

Merkle launches digital advertising solution for retailers to monetize their customer data - MarTech Today
Merkle launches digital advertising solution for retailers to monetize their customer data  MarTech Today

AET, Wizely say collaboration streamlines delivery of OEM-compliant advertising - Auto Remarketing
AET, Wizely say collaboration streamlines delivery of OEM-compliant advertising  Auto Remarketing

Lamar Advertising Company Announces Proposed Private Offering of Senior Notes - Associated Press
Lamar Advertising Company Announces Proposed Private Offering of Senior Notes  Associated Press

Spanish jeweller TOUS in false advertising probe - RFI
Spanish jeweller TOUS in false advertising probe  RFI

A New Decade Dawns – The Shaping of the Advertising Ecosystem - MarTech Series
A New Decade Dawns – The Shaping of the Advertising Ecosystem  MarTech Series

Facebook Stock Gets Price-Target Increase On Positive Advertising Outlook - Investor's Business Daily
Facebook Stock Gets Price-Target Increase On Positive Advertising Outlook  Investor's Business Daily

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

Presidential candidates spend millions on social media advertising - KCAU 9
Presidential candidates spend millions on social media advertising  KCAU 9

FTC Advertising Atty Who Led POM Wonderful Case To Retire - Law360
FTC Advertising Atty Who Led POM Wonderful Case To Retire  Law360

Advertising's Share Of Time Spent With Media Continues To Erode 01/21/2020 - MediaPost Communications
Advertising's Share Of Time Spent With Media Continues To Erode 01/21/2020  MediaPost Communications

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy - Digiday
With an influencer advisory board, Clorox is changing up its YouTube advertising strategy  Digiday

Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates - WAOW
Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates  WAOW

Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer
Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

With Impeachment in the News, Ads Are Staying Away From Politics - The New York Times
With Impeachment in the News, Ads Are Staying Away From Politics  The New York Times

11 key Walmart executives who are leading its advertising business - Business Insider Nordic
11 key Walmart executives who are leading its advertising business  Business Insider Nordic

The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach - Digiday
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach  Digiday

Sign spinning isn’t just about advertising, it’s a sport too - WBTV
Sign spinning isn’t just about advertising, it’s a sport too  WBTV

How the BBC is setting the bar for creative outdoor advertising - Econsultancy
How the BBC is setting the bar for creative outdoor advertising  Econsultancy

Direct-response advertisers report some early success with Snapchat’s dynamic ads - Digiday
Direct-response advertisers report some early success with Snapchat’s dynamic ads  Digiday

If You Had Bought Saylor Advertising.Inc (TYO:2156) Shares Five Years Ago You’d Have Made 33% - Simply Wall St
If You Had Bought Saylor Advertising.Inc (TYO:2156) Shares Five Years Ago You’d Have Made 33%  Simply Wall St

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Advertising As We Know It Is Dead  Forbes

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder - CNBC
Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  CNBC

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Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser - The Motley Fool
Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

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Amazon's Expanding Its Video-Advertising Business  The Motley Fool

Amy Kean's nine advertising predictions for 2020 - Shots
Amy Kean's nine advertising predictions for 2020  Shots

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Advertisers Revolted Against Firings In Des Moines  Radio Ink

AdTech Roundup: Top Coolest Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Coolest Things in Advertising Technology  MarTech Series

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Can Basic Attention Token (BAT) Solve the Traditional Advertising Problem?  CryptoTicker

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

Lazy Advertising Thinking Is A Deadly Sin - Forbes
Lazy Advertising Thinking Is A Deadly Sin  Forbes

Pharmaceutical and life sciences advertising to healthcare professionals - guidance from the courts - Lexology
Pharmaceutical and life sciences advertising to healthcare professionals - guidance from the courts  Lexology

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Uncertainty is the new digital advertising reality  The Drum

Zara is advertising jeans that look like they are being modelled by a ghost - Metro.co.uk
Zara is advertising jeans that look like they are being modelled by a ghost  Metro.co.uk

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020 - Adweek
U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020  Adweek

Online Advertising Platform Market 2020 Report By Market Research.Biz Shows In-Depth Insights With Major Key Players - Melanian News
Online Advertising Platform Market 2020 Report By Market Research.Biz Shows In-Depth Insights With Major Key Players  Melanian News

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The streaming wars aim to kick off a new era in TV advertising  CNBC

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Land Rover Evoque PHEV Spied Advertising Upcoming Powertrain  Motor1

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What Amazon Advertising Will Look Like in 2020  Adweek

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Inside the Biggest 2020 Advertising War Against Trump  The New York Times

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Microsoft Advertising to deprecate average position after all  Search Engine Land

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Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

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Did you know how to get rid of annoying advertising on Apple TV?  Industry Global News 24

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

Windstream Pushes Misleading Advertising Claims Against Charter - Wall Street Journal
Windstream Pushes Misleading Advertising Claims Against Charter  Wall Street Journal

Facebook’s revised political advertising policy doubles down on division - The Verge
Facebook’s revised political advertising policy doubles down on division  The Verge

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NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push  Wall Street Journal

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Chipotle Won the Advertising Battle Last Quarter  QSR magazine

Statement from the Publisher: TFWA advertising - The Moodie Davitt Report - The Moodie Davitt Report
Statement from the Publisher: TFWA advertising - The Moodie Davitt Report  The Moodie Davitt Report

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Dr. Oz: Don't Eat Breakfast, It's an Advertising Ploy  Newsmax

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Diversity, A Banned Word Love Poem  Chicago Reader

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

Microsoft Advertising launches sweepstakes for advertisers - Search Engine Land
Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

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Nearly $1 billion spent on political advertising in 2019 | TheHill  The Hill

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Can revenue-hungry retailers rise to meet digital advertising's opportunity?  Marketing Dive

ANOTHER OPINION: Facebook enables disinformation with advertising policy - Goshen News
ANOTHER OPINION: Facebook enables disinformation with advertising policy  Goshen News

Company pitches real revenue from virtual advertising - My Citizens News
Company pitches real revenue from virtual advertising  My Citizens News

Super Bowl 2020: the ins and outs of the big game's advertisers - The Drum
Super Bowl 2020: the ins and outs of the big game's advertisers  The Drum

New Subway boss John Chidsey seizes control of ad budget - New York Post
New Subway boss John Chidsey seizes control of ad budget  New York Post

New advertisement policy in pipeline for Noida - Hindustan Times
New advertisement policy in pipeline for Noida  Hindustan Times

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YouTube advertisers blindsided by climate change denial videos  The Verge

Ad Rewind: 2019's memorable advertising and marketing moments - RichmondBizSense
Ad Rewind: 2019's memorable advertising and marketing moments  RichmondBizSense

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Television’s Biggest Advertisers Spent Almost $10 Billion in 2019  Adweek

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The Pitch: Advertising and marketing news for 1.14.20  RichmondBizSense

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Vibrant paintings inspired by advertising and cartoons from The New Yorker in the 1950s  Creative Boom

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CenturyLink Settles a Case for Deceptive Advertising  Cord Cutters News, LLC

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Standard text ads will live on a bit longer, Microsoft Advertising says  Search Engine Land

From internet to billboards, Ukraine's advertising market continues to grow - Kyiv Post
From internet to billboards, Ukraine's advertising market continues to grow  Kyiv Post

Maryland French Tax on Digital Platform Advertising - The National Law Review
Maryland French Tax on Digital Platform Advertising  The National Law Review

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Zee Entertainment Q3 Results: Profit Misses Estimates As Advertising Revenue Falls  BloombergQuint

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Foxtel Media to continue representing sales for NBC Universal in renewed advertising agreement  mUmBRELLA*

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Spotify will use everything it knows about you to target podcast ads  The Verge

How data can put the emotion back into advertising - CampaignLive
How data can put the emotion back into advertising  CampaignLive

ADVERTISEMENT: Remote Removal of Ayin Hara -over 65 Yeshuos Seen! - Yeshiva World News
ADVERTISEMENT: Remote Removal of Ayin Hara -over 65 Yeshuos Seen!  Yeshiva World News

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TikTok explores curated content feed to lure advertisers  Financial Times

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Tourism advertising needs thought: Expert  The Weekly Times

Radio advertising revenue down by 6% in 2019 - AdNews
Radio advertising revenue down by 6% in 2019  AdNews

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