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How To Create Instantly Compelling Ads Every Time


Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!

EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Then you'll realize how ridiculous some claims actually sound.

Whenever you make a claim, ask yourself if the prospect will immediately echo this response: "Well, I would hope so!" For instance, an insurance agency faxed me the following reason to choose them over their competitors: "We will be there for you when you have a claim." Well I would hope so! You're an insurance agency! Isn't that what you do?

Statements like this have as much meaning as the haircutter telling you that your hair will be shorter after it's cut, or as the gas station attendant telling you that you'll have more gas after your tank is filled. Always, always, always ask this important evaluation question whenever you make any claim. Avoid pointless claims and it will improve your effectiveness by 500% immediately.

EVALUATION #2: "Who Else Can Say That?" Pay close attention to this one. The question is not who else can do what you do. The question is who else can say what you say. And, the answer to that is "just about anybody and everybody". We consulted with an auto repair facility that was, by FAR, the most awesome business of its kind in their area of influence. They put competitors out of business every year and monopolized their marketplace in the process. Small problem: Even though no other business could even come close to performing at their level, their yellow page ad looked virtually identical to all of their cheesy competitors.

Try This: Look at your ad and compare it to your competitors' ads. If you can cross out your name on your ad and replace it with the name of your competitor or vice versa, and the ad is still valid, you failed the test! You failed to distinguish yourself from your competitors. You failed to differentiate your business. You look like everybody else!

EVALUATION #3: The Specificity Challenge. I could write an entire book on this subject. But, suffice it to say for sake of this newsletter, you need to quantify all of your claims. Businesses generally fail to create a compelling case to buy their product or service. Instead, they merely ask their prospects to buy without justifiable, rational reasons. Quantify your business in terms of:

1. Specifically, How Are You Different?

2. Specifically, Compared To What?

3. Specifically, Why Can You Do That?

4. Specifically, What's Your Advantage?

If You Want To Distinguish Your Business From The Competition, Build A Case As An Attorney Would.

You need to realize that your business is on trial. You're the attorney. And it's a life or death sentence. Your customers and prospects are the jury. What will you say that will convince them to buy from you? What kind of specific evidence can you produce to PROVE beyond any reasonable doubt that they'd be a fool to not buy from you? Use your evidence to build and present your case.

Good luck with your marketing efforts.

¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤
If you would like a FREE Ad Evlauation of any advertising pieces you may have, simply email to: support@mymondemand.com or fax to: (650) 649-2221. We will apply these evaluations, plus a few additional and provide you with a quantitative assessment of your ad piece(s).

About The Author: Marc Gamble, the author, teaches business owners, entrepreneurs, and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending more time, effort, or money. Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com/vpc1_mgnm
Email: mgamble@mymondemand.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. November / 13 / 2019

Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up - INSIDER
Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up  INSIDER

Zeroing in on Transit Advertising - American Laundry News
Zeroing in on Transit Advertising  American Laundry News

Enforcement Alert: Social Media Advertising - Brewers Association
Enforcement Alert: Social Media Advertising  Brewers Association

The Minnesota Twins are advertising for a new mascot - Hartford Courant
The Minnesota Twins are advertising for a new mascot  Hartford Courant

So you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot - Minneapolis Star Tribune
So you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot  Minneapolis Star Tribune

Cadent Recognized for Leadership in Addressable TV Advertising - Olean Times Herald
Cadent Recognized for Leadership in Addressable TV Advertising  Olean Times Herald

The Pitch: Advertising and marketing news for 11.12.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 11.12.19  RichmondBizSense

Is digital advertising a lot less effective than the ad industry believes? - Econsultancy
Is digital advertising a lot less effective than the ad industry believes?  Econsultancy

Is Uber Local Advertising's Duopoly Killer? - Street Fight
Is Uber Local Advertising's Duopoly Killer?  Street Fight

Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon - Digiday
Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon  Digiday

Don't Sell Invibes Advertising SA (EPA:ALINV) Before You Read This - Yahoo Finance
Don't Sell Invibes Advertising SA (EPA:ALINV) Before You Read This  Yahoo Finance

Screenvision: A leader in movie theater advertising is getting into sports - Yahoo Finance
Screenvision: A leader in movie theater advertising is getting into sports  Yahoo Finance

Kansas Legislature will be asked to repeal ban on raw milk advertising - Food Safety News
Kansas Legislature will be asked to repeal ban on raw milk advertising  Food Safety News

Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations - Washingtonian
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations  Washingtonian

How Advertisers Are Approaching Amazon - eMarketer
How Advertisers Are Approaching Amazon  eMarketer

G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25% - MarTech Advisor
G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%  MarTech Advisor

Facebook’s Libra Will Generate Revenue Through Advertising (But Your Data Will Remain Safe) - BeInCrypto
Facebook’s Libra Will Generate Revenue Through Advertising (But Your Data Will Remain Safe)  BeInCrypto

Club for Growth extends advertising against House Dems over impeachment | TheHill - The Hill
Club for Growth extends advertising against House Dems over impeachment | TheHill  The Hill

Here’s the Army’s Next Big Advertising Campaign - Military.com
Here’s the Army’s Next Big Advertising Campaign  Military.com

Unilever, Sky, 02 join advertising blockchain pilot - Ledger Insights
Unilever, Sky, 02 join advertising blockchain pilot  Ledger Insights

Unlocking Disproportionate Growth Through Audio Advertising 11/12/2019 - MediaPost Communications
Unlocking Disproportionate Growth Through Audio Advertising 11/12/2019  MediaPost Communications

Internet Advertising Leads To Drug, Child Neglect Charges - Crothersville Times
Internet Advertising Leads To Drug, Child Neglect Charges  Crothersville Times

How top health websites are sharing sensitive data with advertisers - Financial Times
How top health websites are sharing sensitive data with advertisers  Financial Times

Apple's ad agency has layoffs as the company beefs up its in-house ads group - CNBC
Apple's ad agency has layoffs as the company beefs up its in-house ads group  CNBC

Inside story of this leader's rise through advertising and the firm that inspired 'Mad Men' - Yahoo Lifestyle
Inside story of this leader's rise through advertising and the firm that inspired 'Mad Men'  Yahoo Lifestyle

How This Season's Late Thanksgiving Impacts Retail Advertising - AdExchanger
How This Season's Late Thanksgiving Impacts Retail Advertising  AdExchanger

Rugby World Cup boosts ITV’s advertising revenue - Financial Times
Rugby World Cup boosts ITV’s advertising revenue  Financial Times

Michigan Personal Injury Firm Goodman Acker Releases Groundbreaking Advertising Spot to Thank Detroit - PRNewswire
Michigan Personal Injury Firm Goodman Acker Releases Groundbreaking Advertising Spot to Thank Detroit  PRNewswire

State investigating marijuana advertising at Lewiston Colisée - Kennebec Journal & Morning Sentinel
State investigating marijuana advertising at Lewiston Colisée  Kennebec Journal & Morning Sentinel

NYF's Advertising Awards Launches 'Mad For This Ad' Initiative - Branding in Asia Magazine
NYF's Advertising Awards Launches 'Mad For This Ad' Initiative  Branding in Asia Magazine

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

Tech industry should not be deciding on political advertising - The Irish Times
Tech industry should not be deciding on political advertising  The Irish Times

A mobile advertising holiday roadmap for retailers - Retail Customer Experience
A mobile advertising holiday roadmap for retailers  Retail Customer Experience

Global In-game Advertising Market to Witness Stable Growth during the Forecast Period 2019-2028 - Sound On Sound Fest
Global In-game Advertising Market to Witness Stable Growth during the Forecast Period 2019-2028  Sound On Sound Fest

New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market - The New York Times
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

Politics will drive billions in local advertising spending in 2020: Report - Fox Business
Politics will drive billions in local advertising spending in 2020: Report  Fox Business

Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com - Business Wire
Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com  Business Wire

Advertising school launches immersive technology program - UT The Daily Texan
Advertising school launches immersive technology program  UT The Daily Texan

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

What's Behind Facebook and Twitter's Different Stances On Political Advertising? - The National Interest Online
What's Behind Facebook and Twitter's Different Stances On Political Advertising?  The National Interest Online

PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth - Business Wire
PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth  Business Wire

Trump Outspends Top Four Democratic Contenders on Digital Advertising - MediaFile
Trump Outspends Top Four Democratic Contenders on Digital Advertising  MediaFile

General election: The Independent needs you to send us any political advertising you see on Facebook - The Independent
General election: The Independent needs you to send us any political advertising you see on Facebook  The Independent

2019 – 2020 Political Issue Advertising The Blessing and the Curse! - JD Supra
2019 – 2020 Political Issue Advertising The Blessing and the Curse!  JD Supra

Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. - The New York Times
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It.  The New York Times

5 Amazon advertising execs who could replace Seth Dallaire - Business Insider
5 Amazon advertising execs who could replace Seth Dallaire  Business Insider

Social media urged to suspend political advertising - BBC News
Social media urged to suspend political advertising  BBC News

Why assumption is the mother of all advertising stereotyping - The Drum
Why assumption is the mother of all advertising stereotyping  The Drum

Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers - Digiday
Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers  Digiday

ITV announces new addressable advertising platform Planet V - IBC365
ITV announces new addressable advertising platform Planet V  IBC365

ITV to launch new addressable advertising platform - Broadband TV News
ITV to launch new addressable advertising platform  Broadband TV News

Roku Doubles Down on Advertising Tech - Motley Fool
Roku Doubles Down on Advertising Tech  Motley Fool

Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising - AdAge.com
Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising  AdAge.com

Google Considers Changing Its Political Advertising Policy - Bloomberg
Google Considers Changing Its Political Advertising Policy  Bloomberg

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year - eMarketer
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year  eMarketer

Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington Post
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads  The Washington Post

10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding - Kotaku
10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding  Kotaku

Why Politicians Want Your Smart-TV Data - The Atlantic
Why Politicians Want Your Smart-TV Data  The Atlantic

The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead - Search Engine Journal
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead  Search Engine Journal

Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech - AdExchanger
Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech  AdExchanger

Why Twitter’s New Restrictions on Political Advertising Make No Sense - National Review
Why Twitter’s New Restrictions on Political Advertising Make No Sense  National Review

Response Indias Ram Ray left the world of advertising a better place - Business Standard
Response Indias Ram Ray left the world of advertising a better place  Business Standard

UK tax body's retrospective rethink of charity advertising tax exemption threatens media agencies - More About Advertising | Insights into Advertising
UK tax body's retrospective rethink of charity advertising tax exemption threatens media agencies  More About Advertising | Insights into Advertising

Lawsuit Against Facebook Uses Public Accommodation Law to Challenge Advertising - Forbes
Lawsuit Against Facebook Uses Public Accommodation Law to Challenge Advertising  Forbes

Tony Khan Reveals the Future of “Lights Out” Matches, Talks AEW Advertising - eWrestlingNews
Tony Khan Reveals the Future of “Lights Out” Matches, Talks AEW Advertising  eWrestlingNews

ANALYSIS: A weak advertising market has caught up with Nine - AdNews
ANALYSIS: A weak advertising market has caught up with Nine  AdNews

New TripAdvisor China Venture Eyes Digital Advertising Revenues - Skift
New TripAdvisor China Venture Eyes Digital Advertising Revenues  Skift

3 steps to help improve diversity in advertising (And why that's smart) - AdAge.com
3 steps to help improve diversity in advertising (And why that's smart)  AdAge.com

Advanced TV Advertising Is More "Advancing" Than Advanced - mediavillage.com
Advanced TV Advertising Is More "Advancing" Than Advanced  mediavillage.com

Advertising or art? Bristol restaurant asked to remove window signs - Turn to 10
Advertising or art? Bristol restaurant asked to remove window signs  Turn to 10

Travel Texas Partners with AdTheorent and Proof Advertising to "Turn Lookers into Bookers" for the Destination - Olean Times Herald
Travel Texas Partners with AdTheorent and Proof Advertising to "Turn Lookers into Bookers" for the Destination  Olean Times Herald

'We've been selling the wrong thing': Newsworks CEO Tracy De Groose on why digital advertising is broken - The Drum
'We've been selling the wrong thing': Newsworks CEO Tracy De Groose on why digital advertising is broken  The Drum

The Problem of Political Advertising on Social Media - The New Yorker
The Problem of Political Advertising on Social Media  The New Yorker

The Rundown: Advertisers mull how much digital advertising is too much - Digiday
The Rundown: Advertisers mull how much digital advertising is too much  Digiday

Here's why Facebook dominates in digital advertising - Fox Business
Here's why Facebook dominates in digital advertising  Fox Business

What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples - MarTech Advisor
What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples  MarTech Advisor

Examining blockchain: uses in advertising, media and beyond - Campaign Asia-Pacific
Examining blockchain: uses in advertising, media and beyond  Campaign Asia-Pacific

Advertisers flood World Series for D.C. opinion leaders - Axios
Advertisers flood World Series for D.C. opinion leaders  Axios

How to Invest in Digital Advertising - The Motley Fool
How to Invest in Digital Advertising  The Motley Fool

One bright spot in Amazon's ugly quarter — its advertising business is growing like crazy - CNBC
One bright spot in Amazon's ugly quarter — its advertising business is growing like crazy  CNBC

The Esports Ads launches esports advertising database - Esports Insider
The Esports Ads launches esports advertising database  Esports Insider

Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening - The Wall Street Journal
Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

WPP comparable sales rise as advertising backs 2019 guidance - MarketWatch
WPP comparable sales rise as advertising backs 2019 guidance  MarketWatch

eMarketer Podcast: The Advertisers Shifting Spend from Traditional Media to Digital - eMarketer
eMarketer Podcast: The Advertisers Shifting Spend from Traditional Media to Digital  eMarketer

Emotion: The Super Weapon Of Marketing And Advertising - Forbes
Emotion: The Super Weapon Of Marketing And Advertising  Forbes

Advertising guru Ram Ray passes away - The Hindu
Advertising guru Ram Ray passes away  The Hindu

Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump - The New York Times
Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump  The New York Times

Fox Partners With iSpot.tv To Improve Advertising Performance - Forbes
Fox Partners With iSpot.tv To Improve Advertising Performance  Forbes

Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’ - The Philadelphia Inquirer
Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’  The Philadelphia Inquirer

Amazon gaining on Google in search advertising market share - GeekWire
Amazon gaining on Google in search advertising market share  GeekWire

Art or advertising? Bristol board rules Chinese calligraphy will have to go - The Providence Journal
Art or advertising? Bristol board rules Chinese calligraphy will have to go  The Providence Journal

Iconic Murphy's mural in Cork is painted over after falling foul of alcohol advertising law - Irish Post
Iconic Murphy's mural in Cork is painted over after falling foul of alcohol advertising law  Irish Post

Reconciling Reach And Brand Safety In B2B Advertising - AdExchanger
Reconciling Reach And Brand Safety In B2B Advertising  AdExchanger

Amazon CFO Talks One-Day Shipping, Torrid Advertising Growth, and More - The Motley Fool
Amazon CFO Talks One-Day Shipping, Torrid Advertising Growth, and More  The Motley Fool

Juul agrees to stop advertising to youth in settlement with Oakland nonprofit - San Francisco Chronicle
Juul agrees to stop advertising to youth in settlement with Oakland nonprofit  San Francisco Chronicle

Advertisers emerge as buyers for ad tech - Digiday
Advertisers emerge as buyers for ad tech  Digiday

Asked about China, Twitter CFO says company focus is on markets where it is 'accessible' - CNBC
Asked about China, Twitter CFO says company focus is on markets where it is 'accessible'  CNBC

Arlington students pushing back against vaping use, advertising - Poughkeepsie Journal
Arlington students pushing back against vaping use, advertising  Poughkeepsie Journal

Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week - Forbes
Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week  Forbes

Torch Media opens advertising on Sydney's new light rail - mUmBRELLA*
Torch Media opens advertising on Sydney's new light rail  mUmBRELLA*

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