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Constructing Business Advertisements


What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb". In addition, there are three important angles to consider when writing business advertisements.

Choosing the angle of your advertising may vary depending on what is offered. Writing a business Ad is not much different than writing an essay, with the exception of a literary work. Here are three well known angles to utilize when constructing a business advertisement.

Expressive Advertisements

An expressive advertisement is very personal. Expressive ads may be a good idea for a small business wanting to utilize a personal approach. Think of writing an excerpt of the day in a journal. As the writer of the advertisement, express personal feelings, thoughts, or opinions related to the offerings. For example, a Business Opportunity may be advertised as, "I made over $100,000.00 in one year. I cannot believe how easy it was". This eliminates the need to use examples or testimonials, as the author becomes the example.

Persuasive Advertisements

A persuasive advertisement is used to convince the reader or change their opinion. To be successful with a persuasive ad, the writer needs to have a firm, direct, and clear point. The goal is to evoke a reaction that causes the reader to have the same point-of-view.

A common form of advertising, using a Persuasive approach, is the Governments, "Register to Vote," advertisements. They generally are direct and to the point. They provide a concise reason why the reader should register to vote, "Make your voice heard". By pointing out a simple benefit, they are achieving the task of persuasion.

Informative Advertisements

Informative advertisements provide detailed information. They explain all the details of a product or service. When constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research data.

This is becoming common on the internet, as consumers are noticeably, "information hungry". Consumers want to know what they are buying. In addition, this is a wise choice if consumers cannot physically see the item for sale.

An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles (Not Dealerships). They generally print large advertisements that inform readers of the Vehicles Engine Horsepower, Torque, Maintenance Schedule, Improvements from prior models, available colors, Wheelbase, seating, trunk size, etc... All the information is based on facts and research. It allows consumers to compare their vehicles to similar Models, prior to taking a test drive.

With some thought and planning, an advertiser can present their information with an angle that sells. It takes monitoring, trial and error, and careful construction. Clearly indicate the next step by including a call to action. If the audience does not recognize an ordering process, it is likely the advertisement will not produce results.

Michael Medeiros is an Entrepreneur with a background in Business and Advertising and the founder of Mjmls.

Online Classifieds, Website Directory; (www.mjmls.com)


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. February / 28 / 2020

Privacy Changes Are Making Mobile Advertising More Complicated - Adweek
Privacy Changes Are Making Mobile Advertising More Complicated  Adweek

In Focus: Vision 2020, New Social Media Rules For Political Advertising, UNCF Mayor’s Masked Ball - phl17.com
In Focus: Vision 2020, New Social Media Rules For Political Advertising, UNCF Mayor’s Masked Ball  phl17.com

Etsy Earnings Win, Advertising Fees - pymnts.com
Etsy Earnings Win, Advertising Fees  pymnts.com

Why Programmatic Advertising Won't Work On TV 02/27/2020 - MediaPost Communications
Why Programmatic Advertising Won't Work On TV 02/27/2020  MediaPost Communications

ASEOHosting: Traditional Online Advertising is Dire in 2020 - Yahoo Finance
ASEOHosting: Traditional Online Advertising is Dire in 2020  Yahoo Finance

'I'm me, not meat' | PETA Billboard idea rejected by advertising company - 13newsnow.com WVEC
'I'm me, not meat' | PETA Billboard idea rejected by advertising company  13newsnow.com WVEC

Advertising Through the Rideshare Industry - Grit Daily
Advertising Through the Rideshare Industry  Grit Daily

UK Drug Advertising Complaints Increase as Withdrawn Advertisements Remain Steady - Regulatory Focus
UK Drug Advertising Complaints Increase as Withdrawn Advertisements Remain Steady  Regulatory Focus

Vermont House Approves Selling Weed — But Not Advertising It - Seven Days
Vermont House Approves Selling Weed — But Not Advertising It  Seven Days

Viewership and Advertising Insights for the 10th Democratic Debate - Broadcasting & Cable
Viewership and Advertising Insights for the 10th Democratic Debate  Broadcasting & Cable

Discover the Top Perks of LED Advertising - socPub
Discover the Top Perks of LED Advertising  socPub

American Advertising Federation Space Coast Honors Winners of 2020 ADDY Awards | - SpaceCoastDaily.com
American Advertising Federation Space Coast Honors Winners of 2020 ADDY Awards |  SpaceCoastDaily.com

Layton woman arrested for advertising videos of infant, child rape on social media app - KJZZ
Layton woman arrested for advertising videos of infant, child rape on social media app  KJZZ

Univision Q4 Sees Slight Revenue Increase, Core Advertising 6% Higher 02/28/2020 - MediaPost Communications
Univision Q4 Sees Slight Revenue Increase, Core Advertising 6% Higher 02/28/2020  MediaPost Communications

How buyers and advertisers are planning for the end of the third-party cookie - Digiday
How buyers and advertisers are planning for the end of the third-party cookie  Digiday

Lamar Advertising Company Announces Cash Dividend on Common Stock - Yahoo Finance
Lamar Advertising Company Announces Cash Dividend on Common Stock  Yahoo Finance

Senate passes bill to regulate advertising on raw milk sales in Kansas - The Hutchinson News
Senate passes bill to regulate advertising on raw milk sales in Kansas  The Hutchinson News

Meet Today’s Innovators: Digital Celebrities, Augmented Reality, 3D Advertising, AR E-Commerce, and Biotech Breakthroughs in Cancer, HIV therapy (and potential coronavirus treatment) - Yahoo Finance
Meet Today’s Innovators: Digital Celebrities, Augmented Reality, 3D Advertising, AR E-Commerce, and Biotech Breakthroughs in Cancer, HIV therapy (and potential coronavirus treatment)  Yahoo Finance

Sinclair Broadcast expects to see record political advertising sales this year after earnings miss - Baltimore Sun
Sinclair Broadcast expects to see record political advertising sales this year after earnings miss  Baltimore Sun

AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference - MarTech Series
AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference  MarTech Series

Acast Launches Acast Marketplace, a Podcast Advertising Platform - MarTech Advisor
Acast Launches Acast Marketplace, a Podcast Advertising Platform  MarTech Advisor

Macias Creative Wins Big at Miami’s American Advertising Federation’s Addy Awards Taking Home Ten Addys - Yahoo Finance
Macias Creative Wins Big at Miami’s American Advertising Federation’s Addy Awards Taking Home Ten Addys  Yahoo Finance

Savannah Bananas baseball team removing all advertising from games this season - Bluffton Today
Savannah Bananas baseball team removing all advertising from games this season  Bluffton Today

'This line is for employees only': stories of being Black in advertising, 1969-2020 - The Drum
'This line is for employees only': stories of being Black in advertising, 1969-2020  The Drum

SONIC Drive-In Puts Guests in the Driver’s Seat with New Advertising Campaign THIS IS HOW WE SONIC - Yahoo Finance
SONIC Drive-In Puts Guests in the Driver’s Seat with New Advertising Campaign THIS IS HOW WE SONIC  Yahoo Finance

Kroger Precision Marketing Achieves Tag Platinum Certification For Digital Advertising Trust And Transparency Practices - Yahoo Finance
Kroger Precision Marketing Achieves Tag Platinum Certification For Digital Advertising Trust And Transparency Practices  Yahoo Finance

NBCUniversal Details New ‘One Platform’ Advertising Ahead Of Upfront - Deadline
NBCUniversal Details New ‘One Platform’ Advertising Ahead Of Upfront  Deadline

Friendable Focuses on Machine Learning and AI for Mobile Advertising Campaign, Choosing “LiftOff” as Partner - MarTech Series
Friendable Focuses on Machine Learning and AI for Mobile Advertising Campaign, Choosing “LiftOff” as Partner  MarTech Series

How Record Television Advertising is Shaping American Elections - Niskanen Center
How Record Television Advertising is Shaping American Elections  Niskanen Center

NBC intros 'Spot On' business for local connected TV/OTT advertising - FierceVideo
NBC intros 'Spot On' business for local connected TV/OTT advertising  FierceVideo

ASA: The volume of gambling ads is driving distrust of advertising - Marketing Week
ASA: The volume of gambling ads is driving distrust of advertising  Marketing Week

Vince Cullers Group: First black owned advertising agency - wcia.com
Vince Cullers Group: First black owned advertising agency  wcia.com

Garnet Media Group wins regional advertising awards - UofSC News & Events - @UofSC
Garnet Media Group wins regional advertising awards - UofSC News & Events  @UofSC

The Honest Ads Act Charts A Path For Political Advertising - AdExchanger
The Honest Ads Act Charts A Path For Political Advertising  AdExchanger

Video lottery advertising bill (HB1249) dies in committee - KELO AM-FM
Video lottery advertising bill (HB1249) dies in committee  KELO AM-FM

ADVERTISING: Advertorial — JONATHON M. SASSER: Sleep: Quality over quantity - Coeur d'Alene Press
ADVERTISING: Advertorial — JONATHON M. SASSER: Sleep: Quality over quantity  Coeur d'Alene Press

INTRODUCING: The Lost Coast Outpost CLASSYFieds! Classified Advertising For the Humboldt County Masses! - Lost Coast Outpost
INTRODUCING: The Lost Coast Outpost CLASSYFieds! Classified Advertising For the Humboldt County Masses!  Lost Coast Outpost

Billionaire Bloomberg is proving no amount of advertising can sell a flawed product - NationofChange
Billionaire Bloomberg is proving no amount of advertising can sell a flawed product  NationofChange

"NBC Spot On," A New Local OTT/CTV Advanced Advertising Business Launches At NBCUniversal Owned Television Stations - Yahoo Finance
"NBC Spot On," A New Local OTT/CTV Advanced Advertising Business Launches At NBCUniversal Owned Television Stations  Yahoo Finance

Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud - Branding in Asia Magazine
Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud  Branding in Asia Magazine

All Eyes On Influencers: FDA And FTC Examination Of Endorser Advertising Signals Global Focus On Social Media - Media, Telecoms, IT, Entertainment - Worldwide - Mondaq News Alerts
All Eyes On Influencers: FDA And FTC Examination Of Endorser Advertising Signals Global Focus On Social Media - Media, Telecoms, IT, Entertainment - Worldwide  Mondaq News Alerts

Advertising Week Europe 'monitors' coronavirus as London media agency shutters - AdAge.com
Advertising Week Europe 'monitors' coronavirus as London media agency shutters  AdAge.com

Discovery Profit Rises Despite Cord-Cutting and New Investments - Variety
Discovery Profit Rises Despite Cord-Cutting and New Investments  Variety

Susan Collins complains about misleading campaign advertising - Lewiston Sun Journal
Susan Collins complains about misleading campaign advertising  Lewiston Sun Journal

Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference - Yahoo Finance
Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference  Yahoo Finance

The 'Why' of an Advertising Photo - PetaPixel
The 'Why' of an Advertising Photo  PetaPixel

This Campaign Season, BBB National Programs' Digital Advertising Accountability Program is Helping Voters Understand the Origins of Online Political Ads - Inside NoVA
This Campaign Season, BBB National Programs' Digital Advertising Accountability Program is Helping Voters Understand the Origins of Online Political Ads  Inside NoVA

AMC Networks Sees Q4 Declines In Advertising And Subscriber Revenues 02/27/2020 - MediaPost Communications
AMC Networks Sees Q4 Declines In Advertising And Subscriber Revenues 02/27/2020  MediaPost Communications

The Big Won becomes World Creative Rankings to benchmark advertising's top performers - The Drum
The Big Won becomes World Creative Rankings to benchmark advertising's top performers  The Drum

Guidance issued for advertising marijuana products in Maine - Press Herald
Guidance issued for advertising marijuana products in Maine  Press Herald

California Court Sets High Bar For Class Certification In False Advertising Cases - Litigation, Mediation & Arbitration - United States - Mondaq News Alerts
California Court Sets High Bar For Class Certification In False Advertising Cases - Litigation, Mediation & Arbitration - United States  Mondaq News Alerts

Student Association implements new policy on OCCT advertisements - Binghamton University Pipe Dream
Student Association implements new policy on OCCT advertisements  Binghamton University Pipe Dream

A realist’s take on travel advertising in 2020 - PhocusWire
A realist’s take on travel advertising in 2020  PhocusWire

Olympics advertisers hold their breath in coronavirus waiting game - AdAge.com
Olympics advertisers hold their breath in coronavirus waiting game  AdAge.com

Competition Bureau's Marketing and Advertising Priorities: Dishonest Price Claims - Lexology
Competition Bureau's Marketing and Advertising Priorities: Dishonest Price Claims  Lexology

SEC Looks to Loosen Advisor Advertising, Solicitation Rules - The 401(k) Specialist
SEC Looks to Loosen Advisor Advertising, Solicitation Rules  The 401(k) Specialist

Why a Grab and Gojek merger could disrupt advertising in South East Asia - The Drum
Why a Grab and Gojek merger could disrupt advertising in South East Asia  The Drum

Camera club to host advertising photographer | Arts - The Star Democrat
Camera club to host advertising photographer | Arts  The Star Democrat

Here's what you need to know in advertising and media this week - Business Insider - Business Insider
Here's what you need to know in advertising and media this week - Business Insider  Business Insider

Accenture spearheads consultancy v advertising turf war - Financial Times
Accenture spearheads consultancy v advertising turf war  Financial Times

Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Our philosophy - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Our philosophy  Coeur d'Alene Press

Martin Lewis calls for publishers to act over fake news ads - The Guardian
Martin Lewis calls for publishers to act over fake news ads  The Guardian

Trump campaign buys top advertising spot on YouTube for Election Day | TheHill - The Hill
Trump campaign buys top advertising spot on YouTube for Election Day | TheHill  The Hill

Outdoor advertising Market to depict appreciable growth prospects over 2020-2025 - openPR
Outdoor advertising Market to depict appreciable growth prospects over 2020-2025  openPR

Avoid These Advertising and Marketing Mistakes - Legal Reader
Avoid These Advertising and Marketing Mistakes  Legal Reader

Contextual advertising company GumGum raises $22M - TechCrunch
Contextual advertising company GumGum raises $22M  TechCrunch

UK industry chief: ‘Advertising without trust is just noise’ - Financial Times
UK industry chief: ‘Advertising without trust is just noise’  Financial Times

How much Mike Bloomberg is spending on campaign ads - Washington Post
How much Mike Bloomberg is spending on campaign ads  Washington Post

PODCAST: Dean Evans of Cars.com on the state of automotive advertising - Auto Remarketing
PODCAST: Dean Evans of Cars.com on the state of automotive advertising  Auto Remarketing

'Nobody has a stellar record’: Popular food delivery apps may be advertising wrong prices, menus - WSOC Charlotte
'Nobody has a stellar record’: Popular food delivery apps may be advertising wrong prices, menus  WSOC Charlotte

Vaping trends switch during investigation into Juul Labs advertising - KOMU 8
Vaping trends switch during investigation into Juul Labs advertising  KOMU 8

AdQuick raises $6M to conquer an advertising market Google and Facebook won’t - TechCrunch
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t  TechCrunch

Spain government proposes crackdown on gambling advertising - Yogonet International
Spain government proposes crackdown on gambling advertising  Yogonet International

Classifieds - Chicago Reader
Classifieds  Chicago Reader

Why Burger King Is Proudly Advertising a Moldy Whopper - Adweek
Why Burger King Is Proudly Advertising a Moldy Whopper  Adweek

Do Institutions Own Pressman Advertising Limited (NSE:PRESSMN) Shares? - Simply Wall St
Do Institutions Own Pressman Advertising Limited (NSE:PRESSMN) Shares?  Simply Wall St

‘Cookie apocalypse’ forces profound changes in online advertising - Financial Times
‘Cookie apocalypse’ forces profound changes in online advertising  Financial Times

The Mobile & Tablet Advertising Market to See Huge Growth - openPR
The Mobile & Tablet Advertising Market to See Huge Growth  openPR

Trump administration outsourcing part of census advertising campaign to state-run Chinese media: report - Raw Story
Trump administration outsourcing part of census advertising campaign to state-run Chinese media: report  Raw Story

Advertising tycoon Martin Sorrell is facing a divorce after splitting from his wife of 12 years - Daily Mail
Advertising tycoon Martin Sorrell is facing a divorce after splitting from his wife of 12 years  Daily Mail

Winston-Salem PETA billboard honoring cows killed in highway crash rejected by advertising company - WXII12 Winston-Salem
Winston-Salem PETA billboard honoring cows killed in highway crash rejected by advertising company  WXII12 Winston-Salem

New Las Cruces rental scam asks for electronic transfer of funds - Las Cruces Sun-News
New Las Cruces rental scam asks for electronic transfer of funds  Las Cruces Sun-News

How Anheuser-Busch is disrupting football advertising with the XFL - KSDK.com
How Anheuser-Busch is disrupting football advertising with the XFL  KSDK.com

ISBA tackles public trust with five-part advertising guide - CampaignLive
ISBA tackles public trust with five-part advertising guide  CampaignLive

Should rail commuter data be monetised through advertising? - swissinfo.ch
Should rail commuter data be monetised through advertising?  swissinfo.ch

Most media buyers look to podcasts for advertising: IAB - Which-50
Most media buyers look to podcasts for advertising: IAB  Which-50

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Planning For Safari Can Prepare Advertisers For Chrome's Future - AdExchanger
Planning For Safari Can Prepare Advertisers For Chrome's Future  AdExchanger

Bank of America consolidates advertising with Publicis Groupe - AdAge.com
Bank of America consolidates advertising with Publicis Groupe  AdAge.com

Beyond Google and Facebook advertising: 17 ad platforms you should try - Search Engine Land
Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

This week's advertising and media news and analysis - Business Insider - Business Insider
This week's advertising and media news and analysis - Business Insider  Business Insider

Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’ - CBS Dallas / Fort Worth
Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’  CBS Dallas / Fort Worth

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World? - Adweek
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?  Adweek

Media executives pressure advertisers on quality news - Axios
Media executives pressure advertisers on quality news  Axios

Allstate’s Growth Plan Includes Shift in Agent Commissions, Hike in Advertising - Insurance Journal
Allstate’s Growth Plan Includes Shift in Agent Commissions, Hike in Advertising  Insurance Journal

Vast majority of Amazon advertisers plan to spend more on ads again this year - Marketing Land
Vast majority of Amazon advertisers plan to spend more on ads again this year  Marketing Land

Guardian to ban advertising from fossil fuel firms - The Guardian
Guardian to ban advertising from fossil fuel firms  The Guardian

Bloomberg to Double $300M Ad Spend After Iowa Caucuses - TIME
Bloomberg to Double $300M Ad Spend After Iowa Caucuses  TIME

Pro-Israel Democratic Super PAC to Air Attack Ads Against Bernie Sanders - The New York Times
Pro-Israel Democratic Super PAC to Air Attack Ads Against Bernie Sanders  The New York Times

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

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