We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.
I must know the difference between advertising and high art. Oh Great Creator, please give me the answer.
Stir no longer, little vacuous one. Art is in the eye of the beholder, and yes, advertising can be high art.
But Holiest of the Holy, whilst I acknowledge there is a role for subjectivity in the appreciation of art, and that art and advertising similarly use form, color and symbol to convey messages, and that both can be aesthetically pleasing and accessible, and that both share the goal of changing behavior and attitudes, and that both often highlight the tension between reality and ideals and can shape aesthetic tastes, does not an adequate answer to my question depend upon a precise definition of the term art?
Are there not different degrees of creativity and originality? Are there not different types of art?
Surely Majestic One, advertising is not "high" art, but rather popular, propagandistic art?
Not so, little inchworm. Art is a function of apprehension, ergo, there is no difference between "high" and "low" art.
But Mighty Aphrodite, do not ads see the world only through a blinkered lens: as products and services, as target markets and audiences? Do they not promote only consumerism and uphold only the status quo? Are not their motives restricted by budgets and deadlines, and by the necessity of pushing product?
How can ads experiment with ideas for their own sake when fettered by this capitalist manacle?
Do ads not craft specific messages for specific audiences at specific times?
Is not their goal to elicit singular responses?
Do they not aim to please, to arrest the intelligence and to allay our fears with easy solutions, and are they not primarily concerned with positive reactions?
And does not the prerequisite of mass appeal demand mediocrity? Does not art allow for a delight in, and the free play of, ideas for their own sake? Truly outstanding art rarely secures immediate popularity, n'est-ce pas Mon Dieu Seigneur?
Does not art encourage many ways of looking at the world?
Is it not often purposefully ambiguous and open to conflicting interpretation?
Surely, oh Towering One, artists do not worship audiences in the way advertisers do?
Do they not intentionally break boundaries, counter the status quo, and question accepted beliefs?
Many spend decades deconstructing society, transcending political, economic and religious systems, do they not?
You listen not, my pint-sized parvenu. Art is in the eye of the beholder. Hence an advertisement, even if it's only one in a million, can be high art.
But Lord of the Rings, is it not the sale that motivates the creation of advertisements?
Does this not put advertising solely in the realm of the shallow and material?
And thusly, are not ads only original in the context of commerce? And furthermore, did not the great Canadian literary critic Northrop Frye suggest that ads are farcical, ironic and trivial (and that their prodigious power rests here precisely because we view them as a joke, without analyzing their bountiful effects)?
In short, Monsieur Le President, are not advertisements viewed primarily with scorn?
And does not true art inspire awe?
And does it not create new ways of looking at the world and increase our depth of understanding about the meaning of life?
And, as such, does it not reside squarely in the realm of the deep and spiritual?
And does not great art burst forth with such stunning originality that it changes the way we see the world and ourselves?
And are great artists, those rare geniuses, not moved by more than the simple desire for coin, and do they not dwell deeply on the profound questions of man's universal condition?
And is not the equating of "high" art with advertising symptomatic of decadent, hollow, bankrupt, violent societies, which value material goods, "happiness" and facile solutions above all else?
And as such, All Knowing One, is this not an equation we should actively oppose?
Get not thy knickers in a knot wee Gordian. Your philosophizing incites me to slumber.
Nigel Beale is an Ottawa, Canada based writer.
It's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...
Analysts believe advertising is a $500 million opportunity -- but that could prove conservative.
A jump in advertising revenue suggests the newly profitable Chinese internet company is building a toll booth akin to the U.S. e-commerce giant.
Advertising Week New York is coming up September 23-26 and Grit Daily will be there to cover it with a number of features and exclusives.
Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
Facebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...
Weedmaps has been criticized for years for helping unlicensed dispensaries flourish as California struggled to permit businesses and regulate the industry. Now ...
Publisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.
An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...
Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
PubMatic's survey finds programmatic players seek refuge in private marketplaces.
Shortly after becoming chief executive of WPP last year, Mark Read called the advertising group's 150 top directors to a week-long meeting in Brooklyn to ...
The announcement that Popeyes had a new chicken sandwich launched a war between fast-food restaurants resulting in $24 million in free advertising for the ...
In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.
Learn how to make the most of online advertising. SALISBURY — Local businesses have a chance to hear from an industry insider about how to hit the mark ...
It's one more criticism of the e-cigarette industry's effect on young people.
Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.
Understanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. Follow these tips for ...
Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the company.
The auditor-general has found serious flaws with the Environment Department's energy advertising campaign Powering Forward.
Petitions have sprung up calling on billboard owners, Pattison Outdoor Advertising, to take the ads down.
Online advertising giant Weedmaps.com announced Wednesday in a press release that it will begin requiring a state license number for all marijuana retail ...
Before we had several tiny screens to entertain us on road trips, we were confined to but one: the window. Imagine being stuffed into the back seat of your mom's ...
Thursday, Aug 22, 2019. * Illinois Republican Party fundraising email… Recently, Illinois Democrat State Senator Martin Sandoval, an outspoken critic of ...
The interactive, annotated project celebrates 60 years of the show.
A weak July and August, but a positive outlook for the fourth quarter.
SALEM, Ore. — A class-action lawsuit claims that an Oregon creamery association falsely advertises the source of its milk, a report said. The lawsuit was filed by ...
Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public ...
The merger of CBS Corp. and Viacom Inc. creates a larger media company better positioned to pursue advanced advertising technology and ad-supported ...
Undecided whether you should advertise on LinkedIn or other social platforms? Learn how LinkedIn advertising differentiates itself from the pack.
Fox News host Tucker Carlson's recent comments about white supremacy being a “hoax” have driven off yet more advertisers from his show.
Singapore-based startup Hmlet has appointed 72andSunny as its brand partner. Hmlet which had raised US$40 million in a Series B round of funding offers ...
Business Insider has identified the leading companies that are helping marketers navigate privacy regulations.
TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...
With privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...
Last year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
Global “”Digital Advertising Platforms market“” 2019 presents a widespread and elementary study of Digital Advertising Platforms business at the side of the ...
Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...
The company falsely claims its cows live on small farms on the coast, when most of its milk comes from a megadairy in eastern Oregon, the lawsuit says.
For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...
Amazon (NASDAQ:AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...
Major League Baseball continues its recent Players' Weekend tradition over the next three days. A similarly drastic change to MLB uniforms might be coming in ...
As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.
Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...
Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
Sleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.
Vlaams Belang and its key politicians are continuing to invest heavily in Facebook adverts. They spent more than 100000 euros in just one month. The party.
Fox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist ...
The stock gained value on a second-quarter report highlighting revenue, users, and a 2019 forecast.
The audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.
As Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...
“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
YouTube scrambling to amend kid-targeted ads policy on children videos after heavy fines from FTC.
More marketers can now place ads in Facebook's search results, but there's a catch.
Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.
The following is an advertisement that invites and incites thought and comment. The comments follow the words of the advertisement. The name of the author is ...
How Fox News host Tucker Carlson predicted the advertiser boycott against him.
The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).
The retail giant claims it's built a better streaming *service* for advertisers. But will fraudsters ruin the party?
Three of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...
August 23rd, 2019 by The Beam. By Liam J. Kelly. If you aren't familiar with 350.org, the group is a grassroots movement pursuing a fossil-free future via ...
Amazon has also been gradually increasing its revenue exposure to the digital advertising business—and there's huge opportunity in the space.
Online advertisers face an inherent conflict. Collect too much user data and it is a breach of privacy, but collect too little and targeting becomes less effective.
The Commonwealth Bank of Australia has finally weighed in on the Alan Jones saga, taking to Twitter to confirm “no further advertising” has been scheduled for ...
Naming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.
What started as a normal personal Instagram account where proud mother of two Brittny Ervin shared cute photos of her kids, later launched into an influencer ...
Once upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...
The Taxi and Limousine Commission has reversed a previous decision and banned ride-share vehicles from displaying ads on their cars. 1 day ago ...
As the drumbeat grew louder for a long-awaited merger with CBS, Viacom reported third-quarter earnings that beat market expectations.
While some believe the point is exaggerated, it's hard to argue against the idea in some basic form that increasingly, companies view their customers as ...
Twitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.
Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...
Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...
Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...
Some of President Trump's re-election ads have repeated his inflammatory claims about an “invasion” on the southern border — language that is under scrutiny ...
Podcasts have been around for over a decade, but it's only within the last few years that the format has begun to capture the attention of the general public.
VW and others cut ties to shock jock Alan Jones for insulting New Zealand's prime minister.
Innovative commercial feature changing the viewing experience for golf fans.
When YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the ...
We predict the NFL games advertisers won't want to miss.
An ethnically Chinese actor who allegedly darkened his skin to portray characters of different races in an advertisement has sparked a "brownface" controversy ...
The king of talkback radio is on shaky ground after his Jacinda Ardern comments, with 2GB warning this is his last chance. Amanda Meade. Fri 23 Aug 2019 ...
Recruitment marketing agency Recruitics announced last week it acquired KRT Marketing, a recruitment advertising agency based in the San Francisco Bay ...
Is it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...
MURPHY, N.C. (WTVC/CNN) – A North Carolina billboard that goes after four congresswomen is coming down, according to the advertising company behind ...
Conservative host Tucker Carlson's nightly Fox News series, Tucker Carlson Tonight—described by the network as an "hour of spirited debate and powerful ...
The scientists are calling on Elections Canada to clarify how it interprets issue-based advertising rules in the Elections Act so that groups can advertise on ...
Lion & Lion, Affinity and more to come in our weekly collection of people moves and account news.
Even if consumer privacy is not being unjustifiably violated, the monetisation of data by major platforms has become a social, political and regulatory.
Misleading fuel prices on advertising boards at *service* stations have been banned in the ACT. Discounters are now only able to show the true pump price, not ...
Construction giant Geocon misled consumers while advertising apartments in Canberra's south, the ACT's Commissioner for Fair Trading will allege.
Ten years ago, the Irish advertising industry was on its knees. As the full impact of the economic downturn took its steely grip, job losses, major cutbacks and ...
One of the country's biggest brands, the Commonwealth Bank of Australia, or 'Commbank', has said it has no more planned advertising on Alan Jones' breakfast ...
More advertisers can now place ads in Facebook's search results, a placement that has been in testing since last year.
Apple's WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web.
Red Bull is paying out unhappy customers who claim the company falsely promised them wings after drinking the energy drink.
Randy Otto, president of Pattison Outdoor Advertising, said in a statement posted to the company's website on Sunday it would inform True North Advertising ...
It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.
Twitter said it plans to remove outside data sources from its ad-buying system, becoming the latest tech company to put more distance between itself and ...
ADVERTISING RELATED ARTICLES:
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.
Imaging Isn't Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you.
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something," Hans Magnus Enzensberger. Culture affects everything we do.
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.
Electronic Display Signs
Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations.
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need master customers' mind. Put youself into customers' shoes and think what customers want.
Power Headlines for Promotion Success
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline.
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used to. Customers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline.
How to Write B2B Ads That Catch Customers
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you. Don't just fish for customers, catch them!1.
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is the actual selling. How can you create ads which sell? Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market