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Don't Put All Your Eggs in The Same Basket


Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.

Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Again don't just depend on one marketing medium to generate leads because it may slow down at one point. Just think about other ways to get qualified leads. You can use Direct mail, Call Centers, Newspapers, Radio, TV, Online Advertising etc..

Don't just depend on one lead source. If your supplier goes out of business, you won't get your leads.

What do you know about voice broadcasting?

Voice Broadcasting Marketing

A legal, and simple solution for getting hundreds, or thousands of calls out almost instantly!

Gives you the power to deliver a targeted and personalized message to a targeted audience in the geography of your choice. You can reach:

Consumers: Select by: Income, Age, Geography, Home Value and more.

Businesses: Select by Job Title, Business Type, Sales, Employee Size.

Deliver your message to answering services and/or live respondents AND allow them to be connected to your office with the push of a button.

Direct Connect

"To speak with a representative now, press ONE."

There's nothing more POWERFUL & EXCITING than instant response, and with Direct Connect, your customers and prospects have the ability to respond to your offer instantly, with the push of a button.

"Please hold while we connect you."

They will be transferred immediately to your call center or sales office, no matter where. Then you can speak directly with them to close that sale, gather needed information, verify or change appointments... the possibilities are endless! This service has been proven to increase effectiveness of telemarketing campaigns as much as 75%.

How It Works

Your campaign can be constructed so that if an answering machine answers, one particular message is delivered (or the call is disconnected, if desired). If a live person answers, a different message is delivered, giving them the chance, with the push of a button, to respond to an offer, acknowledge receipt of an important announcement, renew a subscription, or with Direct Connection even connect to one of your live sales agents instantly... the possibilities are endless!

Reach Existing Clients

You MUST STAY IN TOUCH with existing clients and reinforce customer loyalty for your products and services. Earlier this week I did an email broadcast to all my past clients and prospects and as a result I received phone calls from many prospects. Keep in mind that everybody is very busy and they cannot always remember you. Your clients and prospects can easily be distracted and forget about your company.

Two main reasons. First they receive many offers from your competition, second they forgot all the benefits of your product/service. If you do not stay in touch with existing clients or prospects, they will go somewhere else. It's been PROVEN! So don't let them go to your competition!

When was the last time you got in touch with past clients or prospects? OH!!!

Customer Retention and Loyalty Programs

It has been proven that keeping in touch with customers keeps them coming back... keeps them loyal. Create goodwill and maintain top-of-mind awareness for your business or service with special offers, announcements, thank you... the possibilities are endless!

Use Voice Broadcast Services to:

Offer loyalty discounts

Special of the month

Overstock

Create awareness of products and services

Announce new products and services

Send "Thank You" for recent purchases

Find out if they were satisfied with past purchase

Ask for referrals

Reach New Prospects

As I said earlier it is wise to use multiple marketing tools to generate leads for your business. You MUST test different marketing tools to generate leads so that you know what works best. Voice broadcast serves as a stand alone and complimentary marketing tool.

How many marketing mediums have you tested so far? What additional tools have you recently thought about to reach new prospects and past clients?

Direct Mail Support - Call-Mail-Call Campaigns

It has been proven to DOUBLE the effectiveness of your direct mail programs if you notify customers ahead of time to look for special offers they are about to receive in the mail. Then, follow up after your mailing to remind them of time-sensitive materials and re-state your offer once again for maximum effectiveness. Plus, when you compare the costs of calling versus mailing, you'll see why this is such an effective addition!

The Benefits of Voice Broadcasting

Voice Broadcast systems can reduce customer service costs and enhance your organization or business by:

Providing high volume contacts and notifications

Expanding hours of operation

Automating routine calls thereby freeing employees to concentrate on more complex duties

Speeding response times to message recipients

Expanding call capacity faster and at a lower cost

Reducing the cost of employee or call center agent turnover

Voice broadcasting benefits can show an immediate return on investment and make any business or call center more profitable.

Use Voice Broadcasting Services:

Savings4Merchants can broadcast messages for you within minutes announcements, urgent sales events, reminders, last-minute polling and canvassing, even notes to clients or agents in the field, anywhere around the country... the possibilities are endless.

Professional Scripting and Recording Services. Our experienced voice-broadcasting writers and professional voice talents will give you the professional touch you need.

Here Are My 3 Suggestions:

Don't just rely on one lead supplier as you put your business at risk if your supplier has a technical problem and cannot deliver leads you purchased.

Don't just rely on one marketing technique to generate new business. Test different mediums and see what work best for you. Remember that consumers and businesses are everywhere. People watch TV, listen to radio, read newspapers, surf the net and you can reach some at home or place of business. REACH THEM using every techniques available today.

Use a simple and automated tool to stay in touch with existing clients and new prospects.

It's Easy to Learn More About Voice Broadcast & Find Out How to Use it Legally For Your Business. This Simple Marketing Tool is Ideal to Stay in Touch With Your Past Clients & Generate New Business.

Andre Plessis
Marketing Consultant
Savings4Merchants
http://savings4Merchants.com
Tel: 818-341-2972 or Toll-Free: 888-872-2285
Big Marketing Ideas Without The Big Spending! Happy Marketing!


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 22 / 2019

7 Reasons Advertising Will Drive Google Stock Higher | Stock Market News  U.S. News & World Report

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A recent RBC survey showed that while future advertising spending intentions on Snapchat have improved, Snapchat spending remained the weakest of all ...


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For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Sep. 21 2019 @ 8: ...


CBS, WarnerMedia, Viacom drop all e-cigarette advertising, including from market leader Juul  CNBC

CBS, CNN and other major media companies are starting to pull e-cigarette advertising off their airways, as the death toll from a mysterious vaping-related ...


Amazon Launches Sponsored Display Advertising  Forbes

The new ad type addresses a big gap in Amazon's pay-per-click advertising suite: the ability to retarget Amazon shoppers.


Ensuring Compliance with Advertising & Promotional Requirements for Drugs & Medical Devices - 2-Day Conference (Minneapolis, MN, United States - November 14-15, 2019) - ResearchAndMarkets.com  Yahoo Finance

The "Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices" conference has been added to ...


Cuomo, De Blasio And Colle McVoy Welcome Attendees To NY Advertising Week 09/23/2019  MediaPost Communications

Each year, the governor of New York State and the mayor of New York City publish letters in the Advertising Week New York program guide welcoming ...


eBay Sends Chief Marketing Officer to Advertising Conference  EcommerceBytes

eBay is a major sponsor of next week's Advertising Week in New York, and it is sending its Chief Marketing Officer. eBay CMO Suzy Deering will be participating ...


DC Cancels Long-Running Co-Op Advertising Program with Comic Stores  Newsarama

DC has informed comic book stores that its long-running Specialty Retailer Co-Op Advertising Program will be "discontinued" at the end of 2019. "Diamond ...


Sinkholed Magecart domains resurrected for advertising schemes  TechTarget

Researchers at RiskIQ found threat actors purchased domains formerly used by Magecart cybercriminals and repurposed the skimmer code on the domains for ...


Microsoft Advertising’s product, similar audiences now available to more advertisers  Search Engine Land

Microsoft Advertising is continuing to invest in audience targeting products. “[Our offerings have] evolved from keyword attribution to more audience attribution as ...


Listen Up: Why Podcast Advertising Should Be in a Brand’s Marketing Toolbox  Footwear News

The podcast market is growing rapidly and has a highly engaged audience. FN looks at why brands should advertise in the media channel.


Yes or No: Print Advertising for the Holidays? - InstoreMag.com  INSTORE MAG

People look for jewelry at the holiday season more than other times. — Steve & Alice Wittels, Aljan Jewelers, Mahopac, NY; There are still people in our area ...


Facebook Bets On Interactive News Feed Advertising With Polls, Playables And AR  AdExchanger

Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads.


Advertising Week New York – The Drum Editor's Picks  The Drum

Every year Advertising Week comes to New York and draws focus on one of the world's most exciting business sectors, bring show business glamour to the city ...


VINCI is extending and enriching its advertising campaign: “a force for good”  Yahoo Finance

VINCI is extending and enriching its “a force for good” advertising campaign this autumn. The campaign was prepared by the Jésus et Gabriel advertising ...


WSU advertising veteran develops first-of-a-kind ECommerce advertising course  WSU News

By Wendy Raney, Edward R. Murrow College of Communication. A Washington State University instructor created what he describes as the nation's first ...


Truth in Advertising, Eventually  SocketSite

Its sale won't be perfectly apples-to-apples as the offering now includes a storage unit in the building which was purchased separately, but having been ...


Automotive TV Advertising Performance: The Latest Look  Radio & Television Business Report

A London-based linear and digital TV attribution company with a New York office to *service* U.S. clients has released its latest analysis on television ad.


On-Demand, Tech-Talk webinar: The New Era of Performance Advertising | Sponsored Content  eMarketer

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Steve Bagdasarian, assistant vice president and general manager of media ...


Podcast: Data Science Meets TV Advertising  AdExchanger

“The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree? Advertising is an ...


Amazon Rewrites the Conquest Advertising Textbook  E-Commerce Times

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars ...


Two Day Conference: Ensuring Compliance with Advertising & Promotional Requirements for Drugs & Medical Devices (Minneapolis, MN, United States - November 14-15, 2019)  Yahoo Finance

Dublin, Sept. 20, 2019 -- The "Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices" conference has been ...


TiVo confirms its customers will soon see ads before DVR recordings  The Verge

TiVo has confirmed that it plans to place pre-roll video advertisements before DVR recordings for all customers — even those with a lifetime subscription plan.


ANA debuts measurement for cultural impact of advertising  Marketing Dive

The Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per ...


Companies on 'strike' for the climate: action or advertising?  Phys.Org

"Strike for climate action" is the watchword coming not from the shop steward but the C-suite as many companies publicise their support for Friday's mobilisation, ...


Travel Company Apologizes After Advertising Cruise As 'Exclusively For Brits'  TheTravel

Saga, an insurance and travel company for 50 and over travelers, has issued an apology after mailing customers a brochure advertising a cruise “exclusively for ...


Bethenny Frankel to speak at Advertising Week  Page Six

Former "Real Housewife of New York" star, Bethenny Frankel, will be heading to Advertising Week New York 2019, Page Six has exclusively learned.


City Council to tackle marijuana advertising | Local News  The Harvell gazette

The City Council may be the first local governmental body in the state to tackle the issue of retail marijuana advertising. The council is trying to determine how ...


Advertising, Marketing And Media Industry Leaders Pledge Climate Action On Eve Of Student Climate Strike  Yahoo Finance

More than 60 leaders from across the media, marketing and advertising industries signed pledge including Jack Dorsey, David Droga, Gary Vaynerchuk, Wendy ...


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Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...


NRA Boosted Spending on Facebook Ads After Mass Shootings  The Intercept

The National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


Day Around the Bay: CBS Refuses All Advertising From Juul  SFist

At his paid speech gig today in SF, Barack Obama stressed the importance of nuance and incrementalism in politics. "In so many of the issues we talk about now ...


Agencies question networks' plan to reinvent TV advertising  Business Insider

Networks and tech companies are aggressively trying to change TV advertising, but three large agencies questioned several of their initiatives.


When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


Beware of false Social Security or Medicare advertisements  Montgomery Advertiser

Scammers have become more aggressive and sophisticated in the digital age. With millions of people relying on Social Security and Medicare, scammers target ...


News App SmartNews Eschews Subscriptions For Good Old Advertising  AdExchanger

When Japan-based SmartNews raised its most recent funding round – $28 million in August – the company's valuation hit $1.1 billion. It's an eye-popping ...


Labor Dept. rescinds print ad requirement for H-2A jobs  Agri-Pulse

The Department of Labor will no longer require agricultural producers to place advertisements for H-2A jobs in print newspapers, in a move designed to boost ...


AMZN Advertising: A Key Revenue Driver  Market Realist

Amazon (AMZN) has underperformed the market in 2019 and has gained just over 18% year-to-date. Comparatively, the S&P 500 Index is up 20% this year.


Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


Google, Facebook, and Amazon are collecting advertising data through smart TVs, studies claim  TechSpot

Lack of privacy: If you thought you were safe from the watchful eye of advertising giants like Facebook and Google due to your VPN, anti-tracking browser ...


StreetEasy launches new agent advertising program  Inman

"StreetEasy Experts" will now allow buyer's agents to advertise themselves on specific listings.


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

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Gillette's advertisements portray progressive attitudes, yet gendered prices say otherwise  Lamron

In a Sept. 8 article from The New York Times, opinion writer Tiffany Hsu discusses the changing nature of advertising for popular men's products. As the title ...


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A catchy and memorable motto or slogan that sums up a company's ethos or strategy can be a super-powerful marketing tool. Yet some of the most recognized ...


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Although we've barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what's right around the corner: the inevitable ...


Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


CBS, Viacom, WarnerMedia halt e-cigarette advertising, mostly affecting Juul, Vuse  Winston-Salem Journal

The whirlwind surrounding the safety of electronic cigarettes, particularly the open-pod versions, has led three national media groups to stop running ...


McDonald's picks Wieden & Kennedy New York as lead U.S. creative agency  AdAge.com

The Golden Arches is turning to an independent agency for a *fresh* approach three years after Omnicom Group won the business.


Rainbow banners advertising Southern Utah Pride week become politicized  ABC 4

ST. GEORGE (ABC4 News)- Commuters along St. George's busiest streets are being greeted by dozens of rainbow banners and flags to promote the fourth ...


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


DTC founders' secrets: What all advertisers can learn from TV's latest force  AdAge.com

New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


Innovid Acquires Herolens to Bolster Omnichannel Advertising  Destination CRM

Innovid's acquisition of Herolens expands its omnichannel advertising platform to include display.


Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


SweeTango targets podcasts for fall advertising  Produce Blue Book

PRESS RELEASE: MINNEAPOLIS, Minn. – September 18, 2019 – SweeTango® apples will be in the spotlight on top-ranked podcasts this fall with an ad ...


New Developments In DTC Television Advertising: Disclosing Prescription Drug List Prices - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

In May 2018, amidst mounting public discussion, the Department of Health and Human Services (HHS) released a sweeping document entitled HHS Blueprint to ...


The Herald wins 22 advertising, news awards  The Herald

The Herald went home with more than 20 awards at this year's Hoosier State Press Association news and advertising conference.


Explainer: Advertising executives point to five ways Google stifles business  Reuters

U.S. authorities investigating Alphabet Inc's Google for anticompetitive behavior have recently begun probing the company's $116 billion-a-year advertising ...


Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


FTC Warns Companies Against Unsubstantiated Advertising of CBD Products for Fibromyalgia  Dravet Syndrome News

The Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for fibromyalgia.


Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


Saga apologises for advertising cruise 'exclusively for Brits'  The Guardian

Saga, the insurance and travel company for the over-50s, has apologised after customers were sent a brochure advertising a cruise “exclusively for Brits”.


MY VIEW: The Review, Eagle have openings for commissioned advertising sales reps  Therogersvillereview

If you are looking for work, The Rogersville Review and the Hancock Co. Eagle and our family of specialized “niche” magazines and other print and online ...


Law firm branded ‘totally racist’ for advertising apprenticeships specifically for black students  The Sun

A LAW firm has found themselves in hot water after advertising apprenticeships specifically for black students. Leigh Day is looking for six black students of ...


IRI to Discuss Advertising Campaign Data Analytics Strategies in Three Sessions at Advertising Week New York  Business Wire

--(BUSINESS WIRE)--IRI: WHO: At the “ The State of AI” session, presenters will be: Nishat Mehta, President, Media Center of Excellence, IRI®. Jocelyn Lee ...


Native View Column: Movies, advertising continue to negatively stereotype Native Americans  Duluth News Tribune

In late August, the chic French luxury brand Christian Dior debuted an ad campaign for its fragrance referencing Native Americans. A number of American ...


Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


North America In-app Advertising Market Report 2019-2025 - ResearchAndMarkets.com  Business Wire

DUBLIN--(BUSINESS WIRE)--The "North America In-app Advertising Market (2019-2025)" report has been added to ResearchAndMarkets.com's offering.


Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers  Marketing Land

Nielsen, an advertising measurement and analytics company, is integrating OpenSlate's digital ad technology into its Digital Ad Ratings solution. OpenSlate's ...


Navigating Amazon's Advertising Console Face Lift  JumpFly PPC Advertising News

Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct ...


Google's Proposed Privacy Standards Are Also Friendly for Programmatic Advertising  CPO Magazine

Google's new “Privacy Sandbox” privacy standards proposal is a compromise solution for programmatic advertising while respecting users' privacy when they ...


How to print out webpages without the advertisements  Komando

For those of us that prefer to print out our directions, recipes or articles, there's a useful solution that can allow you to print a webpage without all the…


False Advertising have unleashed a new video for 'Influenza'  Upset Magazine

False Advertising have unleashed a new video for 'Influenza'. It's a cut from their new album, 'Brainfreeze', due on 8th November via their new label, Alcopop!


LEE | Stop Advertising Egg Donation to 'Smart Asian Women'  Cornell University The Cornell Daily Sun

As I casually scrolled through my Facebook newsfeed last month, a particular ad caught my eye. It seemed like one of those SAT test prep ads with a ...


Advertising: It's only human, after all  Prolific London

In a sea of analytics, the hardest thing to measure is the value of making a meaningful connection between brand and consumer. Paul Lowrey, Head of Strategy ...


5 Microsoft Advertising Features You Might Not Know About  Search Engine Journal

Learn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.


UK grad suing Juul over misleading advertisements  WKYT

LEXINGTON, Ky. (WKYT)) - A UK graduate is standing up against the country's largest e-cigarette maker. 25-year-old John McFaull of Lexington is suing Juul for ...


Ideoclick Becomes an Amazon Advertising Partner  MarTech Series

Ideoclick, Inc., a full-*service* Amazon managed-services provider, announces its inclusion in the Amazon Advertising find-a-partner directory. Amazon ...


YouTube introduces a massive ad box to its TV app  The Verge

The homepage on YouTube's TV app is about to feature a major disruption that will be familiar to people who use the main site: a giant advertisement at the top ...


Digital Advertising And Marketing Strategies For Reaching The Modern Customer  Forbes

There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.


Cookies crumble: The latest trends from digital advertising at Dmexco  The Drum

If Europe's biggest digital marketing event is an indication of the industry's foundations, then it tells us there is a rebuild underway - and that its people are busy ...


You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Companies on 'strike' for the planet: action or advertising?  台北時報

Strike for climate action” was the watchword coming not from the shop steward, but the C-suite as many companies publicized their support for a mobilization on ...


The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


Trust between advertisers, publishers, and agencies hits all-time low  Business Insider

This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME ...


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


Women’s World Cup Drew Nearly $100 Million in TV Ads  The Wall Street Journal

Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.


Social Networking Advertising Market to See Huge Growth by 2025 | Facebook, LinkedIn, Google Edition, Twitter, Instagram  OnYourDesks

An extensive analysis of the Global Social Networking Advertising market strategy of the leading companies in the precision of import/export consumption, ...


Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


VSP Global Premier Program to Launch National Consumer Advertising Campaign and Program Enhancements  InvisionMag

(PRESS RELEASE) RANCHO CORDOVA, CA – As part of its commitment to support private practice Doctors of Optometry, theVSP Global Premier Program ...


NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


What a Clean Room Means for Amazon Advertising  Adweek

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...


DC Comics to Discontinue Their Comic Shop Co-Op Advertising Programme  Bleeding Cool News

DC Comics has told retailers that, after decades, they are closing their speciality retail co-op advertising programme. As Bleeding Cool has reported.


MuteSix Announces The Facebook Ads Masterclass, An Advanced Digital Advertising Course to Scale your E-commerce Store  MarTech Series

MuteSix, an iProspect Company and a full-funnel digital and creative agency, has announced its Facebook Ads Masterclass, launching on September 26, 2019.


Powerful school-shooting PSA lulls viewer with advertisement-like images, then shocks with reality (video)  OregonLive

Halfway through the video, the viewer notices something unexpected. The boy is terrified.


Four benches advertising pro-life resources vandalized in Mayor Pete Buttigieg's city  Live Action News

Four of St. Joseph County Right to Life's 10 benches in South Bend, IN, advertising abortion pill reversal and resources for women were vandalized.


Brian O’Kelley’s Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


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The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.


Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window? What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on! One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.


What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need".


Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit.  To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Media Planning: Smart Choices for Your Success
Media Planning for Smartest: You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.


7 Tips for Better Ads
The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.


The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

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