We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
What colors attract people to you?
Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation.
If you do any time of speaking, writing, or design type of work, this article is for you.
I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers.
It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development.
Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers.
Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site.
Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay.
Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background.
Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want.
Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors.
In America, green is associated with jealousy or money. Here are some color references for America.
Red......excitement, strength, sex, passion, speed, danger.
Blue.....(most popular) trust, reliability, belonging, coolness.
Yellow...warmth, sunshine, cheer, happiness.
Orange...playfulness, warmth, vibrant.
Green....nature, fresh, cool, growth, abundance.
Purple...royal, spirituality, dignity.
Pink.....soft, sweet, nurture, security.
White....pure, virginal, clean, youthful, mild.
Black....sophistication, elegant, seductive, mystery, sexual.
Gold.....prestige, expensive, elite.
Silver...prestige, cold, scientific.
This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.
A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research.
Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendy's.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated.
If you are a service professional, how might you put colors to use for you?
First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful.
If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America.
Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES updated Tue. November / 12 / 2019
Enforcement Alert: Social Media Advertising Brewers Association
Senior Amazon Advertising Executive Joins Teikametrics MarTech Series
Forecast: US local advertising to top $161 billion | Dateline Newspapers and Technology
Professor Barbara Allen receives award for book exploring lies in political advertising - Carleton College NewsProfessor Barbara Allen receives award for book exploring lies in political advertising Carleton College News
Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com - Business WireCross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com Business Wire
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations - WashingtonianMetro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations Washingtonian
Here’s the Army’s Next Big Advertising Campaign Military.com
State investigating marijuana advertising at Lewiston Colisée Kennebec Journal & Morning Sentinel
A mobile advertising holiday roadmap for retailers Retail Customer Experience
PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth - Business WirePCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth Business Wire
A bizarre Kansas law prohibited advertising raw milk. So this farm couple fought back - Kansas City StarA bizarre Kansas law prohibited advertising raw milk. So this farm couple fought back Kansas City Star
The Esports Ads launches esports advertising database Esports Insider
Comcast rebrands its ad sales division Atlanta Business Chronicle
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. The New York Times
Fairbanks Daily News-Miner Goes Live with Brainworks New Stratica Advertising and CRM Solution - Editor And Publisher MagazineFairbanks Daily News-Miner Goes Live with Brainworks New Stratica Advertising and CRM Solution Editor And Publisher Magazine
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market The New York Times
Opinion: Twitter beats Facebook on political advertising, but work is still needed - UI The Daily IowanOpinion: Twitter beats Facebook on political advertising, but work is still needed UI The Daily Iowan
MFM’s November Lunch and Learn to Highlight “Legalities of Controversial Advertising” - Multichannel NewsMFM’s November Lunch and Learn to Highlight “Legalities of Controversial Advertising” Multichannel News
The Advertising Industry Has a Problem: People Hate Ads The New York Times
5 Amazon advertising execs who could replace Seth Dallaire Business Insider
Restaurant apologises for 'cashing in' on Remembrance Day by advertising 'Lest We Forget' burger - Yahoo SportsRestaurant apologises for 'cashing in' on Remembrance Day by advertising 'Lest We Forget' burger Yahoo Sports
Maryland must walk fine line with election advertising law Frederick News Post
10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding - Kotaku10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding Kotaku
Amazon Advertising Spending to Reach $10 Billion in 2019 Marketplace Pulse
Why Politicians Want Your Smart-TV Data The Atlantic
CSPI report: We're not making progress on junk food advertising to kids FoodNavigator-USA.com
Roku Doubles Down on Advertising Tech Motley Fool
SEC: Changes to Investment Advertising and Cash Solicitation Proposed The National Law Review
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington PostTwitter, the RC Cola of campaign advertising, will no longer accept campaign ads The Washington Post
How digital media has revolutionised advertising | Leadership Business Chief Canada
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead Search Engine Journal
Here’s The Major Exception To Twitter’s Political Ad Ban BuzzFeed News
Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech - AdExchangerDisney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech AdExchanger
As the wedding industry goes DTC, ring company Manly Bands is rethinking its advertising strategy - DigidayAs the wedding industry goes DTC, ring company Manly Bands is rethinking its advertising strategy Digiday
Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey - MarTech SeriesAdvanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey MarTech Series
Google’s BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST] - Search Engine JournalGoogle’s BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST] Search Engine Journal
Latino Business Leadership Awards: Hector Velazquez, Nexo Advertising North Bay Business Journal
Homeopaths advertising autism 'cures' despite crackdown by advertising watchdog, Telegraph investigation finds - Telegraph.co.ukHomeopaths advertising autism 'cures' despite crackdown by advertising watchdog, Telegraph investigation finds Telegraph.co.uk
The Problem of Political Advertising on Social Media The New Yorker
Here's why Facebook dominates in digital advertising Fox Business
Newspaper Advertising Market Procurement Intelligence Report | Newspaper Advertising Price Trends, Newspaper Advertising Suppliers and Procurement Insights Now Available from SpendEdge - Business WireNewspaper Advertising Market Procurement Intelligence Report | Newspaper Advertising Price Trends, Newspaper Advertising Suppliers and Procurement Insights Now Available from SpendEdge Business Wire
Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening - The Wall Street JournalOnline Influencers Tell You What to Buy, Advertisers Wonder Who's Listening The Wall Street Journal
Cresco Labs Launches California Advertising Campaign for Namesake Cannabis Brand, Cresco, Marking its Most Significant Marketing Push to Date - Business WireCresco Labs Launches California Advertising Campaign for Namesake Cannabis Brand, Cresco, Marking its Most Significant Marketing Push to Date Business Wire
How to Invest in Digital Advertising The Motley Fool
Art or advertising? Bristol board rules Chinese calligraphy will have to go - The Providence JournalArt or advertising? Bristol board rules Chinese calligraphy will have to go The Providence Journal
Google to Lift US Ban on Online Casino Advertising HighstakesDB
Programmatic Advertising Market 2019| Key Manufacturers and Development for Global Regions (United States, Europe, Japan, China) Forecast up to 2026 | Research Industry US - News ObtainProgrammatic Advertising Market 2019| Key Manufacturers and Development for Global Regions (United States, Europe, Japan, China) Forecast up to 2026 | Research Industry US News Obtain
Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump The New York Times
Smaller Social Media Audiences Are What Advertisers Are Focusing On WGN Radio - Chicago
The unequal aplication of advertising transparency StopFake.org
Arlington students pushing back against vaping use, advertising Poughkeepsie Journal
Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’ - The Philadelphia InquirerAllan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’ The Philadelphia Inquirer
Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube - CNBCLivestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube CNBC
SEC Proposes Changes in Advertising Rules National Association of Plan Advisors
Juul agrees to stop advertising to youth in settlement with Oakland nonprofit - San Francisco ChronicleJuul agrees to stop advertising to youth in settlement with Oakland nonprofit San Francisco Chronicle
Virgin latest advertising ditches young air hostesses for a flying toupee called 'Wiggy' - Daily Mail
Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week - ForbesAmazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week Forbes
Truth in Advertising Ms. Magazine
Send them to the White Pages
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.
The ONLY Type Of Advertising People LOVE!
Can it be? Is there advertising that people actually love? You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties.
Secrets to Profitable Mail Order Products
The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.
Boost Headline Believability With Specifics
Don't use vague generalities in your headlines. Be as specific as possible.
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility.
Five Characteristics of Highly Successful Advertising
Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads. Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost.
What the Newspaper Ad Person Won't Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers.
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of Prescott Weddings.
Change, or Reinforce?
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change? If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes. Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day..
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market