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        What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

What colors attract people to you?

Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation.

If you do any time of speaking, writing, or design type of work, this article is for you.

I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers.

It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development.

Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers.

Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site.

Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay.

Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background.

Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want.

Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors.

In America, green is associated with jealousy or money. Here are some color references for America.

Red......excitement, strength, sex, passion, speed, danger.

Blue.....(most popular) trust, reliability, belonging, coolness.

Yellow...warmth, sunshine, cheer, happiness.

Orange...playfulness, warmth, vibrant.

Green....nature, fresh, cool, growth, abundance.

Purple...royal, spirituality, dignity.

Pink.....soft, sweet, nurture, security.

White....pure, virginal, clean, youthful, mild.

Black....sophistication, elegant, seductive, mystery, sexual.

Gold.....prestige, expensive, elite.

Silver...prestige, cold, scientific.

This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.

A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research.

Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendy's.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated.

If you are a service professional, how might you put colors to use for you?

First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful.

If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 12 / 2019

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Enforcement Alert: Social Media Advertising  Brewers Association

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eMarketer Podcast: Amazon Advertising, Attitudes on Political Ads, a Retail Jobs Crisis  eMarketer

Club for Growth extends advertising against House Dems over impeachment | TheHill - The Hill
Club for Growth extends advertising against House Dems over impeachment | TheHill  The Hill

Senior Amazon Advertising Executive Joins Teikametrics - MarTech Series
Senior Amazon Advertising Executive Joins Teikametrics  MarTech Series

Forecast: US local advertising to top $161 billion | Dateline - Newspapers and Technology
Forecast: US local advertising to top $161 billion | Dateline  Newspapers and Technology

Professor Barbara Allen receives award for book exploring lies in political advertising - Carleton College News
Professor Barbara Allen receives award for book exploring lies in political advertising  Carleton College News

Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com - Business Wire
Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com  Business Wire

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year - eMarketer
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year  eMarketer

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How This Season's Late Thanksgiving Impacts Retail Advertising  AdExchanger

Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations - Washingtonian
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations  Washingtonian

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Here’s the Army’s Next Big Advertising Campaign  Military.com

State investigating marijuana advertising at Lewiston Colisée - Kennebec Journal & Morning Sentinel
State investigating marijuana advertising at Lewiston Colisée  Kennebec Journal & Morning Sentinel

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A mobile advertising holiday roadmap for retailers  Retail Customer Experience

Amazon Advertising: 3 Unique Ways to Sell Your Product - G2
Amazon Advertising: 3 Unique Ways to Sell Your Product  G2

Apple's ad agency has layoffs as the company beefs up its in-house ads group - CNBC
Apple's ad agency has layoffs as the company beefs up its in-house ads group  CNBC

PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth - Business Wire
PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth  Business Wire

A bizarre Kansas law prohibited advertising raw milk. So this farm couple fought back - Kansas City Star
A bizarre Kansas law prohibited advertising raw milk. So this farm couple fought back  Kansas City Star

The Esports Ads launches esports advertising database - Esports Insider
The Esports Ads launches esports advertising database  Esports Insider

Comcast rebrands its ad sales division - Atlanta Business Chronicle
Comcast rebrands its ad sales division  Atlanta Business Chronicle

Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. - The New York Times
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It.  The New York Times

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2019 – 2020 Political Issue Advertising The Blessing and the Curse!  JD Supra

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Fairbanks Daily News-Miner Goes Live with Brainworks New Stratica Advertising and CRM Solution  Editor And Publisher Magazine

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New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

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Turkish media censors find ice cream advertisements immoral  Ahval

Opinion: Twitter beats Facebook on political advertising, but work is still needed - UI The Daily Iowan
Opinion: Twitter beats Facebook on political advertising, but work is still needed  UI The Daily Iowan

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

Politics will drive billions in local advertising spending in 2020: Report - Fox Business
Politics will drive billions in local advertising spending in 2020: Report  Fox Business

Social media urged to suspend political advertising - BBC News
Social media urged to suspend political advertising  BBC News

MFM’s November Lunch and Learn to Highlight “Legalities of Controversial Advertising” - Multichannel News
MFM’s November Lunch and Learn to Highlight “Legalities of Controversial Advertising”  Multichannel News

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

5 Amazon advertising execs who could replace Seth Dallaire - Business Insider
5 Amazon advertising execs who could replace Seth Dallaire  Business Insider

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Restaurant apologises for 'cashing in' on Remembrance Day by advertising 'Lest We Forget' burger  Yahoo Sports

Maryland must walk fine line with election advertising law - Frederick News Post
Maryland must walk fine line with election advertising law  Frederick News Post

10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding - Kotaku
10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding  Kotaku

Amazon Advertising Spending to Reach $10 Billion in 2019 - Marketplace Pulse
Amazon Advertising Spending to Reach $10 Billion in 2019  Marketplace Pulse

Why Politicians Want Your Smart-TV Data - The Atlantic
Why Politicians Want Your Smart-TV Data  The Atlantic

Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising - AdAge.com
Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising  AdAge.com

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CSPI report: We're not making progress on junk food advertising to kids  FoodNavigator-USA.com

Billionaire Alastair Mactaggart on his plans to regulate advertising. - Business Insider
Billionaire Alastair Mactaggart on his plans to regulate advertising.  Business Insider

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An Hour of Advertising with… Storythings' Anjali Ramachandran  The Drum

Roku Doubles Down on Advertising Tech - Motley Fool
Roku Doubles Down on Advertising Tech  Motley Fool

Why Twitter’s New Restrictions on Political Advertising Make No Sense - National Review
Why Twitter’s New Restrictions on Political Advertising Make No Sense  National Review

SEC: Changes to Investment Advertising and Cash Solicitation Proposed - The National Law Review
SEC: Changes to Investment Advertising and Cash Solicitation Proposed  The National Law Review

Google Considers Changing Its Political Advertising Policy - Bloomberg
Google Considers Changing Its Political Advertising Policy  Bloomberg

Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington Post
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads  The Washington Post

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How digital media has revolutionised advertising | Leadership  Business Chief Canada

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The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead  Search Engine Journal

Reddit: Here’s How to Change Your Advertising Personalization Preferences - Adweek
Reddit: Here’s How to Change Your Advertising Personalization Preferences  Adweek

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Here’s The Major Exception To Twitter’s Political Ad Ban  BuzzFeed News

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Cryptocurrency advertising is rising, and Coinzilla is at the forefront  EconoTimes

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Advertising or art? Bristol restaurant asked to remove window signs  Turn to 10

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New TripAdvisor China Venture Eyes Digital Advertising Revenues  Skift

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Old is new again as traditional advertising channels make strides  Econsultancy

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Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech  AdExchanger

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3 steps to help improve diversity in advertising (And why that's smart)  AdAge.com

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As the wedding industry goes DTC, ring company Manly Bands is rethinking its advertising strategy  Digiday

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Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey  MarTech Series

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The big problem with political advertising on social media  City A.M.

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Google’s BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST]  Search Engine Journal

General Election 2019: Facebook takes down 'political' advertising - BBC News
General Election 2019: Facebook takes down 'political' advertising  BBC News

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Nine reports 'softness' in advertising dragging on earnings  AdNews

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The 2020 election ignites a new debate: Does political advertising belong on platforms?  Digiday

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Parimatch launches new advertising campaign featuring Conor McGregor  CalvinAyre.com

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Elizabeth Warren criticizes Twitter's political advertising ban  Axios

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Latino Business Leadership Awards: Hector Velazquez, Nexo Advertising  North Bay Business Journal

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Homeopaths advertising autism 'cures' despite crackdown by advertising watchdog, Telegraph investigation finds  Telegraph.co.uk

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The Problem of Political Advertising on Social Media  The New Yorker

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Advertisers emerge as buyers for ad tech  Digiday

Here's why Facebook dominates in digital advertising - Fox Business
Here's why Facebook dominates in digital advertising  Fox Business

The Rundown: Advertisers mull how much digital advertising is too much - Digiday
The Rundown: Advertisers mull how much digital advertising is too much  Digiday

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Newspaper Advertising Market Procurement Intelligence Report | Newspaper Advertising Price Trends, Newspaper Advertising Suppliers and Procurement Insights Now Available from SpendEdge  Business Wire

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Vermont environmental advocate sues Ben & Jerry’s for false advertising  Local 22/44 News

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Emotion: The Super Weapon Of Marketing And Advertising  Forbes

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Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

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Cresco Labs Launches California Advertising Campaign for Namesake Cannabis Brand, Cresco, Marking its Most Significant Marketing Push to Date  Business Wire

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How to Invest in Digital Advertising  The Motley Fool

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Advertisers Finally Get Involved in Shaping Audience Measurement  MediaVillage

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Art or advertising? Bristol board rules Chinese calligraphy will have to go  The Providence Journal

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Google to Lift US Ban on Online Casino Advertising  HighstakesDB

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Programmatic Advertising Market 2019| Key Manufacturers and Development for Global Regions (United States, Europe, Japan, China) Forecast up to 2026 | Research Industry US  News Obtain

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Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump  The New York Times

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Black Crowes Announce 2020 Reunion Tour Via… Subway Advertisement?  Variety

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Smaller Social Media Audiences Are What Advertisers Are Focusing On  WGN Radio - Chicago

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The unequal aplication of advertising transparency  StopFake.org

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Arlington students pushing back against vaping use, advertising  Poughkeepsie Journal

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Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’  The Philadelphia Inquirer

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Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube  CNBC

Fox Partners With iSpot.tv To Improve Advertising Performance - Forbes
Fox Partners With iSpot.tv To Improve Advertising Performance  Forbes

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Amazon gaining on Google in search advertising market share  GeekWire

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SEC Proposes Changes in Advertising Rules  National Association of Plan Advisors

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OPINION: Industry trend shows readership is rising as advertising falls  Paris News

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Reconciling Reach And Brand Safety In B2B Advertising  AdExchanger

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Amazon CFO Talks One-Day Shipping, Torrid Advertising Growth, and More  The Motley Fool

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WPP comparable sales rise as advertising backs 2019 guidance  MarketWatch

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Juul agrees to stop advertising to youth in settlement with Oakland nonprofit  San Francisco Chronicle

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Virgin latest advertising ditches young air hostesses for a flying toupee called 'Wiggy'  Daily Mail

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False Advertising: "We were hungry to evolve and do more"  Dork Magazine

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Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week  Forbes

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Truth in Advertising  Ms. Magazine

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Toward agelessism: reflections on turning 50 in advertising  AdAge.com

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