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Offline Advertising Tips


Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.

--->Expiration Dates

You want to be sure to include an expiration date so that the possible customer sees that there is a limited time BUT don't make the date to end too soon. Why? You want to give an "extended expiration date" on printed material especially because for one thing printed material has a chance to "lie around" longer, it may not be the "right time" for the possible customer OR they may know of someone else that may be interested in what you're offering. Give them time to pass it on or "come back later".

--->Track your ads

If you have anyway of tracking your ads, use it. A couple of ways you can do this is:

1)Have the customer email/call/mail their orders to you.

2)Have a special code they need to use to receive the special. Use a different code for each advertising campaign you use. If you don't have the ability to use coupon codes you might want to check out PayCodes.com which is a new service developed by PayPal to help you in this situation.

--->Types of Ads to Generate Interest

Freebies! Everyone loves freebies!

1) Offer the prospective customer a free gift with their purchase.

2) Have them email/call/mail for a free sample.

3) When you send them their free sample, send them a card for another free sample to give to a friend.

4) Have the ad offer free shipping and handling.

5) Offer a "Buy One Get One Free" Promotion.

6) Have them contact you for a free catalog.

Discounts.

1) Offer a discount (ex. 10%, 15%, 20% off) for their first purchase.

2) Offer one product at full price and the second ½ off.

Drawings/Contests.

1) Have them email/call/mail you for an entry to a free contest. Use your products as the prize. (Be sure to offer an additional discount for the winner.)

* You've gain interest, now what?

Once you've had someone contact you with some interest in your business/products be sure to keep in contact back.

* First of all reply to them in a timely manner and be sure to thank them for their interest.

* Next, offer them yet another form of a discount.

* If they are requesting a free sample, free catalog, entry into a contest or any other form of interest offer them a discount of 10% off their next order.

* If you have a newsletter/ezine make sure you ask them if you can add them to your mailing list to receive announcements of discounts/specials/contests first hand.

* When you've sent off their free sample/free catalog/order/prize be sure to contact them again in a few days. Let them know that you wanted to make sure they received it and that everything was okay. Ask them for any thoughts/questions about it. Let them know that they can contact you for anything.

About the Author
Anita DeFrank a WAHM of two and co-owner of DirectSalesHelpers.com which was created specifically for those in Direct Sales. Do you find yourself asking how to make more sales? The above is only a small taste of the wealth of information available at http://www.directsaleshelpers.com. Stop on in if you're serious about your direct sales company and want to know how you can make more sales.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 19 / 2024

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Ahead of IPO, Reddit blends advertising into user posts  The Register

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Judge Throws Out Sephora Clean Beauty False Advertising Lawsuit  The Business of Fashion

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Kristen Cavallo Retires From Advertising After 30 Years in the Industry  Adweek

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Kristen Cavallo retires from advertising for political activism  Ad Age

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While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok  Digiday

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Fox recalled for Iwo Jima service, advertising agency, TV show  Cleveland Jewish News

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Tesla flexes Model Y achievements with Cybertruck in rolling advertisement  TESLARATI

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Where Your Advertising Work Comes To Life: It's That Time Of Day 03/18/2024  MediaPost Communications

What a TikTok Ban Would Mean for Advertisers - Bloomberg
What a TikTok Ban Would Mean for Advertisers  Bloomberg

Electronic Advertising Provisions Become Law in VA - Brewers Association
Electronic Advertising Provisions Become Law in VA  Brewers Association

Advertising Sales Representative (Fargo) - KVLY
Advertising Sales Representative (Fargo)  KVLY

Advertise with Us - E&E News by POLITICO
Advertise with Us  E&E News by POLITICO

BMI Pays Tribute to Retiring CEO of the Radio Advertising Bureau - BMI, music
BMI Pays Tribute to Retiring CEO of the Radio Advertising Bureau  BMI, music

National columnist examines CFPB reverse mortgage advertising data - Yahoo Finance
National columnist examines CFPB reverse mortgage advertising data  Yahoo Finance

CNN International Commercial elevates Sebastian Laver to lead content sales and advertising for Latin America - Editor And Publisher Magazine
CNN International Commercial elevates Sebastian Laver to lead content sales and advertising for Latin America  Editor And Publisher Magazine

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OUT OF HOME ADVERTISING CONTINUES ON GROWTH TRAJECTORY, UP 2.1% IN 2023  PR Newswire

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Jury finds man guilty of gun, drug offenses after advertising drugs for sale on social media  Abccolumbia.com

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Advertising Could Gobble Up The Grocery Business  AdExchanger

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Can advertising tell the truth? This vodka brand is giving it a shot  The Drum

Learning from the (Advertising) Pros | BU Today - Boston University
Learning from the (Advertising) Pros | BU Today  Boston University

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Lamar Advertising Executives' Salaries and Bonuses Increase - TipRanks.com  TipRanks

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Advertising salary guide—why design jobs are in demand  Ad Age

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Textured Hair Advertising Campaigns  Trend Hunter

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Is Townsquare Media Inc (TSQ) a Good Choice in Advertising Agencies Monday?  InvestorsObserver

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Mobvista Achieves $1.05B in 2023 Revenue, Sees Significant Profit Increase  Yahoo Finance

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National CineMedia, Inc. Announces New $100 Million Share Repurchase Program  Yahoo Finance

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Court Tosses Out False Ad Case Over Sephora's "Clean" Line  The Fashion Law

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Gen AI Will Impact Media And Advertising In Multiple Ways, Experts Say.  Insideradio.com

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Private Equity Firms Investing in Advertising and Marketing Companies  Business Insider

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ADWEEK Names Ryan Joe Editor in Chief  Adweek

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Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences – Beet.TV  BeetTV

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3 big reasons to be optimistic about advertising in 2024, survey reveals  The Drum

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Duval County Public Schools resumes search for new superintendent  WJXT News4JAX

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Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use  AdExchanger

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Lamar Advertising (NASDAQ:LAMR) Shares Purchased by Sunbelt Securities Inc.  Defense World

National CineMedia, Inc. Reports Results for Fiscal Fourth Quarter and Full Year 2023 - Yahoo Finance
National CineMedia, Inc. Reports Results for Fiscal Fourth Quarter and Full Year 2023  Yahoo Finance

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What a TikTok Ban Would Mean for Advertisers  WiscNews

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Microsoft Advertising testing new interface similar to Google Ads  Search Engine Land

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Sunbelt Securities Inc. Purchases 503 Shares of Lamar Advertising (NASDAQ:LAMR)  Defense World

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A tribute to Fali Vakeel: Indian advertising's 'last Mad Man' | News  Campaign Asia

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A weary advertising spend canary in a slow start to the year  AdNews

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EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

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MFE rises over 5% on strong Q1 advertising forecast  TradingView

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Ayurvedic company in India banned from advertising certain products : Goats and Soda  NPR

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IAB: Adapting To Consumer Data Limitations, Advertisers Are Turning To First-Party Options.  Insideradio.com

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What Would a TikTok Ban or Sale Mean for Advertisers?  Adweek

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GenAI in Advertising  EMARKETER

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Free TV says further gambling advertising restrictions would significantly impact revenue  AdNews

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Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

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Amazon apologizes after its AI advertising system makes costly error  Search Engine Land

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Microsoft shows another Bing popup advertisement to Windows users  Ghacks

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Paid advertisement: Vote 'yes,' Citizens for Strong Fort Schools - FortAtkinsonOnline.com  Fort Atkinson Online

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Van Geest: City of Ottawa must stop accepting fossil-fuel advertising — now  Ottawa Citizen

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Paper v pixels: Making a sustainable advertising choice  The Media Leader

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Anomaly wins global brief to ‘supercharge’ Tonies audio platform  More About Advertising

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Egg freezing: 41 percent of clinics could be breaching advertising guidelines • PET  BioNews

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Jivox Announces IQ DaVinci For Direct Advertising: A Single Workflow To Launch Campaigns On Multiple Retail Media ...  PR Web

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Large Brands Are Still Advertising on Made-for-Advertising Sites  Adweek

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Pennsylvania now advertising in NYC, Chicago to push execs, business people to relocate to the state  Tri-State Alert

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Social Security: How we protect you from misleading advertising and communications  Terre Haute Tribune Star

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US oil production hits record levels under Biden  Vox.com

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Lamar Advertising (NASDAQ:LAMR) Sees Significant Drop in Short Interest  Defense World

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Columbia man found guilty after advertising drugs on social media  WIS News 10

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Walmart's latest fight with Amazon is digital advertising  Yahoo Finance

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HOAX: This post advertising vacancies at Naivas Supermarket is fraudulent  PesaCheck

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DCPS begins re-advertising for superintendent position as search drags on  Yahoo! Voices

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Brands unknowingly wasting dollars on Made for Advertising sites  Search Engine Land

Advertise - exploreClarion
Advertise  exploreClarion

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TikTok advertisers will look to rivals if US Senate moves ahead on ban  Reuters.com

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MediaLink-UTA dispute signals end of an era for advertising excess  Campaign US

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‘Sneaky’ social media ads are luring young into gambling, say campaigners  The Guardian

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Storyboard18 - Storyboard18
Storyboard18  Storyboard18

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Amazon Says It Sold Ads for Products Shoppers Couldn't Buy  Bloomberg

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Enduring Power of Attorney as an integral tool for asset protection and care assurance – legal insights  South China Morning Post

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FCC has new rule requiring cable and satellite TV providers to disclose all hidden fees in advertising  KMVT

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The 2024 BSM Summit Was a Great Success But The Advertising Industry Needs to Step Up in 2025 | Barrett Media  Barrett Sports Media

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The Shift's Sam Baker: How to make your own media (and conquer advertisers' menopause fear)  Media Makers Meet

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RTL, Fremantle Revenue Dips Amid Ad Troubles, Streaming Shifts  Hollywood Reporter

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SDSU student advertising team receives top honors at American Advertising Awards  SDSU Athletics

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How the TikTok ban threat is affecting advertisers and creators  Ad Age

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Meet The Ad Tech Players Using Generative AI For Their Media Buys  AdExchanger

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Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion  Modern Retail

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Lamar Advertising (NASDAQ:LAMR) Shares Acquired by Raleigh Capital Management Inc.  Defense World

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Forecast: AI's Rise Will Cut Search Engine Traffic, Affecting Advertising  Inc.

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The FTC's PrivacyCon Was Chock-Full Of Warning Signs For Ad Tech  AdExchanger

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Concept Group partners with Numb3r Impact Agency for digital advertising innovations  Mediabrief

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PubMatic Ad Spending Spike With $1 Billion CPMs Caused by Server Error  Business Insider

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Amazon's Expanding Ad Business Is Challenging Meta, Google  Business Insider

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Google: advertising revenue 2023  Statista

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