 | ||
|
| ||
|
|
Advertising Information Channel:
We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics. |
|
 |
|
|
|
 |
||
| ||
|
| ||
|
|
Advertising Information Channel:
We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics. |
|
|
|
|
|
|
|
||
|
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.
2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. "Yes, I want to reduce my inventory costs by 50 percent."
3) Include a picture of your brochure or catalog in your ad.
4) Use a sidebar in your ad packed with tips that your prospect will find useful. E.g "10 Ways To Reduce Your Phone Bill."
5) Concentrate your copy on the prospect, not on your company. Tell your prospect how your product or service will solve their problems. Use the words "you" and "your" frequently and "I" and "We" less.
6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company.
7) Consider converting your ad into an advertorial. This format looks more like an article and contains valuable information. It attracts people who normally skip over ads because advertorials look like editorial content. If the publisher will allow it, use the same typeface as the publication the advertorial appears in. To see advertorial samples, visit the "Portfolio" section of my website http://www.dc-infobiz.com/
8) Put quotation marks around the headline. This can draw 28 percent more attention than a headline without quotation marks.
9) Consider running your ad in black and white if you're using mostly text in the ad. Without color, the ad looks more like an article.
10) The headline is the most important part of an ad. Spend time creating a powerful, benefit packed headline. If you don't stop the reader in their tracks with a good headline, few will bother to read the rest of the ad.
About The Author
David Coyne is a copywriter and marketing consultant. Need help writing your brochures, ads, web pages and other marketing materials? Contact David at his web site: http://www.dc-infobiz.com
MORE RESOURCES updated Tue. August / 14 / 2018Reuters | Turkish airline, telecoms firm to halt US advertising Reuters An official at one of the companies said the advertising boycott would encompass all written, visual and social media, although existing advertising campaign agreements would not be affected. “We as Turkish Airlines are taking our place alongside our ... Turkish Airlines urges to stop advertising US companies |
Motley Fool | How Yelp's Revamped Advertising Business Powered a Great Quarter Motley Fool In this segment from MarketFoolery, host Mac Greer and senior analysts Andy Cross and Ron Gross review the latest numbers from Yelp (NYSE:YELP), which has been refocusing its content and business structure to better match what users and advertisers ... |
New York Times | Google-Facebook Dominance Hurts Ad Tech Firms, Speeding ... New York Times The investment of venture capital money into ad tech start-ups is falling sharply, helping push a wave of acquisitions. |
CNBC | Amazon's advertising profits will surpass its AWS income by 2021 ... CNBC Piper Jaffray reaffirms its overweight rating for Amazon shares, citing the strength of its ad business as a big driver of the company's profitability. Amazon: Advertising Could Overtake AWS by 2021 Piper Jaffray Sees Amazon's (AMZN) Advertising Profits Exceeding AWS by 2021 Amazon's advertising profits will surpass its cloud computing income by 2021: Piper Jaffray |
eDelivery | Amazon Prime's one-day delivery claim misled consumers, advertising body says CNBC The U.K.'s advertising body has ruled that Amazon cannot make some claims about next-day delivery for its Prime service after 280 people complained they didn't receive items the day after ordering. The Advertising Standards Authority (ASA) said that ... ASA ruling forces Amazon to amend advertising for Prime one-day delivery service |
Business Wire (press release) | Strategy Analytics: Consumer and Advertising Spend on TV and Video Will Reach $559B Globally in 2022 Business Wire (press release) BOSTON--(BUSINESS WIRE)--Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490B in 2017 to $559B in 2022, an increase of $69B. Spend on OTT video will account for 90% of this growth, according ... |
Efficiency And Emotion: Finding The Balance In The Digital Advertising Equation AdExchanger Unfortunately, many digital ads are produced at the end of the advertising food chain, churned out at the last minute in multiple versions designed to suit the targeting criteria, re-versioned – but not necessarily reimagined – at scale based on ... |
Advertising Is Your Life. But The Kids Still Have To Eat, Right? MediaPost Communications Well this sounds interesting—that is to say fun and informative, if you're a family cook. Stacie Billis, wife of Big Spaceship CEO Michael Lebowitz, and Meghan Splawn, have just launched a new podcast about the trials and trepidations of feeding ... |
MediaPost Communications | Most Businesses Avoid Retargeting Advertising, New Survey Finds PR Newswire (press release) 14, 2018 /PRNewswire/ -- Businesses are skeptical of retargeting advertising, according to a new survey from The Manifest, a business news and how-to website. Among businesses that use online advertising, fewer than half (43%) invest in retargeting ... A Third Of Digital Marketers Say They Don't Invest In Online Advertising |
Electrek | VW's Electrify America launches national advertising campaign to promote EVs Electrek They are starting out with an advertising spot, titled “JetStones,” which “aims to broaden consumer awareness of the advantages and availability of electric vehicles, plus a growing network of EV fast chargers in metropolitan areas, along highways, and ... VW Kicks Off Advertising Campaign For … The Chevy Bolt Plug into the Present with the “JetStones” |
|
|
|
ADVERTISING RELATED ARTICLES:
Do You Really Need a Brochure? Traditional brochures typically tell the story of your company, i.e. Localized Advertising - Door-to-Door Ad Distribution on the Fly! Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property. To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption. Advertising Agency In Boston: Tips and Tricks The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not. Successful Print Advertising Designs Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space. Increase Business By Being Nice I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you. How to Write Ads that Increase Your Business I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. When Advertising Wears Out One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). How Do People Know You're in Business? One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture. What are Text Adverts? Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by website owners to promote their website and services to a quality targeted audience. Online advertising offers an outstanding opportunity to efficiently and effectively target your desired audience. How To Write Super-Effective Ads and Sales Letters! "The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters. In Advertising Bigger isn't Always Better If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. Five Characteristics of Highly Successful Advertising Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost. A $40 Million Dollar Little Known Referral Strategy Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. Non-profit Coupon Books and Coupon Mailers for Small Businesses Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service. Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Why People Fail in Mail Order Mail order is a very complicated business. Every phase must beplanned, analyzed and tested. Pros and Cons of Establishing an In-House Ad Agency There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious. 100 Excellent Words and 70 Action Getting Phrases for Ad Writing 100 Excellent Words Absolutely. Amazing. LED Score Boards LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.
|
|
Find used office equipment in Ohio at www.OfficeJax.Has.It Find the best fleamarkets at www.FleaMarketWorld.Has.It Find electric powered vehicles at www.NoGas.Drives.It Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide Find homes for rent
Fleamarket World Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost. |
|
 auction news and listings for Akron, Ohio Akron crafts and hobby news center Advertising and promotions Akron, Ohio The Akron blogging news center Akron Ohio web site design news Akron Mortgaging and refinancing
|
|
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market |
