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How to Get People to Read Your Ads Like CRAZY!


Rule One :- The Headline

The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.

The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read the body text. You should take great time and trouble over the headline.

Let's say we're selling a book on home security, yes, I know, boring and you might start with something like this:-

"CRIME FIGURES UP"

This is very bad, but typical of an amateur. People don't care about 'crime statistics'. That's boring, they only care about their own house or car being broken into. OK, how about this:-

IS YOUR HOME AT RISK?

A bit better, but not brilliant. It does personalize it and does play on peoples fear. It's still pretty weak though. What we need is a headline that will grab you by the throat and force you to read on. How about this:-

HOW TO BURGLE YOUR OWN HOUSE AND STEAL YOUR OWN CAR

Now that's what I call a 'killer' headline. You've just got to read on, haven't you?

Always think very carefully about your headline.

Make it extremely intriguing, interesting or exciting. If you're selling a 'straight' product, then use a slightly different approach, the headline should state what the product is, with a few adjectives in front. Say for a Tea Trolley, your headline would be:-

New, Italian, Fold-away TEA TROLLEY

There should also be a picture of the product. The picture and the headline simply act to grab the eye of anyone who is remotely interested in purchasing this type of product.

Rule Two:- The Subheading

The subheading should expand upon the story hinted in the main heading, and draw the reader inexorably into reading the body text.

Subheadings for straight products should outline the main features and benefits of the product. Again, boring, but this is what works,

A subheading for the Tea Trolley would be:-

"New from Italy, Lightweight, Fold-away Trolley is available in your choice of three colors."

As I say, boring, but this is what works, so don't try and get clever or 'artsy'.

Here's the subheading for the security book:-

"I've nicked hundreds of cars and done over fifty burglaries. Would you like to know what I've got in mind for YOUR place?"

Brilliant, or what??!! You've just got to read into the body text, haven't you?

Remember this is the MAIN function of the heading and subheading. Notice the quotes, it seems as though the guy was talking to YOU, the reader of the advert, but the quotes imply that it is just something that this burglar said, some time ago, to whoever it was he was speaking to.

Rule Three:- The Copy

Always overstate the product, but within the bounds of truth and reasonableness!

For some reason long copy, sell books. People will actually read an entire page of text if the story is strong enough. For straight products, the body of the text really just gives the feature and benefits, together with a slight allusion to an improvement in lifestyle.

A classic piece of rubbish for the security book would be:-

"We at ACME security have been leaders in the field of home security for over seventy years, winning the Queens award for industry on at least five occasions."

So what? Who cares? What's that got to do with ME?

Here's an important little technique that can be used to fascinate your readers. It's the 'reverse' technique. In this technique, you take what is considered an obvious and well know fact about your subject, and then state the exact opposite in your advert.

We all know that in order to keep burglars out, we have to lock doors. Right? I mean, that's obvious. OK we're going to take this obvious fact and simply state the exact opposite. Like this:-

Why leaving doors UNLOCKED can sometimes be better than locking them.

"How can this be?" you ask yourself.

Why fitting a car alarm can sometimes result in car thieves flocking to break into your car.

"What's that?!! Surely with an alarm fitted, they'll give your car a miss?" Well it depends. There are several reasons why sometimes (which is all I said) the opposite might be true. For example, if you have a car alarm then that means you have something worth stealing. Also car thieves are full of machismo and they like stealing difficult cars, they stay clear of the easy ones because there's not enough danger and excitement. Most car alarms can be bypassed. Get the idea?

To sum up, your headline must grab the reader's attention, it doesn't matter how good your offer is, if your ad doesn't get read, you've lost them before you get a fair shot.

Once you've got their attention, you've got to keep them interested. Your ad copy must intrigue and captivate them so they will read your entire offer....

About The Author

Neil Moran has over 7 years online marketing experience, discover how Neil drives quality targeted traffic to his site: http://www.forfreedom.ws/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 29 / 2024

Breaking Tradition: Tesla Hits the Social Media Advertising Road - Not a Tesla App
Breaking Tradition: Tesla Hits the Social Media Advertising Road  Not a Tesla App

Tesla starts advertising campaign on Cars.com - TESLARATI
Tesla starts advertising campaign on Cars.com  TESLARATI

Tesla Dives Into Advertising After Years of Resistance - The Wall Street Journal
Tesla Dives Into Advertising After Years of Resistance  The Wall Street Journal

AI advertising start-up valued at $4bn after fundraising - Financial Times
AI advertising start-up valued at $4bn after fundraising  Financial Times

Everyworld Launches as Web3 Discovery and Rewards Platform for Advertising - TheStreet
Everyworld Launches as Web3 Discovery and Rewards Platform for Advertising  TheStreet

Changing the Game: How Games Advertising Powers Performance - IAB
Changing the Game: How Games Advertising Powers Performance  IAB

23 Gen Z advertising and marketing leaders - Ad Age
23 Gen Z advertising and marketing leaders  Ad Age

Amazon's Advertising Unit Hit With Another Round of Layoffs - Business Insider
Amazon's Advertising Unit Hit With Another Round of Layoffs  Business Insider

UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food - Fox News
UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food  Fox News

How Google's entry into in-game advertising puts a spotlight on an industry in flux - Digiday
How Google's entry into in-game advertising puts a spotlight on an industry in flux  Digiday

Truth in advertising coming to travel - Travel Weekly
Truth in advertising coming to travel  Travel Weekly

Advertising Software Stocks Q4 Earnings: PubMatic (NASDAQ:PUBM) Best of the Bunch - Yahoo Finance
Advertising Software Stocks Q4 Earnings: PubMatic (NASDAQ:PUBM) Best of the Bunch  Yahoo Finance

New Hampshire House takes on artificial intelligence in political advertising - Nashua Telegraph
New Hampshire House takes on artificial intelligence in political advertising  Nashua Telegraph

FDIC final Signage and False Advertising Rule will be effective April 1, 2024, with an extended full compliance date of ... - Consumer Finance Monitor
FDIC final Signage and False Advertising Rule will be effective April 1, 2024, with an extended full compliance date of ...  Consumer Finance Monitor

GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities - GroupM
GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

Everyworld: Gamified Advertising with Web3 Incentives - CoinTrust
Everyworld: Gamified Advertising with Web3 Incentives  CoinTrust

Heidelberg Township supervisors advertise 2024 road projects - LebTown
Heidelberg Township supervisors advertise 2024 road projects  LebTown

Revolutionary Retail Data Rewrites The Future Of Advertising - Forbes
Revolutionary Retail Data Rewrites The Future Of Advertising  Forbes

Travel Michigan Launches New 'Keep It Fresh' Advertising Campaign - Radioresultsnetwork.com
Travel Michigan Launches New 'Keep It Fresh' Advertising Campaign  Radioresultsnetwork.com

New Hampshire House takes on artificial intelligence in political advertising - WCAX
New Hampshire House takes on artificial intelligence in political advertising  WCAX

Most-used apps while driving, hands-free legislation results revealed; IIHS calls for safe advertising - Repairer Driven News
Most-used apps while driving, hands-free legislation results revealed; IIHS calls for safe advertising  Repairer Driven News

Texas Ethics Commission to Require Social Media Influencers Disclose Paid Political Advertising - The Texan
Texas Ethics Commission to Require Social Media Influencers Disclose Paid Political Advertising  The Texan

Thanks To Our Advertisers - Above the Law
Thanks To Our Advertisers  Above the Law

Saudi Arabia's film and sports investments have attracted criticism – and advertisers - The Drum
Saudi Arabia's film and sports investments have attracted criticism – and advertisers  The Drum

XCMG Machinery Triumphs with the 2024 German Design Award for Outstanding Integrated Campaigns and Advertising - Yahoo Finance
XCMG Machinery Triumphs with the 2024 German Design Award for Outstanding Integrated Campaigns and Advertising  Yahoo Finance

Lamar Advertising (NASDAQ:LAMR) Stock Holdings Lowered by Procyon Advisors LLC - Defense World
Lamar Advertising (NASDAQ:LAMR) Stock Holdings Lowered by Procyon Advisors LLC  Defense World

Returns Are Gaining Momentum At Invibes Advertising (EPA:ALINV) - Simply Wall St
Returns Are Gaining Momentum At Invibes Advertising (EPA:ALINV)  Simply Wall St

False advertising class actions: Tennessee federal court invalidates survey and denies certification for dental providers ... - JD Supra
False advertising class actions: Tennessee federal court invalidates survey and denies certification for dental providers ...  JD Supra

Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ... - Ropes & Gray LLP
Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ...  Ropes & Gray LLP

New Hampshire House takes on artificial intelligence in political advertising - Bowling Green Daily News
New Hampshire House takes on artificial intelligence in political advertising  Bowling Green Daily News

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities - Business Wire
Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities  Business Wire

Organic Ranking vs Paid Advertising - PressReleaseNetwork.com
Organic Ranking vs Paid Advertising  PressReleaseNetwork.com

New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report - Nielsen
New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report  Nielsen

Candidates’ disregard of X advertising ban may lead to rights violations ahead of local elections - TurkishMinute
Candidates’ disregard of X advertising ban may lead to rights violations ahead of local elections  TurkishMinute

Shanghai Introduces New Guidelines for Cosmetic Advertising - China Briefing
Shanghai Introduces New Guidelines for Cosmetic Advertising  China Briefing

GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S. - PR Newswire
GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.  PR Newswire

Revolutionizing Digital Advertising: Inside Everyworld's Game-Changing Model - hackernoon.com
Revolutionizing Digital Advertising: Inside Everyworld's Game-Changing Model  hackernoon.com

Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down - Search Engine Land
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down  Search Engine Land

Our 2023 Ads Safety Report - The Keyword | Google Product and Technology News
Our 2023 Ads Safety Report  The Keyword | Google Product and Technology News

New Hampshire House takes on artificial intelligence in political advertising - The Caledonian-Record
New Hampshire House takes on artificial intelligence in political advertising  The Caledonian-Record

Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising - ExchangeWire
Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising  ExchangeWire

Streaming, Politics Star In Magna 2024 US Ad Forecast - AdExchanger
Streaming, Politics Star In Magna 2024 US Ad Forecast  AdExchanger

Seedtag Launches Contextual TV for CTV Advertisers – Beet.TV - BeetTV
Seedtag Launches Contextual TV for CTV Advertisers – Beet.TV  BeetTV

Dutch court rules KLM advertising campaign was “greenwashing” - Kennedys Law
Dutch court rules KLM advertising campaign was “greenwashing”  Kennedys Law

Advertise with Us - bizneworleans.com
Advertise with Us  bizneworleans.com

Why Advertisers Claim Meta Owes $7 Billion in Damages - Adweek
Why Advertisers Claim Meta Owes $7 Billion in Damages  Adweek

Hockey star Connor McDavid now a face of responsible gaming after promoting gambling - CBC News
Hockey star Connor McDavid now a face of responsible gaming after promoting gambling  CBC News

Why the joys of real-world advertising still can't be recreated by AI or screens - The Drum
Why the joys of real-world advertising still can't be recreated by AI or screens  The Drum

The most innovative advertising and marketing companies of 2024 - Fast Company
The most innovative advertising and marketing companies of 2024  Fast Company

Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com - Inc.
Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com  Inc.

Adalytics report exposes the intricacies of made-for-advertising sites - Digiday
Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search? - Investor's Business Daily
Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search?  Investor's Business Daily

Aspire & Innovative Advertising IPO opens today: Latest GMP, subscription status, listing date and more | Mint - Mint
Aspire & Innovative Advertising IPO opens today: Latest GMP, subscription status, listing date and more | Mint  Mint

Mikhail Parakhin No Longer Head Of Bing Search & Microsoft Advertising - Search Engine Roundtable
Mikhail Parakhin No Longer Head Of Bing Search & Microsoft Advertising  Search Engine Roundtable

Advertising can find its mojo again - The Media Leader
Advertising can find its mojo again  The Media Leader

Popular 'Bent Chetler' Ski Used By Canadian Internet Provider For Advertising - Powder Magazine
Popular 'Bent Chetler' Ski Used By Canadian Internet Provider For Advertising  Powder Magazine

EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause - PYMNTS.com
EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause  PYMNTS.com

Tribeca Festival Expands Its X Programming and Awards for Advertisers - Adweek
Tribeca Festival Expands Its X Programming and Awards for Advertisers  Adweek

Advertising giant GroupM pledges to double spending on women’s sports - Awful Announcing
Advertising giant GroupM pledges to double spending on women’s sports  Awful Announcing

A robot lawn mower eschews springtime advertising to stand out - The Media Leader
A robot lawn mower eschews springtime advertising to stand out  The Media Leader

SNAP Brings Sponsored AR Filters for Advertisers on Snapchat - Yahoo Finance
SNAP Brings Sponsored AR Filters for Advertisers on Snapchat  Yahoo Finance

AI Is Revolutionizing Targeted Advertising — Here Are The Ethical Implications You Need to Consider - Entrepreneur
AI Is Revolutionizing Targeted Advertising — Here Are The Ethical Implications You Need to Consider  Entrepreneur

Focus on mental health as Nickelytics Starship Technologies advertising tie up debuts at US campuses - Retail Technology Innovation Hub
Focus on mental health as Nickelytics Starship Technologies advertising tie up debuts at US campuses  Retail Technology Innovation Hub

In-Video-Game Ad Spend Projected to Reach $11.5 Billion by 2027 - Variety
In-Video-Game Ad Spend Projected to Reach $11.5 Billion by 2027  Variety

Brands report a rise in imposter advertisers on platforms like Meta & TikTok - Modern Retail
Brands report a rise in imposter advertisers on platforms like Meta & TikTok  Modern Retail

How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv - Benzinga
How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv  Benzinga

All-conquering Publicis snaffles Pfizer creative from IPG - More About Advertising
All-conquering Publicis snaffles Pfizer creative from IPG  More About Advertising

Advertising Agency 2024: Gale - Campaign US
Advertising Agency 2024: Gale  Campaign US

GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation — TFN - Tech Funding News
GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation — TFN  Tech Funding News

U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum - Hollywood Reporter
U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum  Hollywood Reporter

Dell ads demonstrate the power of doing - ETBrandEquity
Dell ads demonstrate the power of doing  ETBrandEquity

Environmental group alleges 'greenwashing' by FortisBC in advertising - Vancouver Sun
Environmental group alleges 'greenwashing' by FortisBC in advertising  Vancouver Sun

Elon Musk's Tesla returns to Facebook to launch ads amid sales slump - Quartz
Elon Musk's Tesla returns to Facebook to launch ads amid sales slump  Quartz

EU introduces new rules on transparency and targeting of political advertising - Présidence française du Conseil de l'Union européenne 2022
EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

Nature Now Has Its Own Advertising Agency - TheTyee.ca
Nature Now Has Its Own Advertising Agency  TheTyee.ca

Tesla Has Started Advertising On Facebook And Instagram - CarScoops
Tesla Has Started Advertising On Facebook And Instagram  CarScoops

Will 2024 be the year of Connected TV advertising? - afaqs!
Will 2024 be the year of Connected TV advertising?  afaqs!

Smarter ads, better results: The next era of digital advertising - Think with Google
Smarter ads, better results: The next era of digital advertising  Think with Google

Babil Khan becomes Kriti Sanon's AI companion - ETBrandEquity
Babil Khan becomes Kriti Sanon's AI companion  ETBrandEquity

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion - Modern Retail
Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion  Modern Retail

New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry - Yonkers Times
New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry  Yonkers Times

Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads - Storyboard18
Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads  Storyboard18

Temu and Shein Are the 'Jaws' of Digital Advertising - The Business of Fashion
Temu and Shein Are the 'Jaws' of Digital Advertising  The Business of Fashion

ARS Advertising Completes Acquisition of Manifest - GlobeNewswire
ARS Advertising Completes Acquisition of Manifest  GlobeNewswire

CIABC urges unfettered advertising rights for liquor brand extensions - The Economic Times
CIABC urges unfettered advertising rights for liquor brand extensions  The Economic Times

Seedtag unveils Contextual TV: a breakthrough for CTV advertisers - Martechcube
Seedtag unveils Contextual TV: a breakthrough for CTV advertisers  Martechcube

Blackston Financial Advisory Group LLC Takes $360000 Position in Lamar Advertising (NASDAQ:LAMR) - Defense World
Blackston Financial Advisory Group LLC Takes $360000 Position in Lamar Advertising (NASDAQ:LAMR)  Defense World

Asia Pacific Digital Advertising Market Set to Reach US$ 340.8 Billion by 2031 - WhaTech
Asia Pacific Digital Advertising Market Set to Reach US$ 340.8 Billion by 2031  WhaTech

Advertising breach warning for Eredivisie football club – ISA-GUIDE - isa-guide.de
Advertising breach warning for Eredivisie football club – ISA-GUIDE  isa-guide.de

Benzinga Podcasts - Cracking the Code: Strategies for Effective Cannabis Advertising - Benzinga
Benzinga Podcasts - Cracking the Code: Strategies for Effective Cannabis Advertising  Benzinga

Political Advertising in the Era of Artificial Intelligence: What Lies Ahead? - WLS
Political Advertising in the Era of Artificial Intelligence: What Lies Ahead?  WLS

GroupM commits to double media investment in annual women's sports advertising opportunities - Mediabrief
GroupM commits to double media investment in annual women's sports advertising opportunities  Mediabrief

The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024 - DataDrivenInvestor
The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024  DataDrivenInvestor

GenAI in Advertising - EMARKETER
GenAI in Advertising  EMARKETER

Home Depot hosts upfront-style pitch, rebrands retail media network - Ad Age
Home Depot hosts upfront-style pitch, rebrands retail media network  Ad Age

Delhi HC To Examine If Terms Of Google's Advertising Bars Advertisers From Arbitration In India: Report - ABP Live
Delhi HC To Examine If Terms Of Google's Advertising Bars Advertisers From Arbitration In India: Report  ABP Live

Google Ads Suspended 90% More Advertisers This Year Than Last & Removed 5.5 Billion Ads - Search Engine Roundtable
Google Ads Suspended 90% More Advertisers This Year Than Last & Removed 5.5 Billion Ads  Search Engine Roundtable

Liquor companies seek advertising leeway for brand extensions - afaqs!
Liquor companies seek advertising leeway for brand extensions  afaqs!

Adobe's new GenStudio platform is an AI factory for advertisers - The Verge
Adobe's new GenStudio platform is an AI factory for advertisers  The Verge

Leftist Student Tries To Erase Advertisement For YAF Screening Of 'Lady Ballers,' Claims It's 'Against Women' - The Daily Wire
Leftist Student Tries To Erase Advertisement For YAF Screening Of 'Lady Ballers,' Claims It's 'Against Women'  The Daily Wire

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