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Secrets And Top-Tips Of Mail Order Advertising


Good Advertising creates more production, thus greater
consumption, faster turnover and lower sales price per
unit.  To a great extent it determines the success or
failure of the mail order operator!

When working up an advertising program remember that what
is genuinely desirable to you may or may not appeal to the
majority of your prospects!

Different types of merchandise or services demand
completely different advertising media.  Your ad must be
built around the ADVANTAGES of the product and designed to
APPEAL to the specific customers who will BENEFIT from
your offer!

Since you MUST spend advertising dollars in order to make
money in the mailorder business be sure you spend WISELY
and with CONFIDENCE.

RETAIN all advertising information, brochures, sales
letter, catalog, etc., you receive.  USE THE IDEAS from
this information as a guide in formulating your various
advertising programs!

There are thousands of top mail order products to choose
from, more than you can every use so choose the right ones
for your programs!

If the product or service can't stand the Truth do not
advertise it...Don't handle it!  Truth in advertising is a
must!
Your FIRM NAME, preferable, should be SHORT, DESCRIPTIVE
AND EASY TO REMEMBER!

When you find the item that is a mail order "HIT", repeat
your ads on the product in a number of magazines and other
productive advertising media in order to PYRAMID YOUR
PROFITS TO THE MAXIMUM!

Advertising cost divided by inquiries = Ad cost per
inquiry!
Advertising cost divided by orders = Ad cost per order!
Orders received divided by readership = percent of
response!
Number of pieces mailed + by orders received = Percent of
return!

Continuously use the simple formulas (above) so you will
know who your advertising dollars are paying off!

Ad to find new Products:
"Calling all manufacturers, importers and suppliers ... We
will feature and sell your new products in our catalog ...
Send your information, sample products and programs
to.....!"

Test the position of your ads in the various Media!

Test one ad against another on the same offer!

Make your sales letters friendly, clear, simple and to the
point!

Your potential customers are more interested in themselves
than in your product, consequently your ads and sales
letter must be directed toward their point of view and
their self-interests!  Make them want your product because
it will benefit them or will do the job better for them!

Powerful attention getting words include: Free, Amazing,
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!

You must put yourself in the place of your prospects and
know how they feel, think and react to your ads!  If "you"
were the customer would your ads persuade "you" to buy?

Your Ad must have a strong headline!  It must tell the
prospect what to do, such as: Order Now!  Rush $5.00!  Use
order form and reply envelope!  Act Now!  Action words
that urge the prospect to order.  Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY!  What
the product will do for them.  Use believable
testimonials.  Appeal to their reason and get their
confidence, then use a powerful close.  You can get the
order!

Repetition is one of the secrets of making a lasting
impression on the memory.

Use coupons in some of your ads!

Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!

Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement, business ownership, independence, more
knowledge, satisfaction, savings ... Appeal to your
prospects... use such appeals in your ads!

Quality, usefulness, reasonable price, up-to-date, and
appealing to the sight are points to stress!

Make no misleading claims about your products.

Review the many ads presented in leading mail order sales
magazines advertisers.  Make note of the many attention
getting words and phrases that catch your eye and cause
you to read the rest of the ad!  Use these same words in
your own headlines!

With certain type products, consider turning the picture
in your display ad upside down in order to attract
attention from the ordinary ... If handled properly,
curiosity will sell!

Study the operation of other firms to get New Ideas for
sales letters, methods of handling promotion, nature of
offers and any other details which may be helpful!

Some programs require a good deal of literature in order
to present all the facts necessary to sell a product! 
With this type of product you should first advertise for
inquiries then send the full ammunition by direct mail.
Write up a list of important reasons why a person should
inquire about your offer.  Use the strongest of these
reasons in your ad!

If you usually pay cash for your ads, why not set up your
own advertising agency as a secondary part of your
business?  Your registered business name as an advertising
agency may qualify your business for the 15% discount when
advertising in many publications!

Direct Mail, mailing lists, not ads, are used to obtain
business.  You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.

Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response.  Ads in the daily paper are
also generally poor for mail order products.  Stay with
the successful operators and advertise in the various
media they use ... stick with quality name lists in the
right category for your products!

Unless your ad is read you will come out in the red!  Make
it clean, clear, concise, simple, professional and focused
to the "right market" for the type of product being
offered!

Always test! test! test! before spending large sums to
promote or advertise your product ... Be sure it is a hit
then go all out!

Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!

The best part of your advertisement is the words that can
be read "between the lines"!

The direct mail packet consists of the sales letter,
catalog, or brochure, order blank and the business reply
envelope.

The ad must attract attention and create interest and
desire before the customer will act!

Know your product well so that you can be specific,
sincere and positive in writing your ads!
Enthusiastic ads properly laid out will generally get
enthusiastic results!

It is simple to record test results for your ads and
programs in the various media.  DO IT!

If your product has distinctive features or trademarks,
use them over and over again in all your ads ... Take
advantage of the repeat psychology of keeping the name of
your product constantly out in front of the Public Eye! 
If your product is familiar to the user, prove that it has
better quality or price over competing items.  Educate the
consumer when presenting brand new items.

Prospects are usually more impressed by what others have
to say about the product than by what the dealer tells
them.  Write to your customers, asking for their opinion
on what your program or product has done for them and
request permission to use their endorsement in some of
your ads.  Retain their letters as your authority for
using their testimony.

Classified ads must have a great deal of thought and
preparation!  Use as few words as you can, but don't leave
out image building words that tell stories, paint pictures
and compel action!

One way to increase the readership of your ad is by
inviting persons to send in money saving ideas.  Print the
best idea each week, or month, and award the winner $$$
... They will read the ad in each issue in order to find
out if they won and if not to see if the winners ideas are
better than the ones they submitted!

Many products can be readily adapted to radio & TV
selling.  This can be arranged whereby you pay the station
a percentage of only what is sold.  There are publications
available which explain how to present such offers to the
stations and lists of stations that supposedly operate on
this basis.  You can locate such firms by a search at your
local library or through salesmen and opportunity
magazines....However; this method for selling mail order
products is not readily available on a flexible basis,
unless you have something really special.

You must be in a position to change your advertising
approach with changing times and conditions.
The First Paragraph of a sales letter must create
attention and interest or the entire message will go to
file 13!

The Second part, or body, of the letter must arouse desire
by pointing out the advantages and describing the product,
preferably in use, or in action and should state the
price...or the entire message will wind up in file 13!

The Final Portion of your letter should strongly urge the
prospect to act and tell him how to order or the entire
message will go to file "13"!

You don't have near the space for your message with
classified and small display ads, as you do with the sales
letter so unless they are well presented they may make a
faster trip down the tube to file 13!

Always use TOP QUALITY letterheads, mailing materials and
supplies...This is your BUSINESS IMAGE in mailorder!

It could be good policy to place your ads through a
legitimate advertising agency...It costs no more than if
you place your own.  Before doing business, get full
information about the agency, its services and rates.

Since you must get your message across in top form, in
order to pull inquiries and get orders, the ideal ad made
just for the particular item being for sale is another
great secret for mail order profits....Many times just one
little word will change a dead ad to one that pulls
thousands of orders!

Since you do not have a "window display" to use for
mailorder advertising you must either draw pictures or use
picture words to describe your product.  Prepare
advertising copy so that your prospects can "visualize the
product" in their mind and "see" themselves using it to
good advantage.

The headline of your ad must be powerful enough to catch
immediate attention.

Use words that emphasize your product or service at the
beginning or end of sentences!


Another gimmick for obtaining name lists for nothing...An
ad such as..."?BIG MAIL? Send 200 of your address labels
and 50 cents.  We will send to mailorder dealers,
wholesalers, distributors, etc....!"

"Before and After" type ads get great response on certain
products.

Test and compare with different worded ads on the same
type of merchandise in the same media.

When advertising make your most important points first!

When you find a new product that has possibilities for
mailorder, test it!  Prepare an ad for a quick test in a
magazine or in a paper with a fast closing date (time from
date ad is received to date it is published).  As your
test prove out "HIT" that particular item hard and heavy
in other publications!

Test various price levels for the same product.

Qualify your prospects with proper classified ads.

Get the prospects confidence by offering free samples, by
allowing a full money-back guarantee, by building your
business image without exaggeration, and by showing proof
of satisfied users.

Use the P.S. in sales letters to gain added attention!

When using an illustration or picture of your product in
an ad, have one that shows the product in use!  Picture
the merchandise in use giving the owner profit or pleasure
thus generating a positive, confident "YES" attitude. 
Remember that a picture will often sell better than 10,000
words.

Command attention to your ads or mailing pieces by
marginal sketches, cartoons, different size and type
styles of various words and/or paragraphs...Take the
monotony out of the ad!

Consider greater pulling power of colored ads on many
kinds of products.  Test for added response and sales, as
balanced against the much higher printing costs for color!
The use of borders, lines, etc., can enhance your ads but
be certain they are not placed in such a way that they
detract from your message.

Type is expressed by "points".  For example, one point
equals 1/72 of an inch.  A pica is 1/6 of an inch.  Learn
the various type styles and sizes.  Use the right print in
your ads to emphasize the best features of your product.

Don't bore the reader; Keep the sakes letter to one page
whenever possible.

Offer something extra or something free in order to get
immediate action!

Test only one factor at a time in order to determine which
"change" made the difference in the number of responses
received from your ad!

By the end of the first month after receipt of the first
response from your ad you should receive 60% of the return
you are going to get from monthly magazines, 75% from
weekly newspapers, 75% from direct mail, 80% from Sunday
newspapers, 90% from daily papers and 100% from Radio or
TV!  Within 2 weeks...From magazines 20%; Weekly magazines
40%; Direct mail and Sunday papers 60%; Daily papers 75%
and Radio and TV 90%.  DON'T DEPEND ON SUCH
STATISTICS!!!!!  Response can vary drastically depending
on  many factors, including products offered, media used,
season, price, economy, etc.!!!!  Your ad should be
repeated again and again, as long as it is bringing back a
profit....After the saturation point is reached, pull the
ad.  Test it again in a few months.  The classified ad is
the best to use for testing.  For fast results, newspapers
can be tested periodically.  Magazines with the greatest
number of responses for the least cost per inquiry should
have priority for your ads.  Only tests can prove which
are the best ads and media for your various offers!

Have a "Built-in" follow-up program when preparing your
initial advertising and promotion materials!

Your ad must end with words that compel action...Ask for
the order!  Now!  Don't let the prospect put the offer
aside or it will usually end up in file 13.  Notice the
many ads in the mailorder publications that close with
action getting words and sentences.  Use such ads to
develop ideas for your own ads!

Use the personal touch in your sales letters!  You must
have a good mailing list for direct mail advertising. 
Your sales letter should be written as though you were
talking in person to the reader.  Read it out loud...Does
it sound like talk or is it canned?

Offer mailing labels with personalized pictures, photos,
or cartoon caricatures, at cost, in order to build name
lists of mailorder buyers!

Choose the publications with the greatest pull for your
particular ad...Determine the greatest circulation for
every dollar spent...Is it better to advertise in a
magazine with 10,000 readers at 20 cents per word, or pay
$2.50 per word for one with 3,000,000 circulation?  Even
this must be tested.  Perhaps the 10,000 readers are
buyers of the type of offer you are promoting and will
order more than the 3 million!

Determine the kind of person who reads the various
publications and buy your space accordingly...Advertise
ladies apparel in a media read by women, not in a science
publication!

Publications which carry a large classified section
generally produce good results.  Be sure to advertise
under the right classification for your order.

Don't be afraid to ask for the order.

Take advantage of free advertising and publicity whenever
& wherever available!

If practical for a given program, include a picture of
yourself, your business building, or a photo of your
product...This, of course pertains basically to direct
mail programs or for display ads.

Your ad will fail if:
The program you choose has already been worked to death: 
A number of dealers had an ad approximately the same as
yours in the same publication; You are advertising an out
of season product; Your price is not competitive; The
offer wan not attractive; Your copy was poorly written, or
it you advertised in the wring classification for the item
being offered!

You generally get nothing but curiosity seekers with ill
placed display ads.

"KEY" you ads in order to know what is the best way to
spend your advertising dollars.  Final sales volume, is
the measurement of success or failure of your advertising
programs!

Combine the best features of your product in preparing
your ad.  Not so much as to the physical characteristics
but by the feeling and interest it generates in others!

Generally, you should $ ASK $ for the money in classified
ads only when a small amount is required for the product! 
Do not expect to get good response from a high cost item
asking for money with a small classified ad.  Offer free
details to get the inquiry first, then send your direct
mail packet...Sell your low priced items direct from the
classified or display ad!

Build and maintain your list!!!!

Remember....For us in the mail order industry, advertising
is a must!  We cannot reach success without it!  We can't
operate successfully with it, unless we do it right! 
Advertising is second in importance, only to a high demand
product at a reasonable price, but neither can win without
the other...The day we stop advertising is the day we give
up the mailorder business and go back to punching the old
worn out time clock!!!!!!!

Copyright by DeAnna
This article may be freely distributed on the Internet as long as the resource box is included.


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DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
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one free solo ad. Simply fill out the contact form on my contact
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Man accused of posing as LSU athletics employee, advertising bogus job - WAFB
Man accused of posing as LSU athletics employee, advertising bogus job  WAFB

A man has been arrested after allegedly posing as an LSU athletics employee and advertising a fake job to people.


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Martin Sorrell: Amazon's advertising business will be worth $100bn - CampaignLive
Martin Sorrell: Amazon's advertising business will be worth $100bn  CampaignLive

Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.


Banner advertising climate strike hung from UM Central Power Plant - MLive.com
Banner advertising climate strike hung from UM Central Power Plant  MLive.com

A banner advertising the Washtenaw County Climate Strike hangs from the University of Michigan Central Power Plant. The climate strike is scheduled for Friday ...


'Aladdin' Advertisement Sparks Controversy - Forbes
'Aladdin' Advertisement Sparks Controversy  Forbes

Consumer protection advocates fear that the folks featured in a new Aladdin commercial might not be friends like me.


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


MannKind - Afrezza Scripts Showing Slow Growth Despite Advertising - Seeking Alpha
MannKind - Afrezza Scripts Showing Slow Growth Despite Advertising  Seeking Alpha

MannKind (MNKD) investors saw another week of slow script traction with Afrezza. For the week ending March 1st, scripts came in at just over 630 with retail ...


The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth - Forbes
The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth  Forbes

There's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...


Activ8me fined $250,000 for false advertising - Technology Decisions
Activ8me fined $250,000 for false advertising  Technology Decisions

The ACCC has secured $250000 in penalties against ISP Activ8me over false and misleading advertising of its retail OptiComm FTTP services.


DAZN Adds Advertisements in Company and Platform Restructuring - SportTechie
DAZN Adds Advertisements in Company and Platform Restructuring  SportTechie

To assist DAZN's new advertising division, the company also announced the launch of an off-platform data-driven network called DAZN+.


Congress Moves to Ban Discriminatory Advertising on Social Media - Nextgov
Congress Moves to Ban Discriminatory Advertising on Social Media  Nextgov

Lawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.


Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers. - In These Times
Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers.  In These Times

Los Angeles, a city once known as the mural capital of the world, issued a citywide mural moratorium in 2002 to crack down on the growing issue of outdoor ...


YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW - Adweek
YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW  Adweek

In recent years, YouTube has used festivals like South by Southwest and Sundance to showcase work intended to teach marketers how to become better ...


DAZN to add advertising partners to OTT platforms - SportsPro Media
DAZN to add advertising partners to OTT platforms  SportsPro Media

Over-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...


3 ways to lower your Amazon advertising ACoS - Search Engine Land
3 ways to lower your Amazon advertising ACoS  Search Engine Land

Amazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...


Facebook Announces 'Facebook Showcase' Premium Video Advertising Option - Social Media Today
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option  Social Media Today

While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...


Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section - NPR
Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section  NPR

Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...


Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention - AdExchanger
Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchanger

Walmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...


Karl Eller, UA alumnus, businessman and advertising executive dies - AZFamily
Karl Eller, UA alumnus, businessman and advertising executive dies  AZFamily

University of Arizona alumnus and successful businessman, Karl Eller, has died at the age of 91.


Facebook Says a “Clear History” Tool Will Hurt Its Advertising Business. Good. - Slate
Facebook Says a “Clear History” Tool Will Hurt Its Advertising Business. Good.  Slate

If the company expects to lose money, that means the privacy feature might actually be meaningful.


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending - WBUR
For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain - Cointelegraph
Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain  Cointelegraph

Sponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...


Fixing Advertising’s Diversity Problem Shouldn’t Fall to Minorities - Adweek
Fixing Advertising’s Diversity Problem Shouldn’t Fall to Minorities  Adweek

Diversity is not hiring a person of color or a female executive to save a predominantly white company from public backlash. Diversity is not recruiting culture ...


UK ASA bans gambling advertisement for advertising gambling - CalvinAyre.com
UK ASA bans gambling advertisement for advertising gambling  CalvinAyre.com

It's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...


Crackdown in junk food advertising another hit to embattled restaurants - The Caterer.com
Crackdown in junk food advertising another hit to embattled restaurants  The Caterer.com

A crackdown in junk food advertising could deliver another hit to embattled restaurants and further “undermine” the high street, UKHospitality has said.


Facebook and Instagram’s outage cost advertisers thousands of dollars - The Verge
Facebook and Instagram’s outage cost advertisers thousands of dollars  The Verge

Facebook lost *service* for nearly a day, which caused small advertisers to lose money that they planned on earning because no one saw their ads.


100 Significant Women in Native Advertising Recognized on International Women's Day - Social Media Today
100 Significant Women in Native Advertising Recognized on International Women's Day  Social Media Today

International Women's Day is recognized every year on March 8th. It was first organized in the United States in February 1909, and later became an annual ...


Facebook decided which users are interested in Nazis — and let advertisers target them directly - Los Angeles Times
Facebook decided which users are interested in Nazis — and let advertisers target them directly  Los Angeles Times

Facebook has continued to allow advertisers to target users it believes are interested in topics such as “Joseph Goebbels,” “Josef Mengele” and “Heinrich ...


Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies - Deadline
Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies  Deadline

EXCLUSIVE: The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some ...


US eSports advertising revenue to top US$200mil by 2020: report - Tech News - The Star Online
US eSports advertising revenue to top US$200mil by 2020: report - Tech News  The Star Online

Competitive videogame advertising revenues in the United States are expected to surpass US$200mil (RM817.56mil) by 2020, according to a report released ...


Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers - Adweek
Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers  Adweek

TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to ...


Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers - AdExchanger
Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers  AdExchanger

Mark Zuckerberg penned a lengthy post last week laying out Facebook's vision for a “privacy-focused” future – but it's not going to change Facebook's business ...


As Esports Gain in Popularity, Advertisers Are Coming to Play - Barron's
As Esports Gain in Popularity, Advertisers Are Coming to Play  Barron's

It's game on for advertisers in esports. Professional videogaming has blossomed into a multibillion-dollar industry, drawing the attention and dollars of investors, ...


New Zealand advertisers reconsider social media in wake of Christchurch attacks - Stuff.co.nz
New Zealand advertisers reconsider social media in wake of Christchurch attacks  Stuff.co.nz

Lotto has pulled its social media advertising and other New Zealand businesses are being asked to consider where they put their advertising money, after the ...


Exposed: Sex for rent landlords STILL advertising online despite threat of seven-year jail sentences - Daily Mail
Exposed: Sex for rent landlords STILL advertising online despite threat of seven-year jail sentences  Daily Mail

Vile landlords breaking the law by offering free accommodation in return for sex are today exposed in a shocking investigation by The Mail on Sunday.


Germany Forced Tesla To Drop Misleading Model 3 Advertising - CarBuzz
Germany Forced Tesla To Drop Misleading Model 3 Advertising  CarBuzz

The United States isn't the only market where the Tesla Model 3 is proving popular. Norway is Europe's most popular EV market but Tesla is anxious to break ...


Online and Making Thousands, at Age 4: Meet the Kidfluencers - The New York Times
Online and Making Thousands, at Age 4: Meet the Kidfluencers  The New York Times

Brands are giving lucrative endorsement deals to young children on YouTube and Instagram, raising questions about whether their young followers should be ...


To our readers and advertisers, from The Outer Banks Voice - The Outer Banks Voice
To our readers and advertisers, from The Outer Banks Voice  The Outer Banks Voice

After conversations with numerous advertisers and readers, we feel the need to clear up misperceptions about the website OBX Today and its owner JAM Media ...


Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order] - Live Law
Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order]  Live Law

'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.


Your Health Data Are a Gold Mine for Advertisers - The Atlantic
Your Health Data Are a Gold Mine for Advertisers  The Atlantic

Hospitals across the nation are piloting voice-enabled smart speakers in patients' rooms, including Cedars-Sinai Medical Center in Los Angeles and Boston ...


Anger at timing of HFSS advertising consultation - British Baker
Anger at timing of HFSS advertising consultation  British Baker

Health chiefs have come under fire for launching a consultation on advertising of foods high in fat, sugar or salt (HFSS) while the industry faces B..


Gun adverts will no longer be accepted by Stuff - Stuff.co.nz
Gun adverts will no longer be accepted by Stuff  Stuff.co.nz

Media company Stuff "will not be taking any future gun advertising", chief executive Sinead Boucher says. Stuff newspapers including The Dominion Post and ...


YouTube pedophilia, “Momo suicide challenge”: child safety issues on the platform - Vox.com
YouTube pedophilia, “Momo suicide challenge”: child safety issues on the platform  Vox.com

Youtube has a pedophile ring and an alleged "Momo suicide challenge." Now advertisers are jumping ship.


GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers 03/12/2019 - MediaPost Communications
GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers 03/12/2019  MediaPost Communications

The $140 billion-plus video programming marketplace, including TV, will increasingly adopt hybrid business models, but the impact on ad-supported options will ...


10 Funniest Comic Advertisements - WhatCulture
10 Funniest Comic Advertisements  WhatCulture

Now you too can wield Superman's trademark... Ray Gun?!


BuzzFeed looks to bring more advertisers to its commerce business - Digiday
BuzzFeed looks to bring more advertisers to its commerce business  Digiday

BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher's ad capabilities with its growing commerce operation. This week ...


Why Cadbury's is facing a backlash over its latest 'intensely stupid' advertising campaign - Gloucestershire Live
Why Cadbury's is facing a backlash over its latest 'intensely stupid' advertising campaign  Gloucestershire Live

'It was not our intention to encourage anyone to break existing rules'


Google now accepts rupiah for paid advertisements - The Jakarta Post - Jakarta Post
Google now accepts rupiah for paid advertisements - The Jakarta Post  Jakarta Post

We have changed our policy to automatically charge our clients with Indonesian billing addresses in rupiah instead of US dollar,


Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers - Marketing Land
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers  Marketing Land

Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad ...


Waseem Hassan Sheikh — the new face of social media advertisements in Pakistan - Samaa Digital
Waseem Hassan Sheikh — the new face of social media advertisements in Pakistan  Samaa Digital

Sitting in his small one-room office in Lahore's Chauburji area, Sheikh opens up about his journey and the secrets behind his success.


YouTube Trends of the Moment for Savvy Advertisers, Q1 2019 - Adweek
YouTube Trends of the Moment for Savvy Advertisers, Q1 2019  Adweek

Every day, a huge amount of new *content* is uploaded to YouTube, generating billions of views. As a YouTube trend spotter, my job is to sift through all of that ...


Sky News ads go dark as Andrew Bolt defends ‘innocent’ George Pell - The Guardian
Sky News ads go dark as Andrew Bolt defends ‘innocent’ George Pell  The Guardian

Broadcaster pulls advertisements from The Bolt Report to protect brands' reputations. Plus: the Neighbours theme tune gets a Mardi Gras remix.


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