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The humble little postcard has been getting a lot of attention in
the marketing world. Along with this heightened interest comes
some very good questions, such as...
How Well Do Postcards Work?
Before we get into the "how well" part of this question, let's
look at how to measure the success of a postcard mailing.
APPROACH #1: Revenue Return Rate
If you use this approach, you decide that each dollar spent on
your campaign should bring back, say, $10. Or $100. The amount is
up to you.
APPROACH #2: Cost as a Percentage of Sales
With this approach, you benchmark the cost of your campaign as a
percentage of sales generated. In other words, if you think that
your campaign cost should be 5% of sales and your campaign cost
is $500, then your campaign should produce $10,000 in sales.
Your cards will work well if they meet or exceed the standards
you have set, whether it's Approach #1 or Approach #2.
Martha Retallick, "The Passionate Postcarder," hails from
Tucson, Arizona, USA. She is the author of Postcard Marketing
Secrets, a downloadable PDF manual will show you how to put
postcards to work for your business--profitably. Learn more about
it at:
http://www.PostcardMarketingSecrets.com
MORE RESOURCES updated Wed. April / 24 / 2024 |
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