We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?
If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?
Without a good filing system, the information on those cards is useless. So clean out your desk and develop a system for prioritizing, organizing, and following up with those contacts.
High Tech or Old School?
There are two choices for organizing business cards:
When you return from a networking meeting or trade show, before you do anything else, update your contacts. Rank the cards you've collected in order of importance before you put them away. Separate warm leads who are likely to bring you business, people with whom you definitely want to follow up, and whose information you want at your fingertips. This can include prospects, people you will refer to others, or who will send referrals to you.
Don't be afraid to throw away cards from people you will never contact or refer. You can file cold leads somewhere else or toss them into the trash.
Know Your ABZ's...
How you alphabetize and file your cards is up to you. Decide how you remember information best -- whether it's by company names, people's names, or by category. Perhaps you are better able to find information if it is organized by region or department. Then, alphabetize them appropriately.
You might also file by date or by the event where you met the person. Just choose one way and stick to it. For instance, don't file some by last name and others by business name, or you'll never find what you're looking for in a pinch.
Electronic = Portable and Duplicable
Storing contact information on the computer keeps your office neater and is one more step toward the paperless office. For most people searching on computer is more efficient than rummaging through paper cards. In seconds, you can run a sort and locate contacts by company, name, dog's name, date you met, etc. If you bring work home with you, it's easy to duplicate your contact list, rather than hauling your entire Rolodex with you.
Storing info electronically is also effective for building mailing lists and printing labels. But remember, backup, backup, backup. I was a high-tech junkie until my hard drive crashed and I didn't have a backup of my computer database. Good thing I kept those hard copies!
There are numerous programs on the market to organize contact information, such as Act or Outlook. I put all of my information in Microsoft Access.
For a low-tech backup, I use a plastic card file box with alphabetical dividers, filing my cards by last name. I also prefer to use transparent sleeves to store business cards in, since I almost always file business cards instead of handwriting the information on blank cards. The sleeves are a uniform size, keeping the box tidy. But you may be different--any system will work, as long as you are consistent with it.
To Keep or Not to Keep?
Some people say you should keep every business card you have ever received, while others think you should throw away the cards you will never use. With the rapidity of people moving around and switching companies today, I throw away cards of contacts I haven't been in touch with for three years. By then their contact information has surely changed, so even if I did want to get in touch with them, it's not likely that I will.
If you insist on holding on to old information, archive those business cards in a separate database or card box. Since I make notes on the backs of cards when I meet people, I always know the date when I first made contact; notes also help refresh my memory of people I haven't been in close contact with.
Finally, remember to follow up with your contacts! Keep a schedule and goals for making contact by phone calls, emails, or snail mail. Periodically go through your filing system and update or delete old information. The reason you store this information is to keep in touch with people -- use your new organizing system to stay efficient and your business will thrive!
Do your business cards work as hard as you do to gain new contacts? If not, you need cards that will grab attention and spur curiousity.
Design or upload full color business cards online and have them delivered to your doorstep in days.
©2004-2005 GreatFX Business Cards. All right reserved.
Amazon Advertising Could Challenge Facebook and Google's Dominance
That's still a distant third to the two reigning kings of Internet advertising, Alphabet (GOOGL - Get Report) and Facebook (FB - Get Report) , which together account for 57.7% of all digital ad spending. But as eMarketer notes, that distribution could ...
Will Amazon.com's Ad Push Face User Backlash?
What you need to know in advertising today
What you need to know in advertising today. Tanya Dua. 17h. Adobe Logo Denis Linine/Shutterstock Adobe confirmed on Thursday that it will acquire Marketo for $4.75 billion. Marketo is a privately held marketing automation company. Private equity firm ...
Adobe closing in on acquisition of software company Marketo for about $5 billion, sources say
Adobe to Acquire Marketo
Exclusive: Adobe in talks to buy marketing software firm Marketo - sources
Lawmakers Block Amendment to Require Drug Pricing Information in Advertising
The Center for Biosimilars
US lawmakers have been in a hurry this week to deliver the first set of 2019 appropriations bills to the President for approval. In an effort to deliver on a piece of the administration's drug pricing blueprint, a bipartisan provision that would have ...
Digital ads represents half of US advertising sales for the first time, report says
Fairfield Daily Republic
Advertisers are spending more money on online sites like Google and Facebook, pushing digital ads to represent more than half of U.S. ad sales for the first time, according to a report released Thursday. This year, the nation's advertisers will spend ...
Blockchain and Other Emerging Tech Aren't Going to Save Advertising
Right now, advertising is grasping around in search of a knight, and startups or emerging tech enthusiasts are more than willing to step up and play make-believe. Blockchain, augmented reality, virtual reality, beacons and so will not save advertising ...
This Crazily Enjoyable Ad Takes Political Advertising In a Whole New (and Really Quite Good) Direction
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Political advertising is like any other advertising. Except that it made with less money and it's even more irritating. Usually, it consists of a ...
The truth in political advertising
We expect those who seek elected office to espouse the highest ideals — their advertising does not reflect that sentiment. They come with titles such as “Sabotage,” “Scandal” and “Puppet,” and their soundtracks assail our living rooms during otherwise ...
Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to help advertisers execute programmatic media buys using “people-based targeting” outside of the walled gardens of Facebook and ...
GitHub - Advertising-ID-Consortium/Exposure-Log-Specification: The Advertising ID Consortium Exposure Log ...
Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice
Amazon's advertising business continues to grow. According to our estimates, US digital ad revenues at Amazon will more than double this year, placing the ecommerce giant in the No. 3 digital ad platform position, behind Facebook and Google.
Has OTT Advertising's Time Arrived?
Judge Tosses NJ PURE's False Advertising Suit Against Fellow Carrier Princeton Insurance
The suit brought claims for false advertising under the Lanham Act, as well as state law claims for libel, libel per se and trade libel, and tortious interference with prospective contractual relations, asserting that some medical practices opted not ...
ADVERTISING RELATED ARTICLES:
How Well Do Postcards Work?
The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.
Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards
Sorry, I Don't Seem to Have a Business Card With Me..
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that.
Forgot The Ad Budget? Don't Panic!
Bob is excited about his new business. He secured funding.
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response.
How to Write Ads that Pull Orders
If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service.
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.
One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.
Create Your Own Business Cards, Part 2
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated. Radio fills the gap.
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content, you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales.
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
100 Excellent Words Absolutely. Amazing.
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's no secret ..
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing anything in your marketing. Know what that reason is? Of course! To increase the response rates of your sales promotions! Because that leads to.
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes.
7 Unique Ways To Get FREE Advertising
1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market