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5 Reasons Why Headlines Are Crucial To Your Website's Success


Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.

Nothing is more important to getting your message noticed than your headlines. If you're not allocating a sizable percentage of your time and creative effort to the headline used on each page of your website, you could be losing out on a large chunk of business.

Top copywriters understand this concept well. They know how essential it is to capture attention by literally stopping pre-occupied prospects in their tracks.

Here are five good reasons why your site headlines deserve greater emphasis and attention:

1) Headlines Are Natural Attention Getters. The majority of online prospects are quick scanners. No one reads the body copy of a page without first reading and being pulled in by the headline. Headlines are the first thing your visitors see. They jump out visually and command attention. Headlines are leads set distinctly above the rest of the text. Often the typeface, size, and style used for headlines contrasts with that uses in the body copy. It's a proven approach that naturally attracts eyeballs, virtually forcing interested prospects to grasp the message of the headline and to read on.

According to advertising legend David Ogilvy, 5 times more people read headlines than body copy. Although Ogilvy was talking about print advertising in general, the observation is certainly applicable to websites as well.

With 5 times the readership, headlines have the power and capability to make any message many times more successful.

2) Site Headlines Serve As Valuable Guides To The Busy Surfer. Headlines reveal key details. They tip off readers as to what follows. They provide clear signals to help readers decide whether they should stick around for the full message, or dash off to something else - something better suited to their own special needs and interests.

As a quick summary of the entire piece, headlines either attract continued interest and readership, or they repel it. Without a headline, the reader is forced to wade through a portion of the text to understand the meaning. Forcing readers to do this is to risk losing them altogether. It's sales suicide. In effect, having no headline will cost you at least 80% of your potential audience.

3) Headlines Prepare The Reader For What Is To Come. Headlines stimulate interest. They captivate, arouse curiosity and stimulate the desire for more. It's the headline that starts the reader's motor running. A good headline sets up a feeling of expectation as the reader anticipates discovering more -- and can't wait to get it!

Successful headlines address specific audiences. They open prospects minds to new possibilities and expand their level of enthusiasm and interest. The best headlines involve prospects, virtually guaranteeing their sustained attention for the time being.

4) Headlines Simplify The Learning Curve. Every headline serves to introduce whatever follows. As an opening or lead-in, the role of the headline is to succinctly communicate the essence of the message it precedes in a n interesting and compelling way.

Effective headlines and sub-headings reveal key bits of information -- often with the added power of emotion. A review of the various headings alone can often provide one with the gist of a given message. This makes it faster and easier to understand, remember, and review.

Use your headings to generate emotional involvement and you increase the chances prospects will go back and read more of your copy. When you make it easier to read and comprehend your messages, you increase the chances of making the sale.

5) Headlines Allow You To Deliver Your Biggest Bang Right Up-Front. Capture attention and interest at the outset, by using your most appealing selling point. If your strongest, most desirable product attribute (benefit) fails to pull prospects in, surely nothing else you could ever say would do the trick, either.

The stronger and more compelling your headline, the more readers are likely to read on and spend more time at your website. Create every headline to grab attention and inspire interest. The more alluring and irresistible you can make it, the more genuine prospects you'll attract and ultimately, the more sales you'll record. Headlines are powerful marketing tools when used effectively. Take a good look at your site headline. Could you add more intrigue, curiosity, or interest?

Test different headlines by trying various appeals and offer combinations. Keep an eye out for additional headline opportunities throughout your sales letters, as well as on other pages on your site. Make your headlines impossible to miss and difficult to ignore? then, watch your results soar!

About The Author

Robert Boduch is the author of Great Headlines Instantly! -- How To Write Powerful, Attention-Grabbing Headlines That Pull In More Prospects, More Customers And More Profits, NOW! This full-length manual features hundreds of helpful tips, techniques, strategies and hands-on formulas for writing successful headlines of every kind.

Visit the author's site at: http://www.headlinesecrets.com

Or email him at: behappy@total.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. October / 23 / 2019

Quibi Sells Out $150M In Launch-Year Advertising Inventory - Deadline
Quibi Sells Out $150M In Launch-Year Advertising Inventory  Deadline

Roku Is Acquiring The Video Advertising Platform Dataxu For $150 Million - Forbes
  1. Roku Is Acquiring The Video Advertising Platform Dataxu For $150 Million  Forbes
  2. With DataXu buy, Roku unveils big ad ambitions  Digiday
  3. Roku to Acquire dataxu to Strengthen Industry-Leading OTT Advertising Platform  MarTech Series
  4. Roku to acquire advertising platform dataxu  Broadband TV News
  5. View full coverage on Google News

That's what advertising is now - Campaign US
That's what advertising is now  Campaign US

Facebook advertising VP Rob Goldman announces his departure - CNBC
Facebook advertising VP Rob Goldman announces his departure  CNBC

Why Miller Lite is scorning social media to fight the new war in beer advertising - Fast Company
Why Miller Lite is scorning social media to fight the new war in beer advertising  Fast Company

What's The Next Growth Engine For Digital Advertising? - Radio & Television Business Report
What's The Next Growth Engine For Digital Advertising?  Radio & Television Business Report

Meredith Sells Personal-Finance Site Money to Digital Advertising Firm - Variety
Meredith Sells Personal-Finance Site Money to Digital Advertising Firm  Variety

Creative hot shop JohnxHannes is folding - AdAge.com
Creative hot shop JohnxHannes is folding  AdAge.com

Daily Forecast: Connected TV Advertising Driven by YouTube, Hulu and Roku - eMarketer
Daily Forecast: Connected TV Advertising Driven by YouTube, Hulu and Roku  eMarketer

Adaptive Ad Systems Inc. Expands Advertising Reach at Colleges and Universities in Time for the Beginning of the 2020 Election Campaign - Yahoo Finance
Adaptive Ad Systems Inc. Expands Advertising Reach at Colleges and Universities in Time for the Beginning of the 2020 Election Campaign  Yahoo Finance

Facebook IQ: Generation Z Wants to See More Diversity in Advertising - Adweek
Facebook IQ: Generation Z Wants to See More Diversity in Advertising  Adweek

Digital Signage Enhances Advertising for Bluewater Promotions Inc. - Yahoo Finance
Digital Signage Enhances Advertising for Bluewater Promotions Inc.  Yahoo Finance

Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening - The Wall Street Journal
Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

A new book documents Avedon’s advertising legacy - Wallpaper*
A new book documents Avedon’s advertising legacy  Wallpaper*

TikTok, Pandora Advertising Found on Pirate TV Platform TeaTV - Digital Music News
TikTok, Pandora Advertising Found on Pirate TV Platform TeaTV  Digital Music News

Brand Safety Alert: How Toxic is Today's Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers? - Yahoo Finance
Brand Safety Alert: How Toxic is Today's Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?  Yahoo Finance

ELA Advertising Earns Great Place to Work-Certified™ 2019 Designation - Yahoo Finance
ELA Advertising Earns Great Place to Work-Certified™ 2019 Designation  Yahoo Finance

False Advertising Claims in the U.S. – Even “Corny” Disputes Are No Laughing Matter - JD Supra
False Advertising Claims in the U.S. – Even “Corny” Disputes Are No Laughing Matter  JD Supra

How to make your brand worth talking about - AdAge.com
How to make your brand worth talking about  AdAge.com

Supponor To Provide Virtual Advertising Tech at FC Barcelona's LaLiga Home Games - Sports Video Group
Supponor To Provide Virtual Advertising Tech at FC Barcelona's LaLiga Home Games  Sports Video Group

Why Australia needs a ban on taxpayer-funded political advertising before elections - The Guardian
Why Australia needs a ban on taxpayer-funded political advertising before elections  The Guardian

The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment - TVRev
The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment  TVRev

Daily Forecast: Facebook Is Still King of Social Video Advertising - eMarketer
Daily Forecast: Facebook Is Still King of Social Video Advertising  eMarketer

Google's copying Facebook, Microsoft's trying to steal ad dollars from Amazon, and WPP's big loss - Business Insider
Google's copying Facebook, Microsoft's trying to steal ad dollars from Amazon, and WPP's big loss  Business Insider

Facebook Bans Ads That Promote Voter Suppression – But Political Advertising Is Here To Stay - AdExchanger
Facebook Bans Ads That Promote Voter Suppression – But Political Advertising Is Here To Stay  AdExchanger

Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week - Forbes
Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week  Forbes

New Results Find that Hispanics Feel Underrepresented in Beauty Advertising - Beauty Packaging Magazine
New Results Find that Hispanics Feel Underrepresented in Beauty Advertising  Beauty Packaging Magazine

Minneapolis-St.Paul Metro Transit Extends Exclusive Advertising Contract with Intersection through 2022 - Digital Signage Connection
Minneapolis-St.Paul Metro Transit Extends Exclusive Advertising Contract with Intersection through 2022  Digital Signage Connection

Colling Media Study Reveals Effectiveness of Advertising on Online Dating Apps - PRNewswire
Colling Media Study Reveals Effectiveness of Advertising on Online Dating Apps  PRNewswire

Category: Samsung Ads Leadership Forum at Advertising Week 2019 - BeetTV
Category: Samsung Ads Leadership Forum at Advertising Week 2019  BeetTV

N.J. couple sues Taco Bell for ‘deceptive advertising’ after they were charged an extra $2.18 - WJW FOX 8 News Cleveland
N.J. couple sues Taco Bell for ‘deceptive advertising’ after they were charged an extra $2.18  WJW FOX 8 News Cleveland

13 masterpieces of social advertising in the Russian Empire (PICS) - Russia Beyond
13 masterpieces of social advertising in the Russian Empire (PICS)  Russia Beyond

Spoiled Milk: A Cautionary Tale Of Advertising And Labeling For The Animal Products Industry - JD Supra
Spoiled Milk: A Cautionary Tale Of Advertising And Labeling For The Animal Products Industry  JD Supra

PAC finds effective, inexpensive advertising options through social media - KXLY Spokane
PAC finds effective, inexpensive advertising options through social media  KXLY Spokane

5 Movies That Altered Advertising and Marketing - Adweek
5 Movies That Altered Advertising and Marketing  Adweek

TVSquared Partners with Ampersand, Simplifies Data Transparency for TV Advertising - MarTech Advisor
TVSquared Partners with Ampersand, Simplifies Data Transparency for TV Advertising  MarTech Advisor

Facebook advertising VP steps down - AdNews
Facebook advertising VP steps down  AdNews

Viral post exposes fake-data problem in China's KOL advertising - Music Ally
Viral post exposes fake-data problem in China's KOL advertising  Music Ally

California: Entertainment, Media and Advertising Impacted by AB5 - The National Law Review
California: Entertainment, Media and Advertising Impacted by AB5  The National Law Review

Brexit date downplayed in government advertising shift - BBC News
Brexit date downplayed in government advertising shift  BBC News

Richard Avedon's Advertising Work Is The Focus Of A New Book - Forbes
Richard Avedon's Advertising Work Is The Focus Of A New Book  Forbes

Taxpayers funded $174m in government advertising last financial year - The Guardian
Taxpayers funded $174m in government advertising last financial year  The Guardian

Facebook opens search ads to all advertisers - Search Engine Land
Facebook opens search ads to all advertisers  Search Engine Land

Netflix and HBO shows are getting pirated on this app that's been bankrolled by advertisers such as Pandora, BET+ and TikTok - CNBC
Netflix and HBO shows are getting pirated on this app that's been bankrolled by advertisers such as Pandora, BET+ and TikTok  CNBC

AT&T's Xandr purchases TV advertising company clypd: source - Reuters
AT&T's Xandr purchases TV advertising company clypd: source  Reuters

Snapchat’s targeting direct-response advertisers with new dynamic ads product - Digiday
Snapchat’s targeting direct-response advertisers with new dynamic ads product  Digiday

GOP Senator Links Medical Marijuana Claims To Tobacco Industry Advertisements - Marijuana Moment
GOP Senator Links Medical Marijuana Claims To Tobacco Industry Advertisements  Marijuana Moment

Advertising sector watchdog ASCI upholds complaints against 229 misleading advertisements for violating... - Firstpost
Advertising sector watchdog ASCI upholds complaints against 229 misleading advertisements for violating...  Firstpost

Advertising Week 2019: It All Starts With Brand Trust - Forbes
Advertising Week 2019: It All Starts With Brand Trust  Forbes

Amazon's Starting to Pull Away From Competitors in Search Advertising - Motley Fool
Amazon's Starting to Pull Away From Competitors in Search Advertising  Motley Fool

Taco Bell being sued for 'false and misleading' advertising - Fox Business
Taco Bell being sued for 'false and misleading' advertising  Fox Business

Facebook changes political advertising rules ahead of expected UK general election - Sky News
Facebook changes political advertising rules ahead of expected UK general election  Sky News

An 'Always-On' TV Attribution Advertising Partnership Arrives - Radio & Television Business Report
An 'Always-On' TV Attribution Advertising Partnership Arrives  Radio & Television Business Report

Amazon nibbles away at Google's search advertising dollars - AdAge.com
Amazon nibbles away at Google's search advertising dollars  AdAge.com

What Is Display Advertising? Definition, Targeting Process, Types, Networks, Examples, and a Management Checklist - MarTech Advisor
What Is Display Advertising? Definition, Targeting Process, Types, Networks, Examples, and a Management Checklist  MarTech Advisor

RealityMine adds social advertising tool - Research Live
RealityMine adds social advertising tool  Research Live

Trump dominates in digital, while Joe Biden twiddles his thumbs advertising on TV - legal Insurrection
Trump dominates in digital, while Joe Biden twiddles his thumbs advertising on TV  legal Insurrection

Barcelona strike Supponor virtual advertising deal - SportsPro Media
Barcelona strike Supponor virtual advertising deal  SportsPro Media

Some Advertisers See Loopholes In California Privacy Law 10/23/2019 - MediaPost Communications
Some Advertisers See Loopholes In California Privacy Law 10/23/2019  MediaPost Communications

Google Dominated the $55 Billion Search Advertising Market for Over a Decade. Here's How Amazon Plans to Shake Things Up - Inc.
Google Dominated the $55 Billion Search Advertising Market for Over a Decade. Here's How Amazon Plans to Shake Things Up  Inc.

Former Martin Agency exec Joe Alexander sues Martin and IPG for $50 million - AdAge.com
Former Martin Agency exec Joe Alexander sues Martin and IPG for $50 million  AdAge.com

YouTube is letting politicians reserve advertising space for 2020 election - The Verge
YouTube is letting politicians reserve advertising space for 2020 election  The Verge

How advertising rates vary by category on Amazon - Marketing Land
How advertising rates vary by category on Amazon  Marketing Land

DPP develops IMF for advertising | News - IBC365
DPP develops IMF for advertising | News  IBC365

Rethinking and Predicting the Future of TV Advertising - Adweek
Rethinking and Predicting the Future of TV Advertising  Adweek

Social Chain's Lumaland merger heralded as 'an advertising gamechanger' - The Drum
Social Chain's Lumaland merger heralded as 'an advertising gamechanger'  The Drum

Taika Waititi's Jojo Rabbit is advertising with parody clickbait. - Slate
Taika Waititi's Jojo Rabbit is advertising with parody clickbait.  Slate

Meet the Women Running LA’s Top Advertising Agencies - Adweek
Meet the Women Running LA’s Top Advertising Agencies  Adweek

House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents - CNBC
House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents  CNBC

The Good Ole Boy & Girl JV Network Welcomes Health Advertisers to Promote Their Products & Services on Targeted Health Email Lists - The Herald Journal
The Good Ole Boy & Girl JV Network Welcomes Health Advertisers to Promote Their Products & Services on Targeted Health Email Lists  The Herald Journal

Honest Ads Act Is False Advertising - The Wall Street Journal
Honest Ads Act Is False Advertising  The Wall Street Journal

Google, Apple, Amazon, and Microsoft's earbud advertising explained - Fast Company
Google, Apple, Amazon, and Microsoft's earbud advertising explained  Fast Company

The death of TV ads; Amazon's ad problem; Frito-Lay rethinks its products - Business Insider
The death of TV ads; Amazon's ad problem; Frito-Lay rethinks its products  Business Insider

Couple sues Taco Bell for deceptive advertising after being overcharged $2.18 for Chalupas - FOX 10 News Phoenix
Couple sues Taco Bell for deceptive advertising after being overcharged $2.18 for Chalupas  FOX 10 News Phoenix

TripAdvisor selects Mother as its new creative agency - AdAge.com
TripAdvisor selects Mother as its new creative agency  AdAge.com

Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube - CNBC
Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube  CNBC

Alliances are Advertising Week's big trend - Axios
Alliances are Advertising Week's big trend  Axios

Coverage of Trump's Doral Resort Fiasco Was Worth at Least $1 million in Free Advertising - LA Magazine
Coverage of Trump's Doral Resort Fiasco Was Worth at Least $1 million in Free Advertising  LA Magazine

Amazon held its first big ad conference last week, luring about 400 people to Seattle - CNBC
Amazon held its first big ad conference last week, luring about 400 people to Seattle  CNBC

Highest-ranking woman in Pittsburgh advertising is stepping down - Pittsburgh Business Times
Highest-ranking woman in Pittsburgh advertising is stepping down  Pittsburgh Business Times

China’s advertising industry waits to hear the winners of the Effie marketing awards - Euronews
China’s advertising industry waits to hear the winners of the Effie marketing awards  Euronews

Juul halts advertising in United States, replaces CEO - The Verge
Juul halts advertising in United States, replaces CEO  The Verge

From the Archives: Squash advertising - Los Angeles Times
From the Archives: Squash advertising  Los Angeles Times

Facebook agrees to pay advertisers $40 million over inflated video stats - AdAge.com
Facebook agrees to pay advertisers $40 million over inflated video stats  AdAge.com

Hyundai Card launches advertising team with Innocean - The Korea Herald
Hyundai Card launches advertising team with Innocean  The Korea Herald

Libby named Maine Press Association Advertising Person of the Year - By Staff - Courier-Gazette & Camden Herald
Libby named Maine Press Association Advertising Person of the Year - By Staff  Courier-Gazette & Camden Herald

What HBO's 'Succession' can teach us about advertising - AdAge.com
What HBO's 'Succession' can teach us about advertising  AdAge.com

Cannabis Tech Startup Fyllo Announces New Funding As Advertising Execs Join The Board - Forbes
Cannabis Tech Startup Fyllo Announces New Funding As Advertising Execs Join The Board  Forbes

Ethiopia telecoms privatisation can unlock advertising, mobile money - The Africa Report
Ethiopia telecoms privatisation can unlock advertising, mobile money  The Africa Report

Amazon’s advertising arm is getting so big it held a major conference for brands - GeekWire
Amazon’s advertising arm is getting so big it held a major conference for brands  GeekWire

Is it time to ban political advertising on Facebook? - IPS Journal
Is it time to ban political advertising on Facebook?  IPS Journal

TikTok explains its ban on political advertising - TechCrunch
TikTok explains its ban on political advertising  TechCrunch

Trump threatens to sue CNN for ‘falsely advertising as news organisation’ - South China Morning Post
Trump threatens to sue CNN for ‘falsely advertising as news organisation’  South China Morning Post

Will Congress Pass the Hotel Advertising Transparency Act of 2019? - Peter Greenberg.com Travel News
Will Congress Pass the Hotel Advertising Transparency Act of 2019?  Peter Greenberg.com Travel News

Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising - EFF
Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising  EFF

New connected TV study debunks 3 common myths about political advertising - AdAge.com
New connected TV study debunks 3 common myths about political advertising  AdAge.com

House subcommittee asks e-cigarette companies to stop advertising - CNBC
House subcommittee asks e-cigarette companies to stop advertising  CNBC

Global TV Advertising Market Data Analysis 2019-2025 : CBS, Comcast, News, Viacom, Fisher Communication, Gray Television, LiveRail - Industry Research Reports
Global TV Advertising Market Data Analysis 2019-2025 : CBS, Comcast, News, Viacom, Fisher Communication, Gray Television, LiveRail  Industry Research Reports

Is Extended Reality The Future Of Digital Advertising? - Forbes
Is Extended Reality The Future Of Digital Advertising?  Forbes

Snapchat Introduces a New Ad Unit for Ecommerce Advertisers - Search Engine Journal
Snapchat Introduces a New Ad Unit for Ecommerce Advertisers  Search Engine Journal

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