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Creating a Winning Logo


Creating a logo to get you noticed.

When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention. It should follow the chosen color scheme and reflect the business that your company is in. Too often, particularly on the WWW logos are seen as a way to show off the design talents of the author. To create a free logo I have created this easy to follow step by step guide.

Planning

Your logo should reflect the company it represents. Create a list of all the services or products the company supplies and try to find some common ground.

Sit down and choose the colors you will be using. This is best achieved by studying the corporate colors and maybe adding a few more shades of these colors. You should aim for a maximum of 12 but ideally you will want only one or two colors. Avoid very dark colors unless it is relevant to your company. If you send out a letter on headed notepaper to a client you will want your logo to jump off the desk at them to remind them who you are.

Remember that your design may have to be very small (a business card) or very large (the side of a van) so whatever you come up with must be scaleable. Try imagining your logo as a tiny image and then as a large image. If your using lettering will it must be readable at a very small size. Will the font appear correctly in a user browser on the internet?

Consider every place your logo might appear and work out what you will need to design for. A company that deals with older people does not to be bright and modern, something a little more sedate would be more appropriate.

Until you know the answers to all the questions above don't move on to the next section.

Creating

Keep it simple. Look at any major company in the world and see how simple their logos are. Nothing fancy for the experts so why should you have a fancy design?

Look at what the competion are doing. DO NOT COPY somebody else's work. Sometimes I get me best inspiration from studying other people ideas and coming up with a really original one based on a concept they have used. As long as it's not a copy of somebody else's work your not infringing copyright.

A tip for doing this is to use Googles Image Search. Type in some key word and select the image search with the word logo. For example if you were selling cars search for "cars + logo". You will be presented with a selection of rival logos for other sites.

Use this to see what works and what does not. You will be drawn to the good designs and you will recognise what represents a company that sells cars. This search brings up the Alpha Romeo logo in the first few entries. This logo is slightly more complicated than you will want but works perfectly for a company producing cars.

Now start sketching some designs on paper. Keep all of the designs you make to hand as you never know when you might decide that the picture you drew before could be the one. When you have an idea don't over develop it. You should aim to have at least 15 to 20 rough ideas before choosing 2 or 3 to work on further.

Developing

When you have chosen your two or three best ideas ask some friends what they think. Use your friends and family to test your logo. Everybody loves to give their opinion on everything so use that to your own advantage. Listen to what people have to say about your designs and you may learn something. Little things that you have not seen can be very obvious to someone that has never seen it before. Take a note of all the comments and go back to the drawing board. Look over what was said about every design and then, based on your own feelings and the comments you have collected, decide which idea you are going to develop more.

Create a slightly more refined drawing, or if you have some computer skills, make up an approximate design using a graphics program (don't worry if you can't do this as the next step will take care of that anyway.)

Unless you're either a graphic designer or a printer, employ a professional to finish the work to a high standard. Your logo will appear on every bit of literature your company will ever produce and if it does not look professional then you don't look professional. You will have saved a lot of money by developing the logo yourself so it is now time to ask a professional to finish the work.

Well done. You have just created an effective and attractive logo for your company. Be proud of your work and display it everywhere.

About The Author

Philip Gillespie is a proffesional website designer and graphic artist. His works include www.echo-art.com, www.thekimberleyinn.com, www.yellowsands.com and www.integratedbodytherapy.com. Please contact for any further information or help.

philipgillespie@hotmail.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 12 / 2019

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Enforcement Alert: Social Media Advertising  Brewers Association

eMarketer Podcast: Amazon Advertising, Attitudes on Political Ads, a Retail Jobs Crisis - eMarketer
eMarketer Podcast: Amazon Advertising, Attitudes on Political Ads, a Retail Jobs Crisis  eMarketer

Club for Growth extends advertising against House Dems over impeachment | TheHill - The Hill
Club for Growth extends advertising against House Dems over impeachment | TheHill  The Hill

Forecast: US local advertising to top $161 billion | Dateline - Newspapers and Technology
Forecast: US local advertising to top $161 billion | Dateline  Newspapers and Technology

Senior Amazon Advertising Executive Joins Teikametrics - MarTech Series
Senior Amazon Advertising Executive Joins Teikametrics  MarTech Series

Professor Barbara Allen receives award for book exploring lies in political advertising - Carleton College News
Professor Barbara Allen receives award for book exploring lies in political advertising  Carleton College News

State investigating marijuana advertising at Lewiston Colisée - Kennebec Journal & Morning Sentinel
State investigating marijuana advertising at Lewiston Colisée  Kennebec Journal & Morning Sentinel

Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com - Business Wire
Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com  Business Wire

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year - eMarketer
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year  eMarketer

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How This Season's Late Thanksgiving Impacts Retail Advertising  AdExchanger

Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations - Washingtonian
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations  Washingtonian

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Here’s the Army’s Next Big Advertising Campaign  Military.com

A mobile advertising holiday roadmap for retailers - Retail Customer Experience
A mobile advertising holiday roadmap for retailers  Retail Customer Experience

Amazon Advertising: 3 Unique Ways to Sell Your Product - G2
Amazon Advertising: 3 Unique Ways to Sell Your Product  G2

Apple's ad agency has layoffs as the company beefs up its in-house ads group - CNBC
Apple's ad agency has layoffs as the company beefs up its in-house ads group  CNBC

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PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth  Business Wire

A bizarre Kansas law prohibited advertising raw milk. So this farm couple fought back - Kansas City Star
A bizarre Kansas law prohibited advertising raw milk. So this farm couple fought back  Kansas City Star

The Esports Ads launches esports advertising database - Esports Insider
The Esports Ads launches esports advertising database  Esports Insider

Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. - The New York Times
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It.  The New York Times

Comcast rebrands its ad sales division - Atlanta Business Chronicle
Comcast rebrands its ad sales division  Atlanta Business Chronicle

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2019 – 2020 Political Issue Advertising The Blessing and the Curse!  JD Supra

Fairbanks Daily News-Miner Goes Live with Brainworks New Stratica Advertising and CRM Solution - Editor And Publisher Magazine
Fairbanks Daily News-Miner Goes Live with Brainworks New Stratica Advertising and CRM Solution  Editor And Publisher Magazine

Can Google’s Non-Advertising Revenue Streams Mitigate Impact Of Slowing Advertising Growth? - Forbes
Can Google’s Non-Advertising Revenue Streams Mitigate Impact Of Slowing Advertising Growth?  Forbes

New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market - The New York Times
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

MFM’s November Lunch and Learn to Highlight “Legalities of Controversial Advertising” - Broadcasting & Cable
MFM’s November Lunch and Learn to Highlight “Legalities of Controversial Advertising”  Broadcasting & Cable

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Turkish media censors find ice cream advertisements immoral  Ahval

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

Politics will drive billions in local advertising spending in 2020: Report - Fox Business
Politics will drive billions in local advertising spending in 2020: Report  Fox Business

Opinion: Twitter beats Facebook on political advertising, but work is still needed - UI The Daily Iowan
Opinion: Twitter beats Facebook on political advertising, but work is still needed  UI The Daily Iowan

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

Social media urged to suspend political advertising - BBC News
Social media urged to suspend political advertising  BBC News

5 Amazon advertising execs who could replace Seth Dallaire - Business Insider
5 Amazon advertising execs who could replace Seth Dallaire  Business Insider

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Restaurant apologises for 'cashing in' on Remembrance Day by advertising 'Lest We Forget' burger  Yahoo Sports

Maryland must walk fine line with election advertising law - Frederick News Post
Maryland must walk fine line with election advertising law  Frederick News Post

Amazon Advertising Spending to Reach $10 Billion in 2019 - Marketplace Pulse
Amazon Advertising Spending to Reach $10 Billion in 2019  Marketplace Pulse

10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding - Kotaku
10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding  Kotaku

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Why Politicians Want Your Smart-TV Data  The Atlantic

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Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising  AdAge.com

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CSPI report: We're not making progress on junk food advertising to kids  FoodNavigator-USA.com

Billionaire Alastair Mactaggart on his plans to regulate advertising. - Business Insider
Billionaire Alastair Mactaggart on his plans to regulate advertising.  Business Insider

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Why Twitter’s New Restrictions on Political Advertising Make No Sense  National Review

An Hour of Advertising with… Storythings' Anjali Ramachandran - The Drum
An Hour of Advertising with… Storythings' Anjali Ramachandran  The Drum

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Roku Doubles Down on Advertising Tech  Motley Fool

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How WWE Dealt With False Advertising Pre-Taped Match For RAW  Ringside News

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SEC: Changes to Investment Advertising and Cash Solicitation Proposed  The National Law Review

Google Considers Changing Its Political Advertising Policy - Bloomberg
Google Considers Changing Its Political Advertising Policy  Bloomberg

Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington Post
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads  The Washington Post

How digital media has revolutionised advertising | Leadership - Business Chief Canada
How digital media has revolutionised advertising | Leadership  Business Chief Canada

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The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead  Search Engine Journal

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Reddit: Here’s How to Change Your Advertising Personalization Preferences  Adweek

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Cryptocurrency advertising is rising, and Coinzilla is at the forefront  EconoTimes

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New TripAdvisor China Venture Eyes Digital Advertising Revenues  Skift

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Advertising or art? Bristol restaurant asked to remove window signs  Turn to 10

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Old is new again as traditional advertising channels make strides  Econsultancy

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3 steps to help improve diversity in advertising (And why that's smart)  AdAge.com

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Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech  AdExchanger

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As the wedding industry goes DTC, ring company Manly Bands is rethinking its advertising strategy  Digiday

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Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey  MarTech Series

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The big problem with political advertising on social media  City A.M.

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General Election 2019: Facebook takes down 'political' advertising  BBC News

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The 2020 election ignites a new debate: Does political advertising belong on platforms?  Digiday

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Nine reports 'softness' in advertising dragging on earnings  AdNews

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Parimatch launches new advertising campaign featuring Conor McGregor  CalvinAyre.com

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Elizabeth Warren criticizes Twitter's political advertising ban  Axios

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Latino Business Leadership Awards: Hector Velazquez, Nexo Advertising  North Bay Business Journal

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Homeopaths advertising autism 'cures' despite crackdown by advertising watchdog, Telegraph investigation finds  Telegraph.co.uk

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New digital advertising tables debut at Sydney Airport  CMO

The Problem of Political Advertising on Social Media - The New Yorker
The Problem of Political Advertising on Social Media  The New Yorker

Here's why Facebook dominates in digital advertising - Fox Business
Here's why Facebook dominates in digital advertising  Fox Business

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The Rundown: Advertisers mull how much digital advertising is too much  Digiday

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Advertisers emerge as buyers for ad tech  Digiday

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Newspaper Advertising Market Procurement Intelligence Report | Newspaper Advertising Price Trends, Newspaper Advertising Suppliers and Procurement Insights Now Available from SpendEdge  Business Wire

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Vermont environmental advocate sues Ben & Jerry’s for false advertising  Local 22/44 News

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Emotion: The Super Weapon Of Marketing And Advertising  Forbes

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Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

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How to Invest in Digital Advertising  The Motley Fool

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Advertisers Finally Get Involved in Shaping Audience Measurement  MediaVillage

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Art or advertising? Bristol board rules Chinese calligraphy will have to go  The Providence Journal

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Google to Lift US Ban on Online Casino Advertising  HighstakesDB

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Juul Marketing Chief Leaves as E-Cigarette Maker Suspends Advertising  The Wall Street Journal

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Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump  The New York Times

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No Decline in Junk-Food Advertising on Children's Television, According to New CSPI Analysis  CSPI Newsroom

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Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’  The Philadelphia Inquirer

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Arlington students pushing back against vaping use, advertising  Poughkeepsie Journal

Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube - CNBC
Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube  CNBC

The unequal aplication of advertising transparency - StopFake.org
The unequal aplication of advertising transparency  StopFake.org

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Smaller Social Media Audiences Are What Advertisers Are Focusing On  WGN Radio - Chicago

Fox Partners With iSpot.tv To Improve Advertising Performance - Forbes
Fox Partners With iSpot.tv To Improve Advertising Performance  Forbes

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Black Crowes Announce 2020 Reunion Tour Via… Subway Advertisement?  Variety

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Amazon gaining on Google in search advertising market share  GeekWire

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Big Data Pharmaceutical Advertising Market Report: Global, Regional and Country Wise Data Break up and Analysis in a Latest Research  Editorials 360

Amazon advertising exec joins Boston e-commerce startup - Boston Business Journal
Amazon advertising exec joins Boston e-commerce startup  Boston Business Journal

Nine lowers earnings forecasts as soft advertising market hits home - Sydney Morning Herald
Nine lowers earnings forecasts as soft advertising market hits home  Sydney Morning Herald

SEC Proposes Changes in Advertising Rules - National Association of Plan Advisors
SEC Proposes Changes in Advertising Rules  National Association of Plan Advisors

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OPINION: Industry trend shows readership is rising as advertising falls  Paris News

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WPP comparable sales rise as advertising backs 2019 guidance  MarketWatch

Juul agrees to stop advertising to youth in settlement with Oakland nonprofit - San Francisco Chronicle
Juul agrees to stop advertising to youth in settlement with Oakland nonprofit  San Francisco Chronicle

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Asked about China, Twitter CFO says company focus is on markets where it is 'accessible'  CNBC

Virgin latest advertising ditches young air hostesses for a flying toupee called 'Wiggy' - Daily Mail
Virgin latest advertising ditches young air hostesses for a flying toupee called 'Wiggy'  Daily Mail

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False Advertising: "We were hungry to evolve and do more"  Dork Magazine

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