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Don't Put All Your Eggs in The Same Basket


Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.

Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Again don't just depend on one marketing medium to generate leads because it may slow down at one point. Just think about other ways to get qualified leads. You can use Direct mail, Call Centers, Newspapers, Radio, TV, Online Advertising etc..

Don't just depend on one lead source. If your supplier goes out of business, you won't get your leads.

What do you know about voice broadcasting?

Voice Broadcasting Marketing

A legal, and simple solution for getting hundreds, or thousands of calls out almost instantly!

Gives you the power to deliver a targeted and personalized message to a targeted audience in the geography of your choice. You can reach:

Consumers: Select by: Income, Age, Geography, Home Value and more.

Businesses: Select by Job Title, Business Type, Sales, Employee Size.

Deliver your message to answering services and/or live respondents AND allow them to be connected to your office with the push of a button.

Direct Connect

"To speak with a representative now, press ONE."

There's nothing more POWERFUL & EXCITING than instant response, and with Direct Connect, your customers and prospects have the ability to respond to your offer instantly, with the push of a button.

"Please hold while we connect you."

They will be transferred immediately to your call center or sales office, no matter where. Then you can speak directly with them to close that sale, gather needed information, verify or change appointments... the possibilities are endless! This service has been proven to increase effectiveness of telemarketing campaigns as much as 75%.

How It Works

Your campaign can be constructed so that if an answering machine answers, one particular message is delivered (or the call is disconnected, if desired). If a live person answers, a different message is delivered, giving them the chance, with the push of a button, to respond to an offer, acknowledge receipt of an important announcement, renew a subscription, or with Direct Connection even connect to one of your live sales agents instantly... the possibilities are endless!

Reach Existing Clients

You MUST STAY IN TOUCH with existing clients and reinforce customer loyalty for your products and services. Earlier this week I did an email broadcast to all my past clients and prospects and as a result I received phone calls from many prospects. Keep in mind that everybody is very busy and they cannot always remember you. Your clients and prospects can easily be distracted and forget about your company.

Two main reasons. First they receive many offers from your competition, second they forgot all the benefits of your product/service. If you do not stay in touch with existing clients or prospects, they will go somewhere else. It's been PROVEN! So don't let them go to your competition!

When was the last time you got in touch with past clients or prospects? OH!!!

Customer Retention and Loyalty Programs

It has been proven that keeping in touch with customers keeps them coming back... keeps them loyal. Create goodwill and maintain top-of-mind awareness for your business or service with special offers, announcements, thank you... the possibilities are endless!

Use Voice Broadcast Services to:

Offer loyalty discounts

Special of the month

Overstock

Create awareness of products and services

Announce new products and services

Send "Thank You" for recent purchases

Find out if they were satisfied with past purchase

Ask for referrals

Reach New Prospects

As I said earlier it is wise to use multiple marketing tools to generate leads for your business. You MUST test different marketing tools to generate leads so that you know what works best. Voice broadcast serves as a stand alone and complimentary marketing tool.

How many marketing mediums have you tested so far? What additional tools have you recently thought about to reach new prospects and past clients?

Direct Mail Support - Call-Mail-Call Campaigns

It has been proven to DOUBLE the effectiveness of your direct mail programs if you notify customers ahead of time to look for special offers they are about to receive in the mail. Then, follow up after your mailing to remind them of time-sensitive materials and re-state your offer once again for maximum effectiveness. Plus, when you compare the costs of calling versus mailing, you'll see why this is such an effective addition!

The Benefits of Voice Broadcasting

Voice Broadcast systems can reduce customer service costs and enhance your organization or business by:

Providing high volume contacts and notifications

Expanding hours of operation

Automating routine calls thereby freeing employees to concentrate on more complex duties

Speeding response times to message recipients

Expanding call capacity faster and at a lower cost

Reducing the cost of employee or call center agent turnover

Voice broadcasting benefits can show an immediate return on investment and make any business or call center more profitable.

Use Voice Broadcasting Services:

Savings4Merchants can broadcast messages for you within minutes announcements, urgent sales events, reminders, last-minute polling and canvassing, even notes to clients or agents in the field, anywhere around the country... the possibilities are endless.

Professional Scripting and Recording Services. Our experienced voice-broadcasting writers and professional voice talents will give you the professional touch you need.

Here Are My 3 Suggestions:

Don't just rely on one lead supplier as you put your business at risk if your supplier has a technical problem and cannot deliver leads you purchased.

Don't just rely on one marketing technique to generate new business. Test different mediums and see what work best for you. Remember that consumers and businesses are everywhere. People watch TV, listen to radio, read newspapers, surf the net and you can reach some at home or place of business. REACH THEM using every techniques available today.

Use a simple and automated tool to stay in touch with existing clients and new prospects.

It's Easy to Learn More About Voice Broadcast & Find Out How to Use it Legally For Your Business. This Simple Marketing Tool is Ideal to Stay in Touch With Your Past Clients & Generate New Business.

Andre Plessis
Marketing Consultant
Savings4Merchants
http://savings4Merchants.com
Tel: 818-341-2972 or Toll-Free: 888-872-2285
Big Marketing Ideas Without The Big Spending! Happy Marketing!


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. January / 21 / 2019

The case against behavioral advertising is stacking up  TechCrunch

No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


Facebook says Nielsen could help break up the advertising duopoly  Business Insider

Facebook says Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need to ...


Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York Times

About three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...


A Russian start-up wants to use satellites for advertising  Realnoe vremya

A futuristic idea of broadcasting advertisements in the night sky may become real, and a Russian company that is developing the project aims to perform the first ...


Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement  The Conversation AU

How do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?


Blowback suggests Gillette is no Nike | Advertising  AdAge.com

Gillette ignited a firestorm on social media, TV talk shows and around the office water cooler last week with a surprising take on its long-running "Best a Man Can ...


Barbara Gardner Proctor, pioneering advertising executive, dies  Chicago Tribune

Barbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.


Turkey Imposed Withholding Tax on Digital Advertising  Lexology

The Presidential Decree No. 476, published in the Official Gazette of 19.12.2018, has imposed 15% withholding tax on internet advertising. The…


The NFL's Playoff Advertising Share Has Increased By 19 Percent Since 2014  Forbes

The National Football's share of playoff advertising revenue relative to its three main competitors--National Basketball Association, Major League Baseball, ...


What that Gillette ad says about the trend in woke advertising  CNN

New York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...


Barbara Proctor, first African American woman to own an advertising agency, dies at 86  Washington Post

The company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...


Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIA

ATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...


Quip Toothbrushes To Stop Advertising With Ben Shapiro Following March For Life Rally  HuffPost

Quip said it was dropping the conservative commentator after its ad was "read in a venue we did not endorse."


TRON plans to partner with the well-known mobile advertising company Kiip in the future  Crypto Economy

TRON, the blockchain platform launched as the foundation for decentralized entertainment ecosystem, keeps developing day by day. According to TRON, Brian ...


Happy Tax sues H&R Block, alleging false advertising  Accounting Today

Tax prep franchise Happy Tax has filed a lawsuit against H&R Block in a federal district court in New York, accusing the tax prep chain of false advertising.


DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments  Adweek

The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...


Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington Post

Lester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...


Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  Adweek

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...


Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.com

As investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...


Advertising network compromised to deliver credit card stealing code  ZDNet

A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...


Five Ways To Improve Your Social Video Advertising  Forbes

According to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...


Pioneering black woman in advertising dies | Agency News  AdAge.com

Barbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.


7 tips to make your small business an Instagram star  USA TODAY

Get out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you're going to be painting one wall of your small business a ...



College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox News

The Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...


FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast Company

Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...


Cigarette advertising before smoking was officially bad for your health  NEWS.com.au

It's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.


AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout  The New York Times

AT&T, one of the biggest advertisers in the U.S., had balked because offensive *content* too often accompanied its ads. Now it says YouTube has addressed the ...


How the Advertising Landscape Will Continue to Evolve in 2019  Adweek

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...


How Twitter Will Ensure Brand Safety For Video Advertisers In 2019  AdExchanger

As Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...


Survey: Amazon will win advertising dollars away from Facebook  Recode

Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total ad spending in 2020. Meanwhile, Facebook's ...


What Gilette's PC 'toxic masculinity' ad gets wrong about advertising  Fox Business

The now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...


What Matters When It Comes To Advertising: Connections Outpace Budget  Forbes

Spending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...


Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities  Marketing Land

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...


Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.com

The Stafford Sheriff's Office is again warning residents to be cautious when selling items online.


The Media’s Post-Advertising Future Is Also Its Past  The Atlantic

It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...


The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.com

Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...


Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal  Verizon Communications

Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...


I saw the future of advertising, and damn is it scary  Android Central

The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...


Advertising Archetypes For Non-Archetypal Holidays  Forbes

Not all holidays are alike, nor should they command the same type of marketing. Mat Zucker looks at advertising archetypes for non-archetypal holidays such as ...


This Ad Marketplace Uses Packages as a Prime Advertising Space  Adweek

Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school ...


Advertising agency FranceTV Publicite and TDF test targeted ads on HbbTV-enabled TVs  Telecompaper

French infrastructure operator TDF has taken part in project led by advertising agency FranceTV Publicite, aimed at testing targeted spots on HbbTV-enabled ...


The Top Data-Driven Advertising Stories And Trends Of 2018  AdExchanger

2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and ...


Exposure to sugary breakfast cereal advertising directly influences children's diets  Science Daily

Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...


First Midwest Bank Trust Division Sells 180 Shares of Lamar Advertising Co (LAMR)  Fairfield Current

First Midwest Bank Trust Division decreased its stake in Lamar Advertising Co (NASDAQ:LAMR) by 3.1% during the 4th quarter, according to the company in its ...


How is Roku Making Money Through Advertising?  eMarketer

Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...


Sorrell's S4 Capital seeks more deals in digital-only drive  Reuters

Martin Sorrell is on the lookout for acquisitions to expand his new advertising venture S4 Capital, aiming to capitalize on the disruption sweeping the industry by ...


Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block  Business Wire

Happy Tax, the fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax.


Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth  Youth Today

A new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.


‘It will be Google, Facebook and Amazon’: The year in Amazon advertising  Digiday

Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...


Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work?  RIABiz

The $36-billion Kansas RIA will make his point with tailors, docs and waiters who have Wall Street attitudes but one expert counsels caution.


'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway  Forbes

Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.


Hey Advertising! Let's Waive Together  B&T

On 20 June 2018 Australia's Sex Discrimination Commissioner, Kate Jenkins, announced a national inquiry into sexual harassment in Australian workplaces.


New Gillette advertisement takes on #MeToo topics and asks 'Is this the best a man can get?'  KTRK-TV

Gillette is making waves for its new ad that draws inspiration from the Me Too movement. The razor company is long known for its "The Best A Man Can Get" ...


Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News  Forbes

Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...


Cannabis oil firm uses NHS-style logo on advertising leaflet to 'exploit the curious and desperate'  Daily Mail

A cannabis oil firm is using an NHS-style logo on its advertising leaflet – prompting the Health *Service* to warn against 'misleading' use of the brand.


It Looks Like Verizon's Online Advertising Project Is a Flop  The Motley Fool

The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.


The Current Applications Of Artificial Intelligence In Mobile Advertising  Forbes

One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...


Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & Courier

Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.


OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019  MediaPost Communications

Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...


How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...


Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  Forbes

Amazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...


Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell  Rochester Democrat and Chronicle

A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.


5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.com

An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.


SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard  Business Insider South Africa

South Africa's Advertising Regulatory Board is proposing strict new rules to regulate social media advertising that brands and influencers will have to follow if ...


Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence  Business Wire

Today, the Television Bureau of Advertising (TVB) released new polling research from Research Now SSI, demonstrating TV's continued role in political.


Programmatic advertising on course for expansive year as engage:BDR adds further integrations  Small Caps

Advertising company engage:BDR (ASX: EN1) has kicked off 2019 with a flurry of new integrations that will further extend the capability of its proprietary ...


CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys  Adweek

A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal—and buyers told Adweek they are trying to ...


AT&T resumes advertising on YouTube after brand safety crisis  The Drum

AT&T is advertising on YouTube again, almost two years after it pulled spend following an exposé of how many of the word's biggest brands were appearing ...


Sharing Data for Deals? More Like Watching It Go With a Sigh  The New York Times

Tech companies say consumers prefer being shown ads that are relevant to them. But a professor's research shows they trade data for those ads not because of ...


Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.


5 things we learned about AT&T’s media and advertising business in 2018  Digiday

When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...


How Kiwi edtech Kami gained six million users without any advertising and secured a $1.4 million investment  SmartCompany.com.au

Kiwi edtech Kami has raised $1.4 million in its Series A round, and with six million users already, it's setting out to disrupt classrooms across the world.


#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising  Bizcommunity.com

Barbara Gardner Proctor, the woman who helped introduce the Beatles to America through a deal with Vee-Jay records, was also the first black female to own ...


Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily Mail

StartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...


Tipico launches new advertising campaign to strengthen brand profile - AffiliateINSIDER  AffiliateINSIDER

Tipico Sportwetten, an online bookmaker, has made a bid to enhance its profile and boost coverage for the latter half of the 2018/19 Bundesliga.


Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off  Digiday

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...


What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.


PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star  Daily Star

SONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.


5 resolutions for programmatic advertising in 2019 | Opinion  AdAge.com

In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...


Social media, Content & Online Advertising Junior  Pedestrian TV

The Company: Untitled Group is the collective responsible for a number of unique festivals, events, venues, tours and good times enjoyed by our artists and ...


Tucker Carlson's Advertisers Haven't Returned  Hollywood Reporter

Fox News' 'Tucker Carlson Tonight' hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration ...


Advertising and academia are controlling our thoughts. Didn’t you know?  The Guardian

By abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.


Rouhani: Iran ICT ministry must prevent SMS advertising  Trend News Agency

The Ministry of Information and Communications Technology of Iran must prevent the cases of SMS advertising.


Carnival Cruise Line takes advertising campaign to the Southern California skies  Long Beach Press Telegram

Carnival Cruise Line is taking to the air to promote its latest development on the water. The Carnival AirShip, with the message #ChooseFun on its side, flew ...


Don't like that Gillette ad? Here are the most controversial Super Bowl ads of all time  USA TODAY

On the heels of Gillette's sort of Super Bowl ad on men, a look at spots from Tim Tebow, Snickers, Cheerios, GM, Dodge and more that caused a stir.


Another Sex Toy Company Says MTA Advertising Jerked Them Around  Bedford + Bowery

(image courtesy of Dame Products). These days, trains are delayed often enough for you to get a good look at whatever advertisements emblazon the subway ...


Lamar Advertising Company (REIT) (LAMR) likely to attain $79 in 52-week period  Voice Of Analysts

Lamar Advertising Company (REIT) (LAMR) stock managed performance 1.85% over the last week and switched with performance of 7.53% throughout past ...


‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads  Digiday

Facebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.


Southwest founder Herb Kelleher dies | CMO Strategy  AdAge.com

Herb Kelleher, who built Southwest Airlines and was a big supporter of advertising, died Thursday.


Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot  GuruFocus.com

Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot, Stocks: NYSE:K, release date:Jan 17, 2019.


Leveraging Amazon search ads in a time of rapid change  Search Engine Land

Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising ...


SF tech company criticized for advertising what some call an app for '1-click layoffs'  SF Gate

The goal of Rippling is to eliminate time-consuming paperwork and manual processes for HR and IT workers. But new ads placed at bus stops around San ...


New Business League: December 2018 report | Advertising  Campaign Asia-Pacific

See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.


From WhatsApp to Alexa : why the ad-free era is over  The Guardian

As we grow wiser to marketing, advertisers are finding new ways and places to plug products.


Heavy advertising and marketing of opioid medication linked to overdose deaths  Infosurhoy

Heavy marketing of prescription opioid drugs to doctors was linked to high death rates in an analysis of recent data published Friday. Between 2013 and 2016, ...


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Business cards with nothing on the back are wasted opportunities to sell. Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).


The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.


Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.


Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window? What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on! One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.


What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need".


Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit.  To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Media Planning: Smart Choices for Your Success
Media Planning for Smartest: You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.


7 Tips for Better Ads
The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.


The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

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