We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
The SKINNY on Newspapers
Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises.
Think about it, there are few times you have been driven to go to a store to buy a product you never heard of because you saw an ad in the paper. You had to have an earlier impression about the product for the newspaper ad to point you to the location to buy it.
There are 4 ways to use the newspaper for advertising.
1) Display advertising from one column wide by 2 inches high to a full two pages, display ads can be so numerous the news stories have to be cut so both can live on the page.
There is usually no protection. Competiting store ads can be next to each other (next time you see the paper look for tire store ads on the same page).
When designing your ad, remember it's all about them. Use a catchy headline and tell them what you will do for the. Forget about your picture or your "Number One in the District Award". Good advertising "feels their pain".
2) Classified advertising The effectiveness of classified ads varies by paper and by who wrote the ad and by what the ad is selling. Many classified sections have turned into giant car dealer pages and huge homes for sale sections complete with four color pictures.
The small, private, "gotta sell my Bow-Flex" ads can be lost in a giant classified section. Many shoppers and Nickle Savers have smaller, and cheaper, classified sections.
Some small business operators find success with a series of small classified ads. Small blurps tend to build "top of mind awareness". A cheap way to keep your name out there.
3) Tabs and special sections Tabs, the cash cow for newspapers, are manufactured events designed to sell ads. Progress Editon. Easter Shopping Special. Dollar Days. You name it, there is a tab every idea.
Typically a tab is the regular paper page turned sideways (landscape) and folded in half.
Tabs get ad-on advertising dollars from existing clients and offer one time only exposure to those who don't normally use the paper (i.e. the giant corporate ads in every Progress Edition). Most papers have so many tabs, they print an advertising calendar.
Understand them for what they are, vehicles to get extra bucks from you. If you want to be in one, rearrange your budget, don't ad to it.
4) Inserts and stuffers Some Sunday papers weight 4 to 5 pounds each, mostly for the weight of stuffers and inserts. Usually reserved for national advertisers and big box stores. They print them and deliver them to the paper and pay a per piece fee to have them stuffed and delivered. For smaller businesses they become cost prohibitive. Better to stick with display ads.
Sunday papers have the biggest circulation, and ad rates are more expensive. Regional and national papers can be expensive, too. Local papers and shoppers are less expensive, but nonetheless can be a major part of a small business ad budget.
Newspaper advertising is sold by the column inch. Different categories of ads and section placement determine the rate and rates vary throughout the paper. Rates also vary with advertisers, depending on how many column inches they have agreed to buy in a one year period. The more the cheaper.
Plan your advertising well in advance and stick to your budget. Sell to needs, not ego and newspaper can be your buddy.
For more about advertising, get my article "What Does your telephone say about you?" MailTo:TelephoneSay@BigIdeasGroup.com
©2005 BIG Mike McDaniel, All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Small Business Consultant, Professional Speaker and former Major Market TV News Anchor. http://BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:firstname.lastname@example.org
Ad clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.
The Interactive Advertising Bureau (IAB) reports that a total of $107.5 billion was spent by marketers in 2018 on digital advertising.
Potential Coverage B Insurance issues implicated by social media advertising. Insurance policy advertising injury or damage is defined as including a covered ...
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...
Internal Google emails allegedly show that engineers at the company knew credit was being generated for clients whose money was wasted on invalid clicks.
Digital ads—and control of the user data that makes them so profitable—are the heart of the consumer privacy debate. Earlier this week, the U.S. Senate ...
Google (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) ...
SINA (NASDAQ: SINA) announced mixed first-quarter 2019 results on Thursday morning. The Chinese internet media specialist continued to rely on its popular ...
Barren County Parks and Recreation is expected to start a program that will allow people to advertise for free in Jackie Browning Park in exchange for providing ...
With everything in upheaval in this state, the thought that a trusted Tulsa news source is taking as money to promote the exit of much-needed teachers into the ...
A Wisconsin judge has ordered Anheuser-Busch to stop suggesting in advertising that MillerCoors' light beers contain corn syrup.
The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million ...
Entertainment branding, marketing, and advertising agency SpotCo has partnered with analytics company Tanna Inc. to form a new *service* that will concentrate ...
The NRA is suing the advertising firm that it has worked with for decades–again. This time: for allegedly leaking NRA information to reporters. The complaint ...
Last November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...
LJS RETAIL ADVERTISING - Ad from 2019-05-26: Stories of Honor celebrates U.S. men and women who have served their cou...
At any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day.
Memorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor ...
UC San Diego researchers are calling on the federal government to regulate marijuana advertisements.
Instagram says it's adding the ability to upload horizontal videos to IGTV.
Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...
Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...
Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.
A coalition of hemp businesses are calling out two of the country's most popular social-media platforms for what they believe are unfair advertising policies.
Droga5's NYT work, W+K's 'Dream Crazy' and AMV BBDO's 'Viva La Vulva' join D&AD's top winners.
Although the Justice Department could try to block the proposed T-Mobile/Sprint merger (maybe), Federal Communications Commission Chairman Ajit Pai ...
Miller Advertising: SUMMARY CLASS NOTICE If you purchased O'Reilly 303 Tractor Hydraulic Fluid in Missouri between J...
As the 2020 election approaches, Facebook says that it has stopped paying employees commissions for the sale of political ads on the social media platform.
With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...
25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.
Tubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.
Nine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...
Digital ad revenue just keeps on growing. A new report says internet advertising revenues in the U.S. totaled $107.5 billion for full-year 2018 — the first time that ...
Citing the health risk to young people and vulnerable populations, the city announced the ban that could lead to a loss of $3 million in yearly advertising fees.
Opinion: And how to leave your expectations at the door.
Along with the help of viddedit.com, we'll talk about many benefits of corporate video production in advertising. After reading this article, you'll realize that you ...
Memorial Day Weekend kicks off the summer retail "holiday" season when consumers see ads flooded across newspapers and television for amazing deals for ...
This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...
Feminism is a fraud—don't be one of its victims, and don't let it destroy the lifestyle most women would like the option to pursue, now or in the future.
Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...
Marketers are trying to keep up with Amazon's private labels like targeting highly specific keywords.
A list of 36 journalists who allegedly benefited from advertising contracts with the administration of former Mexican President Enrique Peña Nieto, which was ...
You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...
If you want to annoy someone in their late 30s, joke that all they care about are avocado toast points or beard grooming or running off to Coachella when a ...
U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $107.5 billion marketers ...
MillerCoors sued its rival, saying Anheuser-Busch had spent as much as $30 million on a "false and misleading" corn syrup campaign.
The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...
“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...
With a heavy if not exclusive focus on video offerings at the 2019 IAB NewFronts for advertisers, what I found most intriguing was how differently-situated ...
Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.
How our fixation on data is killing creativity on Earth.
A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that ...
Google gave $150000 in free ads to an anti-abortion group advertising crisis pregnancy centers that don't offer abortions. Google will now make organizations ...
The Advertising Club of western Massachusetts recognized the animators, designers, and creators behind some of the area's best advertising.
Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.
The company is planning to track everything you watch and everywhere you go in order to sell more expensive ads.
The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.
Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...
Richland County commissioners will ask the prosecutor's office for legal opinions about publishing legal notices and other advertisements in online local news ...
New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...
Supply path optimization help ad buyers handle resellers, duplicate auctions and more.
Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.
Twitch · Database-Link-e1521645463907. has announced a partnership with The Hershey Company that will see more exposure on the streaming platform for ...
Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.
The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...
Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...
The firm said growth in advertising sales slowed to 15 percent from a year earlier.
The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.
Welcome to Glossy's Beauty and Wellness Briefing. This exclusive and inside look at the beauty and wellness industries is meant to dig into the topics that really ...
It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.
At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.
If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.
Consumers race to digital video for fewer ads, but they might find tailored pitches instead.
No more marijuana ads on Facebook? Facebook in its weekly policy meeting have affirmed previous decision to block contents that attempts to sell and ...
J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …
More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...
Legendary funnyman Tim Conway, whose gift for physical comedy—and his ability to make his fellow castmates on the “Carol Burnett Show” break character ...
New Delhi, India, May 26, 2019 --(PR.com)-- Niswey, an inbound and account based marketing services agency based in New Delhi, has been named as one of ...
Check out these 13 ad agencies in Chicago to learn more about the local advertising scene.
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...
Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...
Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
Connected TVs are becoming a much bigger part of how consumers watch *content*. But measuring viewership on these devices continues to be a challenge.
In this week's Good Life, Coca-Cola's 1985 marketing blunder is pure marketing gold today.
Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...
The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...
Nancy Carlson has joined the marketing and advertising agency as office manager.
'Only go into advertising if you love communication.'
Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.
Driving down a busy street in South Sacramento, signs advertising cannabis deliveries can be seen every few blocks. On one there is a picture of a pineapple, ...
Last March 2019, Facebook launched the Facebook Ad Library, a database of Facebook ads that can be accessed on the web. It contains information about ...
IN a series of tweets from the Office of the Defensor Del Pueblo, acting Ombudsman Francisco Fernández Marugán has called for a review on the legality.
FIFA 19 players who own the game on Nintendo Switch have expressed their upset at developer and publisher, EA, after an advertised game feature didn't ...
TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.
Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.
Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...
Arizona State University Foundation Professors Kim Fridkin and Patrick Kenney's new book “Taking Aim at Attack Advertising: Understanding the Impact of ...
The American Gaming Association released a code of conduct that informs Pennsylvania sportsbooks and others across the US how to responsibly advertise.
Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...
ADVERTISING RELATED ARTICLES:
Indoor LED Displays
To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value.
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three keys to get you started.1.
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business. Here is the original ad:======================================== A BETTER PIANO. A well tuned and adjusted piano is a beautiful instrument.
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must beplanned, analyzed and tested.
The Man With The Grasshopper Mind
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome.
3 Simple Steps to Getting Thousands in Free Advertising
Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.
Where's Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.
Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web.
Ten Secrets for Getting FREE Advertising
The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it's truly mind-boggling! Here are ten proven methods.
LED Score Boards
LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light.
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you.
Send them to the White Pages
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.
Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy
Response rates to Yellow Page advertising are declining. There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year.
Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card.
Lamination of Signs
I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.
Don't Be a Secret Agent
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business.
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market