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Promotional Vehicles


It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?

What is a promotional vehicle?

A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.

The graphics may be a full wrap (the whole vehicle is covered), a decal wrap (decals are applied to body panels) or a window wrap (decals are applied to the side and rear windows).

The types of business that operate promotional vehicles include radio stations, beer companies, car dealers and up-market pubs, clubs and restaurants to name but a few.

The benefits of a promotional vehicle

A vehicle is mobile so you can take your advertising places. Both drivers and pedestrians will notice your advertising when your vehicle is parked as well as when it is on the move.

Your advertising stays in position until you remove it or sell the vehicle. There is no need to book media space or pay regular subscriptions.

The cost is not as much as you might expect. In fact, vehicle graphics cost less to create and apply than many other types of advertising. If you apply graphics to an existing vehicle then there are no additional costs.

You can potentially make a big impression. Cleverly designed and eye-catching vehicle graphics can be used for PR purposes.

Is a promotional vehicle for me?

It depends on your business, as promotional vehicles are not suitable for every company.

Brand image is a key deciding factor. You need to consider how the vehicle will be used (will it be on the move much of the time or parked), what will it be used for and who will drive it and how will it be driven. Do not forget that the vehicle will influence people's perceptions of your company and your product/service.

Budgetary considerations will play a part too, more so if you are purchasing a new vehicle specifically for use as a promotional vehicle.

Which are the best promotional vehicles?

For sheer size and physical presence, nothing beats the Hummer, H2 and other large SUV's.

At the opposite end of the scale is the 2.5-metre long Mercedes Smart car - one of the most popular promotional vehicles in Europe. This goes on sale in Canada in the fall of 2004 and is sure to have great novelty value and attract a lot of attention.

In between these extremes, you have vehicles such as the PT Cruiser and the forthcoming Chevrolet SSR. Molson promoted their A Marca Bavaria beer at last year's Vancouver Indy using a Honda Element. Other possibilities include the VW Beetle or an unusual, classic or sports car.

The MINI might seem an obvious choice but bear in mind that the model already includes a range of graphic treatments in its option list and this may reduce its usefulness as a promotional vehicle because your advertising will stand out less.

Whatever vehicle you choose it should attract attention in its own right and the less common it is the better.

If you are buying a new vehicle, your choice will be determined by your promotional requirements and your budget. A cheaper solution is to use an existing company vehicle. However, consider the impression you want to make on your target audience and avoid the temptation to apply a wrap to your rusting, dented 1992 Safari.

What about the vehicle graphics?

The first step is to commission a design for your vehicle. Your design is printed in full color on weather-resistant high-quality adhesive vinyl. This is then applied to the vehicle.

A complete vehicle wrap will take 8 hours or more; a decal or window wrap will take less time. The vinyl is durable and washable. It can be removed when the time comes to update the design (for example if you change your logo) or when you sell the vehicle.

So, if you are looking for an alternative way to promote your business and you want to take your message onto the street or to events then you should consider a promotional vehicle.It may not be suitable for every company but if it is right for you then it is a great way to get people to notice and talk about your business.

Copyright © 2004, Christopher Smith, Mano Design

About The Author

Chris Smith is a partner in Mano Design ( http://www.mano-design.com ) - a Vancouver Design and Marketing agency.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 13 / 2020

MarketInk: San Diego’s SouthNorte Beer’s Launches Advertising Campaign - Times of San Diego
MarketInk: San Diego’s SouthNorte Beer’s Launches Advertising Campaign  Times of San Diego

How Apple has just taken the war against targeted advertising to a new level - Medium
How Apple has just taken the war against targeted advertising to a new level  Medium

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

Digital Advertising Benchmarks 2020. How Do You Stack Up? - Forbes
Digital Advertising Benchmarks 2020. How Do You Stack Up?  Forbes

Trade groups oppose proposed D.C. sales tax on advertising - Washington Times
Trade groups oppose proposed D.C. sales tax on advertising  Washington Times

As Advertisers Leave Facebook, Disney Could Benefit - Motley Fool
As Advertisers Leave Facebook, Disney Could Benefit  Motley Fool

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Global Programmatic Display Advertising Market 2025 Top Manufacturers Includes -Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc.- Impact Analysis of COVID-19 - Cole of Duty
Global Programmatic Display Advertising Market 2025 Top Manufacturers Includes -Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc.- Impact Analysis of COVID-19  Cole of Duty

Kroger boosts media presence with new advertising partnerships - Supermarket News
Kroger boosts media presence with new advertising partnerships  Supermarket News

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

ICF, A Digital Advertising firm Wins Multiple awards - Martechcube
ICF, A Digital Advertising firm Wins Multiple awards  Martechcube

Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut - NPR
Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut  NPR

New advertising campaign to prepare Britain for Brexit - Financial Times
New advertising campaign to prepare Britain for Brexit  Financial Times

Global Blockchain in Media Advertising and Entertainment Market 2025 Top Manufacturers Includes -IBM, Microsoft, SAP, Accenture, AWS, etc.- Impact Analysis of COVID-19 - Cole of Duty
Global Blockchain in Media Advertising and Entertainment Market 2025 Top Manufacturers Includes -IBM, Microsoft, SAP, Accenture, AWS, etc.- Impact Analysis of COVID-19  Cole of Duty

Facebook prepares to dig in as advertising boycott continues - NBC News
Facebook prepares to dig in as advertising boycott continues  NBC News

Facebook Advertising Boycott Has Its Limits, ADL and Color of Change Say - Barron's
Facebook Advertising Boycott Has Its Limits, ADL and Color of Change Say  Barron's

Future Prospects of Native Advertising Software Market to 2026 and Understandings Shared in a Detailed Report – StackAdapt, Nativo, Sharethrough, TripleLift, Ligatus, Maximus, Outbrain.com , Nominal Technology, plista, PowerInbox, PowerLinks - Jewish Life News
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Global Outdoors Advertising Market 2020 Industry Statistics – Clear Channel Outdoor, Titan Outdoor, Outfront Media  Jewish Life News

Berkshire Hathaway Automates Digital Advertising - Martechcube
Berkshire Hathaway Automates Digital Advertising  Martechcube

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COVID-19 impact on Global Outdoor Advertising Machines Market 2020 By Segment Forecasts 2026 | Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, etc  Cole of Duty

Mobile Advertising Market: Demand, Share, Size, Industry Trends, Analysis and Forecast during 2020-2025 - Jewish Life News
Mobile Advertising Market: Demand, Share, Size, Industry Trends, Analysis and Forecast during 2020-2025  Jewish Life News

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Advertising, PR experts offer their picks for a new Washington NFL team name - Washington Business Journal
Advertising, PR experts offer their picks for a new Washington NFL team name  Washington Business Journal

National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020 - MediaPost Communications
National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020  MediaPost Communications

Global Advertising Management Platform Market Report 2020 – Covering Impact of COVID-19, Financial Information, Developments, SWOT Analysis by Global Top Companies | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Advertising Management Platform Market Report 2020 – Covering Impact of COVID-19, Financial Information, Developments, SWOT Analysis by Global Top Companies | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Mobile Advertising Software Market comprehensive analysis forecast 2020-2027 with top key players like DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll - Jewish Life News
Mobile Advertising Software Market comprehensive analysis forecast 2020-2027 with top key players like DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll  Jewish Life News

PubMatic Promotes Sudipto Das to VP Advertising Solutions APAC - Branding in Asia Magazine
PubMatic Promotes Sudipto Das to VP Advertising Solutions APAC  Branding in Asia Magazine

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers - CCN.com
Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers  CCN.com

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

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Global Advertising Agency Software Market 2025 : KlientBoost, OpenMoves, WebiMax, Square 2 Marketing, Revenue River, etc. – COVID-19 Outbreak Analysis  Cole of Duty

Fact Check: Picture does not show advertising endorsed by TED - Reuters
Fact Check: Picture does not show advertising endorsed by TED  Reuters

The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all - Seattle Times
The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all  Seattle Times

Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday
Advertisers were cutting their Facebook ad spending well before the boycott began  Digiday

ANALYSIS: A tough gig for advertising agencies beyond the pandemic - AdNews
ANALYSIS: A tough gig for advertising agencies beyond the pandemic  AdNews

Programmatic Display Advertising Market In-Depth Analysis including key players Facebook, Google (Doubleclick), Alibaba - Cole of Duty
Programmatic Display Advertising Market In-Depth Analysis including key players Facebook, Google (Doubleclick), Alibaba  Cole of Duty

Labour boycotts Facebook advertising in solidarity with Black Lives Matter - Yahoo Movies UK
Labour boycotts Facebook advertising in solidarity with Black Lives Matter  Yahoo Movies UK

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

Digital Video Advertising Market 2019 Trends, Innovation, Growth Opportunities, Demand, Application, Top Companies and Industry Forecast 2024 - Cole of Duty
Digital Video Advertising Market 2019 Trends, Innovation, Growth Opportunities, Demand, Application, Top Companies and Industry Forecast 2024  Cole of Duty

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

Google to restrict advertising of unauthorized tracking technology - Reuters
Google to restrict advertising of unauthorized tracking technology  Reuters

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Outdoors Advertising Market SWOT Analysis by Key Players: Clear Channel Outdoor, JCDecaux, Lamar Advertising  3rd Watch News

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

Push to make French advertising a weapon against climate change - RFI English
Push to make French advertising a weapon against climate change  RFI English

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Proposed bill would offer tax credits to support local news, advertising - Williston Daily Herald
Proposed bill would offer tax credits to support local news, advertising  Williston Daily Herald

Global Programmatic Advertising Display Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul etc. - 3rd Watch News
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Think Tank looks at best, worst of 2020 political advertising - KTAR.com
Think Tank looks at best, worst of 2020 political advertising  KTAR.com

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Global Advertising Agencie Service Market Size and Forecast to 2026: Industry Analysis by Types, Top Vendors, Regions, Demand & Outlook 2020 - Cole of Duty
Global Advertising Agencie Service Market Size and Forecast to 2026: Industry Analysis by Types, Top Vendors, Regions, Demand & Outlook 2020  Cole of Duty

Impact of Covid-19 on Advertising Billboard Lights Market Expected to Witness the Highest Growth 2027 with Top Key Players Osram, Philips, GE Lighting, Acuity Brands, Havells - Daily Research Chronicles
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Italian Operators Penalised For Advertising Breaches - GamblingCompliance
Italian Operators Penalised For Advertising Breaches  GamblingCompliance

'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown - The Drum
'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown  The Drum

June sees a resurgence in digital advertising, volume up 27%: TAM AdEx - Exchange4Media
June sees a resurgence in digital advertising, volume up 27%: TAM AdEx  Exchange4Media

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The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States - Forbes
Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States  Forbes

Mobile Advertising Market Size and Share 2020 | Global Industry Analysis By Trends, Future Demands, Growth Factors - Express Journal
Mobile Advertising Market Size and Share 2020 | Global Industry Analysis By Trends, Future Demands, Growth Factors  Express Journal

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What do digital commerce advertising management platforms offer?  MarTech Today

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

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Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

2020 Social Networking Advertising Market – Global Industry Analysis, Growth, Opportunity & Forecast Research Study - 3rd Watch News
2020 Social Networking Advertising Market – Global Industry Analysis, Growth, Opportunity & Forecast Research Study  3rd Watch News

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What’s Digital Commerce Advertising and what tools can help?  MarTech Today

Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM - Cole of Duty
Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM  Cole of Duty

Facebook Advertisers Boycott, Demand Changes - Voice of America
Facebook Advertisers Boycott, Demand Changes  Voice of America

Online Advertising Platform Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Online Advertising Platform Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Microsoft is reportedly suspending advertising on Facebook and Instagram - GeekWire
Microsoft is reportedly suspending advertising on Facebook and Instagram  GeekWire

Programmatic Marketing/Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Programmatic Marketing/Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

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Outdoor Advertising Machines Operating Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

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Out-of-Home (OOH) Advertisement Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Focus Media, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Exterion Media, etc.  Jewish Life News

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What home-grown video apps have to offer to lure advertisers as they race to replace TikTok  Best Media Info

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Demand Side Platforms (DSP) For Programmatic Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

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Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025  Cole of Duty

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Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026  Cole of Duty

Opposition MPs decry lack of transparency around government's COVID-19 advertising spending - The Hill Times
Opposition MPs decry lack of transparency around government's COVID-19 advertising spending  The Hill Times

CFOs, You Paid For What In Digital Advertising? - Forbes
CFOs, You Paid For What In Digital Advertising?  Forbes

Programmatic Display Advertising Platform Market Sizes by 2026 |FACEBOOK BUSINESS, ADWORDS, WORDSTREAM - 3rd Watch News
Programmatic Display Advertising Platform Market Sizes by 2026 |FACEBOOK BUSINESS, ADWORDS, WORDSTREAM  3rd Watch News

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ERP Software for Advertising Agencies Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

AAP issues guidance on advertising to children - Contemporary Pediatrics
AAP issues guidance on advertising to children  Contemporary Pediatrics

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

Reuters: Google to restrict advertising of unauthorized tracking technology - Kyiv Post
Reuters: Google to restrict advertising of unauthorized tracking technology  Kyiv Post

New Creative Startups Are Springing Up, As The Nature Of Advertising Changes - Forbes
New Creative Startups Are Springing Up, As The Nature Of Advertising Changes  Forbes

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Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports  3rd Watch News

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Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026  3rd Watch News

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Are The New Slovak Regulations On Consumer Credit Advertisements Compliant With The EU Directive? - Media, Telecoms, IT, Entertainment - European Union  Mondaq News Alerts

ABANDONED MOTOR VEHICLE PETITION ADVERTISEMENT | Public Hearing | Notices - Gwinnettdailypost.com
ABANDONED MOTOR VEHICLE PETITION ADVERTISEMENT | Public Hearing | Notices  Gwinnettdailypost.com

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York Times
A Former Google Executive Takes Aim at His Old Company With a Start-Up  The New York Times

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