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Successful Print Advertising Designs


Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a short-term marketing plan or strategy.

Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad:

? Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.

? Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.

? People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your entire Ad.

? You must know now how your readers read, so that you could strategically place your content and not be left unread.

? Typography is an important key to effective communication. In your print ads' headlines, avoid all capital letters. Our eyes and brains are conditioned to identify lower case letters and words. Letters and words in lower cases may just be glanced over, but with full comprehension since people are familiar with them. People also tend to read words by the shape of the word and not by reading individual letters thus, your print ads' words must be of a distinctive shape.

? Your print ads must be consistent with important information placed where readers would expect to see it. Consistency is an important aspect of your print ad since most readers must be exposed to it seven times before they notice it or take action on it. Your ad must have consistency in:

o Logo
o Color
o Typography
o Margins and borders
o Layout
o Spacing
o Photographs and captions

? You must also be consistent in your page lay out and other design elements like contrast, balance, etc.

? On top of everything else, you have to make sure that your print ad communicates the main point of your advertisement - the main attraction and the necessary information for your prospective clients.

For your print ads to turn out successfully, you must have at least a single great idea, on top of several good ideas. Remember, there's a world of difference between a great idea and a good idea.

For comments and inquiries about the article visit http://www.digitalprintingcompany.com

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. January / 20 / 2020

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Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates  WAOW

Susan Estrich: Microtargeting affects not only advertising but politics tpp - Omaha World-Herald
Susan Estrich: Microtargeting affects not only advertising but politics tpp  Omaha World-Herald

[Trends 2020] Here's What Will Redefine Outdoor Advertising - Entrepreneur
[Trends 2020] Here's What Will Redefine Outdoor Advertising  Entrepreneur

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020 - Adweek
U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020  Adweek

Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer
Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

How Doubling Down on Addressable Technology Can Transform An Advertising Buy - Broadcasting & Cable
How Doubling Down on Addressable Technology Can Transform An Advertising Buy  Broadcasting & Cable

Former Tribune advertising director Smith dies | Local News - Citizentribune
Former Tribune advertising director Smith dies | Local News  Citizentribune

11 key Walmart executives who are leading its advertising business - Business Insider Nordic
11 key Walmart executives who are leading its advertising business  Business Insider Nordic

4 Best Practices To Keep In Mind For Your AR Advertising Campaign - Grit Daily
4 Best Practices To Keep In Mind For Your AR Advertising Campaign  Grit Daily

Thomas E. Lister: Don't allow false political advertising - La Crosse Tomah Journal
Thomas E. Lister: Don't allow false political advertising  La Crosse Tomah Journal

Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups - CNBC
Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

Why Advertising Icon PJ Pereira Wrote a Novel About Kung Fu and AI - Adweek
Why Advertising Icon PJ Pereira Wrote a Novel About Kung Fu and AI  Adweek

Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser - The Motley Fool
Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

Comscore Television Viewing Data Helps Predict Advertising Audience Decline - Yahoo Finance
Comscore Television Viewing Data Helps Predict Advertising Audience Decline  Yahoo Finance

Lazy Advertising Thinking Is A Deadly Sin - Forbes
Lazy Advertising Thinking Is A Deadly Sin  Forbes

Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder - NBC News
Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  NBC News

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

Tenn. lawmaker files bill allowing college athletes to be compensated for advertising - WMC
Tenn. lawmaker files bill allowing college athletes to be compensated for advertising  WMC

Amazon's Expanding Its Video-Advertising Business - The Motley Fool
Amazon's Expanding Its Video-Advertising Business  The Motley Fool

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

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Should Massachusetts ban billboards advertising marijuana products?  The Boston Globe

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Greenwich Avenue banner issue could be sign of larger debate  CT Insider

Scoop: Cargo pivots to car-top advertising, does layoffs - Axios
Scoop: Cargo pivots to car-top advertising, does layoffs  Axios

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Hypocrisy is at the heart of Facebook’s refusal to ban false political advertising  The Guardian

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

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Whitepaper: A Field Guide to Banishing Bad Advertising  Fast Casual

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

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Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

Chipotle Won the Advertising Battle Last Quarter - QSR magazine
Chipotle Won the Advertising Battle Last Quarter  QSR magazine

Cloud Advertising Market – Market Data, Industry Analysis, Size, & Share 2016 – 2022 – Dagoretti News - Dagoretti News
Cloud Advertising Market – Market Data, Industry Analysis, Size, & Share 2016 – 2022 – Dagoretti News  Dagoretti News

B2B Paid Advertising in 2020 with Greg Finn [PODCAST] - Search Engine Journal
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]  Search Engine Journal

Legislation would allow student athletes to sign advertising contracts - WREG NewsChannel 3
Legislation would allow student athletes to sign advertising contracts  WREG NewsChannel 3

Report: Online advertising industry is behind illegal collection, indiscriminate use of personal data - YubaNet
Report: Online advertising industry is behind illegal collection, indiscriminate use of personal data  YubaNet

Trump knocks 'mini Mike Bloomberg' over health care, 'false advertising' | TheHill - The Hill
Trump knocks 'mini Mike Bloomberg' over health care, 'false advertising' | TheHill  The Hill

ADVERTISING: Advertorial — JONATHON M. SASSER: Health Detectives: Allies through your wellness adventure - Coeur d'Alene Press
ADVERTISING: Advertorial — JONATHON M. SASSER: Health Detectives: Allies through your wellness adventure  Coeur d'Alene Press

What Amazon Advertising Will Look Like in 2020 - Adweek
What Amazon Advertising Will Look Like in 2020  Adweek

Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds - MarTech Series
Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds  MarTech Series

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

Facebook’s revised political advertising policy doubles down on division - The Verge
Facebook’s revised political advertising policy doubles down on division  The Verge

Verizon’s Super Bowl advertising will focus on, what else, 5G - Fortune
Verizon’s Super Bowl advertising will focus on, what else, 5G  Fortune

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Company pitches real revenue from virtual advertising  My Citizens News

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Twitter Sorry for Helping Advertisers Reach Homophobes  Advocate.com

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Brands and Agencies Are Bullish on New Walmart Advertising Partners Program  Adweek

NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push - Wall Street Journal
NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push  Wall Street Journal

Spotify Rolls Out Technology Aimed at Helping Podcast Advertisers - Wall Street Journal
Spotify Rolls Out Technology Aimed at Helping Podcast Advertisers  Wall Street Journal

Microsoft Advertising to deprecate average position after all - Search Engine Land
Microsoft Advertising to deprecate average position after all  Search Engine Land

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New Subway boss John Chidsey seizes control of ad budget  New York Post

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Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

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36 of Madison Avenue's rising advertising stars under 36  Business Insider Nordic

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Can revenue-hungry retailers rise to meet digital advertising's opportunity?  Marketing Dive

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

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Multiple platforms of advertising now, says Goa's ad veteran  The Navhind Times

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CenturyLink Settles a Case for Deceptive Advertising  Cord Cutters News, LLC

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YouTube advertisers blindsided by climate change denial videos  The Verge

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The Pitch: Advertising and marketing news for 1.14.20  RichmondBizSense

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W2O acquires advertising, medical education firm 21Grams - Agencies - MM&M  Medical Marketing and Media

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Waitrose slammed for advertising eggs before a VEGAN cooking show  Daily Mail

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Pitch deck: How Target is pitching its advertising network to retailers  Digiday

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Video is now more lucrative for Chinese advertisers than news sites  Abacus

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Why Is the Apple TV Constantly Advertising at Us?  TidBITS

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News Corp Sells Video-Advertising Startup Unruly  Wall Street Journal

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Amazon challenges Google and Facebook's hold on digital ad market  AdAge.com

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Jan 18 | Win FREE Advertising Package for a Year!!! | Danbury  Patch.com

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9 Comparative Advertising Examples to Help You Get Ahead  Business 2 Community

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Quibi video startup explained: Marketing, revenue, execs, advertising  Business Insider

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AR puts the person in personalized advertising  ClickZ

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Waitrose apologises for offending vegans by advertising meat and dairy during ITV's first plant-based cooking show  The Telegraph

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Television’s Biggest Advertisers Spent Almost $10 Billion in 2019  Adweek

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The streaming wars aim to kick off a new era in TV advertising  CNBC

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IBM Launches Advertising Accelerator with Watson  Yahoo Finance

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Television Advertising Market Industry Analysis, Trend and Growth, 2016 – 2024 – Dagoretti News  Dagoretti News

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Fox relies on Trump, Bloomberg Super Bowl advertising, which stands out from other advertisers  themediatimes

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Apple iOS 13: Is Advertisers’ Worst Nightmare Coming True?  Forbes

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2019’s U.S. TV advertising trends across Amazon, Apple, Google, Facebook, and Microsoft  VentureBeat

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From internet to billboards, Ukraine's advertising market continues to grow  Kyiv Post

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Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2024 – Dagoretti News  Dagoretti News

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Facebook enables disinformation with advertising policy | Columns  Effingham Daily News

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State senate bill could block use of state funds for school advertising  Oklahoman.com

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The Duke of Wellington is advertising for a '100 per cent trustworthy' steward  Daily Mail

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Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta  Search Engine Land

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Video sites now more attractive than news sites for online advertisers in China  Tech in Asia

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What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]  TVRev

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Advertising in a world of consumer distrust | Analysis – Gulf News  Gulf News

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Maryland lawmakers propose tax on digital advertising revenue  MNE Tax

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Facebook backtracks on plans to monetise WhatsApp with advertising  MobileMarketing Magazine

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Dating apps need women. Advertisers need diversity. AI companies offer a solution: fake people  Seattle Times

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Get ready to be bombarded with 2020 Census ads  Pittsburgh Post-Gazette

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Global Door to Door Advertising Market 2020 Industry Key Players, Size, Share, Growth, Trends, Sales, Supply, Demand Deployment Model and Growing Prominence Analysis by 2024 – Dagoretti News  Dagoretti News

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New report offers analysis on the Outdoor Advertising Machine Market  Fusion Science Academy

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Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, Up More Than Seven Percent Over 2019  GlobeNewswire

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Standard text ads will live on a bit longer, Microsoft Advertising says  Search Engine Land

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‘The lowest-priced time of year’: Advertisers pounce on TV’s discounted holiday rates  Digiday

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Global Internet Advertising Market 2020 Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter  Fusion Science Academy

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TikTok explores curated content feed to lure advertisers  Financial Times

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The International Red Cross brings peace to Fortnite  Campaign Asia-Pacific

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Survey: Most advertisers used advanced TV solutions in 2019 |  Advanced Television

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Traditional Advertising Agency Services Market – Survey on Consumption Benefits 2031  Fusion Science Academy

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Washington Privacy Proposal Draws Praise From Some Advocates, Criticism From Advertisers 01/17/2020  MediaPost Communications

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Facebook Aims to Show Users the Relationships Between Agencies, Marketers, Advertisers  Adweek

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