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Media Planning: Smart Choices for Your Success


Media Planning for Smarties

You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.

Do you believe that simply placing an ad in the newspaper or a commercial on the radio will drive customers to purchase your product or service? Or does your business have a well-developed marketing strategy with an advertising plan for the year? An effective advertising plan will clearly identify and select the media that will provide the greatest amount of targeted exposure for your business.

Your advertising plan should answer the following questions: What are your specific marketing objectives? Who are your target markets? What media types will you use? How many placements will you buy? What is your advertising budget? How will you track the effectiveness of your advertising efforts?

The marketing strategies you implement with your advertising plan will depend on the length of time your products/services have been on the market, how you've chosen to position your business, the message you wish to send, and the media you'll use to send it. Advertising will keep your product or service in the public's eye by creating greater awareness over time. Defining your target market in terms of demographic, geographic, psychosocial characteristics will be the single most important factor in selecting which media to use. Choosing between radio stations, newspapers, magazines, and television stations, will be evident if you have defined your market well.

Savvy planners set advertising goals in terms of reach, frequency, gross rating points (GRP), and continuity. A basic knowledge of these terms will help you talk to advertising representatives and understand their media planning kits:

Reach is the number of different people or households that are exposed to your message during a specified time period.

Frequency is the number of times that your target prospects are exposed to your message.

Gross Rating Points (GRP) are a measurement that equals the reach multiplied by the average frequency. The GRP is intended to give the total impact of the media effort. Continuity relates to the scheduling or timing of the media placements.

Your overall marketing budget will determine how much you will spend on your advertising. Getting preliminary placement costs will help you estimate how much will be required to have an impact on the consumer. Like many aspects of marketing, it is not an exact science and you will have to use your judgment when it comes to developing a budget. It's always a good idea to reserve a small portion of your budget for unexpected opportunities, like a "special issue" just before an important event that you had not planned for. Scheduling the actual media placement will depend on the seasonal sales patterns of your product. Typically, advertising will run in a continuous, pulsed, or flighted schedule.

To build sales, your business has to market itself. And, since advertising is expensive, it's important to make your efforts effective. However, advertising planning can be a bigger job than most people anticipate. A marketing professional can help you to define your goals, develop your advertising plan, and place your advertising to maximize the impact and effectiveness of your message.

Here is an overview of the pros and cons of different types of media:

Newspapers

Advertising in a daily newspaper can be very effective if your product or service is relevant to most people. On the other hand, it can be a waste of advertising dollars if you are trying to reach a very specific interest group. Newspapers allow you to take advantage of current events. This is a great advantage if you're selling roses and Valentines Day is a week away, but isn't likely to be helpful if you're trying to reach a narrow niche (ex: marketing a new technology to IT managers at community hospitals). Advertisers will find an unlimited amount of print space available, but the cost is incrementally high. It doesn't pay to incorporate detailed photographs or quality color images when the newspaper printing is generally poor to medium quality.

Magazines

Magazines allow for good quality image reproduction and layout flexibility. Advertising space is usually expensive. Magazines cover hundreds of niche interest areas, so finding the right publication to reach a specific audience is easy. Magazines tend to be around for a longer time, so ads have the potential for being seen multiple times. However it is difficult to predict when the reader will actually see an ad. Deadlines for advertisements are generally a month in advance of publication, so there isn't much room for last minute changes.

Internet

Web advertising can take the form of a Web site or an ad banner on another's website. With an ad banner targeting a specific audience is a matter of finding other relevant but non-competing websites that reach the same target audience. Websites that are set up intelligently count hits and can even identify repeat traffic. It pays to study the traffic and number of hits at the different sites and make your own comparison. Ads can be interactive and quickly edited. When properly indexed and registered on search engines, advertisers can maximize the number of potential hits. The negatives are that it is difficult to gauge the impact and costs effectiveness of Internet advertising.

Radio

Radio is a great medium for targeting a concentrated geographic area and is considered to be relatively cost-effective. The various formats such as talk radio, classical, and easy listening help zero in on the demographics that match those of the targeted consumer. Advertisers can select the frequency and time of day that most closely matches the target audience's listening habits. With radio there is room for quick reaction to sudden developments like a snowstorm or a stock market crash. Since radio uses voice, the advertiser can reinforce his or her message with a voice that suits the message.

Other

Other forms of media that one might consider include direct mail, broadcast TV, cable TV, transit, and outdoor billboard advertising. If your decision seems more complex than you anticipated, consider soliciting the help of an advertising agency. An ad agency can not only help you select the most appropriate forms of media, but can develop and design ads maximize the impact of your message on your potential consumers.

Define your target audience, map out your advertising, and determine your marketing goals. Make sure you have a tracking system in place. With a carefully developed advertising plan, your business should realize a much better rate of return from all of your advertising efforts!

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com/resources/articles.html for more articles and free marketing wisdom.

You can visit her marketing blog, Kinetic Ideas at: http://www.wendy.kinesisinc.com

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 01 / 2020

The Natural: Elon Musk’s Non-Traditional Approach To Tesla Advertising - Forbes
The Natural: Elon Musk’s Non-Traditional Approach To Tesla Advertising  Forbes

Personalization isn't the fate of advertising - The Drum
Personalization isn't the fate of advertising  The Drum

AVOD Acquisitions Could Spur Advanced Advertising - Multichannel News
AVOD Acquisitions Could Spur Advanced Advertising  Multichannel News

National TV Advertising Fell 27% in April, But Madison Ave. Rushed to ‘Masked Singer’ - Variety
National TV Advertising Fell 27% in April, But Madison Ave. Rushed to ‘Masked Singer’  Variety

Lawyer Advertising Rules on Settlements Passed in Louisiana - Bloomberg Law
Lawyer Advertising Rules on Settlements Passed in Louisiana  Bloomberg Law

Advertisers face tough decisions on buying NFL commercial time - NBCSports.com
Advertisers face tough decisions on buying NFL commercial time  NBCSports.com

Some Thoughts About Combating Racist Content in Advertising - Lexology
Some Thoughts About Combating Racist Content in Advertising  Lexology

Local TV Advertising's Slow Comeback 06/02/2020 - MediaPost Communications
Local TV Advertising's Slow Comeback 06/02/2020  MediaPost Communications

4 most common myths of in-game advertising debunked - The Drum
4 most common myths of in-game advertising debunked  The Drum

Hillsboro Launches Business Advertising Campaign - Loudoun Now
Hillsboro Launches Business Advertising Campaign  Loudoun Now

10 times that Elon Musk proved Tesla doesn't need advertising - Business Insider - Business Insider
10 times that Elon Musk proved Tesla doesn't need advertising - Business Insider  Business Insider

COVID-19 Transforms Out-Of-Home Advertising - Entrepreneur
COVID-19 Transforms Out-Of-Home Advertising  Entrepreneur

This Election Season, Digital Advertising is a Potent Weapon - MediaVillage
This Election Season, Digital Advertising is a Potent Weapon  MediaVillage

How AT&T is adapting its advertising to the coronavirus - Business Insider
How AT&T is adapting its advertising to the coronavirus  Business Insider

Advertising messages during coronavirus - CBS News
Advertising messages during coronavirus  CBS News

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Advertising Industry Begins Process To Gain Data Certification 06/01/2020 - MediaPost Communications
Advertising Industry Begins Process To Gain Data Certification 06/01/2020  MediaPost Communications

Sony is advertising this week’s PS5 event on US television - Video Games Chronicle
Sony is advertising this week’s PS5 event on US television  Video Games Chronicle

The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic - The New York Times
The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic  The New York Times

League Of Legends Introduces A New Way To Show Advertising In Esports Games - GameSpot
League Of Legends Introduces A New Way To Show Advertising In Esports Games  GameSpot

Tesla shareholders will vote on advertising for first time ever - Business Insider - Business Insider
Tesla shareholders will vote on advertising for first time ever - Business Insider  Business Insider

Anheuser Busch InBev : Bud Light King's Advertising Reigns Supreme In Seventh Circuit - marketscreener.com
Anheuser Busch InBev : Bud Light King's Advertising Reigns Supreme In Seventh Circuit  marketscreener.com

Greg Hahn Quickly Returns to Advertising, Opening NY Office for Canada’s No Fixed Address - Adweek
Greg Hahn Quickly Returns to Advertising, Opening NY Office for Canada’s No Fixed Address  Adweek

This Free Advertising School on Reddit Wants to Help New Grads Break Into the Industry - Adweek
This Free Advertising School on Reddit Wants to Help New Grads Break Into the Industry  Adweek

Alphabet to see advertising revenue decline this year but Facebook manages to grow - Warc
Alphabet to see advertising revenue decline this year but Facebook manages to grow  Warc

Monday Sector Leaders: Apparel Stores, Advertising Stocks - Nasdaq
Monday Sector Leaders: Apparel Stores, Advertising Stocks  Nasdaq

Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST] - Search Engine Journal
Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST]  Search Engine Journal

Mediatel News: Advertising in a crisis - Mediatel News
Mediatel News: Advertising in a crisis  Mediatel News

How To Harness Effective Visuals In Advertising - Forbes
How To Harness Effective Visuals In Advertising  Forbes

How The Pandemic Is Changing Advertising - WBEZ
How The Pandemic Is Changing Advertising  WBEZ

Advertising with a made-for-mobile mindset - ClickZ
Advertising with a made-for-mobile mindset  ClickZ

WFA launches data ethics in advertising guide - MobileMarketing Magazine
WFA launches data ethics in advertising guide  MobileMarketing Magazine

Mobile Advertising Market Report 2020 Geographical Segmentation, Trends, Revenue & Competitive Strategies To 2027 - BіоPhаrmа Dіvе
Mobile Advertising Market Report 2020 Geographical Segmentation, Trends, Revenue & Competitive Strategies To 2027  BіоPhаrmа Dіvе

Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape - Forbes
Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape  Forbes

Sound Publishing offers grants to advertisers - Sequim Gazette
Sound Publishing offers grants to advertisers  Sequim Gazette

Programmatic Advertising Platform Market to Witness Rapid Growth by 2026 with Top Key Players like DataXu, MediaMath, AOL Inc (Verizon Communications), AppNexus, Adroll.com - Cole of Duty
Programmatic Advertising Platform Market to Witness Rapid Growth by 2026 with Top Key Players like DataXu, MediaMath, AOL Inc (Verizon Communications), AppNexus, Adroll.com  Cole of Duty

Trump's coronavirus response renews Iowa 2020 election focus - Los Angeles Times
Trump's coronavirus response renews Iowa 2020 election focus  Los Angeles Times

Lamar Advertising Company [REIT] [LAMR] Stock trading around $66.30 per share: What’s Next? - The DBT News
Lamar Advertising Company [REIT] [LAMR] Stock trading around $66.30 per share: What’s Next?  The DBT News

Bundesliga adds crowd noise, attracts more ads | Advertising - Campaign Asia
Bundesliga adds crowd noise, attracts more ads | Advertising  Campaign Asia

Programmatic Display Advertising Market Proposal, Demand And Trade Analysis 2020 To 2026 - News Distinct
Programmatic Display Advertising Market Proposal, Demand And Trade Analysis 2020 To 2026  News Distinct

The What, Why and How of Programmatic Advertising (and 5 Tips on Using It) - Entrepreneur
The What, Why and How of Programmatic Advertising (and 5 Tips on Using It)  Entrepreneur

Exclusive: New York Times phasing out all 3rd-party advertising data - Axios
Exclusive: New York Times phasing out all 3rd-party advertising data  Axios

Q&A with Buzzfeed's SVP of ad strategy on advertising alongside editorial content during a pandemic - Business Insider
Q&A with Buzzfeed's SVP of ad strategy on advertising alongside editorial content during a pandemic  Business Insider

Advertising Agency Billing Software Market: Future Development, Top Manufacturers, Trends, Share, Size and Forecast - Cole of Duty
Advertising Agency Billing Software Market: Future Development, Top Manufacturers, Trends, Share, Size and Forecast  Cole of Duty

Mobile advertising company donates billboard to high school scholar that lost her battle with cancer - The Philadelphia Tribune
Mobile advertising company donates billboard to high school scholar that lost her battle with cancer  The Philadelphia Tribune

Podcast Advertising: Is Programmatic the Next Big Thing? - Entrepreneur
Podcast Advertising: Is Programmatic the Next Big Thing?  Entrepreneur

Advertisers Question Quibi Payments - Los Angeles Business Journal
Advertisers Question Quibi Payments  Los Angeles Business Journal

The importance of advertising - Idaho State Journal
The importance of advertising  Idaho State Journal

Q&A: eBay Advertising exec on real intent, cookies and new tech - SmartBrief
Q&A: eBay Advertising exec on real intent, cookies and new tech  SmartBrief

Local Internet Advertising: Advantages And Benefits For Online Sellers And Other - NationEditions
Local Internet Advertising: Advantages And Benefits For Online Sellers And Other  NationEditions

Forecast models: Advertising 90-degree heat again next weekend? - Minnesota Public Radio News
Forecast models: Advertising 90-degree heat again next weekend?  Minnesota Public Radio News

Media Earnings Predict The Future Of Advertising - Forbes
Media Earnings Predict The Future Of Advertising  Forbes

Cloud Advertising Market 2020-2026 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, etc. | InForGrowth - Cole of Duty
Cloud Advertising Market 2020-2026 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, etc. | InForGrowth  Cole of Duty

The Atlantic Lays Off 68, Citing ‘a Bracing Decline in Advertising’ - The New York Times
The Atlantic Lays Off 68, Citing ‘a Bracing Decline in Advertising’  The New York Times

Big brands are telling TV networks they might not be buying as many ads as planned - Marketplace
Big brands are telling TV networks they might not be buying as many ads as planned  Marketplace

Potential Impact of COVID-19 on Interactive Advertising Market Overview, Regional And Restraint Analysis By 2020 – 2026 - Cole of Duty
Potential Impact of COVID-19 on Interactive Advertising Market Overview, Regional And Restraint Analysis By 2020 – 2026  Cole of Duty

Advertisers signal glimmers of optimism, start spending again - Search Engine Land
Advertisers signal glimmers of optimism, start spending again  Search Engine Land

From remote shoots to topical plots, how advertising races to stay relevant in the pandemic - ThePrint
From remote shoots to topical plots, how advertising races to stay relevant in the pandemic  ThePrint

Social Advertising Software Market 2020-2026 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Twitter, AdRoll, Facebook, MediaMath, Marin Software, etc. | InFor Growth - 3rd Watch News
Social Advertising Software Market 2020-2026 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Twitter, AdRoll, Facebook, MediaMath, Marin Software, etc. | InFor Growth  3rd Watch News

Trump campaign plans $1 million advertising attack after Biden's black voters comment - CNN
Trump campaign plans $1 million advertising attack after Biden's black voters comment  CNN

Global ERP Software for Advertising Agencies Market 2025 Top Manufacturers : Mavenlink, Hubstaff, Workamajig, AgencyHub, SpiraPlan, Producteev - Cole of Duty
Global ERP Software for Advertising Agencies Market 2025 Top Manufacturers : Mavenlink, Hubstaff, Workamajig, AgencyHub, SpiraPlan, Producteev  Cole of Duty

The impact of native advertising across the consumer journey - ClickZ
The impact of native advertising across the consumer journey  ClickZ

Advertisers Cooling On TV Spots; Comcast Spins Off Blockgraph Into JV - AdExchanger
Advertisers Cooling On TV Spots; Comcast Spins Off Blockgraph Into JV  AdExchanger

Kellogg's drops advertising from Joe Wicks' YouTube channel after Pringles blunder - FoodNavigator.com
Kellogg's drops advertising from Joe Wicks' YouTube channel after Pringles blunder  FoodNavigator.com

As GDPR turns two, what's changed in the digital advertising world? - The Drum
As GDPR turns two, what's changed in the digital advertising world?  The Drum

David Droga, John Boiler and more advertising icons star in new documentary - AdNews
David Droga, John Boiler and more advertising icons star in new documentary  AdNews

Indoor Location-based Search and Advertising Market 2020: Emerging Top Key Players like Apple, Broadcom, Cisco Systems, Estimote, Facebook, Foursquare Labs, Polaris Wireless, Verizon Media - Cole of Duty
Indoor Location-based Search and Advertising Market 2020: Emerging Top Key Players like Apple, Broadcom, Cisco Systems, Estimote, Facebook, Foursquare Labs, Polaris Wireless, Verizon Media  Cole of Duty

News Outlets Want More Advertisers to Act Like Burger King - The New York Times
News Outlets Want More Advertisers to Act Like Burger King  The New York Times

LED Billboard Advertising Market Advancements, Behaviour, Challenges, Opportunities, Top Companies and Forecast by 2026| LG Electronics, Toshiba, Panasonic - News Distinct
LED Billboard Advertising Market Advancements, Behaviour, Challenges, Opportunities, Top Companies and Forecast by 2026| LG Electronics, Toshiba, Panasonic  News Distinct

Daily Mail owner's print advertising revenues plunge by 70% - The Guardian
Daily Mail owner's print advertising revenues plunge by 70%  The Guardian

Global Online Advertising Market Expected to Reach Highest CAGR by 2025 Top Players: Amazon, Aol, Baidu, Facebook, Google, IAC - Cole of Duty
Global Online Advertising Market Expected to Reach Highest CAGR by 2025 Top Players: Amazon, Aol, Baidu, Facebook, Google, IAC  Cole of Duty

'Non-advertising' hiring up due to feds' new appointments policy, data shows - The Hill Times
'Non-advertising' hiring up due to feds' new appointments policy, data shows  The Hill Times

Food Brands Are Bringing Back Funny Advertisements - Eater
Food Brands Are Bringing Back Funny Advertisements  Eater

Advertising Agency Billing Software Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: Asana, Monday, FreshBooks, AdPlugg, Shortlist, etc. | InFor Growth - 3rd Watch News
Advertising Agency Billing Software Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: Asana, Monday, FreshBooks, AdPlugg, Shortlist, etc. | InFor Growth  3rd Watch News

Advertisers better figure out their post-coronavirus online strategies 'in a hurry,' analysts say - CNBC
Advertisers better figure out their post-coronavirus online strategies 'in a hurry,' analysts say  CNBC

Calling time on irresponsible junk food advertising to children - New Food
Calling time on irresponsible junk food advertising to children  New Food

Council relaxes rules on outdoor restaurant seating and advertising - South Tahoe Now
Council relaxes rules on outdoor restaurant seating and advertising  South Tahoe Now

Blockchain in Media, Advertising, and Entertainment Market 2020 Segmentation, Application, Technology and Analysis Report Forecast to 2026 - News Distinct
Blockchain in Media, Advertising, and Entertainment Market 2020 Segmentation, Application, Technology and Analysis Report Forecast to 2026  News Distinct

COVID-19 Impact on Global Internet Advertising Market 2020: Industry Share, Trends, Growth and SWOT Analysis by Top Vendors, Demand and Forecast Research to 2025 - 3rd Watch News
COVID-19 Impact on Global Internet Advertising Market 2020: Industry Share, Trends, Growth and SWOT Analysis by Top Vendors, Demand and Forecast Research to 2025  3rd Watch News

Programmatic Display Advertising Market 2020 Segmentation, Application, Technology and Analysis Report Forecast to 2026 - Cole of Duty
Programmatic Display Advertising Market 2020 Segmentation, Application, Technology and Analysis Report Forecast to 2026  Cole of Duty

Consortium Administration Company Will Have To Disclose Its Services' Real Conditions After Misleading Advertising In Brazil - Media, Telecoms, IT, Entertainment - Brazil - Mondaq News Alerts
Consortium Administration Company Will Have To Disclose Its Services' Real Conditions After Misleading Advertising In Brazil - Media, Telecoms, IT, Entertainment - Brazil  Mondaq News Alerts

How Agencies & Advertisers Can Make the Most of Paid Media Right Now - Search Engine Journal
How Agencies & Advertisers Can Make the Most of Paid Media Right Now  Search Engine Journal

(Covid-19) Impact Analysis : Contextual Advertising Market Report Examines Latest Trends, Key Drivers Supporting Growth, Trends and Forecast from 2020 to 2025 - Cole of Duty
(Covid-19) Impact Analysis : Contextual Advertising Market Report Examines Latest Trends, Key Drivers Supporting Growth, Trends and Forecast from 2020 to 2025  Cole of Duty

From Takeovers to Topview ads, what it costs to advertise on TikTok - Digiday
From Takeovers to Topview ads, what it costs to advertise on TikTok  Digiday

engage:BDR deploys new revenue stream in web advertising - Proactive Investors Australia
engage:BDR deploys new revenue stream in web advertising  Proactive Investors Australia

Performance Marketing, Advertising Blazes New Trails In Search, Digital 05/15/2020 - MediaPost Communications
Performance Marketing, Advertising Blazes New Trails In Search, Digital 05/15/2020  MediaPost Communications

Product Advertising And Marketing In The Time Of COVID-19 - Media, Telecoms, IT, Entertainment - Canada - Mondaq News Alerts
Product Advertising And Marketing In The Time Of COVID-19 - Media, Telecoms, IT, Entertainment - Canada  Mondaq News Alerts

Campaign Connect starts tomorrow | Advertising - Campaign Asia
Campaign Connect starts tomorrow | Advertising  Campaign Asia

Global Online Advertising Management Software Market; Research Analysis and Growth Forecast by Manufacturers & Geographical Regions from 2020-2026 - 3rd Watch News
Global Online Advertising Management Software Market; Research Analysis and Growth Forecast by Manufacturers & Geographical Regions from 2020-2026  3rd Watch News

Mobile Advertising Market Shows a Rapid Growth By 2022 | Applovin, Avazu, Chartboost, Facebook, Flurry, Google - WaterCloud News
Mobile Advertising Market Shows a Rapid Growth By 2022 | Applovin, Avazu, Chartboost, Facebook, Flurry, Google  WaterCloud News

Advertisers Seek to Revise Deal Terms With Streamer Quibi - The Wall Street Journal
Advertisers Seek to Revise Deal Terms With Streamer Quibi  The Wall Street Journal

NFL has an opportunity to revolutionize in-game advertising - NBCSports.com
NFL has an opportunity to revolutionize in-game advertising  NBCSports.com

Online Advertisement Market Anticipated Forecast 2026 In Key Regions World (United States, International Organization And China) - Cole of Duty
Online Advertisement Market Anticipated Forecast 2026 In Key Regions World (United States, International Organization And China)  Cole of Duty

CBS Courts Advertisers Virtually, With a Zinger From Stephen Colbert - The New York Times
CBS Courts Advertisers Virtually, With a Zinger From Stephen Colbert  The New York Times

Karan Johar's birthday celebration and the art of shooting advertisements during a pandemic - Moneycontrol
Karan Johar's birthday celebration and the art of shooting advertisements during a pandemic  Moneycontrol

Fewer advertisers means more bad ads from ad exchanges - Digiday
Fewer advertisers means more bad ads from ad exchanges  Digiday

Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content - Digiday
Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content  Digiday

How advertisers are using TikTok during the recession - Digiday
How advertisers are using TikTok during the recession  Digiday

From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks - The Wall Street Journal
From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks  The Wall Street Journal

Quibi Disappoints Advertisers; Some Upfront Discussions Forego Outcomes-Based Campaigns - AdExchanger
Quibi Disappoints Advertisers; Some Upfront Discussions Forego Outcomes-Based Campaigns  AdExchanger

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