We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three keys to get you started.
1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.
Eyes are kind of picky, though. So, here's a checklist of what eyes like and don't like:
* A catchy headline that encourages them read more.
* Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you create the ad, create words AND the visual at the same time. Words and visuals should work together.
* Designed in an interesting, intriguing, attention-getting manner. Eyes like that. Remember, graphic designers are your friends. If you don't have training in graphic design, I strongly urge you to hire a graphic designer to create your ad. The results will be well worth it.
* White space (blank space in the ad). Eyes like white space. Eyes don't like print ads stuffed with words and/or art. Those ads look way too difficult to read and comprehend. So eyes will skip over those ads and find other open, clean ads to look at. (And if they do, you might as well have never bought the ad in the first place.)
2. Write for the busy eye. Nobody is reading a newspaper because they want to see your ad. (Okay, your mother is the exception.) People are reading the paper because they want information. Reading your ad is an afterthought. So, they aren't going to spend a whole heck of a lot of time on it.
A common mistake is asking print ads to do too much. To be successful, print ads must:
* Capture the attention of your potential customers,
That's a lot to ask for one little print ad.
Print ads should have one message and one message only. The more "extras" about your business you start throwing into the ad, the more convoluted the ad is going to become, and the less likely your potential customers will act upon your ad.
Now at this point you may be thinking "Okay. We need one message. That message should be to get my potential customers to buy something, hire my services, donate money, become a volunteer, etc. Right?"
For one thing, that's a pretty big leap for your potential customers. Getting potential customers to buy without first developing a relationship with them is, again, asking an awful lot for one little print ad. You might be better off inviting potential customers to take one small step in the buying process. For instance, stopping in the store for a free gift, logging on to your Web site to enter a contest, putting their names on your mailing list, trying a demo version of your product, etc. Let them get to know you.
3. Keep your target market in mind. Your message should be focused on your customers' needs, not your own. Getting customers to buy your products and services is YOUR need. How your products or services solve your customers' problems is THEIR needs. See the difference?
That's why so many retail stores have sales. They're effective because they're solving a need (saving customers money). But saving money is not the only need. There are many others.
You should also think about ways to add value without bargaining on price (this position can backfire). Contests, free gifts, free reports, free food -- stuff like that. Think outside the box. And use that value as a way to set yourself apart.
Creativity Exercises -- Learn by example
One of the best ways to learn how to craft successful print ads is to study what's out there.
Get out a newspaper or a magazine and open it. See where your eyes go. What ads attract your eyes? What ads drive them away?
Which ads have headlines that intrigue you? Graphics that capture your attention? Copy that encourages you to find out more? Why?
Now look at ads that do nothing for you. Why don't you like them? Are they too cluttered? Too difficult to understand? Have a headline that makes you yawn?
Sometimes you can learn as much, if not more, from bad examples as you can from good ones.
Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.writingusa.com. Copyright 2004 Michele Pariza Wacek.
MORE RESOURCES updated Sun. December / 16 / 2018
Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show - TVNewser
How Alexa Is Changing The Future Of Advertising Forbes
Many wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases VentureBeat
Free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs), according to DeltaDNA.
Youth internship scheme failing despite $2.5m advertising blitz The Guardian
Only 4785 PaTH internships completed in first 18 months, after promise of 30000 a year.
New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations Adweek
Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...
AT&T's advertising walled garden Business Insider
AT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform that could enable advertisers to buy across the TV industry ...
CTV Advertising Is Booming And The TV Industry Is Rejoicing Forbes
CTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.
The U.K. advertising watchdog bans offensive gender stereotypes in ads: Friday Wake-Up Call - AdAge.com
The U.K. advertising watchdog bans offensive gender stereotypes in ads: Friday Wake-Up Call AdAge.com
A U.K. watchdog is cracking down on gender stereotypes in ads. CBS reportedly paid an actress $9.5 to settle a harassment claim.
How Savvy Advertising Helped Make Stereo Technology Mainstream Smithsonian.com
Stereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want WIRED
With Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.
The Future of Video Advertising Is Artificial Intelligence Entrepreneur
Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...
What you need to know in advertising today Business Insider
Everything that you need to know in advertising today, from growing mobile ad fraud problems to WPP's three-year restructuring plan.
Camp Fire lawsuits target PG&E for advertising about its safety work San Francisco Chronicle
Pacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...
Midterm Elections and Digital Growth Has Advertising Surging Hollywood Reporter
Midterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine Journal
Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
After an ad boycott, Dollar Shave Club and others are back on Hannity Fast Company
Dollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising Adweek
The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...
Denver online retailers caught in advertising sweep The Denver Channel
A growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...
PG&E Sued for Spending on Advertising Instead of Fire Safety Bloomberg
PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...
Interactive ads will be the new face of display advertising Nieman Journalism Lab at Harvard
Call them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...
In-Feed Native Ads: Measuring Native Advertising Forbes
The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.
Global Outdoor Advertising Market 2019-2023 with Clear Channel Outdoor, JC Decaux, Lamar Advertising, OUTFRONT Media, and Strer Dominating - ResearchAndMarkets.com - Associated Press
Global Outdoor Advertising Market 2019-2023 with Clear Channel Outdoor, JC Decaux, Lamar Advertising, OUTFRONT Media, and Strer Dominating - ResearchAndMarkets.com Associated Press
DUBLIN--(BUSINESS WIRE)--Dec 14, 2018--The “Global Outdoor Advertising Market 2019-2023” report has been added to ResearchAndMarkets.com's offering ...
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Starcom wins Fiat Chrysler media account in North America AdAge.com
Fiat Chrysler Automobiles has tapped Publicis Groupe's Starcom to take over its North America account. The incumbent is Interpublic Group of Cos.' UM.
This new deep fake video is both advertising and art Fast Company
Award-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.
4 Ways Agencies Can Be More Transparent in Their Advertising Adweek
It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...
The End Of Advertising? 12/10/2018 MediaPost Communications
Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...
Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To The New York Times
Facebook has always sold data to advertisers, and it probably always will.
The Best Target For Addressable TV Advertising Is Not The One You Think Forbes
As television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns - Baltimore Sun
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns Baltimore Sun
Maryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...
Facebook testing search advertising as new revenue stream Seeking Alpha
Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.
Discovery: Advertising Impact Minimal, Buy The News Seeking Alpha
Discovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...
Santa Rosa approves CityBus advertising program, dropping ban The Santa Rosa Press Democrat
The bus advertising program could generate up to $100000 in new revenue, city staff said.
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product Forbes
An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising Digiday
This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...
China's advertising for the New silk road: great Propaganda The News Article Insiders
11,000 kilometers has to travel in a freight train to get from Mannheim to port of Guoyuan in China. Before he gets there, it goes through Poland, Russia and ...
Rideshare advertising startup Firefly launches with $21.5M in funding TechCrunch
Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...
Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18 Forbes
After a down year for auto advertisers in Super Bowl LII, it appears as though one of the Big Game's most important funding industries may be back in force for ...
Two iPhone X customers are suing Apple over screen size The Daily Dot
Two customers who recently bought phones from the iPhone X series filed a lawsuit alleging the company misrepresented the screen size of the product.
Amazon Advertising Options Guide: What Marketers Need to Know Search Engine Journal
Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
The state of advertising has never been better Campaign US
Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.. From Campaign US.
Digital influencers have changed advertising. They're changing journalism, too. - Columbia Journalism Review
Digital influencers have changed advertising. They're changing journalism, too. Columbia Journalism Review
It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...
Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment - Nonprofit Quarterly
Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment Nonprofit Quarterly
December 11, 2018; LoHud.com. The New York Board of Regents should turn down a $225,000 Gates Foundation grant because it is a conflict of interest, writes ...
Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich - Washington Examiner
Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich Washington Examiner
A restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies - Adweek
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies Adweek
When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...
AAF Amarillo accepting entries for 2019 American Advertising Awards abc7amarillo.com
The Amarillo chapter of the American Advertising Federation is now accepting entries for the 2019 American Advertising Awards. Entries will be accepted ...
Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho KIDO Talk Radio
Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...
Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy' Bitcoinist
US cryptocurrency exchange Coinbase has received intense criticism for giving Venezuelan families a grand total of $1 per day - in altcoin ZCash, which it ...
Snapchat Still Isn't Attracting Advertisers Motley Fool
Snap is struggling to grow its advertiser base, which is key to its self-serve platform.
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media - Baltimore Sun
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media Baltimore Sun
The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...
VIDEO: Lamar Advertising toy drive shopping spree in Pensacola WKRG News 5
Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...
Guide to Advertising Technology Columbia Journalism Review
Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
Disney Just Gave Google a Big Advertising Win The Motley Fool
Disney's growing digital video portfolio is going all-in on Google.
How Brands Can Use Digital Techniques to Improve Their TV Advertising Adweek
Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale ...
Emails Show Trump Administration Was Told Obamacare Ad Cuts Could Hurt Enrollment HuffPost
The Trump administration last year eliminated television advertising for HealthCare.gov despite projections suggesting that Obamacare enrollment would fall by ...
Advertising's Next Frontier: Your Smart Home Forbes
Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
YouTube drops paywall from some Originals, explores advertising Marketing Land
In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? Forbes
Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
Is the Eagles New Norm False Advertising? 973espn.com
The Carson Wentz saga exploded on Wednesday at the NovaCare Complex after a mysterious back injury emerged.
CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising Forbes
33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...
Amazon Cyber Monday Sales Highlight its Expanding Advertising Business Zacks.com
Amazon's Thanksgiving holiday shopping sales reinforced its continued e-commerce domination and also highlighted its growing advertising business.
Disney in Deal With Google on Advanced Advertising Broadcasting & Cable
The Walt Disney Co.'s Direct-To-Consumer & International division has made a deal to use Google's advertising technology across Disney's digital properties.
Fad or future? Video Advertising’s $28 Billion Question MarTech Advisor
Online video advertising, especially on Facebook, has taken off dramatically in recent years, Kazu Takiguchi discusses whether there is a future in video ...
Jane Maas, a Pioneer for Women in Advertising, Dies at 86 The New York Times
A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.
Farm Families of Mississippi advertising making an impact Delta Farm Press
Mississippi Farm Bureau Federation Farm Families advertising campaign is making an impact with Miss., consumers.
Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam WHO TV Des Moines
DAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...
Advertising has an aegism problem | Agency News AdAge.com
In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? Forbes
Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...
US charges 8 in online advertising fraud scheme Star Tribune
The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of ...
Top M&A predictions for telco and media in 2019 Business Insider
2018 has been a year of transformation in the telecom and media industries. Telco behemoths snatched up media and ad tech in an effort to compete against ...
Advertisers unfazed by latest Facebook bombshell | Tech AdAge.com
Facebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful ...
Amazon, With Little Fanfare, Emerges as an Advertising Giant The Wall Street Journal
Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.
WPP advertising group to cut 3,500 jobs in £300m restructuring The Guardian
WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...
This Year's Holiday Advertising Is Missing Something Important Forbes
Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.
Father sues McDonald's over 'advertising' of Happy Meals BBC News
A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...
Fortnite leaker FNBRLeaks sent cease and desist for advertising the “sale of game modification tools” - VG247
Fortnite leaker FNBRLeaks sent cease and desist for advertising the “sale of game modification tools” VG247
Epic Games has sent a cease and desist letter to Fortnite leaker FNBRLeaks over 'promoting and advertising' the sale of "game modification tools."
Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86 Washington Post
Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks.
I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex - The Drum
I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex The Drum
What lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word 'no' throughout the creative process.
5 Things Investors Need to Know About Amazon's Advertising Business Motley Fool
While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.
Sarasota advertising executive sentenced to 40 years in prison for fraud scheme - Tampa Bay Business Journal
Sarasota advertising executive sentenced to 40 years in prison for fraud scheme Tampa Bay Business Journal
The principal of a North Carolina advertising firm with offices in Sarasota was sentenced Dec. 4 to 40 years in federal prison after he was charged in connection ...
Upcoming Trends in Voice Over, Advertising and Marketing (infographic) Digital Information World
Recently, Voices, an online marketplace for voice actors, released a future-looking report that compiled data from the company's vast database, as well as a ...
UK betting firms back live sports advertising ban The Guardian
Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
Social Advertising Software Market, Share, Growth, Trends and Forecast to 2023: Market Study Report - SumoDaily
Social Advertising Software Market, Share, Growth, Trends and Forecast to 2023: Market Study Report SumoDaily
Global Social Advertising Software Market Report focuses on the major drivers and restraints for the key players. These Research Report also provides granular ...
Jane Maas and the Lasting, Honest Impact She Left On Advertising Adweek
Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 - Science Daily
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 Science Daily
Research has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...
Booms and Busts in Digital Advertising Platforms Market | Data Includes Research News SumoDaily
This market research report by Marketresearchpro Inc., has vast information about the Digital Advertising Platforms market and its potential. The report is useful ...
The big lessons of political advertising in 2018 Salon
What role did political advertising play in the 2018 midterm elections?
Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts Black Enterprise
In this interview with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, find out how he is helping podcast creators monetize ...
Search Advertising Software Consumption Market Research Report Analysis and Forecasts to 2023 - SumoDaily
Search Advertising Software Consumption Market Research Report Analysis and Forecasts to 2023 SumoDaily
Global Search Advertising Software Consumption Market 2018 report focuses on the major drivers and restraints for the global key players. It also provides ...
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising Adweek
iHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...
Amazon.com Is Getting Even More Serious About TV and Advertising Motley Fool
The e-commerce giant starts taking a cut of third-party ad inventory and reportedly bids on 22 regional sports networks.
Modi Spent Nearly $1 Billion on Advertisements, Foreign Trips Bloomberg
Prime Minister Narendra Modi's hectic travel schedule and his government's advertising blitz over the past four-and-a-half years have cost Indian taxpayers ...
The hottest advertising trend of 2018? Billboards. The Hustle
On the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and ...
How Bipartisanship Could Affect the Advertising Industry Following the Midterms Adweek
As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...
Targeted Advertising Is Ruining the Internet and Breaking the World Motherboard
Surveillance capitalism and targeted advertising have become the norm on the internet, and it's hurting all of us.
Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia Skift
German transnational hotel comparison site Trivago is headed for Australia's federal court later this month, facing fines of millions of dollars over.
Selling Native Advertising? Here's What You Should Know - Folio: Folio Magazine
Recently, MediaRadar published a trend report about native advertising. Every day, we see custom *content* weaving its way into just about every form of ...
VUPD: Racist and homophobic flyers sent through external online advertising service - Vanderbilt University News
VUPD: Racist and homophobic flyers sent through external online advertising service Vanderbilt University News
Flyers containing racist and homophobic language found on campus printers on Monday, Dec. 3, were sent through an online advertising *service* that claims it ...
Strip club exposes N.J. ban on BYOB advertising as unconstitutional NJ.com
Stiletto, a strip club with locations in Atlantic City and Carlstadt, filed a lawsuit challenging New Jersey's ban on BYOB advertising.
H&R Block Spotlights Its Customer-centric Advantage In Its New Advertising Campaign For 2019 Tax Season - Franchising.com
H&R Block Spotlights Its Customer-centric Advantage In Its New Advertising Campaign For 2019 Tax Season Franchising.com
H&R Block, Inc. (NYSE: HRB) - the industry leader in tax return preparation - continues to transform its approach to offer a better tax experience for consumers.
ADVERTISING RELATED ARTICLES:
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility.
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.
Persistent Advertising Will Do No Harm!
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can? Tone it down.
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on this subject, or included as part of the contents in several mail-order books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many other promises, there are pros and cons involved. The pros are fairly obvious.
Advertising That Annoys: The Real Story
Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things.
Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.
Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks.
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages.
Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year. Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.
Go Ahead I'm Listening
In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated. Radio fills the gap.
How To Write Really Good Ads
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market