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Direct Mail = Your Money, From Printer to Mailbox to Trash!


I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?

Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here.

Direct mail, at 2-5%, has a totally unacceptable response rate.

Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless streams of junk mail?

The sophistication and alienation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the "Do Not Call" list?)

Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move.

If each of my friends got over 2 pounds of junk mail in just one week.. how can you set your important marketing material apart from all those peices of junk mail?

Solutions? Can't think of any? Wait for my next article on April 13th.

Ms Gossland is owner of Lasting Impressions 2 a small business marketing service provider. You can contact her at info@lastingimpressions2.com Or visit the website http://www.lastingimpressions2.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. June / 15 / 2019

U.K. Bans Advertisements Depicting Gender Stereotypes - The New York Times
  1. U.K. Bans Advertisements Depicting Gender Stereotypes  The New York Times
  2. The U.K. Just Banned 'Harmful Gender Stereotypes' in Advertising  TIME
  3. Britain bans ‘harmful’ gender stereotypes in advertisements  New York Post
  4. View full coverage on Google News

Drugmakers Sue Trump Administration to Halt Advertising Rule - Bloomberg
Drugmakers Sue Trump Administration to Halt Advertising Rule  Bloomberg

Some of the U.S.'s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their drugs ...


The Wing Lands in Boston and Finds an Advertising Double Standard - Fortune
The Wing Lands in Boston and Finds an Advertising Double Standard  Fortune

All The Wing was trying to do was “mute the mansplainers” and start a conversation! But recently the company found itself in a fix when two subway station ads ...


Facebook to Boost Ad Spending as It Tries to Restore Reputation - The Wall Street Journal
Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street Journal

Facebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...


MPW Marketing joins advertising association | Local News - Oneida Dispatch
MPW Marketing joins advertising association | Local News  Oneida Dispatch

CLINTON, N.Y. — MPW Marketing, a full-*service* advertising and marketing firm in Clinton, was recently accepted into the American Association of Advertising ...


'Harmful' Gender Stereotypes Are Now Banned From All Advertising In UK - Scary Mommy
'Harmful' Gender Stereotypes Are Now Banned From All Advertising In UK  Scary Mommy

The Advertising Standards Authority in the UK is now dead-set on banning 'harmful' gender stereotypes from appearing in all ads.


Will Addressable Advertising Stave Off A Decline In Television Ad Spending? - Forbes
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?  Forbes

The article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...


Gynecologists in Germany fined for abortion advertising - The Associated Press
Gynecologists in Germany fined for abortion advertising  The Associated Press

BERLIN (AP) — A German court has fined two gynecologists for violating a ban on advertising abortions, the first such case to be tried since the rules were ...


VidMob raises $25M for its video advertising tools - TechCrunch
VidMob raises $25M for its video advertising tools  TechCrunch

Video advertising company VidMob is announcing that it has raised $25 million in Series B funding. When I wrote about VidMob's seed funding back in 2015, ...


Display Advertising Stats: SEMrush Study Reveals Top GDN Trends - Search Engine Journal
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends  Search Engine Journal

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.


What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry - Adweek
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  Adweek

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...


Facebook reaches deal with advertisers over bad video metrics - AdAge.com
Facebook reaches deal with advertisers over bad video metrics  AdAge.com

The social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.


Associate Professor Named Distinguished Advertising Educator - Ithaca College
Associate Professor Named Distinguished Advertising Educator  Ithaca College

For the past 20 years at Ithaca College, Scott Hamula, associate professor and chair of the Department of Strategic Communication in the Roy H. Park School of ...


Pride advertising marching along with the growth of the LGBTQ market - Queerty
Pride advertising marching along with the growth of the LGBTQ market  Queerty

It's early June and rainbows are already popping up on limited editions of everything from beer bottles to mouthwash bottles in unprecedented amounts this year ...


Instagram Lets Advertisers Promote Branded Content From Another Channel - Inc.
Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.

Retailers can create ads using organic posts from other channels that have branded *content*.


Facebook Gains, Beating Peers, After Crypto, Advertising Reports - Yahoo Finance
Facebook Gains, Beating Peers, After Crypto, Advertising Reports  Yahoo Finance

(Bloomberg) -- Facebook Inc. gained as much as 2.5%, making it one of the few tech names moving higher in early Friday trading, after reports that it's making ...


NBCUniversal offers refunds to programmatic advertisers following ad insertion error - Digiday
NBCUniversal offers refunds to programmatic advertisers following ad insertion error  Digiday

NBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...


3 Advertising Strategies That Can Be Applied to Your HR Department - Adweek
3 Advertising Strategies That Can Be Applied to Your HR Department  Adweek

You need to appreciate employees as you do with clients and consumers.


Against Advertising - Jacobin magazine
Against Advertising  Jacobin magazine

Advertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...


New Partnership Aims To Bridge The Linear-OTT Gap For Local Advertisers - Forbes
New Partnership Aims To Bridge The Linear-OTT Gap For Local Advertisers  Forbes

While the veritable explosion of ways that people can watch TV has been a blessing for consumers, it's been something of a curse for local advertisers. A new ...


New South Carolina Law Bans Lab Grown Protein from Advertising as Meat - Drovers Magazine
New South Carolina Law Bans Lab Grown Protein from Advertising as Meat  Drovers Magazine

South Carolina has passed a new law that keeps protein grown in a laboratory from stem cells as advertising as “meat.”


Tesla Model 3 Maintenance Costs ... Toyota Surrenders To Tesla ... VW Advertising EVs! — #CleanTechnica Top 20 - CleanTechnica
Tesla Model 3 Maintenance Costs ... Toyota Surrenders To Tesla ... VW Advertising EVs! — #CleanTechnica Top 20  CleanTechnica

June 15th, 2019 by Zachary Shahan. Yet again, before sharing the 20 most popular CleanTechnica articles of the past week, I'm going to force you to read my ...


Making Downloadable Advertising Work - Forbes
Making Downloadable Advertising Work  Forbes

As the amount of ad supported OTT grows, the market for ad-supported downloading is growing along with it. A look at how the leading players are making that ...


Welcome to advertising's next golden age - Campaign US
Welcome to advertising's next golden age  Campaign US

"Advertising is a lost art. The work sucks, and there is obviously no talent in the industry." Renowned art director George Lois, who arguably kick-started the ...


Alcohol advertisements influence bystanders' intention to intervene in a sexual assault situation - WSU News
Alcohol advertisements influence bystanders' intention to intervene in a sexual assault situation  WSU News

By Corrie Wilder, Murrow College of Communication. PULLMAN, WA— College students who viewed alcohol advertisements that included objectified images of ...


Time travel and clown dating — why a Knoxville man is advertising these services - Knoxville News Sentinel
Time travel and clown dating — why a Knoxville man is advertising these services  Knoxville News Sentinel

Signs popping up around Knoxville advertising for clown dating and time travel are marketing materials for a new brand called Dismembers Only.


Advertising may make people miserable, but it still has its uses - The Economist
Advertising may make people miserable, but it still has its uses  The Economist

Workers keen to buy more luxury goods keep toiling away.


Digital Advertising Trends To Watch In 2019 And Beyond - Forbes
Digital Advertising Trends To Watch In 2019 And Beyond  Forbes

Earlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...


When you buy advertising in Oklahoma, shop local - NonDoc
When you buy advertising in Oklahoma, shop local  NonDoc

When companies, organizations and other entities plan to buy advertising in Oklahoma, choosing local publications helps ensure community journalism exists.


Allergan reportedly hires Spark Foundry as US advertising agency - BioPharma Dive
Allergan reportedly hires Spark Foundry as US advertising agency  BioPharma Dive

Allergan picked Spark Foundry to be its U.S. media agency of record after a review that included Omnicom Media Group, Horizon and Merkle, Adweek reported, ...


It's complicated: advertising cannabis - talkbusiness.net
It's complicated: advertising cannabis  talkbusiness.net

The Green Wave is sweeping the country. And, no, I'm not talking about Tulane University athletics. It hasn't been newsworthy in decades. According to Pew ...


‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize - Digiday
‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize  Digiday

“Once the first agency unionizes it gets easier for everyone else,” wrote a strategist on the industry message board app Fishbowl two weeks ago. The comment ...


How Social Media Has Transformed Targeted Advertising - Cheddar
How Social Media Has Transformed Targeted Advertising  Cheddar

Whether we say something or search something on the web, it is as though our Instagram feed is listening to us. Targeted advertising has changed the ...


Bus Advertising Advocacy Debated at Third Circuit - Courthouse News Service
Bus Advertising Advocacy Debated at Third Circuit  Courthouse News Service

PHILADELPHIA (CN) — An atheist organization seeking to advertise on Scranton-area buses pushed the Third Circuit on Wednesday to strike down the county's ...


Marijuana Advertising Is More Dangerous Than Tobacco Ads, Researchers Say - Barron's
Marijuana Advertising Is More Dangerous Than Tobacco Ads, Researchers Say  Barron's

Advertising for marijuana is more dangerous than for tobacco, said a group of public health researchers in a recent medical journal op-ed. In the regulatory ...


Auto dealers wrestle with advertising regs - Automotive News
Auto dealers wrestle with advertising regs  Automotive News

The Federal Trade Commission has charged some dealership groups twice with deceptive advertising. The FTC says the rules are easy to follow.


Six-Figure National Advertising Campaign Launched To Support Bipartisan Immigration Legislation - Black Star News
Six-Figure National Advertising Campaign Launched To Support Bipartisan Immigration Legislation  Black Star News

[Immigration Policy News] Six-figure advertising campaign will promote H.R. 6--the American Dream and Promise Act... Photo: Facebook. Advertising campaign ...


Online gambling: Children among easy prey for advertisers who face few sanctions - Phys.Org
Online gambling: Children among easy prey for advertisers who face few sanctions  Phys.Org

With concerns growing that children and vulnerable people are being targeted by rogue online gambling advertising, my new research suggests the current ...


IC Advertising Students Win National Competition - Ithaca College
IC Advertising Students Win National Competition  Ithaca College

A group of students from Ithaca College won the American Advertising Federation's National Student Advertising Competition on Friday, June 7, in Hollywood, ...


Report: Growth In U.S. Advertising Industry Was Up 6% In 2018 - Cheddar
Report: Growth In U.S. Advertising Industry Was Up 6% In 2018  Cheddar

According to the U.S. Media Forecast Report by GroupM, growth in the U.S. advertising industry rose by 6 percent in 2018. What does the future look like?


VDO.AI : A Futuristic Stance for Video Advertising - Entrepreneur
VDO.AI : A Futuristic Stance for Video Advertising  Entrepreneur

There's the problem of plenty, and the intense inevitability to stand out from the crowd. Necessity is the mother of invention.


Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices - CNBC
Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices  CNBC

Google has appealed a $1.7 billion fine from the European Commission for stifling competition in the online advertising industry.


From one banner ad to a global industry – digital advertising 25 years on - The Drum
From one banner ad to a global industry – digital advertising 25 years on  The Drum

2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to ...


Stormont Vail pays Expocentre $2.5M for renaming, advertising rights - KSNT News
Stormont Vail pays Expocentre $2.5M for renaming, advertising rights  KSNT News

A local hospital is cutting the cost to taxpayers to the tune of $2.5 million through the now renamed Kansas Expocentre.


High-density of alcohol outlets and advertising affect youth drinking - Medical Xpress
High-density of alcohol outlets and advertising affect youth drinking  Medical Xpress

Alcohol use among Tanzanian youth is rising and the high density of alcohol selling outlets and alcohol advertisements coupled with low enforcement of ...


PPC Advertising for B2B Organizations: Foundational Considerations - Business 2 Community
PPC Advertising for B2B Organizations: Foundational Considerations  Business 2 Community

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they ...


R&D Spending Has Dramatically Surpassed Advertising Spending - Harvard Business Review
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


Millennial parents don't want advertisers to sell them gender stereotypes - Motherly Inc.
Millennial parents don't want advertisers to sell them gender stereotypes  Motherly Inc.

Advertisements are meant to sell us things, but they also sell us ideas. When we were growing up in the 1990s the commercials on TV weren't just selling us toys ...


How the internet of things will change advertising - Stacey on IoT
How the internet of things will change advertising  Stacey on IoT

Hello from the Pacific Northwest! This is my first newsletter created from my new home of Bainbridge Island. Unfortunately my belongings haven't arrived yet, and ...


Giving Artificial Intelligence Creative License Leads to Uninspired Advertising - Adweek
Giving Artificial Intelligence Creative License Leads to Uninspired Advertising  Adweek

It seems robots can now create artwork and write symphonies. Last year, Christie's sold a painting created by artificial intelligence for $432,000. But can ...


Eureka Springs City Advertising has Festivals & live music going on in June (060619) - KSNF/KODE - FourStatesHomepage.com
Eureka Springs City Advertising has Festivals & live music going on in June (060619)  KSNF/KODE - FourStatesHomepage.com

Browse through our local government website and learn more about our award-winning city...


U.S. Army changes recruitment approach with new advertising agency - UPI News
U.S. Army changes recruitment approach with new advertising agency  UPI News

The U.S. Army announced it will reallocate its marketing, advertising and recruiting funds following an internal audit.


Farber honored at National Student Advertising Competition - SDSU Collegian
Farber honored at National Student Advertising Competition  SDSU Collegian

BROOKINGS, S.D. – June 13, 2019 – The 2019 National Student Advertising Competition finals competition in Hollywood, Florida, June 6-7 was a memorable ...


Stitch Fix Management Talks Advertising, Tariffs, and More - The Motley Fool
Stitch Fix Management Talks Advertising, Tariffs, and More  The Motley Fool

Check out these three must-see quotes from the personalized online-apparel company's earnings call.


13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide - Adweek
13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide  Adweek

Ad industry veterans may debate the value of awards shows, but there's one benefit no one can deny: the value of bringing some of the world's top creative ...


Smart kiosks could offer public Wi-Fi, advertising along Milwaukee streetcar line - Milwaukee Business Journal
Smart kiosks could offer public Wi-Fi, advertising along Milwaukee streetcar line  Milwaukee Business Journal

Milwaukee plans to create a network of 30 smart kiosks along the streetcar line that would generate new advertising money for the city, show transit system ...


Roku jumps after Guggenheim says advertising on streaming platforms becoming more profitable - CNBC
Roku jumps after Guggenheim says advertising on streaming platforms becoming more profitable  CNBC

Guggenheim raised its recommendation of Roku to buy from neutral on Wednesday, as the firm sees the stock jumping nearly 28% over the next year due to ...


AT&T Brings Xandr Invest to Expand Advertising Footprint - Yahoo Finance
AT&T Brings Xandr Invest to Expand Advertising Footprint  Yahoo Finance

With an ad-buying platform Xandr Invest, AT&T's (T) Xandr will likely allow advertisers to put ads on premium and brand *content* on AT&T-owned assets such as ...


A Brief History of Advertising on LinkedIn [Infographic] - Social Media Today
A Brief History of Advertising on LinkedIn [Infographic]  Social Media Today

It's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV. But it was there - LinkedIn has been around ...


Here's what you need to know in advertising and media this week - Business Insider
Here's what you need to know in advertising and media this week  Business Insider

Hello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up on all the big stories we worked on this past week. What did we ...


Facebook Doubling Ad Spending to Boost Reputation amid Censorship, Antitrust Concerns - Breitbart
Facebook Doubling Ad Spending to Boost Reputation amid Censorship, Antitrust Concerns  Breitbart

Facebook said it has boosted its advertising spending to boost its reputation amid privacy controversies, and antitrust investigations.


Marketers Turn Up Podcast Advertising - The Wall Street Journal
Marketers Turn Up Podcast Advertising  The Wall Street Journal

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...


Social media usage and advertising 2019, per Mary Meeker's Internet Trends Report - ClickZ
Social media usage and advertising 2019, per Mary Meeker's Internet Trends Report  ClickZ

What can we learn from Mary Meeker's Trends Report about the state of social media usage and advertising in 2019? Here's everything you need to know.


A Week In Chicago, IL, On A $115,000 Salary - Refinery29
A Week In Chicago, IL, On A $115,000 Salary  Refinery29

How much one person spends in 7 days in Chicago, IL.


Study: Hershey's leads the pack for most effective TV advertising among CPGs - Marketing Dive
Study: Hershey's leads the pack for most effective TV advertising among CPGs  Marketing Dive

Hershey's knows how to tug on consumers' heartstrings, and is the most effective consumer packaged goods advertiser on television, according to a new study ...


We're hiring an Advertising Sales Representative and Coordinator - Lion's Roar
We're hiring an Advertising Sales Representative and Coordinator  Lion's Roar

Location: Halifax, NS, Canada. We're a North American nonprofit print and digital publisher based in downtown Halifax looking for a people-loving extrovert to ...


Instagram Lets Advertisers Boost Organic Posts as Feed Ads - Search Engine Journal
Instagram Lets Advertisers Boost Organic Posts as Feed Ads  Search Engine Journal

Instagram advertisers can now promote organic posts as ads that appear in other users' feeds.


The Netflix Advertising Fantasy is Probably Just a Fantasy - TVRev
The Netflix Advertising Fantasy is Probably Just a Fantasy  TVRev

The Netflix Truthers are out there. You can't attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix.


Companies battling shareholder complaints have a potent weapon-advertising - Science Daily
Companies battling shareholder complaints have a potent weapon-advertising  Science Daily

A new study explores how firms can configure advertising investments to respond to shareholder complaints and limit the damage of these public battles.


Mental health conditions are becoming more visible in advertising—and that's leading shops to take action - AdAge.com
Mental health conditions are becoming more visible in advertising—and that's leading shops to take action  AdAge.com

When he was a young boy, Aaron Harvey began having unwanted, violent, often sexual thoughts. For 20 years he struggled silently, never telling anyone, even ...


North Face apologizes after openly gloating about gaming Wikipedia for free advertising - The Verge
North Face apologizes after openly gloating about gaming Wikipedia for free advertising  The Verge

In a marketing campaign idea that even the least savvy internet user could likely have told you was a terrible idea, the North Face decided to announce publicly ...


Ghost signs: a look at advertising’s fading messages - Financial Times
Ghost signs: a look at advertising’s fading messages  Financial Times

Seen in historic towns and cities from London to Sydney, ghost signs are faded, hand-painted antique advertisements on the walls of town houses, shops and ...


Revenues from podcast advertising are projected to hit $1 billion by 2021 - AdAge.com
Revenues from podcast advertising are projected to hit $1 billion by 2021  AdAge.com

Ad revenues on U.S. podcasts hit an estimated all-time high of $479 million in 2018, up 53 percent from the previous year.


Can Invibes Advertising SA’s (EPA:ALINV) ROE Continue To Surpass The Industry Average? - Simply Wall St
Can Invibes Advertising SA’s (EPA:ALINV) ROE Continue To Surpass The Industry Average?  Simply Wall St

Want to participate in a short research study? Help shape the future of investing tools and you could win a $250 gift card! While some investors are already well ...


10 Local Advertising Ideas You've Never Thought About - Small Business Trends
10 Local Advertising Ideas You've Never Thought About  Small Business Trends

Many small businesses serve a local market. To help reach your customers, here's a list of 10 local advertising ideas to try.


SPONSORED ADVERTISING BY NORTHSHORE UNIVERSITY HEALTHSYSTEM: Erin Tran, M.D. - Fox 32 Chicago
SPONSORED ADVERTISING BY NORTHSHORE UNIVERSITY HEALTHSYSTEM: Erin Tran, M.D.  Fox 32 Chicago

SPONSORED ADVERTISING BY NORTHSHORE UNIVERSITY HEALTHSYSTEM: Erin Tran, M.D., obtained her undergraduate degree from the University of ...


LGBTQ-inclusive advertising is a win with these consumer groups - YouGov US
LGBTQ-inclusive advertising is a win with these consumer groups  YouGov US

Nearly a quarter (24%) of Americans say they would be more likely to do business with companies that are known to be LGBTQ-friendly.


Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks - Forbes
Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks  Forbes

Ad clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.


Time’s Up Advertising Names First Executive Director - Adweek
Time’s Up Advertising Names First Executive Director  Adweek

Just past its one-year mark, Time's Up Advertising has named its first executive director, Christena J. Pyle, a veteran of Adcolor and Omnicom who says she feels ...


Fox out? Bayer ditches advertising on 2 network opinion shows: report - FiercePharma
Fox out? Bayer ditches advertising on 2 network opinion shows: report  FiercePharma

Has Bayer reached a breaking point with Fox opinion shows? A Friday report says the pharma and agricultural giant will stop advertising on TV shows hosted by ...


440 million Android users installed apps with an aggressive advertising plugin - ZDNet
440 million Android users installed apps with an aggressive advertising plugin  ZDNet

New BeiTaAd adware found in 238 apps available on the official Google Play Store.


The Rise of Amazon Advertising Report - Business Insider - Business Insider
The Rise of Amazon Advertising Report - Business Insider  Business Insider

Business Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.


Streaming news' golden age, Amazon's private-label tear, and Salesforce cozies up to advertisers - Business Insider
Streaming news' golden age, Amazon's private-label tear, and Salesforce cozies up to advertisers  Business Insider

It's a good time to be a news junkie. The social and streaming platforms are hungry for news programming because it can help build a loyal audience.


UK must 'protect and build' its advertising sector, Liam Fox says after report warns of 'no-deal' hit - Telegraph.co.uk
UK must 'protect and build' its advertising sector, Liam Fox says after report warns of 'no-deal' hit  Telegraph.co.uk

Liam Fox, the UK's International Trade Secretary, has said the Government is seeking to "protect and build" its reputation as an advertising powerhouse, months ...


How do we boost transparency in digital advertising? - MobileMarketing Magazine
How do we boost transparency in digital advertising?  MobileMarketing Magazine

It's no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a ...


Facebook says its YouTube competitor is growing, but advertisers want more details - CNBC
Facebook says its YouTube competitor is growing, but advertisers want more details  CNBC

The company said Wednesday that Watch now has more than 720 million people monthly and 140 million people who spend at least one minute on the *service* ...


What advertisers should know about the Facebook and Google probes - AdAge.com
What advertisers should know about the Facebook and Google probes  AdAge.com

The specter of a regulatory inquiry into the tech industry is already being felt by advertisers, who are stuck in limbo while the Federal Trade Commission, ...


The Pitch: Advertising and marketing news for 6.11.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 6.11.19  RichmondBizSense

Correction: Orange Creative is a Richmond-based firm. An earlier version incorrectly described it as based in another part of Virginia. Stolen Moment wrapped ...


AdQuick Launches Look-Alike Modeling For Outdoor Advertising - AdExchanger
AdQuick Launches Look-Alike Modeling For Outdoor Advertising  AdExchanger

Out-of-home (OOH) advertising is the only traditional media that's still showing growth, but some advertisers are holding back, because the process of buying ...


NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt - The Daily Beast
NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt  The Daily Beast

The NRA is suing the advertising firm that it has worked with for decades–again. This time: for allegedly leaking NRA information to reporters. The complaint ...


Amazon to boost advertising business with acquisition of assets from ad tech company Sizmek - GeekWire
Amazon to boost advertising business with acquisition of assets from ad tech company Sizmek  GeekWire

Amazon has acquired parts of a global ad tech company to bolster its rapidly growing advertising business. Amazon said Friday it agreed to acquire Sizmek's Ad ...


Xandr Launches Advanced Advertising Buying Platform - Broadcasting & Cable
Xandr Launches Advanced Advertising Buying Platform  Broadcasting & Cable

AT&T's advertising and data company, Xandr, is launching Xandr Invest, a platform that gives media buyers insights from AT&T data and simplified access to ...


AI In Advertising Should Not Be Another Black Box - AdExchanger
AI In Advertising Should Not Be Another Black Box  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Firefly raises $30M Series A for vehicle-mounted advertising - PitchBook News & Analysis
Firefly raises $30M Series A for vehicle-mounted advertising  PitchBook News & Analysis

Firefly has closed a $30 million Series A funding round as it joins the emerging world of advertising-based income for rideshare drivers.


advertising giant Leo Burnett names Liz Taylor chief creative officer - Crain's Chicago Business
advertising giant Leo Burnett names Liz Taylor chief creative officer  Crain's Chicago Business

Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.


Addressing the challenges of global video advertising growth - The Drum
Addressing the challenges of global video advertising growth  The Drum

Video advertising is far and away the largest driver of ad growth, as advertisers and brands clamour to reach audiences who are increasingly digital and mobile ...


Digital Advertising, Consumer Privacy and More - EFF
Digital Advertising, Consumer Privacy and More  EFF

Digital ads—and control of the user data that makes them so profitable—are the heart of the consumer privacy debate. Earlier this week, the U.S. Senate ...


Ja Rule Addresses Fyre Festival: "It was False Advertising, Not Fraud" - Showbiz Cheat Sheet
Ja Rule Addresses Fyre Festival: "It was False Advertising, Not Fraud"  Showbiz Cheat Sheet

Two years after the Fyre Festival disaster, Ja Rule finally addressed the situation at 'The Breakfast Club.' He says it was false advertisement, not fraud.


Advertising Info/Rates | Site - Conway Daily Sun
Advertising Info/Rates | Site  Conway Daily Sun

The Conway Daily Sun offers advertisers a comprehensive suite of print and digital products giving you the ability to customize the way you market your products ...


Skywriting is the best thing the advertising business has ever done - Vox.com
Skywriting is the best thing the advertising business has ever done  Vox.com

A bizarre art form invented to promote Lucky Strike cigarettes could bounce back in the Instagram age, or it could die with the few people who know how to do it.


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