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Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process


This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.

So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. You decide that you want to send a postcard to each prospect.

You open the yellow pages and randomly select a printer.

After explaining what you want, she gives you a quote of eleven cents per postcard. That seems like more than you wanted to spend, so you call a few more printers. Several phone calls later, you finally get a quote that meets your budget--six cents each.

A week later you have the postcards in hand. You sit down with your list on one side and a pile of hundreds of postcards on the other side (if you aren't sending at least hundreds at a time, don't expect much of a response). You pop a couple of your favorite DVDs into the disc changer and settle in for an evening of addressing your postcards.

You finish the first and cross it off your list. After scribbling through the first fifty, you look at the clock and realize this is taking much longer than expected. All the same, you are determined so you continue.

Two movies, two pens, and one band-aid later (for that pesky papercut), you finally reach the end. The smile that cracks on your face is broken by the thought that you still need to stamp them. One movie, one sponge, and hundreds of stamps later, you really reach the end.

Despite the feeling of accomplishment, you can't help feeling dread at the thought of going through the process again in two weeks when you mail to the list again (if you are not following up with your prospects multiple times, again, you are wasting your time). There must be a better way.

Does this scenario sound familiar? If so, then keep reading. I am about to show you how you can change that. You will be able to quickly setup multiple mailings in advance, sit back, and just wait for them to go out on the specified date.

For those who haven't yet experienced preparing your mailings by hand, feel free to try it for yourself once and then we'll see you back here in a couple weeks when you are ready to appreciate what I am about to share.

Leveraging Your Time Effectively

Time is as precious as your cash flow and it should be leveraged just as carefully. Developing efficient systems and automating repetitive tasks is essential to your success as a business. When it comes to postcards and other similar mailings, the United States Postal Service has taken care of this for you. The postcard mailing system I am about to share with you is based on a service available online at:

http://www.usps.com/mailingonline

The first time you visit the Mailing Online web page, you will need to click on the Sign-Up button. Signing up for a personal account allows you to save postcards and mailing lists so that you can easily reuse them in the future. Now let's talk about some of the benefits that this service has to offer.

A Penny per Postcard for Printing

Normal postage for a postcard is twenty-three cents. The cost of mailing out a postcard through Mailing Online is twenty-four cents. This is like getting your postcards printed for a penny each and addressed for free.

Avoid Numerous Steps and Saves Hours of Your Time

Avoid picking up your cards from the printer, addressing and stamping them by hand, and delivering them to the post office for mailing. The money saved is significant and the time saved is huge.

Use Ready-Made Templates to Create Your Mailing Pieces

Mailing Online provides templates for you download and open in several popular applications such as Microsoft Word. This makes designing you postcard easy. Then you upload the postcard to Mailing Online to use in your mailing campaign.

Easily Upload Your Mailing List

Mailing Online allows you to easily upload your mailing list from several different file formats including Excel and MS Word.

Verify Your Addresses against Official Post Office Records

Mailing Online will automatically check you mailing list against official post office records. You will be told if any of your addresses do not match. Then you can decide whether to eliminate these addresses so that you don't waste money on invalid addresses.

Choose from Several Mailing Formats

You can also choose to mail a variety of other mailing pieces including brochures, letters, and self-mailer flyers. Mailing Online provides the templates you need to create these mailers. However, I suggest using this service primarily for postcards. I have not tried their flyers, I think brochures are pointless, and I imagine their letters are label-addressed which is puts your mailer in the junk pile as soon as is seen by your prospect.

Saving Mailing Lists, Postcards, and Mailing Campaigns for Future Use

You can save your lists and postcards to be easily reused for future campaigns without uploading them again.

Schedule Mailing Campaigns to Go Out at a Future Date

You can pick a date in the future for you mailer to go out. You could even set up an entire sequence to go out on autopilot. For example, you could schedule a postcard to go out right away, another one in 10 days, and another in a month. This allows you easily follow-up with your prospects.

Your Postcard is Only as Good as the Marketing Message it Delivers

Without getting into a discussion on copywriting, I want to make the following points about your postcard design:

1. Your postcard will only be as good as your marketing message. You have about two seconds to attract the reader's attention before your postcard ends up in the garbage. The best way to accomplish this is with a well-written headline.

2. Don't waste a lot of space on your logo or other fancy graphics. Don't waste a lot of space on your company's name or your contact info. Focus on telling the reader what you have that can benefit them.

3. Make sure you make it clear what you want the prospect to do next. Most likely this will be to call you or a message hotline.

4. Since postcard space is limited, just share the most important aspects of your marketing message. Tell the reader how they can get more info if they are interested by sending them to a web site or by asking them to call you to receive more information (i.e. the rest of your marketing message). This is called two-step marketing.

About The Author

Jason Van Orden

www.jasonvanorden.com

"Discover how to attract more leads and maximize revenue with a minimum investment of your time and money."


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 18 / 2019

Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


NBCUniversal, Sky Combine Advanced Advertising Services - Hollywood Reporter
NBCUniversal, Sky Combine Advanced Advertising Services  Hollywood Reporter

Comcast's entertainment arm NBCUniversal and its European pay TV business Sky are bringing together their advanced advertising services to offer marketers ...


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising - Associated Press
Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising  Associated Press

This *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.


A Plan to Kill Tobacco Advertising Worldwide - 24/7 Wall St.
A Plan to Kill Tobacco Advertising Worldwide  24/7 Wall St.

The ability to market tobacco has been challenged by one of the world's largest health organizations. If the plan works, billions of dollars in tobacco ads could ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

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Agari Wins American Advertising Award for Best Brand Design - Associated Press
Agari Wins American Advertising Award for Best Brand Design  Associated Press

This *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.


Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities - MarTech Series
Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities  MarTech Series

Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb's industry-leading international B2B data ...


That's So Houston!: Billboard advertising brunch that's blocked by clouds - KHOU.com
That's So Houston!: Billboard advertising brunch that's blocked by clouds  KHOU.com

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Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


Facebook announces changes to political advertising to meet new federal rules - Coast Mountain News
Facebook announces changes to political advertising to meet new federal rules  Coast Mountain News

Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including who pays for ...


Cadbury pulls ‘irresponsible’ advertising campaign webpage - Independent.ie
Cadbury pulls ‘irresponsible’ advertising campaign webpage  Independent.ie

Cadbury has taken down an advertising campaign webpage after it was accused of encouraging children and families to break the law.


Why Brands Are Flocking To Amazon Advertising - Forbes
Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch, CEO of PCG Digital - http://cbtnews.com/
Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch, CEO of PCG Digital  http://cbtnews.com/

We recently spoke with CEO, Glenn Pasch, and got his insight into how a successful dealership can see bigger returns from their marketing budget.


How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not - HuffPost
How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not  HuffPost

For years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


TV Networks Form New Consortium to Advance Targeted Advertising - The Wall Street Journal
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DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Blockchain for the Advertising Industry - Law.com
Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have - Variety
Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


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Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More  Adweek

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‘Political advertising is toxic category that we avoid’ - BusinessLine
‘Political advertising is toxic category that we avoid’  BusinessLine

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Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant - Splinter
Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


Sons rent billboard advertising dad’s birthday and phone number: report - Fox News
Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet - News@Northeastern
This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


YouTube loses advertisers over “wormhole into pedophilia ring” - Ars Technica
YouTube loses advertisers over “wormhole into pedophilia ring”  Ars Technica

Epic Games and Disney pull ads over pedophiles' comments on videos of children.


Amanda Holden shows off her sartorial prowess while at Advertising Week Europe - Daily Mail
Amanda Holden shows off her sartorial prowess while at Advertising Week Europe  Daily Mail

Amanda Holden showcased her sartorial prowess as she attended Advertising Week Europe at Picturehouse Central, in London, on Monday.


Connecticut Supreme Court rules Remington can be sued for advertising - KOAA 5
Connecticut Supreme Court rules Remington can be sued for advertising  KOAA 5

HARTFORD, Conn. (AP) – The Latest on a Connecticut court reinstating part of a wrongful death lawsuit filed by victims of the Newtown school shooting against ...


Godiva Chocolatiers sued for alleged false advertising - WPVI-TV
Godiva Chocolatiers sued for alleged false advertising  WPVI-TV

The Godiva Chocolatier Company has two manufacturing facilities.


Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising - Adweek
Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  Adweek

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...


Firms In New Zealand To Pull Advertisements From Facebook, Google - NDTV News
Firms In New Zealand To Pull Advertisements From Facebook, Google  NDTV News

A collective of some of New Zealand's biggest companies is set to pull ads from Facebook and Google in the wake of the March 15 Christchurch mosques ...


My Method... Booking.com's marketing director on its new brand advertising strategy - PhocusWire
My Method... Booking.com's marketing director on its new brand advertising strategy  PhocusWire

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth - Motley Fool
Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


Man accused of posing as LSU athletics employee, advertising bogus job - WAFB
Man accused of posing as LSU athletics employee, advertising bogus job  WAFB

A man has been arrested after allegedly posing as an LSU athletics employee and advertising a fake job to people.


Activ8me fined $250,000 for false advertising - Technology Decisions
Activ8me fined $250,000 for false advertising  Technology Decisions

The ACCC has secured $250000 in penalties against ISP Activ8me over false and misleading advertising of its retail OptiComm FTTP services.


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Martin Sorrell: Amazon's advertising business will be worth $100bn - CampaignLive
Martin Sorrell: Amazon's advertising business will be worth $100bn  CampaignLive

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Banner advertising climate strike hung from UM Central Power Plant  MLive.com

A banner advertising the Washtenaw County Climate Strike hangs from the University of Michigan Central Power Plant. The climate strike is scheduled for Friday ...


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

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MannKind - Afrezza Scripts Showing Slow Growth Despite Advertising  Seeking Alpha

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The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth - Forbes
The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth  Forbes

There's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...


Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers. - In These Times
Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers.  In These Times

Los Angeles, a city once known as the mural capital of the world, issued a citywide mural moratorium in 2002 to crack down on the growing issue of outdoor ...


How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry - Forbes
How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry  Forbes

Ogilvy is known for creating innovative and iconic media campaigns, for some of the world's leading brands. Staying on top of the rapidly evolving ad industry ...


YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW - Adweek
YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW  Adweek

In recent years, YouTube has used festivals like South by Southwest and Sundance to showcase work intended to teach marketers how to become better ...


Facebook makes changes to advertising, reach measures - Seeking Alpha
Facebook makes changes to advertising, reach measures  Seeking Alpha

Facebook (FB +0.2%) is changing up advertising metrics, replacing what was a single measure of relevance with three other measures, Bloomberg reports.


DAZN to add advertising partners to OTT platforms - SportsPro Media
DAZN to add advertising partners to OTT platforms  SportsPro Media

Over-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...


WHO calls for more action to protect children from online junk food advertising - The BMJ
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BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1221 (Published 15 March 2019) Cite this as: BMJ 2019;364:l1221. Article · Related *content* · Metrics ...


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Film Financing From Advertisers And Distributors  Forbes

Advertisers. One source of film financing is equity from advertisers. The large advertisers each spend hundreds of millions of dollars per year advertising their ...


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Amazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...


Facebook Announces 'Facebook Showcase' Premium Video Advertising Option - Social Media Today
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While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...


Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section - NPR
Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section  NPR

Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...


Pfizer settles Oregon probe over false advertising - KTVZ
Pfizer settles Oregon probe over false advertising  KTVZ

SALEM, Ore. (AP) - Pfizer has agreed to a $975000 settlement with Oregon's attorney general after an investigation found the pharmaceutical giant misled ...


Memorial Mass set for Melissa S. Reinhardt, 66, advertising executive - Buffalo News
Memorial Mass set for Melissa S. Reinhardt, 66, advertising executive  Buffalo News

March 20, 1952 – Nov. 9, 2018 A Memorial Mass for Melissa S. Reinhardt, formerly of Amherst, will be offered at 11 a.m. March 27 in Our Lady of Peace Cathol…


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Walmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...


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Sideswipe: March 19: A well-known advertising agency has a sideline?  New Zealand Herald

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For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

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Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain  Cointelegraph

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UK ASA bans gambling advertisement for advertising gambling  CalvinAyre.com

It's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...


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100 Significant Women in Native Advertising Recognized on International Women's Day  Social Media Today

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As E-sports Gain in Popularity, Advertisers Come to Play  Barron's

It's game-on for advertisers in professional videogaming—e-sports—which has blossomed into a multibillion-dollar industry. EMarketer forecasts that U.S. digital ...


Facebook decided which users are interested in Nazis — and let advertisers target them directly - Los Angeles Times
Facebook decided which users are interested in Nazis — and let advertisers target them directly  Los Angeles Times

Facebook has continued to allow advertisers to target users it believes are interested in topics such as “Joseph Goebbels,” “Josef Mengele” and “Heinrich ...


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Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies  Deadline

EXCLUSIVE: The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some ...


US eSports advertising revenue to top US$200mil by 2020: report - Tech News - The Star Online
US eSports advertising revenue to top US$200mil by 2020: report - Tech News  The Star Online

Competitive videogame advertising revenues in the United States are expected to surpass US$200mil (RM817.56mil) by 2020, according to a report released ...


Google took down 2.3 billion ads in 2018 for violating its advertising policies - Android Authority
Google took down 2.3 billion ads in 2018 for violating its advertising policies  Android Authority

According to Google's Bad Ads Report 2018, last year, Google banned six million ads every day. The company banned a total of 2.3 billion misleading ads and ...


Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers - Adweek
Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers  Adweek

TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to ...


Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers - AdExchanger
Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers  AdExchanger

Mark Zuckerberg penned a lengthy post last week laying out Facebook's vision for a “privacy-focused” future – but it's not going to change Facebook's business ...


New Zealand advertisers reconsider social media in wake of Christchurch attacks - Stuff.co.nz
New Zealand advertisers reconsider social media in wake of Christchurch attacks  Stuff.co.nz

Lotto has pulled its social media advertising and other New Zealand businesses are being asked to consider where they put their advertising money, after the ...


Mark Zuckerberg Talks Data Security and Advertising at Harvard Law School Event | News - Harvard Crimson
Mark Zuckerberg Talks Data Security and Advertising at Harvard Law School Event | News  Harvard Crimson

Facebook CEO and co-founder Mark Zuckerberg '06 took part in a discussion about data security and targeted advertising at Harvard Law School on Feb. 11.


Exposed: Sex for rent landlords STILL advertising online despite threat of seven-year jail sentences - Daily Mail
Exposed: Sex for rent landlords STILL advertising online despite threat of seven-year jail sentences  Daily Mail

Vile landlords breaking the law by offering free accommodation in return for sex are today exposed in a shocking investigation by The Mail on Sunday.


To our readers and advertisers, from The Outer Banks Voice - The Outer Banks Voice
To our readers and advertisers, from The Outer Banks Voice  The Outer Banks Voice

After conversations with numerous advertisers and readers, we feel the need to clear up misperceptions about the website OBX Today and its owner JAM Media ...


Online and Making Thousands, at Age 4: Meet the Kidfluencers - The New York Times
Online and Making Thousands, at Age 4: Meet the Kidfluencers  The New York Times

Brands are giving lucrative endorsement deals to young children on YouTube and Instagram, raising questions about whether their young followers should be ...


Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order] - Live Law
Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order]  Live Law

'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.


Your Health Data Are a Gold Mine for Advertisers - The Atlantic
Your Health Data Are a Gold Mine for Advertisers  The Atlantic

Hospitals across the nation are piloting voice-enabled smart speakers in patients' rooms, including Cedars-Sinai Medical Center in Los Angeles and Boston ...


Anger at timing of HFSS advertising consultation - British Baker
Anger at timing of HFSS advertising consultation  British Baker

Health chiefs have come under fire for launching a consultation on advertising of foods high in fat, sugar or salt (HFSS) while the industry faces B..


Gun adverts will no longer be accepted by Stuff - Stuff.co.nz
Gun adverts will no longer be accepted by Stuff  Stuff.co.nz

Media company Stuff "will not be taking any future gun advertising", chief executive Sinead Boucher says. Stuff newspapers including The Dominion Post and ...


TfL removes advertisements proclaiming Michael Jackson's innocence - The Drum
TfL removes advertisements proclaiming Michael Jackson's innocence  The Drum

Transport for London has weighed into the alleged paedophilia surrounding Michael Jackson by removing adverts proclaiming the former King of Pop's ...


10 Funniest Comic Advertisements - WhatCulture
10 Funniest Comic Advertisements  WhatCulture

Now you too can wield Superman's trademark... Ray Gun?!


BuzzFeed looks to bring more advertisers to its commerce business - Digiday
BuzzFeed looks to bring more advertisers to its commerce business  Digiday

BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher's ad capabilities with its growing commerce operation. This week ...


PlayStation Goes Hard on Captain Marvel Advertising - Push Square
PlayStation Goes Hard on Captain Marvel Advertising  Push Square

If you're making the trip to a local cinema over the weekend for Captain Marvel, you may be in for more of a PlayStation 4-based feast than you were originally ...


Why Cadbury's is facing a backlash over its latest 'intensely stupid' advertising campaign - Gloucestershire Live
Why Cadbury's is facing a backlash over its latest 'intensely stupid' advertising campaign  Gloucestershire Live

'It was not our intention to encourage anyone to break existing rules'


Google now accepts rupiah for paid advertisements - The Jakarta Post - Jakarta Post
Google now accepts rupiah for paid advertisements - The Jakarta Post  Jakarta Post

We have changed our policy to automatically charge our clients with Indonesian billing addresses in rupiah instead of US dollar,


Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers - Marketing Land
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers  Marketing Land

Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad ...


YouTube Trends of the Moment for Savvy Advertisers, Q1 2019 - Adweek
YouTube Trends of the Moment for Savvy Advertisers, Q1 2019  Adweek

Every day, a huge amount of new *content* is uploaded to YouTube, generating billions of views. As a YouTube trend spotter, my job is to sift through all of that ...


Sky News ads go dark as Andrew Bolt defends ‘innocent’ George Pell - The Guardian
Sky News ads go dark as Andrew Bolt defends ‘innocent’ George Pell  The Guardian

Broadcaster pulls advertisements from The Bolt Report to protect brands' reputations. Plus: the Neighbours theme tune gets a Mardi Gras remix.


Waseem Hassan Sheikh — the new face of social media advertisements in Pakistan - Samaa Digital
Waseem Hassan Sheikh — the new face of social media advertisements in Pakistan  Samaa Digital

Sitting in his small one-room office in Lahore's Chauburji area, Sheikh opens up about his journey and the secrets behind his success.


#FairnessFirst: Get gender right in advertising by sidestepping stereotypes - Bizcommunity.com
#FairnessFirst: Get gender right in advertising by sidestepping stereotypes  Bizcommunity.com

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar ...


Twitter names first international markets to get checks on political advertisers - TechCrunch
Twitter names first international markets to get checks on political advertisers  TechCrunch

Twitter has announced it's expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European ...


Advertisers can now view Google mobile speed scores for more landing pages - Search Engine Land
Advertisers can now view Google mobile speed scores for more landing pages  Search Engine Land

Advertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed ...


Kerala government’s advertisements worth Rs 1 crore removed from state buses - The News Minute
Kerala government’s advertisements worth Rs 1 crore removed from state buses  The News Minute

The Kerala state government has removed advertisements worth Rs 1 crore from Kerala State Road Transport Corporation (KSRTC) buses, after it got an ...


WHILE SHE SLEEPS Attacks Streaming Service Payouts In Advertisement For New Album - Metal Injection.net
WHILE SHE SLEEPS Attacks Streaming Service Payouts In Advertisement For New Album  Metal Injection.net

The latest on the dismal streaming *service* payouts to artists is that companies like Spotify and Amazon are suing to keep royalty rates from going up.


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