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Online Classifieds


Choosing a Classified Website and creating your advertisements.

The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many of these quality Classified Websites will provide Entrepreneurs with their own storefront. In addition, their is no or little programming knowledge required for a Website, as the administrator of the Classifieds Website will ensure modern and enhanced features, for consumers to find and purchase products or services. However, there are a few elements to familiarize yourself with, prior to deciding where you want to advertise.

Free Classified Ads

If you scout the Internet, you will find a variety of Websites that are promoting, "Free Classified Ads". Many advertisers will rush in and take advantage of these offers, without investigation. However, you should use caution when dealing with these types of Websites. If they do not provide a Privacy Policy, avoid them all together.

Always remember, maintaining a Website has a price. If they are not selling their advertisement space, another method is being used to generate income.

A common practice is the sale of E-mail addresses. In an online report by Tim Williams (Technical Services Specialist University of Arizona's Steward Observatory [http://www.u.arizona.edu/~trw/spam/]), describing how spammers obtain Email addresses, he found, "Many sites, when the dot-bomb implosion hit, realized a list of email address was an asset to be sold. The people buying didn't care if you only opted in one site they had your address used it and probably sold it off again". There is a big market for Email addresses. The value of an E-mail address rose significantly with the new legislation that enforced the, "Can-Spam Act". By opting in to a Website, and providing your E-mail address, you are opening the doors for E-mail Advertisers to safely market your address.

There are some Free Classified Websites that are legitimate. Some sites may advertise, "Free Classifieds," but charge for extended time-frames of the advertisements run. For example, an advertisement that will run for one week is free. In contrast, an advertisement that runs for one month has a fee. In addition, some free classified Websites may charge a fee for additional features. This may include Featured Advertisements, Bold Text, Placing your advertisement above all others within a category.

In any case, look for a Privacy Policy. Ensure that Website clearly states they will not sell, trade, or share your registration information.

Features to look for in a Classified Website

When choosing a Classified Website to utilize, take a look at some of the features they offer. A good advertising venue should focus on consumer friendliness. Navigation should be clear and simple for the consumer. They should offer features that help consumers shop and compare. This is what will make consumers comeback to the resource for their shopping needs.

Here are some basic features to look for:

Classified Search Engine: While some people enjoy shopping through the variety of Classified Ads, others want a Search Engine that will filter out the ads that are not of interest to them. The site should offer a search engine, and an advanced search engine that allows consumers to sort ads by item specific information. For example, a consumer should be able to shop for cars by the Manufacture, model, location, price range, Mileage, and other details related to the car they want.

Classified Watch List's: Watch Lists are a newer feature that will automatically notify a consumer when an item is advertised on the Website. This feature ensures that advertisements are targeted to consumers that are interested in the offering you have. In addition, it informs the consumer without the need to continually browse the internet.

Simple Navigation: The consumer side of the Website should have clear and central navigation. If a consumer needs to pass through several pages before seeing items for sale, avoid the site. Consumers will not enjoy having to click on a variety of links to find offerings. Classification of the items listed on the Website should be easy and direct.

Target Audience: The Website you are advertising has a Target Audience. If you are advertising something in England, it would not be practical to place the advertisement on a Classified Website for the United States. This will hold true for other countries that speak similar languages.

Other Content: In addition to a Classified Marketplace, Websites need to offer additional content to ensure that users enjoy the Website. Content is what keeps people coming back, or draws people to a Website.

Writing your Classified Ad

What many may consider the most important part of advertising is writing an effective ad. The information that you provide in your classified ad may be the deciding factor if it is successful or a, "bomb".

Create a variety of advertisements that utilize various approaches. Be prepared to revise your content on occasion. This ensures that you are demonstrating different aspects of your offering. In addition, you can promote your offering from different angles, to see what will achieve the best results.

Choosing the angle of your advertising may vary, depending on what you are offering. Writing a Classified Ad is not much different than writing an essay, with the exception of a literary work. There are three general angles that you should consider using to promote your offering. These are Expressive ads, Persuasive ads, and Informative Ads. However, you should always implement a call to action regardless of the angle you choose. Additionally, it may not be a good idea to mix any of the three angles. This is because advertisements need to have focus and be concise.

Here are definitions and examples for the different types of advertising:

Writing an Expressive Classified Ad

An expressive advertisement is very personal. Expressive ads may be a good idea for a small scale business, wanting to utilize a personal approach. When taking an expressive approach, think of writing an excerpt of the day in a journal. As the writer of the advertisement, you want to express your personal feelings, thoughts, or opinions related to the offerings. For example, a Business Opportunity may be advertised as, "I made over $100,000.00 in one year. I cannot believe how easy it was". This eliminates the need to use examples or testimonials, as the author becomes the example.

Writing a Persuasive Classified Ad

A persuasive advertisement is used to convince the reader or change their opinion. To be successful with a persuasive classified ad, the writer needs to have a firm, direct, and clear point. The goal is to evoke a reaction that causes the reader to have the same point-of-view as the Author. A very common form of advertising, that uses a Persuasive approach, is the Governments, "Register to Vote," Campaigns. They are generally direct and to the point. They provide a concise reason why you should register to vote, "Make your voice heard". By pointing out a simple benefit, they are achieving the task of the persuasive advertisement, getting unregistered citizens to register.

Writing an Informative Classified Ad

Informative advertising provides information to the readers and generally explains what is being offered. When constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research data. This is becoming very common on the internet, as more people are becoming information hungry. Consumers want to know what they are buying. In addition, this is a wise choice, if consumers cannot physically see the item you are selling. An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles (Not Dealerships). They generally print large advertisements that inform readers of the Vehicles Engine Horsepower, Torque, Maintenance Schedule, Improvements from prior models, available colors, Wheelbase, seating, trunk size, etc... All the information is based on facts and research. It allows consumers to compare their vehicles to similar Auto Models, without taking a test drive.

Headlines and Body of your Classified Advertisements

Headlines are often referred to as titles, and are very important in catching the readers' eye. Headlines should always be typed in capital letters. In addition, use simple name recognition techniques. For example, if you are advertising a Car for Sale, input the Make and Model for the headline. In contrast, if you are selling Real Estate, you should use the street and Town the property is located.

Business advertisements should always use the name of the company. The more the name is seen, the better your Public Relations becomes.

Don't overextend the headline. An example of an overextended headline is adding, "Car for Sale," when placing an advertisement under a, "Cars for Sale," category. This text is simply not needed, as the consumer is already aware that they are looking at, "Cars for Sale".

Consider what you see from professional journalists that writes columns in a newspaper. Simple and Straight forward, inform the readers what the Classified Ad is promoting. They never mention the words that already are in the columns' header (Entertainment, Movies, Lifestyle, etc..).

The context or body of your classified is very important. First, the body of your advertisement needs to have proper grammar. Having a Classified advertisement with, "Typo's," gives a bad impression. Next, make sure the body is easy to read. This can be accomplished by using paragraphs with short sentences and avoiding all capital letters. Keep in mind, the body is not a headline; you already grabbed the consumers' attention, as they are reading your advertisement.

The goal should be to make it pleasant at this point. Finally, end the advertisement with a call to action. How does a consumer proceed to accept your offer? What is the next step they need to take? Use power phrases similar to, "Call Now for Further Details".

Consider the season of your target audience (Dependent on the Offering). In the winter, people may have different motives than in the hot summer. In addition, take into consideration up-and-coming Holidays. Simply wishing a, "Merry Christmas," will evoke warm emotions when people are reading your advertisements. This may help take away the Hard-sell frame of mind the consumer has, while reading your advertisements.

About The Author

Michael Medeiros is an Entrepreneur with a background in Business and Advertising. He works as a Part-Time Real Estate Agent for Century 21 Hearst Realty, in Turnersville NJ . Michael Medeiros is also the founder of Mjmls online classifieds www.mjmls.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 20 / 2019

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The report on the Global LED Advertising Board Market offers complete data on the LED Advertising Board market. Components, for example, main players, ...


New Profitable Report on Programmatic Advertising With Top Profiling Companies like AOL Advertising, App Nexus, Ad Roll, Adobe Systems, Adingo, Beeswax, Connexity, DataXu , DoubleClick, Flurry, Media Math, Rubicon Project. - Market Reports
New Profitable Report on Programmatic Advertising With Top Profiling Companies like AOL Advertising, App Nexus, Ad Roll, Adobe Systems, Adingo, Beeswax, Connexity, DataXu , DoubleClick, Flurry, Media Math, Rubicon Project.  Market Reports

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next ...


Is The Upfront Advertising Model Outdated? - Cheddar
Is The Upfront Advertising Model Outdated?  Cheddar

The 2019 Upfronts are underway and advertisers are getting ready to spend big bucks for some prime commercial spots this fall. Dallas Lawrence, Chief ...


IN CASE YOU MISSED IT TUESDAY: Are You Being Duped By Digital? - Radio Ink
IN CASE YOU MISSED IT TUESDAY: Are You Being Duped By Digital?  Radio Ink

(By Matt Nystrom) This is an open letter to my colleagues in the radio industry. If you've spent any time working in advertising, you've probably heard some ...


How to reduce risk of failure for international advertising campaigns - Campaign US
How to reduce risk of failure for international advertising campaigns  Campaign US

International advertising is tricky. You have to navigate fundamentally different market segments, languages, and cultural nuances. Even giant companies like ...


Vivaldi 2.6 will block abusive advertisement by default - Ghacks Technology News
Vivaldi 2.6 will block abusive advertisement by default  Ghacks Technology News

The upcoming Vivaldi 2.6 web browser will block abusive advertisement practices by default using Google's abusive experiences blocklist.


Digital Advertising Is Increasingly Concentrated Among a Few Winners - Motley Fool
Digital Advertising Is Increasingly Concentrated Among a Few Winners  Motley Fool

U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $107.5 billion marketers ...


Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features - Search Engine Land
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine Land

The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...


Art and advertising collide unevenly in Heather Theatre’s ‘Billboard’ - Tampa Bay Times
Art and advertising collide unevenly in Heather Theatre’s ‘Billboard’  Tampa Bay Times

TAMPA — The Tampa Bay area's hidden theater jewel lies tucked away in a nondescript office park off W Hillsborough Avenue. The Heather Theatre Company ...


Navajo Nation Congratulates Graduates – Navajo Post Marketing & Advertising Newspaper - The Navajo Post
Navajo Nation Congratulates Graduates – Navajo Post Marketing & Advertising Newspaper  The Navajo Post

WINDOW ROCK– During the graduation season, Navajo Nation President Jonathan Nez and Vice President Myron Lizer had the honor of attending several ...


Roundup Sellers Boost Advertising as Lawsuits Mount for Weedkiller - The Wall Street Journal
Roundup Sellers Boost Advertising as Lawsuits Mount for Weedkiller  The Wall Street Journal

Roundup is getting an advertising boost after thousands of plaintiffs have alleged that the world's most widely used weedkiller causes cancer. Bayer AG, the ...


Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers - Digital Signage Connection
Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers  Digital Signage Connection

STERLING, Va.–Neustar®, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics ...


When Drafting Online Bio, Beware of Client Confidentiality and Advertising Rules | Daily Report - Law.com
When Drafting Online Bio, Beware of Client Confidentiality and Advertising Rules | Daily Report  Law.com

Nearly every practicing attorney has some sort of online presence, whether through a social media professional networking site like LinkedIn or through the ...


Serbian internet advertising grows 25% in 2018 - Telecompaper
Serbian internet advertising grows 25% in 2018  Telecompaper

About EUR 36.8 million was spent on online advertising in Serbia in 2018, which is 24.8 percent more than in the previous year, according to information ...


Scott Hall Calls Out Promotion For Falsely Advertising An Appearance - SEScoops
Scott Hall Calls Out Promotion For Falsely Advertising An Appearance  SEScoops

"The Bad Guy" Scott Hall has called out an indie wrestling promotion for falesly advertising he would be at their show in June.


Be smart, advertisers. Here’s how to approach rising Google brand CPC - Marketing Land
Be smart, advertisers. Here’s how to approach rising Google brand CPC  Marketing Land

Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search ...


As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet - The New York Times
As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet  The New York Times

This week, the television industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five ...


'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom - Business Insider
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom  Business Insider

Venture capital fund MathCapital has invested in 18 companies since launching last year.


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up - Variety
TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs - Pharmacy Times
Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs  Pharmacy Times

A final rule from the Centers for Medicare & Medicaid Services (CMS) will require the inclusion of wholesale acquisition cost, or list price, in direct-to-consumer ...


Snap has a new partnership that opens it up to hundreds of thousands of advertisers - CNBC
Snap has a new partnership that opens it up to hundreds of thousands of advertisers  CNBC

Snap and Shopify have a new integration to allow Shopify merchants to buy and manage Snapchat Story ad campaigns.


TV networks make inroads to addressable advertising - Seeking Alpha
TV networks make inroads to addressable advertising  Seeking Alpha

Major TV network owners are making moves on addressable advertising, a $2B market ripe for tapping now that technology has advanced to enable showing ...


Capitol Views: Attorney advertising review gaining support - Greater Baton Rouge Business Report
Capitol Views: Attorney advertising review gaining support  Greater Baton Rouge Business Report

The House Judiciary Committee easily advanced legislation this morning that would bring new scrutiny and oversight to the promotional practices employed by ...


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