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Advertising Costs Getting Too High?


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.

Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.

The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer.

Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too.

--- How It Works

Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost.

So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach.

--- Getting Started

So who would be qualified to enter into an ad co-op with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might approach hosting companies, graphic artists, copywriters or programmers. If your business is landscaping, you could invite yard maintenance companies to join you.

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined.

--- Making the Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as:

* a win-win situation

* reduced cost of advertising

* expanded reach of advertising

* larger, more prominent ads for a fraction of the cost

Also, be sure to ask about the advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

--- Finalizing the Deal

You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar amount due to you; and your partners have the assurance that - should you default on your end of the deal - they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertising bargain around today!

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. April / 22 / 2019

A love letter to digital advertising from a direct mail CEO - VentureBeat
A love letter to digital advertising from a direct mail CEO  VentureBeat

Digital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.


Stop Facebook’s targeted advertising by changing your account settings - Fox News
Stop Facebook’s targeted advertising by changing your account settings  Fox News

Let me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...


Here's how advertisers are getting tech companies to clean up their act or risk losing billions - CNBC
Here's how advertisers are getting tech companies to clean up their act or risk losing billions  CNBC

Advertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...


Walmart Wants to Take On Amazon in Digital Advertising - The Motley Fool
Walmart Wants to Take On Amazon in Digital Advertising  The Motley Fool

Two of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.


3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20 - The Motley Fool
3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20  The Motley Fool

If you want to know which groups are using cannabis products more, just follow the advertising money.


Man exposes himself in traffic while advertising for weapons class - NBC2 News
Man exposes himself in traffic while advertising for weapons class  NBC2 News

It happened Thursday evening at the intersection of College Parkway and Cleveland Avenue.


Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach - Gizmodo
Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach  Gizmodo

The Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...


INTRODUCING: The 10 people transforming advertising - Business Insider
INTRODUCING: The 10 people transforming advertising  Business Insider

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.


WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB - Adweek
WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB  Adweek

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and ...


Kim Komando: Stop Facebook’s targeted advertising by changing your account settings - Tulsa World
Kim Komando: Stop Facebook’s targeted advertising by changing your account settings  Tulsa World

Like many tech giants, Facebook actively collects information about you and uses this data for “targeted advertising.”


The California Consumer Privacy Act's Impact on the Digital Advertising Industry | Legaltech News - Law.com
The California Consumer Privacy Act's Impact on the Digital Advertising Industry | Legaltech News  Law.com

Complying with the law may be an especially thorny undertaking for data-driven marketing and advertising businesses as the CCPA encompasses much of the ...


Amazon Plans to Use Digital Media to Expand Its Advertising Business - The Motley Fool
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley Fool

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...


The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play - Business Insider
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...


Opinion: Navigating the stigmas, rules and taboos of cannabis advertising - AdAge.com
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.com

An unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...


George Zimmerman caught advertising on Tinder - then kicked off - TheGrio
George Zimmerman caught advertising on Tinder - then kicked off  TheGrio

In a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...


Pepsi Partners With Startrocket for Satellite Advertisements in the Sky - Eater
Pepsi Partners With Startrocket for Satellite Advertisements in the Sky  Eater

The soda company is partnering with Russian company Startrocket, which will launch a number of mini-satellites into space to project advertisements on a ...


Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency - Forbes
Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency  Forbes

Advertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...


Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry - Adweek
Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry  Adweek

PUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.


Why Amazon creates groups of advertising teams - Business Insider
Why Amazon creates groups of advertising teams  Business Insider

Advertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.


Advertising regulations harm social media influencers, followers, and marketers alike - The Hub at Johns Hopkins
Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns Hopkins

Social media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...


Podcasting is now a big business. Can it grow its advertising base? - Barron's
Podcasting is now a big business. Can it grow its advertising base?  Barron's

Podcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.


NBCUniversal, LA 2028 Set Long-Term Olympics Advertising Partnership - Variety
NBCUniversal, LA 2028 Set Long-Term Olympics Advertising Partnership  Variety

NBCUniversal and LA 2028 have set a far-reaching advertising partnership that allows for the coordinated sale of sponsor opportunities for four Olympic cycles ...


Olympics advertising will transform with new NBCUniversal, LA 2028 partnership - CNBC
Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBC

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...


Introducing Fashionista's Real-Time Advertising Private Marketplace - Fashionista
Introducing Fashionista's Real-Time Advertising Private Marketplace  Fashionista

The newest, easiest way to reach Fashionista's loyal audience.


A Watchful Eye on Facebook’s Advertising Practices - The New York Times
A Watchful Eye on Facebook’s Advertising Practices  The New York Times

Is the social media giant finally facing consequences for ads that discriminate?


Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands - Adweek
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  Adweek

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...


3 Companies Battling for This Massive Advertising Opportunity - The Motley Fool
3 Companies Battling for This Massive Advertising Opportunity  The Motley Fool

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...


Academic Minute: Native Advertising - Inside Higher Ed
Academic Minute: Native Advertising  Inside Higher Ed

Today on the Academic Minute, Michelle Amazeen, assistant professor in the department of mass communication, advertising and public relations at Boston ...


Walmart wants to build its advertising business - CNN
Walmart wants to build its advertising business  CNN

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...


A Soda Company’s Long Obsession With Outer Space - The Atlantic
A Soda Company’s Long Obsession With Outer Space  The Atlantic

A proposal for a space-based ad is only the latest iteration of Pepsi's fascination with the skies.


Antony Davies & James Harrigan: Pittsburgh gun ban just political advertising - Tribune-Review
Antony Davies & James Harrigan: Pittsburgh gun ban just political advertising  Tribune-Review

Most people know that politicians of all stripes are rarely sincere. Case in point: the Pittsburgh City Council's recent industrial-strength gun-control nonsense.


One of the world's largest advertisers is calling for tech companies to do better - NBC News
One of the world's largest advertisers is calling for tech companies to do better  NBC News

Just two days after government hearings on how hate speech proliferates on social media, one of the world's largest advertisers said it is reviewing how and ...


Detroit advertising icon Fred Yaffe dies at 86 - Detroit Free Press
Detroit advertising icon Fred Yaffe dies at 86  Detroit Free Press

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.


Disney In One Buy: How Disney Is Unifying Its Advertising Approach - AdExchanger
Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchanger

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...


Local Elections: Election and Advertisement Policies for All Candidates - TAPinto.net
Local Elections: Election and Advertisement Policies for All Candidates  TAPinto.net

HOLMDEL, NJ - Local news is more important than ever during the election season. Local news outlets play an important role in helping readers sift through ...


Retail Briefing: Walmart is bulking up its advertising business - Digiday
Retail Briefing: Walmart is bulking up its advertising business  Digiday

You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Walmart's next move in remaking its image in the ...


Woman Who Tried to Raffle Off Scottish Castle Rapped by Advertising Watchdog - Bloomberg
Woman Who Tried to Raffle Off Scottish Castle Rapped by Advertising Watchdog  Bloomberg

The owner of a Scottish castle has been rapped by the advertising watchdog over a raffle she launched to get rid of the property.


Four Tips For Advertising On Facebook Like A Pro - Forbes
Four Tips For Advertising On Facebook Like A Pro  Forbes

Digital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...


Bogus advertising hustle bites veterinarian - Albuquerque Journal
Bogus advertising hustle bites veterinarian  Albuquerque Journal

The Albuquerque-area veterinarian had a bedtime ritual of playing solitaire or on her iPhone before falling asleep. Annoying pop-ups are just part of the routine, ...


The Future of Restaurant Advertising Is Machine Learning - Modern Restaurant Management
The Future of Restaurant Advertising Is Machine Learning  Modern Restaurant Management

“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...


Laura Ingraham Lands a New Sponsor: Google Has Placed 20-Plus Ads This Month - TheWrap
Laura Ingraham Lands a New Sponsor: Google Has Placed 20-Plus Ads This Month  TheWrap

Google or YouTube has placed more than 20 ads on Fox News' "The Ingraham Angle" in April despite a sponsor boycott.


How Police Drummer Stewart Copeland Found a New Beat—in Advertising - Adweek
How Police Drummer Stewart Copeland Found a New Beat—in Advertising  Adweek

In 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...


For true transparency around political advertising, US tech companies must collaborate - TechCrunch
For true transparency around political advertising, US tech companies must collaborate  TechCrunch

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.


U.S. advertising groups create privacy bill coalition - Reuters
U.S. advertising groups create privacy bill coalition  Reuters

Four U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go ...


Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too - Entrepreneur
Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  Entrepreneur

One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...


How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky - Forbes
How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  Forbes

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...


Your Event's Comprehensive Social Media Advertising Calendar - hypebot.com
Your Event's Comprehensive Social Media Advertising Calendar  hypebot.com

Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...


Advertising A Game About Weed Is Hard - Kotaku
Advertising A Game About Weed Is Hard  Kotaku

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.


Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters - ChristianityToday.com
Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.com

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...


Amazon Is Starting to Threaten Google's Online Advertising Supremacy - Motley Fool
Amazon Is Starting to Threaten Google's Online Advertising Supremacy  Motley Fool

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...


NRA sues OKC advertising agency Ackerman McQueen - NewsOK.com
NRA sues OKC advertising agency Ackerman McQueen  NewsOK.com

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...


Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest - The Guardian
Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest  The Guardian

Carlsberg has updated its famous tagline to the more accurate: 'Probably not the best beer in the world'. Here are some other suggestions, with 100% increased ...


What Percent of Display Ad Spend Comes From Native Advertising? - eMarketer
What Percent of Display Ad Spend Comes From Native Advertising?  eMarketer

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...


A Digital Revolution Might Kickstart a Resurgence of TV Advertising - Adweek
A Digital Revolution Might Kickstart a Resurgence of TV Advertising  Adweek

Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.


Hormel advertising suit reveals what 'natural' meat really means - AdAge.com
Hormel advertising suit reveals what 'natural' meat really means  AdAge.com

Consumers want “natural” meat—and the biggest meat companies want to sell it to them. American shoppers are reaching for healthier, more environmentally ...


Advanced Advertising: Great Content Means Advertisers Have to Up Their Game - Broadcasting & Cable
Advanced Advertising: Great Content Means Advertisers Have to Up Their Game  Broadcasting & Cable

Just as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...


Facebook keeps advertisers addicted after a year of scandals - CNBC
Facebook keeps advertisers addicted after a year of scandals  CNBC

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.


Snapchat ramps up advertising and vows to be better at privacy than Facebook - CNN
Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNN

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...


Want To Target Millennial Males Via Advertising? Use Artificial Intelligence! - Forbes
Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!  Forbes

Millennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...


Unilever to pick 'trusted publishers' for digital advertising - Reuters
Unilever to pick 'trusted publishers' for digital advertising  Reuters

LONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...


5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies - Adweek
5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies  Adweek

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...


NRA Sues Its Longtime Advertising Firm, Revealing Major Internal Dispute - TPM
NRA Sues Its Longtime Advertising Firm, Revealing Major Internal Dispute  TPM

NRATV has allegedly told the National Rifle Association that it can take key financial information about the groups' relationship from its cold dead hands, ...


Mobile advertisement company Carvertise is expanding to the DC area - Technical.ly
Mobile advertisement company Carvertise is expanding to the DC area  Technical.ly

The Wilmington, Del.-based company pays everyday car drivers to ride around with advertisements and brand messages on their vehicles. It's active in 27 states ...


How Amazon Advertising More Than Doubled Its Revenue in a Year - Motley Fool
How Amazon Advertising More Than Doubled Its Revenue in a Year  Motley Fool

The money is flowing to where the eyes are, and a lot of us start a fair share of our searching at the e-commerce leader.


Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks - The New York Times
Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks  The New York Times

Two of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...


Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever - Forbes
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  Forbes

In 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...


$100,000 fines proposed for New York City's 'eyesore' advertising barges - Brooklyn Daily Eagle
$100,000 fines proposed for New York City's 'eyesore' advertising barges  Brooklyn Daily Eagle

A storm is brewing between politicians and Ballyhoo Media, the company responsible for operating New York City's 60-foot-wide advertising barge.


Facebook Further Automates Some Core Advertising, Business Tools 04/16/2019 - MediaPost Communications
Facebook Further Automates Some Core Advertising, Business Tools 04/16/2019  MediaPost Communications

Facebook on Tuesday announced a few changes to simplify the interfaces across Ads Manager and Business Manager. The changes will take fewer steps by ...


Global Outdoor Advertising Market Ouklook 2019-2026 : JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation - Global News Journal
Global Outdoor Advertising Market Ouklook 2019-2026 : JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation  Global News Journal

The global “Outdoor Advertising Market” report signifies an in-depth and thorough study of Outdoor Advertising market. It also provides the size of market by ...


Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests - The Intercept
Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests  The Intercept

For example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.


SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation - MarTech Series
SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation  MarTech Series

Spotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory. SpotX, the leading global video advertising and monetization platform, ...


Amplify.ai and AdLingo Bring Conversational AI to Display Advertising - MarTech Series
Amplify.ai and AdLingo Bring Conversational AI to Display Advertising  MarTech Series

Amplify.ai, the industry's first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built ...


Advertising is Changing -- Know How to Lean into the Change - Entrepreneur
Advertising is Changing -- Know How to Lean into the Change  Entrepreneur

Opportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.


Houston startup has created a less intrusive video advertising experience - InnovationMap
Houston startup has created a less intrusive video advertising experience  InnovationMap

Steven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...


29% of Small Businesses Spend Up to $2500 a Month in Advertising - Small Business Trends
29% of Small Businesses Spend Up to $2500 a Month in Advertising  Small Business Trends

This study reveals many small business advertising statistics such as the average spread as well as the biggest challenges faced.


Advertisers Can’t Afford to Have FOMO When it Comes to OTT - Broadcasting & Cable
Advertisers Can’t Afford to Have FOMO When it Comes to OTT  Broadcasting & Cable

Digital advertising doesn't need another acronym, but since this is a mash up of two that already exist, it doesn't really count, right? FOMOTT is the Fear of ...


How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries - Variety
How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries  Variety

Motown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.


CareDx Accuses Natera of False Advertising in Second Lawsuit - GenomeWeb
CareDx Accuses Natera of False Advertising in Second Lawsuit  GenomeWeb

This article has been updated to include a statement from Natera. NEW YORK (GenomeWeb) – CareDx has filed a second lawsuit against Natera today in the ...


The Case for Investing in AI for Advertising - Chief Marketer
The Case for Investing in AI for Advertising  Chief Marketer

AI is ultimately here to improve people's lives both at work and at home, yet many organizations are still timid about investing in the technology.


AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop - USA TODAY
AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop  USA TODAY

When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.


7 Types of Advertising (+Examples of How Brands Have Used Them) - G2 Crowd
7 Types of Advertising (+Examples of How Brands Have Used Them)  G2 Crowd

Time after time, businesses allocate large amounts of money towards their advertisement efforts. But with so many types of advertising, how does a business ...


La Liga retains ISG for virtual advertising - SportsPro Media
La Liga retains ISG for virtual advertising  SportsPro Media

Mediapro extends with UK marketing agency for Spanish soccer signage.


Legislators seek truth in political advertising rules - The CT Mirror
Legislators seek truth in political advertising rules  The CT Mirror

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...


Donald Trump’s ‘Game Of Thrones’ Meme Brought HBO $25.2 Million In Free Advertising - The Daily Caller
Donald Trump’s ‘Game Of Thrones’ Meme Brought HBO $25.2 Million In Free Advertising  The Daily Caller

It sounds like HBO might owe President Donald Trump a massive thank you. His "Game of Thrones" tweet earned the network $25.2 million in advertising.


Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity - The New York Times
Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity  The New York Times

Accenture is trying to add the kind of creative muscle not normally associated with giant consulting firms with its plans to buy Droga5, an independent ad agency.


False advertising lawsuits are on the rise: Marketer's Brief Podcast - AdAge.com
False advertising lawsuits are on the rise: Marketer's Brief Podcast  AdAge.com

Leading ad lawyer Linda Goldstein joins the Marketer's Brief podcast to discuss the rise of false advertising lawsuits.


Basic Attention Token (BAT) Price Performance Leading: The Digital Advertising Coin - Ethereum World News
Basic Attention Token (BAT) Price Performance Leading: The Digital Advertising Coin  Ethereum World News

While being very famous throughout the crypto-community despite lower in rank (25th by market capitalization) BAT is leading today against the US Dollar with ...


Digital Advertising's Unlikely Giant Killer: Amazon - Forbes
Digital Advertising's Unlikely Giant Killer: Amazon  Forbes

In 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...


Fursuit entrepreneur learns rocky lessons about advertising - Flayrah
Fursuit entrepreneur learns rocky lessons about advertising  Flayrah

Zweitesich, a fursuit "designer label", released their first line of partial fursuits to the general public on April 16th. The three available designs are currently being ...


The Trade Desk Forays into China with Advertising Platform - Zacks.com
The Trade Desk Forays into China with Advertising Platform  Zacks.com

The Trade Desk (TTD) paves way for global advertisers to target audiences in China, launches programmatic ad-buying platform in the country.


NRF Premier Sponsorships - NRF News
NRF Premier Sponsorships  NRF News

Designed to promote your brand in an elevated way to key retailers and industry leaders.


Tucker Carlson's Show Is Bleeding Advertising Money - GQ Magazine
Tucker Carlson's Show Is Bleeding Advertising Money  GQ Magazine

Last December, Tucker Carlson returned to one of his favorite kinds of segments on his Fox News show: railing against immigrants. As he's done many other ...


Opinion: Why the Droga5 acquisition is a good thing for advertising - AdAge.com
Opinion: Why the Droga5 acquisition is a good thing for advertising  AdAge.com

The Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.


Taking A Small Ax To The Advertising Agency Business Model - Forbes
Taking A Small Ax To The Advertising Agency Business Model  Forbes

The fracturing ad agency business has opened the way for new ways to generate high-volume, good-quality ideas and spots. Small Ax is one such company, ...


CityFibre loses ASA battle over 'fake fibre' advertising - The INQUIRER
CityFibre loses ASA battle over 'fake fibre' advertising  The INQUIRER

CITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...


John Grindrod: Watch for that advertising sleight of hand - LimaOhio.com
John Grindrod: Watch for that advertising sleight of hand  LimaOhio.com

Back in my days of hanging around elementary gyms when my kiddos were wearing the red and gold of the St. Charles Redwings during the CYO portion of ...


Google's Advertising Monopoly | Money Talking - WNYC
Google's Advertising Monopoly | Money Talking  WNYC

Advertising has become a big business for Big Tech—and it keeps getting bigger. Google now controls a whopping 91 percent of the search advertising market.


Why Fernando Machado is the most-loved CMO in advertising - Digiday
Why Fernando Machado is the most-loved CMO in advertising  Digiday

Fernando Machado, the global chief marketing officer of Burger King, had an idea. It was to create a limited edition of the company's Whopper burger, marketed ...


Why advertisers are excited about Snap's new gaming platform - CNBC
Why advertisers are excited about Snap's new gaming platform  CNBC

Snap made a slew of announcements, including a new ad-supported gaming platform, at its first partner summit Thursday as it casts a wider net for ad revenue.


Racer X Is Hiring | Marketing, Advertising & Sales Assistant - Racer X Online
Racer X Is Hiring | Marketing, Advertising & Sales Assistant  Racer X Online

Racer X Illustrated, the industry-leading motocross and supercross magazine based in Morgantown, West Virginia, is seeking a bright, self-motivated, organized ...


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