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Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on
"SAVE UP TO 17% ON ALL YOUR ADVERTISING"
It's legitimate, practical and effective, but like so many
The negative side to this operation involves the initial cost
Once these details have been taken care of, you're ready to
Copyright 2004 by DeAnna Spencer
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Stop Burying Digital Advertising
Inside Higher Ed (blog)
There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...
Move Over, Television: What Type Of Advertising Tops All Others Combined?
You can't go three minutes without checking your smartphone, and advertisers have taken notice. Over the next two years, mobile advertising will reach a new milestone unexpectedly quickly. It will account for 43 percent of all ad spending—and it will ...
What you need to know in advertising today
Politicians have uncovered evidence of a dark advertising campaign on Facebook, in which Brits were encouraged to lobby against Prime Minister Theresa May's Brexit plan. A former Coca-Cola executive turned cannabis startup founder reveals why crafting ...
What a Decentralized Web Means for Digital Advertising
Startups have been working on projects to decentralize the web for years—it was even a plot point in the last season of HBO's Silicon Valley—but tongues really began wagging when the father of the World Wide Web, computer scientist Tim Berners-Lee, ...
SPECIAL ADVERTISING WRAP2019 Medicare issue inside
Tampa Bay Times
Obamacare: Death By A Thousand Advertising Cuts
Obamacare is still the law of the land, but the Trump administration and Republicans in Congress are determined to undermine the law in the hope it will cease to function. One of the strategies is to cut advertising funding for ACA insurance plans. If ...
2018: The Health Care Election - Wesleyan Media Project - Wesleyan University
Scott Walker says he would cover pre-existing conditions, but backs plans that would end protections
Gaps in Coverage Among People With Pre-Existing Conditions
This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
“They feel ignored by advertising. And at the same time, they feel they are stronger, sexier, cooler and more who they want to be than they ever have before,” said Keating. Current work for Exuviance, an anti-aging skin product line, illustrates how ...
Meredith Joins Campaign For Accurate Portrayal Of Women In Media And Advertising
Meredith Corporation is partnering with the Association of National Advertisers on its two-year-old #SeeHer initiative, bringing the formidable resources and stature of the country's largest publisher to a campaign intended to eliminate bias and ...
Apple Search Advertising: Their Next Multi-Billion Dollar Business?
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...
Data Sheet—The Unexplored Gold in Apple's Advertising Opportunities
Grey To Spice Up McCormick Advertising
During Q3 2018, the company increased its ad spending by $21 million primarily in television advertising with additional support through digital banner advertising and social media activity in an effort to highlight the company's commitment to quality.
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Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with Aero-Scan and Band-Control technologies!" doesn't actually tell them anything.
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY.
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card. Use a font that's easy to read. Don't fill the whole card with type - it looks crowded and people don't read it all. Consider using a fold-over card - I have found these to be extremely effective for a number of reasons: a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the rest. b) The fold over card is still unique - not many people use them. c) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal address. Another popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo)--------------------------------------------------------------------------------How to make sure your cards are really working for you? Have a goal to give away AT LEAST 5 CARDS A DAY to build your network. Leave one with a tip for a waitress. When you "check in" at the doctor or dentist reception desk don't spell your name - give your card. Carry them in your pocket when you walk the dog and hand one out to people you stop and chat with. Make sure all your children's friends parents know what you do and have your card. Ask someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time. Enclose your card with each bill you pay. Each time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me. "Put the cards on community bulletin boards. When you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprised. Give a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservation. If you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card. "Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offer. Leave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be called. If you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performance. While some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.
16 Ways to Make Your Business Cards Unforgettable
Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do.
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.
Marketing Advertising, While Advertising Your Market!
Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition. On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or her niche in the Business world.
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition, close the deal, and even build repeat business. "Most brochures are nothing more than a collection of a few pictures and a few details about a business.
Direct Mail Rules of Thumb
First and foremost - You should identify your target market. Target your direct marketing lists.
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses. The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response.
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising? Give, so you may receive. It is as simple as that.
Books, Bibles and Fast-Talkers
Every community has them. Fast talkers who roll into town with a clever idea to sell to people in business.
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.
If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This
Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are?· Lack of focus· Lack of implementation. There's certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all? Let's do a quick reality check here and now:· How frequently do you get in touch with your customers?· How far up your hierarchy of buyers do you go?· What actions are you taking to make next week, next month or next year better? Pick one thing you've always meant to do and do it tomorrow to start marketing your business more effectively.
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.
What's the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.
Electronic Display Signs
Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations.
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.
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