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The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisements. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.
All ads are written with a basic formula, which is:
1. Attract the attention of your prospect.
2. Interest your prospect in your product/service.
3. Cause your prospect to "desire" your product.
4. Demand "action" from the prospect.
Never forget the basic rules of copywriting.
If the ad isn't read, it won't generate a sale.
If the ad isn't seen it won't be read.
If the ad doesn't command the attention of the reader, it won't be seen!
Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement.
DeAnna Spencer is the editor/publisher of Prospecting and Presents.
Subscribers get one free ad per week
Subscribe today by visiting http://www.pnewsletter.com
MORE RESOURCES updated Fri. November / 22 / 2019
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Romer: The case for investing in advertising Vail Daily News
Airport advertising performance reporting app launches Passenger Terminal Today
G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25% - MarTech SeriesG5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25% MarTech Series
In-Stadium Video Advertising Gains Traction Across MiLB and NASCAR Front Office Sports
XITE Taps Beachfront for Set-Top Advertising Assist Light Reading
Google to Restrict User Information It Gives Advertisers The Wall Street Journal
SEC Proposes Overhaul Of Advertising And Solicitation Rules For Investment Advisers - Corporate/Commercial Law - United States - Mondaq News AlertsSEC Proposes Overhaul Of Advertising And Solicitation Rules For Investment Advisers - Corporate/Commercial Law - United States Mondaq News Alerts
Report: Programmatic advertising not fully automated | Advanced Television
Milwaukee advertising exec Bill Eisner dies Milwaukee Business Journal
How Effective Is Facebook Advertising? Mother Jones
The Advertising Industry Has a Problem: People Hate Ads The New York Times
NBCU Moves To Unify Cross-Platform Advertising With New Senior Executive Position 11/21/2019 - MediaPost CommunicationsNBCU Moves To Unify Cross-Platform Advertising With New Senior Executive Position 11/21/2019 MediaPost Communications
Redesigned Microsoft Advertising Editor now available Search Engine Land
Harvard Economist Calls for Outlaw of Online Advertising Markets—Just Like the Trade of ‘Organs, Babies, or Slaves’ - FortuneHarvard Economist Calls for Outlaw of Online Advertising Markets—Just Like the Trade of ‘Organs, Babies, or Slaves’ Fortune
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Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote - Search Engine LandMicrosoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote Search Engine Land
Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up - Business InsiderConsolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up Business Insider
The convergence of advertising and marketing MIT Technology Review
Getting rid of microtargeting in political advertising is a terrible idea The Washington Post
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market The New York Times
Long Branch scam is advertising fake home rentals, cops say Asbury Park Press
Advertising on Car Window Helps Woman Find a Kidney Donor NBC 5 Dallas-Fort Worth
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington PostTwitter, the RC Cola of campaign advertising, will no longer accept campaign ads The Washington Post
Apple Stock Gets Price-Target Hikes As Advertising Business Touted Investor's Business Daily
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Roku Doubles Down on Advertising Tech Motley Fool
Here's why Facebook dominates in digital advertising Fox Business
Public-funded Oroville Dam advertising called ‘propaganda.’ Here’s how much it cost - Sacramento Bee
How to Invest in Digital Advertising The Motley Fool
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. The New York Times
The Problem of Political Advertising on Social Media The New Yorker
5G Will Reshape Advertising Data AdExchanger
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Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump The New York Times
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Behind Apple’s ‘Slow-Roll’ Marketing Push for Its New Streaming Service The New York Times
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