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        Is there anything new under the sun? Here's how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.


 However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.


 Yet, with over 3000 utility patents being issued each week in the United States, that can seem like a daunting if not downright impossible task.


 So, what can the inventor do to get the information - and assurance - he needs to proceed with his work?


 The first thing to do is conduct a preliminary search of patents at the U.S. Patent and Trademark Office Public Patent Search Room, which contains U.S. patents arranged according to the U.S. Patent Classification System of over 460 classes and over 136,000 subclasses. The Patent Search Room, located in Arlington, Virginia, is open to the public from 8 AM to 8 PM, Monday to Friday, except on federal holidays.


 If you don't live near Arlington, you don't need to make travel reservations. Instead, you can access the searchable database containing patent information for all U.S. patents granted since 1976 and all patent application publications (first published in March 2001), on the USPTO web site at http://www.uspto.gov/go/pats.


 Inventors can also perform a  preliminary search of patents at one of the Patent and Trademark Depository Libraries (PTDLs) established throughout the United States. These libraries have copies of patents in microfilm and/or optical disc format arranged in numerical order. They have classification search tools, automated search aids, and photocopy facilities available to the public. For information on your nearest PTDL, you may visit the PTDL web site at http://www.uspto.gov/go/ptdl.


 Another option is to use specialized software like Patent Hunter?, a program which is designed to simplify the search process and to allow you to conduct a more complete search. For information about Patent Hunter, go to www.patenthunter.com.


 You can also have a patent attorney or agent conduct a complete search for you. If you do not yet know a patent attorney or agent and would like to retain one, there are several ways to do so.


 If you are a member of an inventors' organization, networking with other inventors to learn which attorneys in your area get rave reviews can be one of the easiest and most effective ways to find good counsel. And, if you don't find using the Yellow Pages appealing, you might also want to contact your state the law association for a list of attorneys practicing IP law. Finally, if you choose to conduct an internet search, you will want to check out the USPTO listing of registered patent attorneys and agents by going to http://www.uspto.gov/do/oed,.


 Whatever method you use to verify that your invention is unique and hasn't been patented, acting early in the invention process can save you significant time and money. Or, if you discover someone already holds the patent, reviewing their design may inspire your creativity and lead you to add some "bells and whistles" that takes the idea to the "next level" and allows you to secure a patent on a superior product.


© 2004. All rights reserved. Impact Coaching International? You may copy or distribute this article free of charge as long as it is kept intact and sent in its entirety including copyright notice and full information about contacting the author, Rosemary Hauschild.

Rosemary Hauschild is a business coach serving creative individuals developing intellectual property. Impact Coaching International? offers a year-long program showing creative individuals how to protect, promote and profit from their innovative ideas in less time and with more profits. This coaching program is delivered through quarterly workshops, teleconference calls, web casts, fax and email. Individual coaching services are also available. To learn more about how to protect and promote your intellectual property, you are invited to subscribe to the free e-zine, Creations Of The Mind?, by sending an email to impactcoaching@msn.com with the following phrase in the subject line of your e-mail: subscribe creations list.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. January / 24 / 2020

Given The Cost, Does Super Bowl Advertising Make Sense - Forbes
Given The Cost, Does Super Bowl Advertising Make Sense  Forbes

Out of Home Advertising Association of America Launches Biweekly News Service - MarTech Series
Out of Home Advertising Association of America Launches Biweekly News Service  MarTech Series

Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader - Inc.
Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader  Inc.

LSU's Playoff run results in $200 million advertising exposure - 247Sports
LSU's Playoff run results in $200 million advertising exposure  247Sports

City of Newport working to approve an advertising and promotion commission - KAIT
City of Newport working to approve an advertising and promotion commission  KAIT

Social Media Tops Digital Advertising With 28% Share: DAN Report - Entrepreneur
Social Media Tops Digital Advertising With 28% Share: DAN Report  Entrepreneur

Advertising Reporting Comes Of Age - Yahoo Finance
Advertising Reporting Comes Of Age  Yahoo Finance

Why VIZIO Is Getting Into The Advertising Business - Forbes
Why VIZIO Is Getting Into The Advertising Business  Forbes

Pittsburgh ad agency enters Baltimore - Pittsburgh Business Times
Pittsburgh ad agency enters Baltimore  Pittsburgh Business Times

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions - MarTech Series
The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions  MarTech Series

NC animal shelter advertising 'World's Worst Cat' for adoption - KKTV 11 News
NC animal shelter advertising 'World's Worst Cat' for adoption  KKTV 11 News

Alcohol Trends and Super Bowl Political Advertising - Harvard Business Review
Alcohol Trends and Super Bowl Political Advertising  Harvard Business Review

The Fastest Way to Kill Podcast Advertising - MarTech Series
The Fastest Way to Kill Podcast Advertising  MarTech Series

How YouTube shields advertisers (not viewers) from harmful videos - Quartz
How YouTube shields advertisers (not viewers) from harmful videos  Quartz

Online Advertising Market 2020 Size, Share, Trends With Major Players – Amazon.Com Inc, Aol Inc / Oath Inc (Verizon Communications Inc), Baidu (Nanjing Marketing Group Ltd) - Associated Press
Online Advertising Market 2020 Size, Share, Trends With Major Players – Amazon.Com Inc, Aol Inc / Oath Inc (Verizon Communications Inc), Baidu (Nanjing Marketing Group Ltd)  Associated Press

Yellow cab industry bashes proposal to let Uber and Lyft cars have rooftop advertising - Crain's New York Business
Yellow cab industry bashes proposal to let Uber and Lyft cars have rooftop advertising  Crain's New York Business

Massage Envy ramps up advertising for fast facials - Glossy
Massage Envy ramps up advertising for fast facials  Glossy

A New Audience-Based TV Advertising Tool, From Ampersand - Radio & Television Business Report
A New Audience-Based TV Advertising Tool, From Ampersand  Radio & Television Business Report

Colorism -- The Elephant In The Advertising Room 01/23/2020 - MediaPost Communications
Colorism -- The Elephant In The Advertising Room 01/23/2020  MediaPost Communications

Looking Forward: What Will 2020 Bring for Digital Advertising? - MarTech Series
Looking Forward: What Will 2020 Bring for Digital Advertising?  MarTech Series

TWRA warns of scam website advertising TN fishing license - WKRN News 2
TWRA warns of scam website advertising TN fishing license  WKRN News 2

Super Bowl Preview: The Why and When of Big Game Advertising - SHOOT Online
Super Bowl Preview: The Why and When of Big Game Advertising  SHOOT Online

Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service - MarTech Series
Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service  MarTech Series

Inside Linn's: Folded letter conceals advertising broadside - Linn's Stamp News
Inside Linn's: Folded letter conceals advertising broadside  Linn's Stamp News

Attracting Advertisers To Big Tentpole Telecasts, And Counterprogramming - Radio & Television Business Report
Attracting Advertisers To Big Tentpole Telecasts, And Counterprogramming  Radio & Television Business Report

How Advertising Technology Will Cement Streaming's Dominance Over Cable - Motley Fool
How Advertising Technology Will Cement Streaming's Dominance Over Cable  Motley Fool

LSU's championship run earned $200 million in free advertising for the university - WBRZ
LSU's championship run earned $200 million in free advertising for the university  WBRZ

Advertisers see early promise in TikTok’s self-serve ad platform - Digiday
Advertisers see early promise in TikTok’s self-serve ad platform  Digiday

Making The Most Of This Year's Advertising Budgets: 15 Expert Tips - Forbes
Making The Most Of This Year's Advertising Budgets: 15 Expert Tips  Forbes

Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising - Mobile Marketer
Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising  Mobile Marketer

CES Proves Advertising’s Future Will be Shaped by Manufacturers - Broadcasting & Cable
CES Proves Advertising’s Future Will be Shaped by Manufacturers  Broadcasting & Cable

Eye-catching or an eyesore? Motorists weigh in on LED advertising trucks - Jakarta Post
Eye-catching or an eyesore? Motorists weigh in on LED advertising trucks  Jakarta Post

Top Advertisers, Media Platforms Get Tough on Harmful Online Content - Adweek
Top Advertisers, Media Platforms Get Tough on Harmful Online Content  Adweek

Social media advertising by retailers to hit nearly $65 billion - Chain Store Age
Social media advertising by retailers to hit nearly $65 billion  Chain Store Age

Advertising 2045: The Tipping Point of the New Majority - MediaVillage
Advertising 2045: The Tipping Point of the New Majority  MediaVillage

Discover Financial returns to Super Bowl advertising - Crain's Chicago Business
Discover Financial returns to Super Bowl advertising  Crain's Chicago Business

Online restaurant reservations quickly becoming targeted advertising | Dining - Greensboro News & Record
Online restaurant reservations quickly becoming targeted advertising | Dining  Greensboro News & Record

Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It? - MarTech Series
Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It?  MarTech Series

Insurer must defend printing services firm in advertising injury case - Business Insurance
Insurer must defend printing services firm in advertising injury case  Business Insurance

National Advertising Division Recommends PRN Physician Recommended Nutraceuticals Discontinue Certain Challenged Product and Ingredient Claims for Nuretin Medical Food - Yahoo Finance
National Advertising Division Recommends PRN Physician Recommended Nutraceuticals Discontinue Certain Challenged Product and Ingredient Claims for Nuretin Medical Food  Yahoo Finance

The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach - Digiday
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach  Digiday

Netflix Needs Advertising Plus Subscriptions, Investor Says - Barron's
Netflix Needs Advertising Plus Subscriptions, Investor Says  Barron's

Lamar Advertising Company Prices Private Offering of Senior Notes - Yahoo Finance
Lamar Advertising Company Prices Private Offering of Senior Notes  Yahoo Finance

Northwest Georgia Bottle and Advertising Show coming to Cedartown museum on Feb. 1 - The Catoosa County News
Northwest Georgia Bottle and Advertising Show coming to Cedartown museum on Feb. 1  The Catoosa County News

Are online advertising platforms a must for retailers? - RetailWire
Are online advertising platforms a must for retailers?  RetailWire

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy? - MarTech Series
Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?  MarTech Series

Get Ahead of Competition With New SocialPeta Advertising Intelligence Database - Martechcube
Get Ahead of Competition With New SocialPeta Advertising Intelligence Database  Martechcube

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia - Yahoo Finance
Gojek and The Trade Desk Launch Advertising Partnership in Indonesia  Yahoo Finance

Presidential candidates spend estimated $4 million on QCA TV advertisements in January - KWQC-TV6
Presidential candidates spend estimated $4 million on QCA TV advertisements in January  KWQC-TV6

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy - Digiday
With an influencer advisory board, Clorox is changing up its YouTube advertising strategy  Digiday

Advertising veterans team up to launch specialist press agency - City A.M.
Advertising veterans team up to launch specialist press agency  City A.M.

NBCUniversal Exec Touts Peacock Advertising Ambitions - Hollywood Reporter
NBCUniversal Exec Touts Peacock Advertising Ambitions  Hollywood Reporter

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer
Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

Advertising industry steering clear of political fray - Greater Baton Rouge Business Report
Advertising industry steering clear of political fray  Greater Baton Rouge Business Report

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

Super Bowl advertisers embrace diversity ... cautiously - AdAge.com
Super Bowl advertisers embrace diversity ... cautiously  AdAge.com

Sign spinning isn’t just about advertising, it’s a sport too - WBTV
Sign spinning isn’t just about advertising, it’s a sport too  WBTV

Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates - WAOW
Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates  WAOW

What Consumers Should Know Regarding Misleading Advertising - Legal Scoops
What Consumers Should Know Regarding Misleading Advertising  Legal Scoops

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

KSA claims victory in gambling advertising case - iGaming Business
KSA claims victory in gambling advertising case  iGaming Business

Google's call for change and what it means for advertisers - BioPharma Dive
Google's call for change and what it means for advertisers  BioPharma Dive

Amazon's Expanding Its Video-Advertising Business - The Motley Fool
Amazon's Expanding Its Video-Advertising Business  The Motley Fool

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

National Advertising Division Recommends Discontinuation of Product Performance and Health-Related "On The Go" Claims for Vital Proteins Collagen Peptide Single Use Dietary Supplement Stick Packs - PRNewswire
National Advertising Division Recommends Discontinuation of Product Performance and Health-Related "On The Go" Claims for Vital Proteins Collagen Peptide Single Use Dietary Supplement Stick Packs  PRNewswire

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups - CNBC
Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

Stickers advertising white supremacist organization found on campus and in town - Middlebury Campus
Stickers advertising white supremacist organization found on campus and in town  Middlebury Campus

Lazy Advertising Thinking Is A Deadly Sin - Forbes
Lazy Advertising Thinking Is A Deadly Sin  Forbes

The Next Online Attack: Digital Advertising? - Lexology
The Next Online Attack: Digital Advertising?  Lexology

Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder - CNBC
Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  CNBC

Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser - The Motley Fool
Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

36 of Madison Avenue's rising advertising stars under 36 - Business Insider Nordic
36 of Madison Avenue's rising advertising stars under 36  Business Insider Nordic

Scoop: Cargo pivots to car-top advertising, does layoffs - Axios
Scoop: Cargo pivots to car-top advertising, does layoffs  Axios

Two-Thirds of Advertising Campaigns Lack Personalisation - PerformanceIN
Two-Thirds of Advertising Campaigns Lack Personalisation  PerformanceIN

Direct-response advertisers report some early success with Snapchat’s dynamic ads - Digiday
Direct-response advertisers report some early success with Snapchat’s dynamic ads  Digiday

Cross Platform and Mobile Advertising Market NextGen Technological Advancements, Professional Survey and Future Industry Trends : . 2017 – 2025 – Dagoretti News - Dagoretti News
Cross Platform and Mobile Advertising Market NextGen Technological Advancements, Professional Survey and Future Industry Trends : . 2017 – 2025 – Dagoretti News  Dagoretti News

Political letters are considered advertisements - Spruce Pine Mitchell News
Political letters are considered advertisements  Spruce Pine Mitchell News

What Google’s Cookie Cull Means for Online Advertising in Australia - Which-50
What Google’s Cookie Cull Means for Online Advertising in Australia  Which-50

What Amazon Advertising Will Look Like in 2020 - Adweek
What Amazon Advertising Will Look Like in 2020  Adweek

With Impeachment in the News, Ads Are Staying Away From Politics - The New York Times
With Impeachment in the News, Ads Are Staying Away From Politics  The New York Times

TOUS is Under Fire for Allegedly Engaging in "Fraudulent" Advertising of Gold, Silver Jewelry - The Fashion Law
TOUS is Under Fire for Allegedly Engaging in "Fraudulent" Advertising of Gold, Silver Jewelry  The Fashion Law

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

Advertising's Share Of Time Spent With Media Continues To Erode 01/21/2020 - MediaPost Communications
Advertising's Share Of Time Spent With Media Continues To Erode 01/21/2020  MediaPost Communications

Advertisers targeting children online - The Asean Post
Advertisers targeting children online  The Asean Post

Netflix details why it won't challenge Google, Facebook by selling ads - Business Insider
Netflix details why it won't challenge Google, Facebook by selling ads  Business Insider

B2B Paid Advertising in 2020 with Greg Finn [PODCAST] - Search Engine Journal
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]  Search Engine Journal

Microsoft Advertising launches sweepstakes for advertisers - Search Engine Land
Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

W2O acquires advertising and medical education agency 21GRAMS - PMLiVE
W2O acquires advertising and medical education agency 21GRAMS  PMLiVE

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020 - Adweek
U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020  Adweek

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

Google Latest Desktop Change Blurring Lines Between Organic And Advertisements 01/23/2020 - MediaPost Communications
Google Latest Desktop Change Blurring Lines Between Organic And Advertisements 01/23/2020  MediaPost Communications

How the BBC is setting the bar for creative outdoor advertising - Econsultancy
How the BBC is setting the bar for creative outdoor advertising  Econsultancy

Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers - NPR
Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

Microsoft Advertising to deprecate average position after all - Search Engine Land
Microsoft Advertising to deprecate average position after all  Search Engine Land

Comscore Television Viewing Data Helps Predict Advertising Audience Decline - MarTech Series
Comscore Television Viewing Data Helps Predict Advertising Audience Decline  MarTech Series

The streaming wars aim to kick off a new era in TV advertising - CNBC
The streaming wars aim to kick off a new era in TV advertising  CNBC

Brands and Agencies Are Bullish on New Walmart Advertising Partners Program - Adweek
Brands and Agencies Are Bullish on New Walmart Advertising Partners Program  Adweek

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