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Testimonials Convert Prospects Into Buyers


Big businesses get instant credibility with their well-known
company name or brand name. But small companies have to
create their own credibility. One of most powerful tools you
can use for this is customer testimonials.

Here are 5 tips to help you get persuasive testimonials
...and use them to convert prospects into buyers.

1. Continuously Collect Testimonials

Start by setting up a file to store the positive comments
you get from customers. Many good testimonials are hidden in
the casual comments customers make during normal
communications.

Don't overlook the positive comments you get by phone or in
person. Write them down and add them to your file.

Next, look for some ways you can stimulate customers to give
you testimonials. For example, send a postcard or email
message to recent customers asking what they liked best
about your product or service. You'll be surprised at some
of the glowing comments you get.

You don't need a lot of testimonials before you can start
using them. Three is normally enough unless your sales
message is unusually long.

2. Try to Get Varied Testimonials

All of your prospects and customers are not exactly the
same. Different aspects of your products and services are
likely to appeal to different prospects.

Try to get testimonials that mention a variety of results
achieved by your customers. The more benefits you can reveal
with customer testimonials, the more business they will
generate for you.

3. Some Testimonials Are Better Than Others

Avoid using testimonials that are not specific. For example,
"I really liked your service a lot", is nice for you to
know. But it won't stimulate many prospects to buy.

Instead, look for testimonials that describe specific
results. For example, "In just 2 weeks I lost 9 pounds, feel
years younger and still continue to enjoy my favorite
foods." That testimonial will motivate anybody who wants to
lose weight to get your program fast.

4. Get Permission to Use Testimonials

Always get your customer's permission before using their
testimonial. And tell them how they will be identified with
the testimonial. For example, I usually include at least my
customer's name, city and state (or country).

If you sell to businesses instead of to individuals you may
want to include some other things about each customer with
their testimonial. For example, your customer's title, the
company name, the type of industry or anything else that
would appeal to other customers like them.

5. Highlight Testimonials When You Use Them

You can group all testimonials together in your sales letter
or web page ...especially if the message is short. Or you
can scatter them strategically throughout your message
...especially if the message is long. But always highlight
testimonials so they stand out from the rest of your
message.

For example, display them in italic letters enclosed in
quote marks. On web pages you can further highlight them in
yellow or some other color that contrasts with the
background color of the page.

The 5 tips in this article revealed how you can get
persuasive testimonials - and use them with maximum impact.
Start applying these tips now in your business and you will
quickly start converting more prospects into buyers.

(c) 2004 Bob Leduc  http://BobLeduc.com

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. March / 28 / 2024

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Tesla starts advertising campaign on Cars.com  TESLARATI

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AI advertising start-up valued at $4bn after fundraising  Financial Times

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How Google's entry into in-game advertising puts a spotlight on an industry in flux  Digiday

Facebook secretly spied on Snapchat usage to confuse advertisers, court docs say - Ars Technica
Facebook secretly spied on Snapchat usage to confuse advertisers, court docs say  Ars Technica

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Adobe's new GenStudio platform is an AI factory for advertisers  The Verge

SNAP Brings Sponsored AR Filters for Advertisers on Snapchat - Yahoo Finance
SNAP Brings Sponsored AR Filters for Advertisers on Snapchat  Yahoo Finance

Why Advertisers Claim Meta Owes $7 Billion in Damages - Adweek
Why Advertisers Claim Meta Owes $7 Billion in Damages  Adweek

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Our 2023 Ads Safety Report  The Keyword | Google Product and Technology News

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Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ...  Ropes & Gray LLP

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New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report  Nielsen

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Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

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Advertising can find its mojo again  The Media Leader

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Streaming, Politics Star In Magna 2024 US Ad Forecast  AdExchanger

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23 Gen Z advertising and marketing leaders  Ad Age

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Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising  ExchangeWire

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Russian media advertising market grows 'fantastically' — RealnoeVremya.com  Realnoe vremya

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Brands report a rise in imposter advertisers on platforms like Meta & TikTok  Modern Retail

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Changing the Game: How Games Advertising Powers Performance  IAB

T-Mobile NAD Challenge of Charter Advertising Results in Referral to FTC Upon Charter Declining to Participate - JD Supra
T-Mobile NAD Challenge of Charter Advertising Results in Referral to FTC Upon Charter Declining to Participate  JD Supra

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The New Paradigm of Advertising Sees Content Patterns Changing  Grit Daily

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GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

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CFPB Flags False Advertising Risk For Money Transfer Firms  Law360

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Sing Tao House to be renovated into new advertising firm  The Post

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Political Advertising in the Era of Artificial Intelligence: What Lies Ahead?  WLS

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Happy Hemp CBD Gummies - Sweet Relief - CBD Marketing & Advertising  ECOWAS

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A robot lawn mower eschews springtime advertising to stand out  The Media Leader

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Advertising Agency TRG Seeks To Offload Office Space in Dallas' Deep Ellum Neighborhood  CoStar Group

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Digital advertising: key updates for businesses (March 2024)  Lexology

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Advertising Agency 2024: Gale  Campaign US

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No joke: UK comedian told to remove hot dog from subway poster over junk food ban  KTLA Los Angeles

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Introducing the Rise of Crypto Officer: Pioneering the Future of Digital Advertising  StreetInsider.com

HOAX: These posts on Facebook advertising jobs at Quickmart Supermarket are fraudulent - PesaCheck
HOAX: These posts on Facebook advertising jobs at Quickmart Supermarket are fraudulent  PesaCheck

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Mobile Advertising 2024  eMarketer

New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video - PR Newswire
New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video  PR Newswire

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Blackston Financial Advisory Group LLC Takes $360000 Position in Lamar Advertising (NASDAQ:LAMR)  Defense World

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Measured solves advertising’s walled garden problem  Martechcube

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Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities  Business Wire

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Ph.D. alum wins dissertation award, promoting women and diversity in advertising  UNC Hussman School of Journalism and Media

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The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024  DataDrivenInvestor

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Advertising giant GroupM pledges to double spending on women’s sports  Awful Announcing

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All-conquering Publicis snaffles Pfizer creative from IPG  More About Advertising

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Dutch court rules KLM advertising campaign was “greenwashing”  Kennedys Law

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CFPB Issues Warning to Remittance Transfer Providers Over False Advertising  MarketWatch

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Google Ads Suspended 90% More Advertisers This Year Than Last & Removed 5.5 Billion Ads  Search Engine Roundtable

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SeaWorld unveils major advertising campaign  Travel Weekly

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EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause  PYMNTS.com

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Audacy: Cross-Platform Audio Listeners Boost Results For Advertisers.  Insideradio.com

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Tribeca Festival Expands Its X Programming and Awards for Advertisers  Adweek

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K&L Gates commercial litigator takes advertising expertise to Venable  World Intellectual Property Review

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Navigating the Future of Media & Advertising Technology: A Call to Action  MediaVillage

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Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search?  Investor's Business Daily

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InfoSum, Experian’s innovation for auto advertisers’ audience strategy  Martechcube

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Google highlights the impact of GenAI in digital advertising in its latest ads safety report  YourStory

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For Verizon Business, Reaching The Customer Means Empowering The Marketer  AdExchanger

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Pixotope NAB 2024 virtual production showcase features immersive storytelling, new advertising opportunities  NewscastStudio

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The Impact of Online Gambling on Football Sponsorship and Advertising  TheSpread.com

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MAA Ad of the Week: BA’s Avios from Uncommon  More About Advertising

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Future Forward: Zero-Party Data and the Evolution of Retail Advertising  Retail TouchPoints

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Alameda County District Attorney Pamela Price’s Office joins in $17.75 million settlement agreement with Mariner ...  IndiaPost.com

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AI Is Revolutionizing Targeted Advertising — Here Are The Ethical Implications You Need to Consider  Entrepreneur

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The most innovative advertising and marketing companies of 2024  Fast Company

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Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

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In-Video-Game Ad Spend to Reach $11.5 Billion by 2027  Variety

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Meta advertising: 5 best practices for 2024  Search Engine Land

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Microsoft Bing Search And Microsoft Advertising Lead Steps Down, Confirmed 03/27/2024  MediaPost Communications

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Elon Musk's Tesla returns to Facebook to launch ads amid sales slump  Quartz

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HOAX: This poster advertising jobs for drivers at Victory Farms is a scam  PesaCheck

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The IAB thinks brands should get in on game advertising ASAP  Tubefilter

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Triton Digital Buys Sounder In Move To Enhance Its Audio Advertising Capabilities.  Insideradio.com

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5 Best Digital Billboard Advertising Companies (March 2024)  Unite.AI

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How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv  Benzinga

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Is lovingly crafted, homemade advertising Adam Buxton's podcasting secret?  The Drum

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EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

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Environmental group alleges 'greenwashing' by FortisBC in advertising  Vancouver Sun

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Smarter ads, better results: The next era of digital advertising  Think with Google

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Here's Why Lamar Advertising Company (LAMR) Rose in Q4  Yahoo Finance UK

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HOAX: This poster advertising vacancies at KenGen is inauthentic  PesaCheck

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Tesla Has Started Advertising On Facebook And Instagram  CarScoops

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Invibes Advertising : Strong growth in annual results 2023.  sharewise

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Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion  Modern Retail

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Temu and Shein Are the 'Jaws' of Digital Advertising  The Business of Fashion

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ARS Advertising Completes Acquisition of Manifest  GlobeNewswire

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CPG Will Reshape Marketing Strategies In 2024  Forbes

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Paramount+ sees "pent-up demand" for advertising  AdNews

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Meta Platforms must face advertisers' class action, US appeals court says  Reuters

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Agency Report Card 2023: AKQA | Advertising  Campaign Asia

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Agency Report Card 2023: Publicis Media | Advertising  Campaign Asia

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