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Create Your Dynamic Elevator Speech


So, what's an elevator speech, and how do you get one?

What Is It?

An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.

Elevator speeches are intended to prepare you for very brief, chance encounters in an elevator. But elevator speeches are not just for elevators! You should use it whenever you want to introduce yourself to a new contact. That could be in the supermarket, waiting in line at an ATM or when you get your morning latte.

So, who better than you to describe with passion, precision and persuasiveness what you do? A great elevator speech makes a lasting first impression, showcases your professionalism and allows you to position yourself.

And if you want to network successfully, you need an elevator speech!

How to Prepare an Elevator Speech, or What's My Line?

Now for a short course in preparing your elevator speech, or unique selling proposition.

First, and most important, think in terms of the benefits your clients or customers derive from your services. Trust me, no one is going to be riveted if you say:

"Hi, my name is Stanley Manly, and I'm a public relations executive with twenty years of experience."

Or:

"Hi, I'm Sally Hopeful, and I'm an executive recruiter.

Two big yawns.

What's In It for Me?

Do you recall that old radio station, WII-FM: What's In It For Me?!

If you remember that people are always more interested in how you can help them, you're on the right track. Keep that top of mind when composing your speech.

Here's how to improve the two examples mentioned above:

"Hi, my name is Stanley Manly, and I help inventors tell the world about their inventions."

"Hi, I'm Sally Hopeful. I partner with companies that need to find talented people to help their business growth and become more profitable."

Now, you've got my attention!

Let's use my elevator speech before and after as an example:

Here's my before version (and I wondered why people looked at me with a frozen smile!):

"Hi, I'm Dale Kurow, and I'm a career and executive coach. I hold a Master's Degree in Career Counseling and have been trained by a master level coach. (Who cares!) I've been an HR director for a multinational cosmetic company, run a PR agency and taught college-level business courses. (So what!) I believe that coaching can be the catalyst to change your life. (Are you asleep yet?)

See how that was all about me, me, me?

Now for the revised version:

"Hi, I'm Dale Kurow, and I help people become more successful at their work. For example, I've helped a client change jobs with a 40% salary increase, I've helped a client develop the skills to deal with a difficult boss, and I've helped a manager devise new ways to keep her staff motivated."

Here are a few more examples:

I know an Avon representative who says:

"I help women look beautiful."

Or a business coach that says:

"I help you get more clients than you know what to do with."

And here's my favorite, one that is used by an IRS agent:

"I'm a government fund-raiser."

Action Steps

So, here's what you need to do to craft your elevator speech.

First, write down the "deliverables" -- the services or features that you provide. Then, think in terms of the benefits that your clients or employer could derive from these services. You could use several successful client outcomes, as I did.

Once you've got that written, create an opening sentence that will grab the listener's attention, as our Avon representative did above. The best openers leave the listener wanting more information. And you do not have to include your title, especially if you think it has a negative connotation (an IRS agent, for example).

Finally, your elevator speech must roll off your tongue with ease. Practice your speech in front of the mirror and with friends. Record it on your answering machine, and listen to it. Do you sound confident? Sincere? Is it engaging? Tweak accordingly. Then, take it on the road.

Dale Kurow, M.S., is an author and a career and executive coach in NYC. Dale works with clients across the U.S. and internationally, helping them to become better managers, figure out their next career moves and thrive despite office politics. Visit Dale's web site at http://www.dalekurow.com/newsletter to sign-up for her free monthly ezine "Career Essentials," chocked full of useful career tips and strategies you can use immediately.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. August / 11 / 2020

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LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness  Odessa American

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Official suggests residents subsidizing advertising for The Villages  Villages-News

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The Growing Global Movement to End Outdoor Advertising  Inter Press Service

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The Pitch: Advertising and marketing news for 8.11.20  RichmondBizSense

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Univision Swings To Q2 Loss Due To 40% Plunge In Advertising Revenue, But Says Q3 Showing Steady Gains – Update  Deadline

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UBCO researchers link advertising to uptick in youth vaping  EurekAlert

Clorox believes advertising is critical in a recession | WARC - Warc
Clorox believes advertising is critical in a recession | WARC  Warc

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Out-of-Home Advertising Is Becoming More Digitally Driven  eMarketer

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Muralist restores historic advertising artwork in Beloit | Local News  Gazettextra

House GOP super PAC adds $45M to fall advertising - Politico
House GOP super PAC adds $45M to fall advertising  Politico

Quebecor's OOH Advertising Inventory now Even More Accessible via Broadsign Reach and Campsite Programmatic Purchasing Platforms - Digital Signage Connection
Quebecor's OOH Advertising Inventory now Even More Accessible via Broadsign Reach and Campsite Programmatic Purchasing Platforms  Digital Signage Connection

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Asiaray Secures Concession Rights for Chengdu Tianfu International Airport's Advertising Media  ACROFAN USA

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Advertising's Most Debatable, Overused Term: 'Premium' 08/11/2020  MediaPost Communications

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Why brands like Anheuser-Busch are taking more advertising in-house - Business Insider  Business Insider

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Search Advertising Software Market : Huge Growth Opportunity by Trend, Key Players and Forecast 2026  Chelanpress

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WarnerMedia shakes up leadership amid rollout of HBO Max - Business Insider  Business Insider

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Tech in Place to Support Addressable Advertising With NextGen TV, But More Is Needed  TV Technology

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Healthcare Advertising Market Size, Industry Analysis Report by Trends, Demand, Technology, Forthcoming Developments, Growth Challenges and Opportunities By Johnson & Johnson Services, Pfizer, Merck & Co, Novartis AG, Sanofi  Chelanpress

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Interactive Advertising Market 2020 – 2023: Global Trends, Emerging Technologies, COVID – 19 Impact Analysis, Competitor Strategy and Industry Segments - Press Release  Digital Journal

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Ireland MP: Airbnb deliberately advertising West Bank homes as 'in Israel'  Middle East Monitor

Sponsored: In-game advertising, the compliance perspective - Gamasutra
Sponsored: In-game advertising, the compliance perspective  Gamasutra

Maxwell House Coffee Class-Action Claims Deceptive Advertising - The National Law Review
Maxwell House Coffee Class-Action Claims Deceptive Advertising  The National Law Review

Advertising Market 2020 Real Time Analysis And COVID-19 Impact On Top Manufacturers – WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Havas SA, Focus Media Group, AVIC Culture Co. Ltd., Guangdong Advertising Co. Ltd. - Chelanpress
Advertising Market 2020 Real Time Analysis And COVID-19 Impact On Top Manufacturers – WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Havas SA, Focus Media Group, AVIC Culture Co. Ltd., Guangdong Advertising Co. Ltd.  Chelanpress

IPS Partners with Advantage Software to Transform the Payables Lifecycle for Advertising Agencies and Marketing Companies - Yahoo Finance
IPS Partners with Advantage Software to Transform the Payables Lifecycle for Advertising Agencies and Marketing Companies  Yahoo Finance

SPONSORED ADVERTISING BY ADVENTHEALTH: House Calls: How to wear a face mask properly - FOX 35 Orlando
SPONSORED ADVERTISING BY ADVENTHEALTH: House Calls: How to wear a face mask properly  FOX 35 Orlando

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Outdoor Advertising Market to 2026: Growth Analysis by Manufacturers, Regions, Types and Applications  AlgosOnline

JW Player names advertising demand chief for EMEA - Digital TV Europe
JW Player names advertising demand chief for EMEA  Digital TV Europe

Cross-Channel Advertising Software Market Size, Historical Growth, Analysis, Opportunities and Forecast To 2025 - AlgosOnline
Cross-Channel Advertising Software Market Size, Historical Growth, Analysis, Opportunities and Forecast To 2025  AlgosOnline

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Social Advertising Software Market Emerging Trends, Opportunity, Industry Overview And Growth Analysis Forecast To 2027  Levee Report

Virginia Draft Regulations Include Strict Advertising Restrictions Similar To Tennessee - GamblingCompliance
Virginia Draft Regulations Include Strict Advertising Restrictions Similar To Tennessee  GamblingCompliance

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Global Programmatic Display Advertising Platform Market Growth And Segment Forecast 2020-2027 | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, Etc.  Levee Report

Despite Short-Term Advertising Downturns, Esports Outlook Remains Positive - eMarketer
Despite Short-Term Advertising Downturns, Esports Outlook Remains Positive  eMarketer

TikTok prepares advertisers for possible app ban - Reuters
TikTok prepares advertisers for possible app ban  Reuters

News Corp Posts Wider Loss as Coronavirus Pummels Advertising Revenue - The Wall Street Journal
News Corp Posts Wider Loss as Coronavirus Pummels Advertising Revenue  The Wall Street Journal

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Advertising Agency Mother Signs 61000 SF Office Lease in Brooklyn  REBusinessOnline

AI applications for digital out of home advertising - ClickZ
AI applications for digital out of home advertising  ClickZ

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Online Display Advertising Services Market Complete survey 2020-2027 Insights, Demand, Analysis, Manufacturers, Type and Application  Levee Report

ASK THE BOARD: Advertising in Unprecedented Times - Digital Signage Connection
ASK THE BOARD: Advertising in Unprecedented Times  Digital Signage Connection

Advertising Revenues Projected To Decline In 2020 Worldwide - Forbes
Advertising Revenues Projected To Decline In 2020 Worldwide  Forbes

Auto sector returns to advertising in Q2 2020 - ETBrandEquity.com
Auto sector returns to advertising in Q2 2020  ETBrandEquity.com

Adverty Partners with SuperAwesome to Enable Kid-Safe Advertising - ExchangeWire
Adverty Partners with SuperAwesome to Enable Kid-Safe Advertising  ExchangeWire

The Future of Advertising - AdNews
The Future of Advertising  AdNews

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Cord Cutting Seems Disastrous for TV Advertising  24/7 Wall St.

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Scrutiny of bailout pushes Householder’s Enterprise into advertising frenzy  The Newark Advocate

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etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing  MarTech Series

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Threat actors behind Smaug ransomware are advertising their RasS platform on the Dark Web forum  www.computing.co.uk

Facebook bans pro-Trump super PAC from advertising on its platform - Fox Business
Facebook bans pro-Trump super PAC from advertising on its platform  Fox Business

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Meet the Press Blog: Latest news, analysis and data driving the political discussion  NBC News

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CAPITOL RECAP: State launches $5 million advertising campaign to promote face coverings in Illinois  Journal Gazette and Times-Courier

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Global Augmented Reality for Advertising Market To Witness A Pronounce Growth During 2027:Google Metaio NGRAIN Leo Burnett Total Immersion Zappar  Levee Report

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CTV spending sees strong growth amid broader revenue decline  Business Insider

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Why Microsoft's Potential TikTok Acquisition Probably Isn't About Advertising  AdExchanger

Local Advertisers Take Over Facebook, Give National Brands The Brush-Off 08/10/2020 - MediaPost Communications
Local Advertisers Take Over Facebook, Give National Brands The Brush-Off 08/10/2020  MediaPost Communications

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Evening Standard to Cut One-Third of Staff as Covid-19 Hits Advertising  Editor And Publisher Magazine

Trump campaign restarts TV advertising with spots slamming Biden - POLITICO
Trump campaign restarts TV advertising with spots slamming Biden  POLITICO

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2020 Digital Video Advertising Market  GlobeNewswire

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Lamar Advertising removes anti-mask billboards, declines to display 3 of 4 ads from anti-racism group  The Spokesman-Review

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Mobile Native Advertising: A Better Way to Reach Ideal Customers  Marketing Tech Outlook

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Rapid TV News - Advertising falls but Scripps enjoys second-quarter revenue boost  Rapid TV News

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Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others  Forbes

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected  ClickZ

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86000 car trips: Good sign for advertisers  Manteca Bulletin

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Venatus Expands In-Game Advertising Offering With Frameplay  MarTech Series

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ViacomCBS Takes Q2 Advertising Hit But Manages To Beat Revenue Forecasts  Deadline

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More Than 1,000 Companies Boycotted Facebook. Did It Work?  The New York Times

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97.9 The Hill and Chapelboro.com Establish the Community Nonprofit Advertising Fund  Chapelboro.com

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Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement  Social Media Today

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How To Optimize Your Spending On Amazon Advertising  MarTech Series

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Survey: COVID-19 prompts shift to digital advertising  CMO

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Black advertising employees report 'unsafe' work environments, survey reveals - Agencies - MM&M  Medical Marketing and Media

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‘We’ll get briefs we couldn’t access before’: Inside Channel 4’s push for programmatic advertisers  Digiday

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The future of luxury advertising – A discussion between Michaela Vybohova and Jacques Burga  America Daily Post

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Advertising Management Platform Market 2020 Growth Analysis 2027 and Top Performing Players - Snapchat (Flite), Google, Thunder, Celtra, Flashtalking, etc.  Market Research Posts

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‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry  The New York Times

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UK advertisers pulled more than £1.1bn spend during Covid lockdown  The Guardian

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IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

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Impact of Covid-19 on Display Advertising Software Market to Witness High Demand During 2020-2027 with Top Key Players | DoubleClick ,Marin Software  Reports Watch

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As Major League Baseball begins to play ball again, advertisers clamor for ad time  CNN

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Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads  PRNewswire

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AIG Life & Retirement Launches We See the Future in You Advertising Campaign at 2020 PGA Championship  Business Wire

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Advertising Budget: Rules Of Calculation And Planning  FinSMEs

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Advertising & Marketing: Introduction  Lexology

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AdTech Roundup: Top Things in Advertising Technology  MarTech Series

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Disney Slashed Ad Spending on Facebook Amid Growing Boycott  The Wall Street Journal

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The Science of Ayurveda and the Advertising of False Remedies in a Pandemic  JURIST

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Hulu Ads For $500? Streamer Makes Bid for Small Advertisers  Variety

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Advertisement: American Advertisement | Review  Pitchfork

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An anti-Trump Republican group is courting ‘soft’ Trump supporters in Pennsylvania with $1 million in ads  The Philadelphia Inquirer

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Target, MTV Blocked Ads From News Mentioning ‘George Floyd’ and ‘Protests’  The Wall Street Journal

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As Trump Pushes Into Portland, His Campaign Ads Turn Darker  The New York Times

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

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Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

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Facebook Boycott: Starbucks and Diageo to Pull Ads  The New York Times

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As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

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Ad Boycott of Facebook Keeps Growing  The New York Times

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How to achieve brand safety in digital advertising  SmartBrief

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‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook  The New York Times

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