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How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven't. At least, not the way we react to an effective advertisement.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Go back and read point number two again. That's a very fine line. But you MUST learn the distinction, if you want to master the art of writing effective sales material.

Actually, writing effective sales material is quite simple, really. In fact, I'm going to teach you all of the basics in this article today. And if you consistently apply those basics, you'll see your income skyrocket!

Here's the key: You MUST write every single ad and sales letter using the following classic AIDA formula:

A=ATTENTION

I=INTEREST

D=DESIRE

A=ACTION

Let's break down each letter, so that you can understand the full import of the formula:

A=ATTENTION: The very first thing your ad or sales letter must do is get your prospects attention. The very best way to do that is with an effective headline.

So, what's an effective headline? An effective headline is any headline that answers this question: "What's in it for me"? That's all your prospects really cares about. What's in it for them? Here's an up-to-the-second example of an effective headline: "How To Write Super-Effective Ads and Sales Letters"!

So, what makes the title of this article an effective headline? Two things: First of all, I answered the "What's in it for me" question. Secondly, the headline made you read this article.

And that my friend is the whole point! You want prospects to read your sales material!

Now, we come to the second letter in the aforementioned AIDA formula: I="INTEREST". After you get your prospects attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.

Tell them what they want to know, starting with the very first paragraph, and continue to tell them, right through to the very last paragraph. If you keep them interested, they'll keep reading, right to the very end.

Next comes the third letter letter in the formula: D="DESIRE". You have to make your prospects "DESIRE" your product or service. And the way to do that is with benefits, benefits and more benefits!

Remember, just keep telling them what your headline promised. Also, tell them what they stands to gain by purchasing your product or service. More importantly, tell them what they stand to lose, if they doesn't purchase.

Push their emotional "hot buttons", by using magic selling words like, new, save, amazing, free, guaranteed, security, no-risk, look younger, feel better, etc!

Now we come to the last letter in the formula, but certainly not the least: A="ACTION". You want to close your ad or sales letter with a call to action! In other words, ask them for the order. It's important to ask for the order at least three times, preferably six or more.

Here are a few examples of effective closes:

1. "Just click on the button below to order NOW, Risk-Free"!

2. "To get your FREE website, Order NOW"!

3. "Don't waste another minute! Order NOW"!

Something else that's very effective is to include a post- script (P.S.) at the end of your ad or sales letter. Your post-script should include an enticement of some sort, to get your prospects to order NOW. You should also use the post-script as a final call to "ACTION"!

Here's an example of an effective post-script:

P.S. "Don't forget, if your order within the next ten days, you'll also receive a personalized calculator mouse pad FREE, with your company's name embossed in gold lettering! Order NOW"!

You can also use a post script to tie everything together, by summarizing your most important benefits.

Another reason that you should use a post-script is strictly elementary. Studies have shown that most people, when reading an ad or sales letter will read the headline and then immediately zoom right down to the bottom of the page to check out the price and see if your offer is anything that they'd be interested in.

Anyway, that's it. That's "How To Write Super-Effective Ads and Sales Letters"!

Follow the formula faithfully and it will rarely let you down.

And remember, when writing your ads and sales letters, ALWAYS, ALWAYS, ALWAYS keep in mind that one question we all want to know: "What's in it for me"?

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net.

Make Money Online! Internet marketing expert, Dean Phillips will help you make money online, starting today...Guaranteed! For details just visit my website: http://www.lets-make-money.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. January / 20 / 2020

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Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates  WAOW

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Susan Estrich: Microtargeting affects not only advertising but politics tpp  Omaha World-Herald

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[Trends 2020] Here's What Will Redefine Outdoor Advertising  Entrepreneur

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U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020  Adweek

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Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

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How Doubling Down on Addressable Technology Can Transform An Advertising Buy  Broadcasting & Cable

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Former Tribune advertising director Smith dies | Local News  Citizentribune

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4 Best Practices To Keep In Mind For Your AR Advertising Campaign  Grit Daily

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Thomas E. Lister: Don't allow false political advertising  La Crosse Tomah Journal

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Why Advertising Icon PJ Pereira Wrote a Novel About Kung Fu and AI  Adweek

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Comscore Television Viewing Data Helps Predict Advertising Audience Decline  Yahoo Finance

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Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

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Lazy Advertising Thinking Is A Deadly Sin  Forbes

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Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  NBC News

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Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

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11 key Walmart executives who are leading its advertising business  Business Insider Nordic

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Tenn. lawmaker files bill allowing college athletes to be compensated for advertising  WMC

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Amazon's Expanding Its Video-Advertising Business  The Motley Fool

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Advertising As We Know It Is Dead  Forbes

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Should Massachusetts ban billboards advertising marijuana products?  The Boston Globe

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Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

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Greenwich Avenue banner issue could be sign of larger debate  CT Insider

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Scoop: Cargo pivots to car-top advertising, does layoffs  Axios

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Hypocrisy is at the heart of Facebook’s refusal to ban false political advertising  The Guardian

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Your Digital Detox May Be Toxic for Advertising  The New York Times

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Whitepaper: A Field Guide to Banishing Bad Advertising  Fast Casual

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Hulu gets creative in effort to reinvent TV for streaming  AdAge.com

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YouTube overhauls advertising, data collection on kids content  The Washington Post

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Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

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Chipotle Won the Advertising Battle Last Quarter  QSR magazine

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36 of Madison Avenue's rising advertising stars under 36  Business Insider Nordic

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Legislation would allow student athletes to sign advertising contracts  WREG NewsChannel 3

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Trump knocks 'mini Mike Bloomberg' over health care, 'false advertising' | TheHill  The Hill

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ADVERTISING: Advertorial — JONATHON M. SASSER: Health Detectives: Allies through your wellness adventure  Coeur d'Alene Press

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What Amazon Advertising Will Look Like in 2020  Adweek

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Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds  MarTech Series

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Facebook Revises Rules On Political Advertising  NPR

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Facebook’s revised political advertising policy doubles down on division  The Verge

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Verizon’s Super Bowl advertising will focus on, what else, 5G  Fortune

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4 Reasons Alphabet Will Survive Chrome's New Privacy Bent  Motley Fool

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Brands and Agencies Are Bullish on New Walmart Advertising Partners Program  Adweek

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NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push  Wall Street Journal

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Microsoft Advertising to deprecate average position after all  Search Engine Land

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Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

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Can revenue-hungry retailers rise to meet digital advertising's opportunity?  Marketing Dive

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Spotify to Suspend Political Advertising  Wall Street Journal

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Quibi video startup explained: Marketing, revenue, execs, advertising  Business Insider

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Television’s Biggest Advertisers Spent Almost $10 Billion in 2019  Adweek

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From internet to billboards, Ukraine's advertising market continues to grow  Kyiv Post

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Facebook enables disinformation with advertising policy | Columns  Effingham Daily News

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The Duke of Wellington is advertising for a '100 per cent trustworthy' steward  Daily Mail

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Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta  Search Engine Land

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Spotify launches 'Streaming Ad Insertion' tool for podcast advertising  Music Business Worldwide

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Video sites now more attractive than news sites for online advertisers in China  Tech in Asia

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Xumo CEO On Acquisition Rumors And The Unique Challenges Of CTV Advertising  AdExchanger

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TikTok explores curated content feed to lure advertisers  Financial Times

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Advertising in a world of consumer distrust | Analysis – Gulf News  Gulf News

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Maryland lawmakers propose tax on digital advertising revenue  MNE Tax

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Facebook backtracks on plans to monetise WhatsApp with advertising  MobileMarketing Magazine

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New report offers analysis on the Outdoor Advertising Machine Market  Fusion Science Academy

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Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, Up More Than Seven Percent Over 2019  GlobeNewswire

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Sojern's digital advertising platform now available to all hotels  Web In Travel

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Florsch: Women drivers serve as advertising objects  Grand Prix 247

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