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Direct Mail = Your Money, From Printer to Mailbox to Trash!


I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?

Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here.

Direct mail, at 2-5%, has a totally unacceptable response rate.

Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless streams of junk mail?

The sophistication and alienation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the "Do Not Call" list?)

Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move.

If each of my friends got over 2 pounds of junk mail in just one week.. how can you set your important marketing material apart from all those peices of junk mail?

Solutions? Can't think of any? Wait for my next article on April 13th.

Ms Gossland is owner of Lasting Impressions 2 a small business marketing service provider. You can contact her at info@lastingimpressions2.com Or visit the website http://www.lastingimpressions2.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. April / 20 / 2018

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Junk food TV advertising likely highest when kids are watching ... - ABC News

ABC News

Junk food TV advertising likely highest when kids are watching ...
ABC News
A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food advertising can directly affect the types of foods that children actually eat, The World Health Organization has said. To ...
Junk food TV advertising likely highest when kids are watching, study says550 KTSA

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Inside ESPN's content and advertising partnership with Cycle - Digiday

Inside ESPN's content and advertising partnership with Cycle
Digiday
On April 22, ESPN will air a 7-minute documentary short titled “The Six Day Race: The Story of Marshall 'Major' Taylor” on TV. The short, which was released online on April 18, profiles the first black athlete to win a world championship in competitive ...


What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising - Adweek

Adweek

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Adweek
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news ...


P&G Ends its YouTube Advertising Boycott, But With a Catch - Bloomberg

Bloomberg

P&G Ends its YouTube Advertising Boycott, But With a Catch
Bloomberg
Google gave marketers more control over where and how they run ads on YouTube. In January, it introduced a sweeping set of changes, including a pledge to manually review every ad in Google Preferred, a pricier collection of more popular videos. P&G ...

and more »

IBM-Salon Media joint project - Blockchain resolution for digital ... - AMBCrypto

AMBCrypto

IBM-Salon Media joint project - Blockchain resolution for digital ...
AMBCrypto
AdLedger, a consortium has recently joined hands with IBM and Salon Media to develop an insurance verification platform for digital media corporations, built on the blockchain. According to recent reports and announcements made by IBM, the companies ...
IBM-Backed Blockchain Trial Takes Aim at Advertising's MiddlemenCoindesk
IBM And Salon Media Pilot Blockchain Project To Prevent Fraud In Advertising IndustryCointelegraph
Can Blockchain Solve Advertising's Supply Chain Transparency Issues?Adweek
MarTech Series -cryptona.co (press release) -Crypto Daily (press release)
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Can Blockchain Repair the Broken Digital Advertising Space? - The Merkle

The Merkle

Can Blockchain Repair the Broken Digital Advertising Space?
The Merkle
Elsewhere online, where advertising proliferates, some 40 percent of millennials already use adblockers, and that number is on the rise. As for Gen-Z, their tolerance for ads is next to zero, and Gen-Alpha integrates technology into their everyday ...

and more »

Selling Or Advertising LGBT Conversion Therapy Could Soon Be Unlawful In California - CBS San Francisco Bay Area

CBS San Francisco Bay Area

Selling Or Advertising LGBT Conversion Therapy Could Soon Be Unlawful In California
CBS San Francisco Bay Area
SACRAMENTO (AP) — Selling or advertising LGBT conversion therapy may soon be classified as a fraudulent business practice in California. The state Assembly passed a bill Thursday to crack down on people selling conversion therapy as a way to change ...

and more »

Coca-Cola Hails a Ride as Advertisers Try to Crack In-Car Marketing ... - Variety

Variety

Coca-Cola Hails a Ride as Advertisers Try to Crack In-Car Marketing ...
Variety
Coca-Cola is joining the ranks of advertisers hoping to connect to consumers while they are on the road. In decades past, that might not have been possible. A potential customer would not remain one, after all, if he or she were behind the wheel and ...

and more »

Cryptocurrencies Being Phased Out of Online Advertising - Lawfuel (blog)

Cryptocurrencies Being Phased Out of Online Advertising
Lawfuel (blog)
Already the target of state and federal regulators, cryptocurrency is now being phased out of online advertising and social media. With three tech giants banning ads, the industry is facing increased hurdles to sustain itself. What happened. Beginning ...


UPDATE 2-Advertising group Publicis beats sales forecasts with US rebound, shares rise - Reuters

Nasdaq

UPDATE 2-Advertising group Publicis beats sales forecasts with US rebound, shares rise
Reuters
Says market environment remains difficult (Adds share price, second analyst comment, detail on U.S.). By Mathieu Rosemain. PARIS, April 19 (Reuters) - French advertising group Publicis on Thursday delivered better-than-expected sales growth driven by a ...
Advertising group Publicis' Q1 sales beat forecasts, shares riseNasdaq

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