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Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.
1. The Headline
This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!
If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.
Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.
If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >>
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising
The technology allows iHeart to use consumer data to target listeners across 250 platforms and 2,000 devices while also adding attribution capabilities. According to iHeartMedia CEO Bob Pittman, Jelli lets advertisers create impression-based media buys.
iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio Advertising
iHeartMedia to acquire audio advertising trade platform Jelli
IHeartMedia acquires tech company Jelli to boost programmatic advertising
Father sues McDonald's over 'advertising' of Happy Meals
A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to children. Since its debut in 1979, the Happy Meal has been a staple of McDonald's menu and a ...
What you need to know in advertising today
What you need to know in advertising today. Tanya Dua. 5m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. AP Facebook founder Mark Zuckerberg told a meeting of top executives in June that he would become a more aggressive CEO because the ...
Delay, Deny and Deflect: How Facebook's Leaders Fought Through Crisis
With Facebook at 'War,' Zuckerberg Adopts More Aggressive Style
Sheryl Sandberg says she also didn't know about a Facebook smear campaign, as Mark Zuckerberg throws the firm's ...
Advertising has an ageism problem
Laura Bensman has worked in the advertising industry for more than three decades, but in all those years she has only attended one retirement party. There's a reason for that: In advertising, and at agencies in particular, it's rare employees ever ...
Kaiser Health News
Hospital Spending on Advertising Soars
Managed Care magazine
But what the industry spends on such advertising rose 41% between 2011 and 2015, according to data by Advertising Age and as reported by Kaiser Health News (KHN) this morning. Direct-to-consumer ads by drug companies must be approved by the FDA.
Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer Advertising
UPMC TV Commercial, 'Living Donor Liver Transplants' - iSpot.tv
Hospital for Special Surgery TV Commercial, 'How You Move Is Why We're Here' - iSpot.tv
National Hog Farmer
USMEF 'Mitsuboshi' pork ads take first in Japanese advertising awards
National Hog Farmer
A U.S. Meat Export Federation advertising campaign that promotes the high quality of U.S. pork in Japan has been recognized by the Japanese advertising industry. The “Mitsuboshi American Pork” series, featuring three newspaper ads touting the juiciness ...
Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands
This can give the impression that in-app advertising is intrusive and breaks a trusted contract, each app with its own digital Gandalf intimating that advertisers “shall not pass!” But if done well, the opposite can be true. In-app advertising has the ...
The State Of Advertising Has Never Been Worse
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...
Study analyzes the impact of targeted Facebook advertising on the 2016 elections
Nov. 19, 2018 – Republican Donald Trump's team spent 44 million dollars on Facebook, with 175,000 different adverts during the 2016 election campaign, compared to a spend of 28 million dollars by Democrat Hilary Clinton. In order to carry out these ...
A study analyzes the impact of targeted Facebook advertising on the elections
Why Zulu Alpha Kilo Added A Twist To Traditional Advertising
Zak Mroueh, Founder & CEO of Zulu Alpha Kilo, learned that saying no to spec work would open the door for a successful business. Forbes Video Playlists. Leadership · ForbesLife · Technology · SportsMoney. © 2018 Forbes Media LLC. All Rights Reserved.
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When Times Get Tough... or When to Really Advertise
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Make the Right Advertising Decisions
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Printing - How Do I Buy It?
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LED Score Boards
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Turn Your Ad Copy into a Goldmine!
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CD Business Cards- Why Use Them?
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Change, or Reinforce?
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change? If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes. Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.
Top 9 Reasons To Advertise
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Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.
The Man With The Grasshopper Mind
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome.
Using Flyers to Advertise Your Online Business
Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create.
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
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