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Print Advertising: Knowing What To Put In Your Ads


So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad.

The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad.

Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action.

The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart.

Your goal should be to impart one SINGLE message. And that message should support your objective.

Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email).

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. August / 25 / 2019

Activision Blizzard's Advertising Business Is Gaining Momentum - The Motley Fool
Activision Blizzard's Advertising Business Is Gaining Momentum  The Motley Fool

Analysts believe advertising is a $500 million opportunity -- but that could prove conservative.


ILLINOIS PRESS ADVERTISING - Ad from 2019-08-25 | Services - Quad-Cities Online
ILLINOIS PRESS ADVERTISING - Ad from 2019-08-25 | Services  Quad-Cities Online

ILLINOIS PRESS ADVERTISING - Ad from 2019-08-25: EXHIBIT B-1: FORM OF SUMMARY PUBLICATION NOTICE LEGAL NOTICE OF PRO...


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Epoch Times banned from advertising on Facebook after breaking ad rules - The Verge
Epoch Times banned from advertising on Facebook after breaking ad rules  The Verge

Facebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...


Leaner WPP prepares for a new era of advertising - Financial Times
Leaner WPP prepares for a new era of advertising  Financial Times

Shortly after becoming chief executive of WPP last year, Mark Read called the advertising group's 150 top directors to a week-long meeting in Brooklyn to ...


Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud - Los Angeles Times
Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud  Los Angeles Times

Weedmaps has been criticized for years for helping unlicensed dispensaries flourish as California struggled to permit businesses and regulate the industry. Now ...


Advertising Week New York Evolves - with Tech, Culture, and Data at the Table - Grit Daily
Advertising Week New York Evolves - with Tech, Culture, and Data at the Table  Grit Daily

Advertising Week New York is coming up September 23-26 and Grit Daily will be there to cover it with a number of features and exclusives.


U.K. Regulator Warns Claims-Management Firms About Misleading Advertising - Wall Street Journal
U.K. Regulator Warns Claims-Management Firms About Misleading Advertising  Wall Street Journal

A U.K. financial regulator issued a warning to claims-management companies, saying the industry has been providing misleading information to customers in its ...


Biz Roundup: Seminar focuses on online advertising strategies - Salisbury Post - Salisbury Post
Biz Roundup: Seminar focuses on online advertising strategies - Salisbury Post  Salisbury Post

Learn how to make the most of online advertising. SALISBURY — Local businesses have a chance to hear from an industry insider about how to hit the mark ...


Google Chrome proposes 'privacy sandbox' to reform advertising evils - CNET
Google Chrome proposes 'privacy sandbox' to reform advertising evils  CNET

Publisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.


The rise of advertising activism in the Trump era - Axios
The rise of advertising activism in the Trump era  Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever - Adweek
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising - News One
Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising  News One

The announcement that Popeyes had a new chicken sandwich launched a war between fast-food restaurants resulting in $24 million in free advertising for the ...


Weedmaps Changes Advertising Policy Before Class Action Suit Is Filed | Corporate Counsel - Law.com
Weedmaps Changes Advertising Policy Before Class Action Suit Is Filed | Corporate Counsel  Law.com

The lawsuit would have been filed by the Los Angeles-based cannabis firm Zuber Lawler and would have sought relief under California's Unfair Competition ...


Editorial: Free advertising for Apple Card isn't coming from unit sales or market share - AppleInsider
Editorial: Free advertising for Apple Card isn't coming from unit sales or market share  AppleInsider

Apple Card is all over the news, in part because the physical legacy card it ships with can be scuffed up if you throw it in your jeans pocket with coins and keys.


Quibi Head of Partnerships and Advertising Tim Connolly Departs - Variety
Quibi Head of Partnerships and Advertising Tim Connolly Departs  Variety

Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the company.


Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies - Forbes
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.


NGE IP Focus: Advertising & Social Media | Neal, Gerber & Eisenberg LLP - JD Supra
NGE IP Focus: Advertising & Social Media | Neal, Gerber & Eisenberg LLP  JD Supra

Neal Gerber Eisenberg and Wolters Kluwer have teamed up to bring you NGE IP Focus, a quarterly newsletter dedicated to intellectual property-related legal ...


Juul, Philip Morris sued for marketing to minors, deceptive advertising - CNET
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNET

It's one more criticism of the e-cigarette industry's effect on young people.


Tucker Carlson’s Fox News Show Loses More Advertisers - The New York Times
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


Weedmaps announces it will stop advertising unlicensed cannabis retailers 'later this year' - Marijuana Business Daily
Weedmaps announces it will stop advertising unlicensed cannabis retailers 'later this year'  Marijuana Business Daily

Online advertising giant Weedmaps.com announced Wednesday in a press release that it will begin requiring a state license number for all marijuana retail ...


Advertising patches soon coming to MLB? - NBCSports.com
Advertising patches soon coming to MLB?  NBCSports.com

A new addition might be coming to MLB uniforms soon but we're not too sure how everyone is going to feel about it.


Paul Bunyan and other fiberglass advertising giants ride again at Bell Plastics in Hayward California - Boing Boing
Paul Bunyan and other fiberglass advertising giants ride again at Bell Plastics in Hayward California  Boing Boing

Before we had several tiny screens to entertain us on road trips, we were confined to but one: the window. Imagine being stuffed into the back seat of your mom's ...


12 Strategies To Keep In Mind When Designing Advertising For E-Commerce - Forbes
12 Strategies To Keep In Mind When Designing Advertising For E-Commerce  Forbes

Understanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. Follow these tips for ...


Your Illinois News Radar » *** UPDATED x1 *** False advertising? - The Capitol Fax Blog
Your Illinois News Radar » *** UPDATED x1 *** False advertising?  The Capitol Fax Blog

Thursday, Aug 22, 2019. * Illinois Republican Party fundraising email… Recently, Illinois Democrat State Senator Martin Sandoval, an outspoken critic of ...


Social media influencers becoming the norm for advertising - WRAL.com
Social media influencers becoming the norm for advertising  WRAL.com

When Caroline Bowers travels around the Triangle with her dog, it's pretty common for people to stop her. Not just because Holden is an adorable golden ...


With Players' Weekend's success, is MLB adding advertising patches to uniforms? - NJ.com
With Players' Weekend's success, is MLB adding advertising patches to uniforms?  NJ.com

Major League Baseball continues its recent Players' Weekend tradition over the next three days. A similarly drastic change to MLB uniforms might be coming in ...


Advertising icons real and imagined meet in a digital mural from the Clio Awards - AdAge.com
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.com

The interactive, annotated project celebrates 60 years of the show.


SNHU Is The Fastest-Growing Private College, And Spends The Most On Advertising - New Hampshire Public Radio
SNHU Is The Fastest-Growing Private College, And Spends The Most On Advertising  New Hampshire Public Radio

New data shows that Southern New Hampshire University spends more on advertising and marketing than any other private, non-profit college in the country.


Tillamook creamery accused of falsely advertising dairy products - KGW.com
Tillamook creamery accused of falsely advertising dairy products  KGW.com

SALEM, Ore. — A class-action lawsuit claims that an Oregon creamery association falsely advertises the source of its milk, a report said. The lawsuit was filed by ...


Want To Be A Unicorn? Hire A Chameleon: Profile Of The Future Advertising Seller - AdExchanger
Want To Be A Unicorn? Hire A Chameleon: Profile Of The Future Advertising Seller  AdExchanger

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is by Patrick O'Leary, founder and CEO at boostr. Much has ...


8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day - Adweek
8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day  Adweek

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public ...


TLC Bans Advertising On Ride-Share Vehicles - CBS New York
TLC Bans Advertising On Ride-Share Vehicles  CBS New York

The Taxi and Limousine Commission has reversed a previous decision and banned ride-share vehicles from displaying ads on their cars. 1 day ago ...


Carlson Hemorrhaging Advertisers After Offensive Comments - TPM
Carlson Hemorrhaging Advertisers After Offensive Comments  TPM

Fox News host Tucker Carlson's recent comments about white supremacy being a “hoax” have driven off yet more advertisers from his show.


10 marketing and advertising companies helping with CCPA regulation - Business Insider
10 marketing and advertising companies helping with CCPA regulation  Business Insider

Business Insider has identified the leading companies that are helping marketers navigate privacy regulations.


Find Your Match: 6 Advertising Agency Types - G2
Find Your Match: 6 Advertising Agency Types  G2

Are you looking for an advertising agency to *service* your company? Learn more about how to know which advertising agency is right for you and your needs.


What You Need to Know About Advertising on TikTok - Social Media Today
What You Need to Know About Advertising on TikTok  Social Media Today

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...


Viacom-CBS Merger Could Boost Advertising Ambitions - The Wall Street Journal
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street Journal

The merger of CBS Corp. and Viacom Inc. creates a larger media company better positioned to pursue advanced advertising technology and ad-supported ...


Facebook's Expanding Search Advertising - Yahoo Finance
Facebook's Expanding Search Advertising  Yahoo Finance

More marketers can now place ads in Facebook's search results, but there's a catch.


Location Advertising's Wasted Dollars: A Radio or TV Opportunity? - Radio & Television Business Report
Location Advertising's Wasted Dollars: A Radio or TV Opportunity?  Radio & Television Business Report

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality.


Twitter bans advertising from state-controlled news outlets - Engadget
Twitter bans advertising from state-controlled news outlets  Engadget

Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...


Class-action lawsuit against Tillamook creamery alleges misleading advertising - Statesman Journal
Class-action lawsuit against Tillamook creamery alleges misleading advertising  Statesman Journal

The company falsely claims its cows live on small farms on the coast, when most of its milk comes from a megadairy in eastern Oregon, the lawsuit says.


Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers? - Forbes
Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  Forbes

With privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...


Facebook banned advertisements from The Epoch Times after it bought $1.5 million of Trump ads in 6 months - Business Insider
Facebook banned advertisements from The Epoch Times after it bought $1.5 million of Trump ads in 6 months  Business Insider

Facebook banned pro-Donald Trump publication The Epoch Times from advertising on its platform after it tried to sneak ads past its review system.


Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M - Medical Marketing and Media
Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and Media

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...


Amazon Management Talks One-Day Shipping, Video Advertising, and More - The Motley Fool
Amazon Management Talks One-Day Shipping, Video Advertising, and More  The Motley Fool

Amazon (NASDAQ:AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...


You Were Right, Walt Mossberg: The Cookie Did Not Improve Online Advertising 08/22/2019 - MediaPost Communications
You Were Right, Walt Mossberg: The Cookie Did Not Improve Online Advertising 08/22/2019  MediaPost Communications

The following was previously published in an earlier edition of Media Insider. As a result of steps being taken by companies like Apple and Google, and partly as ...


Vlaams Belang outspends other parties on online advertising - The Brussels Times
Vlaams Belang outspends other parties on online advertising  The Brussels Times

Vlaams Belang and its key politicians are continuing to invest heavily in Facebook adverts. They spent more than 100000 euros in just one month. The party.


Voices @ SVA: BFA Advertising Student Jaewoo Park - SVA Features
Voices @ SVA: BFA Advertising Student Jaewoo Park  SVA Features

Over the last few weeks, SVA has highlighted students in our Voices se...


Microsoft buys retail advertising start-up PromoteIQ - CNBC
Microsoft buys retail advertising start-up PromoteIQ  CNBC

As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.


Battle between meat, meat-alternative companies over advertising continues in court - WKRN News 2
Battle between meat, meat-alternative companies over advertising continues in court  WKRN News 2

WASHINGTON D.C (NEXSTAR) — Meat producers have a beef with the vegan industry. They want plant-based, meat-alternative companies to stop labeling ...


Planet Nine launches alternative to in-game advertising and digital currencies - VentureBeat
Planet Nine launches alternative to in-game advertising and digital currencies  VentureBeat

Planet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...


CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising - Deadline
CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising  Deadline

CBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.


MLB Uniform Advertisements Could Be On The Way - Forbes
MLB Uniform Advertisements Could Be On The Way  Forbes

Sleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.


'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online - The Wall Street Journal
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street Journal

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...


New advertising standards to apply to Telecom companies in Ireland - Big News Network
New advertising standards to apply to Telecom companies in Ireland  Big News Network

New guidelines relating to the advertising of mobile phone and broadband services by the Advertising Standards Authority for Ireland will start on 1 September.


Tucker Carlson returns to Fox News -- but advertisers are staying away - Media Matters for America
Tucker Carlson returns to Fox News -- but advertisers are staying away  Media Matters for America

Fox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist ...


Pinterest reports strong demand for advertising on its social-media service - AdAge.com
Pinterest reports strong demand for advertising on its social-media service  AdAge.com

The stock gained value on a second-quarter report highlighting revenue, users, and a 2019 forecast.


State audit targets lottery advertising - Gainesville Sun
State audit targets lottery advertising  Gainesville Sun

The audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.


YouTube is expected to end targeted advertising on videos for kids - Digital Information World
YouTube is expected to end targeted advertising on videos for kids  Digital Information World

YouTube is a platform that always tries to create a secure space for its users. Even though the platform was investigated for Children privacy but it still is creating ...


The Manipulative Power of an Advertisement Of Professional Services - Justia Verdict
The Manipulative Power of an Advertisement Of Professional Services  Justia Verdict

The following is an advertisement that invites and incites thought and comment. The comments follow the words of the advertisement. The name of the author is ...


YouTube Is Finalizing Plans To Remove Targeted Advertising From Videos Aimed At Kids (Report) - Tubefilter
YouTube Is Finalizing Plans To Remove Targeted Advertising From Videos Aimed At Kids (Report)  Tubefilter

YouTube appears to have decided on the next step it will take to attempt to boost child safety on its platform. Executives are finalizing a plans to stop running ...


Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America - AdExchanger
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchanger

As Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...


Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show - Charlotte Agenda
Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show  Charlotte Agenda

What started as a normal personal Instagram account where proud mother of two Brittny Ervin shared cute photos of her kids, later launched into an influencer ...


Diversity in advertising makes business sense - South China Morning Post
Diversity in advertising makes business sense  South China Morning Post

Advertising has as much power to challenge perceptions and conventions as to reinforce bias and stereotypes. Unfortunately, businesses that have the money ...


Google Policy Limiting Advertising for Pro-Life Pregnancy Centers Fails to Work - Christianheadlines.com
Google Policy Limiting Advertising for Pro-Life Pregnancy Centers Fails to Work  Christianheadlines.com

A Google policy that aimed to make it extremely difficult for crisis pregnancy services to advertise on its platform has failed to work properly. The tech giant ...


How to use Amazon advertising’s dynamic bidding feature - Search Engine Land
How to use Amazon advertising’s dynamic bidding feature  Search Engine Land

Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...


Brands Must Prepare For Advertising In A Cookie-Less World - AdExchanger
Brands Must Prepare For Advertising In A Cookie-Less World  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Global Social Advertising Software Market Analysis Report 2019: Facebook, 4C, WordStream, FastTony.es, Marin Software, MediaMath - Financial Newspaper
Global Social Advertising Software Market Analysis Report 2019: Facebook, 4C, WordStream, FastTony.es, Marin Software, MediaMath  Financial Newspaper

The market report, titled “Social Advertising Software Market” is a broad research dependent on Social Advertising Software market, which examines the ...


350.org On Challenging Facebook’s Fossil Fuel Advertising Profits - CleanTechnica
350.org On Challenging Facebook’s Fossil Fuel Advertising Profits  CleanTechnica

August 23rd, 2019 by The Beam. By Liam J. Kelly. If you aren't familiar with 350.org, the group is a grassroots movement pursuing a fossil-free future via ...


Brian Wieser: Exploring America's digital advertising trends - The Drum
Brian Wieser: Exploring America's digital advertising trends  The Drum

Digital media is ubiquitous in American life, coinciding with and driving significant growth in spending on related advertising. However, with so much scale and ...


Weak Ad Market Slams Advertising Bellwether Focus Media - Caixin Global
Weak Ad Market Slams Advertising Bellwether Focus Media  Caixin Global

Outdoor advertising specialist Focus Media said its revenue sagged and profit plunged in the first half of the year, as the industry veteran faced twin headwinds ...


Facebook Watch Draws More Advertisers—Gradually - The Wall Street Journal
Facebook Watch Draws More Advertisers—Gradually  The Wall Street Journal

Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.


UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion - CoinDesk
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDesk

The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).


Thank you to our GOLD Annual Sponsor Adventure Advertising - PenBayPilot.com
Thank you to our GOLD Annual Sponsor Adventure Advertising  PenBayPilot.com

West Bay Rotary would like to thank our GOLD annual sponsor Adventure Advertising . Adventure Advertising is a locally-owned advertising and marketing ...


Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending - The Chronicle of Higher Education
Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending  The Chronicle of Higher Education

Three of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...


Resort fees: Bait and switch or false advertising? | Letters - Orlando Sentinel
Resort fees: Bait and switch or false advertising? | Letters  Orlando Sentinel

Great editorial Tuesday (“Stop gouging hotel visitors”). I have long resented paying a resort fee for things I don't use. Are these hidden costs bait and switch, ...


Thank You To Our Advertisers - Reston Now
Thank You To Our Advertisers  Reston Now

RestonNow.com is an advertiser-supported independent local news website. Our advertisers allow us and our dedicated full-time staff to publish ...


Amazon and DSPs Foresee an Advertising Utopia in CTV - Adweek
Amazon and DSPs Foresee an Advertising Utopia in CTV  Adweek

The retail giant claims it's built a better streaming *service* for advertisers. But will fraudsters ruin the party?


‘Reclaim a seat at the table’: Microsoft is diversifying its advertising business - Digiday
‘Reclaim a seat at the table’: Microsoft is diversifying its advertising business  Digiday

Microsoft is diversifying its ad business as it continues to look for areas of growth and refines its B2B focus. Earlier this week, the company announced that it had ...


German gambling advertising tripled over the last five years - CalvinAyre.com
German gambling advertising tripled over the last five years  CalvinAyre.com

A new study claims Germany's gambling advertising spending has tripled over the past five years, with much of the growth driven by online casino ads.


Twitter's 6-second rule means advertisers can pay for completed ad views - AdAge.com
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


Don't Waste Your Money Ad claims you can earn money advertising Dr Pepper John Matarese - WCPO
Don't Waste Your Money Ad claims you can earn money advertising Dr Pepper John Matarese  WCPO

Drivers are signing up for an offer to earn hundreds of dollars advertising Dr Pepper on your car.


Kroger Is Upping Its Advertising Game - Fortune
Kroger Is Upping Its Advertising Game  Fortune

Naming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.


Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes - Marketing Land
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing Land

Once upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...


Global Search Advertising Software Market Analysis Report 2019: WordStream, AdWords, Kenshoo Infinity Suite, Marin Software - Financial Newspaper
Global Search Advertising Software Market Analysis Report 2019: WordStream, AdWords, Kenshoo Infinity Suite, Marin Software  Financial Newspaper

The worldwide “Search Advertising Software Market” statistical surveying report is an inescapable research report that contacts the most imperative parts of the ...


Amazon’s high-flying advertising growth levels out - Marketing Land
Amazon’s high-flying advertising growth levels out  Marketing Land

Amazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...


UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 82% IN H1 2019 – UIA ASSOCIATION - Ukraine open for business
UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 82% IN H1 2019 – UIA ASSOCIATION  Ukraine open for business

The Ukrainian media Internet advertising market expands by 82% in H1 2019, to UAH 1.987 billion, the Ukrainian Internet Association (UIA) has said. The.


US Advertising: Can Twitter Start to Capitalize on the Boom? % - Market Realist
US Advertising: Can Twitter Start to Capitalize on the Boom? %  Market Realist

Twitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.


Amazon Is Looking to Put Advertising Data on a Blockchain - CoinDesk
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDesk

Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...


Russia demands Google stop advertising 'illegal' protests on YouTube - Engadget
Russia demands Google stop advertising 'illegal' protests on YouTube  Engadget

Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...


Facebook to remove thousands of outdated interest targets for advertising - Marketing Land
Facebook to remove thousands of outdated interest targets for advertising  Marketing Land

Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...


How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim - The New York Times
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim  The New York Times

Some of President Trump's re-election ads have repeated his inflammatory claims about an “invasion” on the southern border — language that is under scrutiny ...


Your quick-start guide to podcast advertising - Marketing Land
Your quick-start guide to podcast advertising  Marketing Land

Podcasts have been around for over a decade, but it's only within the last few years that the format has begun to capture the attention of the general public.


20 NFL games advertisers can't afford to ignore - AdAge.com
20 NFL games advertisers can't afford to ignore  AdAge.com

We predict the NFL games advertisers won't want to miss.


Kang Daniel signs an advertising contract with Mexicana Chicken - allkpop
Kang Daniel signs an advertising contract with Mexicana Chicken  allkpop

Kang Daniel has landed an advertising deal with Mexicana Chicken!On August 22nd, the major fried chicken franchise announced that they had signed a…


'Waves of fury': the backlash that led advertisers to desert Alan Jones - The Guardian
'Waves of fury': the backlash that led advertisers to desert Alan Jones  The Guardian

The king of talkback radio is on shaky ground after his Jacinda Ardern comments, with 2GB warning this is his last chance. Amanda Meade. Fri 23 Aug 2019 ...


Advertising in apps: Decisions behind those targeted, sometimes invasive ads we see - University of Michigan News
Advertising in apps: Decisions behind those targeted, sometimes invasive ads we see  University of Michigan News

ANN ARBOR—Objectionable ad that offends your sensibilities come up in that new app you just bought? Feeling a little violated because an ad for something ...


Natalie Morales blames NBC's lack of advertising for cancellation of Abby's - Gay Times Magazine
Natalie Morales blames NBC's lack of advertising for cancellation of Abby's  Gay Times Magazine

Natalie Morales has said that NBC failing to advertise the sitcom Abby's, which featured a bisexual lead, is the reason the show ended up being cancelled.


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