Advertising Information Ohio

HOME

DIRECTORY

 

More free ebooks online:
 
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.

 

Place your TextLink AD here free

Advertising Copy: What's Really Important?


You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won't even read every one of those well chosen words. Is your genius lost on them?

While it might sound frightening or frustrating, it's a fact of advertising life. So what do you do next? There are some sections of your copy that potential customers are practically guaranteed to read. If you know what these are, you'll see your sales increase dramatically. There are six key sections of your marketing copy to focus upon for success.

HEADLINES

Headlines have always been and will always be the most important section in any copy.

They are the first thing potential customers will see. They have the greatest impact on whether any of the other copy gets read. Your headlines must be enticing. Think of them as your opening line. If people aren't intrigued, they won't read any further.

Use strong active verbs (like slash, chop, quit, etc.) in your headlines. These words clearly demonstrate actions as opposed to more passive words (like reduce, think, consider, etc.). Most of the time, buying is an emotional action. The more you stir the emotions, the more you cause movement toward your ideal customer response.

Pay a lot of attention to your headline. It's the powerhouse of your copy.

SUB-HEADLINES

If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with the headline, should tell your reader the whole story. Always begin writing your advertising copy by outlining using this headline and sub-headline format.

Headlines and sub-headlines are designed to make the sale. Barring that desired outcome, they can guide your visitors to read deeper into your copy. If you set up a structure of progressive sub-headlines, you'll have a better shot getting your point across.

Where do your prospective customers read after the headline and sub-headlines? Typically, they will read any captions you have under pictures in your ad copy.

CAPTIONS UNDER PICTURES

Newspaper journalists were the first to use captions. A caption is a few words below a photograph to explain what the picture is.

People are in the habit of looking for the captions in order to relate the importance of the image with the information they are receiving. Captions in advertising pieces are highly read. Don't waste the space! Don't just use the caption to explain the picture. Use the caption to sell the product! Use descriptive benefit-oriented words in your captions for maximum impact.

So, they've looked at your headline, sub-headlines, and at the captions under your pictures. They might have already made the purchase decision. Congratulations! For those readers that haven't made the purchase decision yet, let's flesh out the advertisement with some choice sentences.

FIRST SENTENCES

When you scan a newspaper, what do you read? Almost everyone reads the first sentence or two of each paragraph. These sentences are vitally important. To get your potential customers interested enough to keep reading, add the punch here! Unlike a novel, advertising does not build to the climax. Great ads start with the climax and support its claims in subsequent sentences.

If you create exceptional first sentences, your potential customer will be more likely to continue reading the copy. And, as an added benefit, the first sentences in each paragraph may be enough to convince him/her to buy your product.

Now that you've captured their attention and they are reading further, use bulleted lists for benefits.

BULLETED LISTS

First, use bulleted lists when describing features or benefits. A bulleted list will leave more white space around itself and therefore look less intimidating to your reader.

Secondly, as with the first sentence in each paragraph, people also almost always read the first entry in a bulleted list. If it's on target, they might keep reading. Make sure your first bullet point is extremely powerful and enticing. To keep the potential customer reading, make certain you are writing the copy with their concerns in mind.

The last, but not least, power spot in your copy you probably won't even use. It's the call to action.

CALL THEM TO ACTION

The very bottom of your ad copy is the last chance to close the sale! Take advantage of this valuable area. This is where your call to action should reside. What is the call to action? Telling your potential customer what to do next is critical to getting the sale.

A call to action could be "Visit our website today!", "Call Today for your FREE estimate", or "Call to Secure Your Seat Today!". Tell your prospective customer what they need to do to move the acquisition of this beneficial product or service you sell into their home or office.

Time spent on your advertising copy will never be wasted. If you haven't done it before, now is the time to review your copy to be sure you're making the most out of these opportunities. Your ad copy is a one-way conversation. You must anticipate their questions and objections. These must be answered in your copy before you get the sale.

Michele Schermerhorn calls herself a "Corporate Freedom Fighter" dedicated to freeing cubicle prisoners to experience their own successful online business. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a sassy marketing blog (http://www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. July / 22 / 2018

This RSS feed URL is deprecated
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Northcraft, Miller take on new advertising roles with newspapers - Parkersburg News

Parkersburg News

Northcraft, Miller take on new advertising roles with newspapers
Parkersburg News
Photo by Jeff Baughan Lisa Northcraft, right, is the newly appointed advertising director of The Parkersburg News and Sentinel and The Marietta Times. Mary Jo Miller, left, is the newly appointed advertising manager for The Parkersburg News and ...


Why Blockchain Could Be The Downfall Of YouTube Advertising - Forbes

Forbes

Why Blockchain Could Be The Downfall Of YouTube Advertising
Forbes
With recent announcements showing that teenagers are now watching an hour a day of YouTube, you might think that this is huge news for the advertising industry. A captive audience stuck between ad breaks should be every advertiser's dream yet instead, ...


Senior Analyst Advertising Effectiveness and Modeling - mediabistro.com

Senior Analyst Advertising Effectiveness and Modeling
mediabistro.com
The Senior Analyst of Advertising Effectiveness and Modeling at NBCU will be a key member of the NBCU Ad Sales Insights and Measurement team. S/he will work closely with the Senior Director of Advertising Effectiveness and Optimization who drives the ...


Amazon to give Facebook, Google run for their money in advertising ... - Business Insider

Business Insider

Amazon to give Facebook, Google run for their money in advertising ...
Business Insider
BI PRIME: Amazon may be one of the quietest companies in the world, but marketers can't stop talking about the company's advertising business that's full of ...

and more »

Northcraft, Miller take on new advertising roles - Marietta Times

Marietta Times

Northcraft, Miller take on new advertising roles
Marietta Times
Northcraft started in advertising with the newspapers' parent company in 1997 as an ad representative with the Tyler Star News before becoming the advertising manager of the Star News and the Wetzel Chronicle. In 2006, The Green Tab was added under ...


Amazon advertising is working directly with brands now, cutting out ad agencies - Digiday

Amazon advertising is working directly with brands now, cutting out ad agencies
Digiday
Amazon is increasingly working directly with brands on advertising deals. Amazon has always had a robust direct line to brands via an application programming interface for Amazon Marketing Services, the part of its ad business that includes self-serve ...


Aiming to make billboard advertising more programmatic, Adquick raises $2.1 million - TechCrunch

TechCrunch

Aiming to make billboard advertising more programmatic, Adquick raises $2.1 million
TechCrunch
What he was looking for, and what he eventually found in Adquick was a company that had managed to map all of the billboard advertising options available in the U.S. and was offering would-be advertisers a way to digitally distribute their ads and book ...


How AI Is Making Advertising More Efficient and Consumer-Focused - Adweek

Adweek

How AI Is Making Advertising More Efficient and Consumer-Focused
Adweek
In this war, they are little more than innocent bystanders forced to wade through disingenuous attempts at engagement and bombarded with disruptive advertising that serve little purpose other than getting in the way of the content they actually want to ...


IPG's #HaveHerBack Urges Women in Advertising to Continue Speaking Out on Harassment - Adweek

Adweek

IPG's #HaveHerBack Urges Women in Advertising to Continue Speaking Out on Harassment
Adweek
And because she spoke out prior to #MeToo gaining momentum in the advertising industry, she was forgotten. When she first saw #HaveHerBack encouraging women to speak out against sexual harassment post-#MeToo, Leone said, she contacted the ...


New advertising leader onboard - Marshfield Mail

Marshfield Mail

New advertising leader onboard
Marshfield Mail
Earlier this decade, Honeycutt was advertising director and eventually publisher for newspapers in the Tulsa area that were under common ownership with the five papers he now joins. He and the advertising executives for the Missouri papers already know ...


Google News

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

www.Akron.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Fleamarket World
www.fleamarkets.tk

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere
 

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 - 2018 All Rights Reserved


  

advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market