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Why Would Anyone Want Your Business Card?


Do you remember how proud you were the first time you saw your name in print?

Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat.

Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement ? another piece of clutter to file. It's no more or less important than any of the many business cards that cross a prospect's desk at any given point in time.

So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?

It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.

Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure!

Not necessarily.

Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it, or because she's new in town and you're the only friendly person she met today.

In fact, according to Dr. Lynella Grant, author of "The Business Card Book", there are eight reasons that someone may decide to keep your business card.

1. As a link to a potential customer or client

Let's say you're in network marketing, and John Johnson mentions that his wife used to be in MLM, too. She liked the business model but just wasn't happy with the company. Odds are you'll keep John's card because it's a means of contacting John's wife about your own business opportunity.

2. As a link to a resource or a supplier

If you're in the construction business and meet someone who sells hard-to-find lighting and fixtures, you'll probably keep their business card.

3. As a link to a colleague

Many business people keep business cards of colleagues and competitors. Perhaps you refer business to each other during busy periods, or work together as members of an industry association.

4. For social, non-business reasons

Maybe you couldn't care less that Kelly sells car insurance. She's awfully cute, though...

5. For referring business - it may be passed on to someone else

If your neighbor has had a hard time finding someone who washes windows, and you meet someone who's just started a residential window washing service, you'll probably accept their business card and pass it on to your neighbor.

6. To update information they already have

Maybe they have an old card of yours with your old phone number on it, or without your website address.

7. "Just in case"

Some people have a hard time parting with anything because they might need it someday.

8. Finally, a business card may be kept because of something likable, unusual or useful about the person or their card

I kept the business card of a police officer named "Sarah Justice" just because I think she's got a great name for her line of work (it's called an "aptronym"). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.

Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.

More strategies:

Stuck with boring or generic company-designed cards? Create your own online and choose from thousands of business card templates for a truly unique design.

About The Author

Diana Ratliff of GreatFX Business Cards helps business people get great business results through effective business card marketing. You can get more free articles and order business cards online at the company website, http://www.greatfxbusinesscards.com.

info@greatfxbusinesscards.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 12 / 2019

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Enforcement Alert: Social Media Advertising  Brewers Association

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So you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot  Minneapolis Star Tribune

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The Pitch: Advertising and marketing news for 11.12.19  RichmondBizSense

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Compliant Marketing Platform, Vana™, Brings Advertising for Cannabis and CBD to Mainstream Media  Business Wire

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Screenvision: A leader in movie theater advertising is getting into sports  Yahoo Finance

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PubMatic’s Q3 Research Highlighted by Ongoing Evolution in Mobile Advertising  Yahoo Finance

Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon - Digiday
Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon  Digiday

Is digital advertising a lot less effective than the ad industry believes? - Econsultancy
Is digital advertising a lot less effective than the ad industry believes?  Econsultancy

Club for Growth extends advertising against House Dems over impeachment | TheHill - The Hill
Club for Growth extends advertising against House Dems over impeachment | TheHill  The Hill

Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations - Washingtonian
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations  Washingtonian

Myths Belong in Stories, Not People-Based Advertising - MarTech Series
Myths Belong in Stories, Not People-Based Advertising  MarTech Series

Rugby World Cup boosts ITV’s advertising revenue - Financial Times
Rugby World Cup boosts ITV’s advertising revenue  Financial Times

Kansas Legislature will be asked to repeal ban on raw milk advertising - Food Safety News
Kansas Legislature will be asked to repeal ban on raw milk advertising  Food Safety News

eMarketer Podcast: Amazon Advertising, Attitudes on Political Ads, a Retail Jobs Crisis - eMarketer
eMarketer Podcast: Amazon Advertising, Attitudes on Political Ads, a Retail Jobs Crisis  eMarketer

Unilever, Sky, 02 join advertising blockchain pilot - Ledger Insights
Unilever, Sky, 02 join advertising blockchain pilot  Ledger Insights

Tech industry should not be deciding on political advertising - Financial Times
Tech industry should not be deciding on political advertising  Financial Times

Here’s the Army’s Next Big Advertising Campaign - Military.com
Here’s the Army’s Next Big Advertising Campaign  Military.com

G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25% - PR Web
G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%  PR Web

A mobile advertising holiday roadmap for retailers - Retail Customer Experience
A mobile advertising holiday roadmap for retailers  Retail Customer Experience

Advertising school launches immersive technology program - UT The Daily Texan
Advertising school launches immersive technology program  UT The Daily Texan

State investigating marijuana advertising at Lewiston Colisée - Kennebec Journal & Morning Sentinel
State investigating marijuana advertising at Lewiston Colisée  Kennebec Journal & Morning Sentinel

Spotlight interview: 15 minutes on healthcare advertising - PMLiVE
Spotlight interview: 15 minutes on healthcare advertising  PMLiVE

How This Season's Late Thanksgiving Impacts Retail Advertising - AdExchanger
How This Season's Late Thanksgiving Impacts Retail Advertising  AdExchanger

Apple's ad agency has layoffs as the company beefs up its in-house ads group - CNBC
Apple's ad agency has layoffs as the company beefs up its in-house ads group  CNBC

Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com - Business Wire
Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com  Business Wire

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PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth  Business Wire

What's Behind Facebook and Twitter's Different Stances On Political Advertising? - The National Interest Online
What's Behind Facebook and Twitter's Different Stances On Political Advertising?  The National Interest Online

General election: The Independent needs you to send us any political advertising you see on Facebook - The Independent
General election: The Independent needs you to send us any political advertising you see on Facebook  The Independent

ITV to launch new addressable advertising platform - Broadband TV News
ITV to launch new addressable advertising platform  Broadband TV News

$13 Billion Dollars In Missing Digital Video Advertising Revenue. How To Capture That Money. - Forbes
$13 Billion Dollars In Missing Digital Video Advertising Revenue. How To Capture That Money.  Forbes

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

Senior Amazon Advertising Executive Joins Teikametrics - MarTech Series
Senior Amazon Advertising Executive Joins Teikametrics  MarTech Series

New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market - The New York Times
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

Disney+ Amps Up National TV Advertising, As Apple TV+ Increases Spending 11/13/2019 - MediaPost Communications
Disney+ Amps Up National TV Advertising, As Apple TV+ Increases Spending 11/13/2019  MediaPost Communications

ITV announces new addressable advertising platform Planet V - IBC365
ITV announces new addressable advertising platform Planet V  IBC365

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

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Politics will drive billions in local advertising spending in 2020: Report  Fox Business

Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. - The New York Times
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It.  The New York Times

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5 Amazon advertising execs who could replace Seth Dallaire  Business Insider

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The Esports Ads launches esports advertising database  Esports Insider

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Turkish media censors find ice cream advertisements immoral  Ahval

Social media urged to suspend political advertising - BBC News
Social media urged to suspend political advertising  BBC News

Amazon Advertising: 3 Unique Ways to Sell Your Product - G2
Amazon Advertising: 3 Unique Ways to Sell Your Product  G2

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year - eMarketer
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year  eMarketer

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Why assumption is the mother of all advertising stereotyping  The Drum

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Billionaire Alastair Mactaggart on his plans to regulate advertising.  Business Insider

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'We've been selling the wrong thing': Newsworks CEO Tracy De Groose on why digital advertising is broken  The Drum

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Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech  AdExchanger

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Reality TV 'fuelling men's insecurities about body image'  MyLondon

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Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers  Digiday

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Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising  AdAge.com

Google Considers Changing Its Political Advertising Policy - Bloomberg
Google Considers Changing Its Political Advertising Policy  Bloomberg

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The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead  Search Engine Journal

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Why Politicians Want Your Smart-TV Data  The Atlantic

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Roku Doubles Down on Advertising Tech  Motley Fool

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Digital Company ClinicalConnection.com Adds Direct Mail Advertising Solution for Clinical Trial Patient Recruitment  PR Web

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Couple who bought Columbia home with advertising mural sue over repainting, repair costs  The Pennsylvania Record

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Why Twitter’s New Restrictions on Political Advertising Make No Sense  National Review

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Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads  The Washington Post

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10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding  Kotaku

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Lawsuit Against Facebook Uses Public Accommodation Law to Challenge Advertising  Forbes

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How WWE Dealt With False Advertising Pre-Taped Match For RAW  Ringside News

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New TripAdvisor China Venture Eyes Digital Advertising Revenues  Skift

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Advertising or art? Bristol restaurant asked to remove window signs  Turn to 10

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3 steps to help improve diversity in advertising (And why that's smart)  AdAge.com

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Nine reports 'softness' in advertising dragging on earnings  AdNews

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The 2020 election ignites a new debate: Does political advertising belong on platforms?  Digiday

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McDonald's wins 4 awards from Adman; the largest stage for advertising awards in Thailand  Bangkok Post

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One bright spot in Amazon's ugly quarter — its advertising business is growing like crazy  CNBC

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The Problem of Political Advertising on Social Media  The New Yorker

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The Rundown: Advertisers mull how much digital advertising is too much  Digiday

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Here's why Facebook dominates in digital advertising  Fox Business

Elizabeth Warren criticizes Twitter's political advertising ban - Axios
Elizabeth Warren criticizes Twitter's political advertising ban  Axios

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Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

Advertising guru Ram Ray passes away - The Hindu
Advertising guru Ram Ray passes away  The Hindu

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Emotion: The Super Weapon Of Marketing And Advertising  Forbes

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WPP comparable sales rise as advertising backs 2019 guidance  MarketWatch

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How to Invest in Digital Advertising  The Motley Fool

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An Hour of Advertising with… Storythings' Anjali Ramachandran  The Drum

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Art or advertising? Bristol board rules Chinese calligraphy will have to go  The Providence Journal

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Advertisers emerge as buyers for ad tech  Digiday

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Fox Partners With iSpot.tv To Improve Advertising Performance  Forbes

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Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’  The Philadelphia Inquirer

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SCARY SPICE SCARES TESCO AND THEY PULL ADVERTISING CAMPAIGN  Euro Weekly News

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Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump  The New York Times

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'Regulations on alcohol advertising need to tackle content of ads themselves'  Irish Examiner

Nine lowers earnings forecasts after decline in TV advertising revenue - 9News
Nine lowers earnings forecasts after decline in TV advertising revenue  9News

OPINION: Yes, we should regulate political advertising - but we also need transparency - The New European
OPINION: Yes, we should regulate political advertising - but we also need transparency  The New European

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Lamar Advertising sees strong demand in third quarter  The Advocate

Amazon gaining on Google in search advertising market share - GeekWire
Amazon gaining on Google in search advertising market share  GeekWire

Arlington students pushing back against vaping use, advertising - Poughkeepsie Journal
Arlington students pushing back against vaping use, advertising  Poughkeepsie Journal

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Amazon CFO Talks One-Day Shipping, Torrid Advertising Growth, and More  The Motley Fool

Rapid TV News - US advertisers will allocate nearly $7BN to connected TV in 2019 - Rapid TV News
Rapid TV News - US advertisers will allocate nearly $7BN to connected TV in 2019  Rapid TV News

Reconciling Reach And Brand Safety In B2B Advertising - AdExchanger
Reconciling Reach And Brand Safety In B2B Advertising  AdExchanger

Juul agrees to stop advertising to youth in settlement with Oakland nonprofit - San Francisco Chronicle
Juul agrees to stop advertising to youth in settlement with Oakland nonprofit  San Francisco Chronicle

Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week - Forbes
Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week  Forbes

SEC Proposes Changes in Advertising Rules - National Association of Plan Advisors
SEC Proposes Changes in Advertising Rules  National Association of Plan Advisors

The Rundown: We've always hated advertising - Digiday
The Rundown: We've always hated advertising  Digiday

Truth in Advertising - Ms. Magazine
Truth in Advertising  Ms. Magazine

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