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Top Jingle Companies: What to Look For, What to Expect


The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible. You don't need to be a musician to know what you like.

There are things to look for in a top jingle company and a few red flags that can help to weed out the bottom feeders.

When listening to jingle samples online, here are a few things to look for:

1) Look for: Overall quality of the all the samples on the site as a whole. (Red Flag: If one or two samples sound boring, bland or poorly done, why are they being showcased on the site?)

2) Look for: Diversity of voices. (Red Flag: If there is just one male and one female voice singing all jingles on the site)

3) Look for: Diversity in styles of music, production, instrumentation & vocal arrangements. (Red Flag: If it all starts to sound the same to you)

4) Look for: Overall quality of the writing. Each sample should demonstrate creativity & imagination, lyrically and musically. (You'll know it when you hear it)

Just as a casting director chooses talent, a great jingle company will find the ideal personality, voice, musician for your project to capture your company image and marketing message most accurately and effectively.

You have every right to expect the company that you hire to create something spectacular/exciting/compelling... Don't settle for less.

Barry Volk is a former Staff Songwriter/Producer with ABC and Screen Ems/EMI Music Publishing, Musical Director of the West Coast Theater Company and National Director of Marketing for Metro Networks (Westwood One). Barry is the owner of Sound Advantage (A Musical Identity Company Since 1993) - http://www.soundad.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. December / 06 / 2019

Adtech Leaders Launch FlowerShop Media Digital Advertising Platform Designed for the Cannabis Market - Associated Press
Adtech Leaders Launch FlowerShop Media Digital Advertising Platform Designed for the Cannabis Market  Associated Press

Here's a crazy idea: Stop advertising so you can give away veterinary care - dvm360
Here's a crazy idea: Stop advertising so you can give away veterinary care  dvm360

Where Are NFPs Going Wrong with Their Advertising? - MarTech Series
Where Are NFPs Going Wrong with Their Advertising?  MarTech Series

Facebook and Alphabet upgraded by Stifel on advertising optimism - CNBC
Facebook and Alphabet upgraded by Stifel on advertising optimism  CNBC

Outcry as Google bans political advertising in Singapore as election looms - BBC News
Outcry as Google bans political advertising in Singapore as election looms  BBC News

3 Top Stocks to Buy in Digital Advertising - Motley Fool
3 Top Stocks to Buy in Digital Advertising  Motley Fool

Reaching Live Sports Viewers with Advanced Advertising - Broadcasting & Cable
Reaching Live Sports Viewers with Advanced Advertising  Broadcasting & Cable

Landmark Lawsuit Wants Fossil Fuels Ads to Carry Warning Labels - Gizmodo
Landmark Lawsuit Wants Fossil Fuels Ads to Carry Warning Labels  Gizmodo

Advertising Market (Edition:2019) Outstanding Growth – Omnicom Group, Dentsu Inc, Publicis Groupe - Associated Press
Advertising Market (Edition:2019) Outstanding Growth – Omnicom Group, Dentsu Inc, Publicis Groupe  Associated Press

TikTok takes on Facebook in US advertising push - Financial Times
TikTok takes on Facebook in US advertising push  Financial Times

How Alibaba Quietly Leads China's Digital Advertising Market - Motley Fool
How Alibaba Quietly Leads China's Digital Advertising Market  Motley Fool

Rodney Davis campaign targets media, quadrupled advertising in 2018 - CU-CitizenAccess.org
Rodney Davis campaign targets media, quadrupled advertising in 2018  CU-CitizenAccess.org

Top tips for better localized programmatic - Advertising - BizReport
Top tips for better localized programmatic - Advertising  BizReport

P&G's Pritchard Preaches DIY Advertising 12/06/2019 - MediaPost Communications
P&G's Pritchard Preaches DIY Advertising 12/06/2019  MediaPost Communications

Is Your Dealership Using Video Advertising to Its Full Potential? - http://cbtnews.com/
Is Your Dealership Using Video Advertising to Its Full Potential?  http://cbtnews.com/

Advertising and Marketing Cannabis Products in Your New Jersey Marijuana Business - JD Supra
Advertising and Marketing Cannabis Products in Your New Jersey Marijuana Business  JD Supra

Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy - Forbes
Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy  Forbes

Why Intrusion-Lite Advertising is the Future of Digital Ads - MarTech Series
Why Intrusion-Lite Advertising is the Future of Digital Ads  MarTech Series

Ad buyers are wary of advertising becoming a casualty of the streaming wars - Digiday
Ad buyers are wary of advertising becoming a casualty of the streaming wars  Digiday

Vast Majority of UK Adults Oppose Unregulated Political Advertising Online, New Intuit Research/Norstat Survey Reveals - MarTech Series
Vast Majority of UK Adults Oppose Unregulated Political Advertising Online, New Intuit Research/Norstat Survey Reveals  MarTech Series

UK Advertising to Reach £24bn in 2020; Ogury Raises USD$50m (£38m) - ExchangeWire
UK Advertising to Reach £24bn in 2020; Ogury Raises USD$50m (£38m)  ExchangeWire

Paul Bainsfair: how to safeguard advertising's future - More About Advertising | Insights into Advertising
Paul Bainsfair: how to safeguard advertising's future  More About Advertising | Insights into Advertising

The 30 Under 30 Reshaping Marketing And Advertising 2020 - Forbes
The 30 Under 30 Reshaping Marketing And Advertising 2020  Forbes

Addressable TV advertising for every platform operator - Videonet
Addressable TV advertising for every platform operator  Videonet

National CineMedia On In-Theater Advertising: 'It's A 50-Foot Screen And A Captive Audience' - AdExchanger
National CineMedia On In-Theater Advertising: 'It's A 50-Foot Screen And A Captive Audience'  AdExchanger

SEC Proposes Revisions to the Advertising Rules for Investment Advisers - Lexology
SEC Proposes Revisions to the Advertising Rules for Investment Advisers  Lexology

Origin Indonesia | Driving e-commerce growth in Southeast Asia with digital advertising - TechNode
Origin Indonesia | Driving e-commerce growth in Southeast Asia with digital advertising  TechNode

Cosmetics Advertising in China - Lexology
Cosmetics Advertising in China  Lexology

MainAd, an Advertising Technology Company Appoints Roberto Pizzato as Its Head of Marketing - MarTech Advisor
MainAd, an Advertising Technology Company Appoints Roberto Pizzato as Its Head of Marketing  MarTech Advisor

Eco-friendly or falsely advertised? Sustainable fashion advertising in Europe: do's and don'ts - Retail & Consumer Products Law Observer
Eco-friendly or falsely advertised? Sustainable fashion advertising in Europe: do's and don'ts  Retail & Consumer Products Law Observer

SEC Responds to Tech Changes with Advertising Amendments - The National Law Review
SEC Responds to Tech Changes with Advertising Amendments  The National Law Review

Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Losses… - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Losses…  Coeur d'Alene Press

SEC Proposes Significant Amendments To Investment Adviser Advertising Rule - Corporate/Commercial Law - United States - Mondaq News Alerts
SEC Proposes Significant Amendments To Investment Adviser Advertising Rule - Corporate/Commercial Law - United States  Mondaq News Alerts

Truth in advertising? - Herald-Mail Media
Truth in advertising?  Herald-Mail Media

ADVERTISING: Advertorial — DR. WAYNE M. FICHTER: Do you have degenerative disc disease? - Coeur d'Alene Press
ADVERTISING: Advertorial — DR. WAYNE M. FICHTER: Do you have degenerative disc disease?  Coeur d'Alene Press

A New Tool From Spotify Walks the Line Between Advertising and Pay-For-Play - Rolling Stone
A New Tool From Spotify Walks the Line Between Advertising and Pay-For-Play  Rolling Stone

'Bach' star Evan Bass to pay $150K for alleged false advertising - Fox News
'Bach' star Evan Bass to pay $150K for alleged false advertising  Fox News

Classifieds - Chicago Reader
Classifieds  Chicago Reader

5 trends that threaten the Facebook-Google duopoly in digital advertising - AdAge.com
5 trends that threaten the Facebook-Google duopoly in digital advertising  AdAge.com

Minnesota Sues Juul Over 'Deceptive Advertising' - Twin Cities Business Magazine
Minnesota Sues Juul Over 'Deceptive Advertising'  Twin Cities Business Magazine

Amazon Management Talks AWS and Advertising - The Motley Fool
Amazon Management Talks AWS and Advertising  The Motley Fool

Bloomberg 2020 Campaign Launch Shows Enduring Power Of TV Advertising - Forbes
Bloomberg 2020 Campaign Launch Shows Enduring Power Of TV Advertising  Forbes

H Code Leads with Highest Digital Reach in Hispanic Advertising - PR Web
H Code Leads with Highest Digital Reach in Hispanic Advertising  PR Web

Why Digital Advertisers Can't Ignore Full-Page Ads Such As Pop-Ups And Interstitials - Forbes
Why Digital Advertisers Can't Ignore Full-Page Ads Such As Pop-Ups And Interstitials  Forbes

Advertising giant Dentsu again found violating rules on overtime hours - The Japan Times
Advertising giant Dentsu again found violating rules on overtime hours  The Japan Times

Chevy Advertising Nearly $12000 Off C7 Corvettes - CarsDirect
Chevy Advertising Nearly $12000 Off C7 Corvettes  CarsDirect

We Need to Fix Online Advertising. All of It. - Slate
We Need to Fix Online Advertising. All of It.  Slate

ADVERTISING: Advertorial — JONATHAN M. SASSER: Acupuncture: Science-based medicine or Hokum? - Coeur d'Alene Press
ADVERTISING: Advertorial — JONATHAN M. SASSER: Acupuncture: Science-based medicine or Hokum?  Coeur d'Alene Press

Sprinklr Acquires Nanigans' Social Advertising Business - Business Wire
Sprinklr Acquires Nanigans' Social Advertising Business  Business Wire

The Future of Local TV Advertising in 2020 - Broadcasting & Cable
The Future of Local TV Advertising in 2020  Broadcasting & Cable

Quora testing lead gen forms for advertisers - Marketing Land
Quora testing lead gen forms for advertisers  Marketing Land

SPONSORED ADVERTISING BY WELLCARE - FOX 11 Los Angeles
SPONSORED ADVERTISING BY WELLCARE  FOX 11 Los Angeles

Will Political Ad Spend Mean Boom Or Bust For Commercial Advertisers? - AdExchanger
Will Political Ad Spend Mean Boom Or Bust For Commercial Advertisers?  AdExchanger

Podcorn connects advertisers with podcasters and manages sponsored messages in podcasts - TechCrunch
Podcorn connects advertisers with podcasters and manages sponsored messages in podcasts  TechCrunch

Hedge Funds Have Never Been This Bullish On Lamar Advertising Company (REIT) (LAMR) - Yahoo Finance
Hedge Funds Have Never Been This Bullish On Lamar Advertising Company (REIT) (LAMR)  Yahoo Finance

All I want for Christmas... is more kindness in advertising - Shots
All I want for Christmas... is more kindness in advertising  Shots

BP faces ‘greenwashing’ complaint over advertising campaign - Financial Times
BP faces ‘greenwashing’ complaint over advertising campaign  Financial Times

YouTube is working to bring advertising to edgier content as demonetization woes grow - The Verge
YouTube is working to bring advertising to edgier content as demonetization woes grow  The Verge

Google restricted ad targeting for political ads - Vox.com
Google restricted ad targeting for political ads  Vox.com

Chase bank chooses Dallas man with Down syndrome for advertising campaign - The Dallas Morning News
Chase bank chooses Dallas man with Down syndrome for advertising campaign  The Dallas Morning News

How to police political advertising - The Economist
How to police political advertising  The Economist

Who are the biggest TV advertisement spenders as we head into the holidays? - Fox Business
Who are the biggest TV advertisement spenders as we head into the holidays?  Fox Business

WPP and Publicis chart contrasting courses through advertising gloom - Financial Times
WPP and Publicis chart contrasting courses through advertising gloom  Financial Times

How advertisers can generate rewards, not risk, from user-generated content - AdAge.com
How advertisers can generate rewards, not risk, from user-generated content  AdAge.com

Doctors urge FTC to protect kids from online advertisers - CBS News
Doctors urge FTC to protect kids from online advertisers  CBS News

Tencent renews outreach efforts in bid for ANZ advertising budgets - Warc
Tencent renews outreach efforts in bid for ANZ advertising budgets  Warc

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Proposal to amend SEC testimonial rule to greatly expand advisers' advertising efforts - InvestmentNews
Proposal to amend SEC testimonial rule to greatly expand advisers' advertising efforts  InvestmentNews

Hollywood blockbuster boom fuels record UK cinema advertising - The Guardian
Hollywood blockbuster boom fuels record UK cinema advertising  The Guardian

Black Friday Banner Gone Wrong: Advertising in Free Plugins - WP Tavern
Black Friday Banner Gone Wrong: Advertising in Free Plugins  WP Tavern

Top 10 Trends in Digital Advertising in 2020 - Business 2 Community
Top 10 Trends in Digital Advertising in 2020  Business 2 Community

Ford Bans Dealers From Advertising Mustang Mach-E Under MSRP - Ford Authority
Ford Bans Dealers From Advertising Mustang Mach-E Under MSRP  Ford Authority

The FDA warned 15 companies to stop advertising CBD illegally. 3 products are sold in N.J. - NJ.com
The FDA warned 15 companies to stop advertising CBD illegally. 3 products are sold in N.J.  NJ.com

Trump campaign, Republicans blast Google for political advertising changes - POLITICO
Trump campaign, Republicans blast Google for political advertising changes  POLITICO

French National TV Starts Advertising Bitcoin - BeInCrypto
French National TV Starts Advertising Bitcoin  BeInCrypto

Why Outdoor Advertising Right Now is Like the Internet of 15 Years Ago - Digital Signage Connection
Why Outdoor Advertising Right Now is Like the Internet of 15 Years Ago  Digital Signage Connection

New SEC Advertising Regulations Warrant Caution - Planadviser.com
New SEC Advertising Regulations Warrant Caution  Planadviser.com

GroupM Sees Highest Ad Spend Growth Rate Since 2000. Can It Last? - AdExchanger
GroupM Sees Highest Ad Spend Growth Rate Since 2000. Can It Last?  AdExchanger

The Irresistible Visual Power of Urban Advertising - CityLab
The Irresistible Visual Power of Urban Advertising  CityLab

Five fascinating ways AI is changing advertising - ClickZ
Five fascinating ways AI is changing advertising  ClickZ

Why Sprinklr Is Buying Nanigans' Social Advertising Business - Pulse 2.0
Why Sprinklr Is Buying Nanigans' Social Advertising Business  Pulse 2.0

BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences - Digiday
BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences  Digiday

Civilized struggled with cannabis advertising laws before layoffs, former employee says - Yahoo News Canada
Civilized struggled with cannabis advertising laws before layoffs, former employee says  Yahoo News Canada

PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES - ExchangeWire
PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES  ExchangeWire

Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up 12/06/2019 - MediaPost Communications
Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up 12/06/2019  MediaPost Communications

Multi-Screen Advertising Market 2019 Global Industry Business Growth, Share, Size, Technology Advancement, Top Key players and Projection 2025 - Techi Labs
Multi-Screen Advertising Market 2019 Global Industry Business Growth, Share, Size, Technology Advancement, Top Key players and Projection 2025  Techi Labs

8 online advertising risks your agency must be prepared for - AdAge.com
8 online advertising risks your agency must be prepared for  AdAge.com

French MPs Pass Amendment To Ban Advertising To Promote Black Friday - Forbes
French MPs Pass Amendment To Ban Advertising To Promote Black Friday  Forbes

New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market - The New York Times
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

General election: Google breaks its political advertising rules for second time - Sky News
General election: Google breaks its political advertising rules for second time  Sky News

Connected TV And Advertising: What It Is, And Who The Trendsetters Are - Nasdaq
Connected TV And Advertising: What It Is, And Who The Trendsetters Are  Nasdaq

Bloomberg places at least $37 million in television advertising over next two weeks - CNN
Bloomberg places at least $37 million in television advertising over next two weeks  CNN

Snapchat fact-checks political ads, unlike Facebook, says CEO Evan Spiegel - CNBC
Snapchat fact-checks political ads, unlike Facebook, says CEO Evan Spiegel  CNBC

Facebook: Advertisers to get more tools to control where ads appear - The Mercury News
Facebook: Advertisers to get more tools to control where ads appear  The Mercury News

Revealed: Mental health websites are selling your data to advertisers - New Scientist
Revealed: Mental health websites are selling your data to advertisers  New Scientist

You Can Have Collaborative Software That’s Wary of the Cloud - WIRED
You Can Have Collaborative Software That’s Wary of the Cloud  WIRED

25 Fascinating Years of Digital Advertising [Infographic] - Social Media Today
25 Fascinating Years of Digital Advertising [Infographic]  Social Media Today

OLX Advertising aims for 5X growth in 2020: Tarun Sinha - Exchange4Media
OLX Advertising aims for 5X growth in 2020: Tarun Sinha  Exchange4Media

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

Opposition political party in Singapore questions Google's decision to disallow political advertising - Mumbrella Asia
Opposition political party in Singapore questions Google's decision to disallow political advertising  Mumbrella Asia

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