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Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader's mind and walk right in.

Think about your ad copy for a moment. Does it inspire and thrust you into a blind rush to action? If not, take a giant step into increased profits today by enhancing your ad copy with the following tips.

CALL TO ACTION

To some, this might seem like an obvious step in crafting great ad copy. However, it is left out time and time again. Readers need to be told what you want them to do. Consider the following two examples:

Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!

Ad Two: Take our new diet pill today and lose up to 50 pounds safely-guaranteed!

You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.

WEAK PURSUASION

Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let's take a peak at a couple examples:

Ad Copy One:

Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!

Ad Copy Two:

Our new patented technology will assist you in promoting your website to its fullest potential. You'll wonder how you ever managed without it. Order your copy of XYZ right now!

Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed "today" with "right now" to strengthen the added line. Let us look at some other persuading calls to the reader.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don't just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is good.

Replacements Include:

Our product is top-of-the-line.

Phrase: Saves Money, Value Priced, etc.

Example: Our product is cheap.

Replacements Include:

Our product pays for itself.

Word: Money Making

Example: Our product will make you money.

Replacements Include:

With our product you will make money the easy way.

With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find the holes. Every word written down or spoken to a potential customer must make a statement. Competition on the business gridiron is brutal and you simply can not afford to drop the ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

©2005 Jason Andrew Martin LLC

Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law.

His official blog can be viewed at: Jason A. Martin


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 19 / 2019

NZ advertisers move to pull ads from social media - newsie.co.nz
  1. NZ advertisers move to pull ads from social media  newsie.co.nz
  2. New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News
  3. Why Advertisers Share Responsibility For The New Zealand Killings  Forbes
  4. Global support wanted as Kiwi businesses pull advertising from Facebook after Christchurch terror attack  Newshub
  5. Firms In New Zealand To Pull Advertisements From Facebook, Google  NDTV News
  6. View full coverage on Google News

Addressable TV Is Creating New Advertising Capabilities....And They Are Not Going Away - Forbes
Addressable TV Is Creating New Advertising Capabilities....And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


A Few Pioneering Women Every Advertising Industry Pro Should Know - Forbes
A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

How well do you know the names of women who pursued careers in advertising and media despite the odds stacked against them and the norms of their time?


NBCUniversal, Sky Combine Advanced Advertising Services - Hollywood Reporter
NBCUniversal, Sky Combine Advanced Advertising Services  Hollywood Reporter

Comcast's entertainment arm NBCUniversal and its European pay TV business Sky are bringing together their advanced advertising services to offer marketers ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


Trading Nation: Facebook's targeted advertising business - CNBC
Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


Kazerman Tapped for Advanced Advertising Post at Discovery - Broadcasting & Cable
Kazerman Tapped for Advanced Advertising Post at Discovery  Broadcasting & Cable

Keith Kazerman has been promoted to executive VP, digital sales, advanced advertising and research.


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


US the big buyer as the UK's ad industry hits $9 billion in overseas sales - CNBC
US the big buyer as the UK's ad industry hits $9 billion in overseas sales  CNBC

The U.K. advertising industry exported £6.9 billion ($9.1 billion) worth of services in 2017 and the U.S. is its largest buyer, according to a report published ...


NCC Media Expands into Online Digital Ad Sales - Multichannel News
NCC Media Expands into Online Digital Ad Sales  Multichannel News

NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast, Charter Communications and Cox Communications, has ...


Advertising Week Europe briefing: Influencer marketing under pressure to show results - Digiday
Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Industry execs at Ad Week are predicting that 2019 will mark a turning point for influencer marketing.


Has the Native Advertising Market Matured? - eMarketer
Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


Teikametrics adds hourly bidding optimization for Amazon advertising - Marketing Land
Teikametrics adds hourly bidding optimization for Amazon advertising  Marketing Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


A Plan to Kill Tobacco Advertising Worldwide - 24/7 Wall St.
A Plan to Kill Tobacco Advertising Worldwide  24/7 Wall St.

The ability to market tobacco has been challenged by one of the world's largest health organizations. If the plan works, billions of dollars in tobacco ads could ...


That's So Houston!: Billboard advertising brunch that's blocked by clouds - KHOU.com
That's So Houston!: Billboard advertising brunch that's blocked by clouds  KHOU.com

It's a classic case of "who dunnit?" – a billboard advertising brunch that's blocked by clouds. Chinedu Ogu tries to crack this case in this week's “That's So ...


Stop Requested: CHT may be putting an end to controversial bus advertisements - The Daily Tar Heel
Stop Requested: CHT may be putting an end to controversial bus advertisements  The Daily Tar Heel

I think if we're not going be managing the *content*, then I think we want to make sure that we're not putting on things that could be offensive or derisive to different ...


Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


DeSoto School Board advertising for new NDHS athletic director, coach - KTBS
DeSoto School Board advertising for new NDHS athletic director, coach  KTBS

The DeSoto Parish School Board is accepting applications for athletic director and head football coach at North DeSoto High School.


Facebook announces changes to political advertising to meet new federal rules - PrinceGeorgeMatters.com
Facebook announces changes to political advertising to meet new federal rules  PrinceGeorgeMatters.com

OTTAWA — Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including ...


SEC promises revised advertising rule soon - InvestmentNews
SEC promises revised advertising rule soon  InvestmentNews

Investment Management director Dalia Blass says current rule disconnected from way world works.


Why Brands Are Flocking To Amazon Advertising - Forbes
Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


TV networks partner to standardize addressable advertising | Media - AdAge.com
TV networks partner to standardize addressable advertising | Media  AdAge.com

The goal of "Project OAR," which stands for Open Addressable Ready, is to create a standard for delivering ads to individual households on smart TVs.


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. - Forbes
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


Digital out-of-home advertising is fracturing into many channels - MarTech Today
Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


The show goes on for in-cinema advertising: Brands use power of big screen - Business Standard
The show goes on for in-cinema advertising: Brands use power of big screen  Business Standard

The siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...


The future of native advertising is mobile - The Drum
The future of native advertising is mobile  The Drum

Native advertising's ability to blend in with an end-user's *content* experience has made it extremely popular with brands. In fact, it's so popular that native made ...


GNB Voc-Tech athletics to handle its own advertising - SouthCoastToday.com
GNB Voc-Tech athletics to handle its own advertising  SouthCoastToday.com

NEW BEDFORD — The Athletics Department will handle all its own advertising initiatives, a first at Greater New Bedford Regional Vocational Technical School.


4 Strategies for Effectively Advertising on Google, Facebook, and Amazon - Total Retail
4 Strategies for Effectively Advertising on Google, Facebook, and Amazon  Total Retail

There's now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


MedShadow Foundation Advertising Guidelines - MedShadow
MedShadow Foundation Advertising Guidelines  MedShadow

MedShadow is a nonprofit 501(c)(3) organization that does not accept advertising or support from pharmaceutical companies or medical device manufacturers.


WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport - World Health Organization
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health Organization

WHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...


TV Networks Form New Consortium to Advance Targeted Advertising - The Wall Street Journal
TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


Blockchain for the Advertising Industry - Law.com
Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ - Search Engine Land
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Latest Pure Michigan advertising charge puts UP on display - Crain's Detroit Business
Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit Business

A TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...


How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not - HuffPost
How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not  HuffPost

For years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list. - Business Insider
At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.  Business Insider

Tucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade - HuffPost
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


Advertisers dump YouTube over questionable content featuring children - NBC News
Advertisers dump YouTube over questionable content featuring children  NBC News

AT&T, Nestlé and Epic Game have withdrawn ads from YouTube after a viral video claimed it had hosted videos featuring young children that included ...


Can the 'New' Facebook Hold On to Advertising Dominance? - Bloomberg
Can the 'New' Facebook Hold On to Advertising Dominance?  Bloomberg

Brian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...


‘Political advertising is toxic category that we avoid’ - BusinessLine
‘Political advertising is toxic category that we avoid’  BusinessLine

Looking along the lines of freemium model for revenue generation: BBC Global News CEO.


Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More - Adweek
Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More  Adweek

“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant - Splinter
Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


The Lion's Share Fund partners with JCDecaux, the number one outdoor advertising company worldwide - UNDP
The Lion's Share Fund partners with JCDecaux, the number one outdoor advertising company worldwide  UNDP

JCDecaux, the number one outdoor advertising company worldwide, is to join The Lion's Share Fund, a unique initiative raising much-needed funds to support ...


The push and pull of travel advertising - PhocusWire
The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet - News@Northeastern
This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Sons rent billboard advertising dad’s birthday and phone number: report - Fox News
Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


Modi government advertising blitz dries up as Indian poll rules kick in - Reuters
Modi government advertising blitz dries up as Indian poll rules kick in  Reuters

NEW DELHI (Reuters) - An advertising blitz by Indian Prime Minister Narendra Modi's administration, which saw more than 150 newspaper ads in the past 10 ...


Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio: - Folio Magazine
Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio:  Folio Magazine

Headlines touting impressive growth in digital ad revenues may appear delightful at first glance, but the bigger picture isn't so pretty. Unless you're one of two ...


Is television advertising entering full recession? - Telegraph.co.uk
Is television advertising entering full recession?  Telegraph.co.uk

It's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...


HISD seeks outside help, increased advertising to stop enrollment losses - Houston Chronicle
HISD seeks outside help, increased advertising to stop enrollment losses  Houston Chronicle

Faced with dwindling enrollment and fast-growing competition from charter schools, Houston ISD has launched a more aggressive marketing and research ...


5 Reasons You MUST Spend Money Outside of PPC - Search Engine Journal
5 Reasons You MUST Spend Money Outside of PPC  Search Engine Journal

Does your client solely rely on Google Ads? Be alarmed. Here's why spending budget outside paid search is actually good for PPC agencies and marketers.


Connecticut Supreme Court rules Remington can be sued for advertising - KOAA 5
Connecticut Supreme Court rules Remington can be sued for advertising  KOAA 5

HARTFORD, Conn. (AP) – The Latest on a Connecticut court reinstating part of a wrongful death lawsuit filed by victims of the Newtown school shooting against ...


ADVERTISEMENT FOR BIDS - Duluth News Tribune
ADVERTISEMENT FOR BIDS  Duluth News Tribune

ADVERTISEMENT FOR BIDS. SANDSTONE CITY HALL AND FIRE HALL REPAIRS & IMPROVEMENTS. Sealed bids will be received until 10:00 a.m. on ...


Godiva Chocolatiers sued for alleged false advertising - WPVI-TV
Godiva Chocolatiers sued for alleged false advertising  WPVI-TV

The Godiva Chocolatier Company has two manufacturing facilities.


Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising - Adweek
Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  Adweek

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...


How to Succeed in Advertising Boycotts Without Really Trying - RealClearPolitics
How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


Video: Man Arrested For Stealing Flag Off Of Pro-Trump Advertisement Vehicle - Gothamist
Video: Man Arrested For Stealing Flag Off Of Pro-Trump Advertisement Vehicle  Gothamist

A man was arrested in Manhattan this weekend for stealing a flag off of a notorious pro-Trump vehicle that has been traveling around the country ever since ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth - Motley Fool
Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


19 Historic Pictures Of Pie That Will Leave You Fascinated And Hungry - BuzzFeed News
19 Historic Pictures Of Pie That Will Leave You Fascinated And Hungry  BuzzFeed News

As American as apple pie — it's a phrase synonymous with American identity, aligned with those red-blooded, patriotic symbols like baseball, backyard BBQs, ...


Former West Covina Man Admits Advertising Child Pornography Online - KTLA Los Angeles
Former West Covina Man Admits Advertising Child Pornography Online  KTLA Los Angeles

A former West Covina resident faces at least 15 years in federal prison after he pleaded guilty Monday to a charge of advertising child pornography over the ...


My Method... Booking.com's marketing director on its new brand advertising strategy - PhocusWire
My Method... Booking.com's marketing director on its new brand advertising strategy  PhocusWire

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


Man accused of posing as LSU athletics employee, advertising bogus job - WAFB
Man accused of posing as LSU athletics employee, advertising bogus job  WAFB

A man has been arrested after allegedly posing as an LSU athletics employee and advertising a fake job to people.


Facebook blocks Johnson City coffee shop from advertising CBD oil - Johnson City Press (subscription)
Facebook blocks Johnson City coffee shop from advertising CBD oil  Johnson City Press (subscription)

On Feb. 26, Dos Gatos Coffee Bar owner Dick Nelson was shocked to see an email from Facebook saying it does “not support ads for (his) business model.


Snap surges on BTIG upgrade, advertising outlook - Yahoo Finance
Snap surges on BTIG upgrade, advertising outlook  Yahoo Finance

Snapchat surging over 10% after longtime skeptic BTIG upgraded the stock, saying it will outperform due to advertising sales. Yahoo Finance's Jackie DeAngelis ...


The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth - Forbes
The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth  Forbes

There's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...


MannKind - Afrezza Scripts Showing Slow Growth Despite Advertising - Seeking Alpha
MannKind - Afrezza Scripts Showing Slow Growth Despite Advertising  Seeking Alpha

MannKind (MNKD) investors saw another week of slow script traction with Afrezza. For the week ending March 1st, scripts came in at just over 630 with retail ...


Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers. - In These Times
Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers.  In These Times

Los Angeles, a city once known as the mural capital of the world, issued a citywide mural moratorium in 2002 to crack down on the growing issue of outdoor ...


Congress Moves to Ban Discriminatory Advertising on Social Media - Nextgov
Congress Moves to Ban Discriminatory Advertising on Social Media  Nextgov

Lawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.


'Aladdin' Advertisement Sparks Controversy - Forbes
'Aladdin' Advertisement Sparks Controversy  Forbes

Consumer protection advocates fear that the folks featured in a new Aladdin commercial might not be friends like me.


How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry - Forbes
How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry  Forbes

Ogilvy is known for creating innovative and iconic media campaigns, for some of the world's leading brands. Staying on top of the rapidly evolving ad industry ...


Martin Sorrell: Amazon's advertising business will be worth $100bn - CampaignLive
Martin Sorrell: Amazon's advertising business will be worth $100bn  CampaignLive

Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.


Deutsch’s Head of Music Straddles the Record and Advertising Industries - Adweek
Deutsch’s Head of Music Straddles the Record and Advertising Industries  Adweek

Growing up in Utah, Eryk Rich's interest in rappers like Eminem and Dr. Dre fueled his determination to study audio engineering and seek a career in the record ...


YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW - Adweek
YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW  Adweek

In recent years, YouTube has used festivals like South by Southwest and Sundance to showcase work intended to teach marketers how to become better ...


Google Is Rolling Out New App Advertising Solutions for Developers - Adweek
Google Is Rolling Out New App Advertising Solutions for Developers  Adweek

Google debuted a variety of new application advertising solutions for app developers (especially video game developers) that are designed to help them target ...


3 ways to lower your Amazon advertising ACoS - Search Engine Land
3 ways to lower your Amazon advertising ACoS  Search Engine Land

Amazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...


Why You Should Pair Programmatic Advertising with Paid Search - Search Engine Journal
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine Journal

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.


Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section - NPR
Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section  NPR

Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...


Facebook Announces 'Facebook Showcase' Premium Video Advertising Option - Social Media Today
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option  Social Media Today

While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...


Minneapolis advertising agency Fallon names Rocky Novak its new CEO - Star Tribune
Minneapolis advertising agency Fallon names Rocky Novak its new CEO  Star Tribune

Minneapolis-based advertising agency Fallon Worldwide has promoted Rocky Novak to become its new chief executive. As CEO, the former managing director ...


DAZN Adds Advertisements in Company and Platform Restructuring - SportTechie
DAZN Adds Advertisements in Company and Platform Restructuring  SportTechie

To assist DAZN's new advertising division, the company also announced the launch of an off-platform data-driven network called DAZN+.


Walmart Fights Back at Amazon by Getting Into the Advertising Game - Investorplace.com
Walmart Fights Back at Amazon by Getting Into the Advertising Game  Investorplace.com

Walmart makes a ton of consumer data and now, it's starting to use that data to sell advertising. That's a huge win for WMT stock holders.


Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention - AdExchanger
Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchanger

Walmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...


What's going on at Facebook, and will it affect advertisers? - Econsultancy
What's going on at Facebook, and will it affect advertisers?  Econsultancy

Will Facebook's top-executive brain drain leaves Zuckerberg more and more isolated? What does it for advertisers mean amid the company's recent scandals?


DAZN to add advertising partners to OTT platforms - SportsPro Media
DAZN to add advertising partners to OTT platforms  SportsPro Media

Over-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...


Pfizer settles Oregon probe over false advertising - KTVZ
Pfizer settles Oregon probe over false advertising  KTVZ

SALEM, Ore. (AP) - Pfizer has agreed to a $975000 settlement with Oregon's attorney general after an investigation found the pharmaceutical giant misled ...


U.S. Islamic Council Calls On Advertisers To Boycott Fox News Until Jeanine Pirro Is Fired - HuffPost
U.S. Islamic Council Calls On Advertisers To Boycott Fox News Until Jeanine Pirro Is Fired  HuffPost

The Council on Islamic-American Relations criticizes "Judge Jeanine's" "long history of Islamophobic hate rhetoric."


CD Baby Unveils Bespoke Advertising Options for Independent Artists - Billboard
CD Baby Unveils Bespoke Advertising Options for Independent Artists  Billboard

As companies like Spotify and TuneCore escalate efforts to engage unsigned clients, CD Baby is now offering unique audio and banner ad opportunities for ...


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending - WBUR
For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


Facebook Says a “Clear History” Tool Will Hurt Its Advertising Business. Good. - Slate
Facebook Says a “Clear History” Tool Will Hurt Its Advertising Business. Good.  Slate

If the company expects to lose money, that means the privacy feature might actually be meaningful.


Karl Eller, UA alumnus, businessman and advertising executive dies - AZFamily
Karl Eller, UA alumnus, businessman and advertising executive dies  AZFamily

University of Arizona alumnus and successful businessman, Karl Eller, has died at the age of 91.


Aberdeen criticised for advertising analyst roles as internships - Training Ground Guru
Aberdeen criticised for advertising analyst roles as internships  Training Ground Guru

ABERDEEN are advertising for a pair of performance and scouting analysts - but have listed the roles as unpaid internships rather than jobs.


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