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How To Track Your Advertising Like A Hawk


Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!

Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company. This prospect card must be current and complete, so your staff will be able to accurately track the results from each advertising/marketing source. Your business should also have a phone log, a summary of the daily and weekly advertising results and a report to summarize the month. Be certain each advertising source you are using has its own column for each report. Often, advertising sources are bunched together in the same category or column on the weekly or monthly recap, making it impossible to track the performance of your advertising/marketing.

Tip From The Coach: When asking your team to provide a summary of advertising and marketing results, have them sign and date the form. This is a reminder that they are accountable for the timely and accurate "source" information which is reflected on each report.

Identifying the source: To accurately evaluate the performance of your advertising program, begin by deleting "drive-by" as a source on your customer card and tracking systems. In most cases, your customers read or heard something about your company before they came to your office or called your company. Next, have your team design a marketing easel or a three-ring binder, which has a sample of the advertising and marketing being done. Then, ask your team to begin each appointment or meeting at this marketing easel or with their three-ring binder, so they can ask each customer if they have seen your current advertising or marketing pieces. NOW, this is the time for your team to record this timely information on the customer card, to accurately identify the advertising which brought this customer to your company. And by using this technique with every new customer served by your team, your weekly and monthly tracking reports will now reflect a more accurate picture of which advertising and marketing source is most effective.

Tip From The Coach: Of course, a tracking system can also be computerized and very powerful, but the steps/tips outlined in the paragraph above are still the same.

Creating a file for return prospects: Wow! Isn't it great when a return-prospect becomes a sale? Such fun! Unfortunately, identifying the original advertising source which brought this prospect to your business the first time is a major problem for most companies. Often, your team will hear from a return-prospect, "I was just here a few months ago and decided to contact you again." But each sale that is made by your company, which comes from a particular advertising or marketing source, makes it easy to justify which advertising/marketing you will continue to use. And since advertising and marketing is such a large monthly expenditure for most businesses, isn't it important to know what's working and what's NOT?

Tip From The Coach: Create a master file of prospect cards for all prospects and have your team file the prospect cards from each day into a small box by last name, sorted A-Z. Now, when "Peter Smith" returns in three months after his first visit or phone call and says he wants to buy your product or use service, your team can simply go to this small box and behind "S" the original prospect card is right there! This is an instant way for your company to source its advertising and marketing. More importantly, your staff will have in their hand the background of this prospect and can create instant rapport. Instant rapport equals higher closing ratios, a double win! Of course, a follow-up system can also be computerized, but the steps/tips outlined in this paragraph are still the same. Once you have these systems in place, you can then calculate your: cost-per-phone-call, cost for bringing a prospect to your business and cost-per-sale! For a free analysis of your advertising tracking forms or the results you are receiving, fax your system/results to The Coach at 435-615-8670 and receive 20 minutes of complimentary coaching!

Author's note: Ernest F. Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances?. He has spent 17,500 hours [since 1995] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for fast growing sales companies and entrepreneurial businesses worldwide. PowerHour® specializes in global distance learning by telephone, using their state-of-the-art conference call system for interactive and dynamic TeleForums. Twice-monthly TeleForums link 10-100 executives/professionals/individuals who are geographically dispersed, in a time efficient and profitable format.

PowerHour® is based in Olympic-town?Park City, Utah, at 435-615-8486, by E-mail ernest@powerhour.com or visit their TeleForum website: http://www.powerhour.com. To receive a FREE success newsletter, with subscribers in 74 countries, send an E-mail to: ernest@powerhour.com. Recent PowerHour® articles have appeared in 4000+ business/trade publications and websites.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. July / 21 / 2019

Amazon is turning advertising into its next huge business — here's how - CNBC
Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


Google suspends Viagogo from advertising over trust concerns - CNBC
Google suspends Viagogo from advertising over trust concerns  CNBC

Google took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...


Netflix Insists It Won’t Move Into Selling Advertising - Variety
Netflix Insists It Won’t Move Into Selling Advertising  Variety

Netflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...


What Phoenix marketers should know about location advertising - Phoenix Business Journal
What Phoenix marketers should know about location advertising  Phoenix Business Journal

With technology being advanced enough to reach anyone at any location, this is your cue to move some marketing dollars out of traditional media and into ...


We Need More Expensive Advertising 07/18/2019 - MediaPost Communications
We Need More Expensive Advertising 07/18/2019  MediaPost Communications

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you ...


Angus McQueen, advertising exec who crafted NRA’s image, dies - San Francisco Chronicle
Angus McQueen, advertising exec who crafted NRA’s image, dies  San Francisco Chronicle

Angus McQueen, whose Midwest advertising agency was a principal architect of the National Rifle Association's modern image until the firm had a remarkable ...


Amazon asked some advertisers to increase spend on Prime Day by at least 100% - CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


The Other Side Of Outdoor Advertising - Crunchbase News
The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


Snap's advertising platform saw a spike in interest in Q2 - Yahoo Finance
Snap's advertising platform saw a spike in interest in Q2  Yahoo Finance

Snap Inc. reports earnings on July 23 and new numbers from web analytics firm Similarweb show something to encourage investors.


VidCon, seed-stage dilution, advertising, privacy, and building a career in design - TechCrunch
VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

The need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...


Woodstock Town Board asked to take action against advertising signs in business district - The Daily Freeman
Woodstock Town Board asked to take action against advertising signs in business district  The Daily Freeman

WOODSTOCK, N.Y. — Town Board members are being asked to start a campaign that clears out what was called illegal advertising in the business district, ...


Advertising Campaign Basics (+ How to Make Yours Successful) - G2
Advertising Campaign Basics (+ How to Make Yours Successful)  G2

Executing an advertising campaign is no easy task. Learn more about the process behind the project and what it takes to get your advertising campaign to be ...


Amazon hires for 'stealth advertising innovation' team - Business Insider
Amazon hires for 'stealth advertising innovation' team  Business Insider

Two job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority.


Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes - Hollywood Reporter
Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes  Hollywood Reporter

As streaming services like Netflix and Hulu have ascended, traditional players in entertainment have done all sorts of crazy things to keep up. Take Disney and ...


10 Agency Pros Share Their Best Podcast Advertising Tips - Forbes
10 Agency Pros Share Their Best Podcast Advertising Tips  Forbes

Members of Forbes Agency Council share tips for creating an attention-grabbing podcast ad.


Tyson Sued Over Deceptive Advertising - Dairy Herd Management
Tyson Sued Over Deceptive Advertising  Dairy Herd Management

Claiming consumers have been misled, two consumer advocacy groups have sued Tyson Foods, Inc., over the meat packer's sustainability and environmental ...


8 Pro Tips for Measuring Advertising Effectiveness - G2
8 Pro Tips for Measuring Advertising Effectiveness  G2

It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.


Ethical advertising in crypto - Yahoo Finance
Ethical advertising in crypto  Yahoo Finance

Each morning, when we look at email sent to editor@decrypt.co, we find a handful of messages from sketchy organizations, and possibly fake people, asking ...


Why commerce companies are the advertising players to watch in a privacy-centric world - TechCrunch
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


Ashby Street Outdoor in Fayetteville sold to Lamar Advertising - talkbusiness.net
Ashby Street Outdoor in Fayetteville sold to Lamar Advertising  talkbusiness.net

Fayeteville-based billboard company Ashby Street Outdoor Holdings has been acquired by Lamar Advertising Co., a publicly traded company headquartered in ...


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms - Deadspin
Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


BBC Global News plans to beef up advertising sales staff in 2019 - Digiday
BBC Global News plans to beef up advertising sales staff in 2019  Digiday

After a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...


Why TV Advertising Is Still Worthwhile for Small Businesses - Footwear News
Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Traditional Advertising, A Thing Of The Past? Not According To This Report - Forbes
Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Is the customer always right? Trump bashes Facebook but is its top advertising client - Washington Examiner
Is the customer always right? Trump bashes Facebook but is its top advertising client  Washington Examiner

President Trump spent $12.5 million on Facebook advertising during the past 15 months, making him the top political advertiser despite his frequent attacks on ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot - Cointelegraph
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising - Cost Per Engagement (CPE) Model - PRNewswire
An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising - Cost Per Engagement (CPE) Model  PRNewswire

LOS ANGELES, July 19, 2019 /PRNewswire/ -- AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of planning, ...


Introducing the GUESS Fall 2019 Advertising Campaign - Yahoo Finance
Introducing the GUESS Fall 2019 Advertising Campaign  Yahoo Finance

This Fall, GUESS is proud to feature Italian model Stefano Sala alongside Moscow native Iuliia Vasileva and London local Emily Deyt-Aysage in a breathtaking ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads - BuzzFeed News
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Kamala Harris' drug prices plan targets tax breaks for pharma advertising - FierceHealthcare
Kamala Harris' drug prices plan targets tax breaks for pharma advertising  FierceHealthcare

Sen. Kamala Harris, D-Calif., would get rid of the tax credit that pharmaceutical companies get for direct-to-consumer advertising and would tax companies that ...


Snap approaching inflection point: Pivotal Advertising - CNBC
Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Facial Recognition Advertising Targets Customers - Business News Daily
Facial Recognition Advertising Targets Customers  Business News Daily

Walgreens is trying out facial recognition technology as a form of advertising to its customers.


The growth of Amazon Advertising and how it's linked to Prime Day 2019 - ClickZ
The growth of Amazon Advertising and how it's linked to Prime Day 2019  ClickZ

Kenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue.


Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline - Houston Public Media
Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline  Houston Public Media

This fall, HISD expects to lose about 1500 students, in addition to some 4000 who left last year.


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


Amazon Lets Prime, Echo Take Center Stage for TV Advertising - TVRev
Amazon Lets Prime, Echo Take Center Stage for TV Advertising  TVRev

Amazon's TV ad spend showed a slight uptick in the weeks leading up to this year's Prime Day -- but through Prime and Echo, not general Amazon advertising.


Travelocity ships media to Havas and creative to Proof Advertising - AdAge.com
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


Wingfield: Too many churches guilty of false advertising - The Daily Progress
Wingfield: Too many churches guilty of false advertising  The Daily Progress

Maybe you heard about the 11-year-old boy in Utah who drew some attention from the local police earlier this week for standing on the side of the road with an.


Prime Day drives retailers to significantly boost their Amazon advertising spending - DigitalCommerce360
Prime Day drives retailers to significantly boost their Amazon advertising spending  DigitalCommerce360

Not only did Amazon.com Inc.'s two-day Prime Day sales event drive an Internet Retailer-estimated $7.16 billion in online sales for Amazon—a 71% jump ...


Snap turns to search giant Baidu to court Chinese advertisers - TechCrunch
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


Key West bans mobile advertising trucks. They’re a safety hazard, police say. - Bradenton Herald
Key West bans mobile advertising trucks. They’re a safety hazard, police say.  Bradenton Herald

Key West city commissioners on Tuesday voted 4-0 to ban a mobile advertising truck known for its colorful LED screens. Police called it a distraction for drivers ...


City to start advertising position for public works director - York News-Times
City to start advertising position for public works director  York News-Times

YORK – The City of York will soon start advertising for applicants seeking the position as head of the public works department.


Kraft Heinz Launches $9 Million Advertising Push In UK - AList
Kraft Heinz Launches $9 Million Advertising Push In UK  AList

For the first time in a decade, Kraft Heinz is launching an advertising campaign for the masterbrand as an extension of its 150th anniversary celebration.


Pay-Per-Click Advertising - Image Matters
Pay-Per-Click Advertising  Image Matters

With digital marketing and online advertising, Pay-Per-Click puts your brand at the top of the relevant search results so you're seen by new customers.


Everyone at this new advertising agency has served time in prison - Fast Company
Everyone at this new advertising agency has served time in prison  Fast Company

Vincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...


Key West leaders want mobile advertising trucks to disappear - Miami Herald
Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


The future of AI in advertising for mobile could be audio-centric - App Developer Magazine
The future of AI in advertising for mobile could be audio-centric  App Developer Magazine

The future of AI in advertising is going to be interesting and for Instreamatic, voice enabling advertising inside audio-centric mobile apps is a win-win for ...


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent - Adweek
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


NYC Ban on In-Uber Advertising Survives Challenge - Courthouse News Service
NYC Ban on In-Uber Advertising Survives Challenge  Courthouse News Service

MANHATTAN (CN) – While annoying “Taxi TV” isn't going anywhere, the Second Circuit sided with New York City on Tuesday that it can ban advertisements in ...


Publicis merits bottom place in advertising pile - Breakingviews
Publicis merits bottom place in advertising pile  Breakingviews

The French group lost 850 mln euros of market value after disappointing sales forced CEO Arthur Sadoun to scale back 2019 revenue ambitions. Overpriced ...


The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda - http://cbtnews.com/
The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda  http://cbtnews.com/

Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.


Food & Water Watch, Organic Consumers Association Sue Tyson for Deceptive Advertising - Food and Water Watch
Food & Water Watch, Organic Consumers Association Sue Tyson for Deceptive Advertising  Food and Water Watch

Food & Water Watch and Organic Consumers Association (OCA) sued Tyson Foods, Inc. in D.C. Superior Court under the D.C. Consumer Protection Procedures ...


What’s Working In B2B Advertising? - Demand Gen Report
What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


Coffeebar Wins American Advertising Award for Coffee Packaging - ThisisReno
Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


Instagram Advertising: Do You Know It, When You See It? - NPR
Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...


Is Advertising on Netflix Inevitable? - Motley Fool
Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Non-profits sue Tyson Foods on deceptive advertising claims | 2019-07-19 - Meat & Poultry
Non-profits sue Tyson Foods on deceptive advertising claims | 2019-07-19  Meat & Poultry

WASHINGTON – Two non-profit groups are suing Tyson Foods Inc. in Washington, D.C. Superior Court on charges the company is misleading consumers with ...


For advertisers, the Emmy halo effect is a thing of the past - AdAge.com
For advertisers, the Emmy halo effect is a thing of the past  AdAge.com

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, ...


Advertising Services - SalonToday
Advertising Services  SalonToday

Thank you for your interest in BOBIT BEAUTY GROUP, which includes both NAILS Magazine and Salon Today Media. We have amazing resources, products, ...


YouTube Tries to Get Video Stars Off Their Advertising Addiction - Bloomberg
YouTube Tries to Get Video Stars Off Their Advertising Addiction  Bloomberg

YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations - Search Engine Journal
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


Online advertising will be more than half of ad spend by 2021 - Quartz
Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform - PRNewswire
Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform  PRNewswire

CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...


San Mateo Legislator Proposes New Rules for Political Advocacy Advertising - CBS San Francisco
San Mateo Legislator Proposes New Rules for Political Advocacy Advertising  CBS San Francisco

SACRAMENTO (AP) — Elections come and go but the season for political advertising sometimes seems to never end. Facebook users in California, for example ...


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers - TechCrunch
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media - AdExchanger
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


How Digital Advertising Markets Really Work - The American Prospect
How Digital Advertising Markets Really Work  The American Prospect

This article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.


Google Advertising Database Faces Criticism Over Missing Political Ads, Errors - Cheddar
Google Advertising Database Faces Criticism Over Missing Political Ads, Errors  Cheddar

Following questions over transparency and Russian interference in the 2016 election, Google set up a searchable database of political ads. Nearly one year ...


Still Allocating Precious Dollars To Print Advertising? Think Again - Forbes
Still Allocating Precious Dollars To Print Advertising? Think Again  Forbes

The world is very different than it was 10, 20, 30 years ago. Businesses used to pour money into print advertising and marketing with few ways to determine ...


Trump’s general election brawl to drive record advertising - POLITICO
Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


With Audio Advertising On the Rise, Can 'Talking Display' Cut Through? - Campaigns & Elections
With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.


Google suspend ticket reseller Viagogo from advertising - Louder
Google suspend ticket reseller Viagogo from advertising  Louder

Ads for Viagogo will no longer appear in paid-for search results after Google say the ticket resale site have breached their policies.


Startups Turn To Traditional Advertising For Attention - Crunchbase News
Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


P&G steps up advertising game on equal pay for women - Cincinnati Business Courier
P&G steps up advertising game on equal pay for women  Cincinnati Business Courier

Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91 - The New York Times
Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


Mechanics' Lien for Advertising - Cranston Herald
Mechanics' Lien for Advertising  Cranston Herald

STATE OF RHODE ISLAND AND PROVIDENCE PLANTATIONS SUPERIOR COURT MECHANICS' LIEN FOR ADVERTISING Office of the Clerk of the Superior ...


Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill - The Hill
Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill  The Hill

Rep. Ilhan Omar (D-Minn.) on Wednesday called out companies for "dangerous" advertising during some Fox News programs.


The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon - Forbes
The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon  Forbes

On the occasion of the 2019 Cannes Creativity Festival, I spoke with Nicolas Bidon, Global CEO, Xaxis on the digital ad ecosystems and the future of one of the ...


'Mad' Magazine Told the Truth About War, Advertising, and the Media - The Nation
'Mad' Magazine Told the Truth About War, Advertising, and the Media  The Nation

In the summer of 1954, almost any American kid who had the wherewithal to scrounge up a dime could walk into a drugstore and buy the sharp satire on ...


Huntley Ritter Builds USEEK To Make Video Advertising More Fun And Interactive - Forbes
Huntley Ritter Builds USEEK To Make Video Advertising More Fun And Interactive  Forbes

"I realized that the video ad experience was broken; you can create all this great *content*, but it doesn't matter if no one is really watching it," says Huntley Ritter, ...


New Nielsen service offers podcast audience insights for advertising - Marketing Land
New Nielsen service offers podcast audience insights for advertising  Marketing Land

Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...


How an Advertisement's Environment Affects Its Success - Business News Daily
How an Advertisement's Environment Affects Its Success  Business News Daily

While studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.


3rd Circuit Rejects 'Advertising Injury' Coverage for Suit Over Allegedly False Statements Insured Made About Its Products | New Jersey Law Journal - Law.com
3rd Circuit Rejects 'Advertising Injury' Coverage for Suit Over Allegedly False Statements Insured Made About Its Products | New Jersey Law Journal  Law.com

The Third Circuit has ruled that an insurer did not have to defend its insured against a competitor's lawsuit where the competitor's claims challenged statements ...


Netflix: Not quite as bulging in the second quarter, advertising-financed offer clearly rejected - The Washington Newsday
Netflix: Not quite as bulging in the second quarter, advertising-financed offer clearly rejected  The Washington Newsday

Netflix has announced its figures for the second quarter of 2019. These figures are only partially pleasing. Although Netflix was able to increase its revenue ...


Could technology built for advertising make public radio less top-down and more bottom-up? - Nieman Journalism Lab at Harvard
Could technology built for advertising make public radio less top-down and more bottom-up?  Nieman Journalism Lab at Harvard

Welcome to Hot Pod, a newsletter about podcasts. This is issue 215, published June 25, 2019. For a U.K. studio, long distance…and price competition [by ...


The rise of programmatic outdoor: What advertisers need to know - Econsultancy
The rise of programmatic outdoor: What advertisers need to know  Econsultancy

Programmatic trading is slowly but surely revolutionising digital out-of-home (DOOH) advertising. Here's what advertisers need to know about this burgeoning ...


How Will Facebook's Cryptocurrency Impact Its Advertising Revenues? - eMarketer
How Will Facebook's Cryptocurrency Impact Its Advertising Revenues?  eMarketer

After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a ...


Instagram Is Finally Opening Up Some of Its Best Advertising Real Estate - Yahoo Finance
Instagram Is Finally Opening Up Some of Its Best Advertising Real Estate  Yahoo Finance

With the social media site's core feed saturated with ads, Instagram is looking to squeeze in ads everywhere else.


What It Means for Advertisers as Accenture Ventures Further Into Agency Turf - Adweek
What It Means for Advertisers as Accenture Ventures Further Into Agency Turf  Adweek

WPP is the first to respond saying it won't participate in the consultancy's pitches anymore.


Global Outdoor Advertising Machines Market Insights Report 2019-2024: JCDecaux Group, Clear Channel Outdoor, Lamar Advertising - Industry News Updates 24
Global Outdoor Advertising Machines Market Insights Report 2019-2024: JCDecaux Group, Clear Channel Outdoor, Lamar Advertising  Industry News Updates 24

The “Outdoor Advertising Machines Market” report gives a weighty source to assess the market and other fundamental technicalities identifying with it.


Can Google's Advertising Business Cross $200 Billion In 3 Years? - Forbes
Can Google's Advertising Business Cross $200 Billion In 3 Years?  Forbes

Trefis estimates that Google's ad revenues could reach $211 billion by 2022 despite regulatory challenges and increased competition. Growth is likely to be ...


Here's How CGI Influencers Can Improve Your Advertising Strategy in 2019 - Entrepreneur
Here's How CGI Influencers Can Improve Your Advertising Strategy in 2019  Entrepreneur

AI-powered avatars are now taking on active roles in the influencer marketing industry. Here's what you need to know.


Weiwei awarded 230k euro in damages for advertising infringement - Hurriyet Daily News
Weiwei awarded 230k euro in damages for advertising infringement  Hurriyet Daily News

A Danish court July 17 ordered a Volkswagen dealer to pay Chinese artist Ai Weiwei more than 230000 euros in damages for using one of the artist's works in ...


The Art of Advertising: A Review of "Everyone's Art Gallery: Posters of the London Underground" - Newcity Art
The Art of Advertising: A Review of "Everyone's Art Gallery: Posters of the London Underground"  Newcity Art

Modernity is a major theme of art museum exhibitions of objects made by Europeans or Americans after 1850. If we think of the Art Institute of Chicago as a kind ...


Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP - Deadline
Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP  Deadline

EXCLUSIVE: Sony Global Marketing Co-President Andre Caraco and Tri-Star/Screen Gems Co-Head of Marketing Joe Whitmore announced this afternoon that ...


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