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What are you trying to say with you business card?
We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a business card that speaks for itself. My card, BizMechanix, is so different, almost everyone remarks on how good the card looks. I have even had comments about it being the most professional and great looking card they have ever come across. You should make sure that yours is the same. Spend time with a graphic designer, and then also take time to buy good paper stock for printing. You are more likely to get notices and gain business if your card is extremely professional.
Do not use the homemade variety, the serrated edges are a sure give-away that you do not value your card. Remember that you card is the first thing people will see on their desk after the event. It is also your card that they will take note of when entering new names into their contact management system. Take the time and make the effort to create something unique, tasteful, and colorful. You do not have to go over board with it - just make it well worth it. I would rather have an excellent business card than a new car to drive. Most people will not see my car inside the event, but they will see my business card. Do not make it gaudy, just noticeable.
All the pieces have come together and attending the event has been a success. You have made the most out of your attendance and practiced the necessary skills. Now it is time to close in on the potential business. The first thing to do is to sort your contacts in order of importance and potential size of the deal. Choose the most important possibility, analyze the potential and then follow up.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://BlueprintBooks.com/
Amazon Has a Plan to Become Profitable. It's Called Advertising
By contrast, Amazon has a tiny advertising business that last year generated $1.7 billion in revenue, according to EMarketer, compared with Google's $35 billion and Facebook's $17.4 billion. But it's growing quickly because companies like Procter ...
Something doesn't ad up about America's advertising market
IMAGINE a world in which you are manipulated by intelligent advertisements from dusk until dawn. Your phone and TV screens flash constantly with commercials that know your desires before you imagine them. Driverless cars bombard you with personalised ...
Pacific Northwest Inlander
State advertising rules ban pot leaves on billboards — and plenty of other advertising techniques
Pacific Northwest Inlander
Plenty of pot shops went the easy route: Slap a pot leaf on a billboard, add some psychedelic colors and call it good. But the billboard for one Tacoma shop was a little more clever, featuring an adorable kitty cat, with a "Thug Life" tag around its ...
How Mr. Potato Head Changed the Advertising Business
In the 1950s, both television and toys were striking out in bold new directions. Television commercials were rapidly becoming the leading form of advertising, assuming dominance over radio. At the same time, a number of soon-to-be classic toys were ...
Massive spike in football shirt advertising by betting companies raises health concerns
"Sports gambling is also growing faster than other types of gambling and potentially has a much more significant impact on younger and more vulnerable people, including those in the global south. The intensification of the relationship between football ...
Dramatic rise in football shirt advertising by betting companies, study finds
Los Angeles Times
Google tightens YouTube rules to clean things up for advertisers
Los Angeles Times
Google is making the biggest changes to the advertising rules on YouTube since the video site's inception, another attempt to clean up its content and answer persistent complaints from advertisers. YouTube will now impose stricter criteria for the ...
YouTube is trying to clean itself up by making it much harder for small video makers to make money
YouTube Has a New Tool in Its Quest to Please Advertisers: Humans
YouTube tightens rules for video creators to make money from advertising
Roku Is Introducing an OTT Advertising Measurement Service ...
As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or ...
Roku Introduces New Metrics for OTT Advertising Campaigns ...
USAPP American Politics and Policy (blog)
Political advertising is not polarizing the American public
USAPP American Politics and Policy (blog)
There is little doubt that American politics has become more partisan and acrimonious in recent decades. While there are many potential sources of this rise in polarization, many point to the growth in political advertising as one potential cause. By ...
Omnicom: Is This High-Yield Advertising Agency A Buy?
OMC regularly returns almost all of its profits to shareholders in the form of dividend payments and share buybacks. OMC has solid fundamentals and a manageable debt burden; however, revenue growth and net income growth are low. OMC appears to be ...
Screenvision Media Unveils Jurors For Highly Anticipated Hegarty Advertising in Cinema Excellence Awards
NEW YORK, Jan. 18, 2018 /PRNewswire/ -- Screenvision Media, a national leader in cinema advertising, today announced the seven jurors for the highly anticipated Hegarty ACE (Advertising in Cinema Excellence) Awards. The Awards celebrate the most ...
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