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How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as... 

How Well Do Postcards Work?

Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing.

APPROACH #1: Revenue Return Rate

If you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you.

APPROACH #2: Cost as a Percentage of Sales

With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales.

Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:

http://www.PostcardMarketingSecrets.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. October / 23 / 2018

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Move Over, Television: What Type Of Advertising Tops All Others Combined? - Forbes

Forbes

Move Over, Television: What Type Of Advertising Tops All Others Combined?
Forbes
You can't go three minutes without checking your smartphone, and advertisers have taken notice. Over the next two years, mobile advertising will reach a new milestone unexpectedly quickly. It will account for 43 percent of all ad spending—and it will ...

and more »

Stop Burying Digital Advertising - Inside Higher Ed (blog)

Stop Burying Digital Advertising
Inside Higher Ed (blog)
There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...


SPECIAL ADVERTISING WRAP2019 Medicare issue inside - Tampa Bay Times

SPECIAL ADVERTISING WRAP2019 Medicare issue inside
Tampa Bay Times
Today's top headlines delivered to your inbox. Sign up for our other newsletters (View our Privacy Policy). Sign up for News At Noon. The latest headlines with your lunch. Sign up for our other newsletters (View our Privacy Policy). Weather Center.


Obamacare: Death By A Thousand Advertising Cuts - Forbes

Forbes

Obamacare: Death By A Thousand Advertising Cuts
Forbes
Obamacare is still the law of the land, but the Trump administration and Republicans in Congress are determined to undermine the law in the hope it will cease to function. One of the strategies is to cut advertising funding for ACA insurance plans. If ...
2018: The Health Care Election - Wesleyan Media Project - Wesleyan UniversityWesleyan Media Project - Wesleyan University
October 20, 2018 - TwitterTwitter

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This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores - Adweek

Adweek

This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
Adweek
“They feel ignored by advertising. And at the same time, they feel they are stronger, sexier, cooler and more who they want to be than they ever have before,” said Keating. Current work for Exuviance, an anti-aging skin product line, illustrates how ...


Apple Could Become a Multibillion-Dollar Ad Business. Here's How - Barron's

Barron's

Apple Could Become a Multibillion-Dollar Ad Business. Here's How
Barron's
Sacconaghi has a $200 price target on Apple stock, which is below Wall Street's current average of $239, according to FactSet. (The shares were up 1% to about $220 in Monday morning trading.) He listed four reasons he's bullish on advertising at Apple:.
SEC FORM 4 - SEC.govSEC.gov
SEC FORM 4 - SEC.govSEC.gov

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What a Decentralized Web Means for Digital Advertising - Adweek

Adweek

What a Decentralized Web Means for Digital Advertising
Adweek
Startups have been working on projects to decentralize the web for years—it was even a plot point in the last season of HBO's Silicon Valley—but tongues really began wagging when the father of the World Wide Web, computer scientist Tim Berners-Lee, ...


Apple Search Advertising: Their Next Multi-Billion Dollar Business? - WebProNews

WebProNews

Apple Search Advertising: Their Next Multi-Billion Dollar Business?
WebProNews
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...

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Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign - Hastings Tribune

Olean Times Herald

Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign
Hastings Tribune
NEW YORK--(BUSINESS WIRE)--Oct 22, 2018--The Marciano 2018 Holiday advertising campaign, creative directed by Chief Creative Director, Paul Marciano and photographed through the lens of Thomas Louvagny, is shot in the heart of Los Angeles.
Introducing the GUESS Holiday 2018 Advertising CampaignOlean Times Herald

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The facts behind some of the advertising in the MacArthur-Kim contest - Burlington County Times

Burlington County Times

The facts behind some of the advertising in the MacArthur-Kim contest
Burlington County Times
These days, every time you turn on a television, open your mailbox or log onto a computer, there's a decent chance you'll spot a political advertisement making claims about the candidates in the contentious 3rd Congressional District contest. Far-left ...

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