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Testimonials Convert Prospects Into Buyers


Big businesses get instant credibility with their well-known
company name or brand name. But small companies have to
create their own credibility. One of most powerful tools you
can use for this is customer testimonials.

Here are 5 tips to help you get persuasive testimonials
...and use them to convert prospects into buyers.

1. Continuously Collect Testimonials

Start by setting up a file to store the positive comments
you get from customers. Many good testimonials are hidden in
the casual comments customers make during normal
communications.

Don't overlook the positive comments you get by phone or in
person. Write them down and add them to your file.

Next, look for some ways you can stimulate customers to give
you testimonials. For example, send a postcard or email
message to recent customers asking what they liked best
about your product or service. You'll be surprised at some
of the glowing comments you get.

You don't need a lot of testimonials before you can start
using them. Three is normally enough unless your sales
message is unusually long.

2. Try to Get Varied Testimonials

All of your prospects and customers are not exactly the
same. Different aspects of your products and services are
likely to appeal to different prospects.

Try to get testimonials that mention a variety of results
achieved by your customers. The more benefits you can reveal
with customer testimonials, the more business they will
generate for you.

3. Some Testimonials Are Better Than Others

Avoid using testimonials that are not specific. For example,
"I really liked your service a lot", is nice for you to
know. But it won't stimulate many prospects to buy.

Instead, look for testimonials that describe specific
results. For example, "In just 2 weeks I lost 9 pounds, feel
years younger and still continue to enjoy my favorite
foods." That testimonial will motivate anybody who wants to
lose weight to get your program fast.

4. Get Permission to Use Testimonials

Always get your customer's permission before using their
testimonial. And tell them how they will be identified with
the testimonial. For example, I usually include at least my
customer's name, city and state (or country).

If you sell to businesses instead of to individuals you may
want to include some other things about each customer with
their testimonial. For example, your customer's title, the
company name, the type of industry or anything else that
would appeal to other customers like them.

5. Highlight Testimonials When You Use Them

You can group all testimonials together in your sales letter
or web page ...especially if the message is short. Or you
can scatter them strategically throughout your message
...especially if the message is long. But always highlight
testimonials so they stand out from the rest of your
message.

For example, display them in italic letters enclosed in
quote marks. On web pages you can further highlight them in
yellow or some other color that contrasts with the
background color of the page.

The 5 tips in this article revealed how you can get
persuasive testimonials - and use them with maximum impact.
Start applying these tips now in your business and you will
quickly start converting more prospects into buyers.

(c) 2004 Bob Leduc  http://BobLeduc.com

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. January / 28 / 2020

‘Trust Me’ Advertising Does Not Build Trust. Create A Trust Agenda. - Forbes
‘Trust Me’ Advertising Does Not Build Trust. Create A Trust Agenda.  Forbes

3 Reasons Netflix Isn't Interested in Advertising - The Motley Fool
3 Reasons Netflix Isn't Interested in Advertising  The Motley Fool

Global Outdoor Advertising Market 2019-2023|Growing Penetration of LED Mobile Billboards to Boost Growth | Technavio - Yahoo Finance
Global Outdoor Advertising Market 2019-2023|Growing Penetration of LED Mobile Billboards to Boost Growth | Technavio  Yahoo Finance

Advertisers Keep Fumbling The Ball By Playing The Short Game - Forbes
Advertisers Keep Fumbling The Ball By Playing The Short Game  Forbes

Portland Advertising Agency Reintroduces Itself As Rain - Yahoo Finance
Portland Advertising Agency Reintroduces Itself As Rain  Yahoo Finance

11 Amazon Advertising Mistakes to Avoid in 2020 - Search Engine Journal
11 Amazon Advertising Mistakes to Avoid in 2020  Search Engine Journal

Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat - ExchangeWire
Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat  ExchangeWire

Concerns raised over bill to change legal advertising requirements | News, Sports, Jobs - The Inter-Mountain
Concerns raised over bill to change legal advertising requirements | News, Sports, Jobs  The Inter-Mountain

Marines wanted for service's new advertising campaign - Marine Corps - Stars and Stripes
Marines wanted for service's new advertising campaign - Marine Corps  Stars and Stripes

Rideshare advertising bills head to committee this week - Florida Politics
Rideshare advertising bills head to committee this week  Florida Politics

What You Should Know About Super Bowl LIV Advertising And Broadcast - Forbes
What You Should Know About Super Bowl LIV Advertising And Broadcast  Forbes

How predictive advertising is changing the future of digital marketing - ClickZ
How predictive advertising is changing the future of digital marketing  ClickZ

Network news, advertising key sources of information for Iowa caucusgoers - The Gazette
Network news, advertising key sources of information for Iowa caucusgoers  The Gazette

Super Bowl advertisers postpone marketing in wake of Kobe Bryant's death - AdAge.com
Super Bowl advertisers postpone marketing in wake of Kobe Bryant's death  AdAge.com

WV House lawmakers debate legal advertising bill - WV News
WV House lawmakers debate legal advertising bill  WV News

State Journal's Latek recognized for advertising excellence | Business - State-Journal.com
State Journal's Latek recognized for advertising excellence | Business  State-Journal.com

US ramps up probe into Google's online advertising monopoly - Techradar
US ramps up probe into Google's online advertising monopoly  Techradar

Digital advertising could be coming to an Uber near you - Florida Politics
Digital advertising could be coming to an Uber near you  Florida Politics

Planters Super Bowl advertising is still a go after Kobe Bryant's death - Chicago Business Journal
Planters Super Bowl advertising is still a go after Kobe Bryant's death  Chicago Business Journal

Advertising company remembers Kobe Bryant through billboards across the country - WKBN.com
Advertising company remembers Kobe Bryant through billboards across the country  WKBN.com

Vintage advertising sold products and services | History - Effingham Daily News
Vintage advertising sold products and services | History  Effingham Daily News

Whitewater Advertising Association teaches students creativity - Royal Purple News
Whitewater Advertising Association teaches students creativity  Royal Purple News

As Addressable TV Advertising Grows, The Industry Must Address Overwrite Measurement - AdExchanger
As Addressable TV Advertising Grows, The Industry Must Address Overwrite Measurement  AdExchanger

New Era Of Interactive Video Will Create More Advertising Opportunities For Brands - Forbes
New Era Of Interactive Video Will Create More Advertising Opportunities For Brands  Forbes

RAMMSTEIN Advertising Coming Tour With Blimps - Metal Injection.net
RAMMSTEIN Advertising Coming Tour With Blimps  Metal Injection.net

Global AI in Out-Of-Home (OOH) Advertising Market was Valued at US$ 1,808.3 Mn in 2018 and is Expected to Grow at a CAGR of 11.22% Over the Forecast Period, Owing to the Increase in AI Based Personalized Ad Content, says Absolute Markets Insights - PRNewswire
Global AI in Out-Of-Home (OOH) Advertising Market was Valued at US$ 1,808.3 Mn in 2018 and is Expected to Grow at a CAGR of 11.22% Over the Forecast Period, Owing to the Increase in AI Based Personalized Ad Content, says Absolute Markets Insights  PRNewswire

Five groups seek Magnolia Advertising and Promotion money - Magnoliareporter
Five groups seek Magnolia Advertising and Promotion money  Magnoliareporter

An Hour of Advertising with… Jonathan Burley - The Drum
An Hour of Advertising with… Jonathan Burley  The Drum

National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported - Yahoo Finance
National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported  Yahoo Finance

Census Bureau advertising campaign creates awareness for 2020 - Carlsbad Current Argus
Census Bureau advertising campaign creates awareness for 2020  Carlsbad Current Argus

Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader - Inc.
Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader  Inc.

Given The Cost, Does Super Bowl Advertising Make Sense? - Forbes
Given The Cost, Does Super Bowl Advertising Make Sense?  Forbes

SPONSORED ADVERTISING BY ADVENTHEALTH: House Calls: Cervical Cancer, Cervical Health Awareness Month - FOX 35 Orlando
SPONSORED ADVERTISING BY ADVENTHEALTH: House Calls: Cervical Cancer, Cervical Health Awareness Month  FOX 35 Orlando

How global advertisers are pushing for a new approach to brand safety - Digiday
How global advertisers are pushing for a new approach to brand safety  Digiday

Why VIZIO Is Getting Into The Advertising Business - Forbes
Why VIZIO Is Getting Into The Advertising Business  Forbes

Las Vegas Postpones Activity Related To Launch Of New Advertising Campaign In Wake Of Death Of Kobe Bryant, His Daughter Gianna And Others In Helicopter Crash - Yahoo Finance
Las Vegas Postpones Activity Related To Launch Of New Advertising Campaign In Wake Of Death Of Kobe Bryant, His Daughter Gianna And Others In Helicopter Crash  Yahoo Finance

Put government on notice about advertising rules - Opinion - Wilkes-Barre Citizens Voice
Put government on notice about advertising rules - Opinion  Wilkes-Barre Citizens Voice

Richard Edelman, Annie Leibovitz among 2020 Advertising Hall of Fame inductees - AdAge.com
Richard Edelman, Annie Leibovitz among 2020 Advertising Hall of Fame inductees  AdAge.com

Alcohol Trends and Super Bowl Political Advertising - Harvard Business Review
Alcohol Trends and Super Bowl Political Advertising  Harvard Business Review

Local advertising ideas for small business - Augusta Free Press
Local advertising ideas for small business  Augusta Free Press

Advertising industry joins climate fight with launch of twin working groups - www.businessgreen.com
Advertising industry joins climate fight with launch of twin working groups  www.businessgreen.com

Microsoft Advertising Ads Label In Bing Search Blend With Organic Also - Search Engine Roundtable
Microsoft Advertising Ads Label In Bing Search Blend With Organic Also  Search Engine Roundtable

Soapbox: The death of cookies will bring new life to advertising - MarTech Today
Soapbox: The death of cookies will bring new life to advertising  MarTech Today

Irek Zinnurov on sports advertising, tax deductions from training and other initiatives - Realnoe vremya
Irek Zinnurov on sports advertising, tax deductions from training and other initiatives  Realnoe vremya

Fox Adds Commercial Time For SB LIV To Allow For More Advertisers - SportsBusiness Daily
Fox Adds Commercial Time For SB LIV To Allow For More Advertisers  SportsBusiness Daily

Advertisers see early promise in TikTok’s self-serve ad platform - Digiday
Advertisers see early promise in TikTok’s self-serve ad platform  Digiday

How YouTube shields advertisers (not viewers) from harmful videos - Quartz
How YouTube shields advertisers (not viewers) from harmful videos  Quartz

Twitter messed up its advertising system after it tries to troubleshoot the Nazi-ad targeting problem - Digital Information World
Twitter messed up its advertising system after it tries to troubleshoot the Nazi-ad targeting problem  Digital Information World

UPMC Accused Of Giving Private Patient Info To Advertisers - Law360
UPMC Accused Of Giving Private Patient Info To Advertisers  Law360

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

Super Bowl advertisers embrace diversity ... cautiously - AdAge.com
Super Bowl advertisers embrace diversity ... cautiously  AdAge.com

Application made to ASA in attempt to regulate influencers and advertising against selling perfectionism - The Drum
Application made to ASA in attempt to regulate influencers and advertising against selling perfectionism  The Drum

Advertisers sit tight as the Grammys strikes a sour note - AdAge.com
Advertisers sit tight as the Grammys strikes a sour note  AdAge.com

Advertising Tech Audiovisual Media, Brand Marketing Portada New Survey - AiThority
Advertising Tech Audiovisual Media, Brand Marketing Portada New Survey  AiThority

City of Newport working to approve an advertising and promotion commission - KAIT
City of Newport working to approve an advertising and promotion commission  KAIT

LSU's championship run earned $200 million in free advertising for the university - WBRZ
LSU's championship run earned $200 million in free advertising for the university  WBRZ

Student Spotlight: Digital advertising junior Grace Owen, uses her art to give viewers a fresh new perspective on life - The Reveille, LSU's student newspaper
Student Spotlight: Digital advertising junior Grace Owen, uses her art to give viewers a fresh new perspective on life  The Reveille, LSU's student newspaper

Bernie Sanders, Joe Rogan, Human Rights Campaign, and Truth in Advertising - CounterPunch
Bernie Sanders, Joe Rogan, Human Rights Campaign, and Truth in Advertising  CounterPunch

The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach - Digiday
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach  Digiday

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer
Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

Music In Advertising: Heart Or Head – Emotion Or Budget? - Mondaq News Alerts
Music In Advertising: Heart Or Head – Emotion Or Budget?  Mondaq News Alerts

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions - MarTech Series
The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions  MarTech Series

11 key Walmart executives who are leading its advertising business - Business Insider Nordic
11 key Walmart executives who are leading its advertising business  Business Insider Nordic

Jeff Bezos iPhone Hack: Good Advertising for Cryptocurrency Hardware Wallets - CryptoPotato
Jeff Bezos iPhone Hack: Good Advertising for Cryptocurrency Hardware Wallets  CryptoPotato

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy - Digiday
With an influencer advisory board, Clorox is changing up its YouTube advertising strategy  Digiday

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

Sign spinning isn’t just about advertising, it’s a sport too - WBTV
Sign spinning isn’t just about advertising, it’s a sport too  WBTV

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia - Yahoo Finance
Gojek and The Trade Desk Launch Advertising Partnership in Indonesia  Yahoo Finance

SPONSORED ADVERTISING by Philippines Department of Tourism - FOX 11 Los Angeles
SPONSORED ADVERTISING by Philippines Department of Tourism  FOX 11 Los Angeles

Massage Envy ramps up advertising for fast facials - Glossy
Massage Envy ramps up advertising for fast facials  Glossy

LSU's Playoff run results in $200 million advertising exposure - 247Sports
LSU's Playoff run results in $200 million advertising exposure  247Sports

Protecting User-Centric Advertising For The Sake Of Publishers, Advertisers And Customers - Forbes
Protecting User-Centric Advertising For The Sake Of Publishers, Advertisers And Customers  Forbes

Netflix Needs Advertising Plus Subscriptions, Investor Says - Barron's
Netflix Needs Advertising Plus Subscriptions, Investor Says  Barron's

How Advertising Technology Will Cement Streaming's Dominance Over Cable - Motley Fool
How Advertising Technology Will Cement Streaming's Dominance Over Cable  Motley Fool

The CEO of Netflix reaffirms zero interest in advertising: 'No easy money' - Industry Global News 24
The CEO of Netflix reaffirms zero interest in advertising: 'No easy money'  Industry Global News 24

AAF Memphis recognizes Ehrlich's advertising career - The Daily Memphian
AAF Memphis recognizes Ehrlich's advertising career  The Daily Memphian

NC animal shelter advertising 'World's Worst Cat' for adoption - KKTV 11 News
NC animal shelter advertising 'World's Worst Cat' for adoption  KKTV 11 News

Amazon's Expanding Its Video-Advertising Business - The Motley Fool
Amazon's Expanding Its Video-Advertising Business  The Motley Fool

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

US State Maryland Considering Digital Advertising Tax - Tax-news.com
US State Maryland Considering Digital Advertising Tax  Tax-news.com

Microsoft Advertising launches sweepstakes for advertisers - Search Engine Land
Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

TWRA warns of scam website advertising TN fishing license - WKRN News 2
TWRA warns of scam website advertising TN fishing license  WKRN News 2

KNOREX - Providing Precision Performance Marketing Solutions to Advertisers and Agencies - NewsWatch
KNOREX - Providing Precision Performance Marketing Solutions to Advertisers and Agencies  NewsWatch

Direct-response advertisers report some early success with Snapchat’s dynamic ads - Digiday
Direct-response advertisers report some early success with Snapchat’s dynamic ads  Digiday

When is Shake Shack coming to Valley Fair? - The Mercury News
When is Shake Shack coming to Valley Fair?  The Mercury News

Man Hospitalized After Being Struck With Cell Phone Advertisement - Garden City, NY Patch
Man Hospitalized After Being Struck With Cell Phone Advertisement  Garden City, NY Patch

'Legend.' How Kobe Bryant is being memorialized on Sioux Falls billboards - Argus Leader
'Legend.' How Kobe Bryant is being memorialized on Sioux Falls billboards  Argus Leader

B2B Paid Advertising in 2020 with Greg Finn [PODCAST] - Search Engine Journal
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]  Search Engine Journal

Advertising industry steering clear of political fray - Greater Baton Rouge Business Report
Advertising industry steering clear of political fray  Greater Baton Rouge Business Report

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

Alberta man hoping billboards and advertising will find him a kidney donor - CityNews Calgary
Alberta man hoping billboards and advertising will find him a kidney donor  CityNews Calgary

Online Platform Advertising Employment in Tourism and Hospitality Launched - Total Croatia News
Online Platform Advertising Employment in Tourism and Hospitality Launched  Total Croatia News

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers - NPR
Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

Microsoft Advertising to deprecate average position after all - Search Engine Land
Microsoft Advertising to deprecate average position after all  Search Engine Land

Xandr Introduces Pause Ads, Enhances Customer Experience for TV Advertising - MarTech Advisor
Xandr Introduces Pause Ads, Enhances Customer Experience for TV Advertising  MarTech Advisor

Merkle launches digital advertising solution for retailers to monetize their customer data - Marketing Land
Merkle launches digital advertising solution for retailers to monetize their customer data  Marketing Land

Why is brand advertisers are failing to keep up with the dynamic world - Industry Global News 24
Why is brand advertisers are failing to keep up with the dynamic world  Industry Global News 24

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