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Why Would Anyone Want Your Business Card?


Do you remember how proud you were the first time you saw your name in print?

Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat.

Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement ? another piece of clutter to file. It's no more or less important than any of the many business cards that cross a prospect's desk at any given point in time.

So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?

It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.

Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure!

Not necessarily.

Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it, or because she's new in town and you're the only friendly person she met today.

In fact, according to Dr. Lynella Grant, author of "The Business Card Book", there are eight reasons that someone may decide to keep your business card.

1. As a link to a potential customer or client

Let's say you're in network marketing, and John Johnson mentions that his wife used to be in MLM, too. She liked the business model but just wasn't happy with the company. Odds are you'll keep John's card because it's a means of contacting John's wife about your own business opportunity.

2. As a link to a resource or a supplier

If you're in the construction business and meet someone who sells hard-to-find lighting and fixtures, you'll probably keep their business card.

3. As a link to a colleague

Many business people keep business cards of colleagues and competitors. Perhaps you refer business to each other during busy periods, or work together as members of an industry association.

4. For social, non-business reasons

Maybe you couldn't care less that Kelly sells car insurance. She's awfully cute, though...

5. For referring business - it may be passed on to someone else

If your neighbor has had a hard time finding someone who washes windows, and you meet someone who's just started a residential window washing service, you'll probably accept their business card and pass it on to your neighbor.

6. To update information they already have

Maybe they have an old card of yours with your old phone number on it, or without your website address.

7. "Just in case"

Some people have a hard time parting with anything because they might need it someday.

8. Finally, a business card may be kept because of something likable, unusual or useful about the person or their card

I kept the business card of a police officer named "Sarah Justice" just because I think she's got a great name for her line of work (it's called an "aptronym"). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.

Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.

More strategies:

Stuck with boring or generic company-designed cards? Create your own online and choose from thousands of business card templates for a truly unique design.

About The Author

Diana Ratliff of GreatFX Business Cards helps business people get great business results through effective business card marketing. You can get more free articles and order business cards online at the company website, http://www.greatfxbusinesscards.com.

info@greatfxbusinesscards.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. August / 26 / 2019

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Activision Blizzard's Advertising Business Is Gaining Momentum  The Motley Fool

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Advertising Week New York Evolves - with Tech, Culture, and Data at the Table  Grit Daily

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Meituan Joins Amazon’s Virtuous Circle  Bloomberg

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Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Epoch Times banned from advertising on Facebook after breaking ad rules - The Verge
Epoch Times banned from advertising on Facebook after breaking ad rules  The Verge

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Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud  Los Angeles Times

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Google Chrome proposes 'privacy sandbox' to reform advertising evils  CNET

Publisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.


Leaner WPP prepares for a new era of advertising - Financial Times
Leaner WPP prepares for a new era of advertising  Financial Times

Shortly after becoming chief executive of WPP last year, Mark Read called the advertising group's 150 top directors to a week-long meeting in Brooklyn to ...


The rise of advertising activism in the Trump era - Axios
The rise of advertising activism in the Trump era  Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever - Adweek
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

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Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising - News One
Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising  News One

The announcement that Popeyes had a new chicken sandwich launched a war between fast-food restaurants resulting in $24 million in free advertising for the ...


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Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

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Biz Roundup: Seminar focuses on online advertising strategies - Salisbury Post - Salisbury Post
Biz Roundup: Seminar focuses on online advertising strategies - Salisbury Post  Salisbury Post

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Juul, Philip Morris sued for marketing to minors, deceptive advertising - CNET
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It's one more criticism of the e-cigarette industry's effect on young people.


Tucker Carlson’s Fox News Show Loses More Advertisers - The New York Times
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Quibi Head of Partnerships and Advertising Tim Connolly Departs  Variety

Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the company.


Editorial: Free advertising for Apple Card isn't coming from unit sales or market share - AppleInsider
Editorial: Free advertising for Apple Card isn't coming from unit sales or market share  AppleInsider

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Paul Bunyan and other fiberglass advertising giants ride again at Bell Plastics in Hayward California  Boing Boing

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Twitter bans advertising from state-controlled news outlets - Engadget
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Your Illinois News Radar » *** UPDATED x1 *** False advertising? - The Capitol Fax Blog
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Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.com

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Anti-immigration billboards promoting Bernier’s party will be taken down, advertising company says - Toronto Star
Anti-immigration billboards promoting Bernier’s party will be taken down, advertising company says  Toronto Star

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Tillamook creamery accused of falsely advertising dairy products  KGW.com

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8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day  Adweek

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What You Need to Know About Advertising on TikTok  Social Media Today

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With Players' Weekend's success, is MLB adding advertising patches to uniforms?  NJ.com

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Microsoft buys retail advertising start-up PromoteIQ - CNBC
Microsoft buys retail advertising start-up PromoteIQ  CNBC

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A Reality Check On Advertising Relevancy And Personalization  Forbes

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'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street Journal

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MLB Uniform Advertisements Could Be On The Way  Forbes

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Tucker Carlson returns to Fox News -- but advertisers are staying away  Media Matters for America

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Pinterest reports strong demand for advertising on its social-media service  AdAge.com

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State audit targets lottery advertising - Gainesville Sun
State audit targets lottery advertising  Gainesville Sun

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Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchanger

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YouTube Is Finalizing Plans To Remove Targeted Advertising From Videos Aimed At Kids (Report)  Tubefilter

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Facebook's Expanding Search Advertising  Motley Fool

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The Manipulative Power of an Advertisement Of Professional Services  Justia Verdict

The following is an advertisement that invites and incites thought and comment. The comments follow the words of the advertisement. The name of the author is ...


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Facebook Watch Draws More Advertisers—Gradually  The Wall Street Journal

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Capital versus Tucker Carlson - National Review
Capital versus Tucker Carlson  National Review

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UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDesk

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350.org On Challenging Facebook’s Fossil Fuel Advertising Profits  CleanTechnica

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Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending  The Chronicle of Higher Education

Three of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...


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Google Wants To Make Online Advertising Better, So It's Building A Sandbox  B&T

Online advertisers face an inherent conflict. Collect too much user data and it is a breach of privacy, but collect too little and targeting becomes less effective.


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Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show  Charlotte Agenda

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Kroger Is Upping Its Advertising Game - Fortune
Kroger Is Upping Its Advertising Game  Fortune

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Twitter's 6-second rule means advertisers can pay for completed ad views - AdAge.com
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Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing Land

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It's about influence: Advertising in 2020 and beyond  The Media Online

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US Advertising: Can Twitter Start to Capitalize on the Boom? %  Market Realist

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Amazon Is Looking to Put Advertising Data on a Blockchain - CoinDesk
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDesk

Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...


Facebook to remove thousands of outdated interest targets for advertising - Marketing Land
Facebook to remove thousands of outdated interest targets for advertising  Marketing Land

Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...


Your quick-start guide to podcast advertising - Marketing Land
Your quick-start guide to podcast advertising  Marketing Land

Podcasts have been around for over a decade, but it's only within the last few years that the format has begun to capture the attention of the general public.


Russia demands Google stop advertising 'illegal' protests on YouTube - Engadget
Russia demands Google stop advertising 'illegal' protests on YouTube  Engadget

Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...


How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim - The New York Times
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim  The New York Times

Some of President Trump's re-election ads have repeated his inflammatory claims about an “invasion” on the southern border — language that is under scrutiny ...


BIA Sees Local Political Advertising Topping $6.5B - Broadcasting & Cable
BIA Sees Local Political Advertising Topping $6.5B  Broadcasting & Cable

The 2020 election will generate more than $6.5 billion in local political ad spending, according to a new estimate from BIA Advisory Services.


CBD Companies Face Advertising Obstacles Amid Calls for FDA Regulation - Cheddar
CBD Companies Face Advertising Obstacles Amid Calls for FDA Regulation  Cheddar

While interest in CBD products is booming, many companies are still facing major obstacles when it comes to advertising on social media. As some business ...


Advertisers boycott Australian radio host over Ardern sock comment - Financial Times
Advertisers boycott Australian radio host over Ardern sock comment  Financial Times

VW and others cut ties to shock jock Alan Jones for insulting New Zealand's prime minister.


Golf Channel exec talks TOUR Championship, 'Playing Through' feature - Atlanta Business Chronicle
Golf Channel exec talks TOUR Championship, 'Playing Through' feature  Atlanta Business Chronicle

Innovative commercial feature changing the viewing experience for golf fans.


20 NFL games advertisers can't afford to ignore - AdAge.com
20 NFL games advertisers can't afford to ignore  AdAge.com

We predict the NFL games advertisers won't want to miss.


Oops, an electric car advertising budget wasted - www.electrive.com
Oops, an electric car advertising budget wasted  www.electrive.com

In the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...


Despite scandals, advertisers say YouTube Kids is effective - Digiday
Despite scandals, advertisers say YouTube Kids is effective  Digiday

When YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the ...


Transgender influencers are changing Brazil's advertising industry - BBC News
Transgender influencers are changing Brazil's advertising industry  BBC News

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'Waves of fury': the backlash that led advertisers to desert Alan Jones - The Guardian
'Waves of fury': the backlash that led advertisers to desert Alan Jones  The Guardian

The king of talkback radio is on shaky ground after his Jacinda Ardern comments, with 2GB warning this is his last chance. Amanda Meade. Fri 23 Aug 2019 ...


Singapore advertisement sparks 'brownface' controversy - CNN
Singapore advertisement sparks 'brownface' controversy  CNN

An ethnically Chinese actor who allegedly darkened his skin to portray characters of different races in an advertisement has sparked a "brownface" controversy ...


Tesla Is The King Of Social Media, No Need For An Advertising Budget - InsideEVs
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVs

Is it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...


Read More Spotify beefs up its advertising-targeting features Spotify's advertising revenues grew by 34% to - Music Ally
Read More Spotify beefs up its advertising-targeting features Spotify's advertising revenues grew by 34% to  Music Ally

Spotify's advertising revenues grew by 34% to €165m in the second quarter of this year, and while that's less than 10% of the company's overall turnover, ads ...


As #FireTuckerCarlson Trends, the Fox News Host's Advertisers Include a Pillow Company and Caribbean Resorts - Newsweek
As #FireTuckerCarlson Trends, the Fox News Host's Advertisers Include a Pillow Company and Caribbean Resorts  Newsweek

Conservative host Tucker Carlson's nightly Fox News series, Tucker Carlson Tonight—described by the network as an "hour of spirited debate and powerful ...


Advertising company to remove N. Carolina billboard mocking congresswomen - ABC 12 News
Advertising company to remove N. Carolina billboard mocking congresswomen  ABC 12 News

MURPHY, N.C. (WTVC/CNN) – A North Carolina billboard that goes after four congresswomen is coming down, according to the advertising company behind ...


Scientists call on Elections Canada to clarify policy on climate change advertising - Global News
Scientists call on Elections Canada to clarify policy on climate change advertising  Global News

The scientists are calling on Elections Canada to clarify how it interprets issue-based advertising rules in the Elections Act so that groups can advertise on ...


Move and win roundup: Week of August 26, 2019 | Advertising - Campaign Asia-Pacific
Move and win roundup: Week of August 26, 2019 | Advertising  Campaign Asia-Pacific

Lion & Lion, Affinity and more to come in our weekly collection of people moves and account news.


Advertising in 2020 and beyond set for disruption - Business Daily
Advertising in 2020 and beyond set for disruption  Business Daily

Even if consumer privacy is not being unjustifiably violated, the monetisation of data by major platforms has become a social, political and regulatory.


Misleading fuel prices on advertising boards at service stations banned in Canberra - The Canberra Times
Misleading fuel prices on advertising boards at service stations banned in Canberra  The Canberra Times

Misleading fuel prices on advertising boards at *service* stations have been banned in the ACT. Discounters are now only able to show the true pump price, not ...


Geocon accused of breaching consumer laws over Canberra apartment advertising - ABC News
Geocon accused of breaching consumer laws over Canberra apartment advertising  ABC News

Construction giant Geocon misled consumers while advertising apartments in Canberra's south, the ACT's Commissioner for Fair Trading will allege.


John McGee: 'Advertising industry finally escapes shadows of recession' - Independent.ie
John McGee: 'Advertising industry finally escapes shadows of recession'  Independent.ie

Ten years ago, the Irish advertising industry was on its knees. As the full impact of the economic downturn took its steely grip, job losses, major cutbacks and ...


Commonwealth Bank says it won't be advertising on Alan Jones' radio show in the near future - mUmBRELLA*
Commonwealth Bank says it won't be advertising on Alan Jones' radio show in the near future  mUmBRELLA*

One of the country's biggest brands, the Commonwealth Bank of Australia, or 'Commbank', has said it has no more planned advertising on Alan Jones' breakfast ...


Facebook is Letting More Advertisers Place Ads in Search Results - Search Engine Journal
Facebook is Letting More Advertisers Place Ads in Search Results  Search Engine Journal

More advertisers can now place ads in Facebook's search results, a placement that has been in testing since last year.


Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules - Marketing Land
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules  Marketing Land

Apple's WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web.


Red Bull doesn't give you wings: R10m lawsuit for false advertising settled - HeraldLIVE
Red Bull doesn't give you wings: R10m lawsuit for false advertising settled  HeraldLIVE

Red Bull is paying out unhappy customers who claim the company falsely promised them wings after drinking the energy drink.


Billboard company will pull ads promoting People’s Party of Canada and ‘mass immigration’ - Toronto Star
Billboard company will pull ads promoting People’s Party of Canada and ‘mass immigration’  Toronto Star

Randy Otto, president of Pattison Outdoor Advertising, said in a statement posted to the company's website on Sunday it would inform True North Advertising ...


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