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Tips for Using Paid Advertising


Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". This article is especially important for direct sales reps and those with company websites that need to make themselves "stand out" among hundreds of others that are selling similar products.

So why should you advertise your business? For one or more of the following reasons:

To Gain Exposure/Brand Recognition

This would apply to those who may have a unique product or service which consumers and clients may not know exists. For example, a special tool that solves a problem for a certain group of people - they won't know the product exists unless you advertise.

Gain Immediate Sales

Many forms of advertising may gain you immediate sales. This is ideal for most, but it's also important to realize sometimes your ads may be working even though you don't see sales at the time the ad runs.

Announce new product/service

If you are an established business and expanded within your market, paid ads can announce your new product or service which those who know of your current business may not know about yet.

Now that you know WHY you should advertise, let's look at the TYPES of paid advertising there is:

Banner and Button Ads

These are graphics, normally either 468x60 in size for banners, and 125x125 or 150x150 for button ads. Some advertisers offer a variety of other sizes. Graphic ads generally have a lower conversion rate than text ads, although do well for brand recognition and gaining exposure.

Ezine Ads

Most ezine owners allow only 4-5 line ad with a link in "sponsor" spaces, and vary for solo ads. Be sure to choose only highly targeted ezines to run your ads in. For example, you wouldn't want to run a business opportunity ad in an ezine for recipes. If you sold some type of food, an ezine about recipes would be perfect to run an ad with.

Text Ads/Featured Ads

Many of those who offer advertising also offer some type of home page ad or a featured space on specific pages. Again make sure the website is pulling in the traffic you are looking for.

Now that you know what type of ads there are, here are a few tips to make sure you are making the most of your advertising dollars:

1. TRACK YOUR ADS!

If you don't know where your visitors are coming from, how can you be sure where you are advertising is working? If you don't have accurate stats for your website I recommend grabbing a free tracker from AddFreeStats ( http://www.addfreestats.com )

2. Repeat ads

Run your ads in the same place at least twice, if not three or four, before you make a decision as to if this is a good place to advertise or not. Not only will you pick up more brand exposure, but you will be able to make sure the first time was not an "off" time to advertise (or just an abnormally "good" time). Also try different advertising options within the website to see what works best.

3. Read guidelines

Many advertisers have a list of guidelines. Be sure to read through them, and follow each guideline. Paying for an ad where your website isn't allowed is not only a waist of time for the advertiser, but for you as well. Here is an example of an advertiser's guidelines: http://www.momsmarketonline.com/guidelines.html

About the author: Kara Kelso is a work at home mom of two, and the co-owner of Direct Sales Helpers, which is dedicated to helping mothers succeed in direct sales. For more information, visit: http://www.DirectSalesHelpers.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. September / 28 / 2020

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A beginner's guide to diversity, inclusion and representation in advertising  The Drum

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Social media deal earns advertisers’ ‘likes’, but not yet all their dollars  amNY

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Learn to Profitably Advertise and Market Your Brand With These Courses  Entrepreneur

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Sports-betting companies are ramping up deals with the return of live sporting events - Business Insider  Business Insider

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Even in Streaming TV, Advertisers Are Dealing With Fraud  The Wall Street Journal

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Facebook and YouTube accept hate speech audits to keep advertisers happy  CNN

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Led Advertising Board Market 2020 | What Is The Estimated Market Size In The Upcoming Years?  The Market Records

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Programmatic Advertising Display Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc. | InForGrowth  The Daily Chronicle

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Report: Governor's advertising campaign was used to collect Alaskans' info  Anchorage Daily News

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Blockchain in Media, Advertising, and Entertainment Market By Top Vendors – IBM, Microsoft, SAP, Accenture  The Daily Chronicle

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Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising  The Wall Street Journal

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Advertising Giant Receives Federal Complaint Over 'Misleading' Dairy Claims  Plant Based News

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Amazon reportedly prevents some device rivals from advertising competing products  CNBC

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SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape  GlobeNewswire

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Brands Will Dedicate $58.6B To eCommerce Advertising  pymnts.com

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Local ad and PR pros share how the Covid-19 pandemic is changing their strategies  Nashville Business Journal

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119 complaints on misleading and bait advertising – FBC News  FBC News

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Cross-Platform and Mobile Advertising Market 2020 Global report explores COVID-19 impact, trend, segmentation and opportunities, forecast to 2026  Crypto Daily

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Mobile Advertising Platform Market 2020 Global Analysis, Trends, Forecast up to 2026  The Daily Chronicle

Trump Retreats From Advertising in Key Battleground States - Bloomberg
Trump Retreats From Advertising in Key Battleground States  Bloomberg

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‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms  POLITICO

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'Action over advertising': Pandemic proves defining moment for Vietnam's national brands | Marketing  Campaign Asia

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"Not Happy Jan!" One Of Australian Advertising's Finest Moments Celebrates Its 20th Birthday  B&T

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Tag: Online Advertising Platform Market Statistics  The Daily Chronicle

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Social Advertising & Social Media Market Size 2026 – By Application, Type & Manufacturers Across North America, Europe, APAC, South America, MEA  The Daily Chronicle

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Programmatic Display Advertising Market 2020 Global Outlook, Research, Trends and Forecast to 2025  Express Journal

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Secret campaigns used to pump millions into political advertising during 2019 election, new study finds  MSN UK

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Fever-Tree launches first major Australian integrated advertising campaign  AdNews

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Global Outdoor Advertising Machine Market Global Outlook, Demand, Market Geography Analysis, Industry Outlook, Research and Forecast to 2026  Crypto Daily

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Cable Provider In Canada Begins Advertising WWE Hell In A Cell PPV  Heel By Nature

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Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release  Bitcoin News

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EA Angers Gamers After Advertising FIFA 21 Microtransactions in Kids' Magazine  GameRant

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Global Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Key Players, End Users and CAGR Forecast to 2025  The Daily Chronicle

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For the advertising industry, the pandemic means opportunity.  The New York Times

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IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

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The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

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Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

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2020 Is the Year of Tech Advertising  eMarketer

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Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

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Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers  MarTech Series

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Smart Advertising Market Report, Growth Forecast, Industry statistics Till 2026  AlgosOnline

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Biden vs Trump advertising strategy in battleground states  CNN

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Spain will be at the forefront of gaming advertising regulations in Europe  Yogonet International

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Fashion Advertisers Rediscover Black Models  The New York Times

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Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

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Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

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Trump goes mostly dark in TV advertising fight with Biden  Associated Press

Brands advertising strategies reflect how horrible 2020 has been - Business Insider - Business Insider
Brands advertising strategies reflect how horrible 2020 has been - Business Insider  Business Insider

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What Can Advertisers Expect This COVID Christmas?  AdExchanger

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Federal appeals court strikes down SEPTA policy that forbids political advertising  Philadelphia Sunday Sun

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Leading mobile advertising service provider passes the SOC2 audit  Martechcube

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INTEREST-BASED ADVERTISING NOTICE | Site | fox5vegas.com  FOX5 Las Vegas

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AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

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Thanks So Very Much To Our ATL Advertisers  Above the Law

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Hyland Graphic Design & Advertising Featured in Expertise.com's List of Top 19 Web Developers in Philadelphia  EIN News

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IBM Watson Advertising COVID-19 Triggers Infographic  Retail Customer Experience

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Critiquing the campaigns’ ad nauseam advertisements  KTAR.com

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MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

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Google's advertisers will take the hit from UK digital service tax  The Guardian

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(SPONSORED) Uplift Your Broadcast Advertising  Radio Ink

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Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

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Apple's IDFA Change Will Hurt Publishers & Advertisers: Epsilon's Elert  BeetTV

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Google to block political ads after US election polls close  Aljazeera.com

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Ford Drags General Motors In New Environmental Focused Advertisement: Video  GM Authority

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Internet Advertisement Market Is Booming Worldwide | Facebook, Google, LinkedIn  Crypto Daily

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TOWN OF BLACKSTONE ADVERTISEMENT FOR BIDS: WATER TREATMENT EQUIPMENT REPLACEMENT, CONTRACT A  Richmond.com

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How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage  The New York Times

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Biden and Trump Unveil Dueling Law-and-Order Ads  The New York Times

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ABANDONED MOTOR VEHICLE ADVERTISEMENT NOTICE (TOWING OR STORAGE COMPANY)  Gwinnettdailypost.com

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CHEQ Acquires Click-Fraud Prevention Firm ClickCease, Expands To Support SMB Advertisers 09/23/2020  MediaPost Communications

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Bill Murray slammed by Doobie Brothers over golf advertisements  Drew Reports News

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BroadbandTV Corp Unveils Voices of Color Program For Socially Conscious Brands and Advertisers  MarTech Series

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Post-IDFA Advice For Pubs: Work Directly With Your Advertisers  AdExchanger

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Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

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Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

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