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Organizing Business Cards for Effective Contact Management


Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?

If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?

Without a good filing system, the information on those cards is useless. So clean out your desk and develop a system for prioritizing, organizing, and following up with those contacts.

High Tech or Old School?

There are two choices for organizing business cards:

When you return from a networking meeting or trade show, before you do anything else, update your contacts. Rank the cards you've collected in order of importance before you put them away. Separate warm leads who are likely to bring you business, people with whom you definitely want to follow up, and whose information you want at your fingertips. This can include prospects, people you will refer to others, or who will send referrals to you.

Don't be afraid to throw away cards from people you will never contact or refer. You can file cold leads somewhere else or toss them into the trash.

Know Your ABZ's...

How you alphabetize and file your cards is up to you. Decide how you remember information best -- whether it's by company names, people's names, or by category. Perhaps you are better able to find information if it is organized by region or department. Then, alphabetize them appropriately.

You might also file by date or by the event where you met the person. Just choose one way and stick to it. For instance, don't file some by last name and others by business name, or you'll never find what you're looking for in a pinch.

Electronic = Portable and Duplicable

Storing contact information on the computer keeps your office neater and is one more step toward the paperless office. For most people searching on computer is more efficient than rummaging through paper cards. In seconds, you can run a sort and locate contacts by company, name, dog's name, date you met, etc. If you bring work home with you, it's easy to duplicate your contact list, rather than hauling your entire Rolodex with you.

Storing info electronically is also effective for building mailing lists and printing labels. But remember, backup, backup, backup. I was a high-tech junkie until my hard drive crashed and I didn't have a backup of my computer database. Good thing I kept those hard copies!

There are numerous programs on the market to organize contact information, such as Act or Outlook. I put all of my information in Microsoft Access.

For a low-tech backup, I use a plastic card file box with alphabetical dividers, filing my cards by last name. I also prefer to use transparent sleeves to store business cards in, since I almost always file business cards instead of handwriting the information on blank cards. The sleeves are a uniform size, keeping the box tidy. But you may be different--any system will work, as long as you are consistent with it.

To Keep or Not to Keep?

Some people say you should keep every business card you have ever received, while others think you should throw away the cards you will never use. With the rapidity of people moving around and switching companies today, I throw away cards of contacts I haven't been in touch with for three years. By then their contact information has surely changed, so even if I did want to get in touch with them, it's not likely that I will.

If you insist on holding on to old information, archive those business cards in a separate database or card box. Since I make notes on the backs of cards when I meet people, I always know the date when I first made contact; notes also help refresh my memory of people I haven't been in close contact with.

Finally, remember to follow up with your contacts! Keep a schedule and goals for making contact by phone calls, emails, or snail mail. Periodically go through your filing system and update or delete old information. The reason you store this information is to keep in touch with people -- use your new organizing system to stay efficient and your business will thrive!

Do your business cards work as hard as you do to gain new contacts? If not, you need cards that will grab attention and spur curiousity.

Design or upload full color business cards online and have them delivered to your doorstep in days.

©2004-2005 GreatFX Business Cards. All right reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. November / 17 / 2019

We Need to Fix Online Advertising. All of It. - Slate
  1. We Need to Fix Online Advertising. All of It.  Slate
  2. Twitter to Restrict How Certain Advertisers Target Users  The Wall Street Journal
  3. Twitter Outlines Political Advertising Ban but Enforcement Details Lacking  TheStreet.com
  4. Twitter says issue ads not part of ban on political advertising  USA TODAY
  5. How Google's New Advertising Policy Trumps Twitter And Facebook's 2020 Approach  Grit Daily
  6. View full coverage on Google News

Is Uber Local Advertising's Duopoly Killer? - Grit Daily
Is Uber Local Advertising's Duopoly Killer?  Grit Daily

Advertising on Car Window Helps Woman Find a Kidney Donor - NBC 5 Dallas-Fort Worth
Advertising on Car Window Helps Woman Find a Kidney Donor  NBC 5 Dallas-Fort Worth

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

8 online advertising risks your agency must be prepared for - AdAge.com
8 online advertising risks your agency must be prepared for  AdAge.com

National View Column: Unchecked political advertising on social media a threat to our democracy - Duluth News Tribune
National View Column: Unchecked political advertising on social media a threat to our democracy  Duluth News Tribune

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote - Search Engine Land
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote  Search Engine Land

Truck advertising CT2030 outside the Capitol paid for by labor union - Yankee Institute
Truck advertising CT2030 outside the Capitol paid for by labor union  Yankee Institute

The Irresistible Visual Power of Urban Advertising - CityLab
The Irresistible Visual Power of Urban Advertising  CityLab

How Effective Is Facebook Advertising? - Mother Jones
How Effective Is Facebook Advertising?  Mother Jones

Racine County Eye offers Thanksgiving advertising deal | Local News I Racine County Eye - Racine, Wisconsin - Racine County Eye
Racine County Eye offers Thanksgiving advertising deal | Local News I Racine County Eye - Racine, Wisconsin  Racine County Eye

Apple Stock Gets Price-Target Hikes As Advertising Business Touted - Investor's Business Daily
Apple Stock Gets Price-Target Hikes As Advertising Business Touted  Investor's Business Daily

Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy - Skift
Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy  Skift

TripAdvisor Journeys Into Non-Travel Advertising - AdExchanger
TripAdvisor Journeys Into Non-Travel Advertising  AdExchanger

Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up - Business Insider
Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up  Business Insider

Zeroing in on Transit Advertising - American Laundry News
Zeroing in on Transit Advertising  American Laundry News

Tencent Earnings Drop 13% as Rivals Intrude on Advertising Territory - The Wall Street Journal
Tencent Earnings Drop 13% as Rivals Intrude on Advertising Territory  The Wall Street Journal

Walmart is rolling out tools and API to grab Amazon advertisers - Business Insider
Walmart is rolling out tools and API to grab Amazon advertisers  Business Insider

Advertising & Sponsorship Sales Marketing Manager - cynopsis.com
Advertising & Sponsorship Sales Marketing Manager  cynopsis.com

The Apprentice Episode 7: Advertising Task (Re-branding Finland) - Key Business Lessons for Entrepreneurs - Forbes
The Apprentice Episode 7: Advertising Task (Re-branding Finland) - Key Business Lessons for Entrepreneurs  Forbes

SEC Proposes to Modernize Advertising and Solicitation Rules for Investment Advisers - JD Supra
SEC Proposes to Modernize Advertising and Solicitation Rules for Investment Advisers  JD Supra

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

UK Advertisement Authority Goes After Misleading Crypto Advertisement - CryptoGlobe
UK Advertisement Authority Goes After Misleading Crypto Advertisement  CryptoGlobe

Cynopsis Media Presents: Advanced TV Advertising and the New Power of Local - cynopsis.com
Cynopsis Media Presents: Advanced TV Advertising and the New Power of Local  cynopsis.com

Majority of anti-vaccine ads on Facebook were funded by two groups - The Washington Post
Majority of anti-vaccine ads on Facebook were funded by two groups  The Washington Post

Public-funded Oroville Dam advertising called ‘propaganda.’ Here’s how much it cost - Sacramento Bee
Public-funded Oroville Dam advertising called ‘propaganda.’ Here’s how much it cost  Sacramento Bee

5G Will Reshape Advertising Data - AdExchanger
5G Will Reshape Advertising Data  AdExchanger

At last, some good news for privacy: signs that micro-targeted advertising may be on the way out - Privacy News Online
At last, some good news for privacy: signs that micro-targeted advertising may be on the way out  Privacy News Online

25 Fascinating Years of Digital Advertising [Infographic] - Social Media Today
25 Fascinating Years of Digital Advertising [Infographic]  Social Media Today

Advertising / Partnerships - PW-Philadelphia Weekly
Advertising / Partnerships  PW-Philadelphia Weekly

CCPA's Uncertain Effect on Digital Advertising | Ballard Spahr LLP - JD Supra
CCPA's Uncertain Effect on Digital Advertising | Ballard Spahr LLP  JD Supra

Social Advertising & Social Media Marketing Market Analysus Report by Product Type, Industry Application and Future Technology 2024 - Tech Estate Today
Social Advertising & Social Media Marketing Market Analysus Report by Product Type, Industry Application and Future Technology 2024  Tech Estate Today

New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market - The New York Times
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

Don’t abandon traditional in-home advertising channels, they still work - Marketing Land
Don’t abandon traditional in-home advertising channels, they still work  Marketing Land

State investigating marijuana advertising at Lewiston Colisée - Kennebec Journal & Morning Sentinel
State investigating marijuana advertising at Lewiston Colisée  Kennebec Journal & Morning Sentinel

Here’s the Army’s Next Big Advertising Campaign - Military.com
Here’s the Army’s Next Big Advertising Campaign  Military.com

Water authority would pay $30 million to Raiders under proposed decade-long advertising contract for water conservation - The Nevada Independent
Water authority would pay $30 million to Raiders under proposed decade-long advertising contract for water conservation  The Nevada Independent

Globo Loses Share of Official Advertising Funds under Bolsonaro Administration - The Rio Times
Globo Loses Share of Official Advertising Funds under Bolsonaro Administration  The Rio Times

Microsoft Advertising Sends Some Customers Halloween Treats - Search Engine Roundtable
Microsoft Advertising Sends Some Customers Halloween Treats  Search Engine Roundtable

SEC Proposes Amendments to the Investment Advisers Act Rules on Advertising and Cash Solicitation - Lexology
SEC Proposes Amendments to the Investment Advisers Act Rules on Advertising and Cash Solicitation  Lexology

Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon - Digiday
Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon  Digiday

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

Executive Spotlight: Lamar Advertising Company's Jay Johnson - Greater Baton Rouge Business Report
Executive Spotlight: Lamar Advertising Company's Jay Johnson  Greater Baton Rouge Business Report

The Pitch: Advertising and marketing news for 11.12.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 11.12.19  RichmondBizSense

Friday Sector Laggards: Rental, Leasing, & Royalty, Advertising Stocks - Nasdaq
Friday Sector Laggards: Rental, Leasing, & Royalty, Advertising Stocks  Nasdaq

Google Will Restrict User's Data to Advertisers - Security Magazine
Google Will Restrict User's Data to Advertisers  Security Magazine

Rapid TV News - Addressable advertising set to rocket - Rapid TV News
Rapid TV News - Addressable advertising set to rocket  Rapid TV News

ETHICMARK® Winners: “Carrefour” and “Nature Now” Best Advertising Campaigns For 2019 - CSRwire.com
ETHICMARK® Winners: “Carrefour” and “Nature Now” Best Advertising Campaigns For 2019  CSRwire.com

LinkedIn Is The Best Free Business Advertising For Attracting Clients - Forbes
LinkedIn Is The Best Free Business Advertising For Attracting Clients  Forbes

Club for Growth extends advertising against House Dems over impeachment | TheHill - The Hill
Club for Growth extends advertising against House Dems over impeachment | TheHill  The Hill

Social media urged to suspend political advertising - BBC News
Social media urged to suspend political advertising  BBC News

Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. - The New York Times
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It.  The New York Times

$13 Billion Dollars In Missing Digital Video Advertising Revenue. How To Capture That Money. - Forbes
$13 Billion Dollars In Missing Digital Video Advertising Revenue. How To Capture That Money.  Forbes

So you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot - Minneapolis Star Tribune
So you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot  Minneapolis Star Tribune

Data from Facebook Pay will power its advertising - TechHQ
Data from Facebook Pay will power its advertising  TechHQ

Podcast Industry Grapples With the Prospect of Automated Ads - The Wall Street Journal
Podcast Industry Grapples With the Prospect of Automated Ads  The Wall Street Journal

States to expand Google antitrust probe into search and Android businesses - The Verge
States to expand Google antitrust probe into search and Android businesses  The Verge

Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations - Washingtonian
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations  Washingtonian

Spectacular Outdoor Advertising Market 2019| Analysis, Revenue, Price, Market Share, Growth Rate, Forecast to 2026 | Research Industry US - News Obtain
Spectacular Outdoor Advertising Market 2019| Analysis, Revenue, Price, Market Share, Growth Rate, Forecast to 2026 | Research Industry US  News Obtain

Professor Barbara Allen receives award for book exploring lies in political advertising - Carleton College News
Professor Barbara Allen receives award for book exploring lies in political advertising  Carleton College News

Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington Post
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads  The Washington Post

Roku Doubles Down on Advertising Tech - Motley Fool
Roku Doubles Down on Advertising Tech  Motley Fool

5 Amazon advertising execs who could replace Seth Dallaire - Business Insider
5 Amazon advertising execs who could replace Seth Dallaire  Business Insider

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year - eMarketer
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year  eMarketer

Tories spend thousands on targeted advertising in Boris Johnson's seat - New Statesman
Tories spend thousands on targeted advertising in Boris Johnson's seat  New Statesman

How Businesses Can Use Wearable Tech for Advertising - TechiExpert.com
How Businesses Can Use Wearable Tech for Advertising  TechiExpert.com

Look Back: Advertisements say it all | News, Sports, Jobs - Parkersburg News
Look Back: Advertisements say it all | News, Sports, Jobs  Parkersburg News

As the pay TV bundle unravels, advertisers should stick to sports - AdAge.com
As the pay TV bundle unravels, advertisers should stick to sports  AdAge.com

MILLER ADVERTISING AGENCY INC - Ad from 2019-11-15 | Office Services - Bloomington Pantagraph
MILLER ADVERTISING AGENCY INC - Ad from 2019-11-15 | Office Services  Bloomington Pantagraph

Why Salesforce is shifting Advertising and marketing Cloud to Microsoft Azure - Market Research Reporting
Why Salesforce is shifting Advertising and marketing Cloud to Microsoft Azure  Market Research Reporting

Bloomberg to pour $100M into online advertising campaign attacking President Trump - Yahoo News
Bloomberg to pour $100M into online advertising campaign attacking President Trump  Yahoo News

Social Media Influencers are Earning Big Bucks Thanks to Advertising Boom - Latin Post
Social Media Influencers are Earning Big Bucks Thanks to Advertising Boom  Latin Post

Infinite Energy Center Advertising New Matchups for Starrcade 2019: Bray Wyatt vs. Braun Strowman, Seth Rollins vs. Erick Rowan - 411mania.com
Infinite Energy Center Advertising New Matchups for Starrcade 2019: Bray Wyatt vs. Braun Strowman, Seth Rollins vs. Erick Rowan  411mania.com

Lawsuit Against Facebook Uses Public Accommodation Law to Challenge Advertising - Forbes
Lawsuit Against Facebook Uses Public Accommodation Law to Challenge Advertising  Forbes

Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers - Digiday
Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers  Digiday

Here's why Facebook dominates in digital advertising - Fox Business
Here's why Facebook dominates in digital advertising  Fox Business

Google Considers Changing Its Political Advertising Policy - Bloomberg
Google Considers Changing Its Political Advertising Policy  Bloomberg

Roku Is Acquiring The Video Advertising Platform Dataxu For $150 Million - Forbes
Roku Is Acquiring The Video Advertising Platform Dataxu For $150 Million  Forbes

New restrictions on alcohol advertising introduced in Ireland - FoodBev.com
New restrictions on alcohol advertising introduced in Ireland  FoodBev.com

Compliant Marketing Platform, Vana™, Brings Advertising for Cannabis and CBD to Mainstream Media - Business Wire
Compliant Marketing Platform, Vana™, Brings Advertising for Cannabis and CBD to Mainstream Media  Business Wire

The Problem of Political Advertising on Social Media - The New Yorker
The Problem of Political Advertising on Social Media  The New Yorker

Do advertisements on the side of vans and trucks violate Vermont billboard ban? - Burlington Free Press
Do advertisements on the side of vans and trucks violate Vermont billboard ban?  Burlington Free Press

LA Council Seeks Report on Effects of Digital Advertising on Taxicabs - MyNewsLA.com
LA Council Seeks Report on Effects of Digital Advertising on Taxicabs  MyNewsLA.com

One bright spot in Amazon's ugly quarter — its advertising business is growing like crazy - CNBC
One bright spot in Amazon's ugly quarter — its advertising business is growing like crazy  CNBC

How to Invest in Digital Advertising - The Motley Fool
How to Invest in Digital Advertising  The Motley Fool

WPP comparable sales rise as advertising backs 2019 guidance - MarketWatch
WPP comparable sales rise as advertising backs 2019 guidance  MarketWatch

How This Season's Late Thanksgiving Impacts Retail Advertising - AdExchanger
How This Season's Late Thanksgiving Impacts Retail Advertising  AdExchanger

Robert F. Kennedy Jr. is the single leading source of anti-vax ads on Facebook - Ars Technica
Robert F. Kennedy Jr. is the single leading source of anti-vax ads on Facebook  Ars Technica

New TripAdvisor China Venture Eyes Digital Advertising Revenues - Skift
New TripAdvisor China Venture Eyes Digital Advertising Revenues  Skift

Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening - The Wall Street Journal
Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

TikTok is reportedly trying to poach advertisers from Facebook as the rivalry between the companies heats up - INSIDER
TikTok is reportedly trying to poach advertisers from Facebook as the rivalry between the companies heats up  INSIDER

Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech - AdExchanger
Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech  AdExchanger

Art or advertising? Town tells restaurant Chinese calligraphy will have to go - Fall River Herald News
Art or advertising? Town tells restaurant Chinese calligraphy will have to go  Fall River Herald News

Amazon CFO Talks One-Day Shipping, Torrid Advertising Growth, and More - The Motley Fool
Amazon CFO Talks One-Day Shipping, Torrid Advertising Growth, and More  The Motley Fool

Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week - Forbes
Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week  Forbes

The Rundown: Advertisers mull how much digital advertising is too much - Digiday
The Rundown: Advertisers mull how much digital advertising is too much  Digiday

Why Politicians Want Your Smart-TV Data - The Atlantic
Why Politicians Want Your Smart-TV Data  The Atlantic

Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’ - The Philadelphia Inquirer
Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’  The Philadelphia Inquirer

General election: The Independent needs you to send us any political advertising you see on Facebook - The Independent
General election: The Independent needs you to send us any political advertising you see on Facebook  The Independent

Tech industry should not be deciding on political advertising - Financial Times
Tech industry should not be deciding on political advertising  Financial Times

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