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Direct Mail = Your Money, From Printer to Mailbox to Trash!


I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?

Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here.

Direct mail, at 2-5%, has a totally unacceptable response rate.

Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless streams of junk mail?

The sophistication and alienation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the "Do Not Call" list?)

Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move.

If each of my friends got over 2 pounds of junk mail in just one week.. how can you set your important marketing material apart from all those peices of junk mail?

Solutions? Can't think of any? Wait for my next article on April 13th.

Ms Gossland is owner of Lasting Impressions 2 a small business marketing service provider. You can contact her at info@lastingimpressions2.com Or visit the website http://www.lastingimpressions2.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. January / 19 / 2018

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Amazon Has a Plan to Become Profitable. It's Advertising | Digital ... - AdAge.com

AdAge.com

Amazon Has a Plan to Become Profitable. It's Advertising | Digital ...
AdAge.com
For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon was best served pouring money into the logistical nuts and bolts that have turned his company into the Walmart of the web. More recently ...
Analytics Are Defining The Future Of Digital Advertising - ForbesForbes
Marketing and Digital Advertising Convergence Increases: ReportChief Marketer

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Ralph Lauren advertising exec leaves company after 27 years - New York Post

New York Post

Ralph Lauren advertising exec leaves company after 27 years
New York Post
Ralph Lauren Corp. has acknowledged that an executive who was involved in styling photo shoots and models for company's ads, has left the company. Ben Eskridge was VP, creative director of men's advertising and had 27 years at the company. β€œHe is no ...
Financial Newsletter - Zacks Investment ResearchZacks Investment Research

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ROI for West Virginia tourism advertising is $8 per dollar spent - Huntington Herald Dispatch

Huntington Herald Dispatch

ROI for West Virginia tourism advertising is $8 per dollar spent
Huntington Herald Dispatch
ROI for West Virginia tourism advertising is $8 per dollar spent. West Virginia Press Association Report; 1 hr ago; (0) · Facebook · Twitter · Email. 0118_tourism_67508.jpg. WVPA photo Tourism Commissioner Chelsea Ruby tells Don Smith, executive ...

and more »

How Mr. Potato Head Changed the Advertising Business - Atlas Obscura

Atlas Obscura

How Mr. Potato Head Changed the Advertising Business
Atlas Obscura
In the 1950s, both television and toys were striking out in bold new directions. Television commercials were rapidly becoming the leading form of advertising, assuming dominance over radio. At the same time, a number of soon-to-be classic toys were ...


State advertising rules ban pot leaves on billboards β€” and plenty of other advertising techniques - Pacific Northwest Inlander

Pacific Northwest Inlander

State advertising rules ban pot leaves on billboards β€” and plenty of other advertising techniques
Pacific Northwest Inlander
Plenty of pot shops went the easy route: Slap a pot leaf on a billboard, add some psychedelic colors and call it good. But the billboard for one Tacoma shop was a little more clever, featuring an adorable kitty cat, with a "Thug Life" tag around its ...


The national advertising model is on life support: it's time to pull the plug - The Drum

The Drum

The national advertising model is on life support: it's time to pull the plug
The Drum
Speaking of drugs, you'd have to be medicated to believe in a national advertising model for pharmaceuticals. We're talking about prescription drugs, meaning most of these advertised products are completely inappropriate for the vast majority who will ...


Google tightens YouTube rules to clean things up for advertisers - Los Angeles Times

Los Angeles Times

Google tightens YouTube rules to clean things up for advertisers
Los Angeles Times
Google is making the biggest changes to the advertising rules on YouTube since the video site's inception, another attempt to clean up its content and answer persistent complaints from advertisers. YouTube will now impose stricter criteria for the ...
YouTube is trying to clean itself up by making it much harder for small video makers to make moneyRecode
Google Tightens YouTube Rules to Clean It Up for AdvertisersBloomberg
YouTube Has a New Tool in Its Quest to Please Advertisers: HumansFortune
Financial Times -Daily Mail -Siliconrepublic.com -Inside AdWords
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Roku Is Introducing an OTT Advertising Measurement Service ... - Adweek

Adweek

Roku Is Introducing an OTT Advertising Measurement Service ...
Adweek
As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or ...
Roku Introduces New Metrics for OTT Advertising Campaigns ...Broadcasting & Cable

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Political advertising is not polarizing the American public - USAPP American Politics and Policy (blog)

USAPP American Politics and Policy (blog)

Political advertising is not polarizing the American public
USAPP American Politics and Policy (blog)
There is little doubt that American politics has become more partisan and acrimonious in recent decades. While there are many potential sources of this rise in polarization, many point to the growth in political advertising as one potential cause. By ...


Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Adweek

Where Is the Line Between Creepy and Creative in Advertising?
Adweek
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online ...


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