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Media Planning: Smart Choices for Your Success


Media Planning for Smarties

You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.

Do you believe that simply placing an ad in the newspaper or a commercial on the radio will drive customers to purchase your product or service? Or does your business have a well-developed marketing strategy with an advertising plan for the year? An effective advertising plan will clearly identify and select the media that will provide the greatest amount of targeted exposure for your business.

Your advertising plan should answer the following questions: What are your specific marketing objectives? Who are your target markets? What media types will you use? How many placements will you buy? What is your advertising budget? How will you track the effectiveness of your advertising efforts?

The marketing strategies you implement with your advertising plan will depend on the length of time your products/services have been on the market, how you've chosen to position your business, the message you wish to send, and the media you'll use to send it. Advertising will keep your product or service in the public's eye by creating greater awareness over time. Defining your target market in terms of demographic, geographic, psychosocial characteristics will be the single most important factor in selecting which media to use. Choosing between radio stations, newspapers, magazines, and television stations, will be evident if you have defined your market well.

Savvy planners set advertising goals in terms of reach, frequency, gross rating points (GRP), and continuity. A basic knowledge of these terms will help you talk to advertising representatives and understand their media planning kits:

Reach is the number of different people or households that are exposed to your message during a specified time period.

Frequency is the number of times that your target prospects are exposed to your message.

Gross Rating Points (GRP) are a measurement that equals the reach multiplied by the average frequency. The GRP is intended to give the total impact of the media effort. Continuity relates to the scheduling or timing of the media placements.

Your overall marketing budget will determine how much you will spend on your advertising. Getting preliminary placement costs will help you estimate how much will be required to have an impact on the consumer. Like many aspects of marketing, it is not an exact science and you will have to use your judgment when it comes to developing a budget. It's always a good idea to reserve a small portion of your budget for unexpected opportunities, like a "special issue" just before an important event that you had not planned for. Scheduling the actual media placement will depend on the seasonal sales patterns of your product. Typically, advertising will run in a continuous, pulsed, or flighted schedule.

To build sales, your business has to market itself. And, since advertising is expensive, it's important to make your efforts effective. However, advertising planning can be a bigger job than most people anticipate. A marketing professional can help you to define your goals, develop your advertising plan, and place your advertising to maximize the impact and effectiveness of your message.

Here is an overview of the pros and cons of different types of media:

Newspapers

Advertising in a daily newspaper can be very effective if your product or service is relevant to most people. On the other hand, it can be a waste of advertising dollars if you are trying to reach a very specific interest group. Newspapers allow you to take advantage of current events. This is a great advantage if you're selling roses and Valentines Day is a week away, but isn't likely to be helpful if you're trying to reach a narrow niche (ex: marketing a new technology to IT managers at community hospitals). Advertisers will find an unlimited amount of print space available, but the cost is incrementally high. It doesn't pay to incorporate detailed photographs or quality color images when the newspaper printing is generally poor to medium quality.

Magazines

Magazines allow for good quality image reproduction and layout flexibility. Advertising space is usually expensive. Magazines cover hundreds of niche interest areas, so finding the right publication to reach a specific audience is easy. Magazines tend to be around for a longer time, so ads have the potential for being seen multiple times. However it is difficult to predict when the reader will actually see an ad. Deadlines for advertisements are generally a month in advance of publication, so there isn't much room for last minute changes.

Internet

Web advertising can take the form of a Web site or an ad banner on another's website. With an ad banner targeting a specific audience is a matter of finding other relevant but non-competing websites that reach the same target audience. Websites that are set up intelligently count hits and can even identify repeat traffic. It pays to study the traffic and number of hits at the different sites and make your own comparison. Ads can be interactive and quickly edited. When properly indexed and registered on search engines, advertisers can maximize the number of potential hits. The negatives are that it is difficult to gauge the impact and costs effectiveness of Internet advertising.

Radio

Radio is a great medium for targeting a concentrated geographic area and is considered to be relatively cost-effective. The various formats such as talk radio, classical, and easy listening help zero in on the demographics that match those of the targeted consumer. Advertisers can select the frequency and time of day that most closely matches the target audience's listening habits. With radio there is room for quick reaction to sudden developments like a snowstorm or a stock market crash. Since radio uses voice, the advertiser can reinforce his or her message with a voice that suits the message.

Other

Other forms of media that one might consider include direct mail, broadcast TV, cable TV, transit, and outdoor billboard advertising. If your decision seems more complex than you anticipated, consider soliciting the help of an advertising agency. An ad agency can not only help you select the most appropriate forms of media, but can develop and design ads maximize the impact of your message on your potential consumers.

Define your target audience, map out your advertising, and determine your marketing goals. Make sure you have a tracking system in place. With a carefully developed advertising plan, your business should realize a much better rate of return from all of your advertising efforts!

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com/resources/articles.html for more articles and free marketing wisdom.

You can visit her marketing blog, Kinetic Ideas at: http://www.wendy.kinesisinc.com

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 22 / 2019

Asia’s AnyMind pulls in another $8M and expands into outdoor advertising - TechCrunch
Asia’s AnyMind pulls in another $8M and expands into outdoor advertising  TechCrunch

Asia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals.


Advertising Week Europe Briefing: Audio’s coming of age - Digiday
Advertising Week Europe Briefing: Audio’s coming of age  Digiday

Both the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...


Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules - The New York Times
Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules  The New York Times

LONDON — European authorities on Wednesday fined Google 1.5 billion euros for antitrust violations in the online advertising market, continuing its efforts to ...


How measurable is online advertising? - Science Daily
How measurable is online advertising?  Science Daily

New research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale ...


A banker's guide to Facebook's new advertising rules - American Banker
A banker's guide to Facebook's new advertising rules  American Banker

When Facebook announced a new set of rules for advertisements related to housing, employment and credit, they largely weren't directed at banks, which have ...


U.S. lawsuit on hotels' internet advertising moves forward - KFGO News
U.S. lawsuit on hotels' internet advertising moves forward  KFGO News

WASHINGTON (Reuters) - A federal judge on Thursday rebuffed a request by hotel chains including Hyatt Hotels Corp, Marriott International Inc and Wyndham ...


MillerCoors sues Anheuser-Busch InBev, claiming false advertising - The Washington Post
MillerCoors sues Anheuser-Busch InBev, claiming false advertising  The Washington Post

A fight between beer giants escalated Thursday when MillerCoors filed a lawsuit against Anheuser-Busch InBev, claiming the maker of Bud Light spent more ...


Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints - The Washington Post
Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to ...


Is Advertising Making Us Miserable? New Study Says It May Be So - Cinema Blend
Is Advertising Making Us Miserable? New Study Says It May Be So  Cinema Blend

Reporting on movies, television, video games, and pop culture CINEMABLEND is the go-to source for today's plugged-in generation.


Hardware Stores Find "True Value" In Hyper-Local Advertising - Forbes
Hardware Stores Find "True Value" In Hyper-Local Advertising  Forbes

True Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...


Identity and Advanced TV Have Reshaped Video Advertising - Adweek
Identity and Advanced TV Have Reshaped Video Advertising  Adweek

Just when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive ...


New Company Sells Advertising at Springfield Airport - AviationPros.com
New Company Sells Advertising at Springfield Airport  AviationPros.com

Airport Interactive Media (AIM) has been selected to sell advertising at the Springfield‐Branson National Airport. Involved in airport advertising for mo...


In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social - Social Media Today
In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social  Social Media Today

A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native ...


PACIFIC Digital Group hauls in eight advertising awards - PRNewswire
PACIFIC Digital Group hauls in eight advertising awards  PRNewswire

SAN DIEGO, March 21, 2019 /PRNewswire/ -- PACIFIC, the Discovery Group, won eight American Advertising Awards for one brand campaign. The group is tied ...


Milan fashion houses are hitting the wrong advertising note | Opinion - Miami Herald
Milan fashion houses are hitting the wrong advertising note | Opinion  Miami Herald

Milan fashion houses are finding that their dramatic styles and remarkable statements are looking threadbare. A recent Gucci advertisement for a blackface tunic ...


"What Great Minds Can Do" TV Commercial Wins National Advertising Awards - Seton Hall University News & Events
"What Great Minds Can Do" TV Commercial Wins National Advertising Awards  Seton Hall University News & Events

Seton Hall's Public Relations & Marketing Department was recently honored with two awards for its 'What Great Minds Can Do' commercial.


Kovels: Advertising signs can fetch high prices - Winston-Salem Journal
Kovels: Advertising signs can fetch high prices  Winston-Salem Journal

Advertising signs with bold-colored graphics, interesting product names and pictures of Uncle Sam and other patriotic designs sell for high prices.


The Future of Television Advertising: Are you Ready? - AdExchanger
The Future of Television Advertising: Are you Ready?  AdExchanger

Is TV advertising dead? I mean, think about it. With social media ads, TV networks have never faced more competition for advertising dollars. Meanwhile ...


Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness - Search Engine Journal
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine Journal

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .


11 Riverside City College Students Win At The American Advertising Awards - Inland Empire
11 Riverside City College Students Win At The American Advertising Awards  Inland Empire

Riverside, CA – Riverside City College had 11 students place in the American Advertising Federation Inland Empire's student design competition. In all, the 11 ...


Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon - Forbes
Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  Forbes

The blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...


Xaxis CEO On Transparency In The Digital Advertising Industry - Cheddar
Xaxis CEO On Transparency In The Digital Advertising Industry  Cheddar

Xaxis CEO, Nicola Bidon, spoke to Cheddar about transparency, artificial intelligence and what's next for the company. thumbnail · WATCH NEXT. Starbucks ...


iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms - Benzinga
iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms  Benzinga

WASHINGTON, March 21, 2019 /PRNewswire/ -- iPinYou, China's leading programmatic platform, recently partnered with Weibo to integrate their Chinese ...


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away - Forbes
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


On the Same Page: Blockchain for the Advertising Industry | Legaltech News - Law.com
On the Same Page: Blockchain for the Advertising Industry | Legaltech News  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil? - Vanity Fair
“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil?  Vanity Fair

Netflix appears to be making a strategic calculation by describing itself as an “entertainment company.” Silicon Valley, after all, has become synonymous with the ...


German courts set advertising stage for the 2020 Olympic Games in Tokyo - JD Supra
German courts set advertising stage for the 2020 Olympic Games in Tokyo  JD Supra

Although the opening ceremony of the next Olympic Games in Tokyo is still more than a year away, recent decisions of the German courts are already preparing ...


Data Privacy Backlash: Is Facebook Advertising Truly Evolving? - MarTech Series
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?  MarTech Series

According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent data privacy and ...


Google Fined $1.7 Billion Over Advertising Market Abuse - Yahoo News
Google Fined $1.7 Billion Over Advertising Market Abuse  Yahoo News

It brings the total Google has been ordered to pay to 8.2 billion euros in EU antitrust probes that have run for nearly a decade and taken aim at the company's ...


New Zealand shooting: Facebook faces advertising boycott over live-stream - CBS News
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News

Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...


Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


What Radio Can Learn From Online Advertising? - Radio Ink
What Radio Can Learn From Online Advertising?  Radio Ink

Borrell Associates offered a thumbnail sketch of its recently held Local Online Advertising Conference during a Wednesday afternoon webinar. It was clear that ...


Is Amazon Courting Danger by Restricting Some Product Advertising? - 24/7 Wall St.
Is Amazon Courting Danger by Restricting Some Product Advertising?  24/7 Wall St.

Amazon has begun restricting advertising on its site for products on which Amazon does not make a profit. Given the increased scrutiny of tech giants, is this the ...


Talking Cat App Should Keep Quiet on Advertising, CARU Recommends - Manatt, Phelps & Phillips, LLP
Talking Cat App Should Keep Quiet on Advertising, CARU Recommends  Manatt, Phelps & Phillips, LLP

A mobile application that features a talking cat and is geared toward children must clearly disclose its advertising *content*, must delete inappropriate ads in the ...


A Few Pioneering Women Every Advertising Industry Pro Should Know - Forbes
A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising - Minneapolis / St. Paul Business Journal
2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising  Minneapolis / St. Paul Business Journal

Ugarte also has had roles at ESPN, E! Entertainment and Go 96.3 in the Twin Cities, and was the youngest correspondent at age 25 for the "Today Show" in ...


NBCUniversal, Sky Combine Advanced Advertising Services - Hollywood Reporter
NBCUniversal, Sky Combine Advanced Advertising Services  Hollywood Reporter

Comcast's entertainment arm NBCUniversal and its European pay TV business Sky are bringing together their advanced advertising services to offer marketers ...


Soros matters: A closer look at corporate boardrooms that pulled advertising from Tucker Carlson - World Tribune
Soros matters: A closer look at corporate boardrooms that pulled advertising from Tucker Carlson  World Tribune

Special to WorldTribune, March 21, 2019. By Joe Schaeffer. A scrappy media watchdog organization uncovers a shocking truth about a popular TV news host, ...


Vanguard Properties Launches Ad Campaigns Through Adwerx Enterprise Automated Listing Advertising Program - RisMedia.com
Vanguard Properties Launches Ad Campaigns Through Adwerx Enterprise Automated Listing Advertising Program  RisMedia.com

Vanguard Properties, an independent real estate firm with 15 offices throughout California, has implemented ad campaigns for all properties listed and sold with ...


Advertising Week Europe briefing: Broadcasters slowly unite against platform threats - Digiday
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  Digiday

At Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.


Advertisers say Facebook outage led to 'chaos' in buying - AdAge.com
Advertisers say Facebook outage led to 'chaos' in buying  AdAge.com

Facebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...


Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs - The New York Times
Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs  The New York Times

On average, candidates in the 2018 midterm races spent no more than 5 percent of their overall media budgets on digital advertising, according to a report by ...


GUEST EDITORIAL: Lawsuit targets gun manufacturers and their advertising - Glens Falls Post-Star
GUEST EDITORIAL: Lawsuit targets gun manufacturers and their advertising  Glens Falls Post-Star

It's bad enough that Congress allows military assault-style weapons to be sold to the general public, making instruments of mass carnage available for the price ...


Why Brands Are Flocking To Amazon Advertising - Forbes
Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


Advertising Week Europe briefing: Influencer marketing under pressure to show results - Digiday
Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 03/21/2019 - MediaPost Communications
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 03/21/2019  MediaPost Communications

The following post was previously published in an earlier edition of Media Insider. Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know ...


Why Behavioral Advertising Should Be Illegal - Forbes
Why Behavioral Advertising Should Be Illegal  Forbes

Subliminal advertising may be a thing of the past, but its successor is far more insidious.


How do you make money from podcasts? The pros and cons of advertising and subscriptions - Recode
How do you make money from podcasts? The pros and cons of advertising and subscriptions  Recode

Jacob Weisberg and Bethany McLean from Pushkin Industries and Marshall Williams from Ad Results Advertising discuss the booming audio biz on the latest ...


We Appreciate Our Advertisers - Above the Law
We Appreciate Our Advertisers  Above the Law

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...


Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


Teikametrics adds hourly bidding optimization for Amazon advertising - Search Engine Land
Teikametrics adds hourly bidding optimization for Amazon advertising  Search Engine Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


7 Powerful Benefits of Using PPC Advertising - Search Engine Journal
7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

Having trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.


Advertisers can now target LinkedIn audiences using Bing Search data - OnMSFT
Advertisers can now target LinkedIn audiences using Bing Search data  OnMSFT

Specifically, advertisers will get access to Lookalike Audiences dashboards, Audience tenplates and Interest Targeting.


Trading Nation: Facebook's targeted advertising business - CNBC
Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


SEC promises revised advertising rule soon - InvestmentNews
SEC promises revised advertising rule soon  InvestmentNews

The Securities and Exchange Commission is on the verge of proposing reforms to rules governing advertising, a regulation that tends to vex investment advisers ...


Google Stock Gains Despite EU Fine On Advertising Power Abuse - Investor's Business Daily
Google Stock Gains Despite EU Fine On Advertising Power Abuse  Investor's Business Daily

European antitrust regulators on Wednesday hit Google-parent Alphabet with a $1.7 billion fine for harming competition. Google stock climbed despite the latest ...


TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard - Adweek
TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard  Adweek

For the past decade, publishers have referred to addressable as the “holy grail” of TV advertising. And now many of the industry's biggest media ...


Has the Native Advertising Market Matured? - eMarketer
Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


This clever scam lets advertisers make money by draining your Android phone - The Verge
This clever scam lets advertisers make money by draining your Android phone  The Verge

Remember when we learned it was theoretically possible for a webpage — or app — to steal your processor cycles to mine cryptocurrency, potentially draining ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


Digital out-of-home advertising is fracturing into many channels - MarTech Today
Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. - Forbes
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport - World Health Organization
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health Organization

WHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...


Advertisers dump YouTube over questionable content featuring children - NBC News
Advertisers dump YouTube over questionable content featuring children  NBC News

AT&T, Nestlé and Epic Game have withdrawn ads from YouTube after a viral video claimed it had hosted videos featuring young children that included ...


TV Networks Form New Consortium to Advance Targeted Advertising - The Wall Street Journal
TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble - The Register
Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble  The Register

UK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet - News@Northeastern
This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Blockchain for the Advertising Industry - Law.com
Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ - Search Engine Land
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Leo Varadkar's spin unit behind huge rise in advertising spending - The Times
Leo Varadkar's spin unit behind huge rise in advertising spending  The Times

The taoiseach's department spent €1.8 million on advertising last year, up from €71000 in 2017, The Times can disclose.Government departments spent almost ...


SheSays celebrates mums in advertising with card collection - CampaignLive
SheSays celebrates mums in advertising with card collection  CampaignLive

Mother's Day cards were created by women from a variety of backgrounds.


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have - Variety
Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Advertising watchdog takes action against 150 autism 'cure' therapists - Isle of Wight County Press
Advertising watchdog takes action against 150 autism 'cure' therapists  Isle of Wight County Press

The Advertising Standards Authority said claims that Cease therapy could cure autism were of serious concern and have to stop.


How streaming impacts digital advertising and consumer entertainment - TechRepublic
How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio: - Folio Magazine
Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio:  Folio Magazine

Headlines touting impressive growth in digital ad revenues may appear delightful at first glance, but the bigger picture isn't so pretty. Unless you're one of two ...


ANALYSIS: The advertising strategy during the NSW election - AdNews
ANALYSIS: The advertising strategy during the NSW election  AdNews

Dr Andrew Hughes dives into the ads of the NSW election, explaining what worked and what didn't.


Digital advertising in 2019 to surpass print, TV for the first time, report says - The Seattle Times
Digital advertising in 2019 to surpass print, TV for the first time, report says  The Seattle Times

This year, the money spent on digital advertising in the United States will surpass that on traditional ads for the first time, according to forecasts by eMarketer, ...


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


Learning With: ‘How Big Tobacco Hooked Children on Sugary Drinks’ - New York Times
Learning With: ‘How Big Tobacco Hooked Children on Sugary Drinks’  New York Times

Before reading the article: What do the three advertisements pictured above have in common? Use a Venn diagram or some other graphic organizer to compare ...


What were the latest trends in advertising showcased at Dubai Lynx? - africanews
What were the latest trends in advertising showcased at Dubai Lynx?  africanews

The Dubai Lynx International Festival of Creativity gathered top players in the marketing, advertising and communications industry in the UAE.


New Study Mobile Advertising Industry Market Opportunity Assessment 2019-2023: Leading Players-Google, Millenial Media, Microsoft, Chartboost, Apple, InMobi, MoPub, Euclid Analytics, Flurry, and More - Market Research Updates
New Study Mobile Advertising Industry Market Opportunity Assessment 2019-2023: Leading Players-Google, Millenial Media, Microsoft, Chartboost, Apple, InMobi, MoPub, Euclid Analytics, Flurry, and More  Market Research Updates

Mobile Advertising Industry Market (2019-2023) Growth. Global Mobile Advertising Industry Market Insights, Forecast To 2023 provides a specific tool for ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade - HuffPost
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


How to Succeed in Advertising Boycotts Without Really Trying - RealClearPolitics
How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


The push and pull of travel advertising - PhocusWire
The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


Why Pressman Advertising Limited’s (NSE:PRESSMN) Return On Capital Employed Is Impressive - Simply Wall St
Why Pressman Advertising Limited’s (NSE:PRESSMN) Return On Capital Employed Is Impressive  Simply Wall St

Today we'll look at Pressman Advertising Limited (NSE:PRESSMN) and reflect on its potential as an investment. Specifically, we'll consider its Return On Capital ...


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant - Splinter
Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


How femtech uses data to help women and advertisers - Marketplace APM
How femtech uses data to help women and advertisers  Marketplace APM

In our economy, the devices we use are constantly asking us to share — or sometimes just taking — our data. And when it comes to that data, not much of it is ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth - Motley Fool
Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


Sons rent billboard advertising dad’s birthday and phone number: report - Fox News
Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending - WBUR
For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


Dwindling advertising revenue causes 12 employees to lose jobs as The Plain Dealer downsizes - News 5 Cleveland
Dwindling advertising revenue causes 12 employees to lose jobs as The Plain Dealer downsizes  News 5 Cleveland

CLEVELAND — Friday afternoon, Plain Dealer President and Editor George Rodrigue announced that a dozen reporters and editors will lose their jobs when ...


Advertising and Media Insider newsletter March 20 - Business Insider
Advertising and Media Insider newsletter March 20  Business Insider

Welcome to the Advertising and Media Insider newsletter.


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