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Don't Put All Your Eggs in The Same Basket


Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.

Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Again don't just depend on one marketing medium to generate leads because it may slow down at one point. Just think about other ways to get qualified leads. You can use Direct mail, Call Centers, Newspapers, Radio, TV, Online Advertising etc..

Don't just depend on one lead source. If your supplier goes out of business, you won't get your leads.

What do you know about voice broadcasting?

Voice Broadcasting Marketing

A legal, and simple solution for getting hundreds, or thousands of calls out almost instantly!

Gives you the power to deliver a targeted and personalized message to a targeted audience in the geography of your choice. You can reach:

Consumers: Select by: Income, Age, Geography, Home Value and more.

Businesses: Select by Job Title, Business Type, Sales, Employee Size.

Deliver your message to answering services and/or live respondents AND allow them to be connected to your office with the push of a button.

Direct Connect

"To speak with a representative now, press ONE."

There's nothing more POWERFUL & EXCITING than instant response, and with Direct Connect, your customers and prospects have the ability to respond to your offer instantly, with the push of a button.

"Please hold while we connect you."

They will be transferred immediately to your call center or sales office, no matter where. Then you can speak directly with them to close that sale, gather needed information, verify or change appointments... the possibilities are endless! This service has been proven to increase effectiveness of telemarketing campaigns as much as 75%.

How It Works

Your campaign can be constructed so that if an answering machine answers, one particular message is delivered (or the call is disconnected, if desired). If a live person answers, a different message is delivered, giving them the chance, with the push of a button, to respond to an offer, acknowledge receipt of an important announcement, renew a subscription, or with Direct Connection even connect to one of your live sales agents instantly... the possibilities are endless!

Reach Existing Clients

You MUST STAY IN TOUCH with existing clients and reinforce customer loyalty for your products and services. Earlier this week I did an email broadcast to all my past clients and prospects and as a result I received phone calls from many prospects. Keep in mind that everybody is very busy and they cannot always remember you. Your clients and prospects can easily be distracted and forget about your company.

Two main reasons. First they receive many offers from your competition, second they forgot all the benefits of your product/service. If you do not stay in touch with existing clients or prospects, they will go somewhere else. It's been PROVEN! So don't let them go to your competition!

When was the last time you got in touch with past clients or prospects? OH!!!

Customer Retention and Loyalty Programs

It has been proven that keeping in touch with customers keeps them coming back... keeps them loyal. Create goodwill and maintain top-of-mind awareness for your business or service with special offers, announcements, thank you... the possibilities are endless!

Use Voice Broadcast Services to:

Offer loyalty discounts

Special of the month

Overstock

Create awareness of products and services

Announce new products and services

Send "Thank You" for recent purchases

Find out if they were satisfied with past purchase

Ask for referrals

Reach New Prospects

As I said earlier it is wise to use multiple marketing tools to generate leads for your business. You MUST test different marketing tools to generate leads so that you know what works best. Voice broadcast serves as a stand alone and complimentary marketing tool.

How many marketing mediums have you tested so far? What additional tools have you recently thought about to reach new prospects and past clients?

Direct Mail Support - Call-Mail-Call Campaigns

It has been proven to DOUBLE the effectiveness of your direct mail programs if you notify customers ahead of time to look for special offers they are about to receive in the mail. Then, follow up after your mailing to remind them of time-sensitive materials and re-state your offer once again for maximum effectiveness. Plus, when you compare the costs of calling versus mailing, you'll see why this is such an effective addition!

The Benefits of Voice Broadcasting

Voice Broadcast systems can reduce customer service costs and enhance your organization or business by:

Providing high volume contacts and notifications

Expanding hours of operation

Automating routine calls thereby freeing employees to concentrate on more complex duties

Speeding response times to message recipients

Expanding call capacity faster and at a lower cost

Reducing the cost of employee or call center agent turnover

Voice broadcasting benefits can show an immediate return on investment and make any business or call center more profitable.

Use Voice Broadcasting Services:

Savings4Merchants can broadcast messages for you within minutes announcements, urgent sales events, reminders, last-minute polling and canvassing, even notes to clients or agents in the field, anywhere around the country... the possibilities are endless.

Professional Scripting and Recording Services. Our experienced voice-broadcasting writers and professional voice talents will give you the professional touch you need.

Here Are My 3 Suggestions:

Don't just rely on one lead supplier as you put your business at risk if your supplier has a technical problem and cannot deliver leads you purchased.

Don't just rely on one marketing technique to generate new business. Test different mediums and see what work best for you. Remember that consumers and businesses are everywhere. People watch TV, listen to radio, read newspapers, surf the net and you can reach some at home or place of business. REACH THEM using every techniques available today.

Use a simple and automated tool to stay in touch with existing clients and new prospects.

It's Easy to Learn More About Voice Broadcast & Find Out How to Use it Legally For Your Business. This Simple Marketing Tool is Ideal to Stay in Touch With Your Past Clients & Generate New Business.

Andre Plessis
Marketing Consultant
Savings4Merchants
http://savings4Merchants.com
Tel: 818-341-2972 or Toll-Free: 888-872-2285
Big Marketing Ideas Without The Big Spending! Happy Marketing!


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 20 / 2019

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Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


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Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


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In reporting its first quarterly results as a public company, Pinterest provided new details on the platform's advertising plans, which include introducing self-serve ...


Five Imperatives For Winning The Streaming TV Advertising Revolution  Forbes

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...


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At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


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For many local newspapers, social media — namely Facebook — plays a major role. However, the social media giant is continually changing its algorithms ...


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You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


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TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


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What's wrong with the beach there in Virginia Beach? According to the tourist ad playing in heavy rotation in central Ohio, the spokesperson does everything she ...


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Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.


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Google announced Tuesday at its Google Marketing Live conference a slew of new products pertaining to shopping, including a personalized Google Shopping ...


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The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


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Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


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Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


Daily Journal collects 10 state advertising awards | Local News  Kankakee Daily Journal

The staff of the Daily Journal won four first-place honors and was recognized 10 times overall in the Illinois Press Association Advertising Awards.


Remembering Tim Conway, advertising funnyman  AdAge.com

Legendary funnyman Tim Conway, whose gift for physical comedy—and his ability to make his fellow castmates on the “Carol Burnett Show” break character ...


Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


Bill barring deceptive advertising by clinics clears Connecticut House  Norwich Bulletin

HARTFORD — The Democratic controlled House of Representatives has advanced legislation that attempts to clamp down on alleged deceptive advertising by ...


Advertisers fear losing consumers who snap away their Facebook history  AdAge.com

Marketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...


Google's New Cookies Features May Hamper Online Advertising, Improve Privacy  CMSWire

Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.


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ASU professors 'take aim' at attack advertising | ASU Now: Access, Excellence, Impact  Arizona State University

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New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

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Google's advertising boss says that it won't sacrifice privacy to boost its slowing ads business  Business Insider

This week at Google Marketing Live, the company unveiled several new ad products that teeter on the tech giant's recent privacy-first party line.


The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs  Adweek

The CW's packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other ...


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Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


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Research shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other common ...


Target rebrands digital-advertising business as Roundel  Star Tribune

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...


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Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...


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A 'Game of Thrones' production mishap resulted in an estimated $2.3 billion in free advertising for Starbucks after the latest episode accidentally included a ...


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(By Matt Nystrom) This is an open letter to my colleagues in the radio industry. If you've spent any time working in advertising, you've probably heard some ...


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In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


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How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


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Local news is more important than ever during the election season. Local news outlets play an important role in helping readers sift through both information and ...


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TAMPA — The Tampa Bay area's hidden theater jewel lies tucked away in a nondescript office park off W Hillsborough Avenue. The Heather Theatre Company ...


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Nearly every practicing attorney has some sort of online presence, whether through a social media professional networking site like LinkedIn or through the ...


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The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...


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TV networks make inroads to addressable advertising  Seeking Alpha

Major TV network owners are making moves on addressable advertising, a $2B market ripe for tapping now that technology has advanced to enable showing ...


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This week, the television industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five ...


BBC denies giving Huffington Post 'free advertising'  The Drum

The BBC has become embroiled in a political bias storm amid accusations it gifted free advertising to the Huffington Post as part of an all-day Twenties Takeover ...


PolitiFact Investigates Regulations On Advertising For Cannabis Businesses, Claims About Voter Suppression And More  Capital Public Radio News

PolitiFact California Reporter Chris Nichols discusses reporting about the regulations around advertising for adult-use cannabis businesses, plus recent claims ...


Advertising through the lens of 5 young female creatives  Campaign US

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Director of advertising for the Delmarva group announced  Delaware State News

Konrad La Prade has been named director of advertising for the Independent Newsmedia Delmarva group, including the Delaware State News. INI's CEO, Ed ...


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Snap and Shopify have a new integration to allow Shopify merchants to buy and manage Snapchat Story ad campaigns.


Fake News Is Getting a Big Boost From Real Companies  Mother Jones

Disinformation and hoax news stories aren't just misleading people—they're also threatening the reputable news industry's ability to stay in business. More and ...


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


Mexico's press question president's commitment to press advertising reform  CPJ Press Freedom Online

When Andrés Manuel López Obrador won Mexico's presidential elections last year with a promise to drastically cut the millions of dollars the government spends ...


Indie Promotion Comments on Scott Hall False Advertising Claim, Video of Hall Promoting the Appearance  LordsofPain.net

As noted on Thursday, WWE Hall of Famer Scott Hall took to Twitter and accused the Vanguard Championship Wrestling indie promotion of falsely advertising ...


Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs  Pharmacy Times

A final rule from the Centers for Medicare & Medicaid Services (CMS) will require the inclusion of wholesale acquisition cost, or list price, in direct-to-consumer ...


When it comes to consulting firms, some advertisers aren’t convinced  Digiday

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Stop Facebook’s targeted advertising by changing your account settings  Fox News

Let me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...


Sorry Everyone But Pepsi's Ramadan Ad Just Won the This Seasons Advertising Race  SCOOP EMPIRE

While most tv series' this year have lacked in that awe factor, leaving viewers in a state of meh, the TV ads' race has been as entertaining as every Ramadan.


Alphabet Tumbles Most Since 2012 After Sales Growth Disappoints  Bloomberg

Alphabet Inc. tumbled the most in almost seven years after first-quarter revenue missed analysts' estimates and sparked fears that advertisers are shifting some ...


Facebook says it’s open to advertising u-turn for the EU elections, enabling cross-border campaigns  TechCrunch

Facebook's VP of global affairs and communications, Nick Clegg, today said the social network — likely in response to pressure from European officials — is ...


Facebook Relaxes Ban On Crypto Advertising As It Prepares For Its Entry Into The Market  Forbes

Social media giant Facebook has had a change of heart with regards to advertising material related to blockchain and cryptocurrencies on its platform.


Microsoft Advertising is the New Bing Ads  Search Engine Journal

Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.


Thousands more complaints about irresponsible online advertising | News  The Times

Complaints about online advertising rocketed by 41 per cent last year, the industry watchdog reports today as it criticises social media sites for a lack of ...


Does Lamar Advertising Company (REIT)’s (NASDAQ:LAMR) CEO Pay Reflect Performance?  Simply Wall St

Sean Reilly became the CEO of Lamar Advertising Company (REIT) (NASDAQ:LAMR) in 2011. This analysis aims first to contrast CEO compensation with other ...


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What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need".


Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit.  To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Media Planning: Smart Choices for Your Success
Media Planning for Smartest: You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.


7 Tips for Better Ads
The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.


The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

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