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Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process


This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.

So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. You decide that you want to send a postcard to each prospect.

You open the yellow pages and randomly select a printer.

After explaining what you want, she gives you a quote of eleven cents per postcard. That seems like more than you wanted to spend, so you call a few more printers. Several phone calls later, you finally get a quote that meets your budget--six cents each.

A week later you have the postcards in hand. You sit down with your list on one side and a pile of hundreds of postcards on the other side (if you aren't sending at least hundreds at a time, don't expect much of a response). You pop a couple of your favorite DVDs into the disc changer and settle in for an evening of addressing your postcards.

You finish the first and cross it off your list. After scribbling through the first fifty, you look at the clock and realize this is taking much longer than expected. All the same, you are determined so you continue.

Two movies, two pens, and one band-aid later (for that pesky papercut), you finally reach the end. The smile that cracks on your face is broken by the thought that you still need to stamp them. One movie, one sponge, and hundreds of stamps later, you really reach the end.

Despite the feeling of accomplishment, you can't help feeling dread at the thought of going through the process again in two weeks when you mail to the list again (if you are not following up with your prospects multiple times, again, you are wasting your time). There must be a better way.

Does this scenario sound familiar? If so, then keep reading. I am about to show you how you can change that. You will be able to quickly setup multiple mailings in advance, sit back, and just wait for them to go out on the specified date.

For those who haven't yet experienced preparing your mailings by hand, feel free to try it for yourself once and then we'll see you back here in a couple weeks when you are ready to appreciate what I am about to share.

Leveraging Your Time Effectively

Time is as precious as your cash flow and it should be leveraged just as carefully. Developing efficient systems and automating repetitive tasks is essential to your success as a business. When it comes to postcards and other similar mailings, the United States Postal Service has taken care of this for you. The postcard mailing system I am about to share with you is based on a service available online at:

http://www.usps.com/mailingonline

The first time you visit the Mailing Online web page, you will need to click on the Sign-Up button. Signing up for a personal account allows you to save postcards and mailing lists so that you can easily reuse them in the future. Now let's talk about some of the benefits that this service has to offer.

A Penny per Postcard for Printing

Normal postage for a postcard is twenty-three cents. The cost of mailing out a postcard through Mailing Online is twenty-four cents. This is like getting your postcards printed for a penny each and addressed for free.

Avoid Numerous Steps and Saves Hours of Your Time

Avoid picking up your cards from the printer, addressing and stamping them by hand, and delivering them to the post office for mailing. The money saved is significant and the time saved is huge.

Use Ready-Made Templates to Create Your Mailing Pieces

Mailing Online provides templates for you download and open in several popular applications such as Microsoft Word. This makes designing you postcard easy. Then you upload the postcard to Mailing Online to use in your mailing campaign.

Easily Upload Your Mailing List

Mailing Online allows you to easily upload your mailing list from several different file formats including Excel and MS Word.

Verify Your Addresses against Official Post Office Records

Mailing Online will automatically check you mailing list against official post office records. You will be told if any of your addresses do not match. Then you can decide whether to eliminate these addresses so that you don't waste money on invalid addresses.

Choose from Several Mailing Formats

You can also choose to mail a variety of other mailing pieces including brochures, letters, and self-mailer flyers. Mailing Online provides the templates you need to create these mailers. However, I suggest using this service primarily for postcards. I have not tried their flyers, I think brochures are pointless, and I imagine their letters are label-addressed which is puts your mailer in the junk pile as soon as is seen by your prospect.

Saving Mailing Lists, Postcards, and Mailing Campaigns for Future Use

You can save your lists and postcards to be easily reused for future campaigns without uploading them again.

Schedule Mailing Campaigns to Go Out at a Future Date

You can pick a date in the future for you mailer to go out. You could even set up an entire sequence to go out on autopilot. For example, you could schedule a postcard to go out right away, another one in 10 days, and another in a month. This allows you easily follow-up with your prospects.

Your Postcard is Only as Good as the Marketing Message it Delivers

Without getting into a discussion on copywriting, I want to make the following points about your postcard design:

1. Your postcard will only be as good as your marketing message. You have about two seconds to attract the reader's attention before your postcard ends up in the garbage. The best way to accomplish this is with a well-written headline.

2. Don't waste a lot of space on your logo or other fancy graphics. Don't waste a lot of space on your company's name or your contact info. Focus on telling the reader what you have that can benefit them.

3. Make sure you make it clear what you want the prospect to do next. Most likely this will be to call you or a message hotline.

4. Since postcard space is limited, just share the most important aspects of your marketing message. Tell the reader how they can get more info if they are interested by sending them to a web site or by asking them to call you to receive more information (i.e. the rest of your marketing message). This is called two-step marketing.

About The Author

Jason Van Orden

www.jasonvanorden.com

"Discover how to attract more leads and maximize revenue with a minimum investment of your time and money."


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. December / 06 / 2019

Adtech Leaders Launch FlowerShop Media Digital Advertising Platform Designed for the Cannabis Market - Associated Press
Adtech Leaders Launch FlowerShop Media Digital Advertising Platform Designed for the Cannabis Market  Associated Press

Here's a crazy idea: Stop advertising so you can give away veterinary care - dvm360
Here's a crazy idea: Stop advertising so you can give away veterinary care  dvm360

Where Are NFPs Going Wrong with Their Advertising? - MarTech Series
Where Are NFPs Going Wrong with Their Advertising?  MarTech Series

Facebook and Alphabet upgraded by Stifel on advertising optimism - CNBC
Facebook and Alphabet upgraded by Stifel on advertising optimism  CNBC

Outcry as Google bans political advertising in Singapore as election looms - BBC News
Outcry as Google bans political advertising in Singapore as election looms  BBC News

Advertising Market (Edition:2019) Outstanding Growth – Omnicom Group, Dentsu Inc, Publicis Groupe - Associated Press
Advertising Market (Edition:2019) Outstanding Growth – Omnicom Group, Dentsu Inc, Publicis Groupe  Associated Press

3 Top Stocks to Buy in Digital Advertising - Motley Fool
3 Top Stocks to Buy in Digital Advertising  Motley Fool

Reaching Live Sports Viewers with Advanced Advertising - Broadcasting & Cable
Reaching Live Sports Viewers with Advanced Advertising  Broadcasting & Cable

Landmark Lawsuit Wants Fossil Fuels Ads to Carry Warning Labels - Gizmodo
Landmark Lawsuit Wants Fossil Fuels Ads to Carry Warning Labels  Gizmodo

TikTok takes on Facebook in US advertising push - Financial Times
TikTok takes on Facebook in US advertising push  Financial Times

How Alibaba Quietly Leads China's Digital Advertising Market - Motley Fool
How Alibaba Quietly Leads China's Digital Advertising Market  Motley Fool

Rodney Davis campaign targets media, quadrupled advertising in 2018 - CU-CitizenAccess.org
Rodney Davis campaign targets media, quadrupled advertising in 2018  CU-CitizenAccess.org

Top tips for better localized programmatic - Advertising - BizReport
Top tips for better localized programmatic - Advertising  BizReport

P&G's Pritchard Preaches DIY Advertising 12/06/2019 - MediaPost Communications
P&G's Pritchard Preaches DIY Advertising 12/06/2019  MediaPost Communications

Is Your Dealership Using Video Advertising to Its Full Potential? - http://cbtnews.com/
Is Your Dealership Using Video Advertising to Its Full Potential?  http://cbtnews.com/

Advertising and Marketing Cannabis Products in Your New Jersey Marijuana Business - JD Supra
Advertising and Marketing Cannabis Products in Your New Jersey Marijuana Business  JD Supra

Why Intrusion-Lite Advertising is the Future of Digital Ads - MarTech Series
Why Intrusion-Lite Advertising is the Future of Digital Ads  MarTech Series

Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy - Forbes
Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy  Forbes

Ad buyers are wary of advertising becoming a casualty of the streaming wars - Digiday
Ad buyers are wary of advertising becoming a casualty of the streaming wars  Digiday

If Advertising Was a Parent - CMSWire
If Advertising Was a Parent  CMSWire

Bringing Transparency To Political Advertising On Connected TV 12/06/2019 - MediaPost Communications
Bringing Transparency To Political Advertising On Connected TV 12/06/2019  MediaPost Communications

UK Advertising to Reach £24bn in 2020; Ogury Raises USD$50m (£38m) - ExchangeWire
UK Advertising to Reach £24bn in 2020; Ogury Raises USD$50m (£38m)  ExchangeWire

Vast Majority of UK Adults Oppose Unregulated Political Advertising Online, New Intuit Research/Norstat Survey Reveals - MarTech Series
Vast Majority of UK Adults Oppose Unregulated Political Advertising Online, New Intuit Research/Norstat Survey Reveals  MarTech Series

It's not just Peloton — here are some of the biggest advertising whiffs from major brands - CNBC
It's not just Peloton — here are some of the biggest advertising whiffs from major brands  CNBC

The 30 Under 30 Reshaping Marketing And Advertising 2020 - Forbes
The 30 Under 30 Reshaping Marketing And Advertising 2020  Forbes

Paul Bainsfair: how to safeguard advertising's future - More About Advertising | Insights into Advertising
Paul Bainsfair: how to safeguard advertising's future  More About Advertising | Insights into Advertising

Addressable TV advertising for every platform operator - Videonet
Addressable TV advertising for every platform operator  Videonet

National CineMedia On In-Theater Advertising: 'It's A 50-Foot Screen And A Captive Audience' - AdExchanger
National CineMedia On In-Theater Advertising: 'It's A 50-Foot Screen And A Captive Audience'  AdExchanger

SEC Proposes Revisions to the Advertising Rules for Investment Advisers - Lexology
SEC Proposes Revisions to the Advertising Rules for Investment Advisers  Lexology

Origin Indonesia | Driving e-commerce growth in Southeast Asia with digital advertising - TechNode
Origin Indonesia | Driving e-commerce growth in Southeast Asia with digital advertising  TechNode

Cosmetics Advertising in China - Lexology
Cosmetics Advertising in China  Lexology

Eco-friendly or falsely advertised? Sustainable fashion advertising in Europe: do's and don'ts - Retail & Consumer Products Law Observer
Eco-friendly or falsely advertised? Sustainable fashion advertising in Europe: do's and don'ts  Retail & Consumer Products Law Observer

SEC Responds to Tech Changes with Advertising Amendments - The National Law Review
SEC Responds to Tech Changes with Advertising Amendments  The National Law Review

Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Losses… - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Losses…  Coeur d'Alene Press

'Bach' star Evan Bass to pay $150K for alleged false advertising - Fox News
'Bach' star Evan Bass to pay $150K for alleged false advertising  Fox News

SEC Proposes Significant Amendments To Investment Adviser Advertising Rule - Corporate/Commercial Law - United States - Mondaq News Alerts
SEC Proposes Significant Amendments To Investment Adviser Advertising Rule - Corporate/Commercial Law - United States  Mondaq News Alerts

Truth in advertising? - Herald-Mail Media
Truth in advertising?  Herald-Mail Media

ADVERTISING: Advertorial — DR. WAYNE M. FICHTER: Do you have degenerative disc disease? - Coeur d'Alene Press
ADVERTISING: Advertorial — DR. WAYNE M. FICHTER: Do you have degenerative disc disease?  Coeur d'Alene Press

A New Tool From Spotify Walks the Line Between Advertising and Pay-For-Play - Rolling Stone
A New Tool From Spotify Walks the Line Between Advertising and Pay-For-Play  Rolling Stone

Classifieds - Chicago Reader
Classifieds  Chicago Reader

5 trends that threaten the Facebook-Google duopoly in digital advertising - AdAge.com
5 trends that threaten the Facebook-Google duopoly in digital advertising  AdAge.com

Bayer fined for unlawful supplement advertising to kids in Hungary - NutraIngredients.com
Bayer fined for unlawful supplement advertising to kids in Hungary  NutraIngredients.com

Minnesota Sues Juul Over 'Deceptive Advertising' - Twin Cities Business Magazine
Minnesota Sues Juul Over 'Deceptive Advertising'  Twin Cities Business Magazine

Amazon Management Talks AWS and Advertising - The Motley Fool
Amazon Management Talks AWS and Advertising  The Motley Fool

Bloomberg 2020 Campaign Launch Shows Enduring Power Of TV Advertising - Forbes
Bloomberg 2020 Campaign Launch Shows Enduring Power Of TV Advertising  Forbes

H Code Leads with Highest Digital Reach in Hispanic Advertising - PR Web
H Code Leads with Highest Digital Reach in Hispanic Advertising  PR Web

Chevy Advertising Nearly $12000 Off C7 Corvettes - CarsDirect
Chevy Advertising Nearly $12000 Off C7 Corvettes  CarsDirect

We Need to Fix Online Advertising. All of It. - Slate
We Need to Fix Online Advertising. All of It.  Slate

Sprinklr Acquires Nanigans' Social Advertising Business - Business Wire
Sprinklr Acquires Nanigans' Social Advertising Business  Business Wire

Advertising giant Dentsu again found violating rules on overtime hours - The Japan Times
Advertising giant Dentsu again found violating rules on overtime hours  The Japan Times

ADVERTISING: Advertorial — JONATHAN M. SASSER: Acupuncture: Science-based medicine or Hokum? - Coeur d'Alene Press
ADVERTISING: Advertorial — JONATHAN M. SASSER: Acupuncture: Science-based medicine or Hokum?  Coeur d'Alene Press

The Future of Local TV Advertising in 2020 - Broadcasting & Cable
The Future of Local TV Advertising in 2020  Broadcasting & Cable

Quora testing lead gen forms for advertisers - Marketing Land
Quora testing lead gen forms for advertisers  Marketing Land

SPONSORED ADVERTISING BY WELLCARE - FOX 11 Los Angeles
SPONSORED ADVERTISING BY WELLCARE  FOX 11 Los Angeles

Will Political Ad Spend Mean Boom Or Bust For Commercial Advertisers? - AdExchanger
Will Political Ad Spend Mean Boom Or Bust For Commercial Advertisers?  AdExchanger

Podcorn connects advertisers with podcasters and manages sponsored messages in podcasts - TechCrunch
Podcorn connects advertisers with podcasters and manages sponsored messages in podcasts  TechCrunch

Hedge Funds Have Never Been This Bullish On Lamar Advertising Company (REIT) (LAMR) - Yahoo Finance
Hedge Funds Have Never Been This Bullish On Lamar Advertising Company (REIT) (LAMR)  Yahoo Finance

BP faces ‘greenwashing’ complaint over advertising campaign - Financial Times
BP faces ‘greenwashing’ complaint over advertising campaign  Financial Times

YouTube is working to bring advertising to edgier content as demonetization woes grow - The Verge
YouTube is working to bring advertising to edgier content as demonetization woes grow  The Verge

All I want for Christmas... is more kindness in advertising - Shots
All I want for Christmas... is more kindness in advertising  Shots

Google restricted ad targeting for political ads - Vox.com
Google restricted ad targeting for political ads  Vox.com

Chase bank chooses Dallas man with Down syndrome for advertising campaign - The Dallas Morning News
Chase bank chooses Dallas man with Down syndrome for advertising campaign  The Dallas Morning News

Who are the biggest TV advertisement spenders as we head into the holidays? - Fox Business
Who are the biggest TV advertisement spenders as we head into the holidays?  Fox Business

WPP and Publicis chart contrasting courses through advertising gloom - Financial Times
WPP and Publicis chart contrasting courses through advertising gloom  Financial Times

How advertisers can generate rewards, not risk, from user-generated content - AdAge.com
How advertisers can generate rewards, not risk, from user-generated content  AdAge.com

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Proposal to amend SEC testimonial rule to greatly expand advisers' advertising efforts - InvestmentNews
Proposal to amend SEC testimonial rule to greatly expand advisers' advertising efforts  InvestmentNews

Hollywood blockbuster boom fuels record UK cinema advertising - The Guardian
Hollywood blockbuster boom fuels record UK cinema advertising  The Guardian

Top 10 Trends in Digital Advertising in 2020 - Business 2 Community
Top 10 Trends in Digital Advertising in 2020  Business 2 Community

Doctors urge FTC to protect kids from online advertisers - CBS News
Doctors urge FTC to protect kids from online advertisers  CBS News

Black Friday Banner Gone Wrong: Advertising in Free Plugins - WP Tavern
Black Friday Banner Gone Wrong: Advertising in Free Plugins  WP Tavern

The FDA warned 15 companies to stop advertising CBD illegally. 3 products are sold in N.J. - NJ.com
The FDA warned 15 companies to stop advertising CBD illegally. 3 products are sold in N.J.  NJ.com

Ford Bans Dealers From Advertising Mustang Mach-E Under MSRP - Ford Authority
Ford Bans Dealers From Advertising Mustang Mach-E Under MSRP  Ford Authority

Trump campaign, Republicans blast Google for political advertising changes - POLITICO
Trump campaign, Republicans blast Google for political advertising changes  POLITICO

Why Outdoor Advertising Right Now is Like the Internet of 15 Years Ago - Digital Signage Connection
Why Outdoor Advertising Right Now is Like the Internet of 15 Years Ago  Digital Signage Connection

French National TV Starts Advertising Bitcoin - BeInCrypto
French National TV Starts Advertising Bitcoin  BeInCrypto

How to Reach Millions of Europeans With Creative Advertising - Entrepreneur
How to Reach Millions of Europeans With Creative Advertising  Entrepreneur

The Irresistible Visual Power of Urban Advertising - CityLab
The Irresistible Visual Power of Urban Advertising  CityLab

GroupM Sees Highest Ad Spend Growth Rate Since 2000. Can It Last? - AdExchanger
GroupM Sees Highest Ad Spend Growth Rate Since 2000. Can It Last?  AdExchanger

Why Sprinklr Is Buying Nanigans' Social Advertising Business - Pulse 2.0
Why Sprinklr Is Buying Nanigans' Social Advertising Business  Pulse 2.0

BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences - Digiday
BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences  Digiday

PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES - ExchangeWire
PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES  ExchangeWire

Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up 12/06/2019 - MediaPost Communications
Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up 12/06/2019  MediaPost Communications

8 online advertising risks your agency must be prepared for - AdAge.com
8 online advertising risks your agency must be prepared for  AdAge.com

French MPs Pass Amendment To Ban Advertising To Promote Black Friday - Forbes
French MPs Pass Amendment To Ban Advertising To Promote Black Friday  Forbes

New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market - The New York Times
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

General election: Google breaks its political advertising rules for second time - Sky News
General election: Google breaks its political advertising rules for second time  Sky News

Connected TV And Advertising: What It Is, And Who The Trendsetters Are - Nasdaq
Connected TV And Advertising: What It Is, And Who The Trendsetters Are  Nasdaq

Bloomberg places at least $37 million in television advertising over next two weeks - CNN
Bloomberg places at least $37 million in television advertising over next two weeks  CNN

Snapchat fact-checks political ads, unlike Facebook, says CEO Evan Spiegel - CNBC
Snapchat fact-checks political ads, unlike Facebook, says CEO Evan Spiegel  CNBC

Facebook: Advertisers to get more tools to control where ads appear - The Mercury News
Facebook: Advertisers to get more tools to control where ads appear  The Mercury News

Civilized struggled with cannabis advertising laws before layoffs, former employee says - CBC.ca
Civilized struggled with cannabis advertising laws before layoffs, former employee says  CBC.ca

Revealed: Mental health websites are selling your data to advertisers - New Scientist
Revealed: Mental health websites are selling your data to advertisers  New Scientist

25 Fascinating Years of Digital Advertising [Infographic] - Social Media Today
25 Fascinating Years of Digital Advertising [Infographic]  Social Media Today

You Can Have Collaborative Software That’s Wary of the Cloud - WIRED
You Can Have Collaborative Software That’s Wary of the Cloud  WIRED

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

OLX Advertising aims for 5X growth in 2020: Tarun Sinha - Exchange4Media
OLX Advertising aims for 5X growth in 2020: Tarun Sinha  Exchange4Media

Opposition political party in Singapore questions Google's decision to disallow political advertising - Mumbrella Asia
Opposition political party in Singapore questions Google's decision to disallow political advertising  Mumbrella Asia

AEW Takes Blatant Shots At WWE NXT In Recent Advertising - Ringside News
AEW Takes Blatant Shots At WWE NXT In Recent Advertising  Ringside News

Tremor renews TV advertising partnership - Proactive Investors UK
Tremor renews TV advertising partnership  Proactive Investors UK

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