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How To Create A Better Brochure


Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.

And it may give you an advantage over competitors who don't use brochures.

Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers.

This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you're printing only a few hundred brochures, this is the way to go.

If you're printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly.

But print production, especially involving color, is a complex subject and ignorance can be costly.

"The most important thing a business person should do is ask a lot of questions," says Phil Lewis of Vancouver's Generation Printing.

"Many small businesses try to design their own brochures without consulting with a printer or graphic designer. They don't understand that what you see on your computer screen isn't necessarily what's going to be printed. Inevitably, we end up having to fix many of the customer's mistakes and charging for it. If they had consulted us before they started designing, we could've saved them time and money."

With thirty years experience as a prepress production specialist and sales rep, Lewis has these suggestions when creating a brochure:

Hire a graphic designer. It'll cost you more up front, but it'll give your brochure a more professional look and that gives your customers' confidence. Shop around. Contact at least three designers and ask to see samples of their work. Get quotes and compare. >Know your market. Would a glossy, color brochure make that much difference to your target market? If you're selling financial services to wealthy investors, then appearance counts. But for most small businesses, it's not worth the extra cost.

If you can't afford to hire a designer and are creating the brochure yourself, ask questions before you prepare a computer file for printing. Does the printer want the source file or a portable document file (pdf)? Do you need to include fonts and linked graphics? If you're going to create a pdf, be clear what options the printer wants you to select before creating it.

BROCHURE FORMAT Brochures come in a variety of sizes. Probably the most common format is called a slim jim. It's either a letter or legal sized sheet that's folded two or three times vertically. It's a popular format for small businesses because it can fit a display rack or be mailed in a standard number-10 business envelope.

MORE TIPS ON REDUCING YOUR PRINTING COSTS


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. January / 28 / 2020

‘Trust Me’ Advertising Does Not Build Trust. Create A Trust Agenda. - Forbes
‘Trust Me’ Advertising Does Not Build Trust. Create A Trust Agenda.  Forbes

3 Reasons Netflix Isn't Interested in Advertising - The Motley Fool
3 Reasons Netflix Isn't Interested in Advertising  The Motley Fool

Global Outdoor Advertising Market 2019-2023|Growing Penetration of LED Mobile Billboards to Boost Growth | Technavio - Yahoo Finance
Global Outdoor Advertising Market 2019-2023|Growing Penetration of LED Mobile Billboards to Boost Growth | Technavio  Yahoo Finance

Advertisers Keep Fumbling The Ball By Playing The Short Game - Forbes
Advertisers Keep Fumbling The Ball By Playing The Short Game  Forbes

Portland Advertising Agency Reintroduces Itself As Rain - Yahoo Finance
Portland Advertising Agency Reintroduces Itself As Rain  Yahoo Finance

11 Amazon Advertising Mistakes to Avoid in 2020 - Search Engine Journal
11 Amazon Advertising Mistakes to Avoid in 2020  Search Engine Journal

Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat - ExchangeWire
Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat  ExchangeWire

Concerns raised over bill to change legal advertising requirements | News, Sports, Jobs - The Inter-Mountain
Concerns raised over bill to change legal advertising requirements | News, Sports, Jobs  The Inter-Mountain

Marines wanted for service's new advertising campaign - Marine Corps - Stars and Stripes
Marines wanted for service's new advertising campaign - Marine Corps  Stars and Stripes

Rideshare advertising bills head to committee this week - Florida Politics
Rideshare advertising bills head to committee this week  Florida Politics

What You Should Know About Super Bowl LIV Advertising And Broadcast - Forbes
What You Should Know About Super Bowl LIV Advertising And Broadcast  Forbes

How predictive advertising is changing the future of digital marketing - ClickZ
How predictive advertising is changing the future of digital marketing  ClickZ

Network news, advertising key sources of information for Iowa caucusgoers - The Gazette
Network news, advertising key sources of information for Iowa caucusgoers  The Gazette

Super Bowl advertisers postpone marketing in wake of Kobe Bryant's death - AdAge.com
Super Bowl advertisers postpone marketing in wake of Kobe Bryant's death  AdAge.com

WV House lawmakers debate legal advertising bill - WV News
WV House lawmakers debate legal advertising bill  WV News

State Journal's Latek recognized for advertising excellence | Business - State-Journal.com
State Journal's Latek recognized for advertising excellence | Business  State-Journal.com

US ramps up probe into Google's online advertising monopoly - Techradar
US ramps up probe into Google's online advertising monopoly  Techradar

Digital advertising could be coming to an Uber near you - Florida Politics
Digital advertising could be coming to an Uber near you  Florida Politics

Planters Super Bowl advertising is still a go after Kobe Bryant's death - Chicago Business Journal
Planters Super Bowl advertising is still a go after Kobe Bryant's death  Chicago Business Journal

Advertising company remembers Kobe Bryant through billboards across the country - WKBN.com
Advertising company remembers Kobe Bryant through billboards across the country  WKBN.com

Vintage advertising sold products and services | History - Effingham Daily News
Vintage advertising sold products and services | History  Effingham Daily News

Whitewater Advertising Association teaches students creativity - Royal Purple News
Whitewater Advertising Association teaches students creativity  Royal Purple News

As Addressable TV Advertising Grows, The Industry Must Address Overwrite Measurement - AdExchanger
As Addressable TV Advertising Grows, The Industry Must Address Overwrite Measurement  AdExchanger

New Era Of Interactive Video Will Create More Advertising Opportunities For Brands - Forbes
New Era Of Interactive Video Will Create More Advertising Opportunities For Brands  Forbes

RAMMSTEIN Advertising Coming Tour With Blimps - Metal Injection.net
RAMMSTEIN Advertising Coming Tour With Blimps  Metal Injection.net

Global AI in Out-Of-Home (OOH) Advertising Market was Valued at US$ 1,808.3 Mn in 2018 and is Expected to Grow at a CAGR of 11.22% Over the Forecast Period, Owing to the Increase in AI Based Personalized Ad Content, says Absolute Markets Insights - PRNewswire
Global AI in Out-Of-Home (OOH) Advertising Market was Valued at US$ 1,808.3 Mn in 2018 and is Expected to Grow at a CAGR of 11.22% Over the Forecast Period, Owing to the Increase in AI Based Personalized Ad Content, says Absolute Markets Insights  PRNewswire

An Hour of Advertising with… Jonathan Burley - The Drum
An Hour of Advertising with… Jonathan Burley  The Drum

Five groups seek Magnolia Advertising and Promotion money - Magnoliareporter
Five groups seek Magnolia Advertising and Promotion money  Magnoliareporter

Census Bureau advertising campaign creates awareness for 2020 - Carlsbad Current Argus
Census Bureau advertising campaign creates awareness for 2020  Carlsbad Current Argus

National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported - Yahoo Finance
National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported  Yahoo Finance

Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader - Inc.
Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader  Inc.

Given The Cost, Does Super Bowl Advertising Make Sense? - Forbes
Given The Cost, Does Super Bowl Advertising Make Sense?  Forbes

SPONSORED ADVERTISING BY ADVENTHEALTH: House Calls: Cervical Cancer, Cervical Health Awareness Month - FOX 35 Orlando
SPONSORED ADVERTISING BY ADVENTHEALTH: House Calls: Cervical Cancer, Cervical Health Awareness Month  FOX 35 Orlando

How global advertisers are pushing for a new approach to brand safety - Digiday
How global advertisers are pushing for a new approach to brand safety  Digiday

Why VIZIO Is Getting Into The Advertising Business - Forbes
Why VIZIO Is Getting Into The Advertising Business  Forbes

Las Vegas Postpones Activity Related To Launch Of New Advertising Campaign In Wake Of Death Of Kobe Bryant, His Daughter Gianna And Others In Helicopter Crash - Yahoo Finance
Las Vegas Postpones Activity Related To Launch Of New Advertising Campaign In Wake Of Death Of Kobe Bryant, His Daughter Gianna And Others In Helicopter Crash  Yahoo Finance

Put government on notice about advertising rules - Opinion - Wilkes-Barre Citizens Voice
Put government on notice about advertising rules - Opinion  Wilkes-Barre Citizens Voice

Richard Edelman, Annie Leibovitz among 2020 Advertising Hall of Fame inductees - AdAge.com
Richard Edelman, Annie Leibovitz among 2020 Advertising Hall of Fame inductees  AdAge.com

Alcohol Trends and Super Bowl Political Advertising - Harvard Business Review
Alcohol Trends and Super Bowl Political Advertising  Harvard Business Review

Local advertising ideas for small business - Augusta Free Press
Local advertising ideas for small business  Augusta Free Press

Advertising industry joins climate fight with launch of twin working groups - www.businessgreen.com
Advertising industry joins climate fight with launch of twin working groups  www.businessgreen.com

Microsoft Advertising Ads Label In Bing Search Blend With Organic Also - Search Engine Roundtable
Microsoft Advertising Ads Label In Bing Search Blend With Organic Also  Search Engine Roundtable

Soapbox: The death of cookies will bring new life to advertising - MarTech Today
Soapbox: The death of cookies will bring new life to advertising  MarTech Today

Irek Zinnurov on sports advertising, tax deductions from training and other initiatives - Realnoe vremya
Irek Zinnurov on sports advertising, tax deductions from training and other initiatives  Realnoe vremya

Fox Adds Commercial Time For SB LIV To Allow For More Advertisers - SportsBusiness Daily
Fox Adds Commercial Time For SB LIV To Allow For More Advertisers  SportsBusiness Daily

Advertisers see early promise in TikTok’s self-serve ad platform - Digiday
Advertisers see early promise in TikTok’s self-serve ad platform  Digiday

How YouTube shields advertisers (not viewers) from harmful videos - Quartz
How YouTube shields advertisers (not viewers) from harmful videos  Quartz

Twitter messed up its advertising system after it tries to troubleshoot the Nazi-ad targeting problem - Digital Information World
Twitter messed up its advertising system after it tries to troubleshoot the Nazi-ad targeting problem  Digital Information World

UPMC Accused Of Giving Private Patient Info To Advertisers - Law360
UPMC Accused Of Giving Private Patient Info To Advertisers  Law360

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

Super Bowl advertisers embrace diversity ... cautiously - AdAge.com
Super Bowl advertisers embrace diversity ... cautiously  AdAge.com

Application made to ASA in attempt to regulate influencers and advertising against selling perfectionism - The Drum
Application made to ASA in attempt to regulate influencers and advertising against selling perfectionism  The Drum

Advertisers sit tight as the Grammys strikes a sour note - AdAge.com
Advertisers sit tight as the Grammys strikes a sour note  AdAge.com

City of Newport working to approve an advertising and promotion commission - KAIT
City of Newport working to approve an advertising and promotion commission  KAIT

Advertising Tech Audiovisual Media, Brand Marketing Portada New Survey - AiThority
Advertising Tech Audiovisual Media, Brand Marketing Portada New Survey  AiThority

LSU's championship run earned $200 million in free advertising for the university - WBRZ
LSU's championship run earned $200 million in free advertising for the university  WBRZ

Student Spotlight: Digital advertising junior Grace Owen, uses her art to give viewers a fresh new perspective on life - The Reveille, LSU's student newspaper
Student Spotlight: Digital advertising junior Grace Owen, uses her art to give viewers a fresh new perspective on life  The Reveille, LSU's student newspaper

Bernie Sanders, Joe Rogan, Human Rights Campaign, and Truth in Advertising - CounterPunch
Bernie Sanders, Joe Rogan, Human Rights Campaign, and Truth in Advertising  CounterPunch

The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach - Digiday
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach  Digiday

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer
Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

Music In Advertising: Heart Or Head – Emotion Or Budget? - Mondaq News Alerts
Music In Advertising: Heart Or Head – Emotion Or Budget?  Mondaq News Alerts

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions - MarTech Series
The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions  MarTech Series

11 key Walmart executives who are leading its advertising business - Business Insider Nordic
11 key Walmart executives who are leading its advertising business  Business Insider Nordic

Jeff Bezos iPhone Hack: Good Advertising for Cryptocurrency Hardware Wallets - CryptoPotato
Jeff Bezos iPhone Hack: Good Advertising for Cryptocurrency Hardware Wallets  CryptoPotato

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy - Digiday
With an influencer advisory board, Clorox is changing up its YouTube advertising strategy  Digiday

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

Sign spinning isn’t just about advertising, it’s a sport too - WBTV
Sign spinning isn’t just about advertising, it’s a sport too  WBTV

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia - Yahoo Finance
Gojek and The Trade Desk Launch Advertising Partnership in Indonesia  Yahoo Finance

Massage Envy ramps up advertising for fast facials - Glossy
Massage Envy ramps up advertising for fast facials  Glossy

SPONSORED ADVERTISING by Philippines Department of Tourism - FOX 11 Los Angeles
SPONSORED ADVERTISING by Philippines Department of Tourism  FOX 11 Los Angeles

LSU's Playoff run results in $200 million advertising exposure - 247Sports
LSU's Playoff run results in $200 million advertising exposure  247Sports

Protecting User-Centric Advertising For The Sake Of Publishers, Advertisers And Customers - Forbes
Protecting User-Centric Advertising For The Sake Of Publishers, Advertisers And Customers  Forbes

Netflix Needs Advertising Plus Subscriptions, Investor Says - Barron's
Netflix Needs Advertising Plus Subscriptions, Investor Says  Barron's

How Advertising Technology Will Cement Streaming's Dominance Over Cable - Motley Fool
How Advertising Technology Will Cement Streaming's Dominance Over Cable  Motley Fool

The CEO of Netflix reaffirms zero interest in advertising: 'No easy money' - Industry Global News 24
The CEO of Netflix reaffirms zero interest in advertising: 'No easy money'  Industry Global News 24

AAF Memphis recognizes Ehrlich's advertising career - The Daily Memphian
AAF Memphis recognizes Ehrlich's advertising career  The Daily Memphian

NC animal shelter advertising 'World's Worst Cat' for adoption - WSAZ-TV
NC animal shelter advertising 'World's Worst Cat' for adoption  WSAZ-TV

Amazon's Expanding Its Video-Advertising Business - The Motley Fool
Amazon's Expanding Its Video-Advertising Business  The Motley Fool

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

US State Maryland Considering Digital Advertising Tax - Tax-news.com
US State Maryland Considering Digital Advertising Tax  Tax-news.com

Microsoft Advertising launches sweepstakes for advertisers - Search Engine Land
Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

TWRA warns of scam website advertising TN fishing license - WKRN News 2
TWRA warns of scam website advertising TN fishing license  WKRN News 2

KNOREX - Providing Precision Performance Marketing Solutions to Advertisers and Agencies - NewsWatch
KNOREX - Providing Precision Performance Marketing Solutions to Advertisers and Agencies  NewsWatch

Direct-response advertisers report some early success with Snapchat’s dynamic ads - Digiday
Direct-response advertisers report some early success with Snapchat’s dynamic ads  Digiday

Man Hospitalized After Being Struck With Cell Phone Advertisement - Garden City, NY Patch
Man Hospitalized After Being Struck With Cell Phone Advertisement  Garden City, NY Patch

When is Shake Shack coming to Valley Fair? - The Mercury News
When is Shake Shack coming to Valley Fair?  The Mercury News

'Legend.' How Kobe Bryant is being memorialized on Sioux Falls billboards - Argus Leader
'Legend.' How Kobe Bryant is being memorialized on Sioux Falls billboards  Argus Leader

B2B Paid Advertising in 2020 with Greg Finn [PODCAST] - Search Engine Journal
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]  Search Engine Journal

Advertising industry steering clear of political fray - Greater Baton Rouge Business Report
Advertising industry steering clear of political fray  Greater Baton Rouge Business Report

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

Alberta man hoping billboards and advertising will find him a kidney donor - CityNews Calgary
Alberta man hoping billboards and advertising will find him a kidney donor  CityNews Calgary

Online Platform Advertising Employment in Tourism and Hospitality Launched - Total Croatia News
Online Platform Advertising Employment in Tourism and Hospitality Launched  Total Croatia News

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers - NPR
Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

Microsoft Advertising to deprecate average position after all - Search Engine Land
Microsoft Advertising to deprecate average position after all  Search Engine Land

Xandr Introduces Pause Ads, Enhances Customer Experience for TV Advertising - MarTech Advisor
Xandr Introduces Pause Ads, Enhances Customer Experience for TV Advertising  MarTech Advisor

Merkle launches digital advertising solution for retailers to monetize their customer data - Marketing Land
Merkle launches digital advertising solution for retailers to monetize their customer data  Marketing Land

Why is brand advertisers are failing to keep up with the dynamic world - Industry Global News 24
Why is brand advertisers are failing to keep up with the dynamic world  Industry Global News 24

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