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Secrets And Top-Tips Of Mail Order Advertising


Good Advertising creates more production, thus greater
consumption, faster turnover and lower sales price per
unit.  To a great extent it determines the success or
failure of the mail order operator!

When working up an advertising program remember that what
is genuinely desirable to you may or may not appeal to the
majority of your prospects!

Different types of merchandise or services demand
completely different advertising media.  Your ad must be
built around the ADVANTAGES of the product and designed to
APPEAL to the specific customers who will BENEFIT from
your offer!

Since you MUST spend advertising dollars in order to make
money in the mailorder business be sure you spend WISELY
and with CONFIDENCE.

RETAIN all advertising information, brochures, sales
letter, catalog, etc., you receive.  USE THE IDEAS from
this information as a guide in formulating your various
advertising programs!

There are thousands of top mail order products to choose
from, more than you can every use so choose the right ones
for your programs!

If the product or service can't stand the Truth do not
advertise it...Don't handle it!  Truth in advertising is a
must!
Your FIRM NAME, preferable, should be SHORT, DESCRIPTIVE
AND EASY TO REMEMBER!

When you find the item that is a mail order "HIT", repeat
your ads on the product in a number of magazines and other
productive advertising media in order to PYRAMID YOUR
PROFITS TO THE MAXIMUM!

Advertising cost divided by inquiries = Ad cost per
inquiry!
Advertising cost divided by orders = Ad cost per order!
Orders received divided by readership = percent of
response!
Number of pieces mailed + by orders received = Percent of
return!

Continuously use the simple formulas (above) so you will
know who your advertising dollars are paying off!

Ad to find new Products:
"Calling all manufacturers, importers and suppliers ... We
will feature and sell your new products in our catalog ...
Send your information, sample products and programs
to.....!"

Test the position of your ads in the various Media!

Test one ad against another on the same offer!

Make your sales letters friendly, clear, simple and to the
point!

Your potential customers are more interested in themselves
than in your product, consequently your ads and sales
letter must be directed toward their point of view and
their self-interests!  Make them want your product because
it will benefit them or will do the job better for them!

Powerful attention getting words include: Free, Amazing,
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!

You must put yourself in the place of your prospects and
know how they feel, think and react to your ads!  If "you"
were the customer would your ads persuade "you" to buy?

Your Ad must have a strong headline!  It must tell the
prospect what to do, such as: Order Now!  Rush $5.00!  Use
order form and reply envelope!  Act Now!  Action words
that urge the prospect to order.  Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY!  What
the product will do for them.  Use believable
testimonials.  Appeal to their reason and get their
confidence, then use a powerful close.  You can get the
order!

Repetition is one of the secrets of making a lasting
impression on the memory.

Use coupons in some of your ads!

Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!

Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement, business ownership, independence, more
knowledge, satisfaction, savings ... Appeal to your
prospects... use such appeals in your ads!

Quality, usefulness, reasonable price, up-to-date, and
appealing to the sight are points to stress!

Make no misleading claims about your products.

Review the many ads presented in leading mail order sales
magazines advertisers.  Make note of the many attention
getting words and phrases that catch your eye and cause
you to read the rest of the ad!  Use these same words in
your own headlines!

With certain type products, consider turning the picture
in your display ad upside down in order to attract
attention from the ordinary ... If handled properly,
curiosity will sell!

Study the operation of other firms to get New Ideas for
sales letters, methods of handling promotion, nature of
offers and any other details which may be helpful!

Some programs require a good deal of literature in order
to present all the facts necessary to sell a product! 
With this type of product you should first advertise for
inquiries then send the full ammunition by direct mail.
Write up a list of important reasons why a person should
inquire about your offer.  Use the strongest of these
reasons in your ad!

If you usually pay cash for your ads, why not set up your
own advertising agency as a secondary part of your
business?  Your registered business name as an advertising
agency may qualify your business for the 15% discount when
advertising in many publications!

Direct Mail, mailing lists, not ads, are used to obtain
business.  You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.

Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response.  Ads in the daily paper are
also generally poor for mail order products.  Stay with
the successful operators and advertise in the various
media they use ... stick with quality name lists in the
right category for your products!

Unless your ad is read you will come out in the red!  Make
it clean, clear, concise, simple, professional and focused
to the "right market" for the type of product being
offered!

Always test! test! test! before spending large sums to
promote or advertise your product ... Be sure it is a hit
then go all out!

Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!

The best part of your advertisement is the words that can
be read "between the lines"!

The direct mail packet consists of the sales letter,
catalog, or brochure, order blank and the business reply
envelope.

The ad must attract attention and create interest and
desire before the customer will act!

Know your product well so that you can be specific,
sincere and positive in writing your ads!
Enthusiastic ads properly laid out will generally get
enthusiastic results!

It is simple to record test results for your ads and
programs in the various media.  DO IT!

If your product has distinctive features or trademarks,
use them over and over again in all your ads ... Take
advantage of the repeat psychology of keeping the name of
your product constantly out in front of the Public Eye! 
If your product is familiar to the user, prove that it has
better quality or price over competing items.  Educate the
consumer when presenting brand new items.

Prospects are usually more impressed by what others have
to say about the product than by what the dealer tells
them.  Write to your customers, asking for their opinion
on what your program or product has done for them and
request permission to use their endorsement in some of
your ads.  Retain their letters as your authority for
using their testimony.

Classified ads must have a great deal of thought and
preparation!  Use as few words as you can, but don't leave
out image building words that tell stories, paint pictures
and compel action!

One way to increase the readership of your ad is by
inviting persons to send in money saving ideas.  Print the
best idea each week, or month, and award the winner $$$
... They will read the ad in each issue in order to find
out if they won and if not to see if the winners ideas are
better than the ones they submitted!

Many products can be readily adapted to radio & TV
selling.  This can be arranged whereby you pay the station
a percentage of only what is sold.  There are publications
available which explain how to present such offers to the
stations and lists of stations that supposedly operate on
this basis.  You can locate such firms by a search at your
local library or through salesmen and opportunity
magazines....However; this method for selling mail order
products is not readily available on a flexible basis,
unless you have something really special.

You must be in a position to change your advertising
approach with changing times and conditions.
The First Paragraph of a sales letter must create
attention and interest or the entire message will go to
file 13!

The Second part, or body, of the letter must arouse desire
by pointing out the advantages and describing the product,
preferably in use, or in action and should state the
price...or the entire message will wind up in file 13!

The Final Portion of your letter should strongly urge the
prospect to act and tell him how to order or the entire
message will go to file "13"!

You don't have near the space for your message with
classified and small display ads, as you do with the sales
letter so unless they are well presented they may make a
faster trip down the tube to file 13!

Always use TOP QUALITY letterheads, mailing materials and
supplies...This is your BUSINESS IMAGE in mailorder!

It could be good policy to place your ads through a
legitimate advertising agency...It costs no more than if
you place your own.  Before doing business, get full
information about the agency, its services and rates.

Since you must get your message across in top form, in
order to pull inquiries and get orders, the ideal ad made
just for the particular item being for sale is another
great secret for mail order profits....Many times just one
little word will change a dead ad to one that pulls
thousands of orders!

Since you do not have a "window display" to use for
mailorder advertising you must either draw pictures or use
picture words to describe your product.  Prepare
advertising copy so that your prospects can "visualize the
product" in their mind and "see" themselves using it to
good advantage.

The headline of your ad must be powerful enough to catch
immediate attention.

Use words that emphasize your product or service at the
beginning or end of sentences!


Another gimmick for obtaining name lists for nothing...An
ad such as..."?BIG MAIL? Send 200 of your address labels
and 50 cents.  We will send to mailorder dealers,
wholesalers, distributors, etc....!"

"Before and After" type ads get great response on certain
products.

Test and compare with different worded ads on the same
type of merchandise in the same media.

When advertising make your most important points first!

When you find a new product that has possibilities for
mailorder, test it!  Prepare an ad for a quick test in a
magazine or in a paper with a fast closing date (time from
date ad is received to date it is published).  As your
test prove out "HIT" that particular item hard and heavy
in other publications!

Test various price levels for the same product.

Qualify your prospects with proper classified ads.

Get the prospects confidence by offering free samples, by
allowing a full money-back guarantee, by building your
business image without exaggeration, and by showing proof
of satisfied users.

Use the P.S. in sales letters to gain added attention!

When using an illustration or picture of your product in
an ad, have one that shows the product in use!  Picture
the merchandise in use giving the owner profit or pleasure
thus generating a positive, confident "YES" attitude. 
Remember that a picture will often sell better than 10,000
words.

Command attention to your ads or mailing pieces by
marginal sketches, cartoons, different size and type
styles of various words and/or paragraphs...Take the
monotony out of the ad!

Consider greater pulling power of colored ads on many
kinds of products.  Test for added response and sales, as
balanced against the much higher printing costs for color!
The use of borders, lines, etc., can enhance your ads but
be certain they are not placed in such a way that they
detract from your message.

Type is expressed by "points".  For example, one point
equals 1/72 of an inch.  A pica is 1/6 of an inch.  Learn
the various type styles and sizes.  Use the right print in
your ads to emphasize the best features of your product.

Don't bore the reader; Keep the sakes letter to one page
whenever possible.

Offer something extra or something free in order to get
immediate action!

Test only one factor at a time in order to determine which
"change" made the difference in the number of responses
received from your ad!

By the end of the first month after receipt of the first
response from your ad you should receive 60% of the return
you are going to get from monthly magazines, 75% from
weekly newspapers, 75% from direct mail, 80% from Sunday
newspapers, 90% from daily papers and 100% from Radio or
TV!  Within 2 weeks...From magazines 20%; Weekly magazines
40%; Direct mail and Sunday papers 60%; Daily papers 75%
and Radio and TV 90%.  DON'T DEPEND ON SUCH
STATISTICS!!!!!  Response can vary drastically depending
on  many factors, including products offered, media used,
season, price, economy, etc.!!!!  Your ad should be
repeated again and again, as long as it is bringing back a
profit....After the saturation point is reached, pull the
ad.  Test it again in a few months.  The classified ad is
the best to use for testing.  For fast results, newspapers
can be tested periodically.  Magazines with the greatest
number of responses for the least cost per inquiry should
have priority for your ads.  Only tests can prove which
are the best ads and media for your various offers!

Have a "Built-in" follow-up program when preparing your
initial advertising and promotion materials!

Your ad must end with words that compel action...Ask for
the order!  Now!  Don't let the prospect put the offer
aside or it will usually end up in file 13.  Notice the
many ads in the mailorder publications that close with
action getting words and sentences.  Use such ads to
develop ideas for your own ads!

Use the personal touch in your sales letters!  You must
have a good mailing list for direct mail advertising. 
Your sales letter should be written as though you were
talking in person to the reader.  Read it out loud...Does
it sound like talk or is it canned?

Offer mailing labels with personalized pictures, photos,
or cartoon caricatures, at cost, in order to build name
lists of mailorder buyers!

Choose the publications with the greatest pull for your
particular ad...Determine the greatest circulation for
every dollar spent...Is it better to advertise in a
magazine with 10,000 readers at 20 cents per word, or pay
$2.50 per word for one with 3,000,000 circulation?  Even
this must be tested.  Perhaps the 10,000 readers are
buyers of the type of offer you are promoting and will
order more than the 3 million!

Determine the kind of person who reads the various
publications and buy your space accordingly...Advertise
ladies apparel in a media read by women, not in a science
publication!

Publications which carry a large classified section
generally produce good results.  Be sure to advertise
under the right classification for your order.

Don't be afraid to ask for the order.

Take advantage of free advertising and publicity whenever
& wherever available!

If practical for a given program, include a picture of
yourself, your business building, or a photo of your
product...This, of course pertains basically to direct
mail programs or for display ads.

Your ad will fail if:
The program you choose has already been worked to death: 
A number of dealers had an ad approximately the same as
yours in the same publication; You are advertising an out
of season product; Your price is not competitive; The
offer wan not attractive; Your copy was poorly written, or
it you advertised in the wring classification for the item
being offered!

You generally get nothing but curiosity seekers with ill
placed display ads.

"KEY" you ads in order to know what is the best way to
spend your advertising dollars.  Final sales volume, is
the measurement of success or failure of your advertising
programs!

Combine the best features of your product in preparing
your ad.  Not so much as to the physical characteristics
but by the feeling and interest it generates in others!

Generally, you should $ ASK $ for the money in classified
ads only when a small amount is required for the product! 
Do not expect to get good response from a high cost item
asking for money with a small classified ad.  Offer free
details to get the inquiry first, then send your direct
mail packet...Sell your low priced items direct from the
classified or display ad!

Build and maintain your list!!!!

Remember....For us in the mail order industry, advertising
is a must!  We cannot reach success without it!  We can't
operate successfully with it, unless we do it right! 
Advertising is second in importance, only to a high demand
product at a reasonable price, but neither can win without
the other...The day we stop advertising is the day we give
up the mailorder business and go back to punching the old
worn out time clock!!!!!!!

Copyright by DeAnna
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Subscribers get one free ad per week.
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one free solo ad. Simply fill out the contact form on my contact
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Advancing Advanced Advertising: Q&A With Connekt's Tripp Boyle 01/17/2019  MediaPost Communications

The world of advanced advertising continues to innovate. Take the example of Conneckt, which makes use of AI to dynamically insert interactive advertising in ...


This Russian startup wants to put billboards in space. Astronomers ar - Astronomy Magazine
This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.


Russian Startup Wants to Put Ads in Low-Earth Orbit to Ruin The Sky For Everybody - ScienceAlert
Russian Startup Wants to Put Ads in Low-Earth Orbit to Ruin The Sky For Everybody  ScienceAlert

Will there be no end to people trying to muck up the night sky? Around this time last year it was a disco ball sent into low-Earth orbit. Now a Russian startup has ...


Working with McConnell: Getting your company seen on base - Wichita Business Journal
Working with McConnell: Getting your company seen on base  Wichita Business Journal

With around 17,000 total personnel, McConnell Air Force Base in Wichita is in many ways its own city — one bustling with military members ready to spend ...


Survey: Amazon will win advertising dollars away from Facebook - Recode
Survey: Amazon will win advertising dollars away from Facebook  Recode

Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total ad spending in 2020. Meanwhile, Facebook's ...


How the Advertising Landscape Will Continue to Evolve in 2019 - Adweek
How the Advertising Landscape Will Continue to Evolve in 2019  Adweek

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...


How Female Founders Are Fighting The Gender Bias In Advertising And The Media - Forbes
How Female Founders Are Fighting The Gender Bias In Advertising And The Media  Forbes

The MTA has rejected Dame Products' ad campaign on the basis of sexual *content*, even after accusation of gender bias when evaluation advertisers. CES also ...


The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? - Philly.com
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.com

Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...


Rapid TV News - Traditional TV advertising value ‘to collapse’ by 2023 - Rapid TV News
Rapid TV News - Traditional TV advertising value ‘to collapse’ by 2023  Rapid TV News

Traditional commercial TV, to date has dominated living rooms but a study from analyst Rethink has forecast not one, but two major price corrections in broadcas ...


Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising - Journal & Courier
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & Courier

Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.


AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right - AdExchanger
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


I saw the future of advertising, and damn is it scary - Android Central
I saw the future of advertising, and damn is it scary  Android Central

The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...


FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018 - Fast Company
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast Company

Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...


5 resolutions for programmatic advertising in 2019 | Opinion - AdAge.com
5 resolutions for programmatic advertising in 2019 | Opinion  AdAge.com

In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...


Dash Community Advertisement Generates Venezuelan Merchant and Consumer Interest - Dash News
Dash Community Advertisement Generates Venezuelan Merchant and Consumer Interest  Dash News

Posted by Justin Szilard | Jan 17, 2019 | News |. Dash Community Advertisement Generates Venezuelan Merchant and Consumer Interest. A new advertising ...


Financial Review: Lamar Advertising (LAMR) & UMH PROPERTIES/SH SH (NYSE:UMH) - Fairfield Current
Financial Review: Lamar Advertising (LAMR) & UMH PROPERTIES/SH SH (NYSE:UMH)  Fairfield Current

Lamar Advertising (NASDAQ:LAMR) and UMH PROPERTIES/SH SH (NYSE:UMH) are both finance companies, but which is the superior business? We will ...


Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal - Verizon Communications
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal  Verizon Communications

Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...


New creative chief at one of Pittsburgh's biggest ad agencies - Pittsburgh Business Times
New creative chief at one of Pittsburgh's biggest ad agencies  Pittsburgh Business Times

Joe Burke's promotion marks latest in a series of recent leadership changes, additions.


Social media advertising can boost fake news — or beat it - MIT Sloan News
Social media advertising can boost fake news — or beat it  MIT Sloan News

New research shows social media advertising can spread falsehoods or amplify facts.


'Golden Age' Of Television Requires Better Advertising: David Sable - BeetTV
'Golden Age' Of Television Requires Better Advertising: David Sable  BeetTV

LAS VEGAS—The continued rise of streaming services providing premium video without advertising avails is a big concern but it's going to change within a ...


Here are our 10 most popular media and advertising stories of 2018 - INSIDER
Here are our 10 most popular media and advertising stories of 2018  INSIDER

2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...


Amazon's Cloud and Advertising Businesses Could Lift Profits - Motley Fool
Amazon's Cloud and Advertising Businesses Could Lift Profits  Motley Fool

Don't overlook these two fast-growing and lucrative revenue streams.


Atlanta-based firm will handle advertising for Asheville tourism - Asheville Citizen-Times
Atlanta-based firm will handle advertising for Asheville tourism  Asheville Citizen-Times

The firm, 360i, will be tasked with providing advertising, marketing and data services to help market Asheville's tourism culture to the world.


Amazon sends out free samples as it beefs up advertising arm - The Verge
Amazon sends out free samples as it beefs up advertising arm  The Verge

Amazon is sending out free samples, tailor-made to users' tastes with the help of their purchasing history, Axios reported earlier today. It's unclear how long the ...


The Media’s Post-Advertising Future Is Also Its Past - The Atlantic
The Media’s Post-Advertising Future Is Also Its Past  The Atlantic

It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...


What Matters When It Comes To Advertising: Connections Outpace Budget - Forbes
What Matters When It Comes To Advertising: Connections Outpace Budget  Forbes

Spending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...


5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show - AdAge.com
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.com

An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.


7 tips to make your small business an Instagram star - USA TODAY
7 tips to make your small business an Instagram star  USA TODAY

Get out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you're going to be painting one wall of your small business a ...


After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue - Digiday
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue  Digiday

When the General Data Protection Regulation arrived last year, The New York Times didn't take any chances. The publisher blocked all open-exchange ad ...


Exposure to sugary breakfast cereal advertising directly influences children's diets - Science Daily
Exposure to sugary breakfast cereal advertising directly influences children's diets  Science Daily

Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...


Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News - Forbes
Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News  Forbes

Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...


Why Lamar Advertising Company (REIT) (NASDAQ:LAMR) Looks Like A Quality Company - Simply Wall St
Why Lamar Advertising Company (REIT) (NASDAQ:LAMR) Looks Like A Quality Company  Simply Wall St

One of the best investments we can make is in our own knowledge and skill set. With that in mind, this article will work through how we can use Return On Equity ...


The Top Data-Driven Advertising Stories And Trends Of 2018 - AdExchanger
The Top Data-Driven Advertising Stories And Trends Of 2018  AdExchanger

2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and ...


Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell - Rochester Democrat and Chronicle
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell  Rochester Democrat and Chronicle

A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.


‘It will be Google, Facebook and Amazon’: The year in Amazon advertising - Digiday
‘It will be Google, Facebook and Amazon’: The year in Amazon advertising  Digiday

Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...


What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds - Forbes
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  Forbes

What do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...


Maine media companies come together to form advertising network - Press Herald
Maine media companies come together to form advertising network  Press Herald

Maine media companies under the ownership of Camden entrepreneur Reade Brower have assembled into a single advertising network called Masthead ...


Golf Digest struggles to find advertisers for its magazine - New York Post
Golf Digest struggles to find advertisers for its magazine  New York Post

Golf Digest is struggling to come up with advertisers as parent company Condé Nast continues to seek a buyer. In the February issue that hit this week, 10 of the ...


Hulu Will Start Offering ‘Attribution’ Measures for Advertisers - Variety
Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.


Smith Advertising founder sentenced to maximum 5 years - The Fayetteville Observer
Smith Advertising founder sentenced to maximum 5 years  The Fayetteville Observer

TAMPA — The founder of an advertising agency that defrauded investors in Sarasota and elsewhere out of $63 million was sentenced Friday to five years in ...


Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis - Economic Times
Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis  Economic Times

The third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10819 crore in 2018 and ...


Over a Dozen Companies Have Pulled Their Advertising From Tucker Carlson's Show - Pacific Standard
Over a Dozen Companies Have Pulled Their Advertising From Tucker Carlson's Show  Pacific Standard

Insurance company Pacific Life's decision to temporarily pull advertisements from Fox News' Tucker Carlson Tonight following Carlson's latest anti-immigrant ...


How Instagram is making outdoor advertising better IRL - Fast Company
How Instagram is making outdoor advertising better IRL  Fast Company

1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.


It Looks Like Verizon's Online Advertising Project Is a Flop - The Motley Fool
It Looks Like Verizon's Online Advertising Project Is a Flop  The Motley Fool

The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.


Another Sex Toy Company Says MTA Advertising Jerked Them Around - Bedford + Bowery
Another Sex Toy Company Says MTA Advertising Jerked Them Around  Bedford + Bowery

(image courtesy of Dame Products). These days, trains are delayed often enough for you to get a good look at whatever advertisements emblazon the subway ...


How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity - NPR
How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...


Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year - Business Insider
Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year  Business Insider

The social network quadrupled its ad spending in select news outlets.


Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google - Business Insider
Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google  Business Insider

Dear Readers,. After a short hiatus, we're back! Welcome to the first edition of BI's new Advertising and Media Insider newsletter. We've replaced our daily digest ...


Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019 - Forbes
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  Forbes

Amazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...


The Current Applications Of Artificial Intelligence In Mobile Advertising - Forbes
The Current Applications Of Artificial Intelligence In Mobile Advertising  Forbes

One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...


CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys - Adweek
CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys  Adweek

A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal—and buyers told Adweek they are trying to ...


'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway - Forbes
'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway  Forbes

Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.


6 Here's Amazon's Latest Foray into Advertising - Market Realist
6 Here's Amazon's Latest Foray into Advertising  Market Realist

Amazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.


Advertising: Why billboards and outdoor ads are booming in a smartphone age - Curbed
Advertising: Why billboards and outdoor ads are booming in a smartphone age  Curbed

Netflix produces *content*, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it's also heavily ...


9 Ways Advertising Can Take Advantage of Digital Growth in 2019 - Adweek
9 Ways Advertising Can Take Advantage of Digital Growth in 2019  Adweek

We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for ...


Carnival Cruise Line takes advertising campaign to the Southern California skies - Long Beach Press Telegram
Carnival Cruise Line takes advertising campaign to the Southern California skies  Long Beach Press Telegram

Carnival Cruise Line is taking to the air to promote its latest development on the water. The Carnival AirShip, with the message #ChooseFun on its side, flew ...


Mobile advertising booming with nearly $40 billion spent in 2018, $64B expected by 2020 - 9to5Mac
Mobile advertising booming with nearly $40 billion spent in 2018, $64B expected by 2020  9to5Mac

A market research study by AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth ...


Crackdown on advertising of real fur as `faux´ - Daily Mail
Crackdown on advertising of real fur as `faux´  Daily Mail

All UK advertisers must take immediate action to ensure they are not using misleading `faux fur´ claims, the regulator said.


At least 25 advertisers drop Tucker Carlson over immigration remarks - Axios
At least 25 advertisers drop Tucker Carlson over immigration remarks  Axios

Companies are pulling their advertisements from Tucker Carlson's show on Fox News after he said mass immigration makes the U.S. "poorer and dirtier.".


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