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Media Planning: Smart Choices for Your Success


Media Planning for Smarties

You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.

Do you believe that simply placing an ad in the newspaper or a commercial on the radio will drive customers to purchase your product or service? Or does your business have a well-developed marketing strategy with an advertising plan for the year? An effective advertising plan will clearly identify and select the media that will provide the greatest amount of targeted exposure for your business.

Your advertising plan should answer the following questions: What are your specific marketing objectives? Who are your target markets? What media types will you use? How many placements will you buy? What is your advertising budget? How will you track the effectiveness of your advertising efforts?

The marketing strategies you implement with your advertising plan will depend on the length of time your products/services have been on the market, how you've chosen to position your business, the message you wish to send, and the media you'll use to send it. Advertising will keep your product or service in the public's eye by creating greater awareness over time. Defining your target market in terms of demographic, geographic, psychosocial characteristics will be the single most important factor in selecting which media to use. Choosing between radio stations, newspapers, magazines, and television stations, will be evident if you have defined your market well.

Savvy planners set advertising goals in terms of reach, frequency, gross rating points (GRP), and continuity. A basic knowledge of these terms will help you talk to advertising representatives and understand their media planning kits:

Reach is the number of different people or households that are exposed to your message during a specified time period.

Frequency is the number of times that your target prospects are exposed to your message.

Gross Rating Points (GRP) are a measurement that equals the reach multiplied by the average frequency. The GRP is intended to give the total impact of the media effort. Continuity relates to the scheduling or timing of the media placements.

Your overall marketing budget will determine how much you will spend on your advertising. Getting preliminary placement costs will help you estimate how much will be required to have an impact on the consumer. Like many aspects of marketing, it is not an exact science and you will have to use your judgment when it comes to developing a budget. It's always a good idea to reserve a small portion of your budget for unexpected opportunities, like a "special issue" just before an important event that you had not planned for. Scheduling the actual media placement will depend on the seasonal sales patterns of your product. Typically, advertising will run in a continuous, pulsed, or flighted schedule.

To build sales, your business has to market itself. And, since advertising is expensive, it's important to make your efforts effective. However, advertising planning can be a bigger job than most people anticipate. A marketing professional can help you to define your goals, develop your advertising plan, and place your advertising to maximize the impact and effectiveness of your message.

Here is an overview of the pros and cons of different types of media:

Newspapers

Advertising in a daily newspaper can be very effective if your product or service is relevant to most people. On the other hand, it can be a waste of advertising dollars if you are trying to reach a very specific interest group. Newspapers allow you to take advantage of current events. This is a great advantage if you're selling roses and Valentines Day is a week away, but isn't likely to be helpful if you're trying to reach a narrow niche (ex: marketing a new technology to IT managers at community hospitals). Advertisers will find an unlimited amount of print space available, but the cost is incrementally high. It doesn't pay to incorporate detailed photographs or quality color images when the newspaper printing is generally poor to medium quality.

Magazines

Magazines allow for good quality image reproduction and layout flexibility. Advertising space is usually expensive. Magazines cover hundreds of niche interest areas, so finding the right publication to reach a specific audience is easy. Magazines tend to be around for a longer time, so ads have the potential for being seen multiple times. However it is difficult to predict when the reader will actually see an ad. Deadlines for advertisements are generally a month in advance of publication, so there isn't much room for last minute changes.

Internet

Web advertising can take the form of a Web site or an ad banner on another's website. With an ad banner targeting a specific audience is a matter of finding other relevant but non-competing websites that reach the same target audience. Websites that are set up intelligently count hits and can even identify repeat traffic. It pays to study the traffic and number of hits at the different sites and make your own comparison. Ads can be interactive and quickly edited. When properly indexed and registered on search engines, advertisers can maximize the number of potential hits. The negatives are that it is difficult to gauge the impact and costs effectiveness of Internet advertising.

Radio

Radio is a great medium for targeting a concentrated geographic area and is considered to be relatively cost-effective. The various formats such as talk radio, classical, and easy listening help zero in on the demographics that match those of the targeted consumer. Advertisers can select the frequency and time of day that most closely matches the target audience's listening habits. With radio there is room for quick reaction to sudden developments like a snowstorm or a stock market crash. Since radio uses voice, the advertiser can reinforce his or her message with a voice that suits the message.

Other

Other forms of media that one might consider include direct mail, broadcast TV, cable TV, transit, and outdoor billboard advertising. If your decision seems more complex than you anticipated, consider soliciting the help of an advertising agency. An ad agency can not only help you select the most appropriate forms of media, but can develop and design ads maximize the impact of your message on your potential consumers.

Define your target audience, map out your advertising, and determine your marketing goals. Make sure you have a tracking system in place. With a carefully developed advertising plan, your business should realize a much better rate of return from all of your advertising efforts!

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com/resources/articles.html for more articles and free marketing wisdom.

You can visit her marketing blog, Kinetic Ideas at: http://www.wendy.kinesisinc.com

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. January / 23 / 2019

AT& T to resume advertising on YouTube - Marketplace APM
AT& T to resume advertising on YouTube  Marketplace APM

AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...


Are they watching you? Targeted advertising explained - Hawaii News Now
Are they watching you? Targeted advertising explained  Hawaii News Now

A study finds that many Facebook users don't know the social media site is recording their interests to generate targeted ads.


The ins and outs of targeted advertising - Wink News
The ins and outs of targeted advertising  Wink News

Everyone's been there, you're looking at something online, you click over to another page, and up pops an ad for the very thing you were just viewing. Targeted ...


The case against behavioral advertising is stacking up - TechCrunch
The case against behavioral advertising is stacking up  TechCrunch

No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...


Dosh Adds $40 Million in New Funding For Cash-Back Advertising App - Xconomy
Dosh Adds $40 Million in New Funding For Cash-Back Advertising App  Xconomy

Austin--- Dosh has added $40 million in new funding to further develop its mobile app that offers users cash back on certain purchases. The money is.


BuzzFeed News' real problem isn't the special counsel's office - INSIDER
BuzzFeed News' real problem isn't the special counsel's office  INSIDER

Dear Readers,. It was a three-day weekend for some, but not over at BuzzFeed News. The publisher was busy defending its bombshell report on Robert ...


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It. - The New York Times
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


Major investment in tourism advertising will pay dividends, senators advised - Charleston Gazette-Mail
Major investment in tourism advertising will pay dividends, senators advised  Charleston Gazette-Mail

In his first time returning to the Senate as West Virginia Commerce secretary, former state senator Ed Gaunch told the Senate Finance Committee on Monday ...


Blowback suggests Gillette is no Nike | Advertising - AdAge.com
Blowback suggests Gillette is no Nike | Advertising  AdAge.com

Gillette ignited a firestorm on social media, TV talk shows and around the office water cooler last week with a surprising take on its long-running "Best a Man Can ...


Google slapped with more than $56 million in fines over advertising in Europe - ABC News
Google slapped with more than $56 million in fines over advertising in Europe  ABC News

French data regulator CNIL accused the tech company of practicing a "lack of transparency" in its advertising.


Marciano Unveils the Spring 2019 Collection and Advertising Campaign - Watertown Public Opinion
Marciano Unveils the Spring 2019 Collection and Advertising Campaign  Watertown Public Opinion

NEW YORK--(BUSINESS WIRE)--Jan 22, 2019--The Spring 2019 Marciano advertising campaign features rising star, Nadine Mirada alongside models Erin ...


Advertising Trends You Should Consider in 2019 - Entrepreneur
Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


Native Advertising Exchange Sharethrough Joins The Trade Desk's Unified ID Solution - Business Wire
Native Advertising Exchange Sharethrough Joins The Trade Desk's Unified ID Solution  Business Wire

SAN FRANCISCO & LOS ANGELES--(BUSINESS WIRE)--Sharethrough, one of the industry's largest native ad exchanges for the open web, has integrated The ...


Indigitous Agency Achieves Amazon Advertising Accreditation - SNEWS
Indigitous Agency Achieves Amazon Advertising Accreditation  SNEWS

Seattle, Wash. (January 22, 2019) – Indigitous, a Seattle-based Amazon services agency serving outdoor and active lifestyle brands, recently was approved by.


Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says - The New York Times
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York Times

About three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...


Matt Eastwood Named Executive Jury President for NY Festivals Advertising Awards - Branding in Asia Magazine
Matt Eastwood Named Executive Jury President for NY Festivals Advertising Awards  Branding in Asia Magazine

New York Festivals International Advertising Awards has named Matt Eastwood, Global Chief Creative Officer of McCann Health as the 2019 Executive Jury ...


Lamar Advertising Co (LAMR) Receives $78.33 Consensus Target Price from Analysts - Fairfield Current
Lamar Advertising Co (LAMR) Receives $78.33 Consensus Target Price from Analysts  Fairfield Current

Shares of Lamar Advertising Co (NASDAQ:LAMR) have earned an average recommendation of “Hold” from the ten research firms that are covering the firm, ...


Beyond the Books: Charter schools spend millions on advertising - KUTV 2News
Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


At&T Return to Advertising on YouTube After 2 Years Away - The Mac Observer
At&T Return to Advertising on YouTube After 2 Years Away  The Mac Observer

At&T, one of the biggest marketers in the U.S., is back advertising on YouTube after nearly 2-years away from the platform.


Facebook says Nielsen could help break up the advertising duopoly - Business Insider
Facebook says Nielsen could help break up the advertising duopoly  Business Insider

Facebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...


Super Bowl advertisers turning to social to amp up ROI - Advertising - BizReport
Super Bowl advertisers turning to social to amp up ROI - Advertising  BizReport

While there is no doubt the Super Bowl is a big deal in the cultural landscape, it's quickly becoming a big deal for advertisers, too. Over the past 10 years, Super ...


Barbara Gardner Proctor, pioneering advertising executive, dies - Chicago Tribune
Barbara Gardner Proctor, pioneering advertising executive, dies  Chicago Tribune

Barbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.


NFL's Playoff Advertising Share Has Increased By 19% Since 2014 - Forbes
NFL's Playoff Advertising Share Has Increased By 19% Since 2014  Forbes

The National Football League's share of playoff advertising revenue relative to its three main competitors—the National Basketball Association, Major League ...


Following the Gillette Ad, Get Politics Out of Advertising - 71 Republic
Following the Gillette Ad, Get Politics Out of Advertising  71 Republic

Though the Gillette ad certainly talked about important issues, is the advertising sector really the place to lecture about political issues?


Tombras Café not limited to advertising group's employees - Knoxville News Sentinel
Tombras Café not limited to advertising group's employees  Knoxville News Sentinel

I didn't realize until recently that the Tombras Group, now doing their advertising work out of their new facility on Gay Street, had opened up a food-*service* ...


Barbara Proctor, first African American woman to own an advertising agency, dies at 86 - Washington Post
Barbara Proctor, first African American woman to own an advertising agency, dies at 86  Washington Post

The company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...


Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising - Marketing Land
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising  Marketing Land

DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150 percent over last ...


What that Gillette ad says about the trend in woke advertising - CNN
What that Gillette ad says about the trend in woke advertising  CNN

New York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...


Pepsi takeover | Coke rival pouring money into Atlanta advertising - 11Alive.com WXIA
Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIA

ATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...


Amazon had a record-breaking holiday season, here’s how advertisers managed it - Marketing Land
Amazon had a record-breaking holiday season, here’s how advertisers managed it  Marketing Land

The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company's history on Cyber Monday. Advertisers ...


DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments - Adweek
DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments  Adweek

The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...


Quip Toothbrushes To Stop Advertising With Ben Shapiro Following March For Life Rally - HuffPost
Quip Toothbrushes To Stop Advertising With Ben Shapiro Following March For Life Rally  HuffPost

Quip said it was dropping the conservative commentator after its ad was "read in a venue we did not endorse."


Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 - Washington Post
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington Post

Lester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...


FMCG spends highest on digital video advertising - The Financial Express
FMCG spends highest on digital video advertising  The Financial Express

Within digital media, digital video is expected to have the fastest growth, with a CAGR of 37%; it is likely to reach Rs 5545 crore by 2021.


Planters Is Advertising in the Super Bowl for the First Time in Over a Decade - Adweek
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  Adweek

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...


Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime - Zacks.com
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.com

As investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...


Happy Tax sues H&R Block, alleging false advertising - Accounting Today
Happy Tax sues H&R Block, alleging false advertising  Accounting Today

Tax prep franchise Happy Tax has filed a lawsuit against H&R Block in a federal district court in New York, accusing the tax prep chain of false advertising.


Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement - The Conversation AU
Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement  The Conversation AU

How do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?


AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right - AdExchanger
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Five Ways To Improve Your Social Video Advertising - Forbes
Five Ways To Improve Your Social Video Advertising  Forbes

According to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...


Pioneering black woman in advertising dies | Agency News - AdAge.com
Pioneering black woman in advertising dies | Agency News  AdAge.com

Barbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.


How the Advertising Landscape Will Continue to Evolve in 2019 - Adweek
How the Advertising Landscape Will Continue to Evolve in 2019  Adweek

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...


Advertising network compromised to deliver credit card stealing code - ZDNet
Advertising network compromised to deliver credit card stealing code  ZDNet

A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...


Guide to Advertising on YouTube - Business 2 Community
Guide to Advertising on YouTube  Business 2 Community

With YouTube now bringing in more than 1.8 billion users every month, the video platform is approaching Facebook's colossal status (2bn+ monthly users) as a ...


How Does Advertising Really Work? - B&T
How Does Advertising Really Work?  B&T

In his latest column for B&T, industry maverick, Robert Strohfeldt, sets out to debunk a fair few of adland's truisms that often get chucked around… We all know ...


What Matters When It Comes To Advertising: Connections Outpace Budget - Forbes
What Matters When It Comes To Advertising: Connections Outpace Budget  Forbes

Spending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...


KFC slammed over 'disgusting' sliders, rejects 'false advertising' claims - New Zealand Herald
KFC slammed over 'disgusting' sliders, rejects 'false advertising' claims  New Zealand Herald

KFC has been slammed by hundreds of Kiwi customers over their new flatbread slider range, with many claiming the product is nothing like its advertisement.


The Media’s Post-Advertising Future Is Also Its Past - The Atlantic
The Media’s Post-Advertising Future Is Also Its Past  The Atlantic

It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...


Survey: Amazon will win advertising dollars away from Facebook - Recode
Survey: Amazon will win advertising dollars away from Facebook  Recode

Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total ad spending in 2020. Meanwhile, Facebook's ...


Viacom acquires Pluto TV for $340 million | Media - AdAge.com
Viacom acquires Pluto TV for $340 million | Media  AdAge.com

Instead of building out its own streaming *service* the way rivals Walt Disney, NBC Universal and AT&T's WarnerMedia are doing, Viacom is acquiring one.


The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? - Philly.com
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.com

Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...


College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’ - Fox News
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox News

The Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...


AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout - The New York Times
AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout  The New York Times

AT&T, one of the biggest advertisers in the U.S., had balked because offensive *content* too often accompanied its ads. Now it says YouTube has addressed the ...


Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal - Verizon Communications
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal  Verizon Communications

Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...


You’re being robbed to fund the Coalition’s election advertising - The New Daily
You’re being robbed to fund the Coalition’s election advertising  The New Daily

How do you feel about paying for particularly misleading advertising aimed at winning votes for the Coalition? Having ditched its biggest donor (Malcolm.


This Ad Marketplace Uses Packages as a Prime Advertising Space - Adweek
This Ad Marketplace Uses Packages as a Prime Advertising Space  Adweek

Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school ...


Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities - Marketing Land
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities  Marketing Land

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...


How Twitter Will Ensure Brand Safety For Video Advertisers In 2019 - AdExchanger
How Twitter Will Ensure Brand Safety For Video Advertisers In 2019  AdExchanger

As Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...


IHeartMedia nears an exit from bankruptcy | News - AdAge.com
IHeartMedia nears an exit from bankruptcy | News  AdAge.com

iHeartMedia won court approval for a plan to allow it to emerge from bankruptcy in the first half of 2019.


Tom Tom, Navman and Garmin forced to remove 'lifetime' claims from advertising campaigns - mUmBRELLA*
Tom Tom, Navman and Garmin forced to remove 'lifetime' claims from advertising campaigns  mUmBRELLA*

Three manufactures of consumer GPS navigation products - Tom Tom, Navman and Garmin - have ceased using "lifetime" claims in their advertising, after.


Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO - Louisiana Press Journal
Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO  Louisiana Press Journal

Just a couple of minutes into their first round game in the Bowling Green Tournament, the Clopton Lady Hawks started a little sloppy as they held a slim 6-5 lead ...


Two Stafford residents ripped off after advertising items on Craigslist - Fredericksburg.com
Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.com

The Stafford Sheriff's Office is again warning residents to be cautious when selling items online.


Exposure to sugary breakfast cereal advertising directly influences children's diets - Science Daily
Exposure to sugary breakfast cereal advertising directly influences children's diets  Science Daily

Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...


Grey London promotes 'advertising alchemist' Anna Panczyk to CEO - The Drum
Grey London promotes 'advertising alchemist' Anna Panczyk to CEO  The Drum

Grey London has promoted Anna Panczyk from chief executive of Grey Poland to lead the group's London operation.


How does Zara survive despite minimal advertising? - Retail Gazette
How does Zara survive despite minimal advertising?  Retail Gazette

Zara is known for capturing fashion trends from the catwalk and putting them into their global store network quickly. However, unlike many other fashion retail ...


'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway - Forbes
'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway  Forbes

Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.


FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018 - Fast Company
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast Company

Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...


France Télévisions and TDF launch targeted advertising on DTT with HbbTV - Broadband TV News
France Télévisions and TDF launch targeted advertising on DTT with HbbTV  Broadband TV News

FranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.


‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV - Digiday
‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV  Digiday

In the latest sign of connected TV advertising's maturation, advertisers have begun to count co-viewing as part of their connected TV campaigns.


What Gilette's PC 'toxic masculinity' ad gets wrong about advertising - Fox Business
What Gilette's PC 'toxic masculinity' ad gets wrong about advertising  Fox Business

The now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...


Readers Write: U.S. Rep. Ilhan Omar, e-cigarette advertising, Final Four costs, the harm once brought by women's hats - Star Tribune
Readers Write: U.S. Rep. Ilhan Omar, e-cigarette advertising, Final Four costs, the harm once brought by women's hats  Star Tribune

Celebrate a *fresh*, honest voice in Congress.


The Current Applications Of Artificial Intelligence In Mobile Advertising - Forbes
The Current Applications Of Artificial Intelligence In Mobile Advertising  Forbes

One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...


It Looks Like Verizon's Online Advertising Project Is a Flop - The Motley Fool
It Looks Like Verizon's Online Advertising Project Is a Flop  The Motley Fool

The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.


Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News - Forbes
Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News  Forbes

Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...


How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity - NPR
How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...


Why Mastercard went from 'priceless' to wordless | CMO Strategy - AdAge.com
Why Mastercard went from 'priceless' to wordless | CMO Strategy  AdAge.com

When CES opened its doors in Las Vegas earlier this month, Mastercard took the opportunity to drop some news: The company was erasing its name from its ...


Barbara Gardner Proctor, Advertising Trailblazer, WTTW Trustee, Dies at 86 - WTTW News
Barbara Gardner Proctor, Advertising Trailblazer, WTTW Trustee, Dies at 86  WTTW News

She launched the first advertising agency owned and managed by an African-American woman in the 1970s. Barbara Gardner Proctor died on Dec. 19, 2018 at ...


Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019 - Business Today
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019  Business Today

The initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.


Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell - Rochester Democrat and Chronicle
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell  Rochester Democrat and Chronicle

A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.


Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work? - RIABiz
Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work?  RIABiz

The $36-billion Kansas RIA will make his point with tailors, docs and waiters who have Wall Street attitudes but one expert counsels caution.


New Gillette advertisement takes on #MeToo topics and asks 'Is this the best a man can get?' - KTRK-TV
New Gillette advertisement takes on #MeToo topics and asks 'Is this the best a man can get?'  KTRK-TV

Gillette is making waves for its new ad that draws inspiration from the Me Too movement. The razor company is long known for its "The Best A Man Can Get" ...


Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block - Business Wire
Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block  Business Wire

Happy Tax, the fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax.


McDonald’s apologises for advert showing Taiwan as a country - South China Morning Post
McDonald’s apologises for advert showing Taiwan as a country  South China Morning Post

US fast-food company McDonald's has apologised for its latest advertisement after some internet users accused it of advocating independence for Taiwan.


5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show - AdAge.com
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.com

An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.


Cigarette advertising before smoking was officially bad for your health - NEWS.com.au
Cigarette advertising before smoking was officially bad for your health  NEWS.com.au

It's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.


OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019 - MediaPost Communications
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019  MediaPost Communications

Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...


Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising - Journal & Courier
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & Courier

Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.


CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys - Adweek
CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys  Adweek

A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal—and buyers told Adweek they are trying to ...


Brand purpose advertising will be the making – or breaking – of Stylist - The Drum
Brand purpose advertising will be the making – or breaking – of Stylist  The Drum

The newly-formed Stylist Group is opening its doors to purpose advertisers keen to create or join empowering conversations about modern women.


KFC rejects 'false advertising' claims after 'disgusting' sliders slammed - Newstalk ZB
KFC rejects 'false advertising' claims after 'disgusting' sliders slammed  Newstalk ZB

KFC has been slammed by hundreds of Kiwi customers over their new flatbread slider range, with many claiming the product is nothing like its advertisement.


Two advertisers drop Ben Shapiro over March for Life podcast - Lifesite
Two advertisers drop Ben Shapiro over March for Life podcast  Lifesite

'It is immoral to kill children because of what they might become in the future.'


Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off - Digiday
Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off  Digiday

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...


Emergent programmatic advertising firm engage:BDR raises cash to fund growth and expansion - Small Caps
Emergent programmatic advertising firm engage:BDR raises cash to fund growth and expansion  Small Caps

Engage:BDR's (ASX: EN1) chief executive officer Ted Dhanik is set to increase his holdings in the company by 1.7 million shares effective immediately to hold a ...


What Amazon Advertising’s big 2018 advancements will mean for 2019 - Marketing Land
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


5 resolutions for programmatic advertising in 2019 | Opinion - AdAge.com
5 resolutions for programmatic advertising in 2019 | Opinion  AdAge.com

In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...


SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard - Business Insider South Africa
SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard  Business Insider South Africa

South Africa's Advertising Regulatory Board is proposing strict new rules to regulate social media advertising that brands and influencers will have to follow if ...


This Russian startup wants to put billboards in space. Astronomers ar - Astronomy Magazine
This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.


Tucker Carlson's Advertisers Haven't Returned - Hollywood Reporter
Tucker Carlson's Advertisers Haven't Returned  Hollywood Reporter

Fox News' 'Tucker Carlson Tonight' hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration ...


Advertising and academia are controlling our thoughts. Didn’t you know? - The Guardian
Advertising and academia are controlling our thoughts. Didn’t you know?  The Guardian

By abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.


Hulu Will Start Offering ‘Attribution’ Measures for Advertisers - Variety
Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.


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