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       Write Attention Getting Advertisements


The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisements. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.

All ads are written with a basic formula, which is:

1. Attract the attention of your prospect.

2. Interest your prospect in your product/service.

3. Cause your prospect to "desire" your product.

4. Demand "action" from the prospect.

Never forget the basic rules of copywriting.

If the ad isn't read, it won't generate a sale.

If the ad isn't seen it won't be read.

If the ad doesn't command the attention of the reader, it won't be seen!

Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement.

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DeAnna Spencer is the editor/publisher of Prospecting and Presents.

Subscribers get one free ad per week

Subscribe today by visiting http://www.pnewsletter.com

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. January / 21 / 2018

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The Advertising Equation Isn't Broken, It's Incomplete - Forbes

Forbes

The Advertising Equation Isn't Broken, It's Incomplete
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Jonathan David Lewis. Jonathan David Lewis is a partner and strategy director at McKee ...


Amazon Has a Plan to Become Profitable. It's Called Advertising - AdAge.com

AdAge.com

Amazon Has a Plan to Become Profitable. It's Called Advertising
AdAge.com
For years, Amazon kept advertising on the site subtle for fear of alienating shoppers who had become used to choosing what to buy based largely on customer reviews and price. Amazon has been slowly giving more prominent placement to sponsored products ...

and more »

Amazon now looks to advertising influx to pump up profits - Arkansas Online

Amazon now looks to advertising influx to pump up profits
Arkansas Online
Now along comes a business that could generate consistent and healthy returns: It's called advertising. Over the past several years, Bezos & Co. have quietly put together the pieces for a marketing platform that lets Amazon make money from the sheer ...

and more »

Forget product placement: now advertisers can buy storylines - The Guardian

The Guardian

Forget product placement: now advertisers can buy storylines
The Guardian
Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week saw a groundbreaking attempt to blend advertising and editorial in an episode of the hit US sitcom Black ...


NFL apologizes for Facebook promo advertising Vikings-Patriots Super Bowl - Awful Announcing

Awful Announcing

NFL apologizes for Facebook promo advertising Vikings-Patriots Super Bowl
Awful Announcing
The world won't know who's headed to the Super Bowl until after Sunday's conference championship games, but that didn't stop ESPN's Facebook account from taking its best guess. As first noticed by ABC 7 in Philadelphia, the NFL posted a promo last week ...
LOOK: The NFL is already advertising a Patriots vs. Vikings Super BowlCBSSports.com

all 2,860 news articles »

Reprogramming Digital Engagement with Programmatic Advertising - Entrepreneur

Reprogramming Digital Engagement with Programmatic Advertising
Entrepreneur
The marketing expenditure is made more efficient for start-ups by programmatic ads. It allows them to have conversations with the right audience in the right context depending on the data they have about the customers. This is unlike TV or print ads or ...


Advertising's 'Mad Men' Bristle at the Digital Revolution - Wall Street Journal

Wall Street Journal

Advertising's 'Mad Men' Bristle at the Digital Revolution
Wall Street Journal
One of the world's biggest ad agencies, Publicis Groupe SA, PUBGY 1.14% fully felt the disruptive power of advertising's digital revolution when McDonald's Corp. , a huge client, put its account into play. The fast-food chain wanted a marketing plan ...


A look behind the curtain at secrets of internet advertising - Fabius Maximus website (blog)

Fabius Maximus website (blog)

A look behind the curtain at secrets of internet advertising
Fabius Maximus website (blog)
Summary: Here is a look behind the curtain at the advertising that supports the internet. The coding and software that controls the advertising controls much of what we see. Make-money-online. The internet — the information superhighway — has become ...


How Mr. Potato Head Changed the Advertising Business - Atlas Obscura

Atlas Obscura

How Mr. Potato Head Changed the Advertising Business
Atlas Obscura
In the 1950s, both television and toys were striking out in bold new directions. Television commercials were rapidly becoming the leading form of advertising, assuming dominance over radio. At the same time, a number of soon-to-be classic toys were ...


Virginia business removes post advertising Tide Pod-themed doughnuts after backlash - wtvr.com

wtvr.com

Virginia business removes post advertising Tide Pod-themed doughnuts after backlash
wtvr.com
SUFFOLK, Va. – A Suffolk business removed a Facebook post advertising Tide Pod-themed doughnuts after receiving criticism online. A WTKR viewer sent a screenshot of the post by O'doodleDoo's Donuts before it was taken down: The doughnuts had frosting ...

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