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        Is there anything new under the sun? Here's how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.


 However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.


 Yet, with over 3000 utility patents being issued each week in the United States, that can seem like a daunting if not downright impossible task.


 So, what can the inventor do to get the information - and assurance - he needs to proceed with his work?


 The first thing to do is conduct a preliminary search of patents at the U.S. Patent and Trademark Office Public Patent Search Room, which contains U.S. patents arranged according to the U.S. Patent Classification System of over 460 classes and over 136,000 subclasses. The Patent Search Room, located in Arlington, Virginia, is open to the public from 8 AM to 8 PM, Monday to Friday, except on federal holidays.


 If you don't live near Arlington, you don't need to make travel reservations. Instead, you can access the searchable database containing patent information for all U.S. patents granted since 1976 and all patent application publications (first published in March 2001), on the USPTO web site at http://www.uspto.gov/go/pats.


 Inventors can also perform a  preliminary search of patents at one of the Patent and Trademark Depository Libraries (PTDLs) established throughout the United States. These libraries have copies of patents in microfilm and/or optical disc format arranged in numerical order. They have classification search tools, automated search aids, and photocopy facilities available to the public. For information on your nearest PTDL, you may visit the PTDL web site at http://www.uspto.gov/go/ptdl.


 Another option is to use specialized software like Patent Hunter?, a program which is designed to simplify the search process and to allow you to conduct a more complete search. For information about Patent Hunter, go to www.patenthunter.com.


 You can also have a patent attorney or agent conduct a complete search for you. If you do not yet know a patent attorney or agent and would like to retain one, there are several ways to do so.


 If you are a member of an inventors' organization, networking with other inventors to learn which attorneys in your area get rave reviews can be one of the easiest and most effective ways to find good counsel. And, if you don't find using the Yellow Pages appealing, you might also want to contact your state the law association for a list of attorneys practicing IP law. Finally, if you choose to conduct an internet search, you will want to check out the USPTO listing of registered patent attorneys and agents by going to http://www.uspto.gov/do/oed,.


 Whatever method you use to verify that your invention is unique and hasn't been patented, acting early in the invention process can save you significant time and money. Or, if you discover someone already holds the patent, reviewing their design may inspire your creativity and lead you to add some "bells and whistles" that takes the idea to the "next level" and allows you to secure a patent on a superior product.


© 2004. All rights reserved. Impact Coaching International? You may copy or distribute this article free of charge as long as it is kept intact and sent in its entirety including copyright notice and full information about contacting the author, Rosemary Hauschild.

Rosemary Hauschild is a business coach serving creative individuals developing intellectual property. Impact Coaching International? offers a year-long program showing creative individuals how to protect, promote and profit from their innovative ideas in less time and with more profits. This coaching program is delivered through quarterly workshops, teleconference calls, web casts, fax and email. Individual coaching services are also available. To learn more about how to protect and promote your intellectual property, you are invited to subscribe to the free e-zine, Creations Of The Mind?, by sending an email to impactcoaching@msn.com with the following phrase in the subject line of your e-mail: subscribe creations list.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. October / 21 / 2019

What's The Next Growth Engine For Digital Advertising? - Radio & Television Business Report
What's The Next Growth Engine For Digital Advertising?  Radio & Television Business Report

Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening - The Wall Street Journal
Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

TripAdvisor selects Mother as its new creative agency - AdAge.com
TripAdvisor selects Mother as its new creative agency  AdAge.com

How a Lesson From Her Son Inspired Elizabeth Sarquis to Build an Advertising Company for Social Good - Entrepreneur
How a Lesson From Her Son Inspired Elizabeth Sarquis to Build an Advertising Company for Social Good  Entrepreneur

N.J. couple sues Taco Bell for ‘deceptive advertising’ after they were charged an extra $2.18 - WJW FOX 8 News Cleveland
N.J. couple sues Taco Bell for ‘deceptive advertising’ after they were charged an extra $2.18  WJW FOX 8 News Cleveland

Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week - Forbes
Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week  Forbes

New Results Find that Hispanics Feel Underrepresented in Beauty Advertising - Beauty Packaging Magazine
New Results Find that Hispanics Feel Underrepresented in Beauty Advertising  Beauty Packaging Magazine

Queens lawmakers applaud new advertising campaign and website that educates tenants on new rights - QNS.com
Queens lawmakers applaud new advertising campaign and website that educates tenants on new rights  QNS.com

An 'Always-On' TV Attribution Advertising Partnership Arrives - Radio & Television Business Report
An 'Always-On' TV Attribution Advertising Partnership Arrives  Radio & Television Business Report

WestJet stands out from the herd in latest advertising campaign - Yahoo Finance
WestJet stands out from the herd in latest advertising campaign  Yahoo Finance

Barcelona strike Supponor virtual advertising deal - SportsPro Media
Barcelona strike Supponor virtual advertising deal  SportsPro Media

Brexit date downplayed in government advertising shift - BBC News
Brexit date downplayed in government advertising shift  BBC News

Facebook advertisers boost video budgets 24%, study finds - Mobile Marketer
Facebook advertisers boost video budgets 24%, study finds  Mobile Marketer

Taxpayers funded $174m in government advertising last financial year - The Guardian
Taxpayers funded $174m in government advertising last financial year  The Guardian

The Lucrative Advertising Life Of Instafamous Kids - pymnts.com
The Lucrative Advertising Life Of Instafamous Kids  pymnts.com

Social Chain's Lumaland merger heralded as 'an advertising gamechanger' - The Drum
Social Chain's Lumaland merger heralded as 'an advertising gamechanger'  The Drum

Case: False Advertising/Injunction (7th Cir.) - Bloomberg Law
Case: False Advertising/Injunction (7th Cir.)  Bloomberg Law

5 Movies That Altered Advertising and Marketing - Adweek
5 Movies That Altered Advertising and Marketing  Adweek

Programmatic advertising: Growing pains and what you need to know - ClickZ
Programmatic advertising: Growing pains and what you need to know  ClickZ

Netflix and HBO shows are getting pirated on this app that's been bankrolled by advertisers such as Pandora, BET+ and TikTok - CNBC
Netflix and HBO shows are getting pirated on this app that's been bankrolled by advertisers such as Pandora, BET+ and TikTok  CNBC

Facebook opens search ads to all advertisers - Search Engine Land
Facebook opens search ads to all advertisers  Search Engine Land

Snapchat’s targeting direct-response advertisers with new dynamic ads product - Digiday
Snapchat’s targeting direct-response advertisers with new dynamic ads product  Digiday

Taco Bell being sued for 'false and misleading' advertising - Fox Business
Taco Bell being sued for 'false and misleading' advertising  Fox Business

Will Congress Pass the Hotel Advertising Transparency Act of 2019? - Peter Greenberg.com Travel News
Will Congress Pass the Hotel Advertising Transparency Act of 2019?  Peter Greenberg.com Travel News

Amazon's Starting to Pull Away From Competitors in Search Advertising - Motley Fool
Amazon's Starting to Pull Away From Competitors in Search Advertising  Motley Fool

Fox Partners With iSpot.tv To Improve Advertising Performance - Forbes
Fox Partners With iSpot.tv To Improve Advertising Performance  Forbes

Libby named Maine Press Association Advertising Person of the Year - By Staff - Courier-Gazette & Camden Herald
Libby named Maine Press Association Advertising Person of the Year - By Staff  Courier-Gazette & Camden Herald

What Is Display Advertising? Definition, Targeting Process, Types, Networks, Examples, and a Management Checklist - MarTech Advisor
What Is Display Advertising? Definition, Targeting Process, Types, Networks, Examples, and a Management Checklist  MarTech Advisor

Amazon gaining on Google in search advertising market share - GeekWire
Amazon gaining on Google in search advertising market share  GeekWire

Global Mobile Advertising Market Future Outlook:Trends, Growth and Competition Landscape by Regions and - EIN News
Global Mobile Advertising Market Future Outlook:Trends, Growth and Competition Landscape by Regions and  EIN News

Canberra spent $174.1 million on advertising in 2019 - AdNews
Canberra spent $174.1 million on advertising in 2019  AdNews

Ethiopia telecoms privatization can unlock advertising, mobile money - The Africa Report
Ethiopia telecoms privatization can unlock advertising, mobile money  The Africa Report

Advertising Week 2019: It All Starts With Brand Trust - Forbes
Advertising Week 2019: It All Starts With Brand Trust  Forbes

Envy adds to advertising team | News - Broadcast
Envy adds to advertising team | News  Broadcast

Google Dominated the $55 Billion Search Advertising Market for Over a Decade. Here's How Amazon Plans to Shake Things Up - Inc.
Google Dominated the $55 Billion Search Advertising Market for Over a Decade. Here's How Amazon Plans to Shake Things Up  Inc.

Google, Apple, Amazon, and Microsoft's earbud advertising explained - Fast Company
Google, Apple, Amazon, and Microsoft's earbud advertising explained  Fast Company

BT's corporate facelift and the rise of the 'purpose' advertising campaign - inews
BT's corporate facelift and the rise of the 'purpose' advertising campaign  inews

Meet the Women Running LA’s Top Advertising Agencies - Adweek
Meet the Women Running LA’s Top Advertising Agencies  Adweek

YouTube is letting politicians reserve advertising space for 2020 election - The Verge
YouTube is letting politicians reserve advertising space for 2020 election  The Verge

China’s advertising industry waits to hear the winners of the Effie marketing awards - Euronews
China’s advertising industry waits to hear the winners of the Effie marketing awards  Euronews

Couple sues Taco Bell for deceptive advertising after being overcharged $2.18 for Chalupas - FOX 5 DC
Couple sues Taco Bell for deceptive advertising after being overcharged $2.18 for Chalupas  FOX 5 DC

Honest Ads Act Is False Advertising - The Wall Street Journal
Honest Ads Act Is False Advertising  The Wall Street Journal

Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube - CNBC
Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube  CNBC

Temporary museum focuses on the history of Romanian brands & advertising - Romania-Insider.com
Temporary museum focuses on the history of Romanian brands & advertising  Romania-Insider.com

Rethinking and Predicting the Future of TV Advertising - Adweek
Rethinking and Predicting the Future of TV Advertising  Adweek

House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents - CNBC
House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents  CNBC

5 Advertising Week Takeaways To Keep On Your Radar For 2020 - Forbes
5 Advertising Week Takeaways To Keep On Your Radar For 2020  Forbes

Trump threatens to sue CNN for ‘falsely advertising as news organisation’ - South China Morning Post
Trump threatens to sue CNN for ‘falsely advertising as news organisation’  South China Morning Post

TikTok explains its ban on political advertising - TechCrunch
TikTok explains its ban on political advertising  TechCrunch

Amazon held its first big ad conference last week, luring about 400 people to Seattle - CNBC
Amazon held its first big ad conference last week, luring about 400 people to Seattle  CNBC

From the Archives: Squash advertising - Los Angeles Times
From the Archives: Squash advertising  Los Angeles Times

Alliances are Advertising Week's big trend - Axios
Alliances are Advertising Week's big trend  Axios

Bozell & Graham Column: No Truth in Washington Post Advertising - NewsBusters
Bozell & Graham Column: No Truth in Washington Post Advertising  NewsBusters

How advertising rates vary by category on Amazon - Marketing Land
How advertising rates vary by category on Amazon  Marketing Land

Juul halts advertising in United States, replaces CEO - The Verge
Juul halts advertising in United States, replaces CEO  The Verge

Snapchat Introduces a New Ad Unit for Ecommerce Advertisers - Search Engine Journal
Snapchat Introduces a New Ad Unit for Ecommerce Advertisers  Search Engine Journal

Google to expand gambling advertising in US and beyond - iGaming Business
Google to expand gambling advertising in US and beyond  iGaming Business

What HBO's 'Succession' can teach us about advertising - AdAge.com
What HBO's 'Succession' can teach us about advertising  AdAge.com

Juul agrees to restrict youth advertising - The Guardian
Juul agrees to restrict youth advertising  The Guardian

Joe Biden’s Digital Ads Are Disappearing. Not a Good Sign, Strategists Say. - The New York Times
Joe Biden’s Digital Ads Are Disappearing. Not a Good Sign, Strategists Say.  The New York Times

River Rouge sues Detroit over billboard and bus advertising - WXYZ
River Rouge sues Detroit over billboard and bus advertising  WXYZ

Is Extended Reality The Future Of Digital Advertising? - Forbes
Is Extended Reality The Future Of Digital Advertising?  Forbes

Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising - EFF
Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising  EFF

Twitter misused security information for advertising purposes - CNET
Twitter misused security information for advertising purposes  CNET

Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s - Glamour
Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s  Glamour

New connected TV study debunks 3 common myths about political advertising - AdAge.com
New connected TV study debunks 3 common myths about political advertising  AdAge.com

Here's What You Missed During Advertising Week in NYC - Forbes
Here's What You Missed During Advertising Week in NYC  Forbes

House subcommittee asks e-cigarette companies to stop advertising - CNBC
House subcommittee asks e-cigarette companies to stop advertising  CNBC

Impact of technology and digital advertising on beauty shoppers revealed by survey - Prolific London
Impact of technology and digital advertising on beauty shoppers revealed by survey  Prolific London

Cracking the code on podcast advertising for customer acquisition - TechCrunch
Cracking the code on podcast advertising for customer acquisition  TechCrunch

Twitter says it unintentionally misused user data for advertising - Axios
Twitter says it unintentionally misused user data for advertising  Axios

Covering Colorado Pueblo City Council approves marijuana advertising changes Sam Kraemer 10:19 PM, Oct 15 - KOAA.com Colorado Springs and Pueblo News
Covering Colorado Pueblo City Council approves marijuana advertising changes Sam Kraemer 10:19 PM, Oct 15  KOAA.com Colorado Springs and Pueblo News

Diversity in advertising is actually good for the bottom line - Fast Company
Diversity in advertising is actually good for the bottom line  Fast Company

Amazon (AMZN) Q3 2019 Earnings Preview: AWS, Prime & Advertising - Yahoo Finance
Amazon (AMZN) Q3 2019 Earnings Preview: AWS, Prime & Advertising  Yahoo Finance

Kentucky gun range embraces 'free advertising' from ABC News mistaking its event for Syrian bombing - WDRB
Kentucky gun range embraces 'free advertising' from ABC News mistaking its event for Syrian bombing  WDRB

EVERYTHING SOCIAL SECURITY: Beware of scammers and false advertisements - Wicked Local
EVERYTHING SOCIAL SECURITY: Beware of scammers and false advertisements  Wicked Local

Older People Are Ignored and Distorted in Ageist Marketing, Report Finds - The New York Times
Older People Are Ignored and Distorted in Ageist Marketing, Report Finds  The New York Times

Microsoft Advertising's pitch deck for sponsored products ads - Business Insider
Microsoft Advertising's pitch deck for sponsored products ads  Business Insider

Advertising Week Briefing: The age of dissonance - Digiday
Advertising Week Briefing: The age of dissonance  Digiday

OTT Advertising: Why The Industry Needs More Transparency - AdExchanger
OTT Advertising: Why The Industry Needs More Transparency  AdExchanger

LinkedIn Introduces Enhanced Targeting Tools for Advertisers - Search Engine Journal
LinkedIn Introduces Enhanced Targeting Tools for Advertisers  Search Engine Journal

Disney Bars Netflix TV Ads in Battle for Streaming Supremacy - The New York Times
Disney Bars Netflix TV Ads in Battle for Streaming Supremacy  The New York Times

How the Ban on Medical Advertising Hurt Women Doctors - JSTOR Daily
How the Ban on Medical Advertising Hurt Women Doctors  JSTOR Daily

Advertisers on Why WhatsApp's Status Is a Good Testing Ground for Ads - eMarketer
Advertisers on Why WhatsApp's Status Is a Good Testing Ground for Ads  eMarketer

Diablo 4 Possibly Leaked Via Art Book Advertisement - Den of Geek US
Diablo 4 Possibly Leaked Via Art Book Advertisement  Den of Geek US

How Blockchain Is Affecting The Marketing And Advertising Industry - Forbes
How Blockchain Is Affecting The Marketing And Advertising Industry  Forbes

Elizabeth Warren expressed her ire over Facebook running fake ads for Trump — by running a fake ad - INSIDER
Elizabeth Warren expressed her ire over Facebook running fake ads for Trump — by running a fake ad  INSIDER

Advertising Week's Pitbull concert undermines a week of equality talk, say critics - AdAge.com
Advertising Week's Pitbull concert undermines a week of equality talk, say critics  AdAge.com

Comment: The power of the Scottish advertising industry - The Scotsman
Comment: The power of the Scottish advertising industry  The Scotsman

Snap's (SNAP) New Dynamic Ads Target E-commerce Advertisers - Yahoo Finance
Snap's (SNAP) New Dynamic Ads Target E-commerce Advertisers  Yahoo Finance

Oscar Mayer’s wieners are a triumph of American advertising - The Takeout
Oscar Mayer’s wieners are a triumph of American advertising  The Takeout

4 Ways to Ensure Your Branded Podcast Is Taking Advantage of Advertising Potential - Adweek
4 Ways to Ensure Your Branded Podcast Is Taking Advantage of Advertising Potential  Adweek

Facebook Ads in Search Results Rolling Out to More Advertisers - Search Engine Journal
Facebook Ads in Search Results Rolling Out to More Advertisers  Search Engine Journal

Facebook agrees to pay advertisers $40 million over inflated video stats - AdAge.com
Facebook agrees to pay advertisers $40 million over inflated video stats  AdAge.com

Microsoft Advertising will also deprecate accelerated delivery - Search Engine Land
Microsoft Advertising will also deprecate accelerated delivery  Search Engine Land

Here's How Google Sends Advertising Dollars to Fake News Sites - VICE
Here's How Google Sends Advertising Dollars to Fake News Sites  VICE

Advertising Week Briefing: Hulu is everywhere - Digiday
Advertising Week Briefing: Hulu is everywhere  Digiday

Digital advertising firm AdTheorent has launched a suite of digital ad solutions for dining and restaurant brands - MobileMarketing Magazine
Digital advertising firm AdTheorent has launched a suite of digital ad solutions for dining and restaurant brands  MobileMarketing Magazine

Growing Demand for Location Based Advertising Market 2019 and it Witness Massive Growth by 2026: Key Players| Foursquare Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista - Market Expert
Growing Demand for Location Based Advertising Market 2019 and it Witness Massive Growth by 2026: Key Players| Foursquare Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista  Market Expert

Advertisers are pushing the limits of how they make money from agencies - Digiday
Advertisers are pushing the limits of how they make money from agencies  Digiday

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