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How To Write Ads That Get Response


Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.

You wouldn't give him more hours in the hopes that one day something productive will happen. And you shouldn't keep running those "name recognition" ads in the hopes that one day sales will happen, either. You should fire those non-responsive ads and get some that pull their own weight. Here's how:

1. Grab prospects with your headline. The single most important part of your ad is the headline. If yours is the name of your business, you are wasting your time and money by running it. Make it shout about the biggest benefit if buying your product or service, and you could increase response by as much as 300%.

2. Don't talk about yourself. Talk about the benefits your prospect will enjoy by using your product or service. Focus entirely on your customer, not yourself, your history, your anything. It's all about what's in it for them.

3. Include a photo. Don't make the photo the entire ad with only minimal copy, but do include one that supports what your ad says. Pictures in ads are like body language: they convey your tone and intention, and if done right add to your credibility. But they do not persuade by themselves. Only words can do that.

4. Ask for response. People won't call if you don't ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get the point.

Changing your ads from "name recognition" to "direct response" can not only increase your business, they can lower your advertising bill. Because they don't have to be run over and over and over to be effective.

So "fire" your old ads today, and "hire" new ones that really produce!

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. February / 27 / 2020

Privacy Changes Are Making Mobile Advertising More Complicated - Adweek
Privacy Changes Are Making Mobile Advertising More Complicated  Adweek

In Focus: Vision 2020, New Social Media Rules For Political Advertising, UNCF Mayor’s Masked Ball - phl17.com
In Focus: Vision 2020, New Social Media Rules For Political Advertising, UNCF Mayor’s Masked Ball  phl17.com

Etsy Earnings Win, Advertising Fees - pymnts.com
Etsy Earnings Win, Advertising Fees  pymnts.com

Why Programmatic Advertising Won't Work On TV 02/27/2020 - MediaPost Communications
Why Programmatic Advertising Won't Work On TV 02/27/2020  MediaPost Communications

ASEOHosting: Traditional Online Advertising is Dire in 2020 - Yahoo Finance
ASEOHosting: Traditional Online Advertising is Dire in 2020  Yahoo Finance

'I'm me, not meat' | PETA Billboard idea rejected by advertising company - 13newsnow.com WVEC
'I'm me, not meat' | PETA Billboard idea rejected by advertising company  13newsnow.com WVEC

UK Drug Advertising Complaints Increase as Withdrawn Advertisements Remain Steady - Regulatory Focus
UK Drug Advertising Complaints Increase as Withdrawn Advertisements Remain Steady  Regulatory Focus

Advertising Through the Rideshare Industry - Grit Daily
Advertising Through the Rideshare Industry  Grit Daily

American Advertising Federation Space Coast Honors Winners of 2020 ADDY Awards | - SpaceCoastDaily.com
American Advertising Federation Space Coast Honors Winners of 2020 ADDY Awards |  SpaceCoastDaily.com

Vermont House Approves Selling Weed — But Not Advertising It - Seven Days
Vermont House Approves Selling Weed — But Not Advertising It  Seven Days

Vince Cullers Group: First black owned advertising agency - wcia.com
Vince Cullers Group: First black owned advertising agency  wcia.com

Univision Q4 Sees Slight Revenue Increase, Core Advertising 6% Higher 02/28/2020 - MediaPost Communications
Univision Q4 Sees Slight Revenue Increase, Core Advertising 6% Higher 02/28/2020  MediaPost Communications

How buyers and advertisers are planning for the end of the third-party cookie - Digiday
How buyers and advertisers are planning for the end of the third-party cookie  Digiday

Sinclair Broadcast expects to see record political advertising sales this year after earnings miss - Baltimore Sun
Sinclair Broadcast expects to see record political advertising sales this year after earnings miss  Baltimore Sun

AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference - MarTech Series
AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference  MarTech Series

Acast Launches Acast Marketplace, a Podcast Advertising Platform - MarTech Advisor
Acast Launches Acast Marketplace, a Podcast Advertising Platform  MarTech Advisor

Macias Creative Wins Big at Miami’s American Advertising Federation’s Addy Awards Taking Home Ten Addys - Yahoo Finance
Macias Creative Wins Big at Miami’s American Advertising Federation’s Addy Awards Taking Home Ten Addys  Yahoo Finance

'This line is for employees only': stories of being Black in advertising, 1969-2020 - The Drum
'This line is for employees only': stories of being Black in advertising, 1969-2020  The Drum

SONIC Drive-In Puts Guests in the Driver’s Seat with New Advertising Campaign THIS IS HOW WE SONIC - Yahoo Finance
SONIC Drive-In Puts Guests in the Driver’s Seat with New Advertising Campaign THIS IS HOW WE SONIC  Yahoo Finance

Friendable Focuses on Machine Learning and AI for Mobile Advertising Campaign, Choosing “LiftOff” as Partner - MarTech Series
Friendable Focuses on Machine Learning and AI for Mobile Advertising Campaign, Choosing “LiftOff” as Partner  MarTech Series

Kroger Precision Marketing Achieves Tag Platinum Certification For Digital Advertising Trust And Transparency Practices - Yahoo Finance
Kroger Precision Marketing Achieves Tag Platinum Certification For Digital Advertising Trust And Transparency Practices  Yahoo Finance

NBCUniversal Details New ‘One Platform’ Advertising Ahead Of Upfront - Deadline
NBCUniversal Details New ‘One Platform’ Advertising Ahead Of Upfront  Deadline

How Record Television Advertising is Shaping American Elections - Niskanen Center
How Record Television Advertising is Shaping American Elections  Niskanen Center

NBC intros 'Spot On' business for local connected TV/OTT advertising - FierceVideo
NBC intros 'Spot On' business for local connected TV/OTT advertising  FierceVideo

ASA: The volume of gambling ads is driving distrust of advertising - Marketing Week
ASA: The volume of gambling ads is driving distrust of advertising  Marketing Week

Garnet Media Group wins regional advertising awards - UofSC News & Events - @UofSC
Garnet Media Group wins regional advertising awards - UofSC News & Events  @UofSC

Viewership and Advertising Insights for the 10th Democratic Debate - Broadcasting & Cable
Viewership and Advertising Insights for the 10th Democratic Debate  Broadcasting & Cable

Lamar Advertising Company Announces Cash Dividend on Common Stock - StreetInsider.com
Lamar Advertising Company Announces Cash Dividend on Common Stock  StreetInsider.com

Discover the Top Perks of LED Advertising - socPub
Discover the Top Perks of LED Advertising  socPub

The Honest Ads Act Charts A Path For Political Advertising - AdExchanger
The Honest Ads Act Charts A Path For Political Advertising  AdExchanger

Video lottery advertising bill (HB1249) dies in committee - KELO AM-FM
Video lottery advertising bill (HB1249) dies in committee  KELO AM-FM

ADVERTISING: Advertorial — JONATHON M. SASSER: Sleep: Quality over quantity - Coeur d'Alene Press
ADVERTISING: Advertorial — JONATHON M. SASSER: Sleep: Quality over quantity  Coeur d'Alene Press

INTRODUCING: The Lost Coast Outpost CLASSYFieds! Classified Advertising For the Humboldt County Masses! - Lost Coast Outpost
INTRODUCING: The Lost Coast Outpost CLASSYFieds! Classified Advertising For the Humboldt County Masses!  Lost Coast Outpost

Savannah Bananas baseball team removing all advertising from games this season - Bluffton Today
Savannah Bananas baseball team removing all advertising from games this season  Bluffton Today

"NBC Spot On," A New Local OTT/CTV Advanced Advertising Business Launches At NBCUniversal Owned Television Stations - Yahoo Finance
"NBC Spot On," A New Local OTT/CTV Advanced Advertising Business Launches At NBCUniversal Owned Television Stations  Yahoo Finance

Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud - Branding in Asia Magazine
Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud  Branding in Asia Magazine

Billionaire Bloomberg is proving no amount of advertising can sell a flawed product - NationofChange
Billionaire Bloomberg is proving no amount of advertising can sell a flawed product  NationofChange

All Eyes On Influencers: FDA And FTC Examination Of Endorser Advertising Signals Global Focus On Social Media - Media, Telecoms, IT, Entertainment - Worldwide - Mondaq News Alerts
All Eyes On Influencers: FDA And FTC Examination Of Endorser Advertising Signals Global Focus On Social Media - Media, Telecoms, IT, Entertainment - Worldwide  Mondaq News Alerts

Advertising Week Europe 'monitors' coronavirus as London media agency shutters - AdAge.com
Advertising Week Europe 'monitors' coronavirus as London media agency shutters  AdAge.com

Just as Tobacco Advertising Causes Teen Smoking, Exposure to Alcohol Ads Causes Teens to Drink - NYU News
Just as Tobacco Advertising Causes Teen Smoking, Exposure to Alcohol Ads Causes Teens to Drink  NYU News

Olympics advertisers hold their breath in coronavirus waiting game - AdAge.com
Olympics advertisers hold their breath in coronavirus waiting game  AdAge.com

Susan Collins complains about misleading campaign advertising - Lewiston Sun Journal
Susan Collins complains about misleading campaign advertising  Lewiston Sun Journal

Discovery Profit Rises Despite Cord-Cutting and New Investments - Variety
Discovery Profit Rises Despite Cord-Cutting and New Investments  Variety

Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference - Yahoo Finance
Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference  Yahoo Finance

This Campaign Season, BBB National Programs' Digital Advertising Accountability Program is Helping Voters Understand the Origins of Online Political Ads - Inside NoVA
This Campaign Season, BBB National Programs' Digital Advertising Accountability Program is Helping Voters Understand the Origins of Online Political Ads  Inside NoVA

The Big Won becomes World Creative Rankings to benchmark advertising's top performers - The Drum
The Big Won becomes World Creative Rankings to benchmark advertising's top performers  The Drum

AMC Networks Sees Q4 Declines In Advertising And Subscriber Revenues 02/27/2020 - MediaPost Communications
AMC Networks Sees Q4 Declines In Advertising And Subscriber Revenues 02/27/2020  MediaPost Communications

California Court Sets High Bar For Class Certification In False Advertising Cases - Litigation, Mediation & Arbitration - United States - Mondaq News Alerts
California Court Sets High Bar For Class Certification In False Advertising Cases - Litigation, Mediation & Arbitration - United States  Mondaq News Alerts

Student Association implements new policy on OCCT advertisements - Binghamton University Pipe Dream
Student Association implements new policy on OCCT advertisements  Binghamton University Pipe Dream

Guidance issued for advertising marijuana products in Maine - Press Herald
Guidance issued for advertising marijuana products in Maine  Press Herald

A realist’s take on travel advertising in 2020 - PhocusWire
A realist’s take on travel advertising in 2020  PhocusWire

Competition Bureau's Marketing and Advertising Priorities: Dishonest Price Claims - Lexology
Competition Bureau's Marketing and Advertising Priorities: Dishonest Price Claims  Lexology

Reddit tags R/GA as agency-of-record to lead its first brand advertising campaign - AdAge.com
Reddit tags R/GA as agency-of-record to lead its first brand advertising campaign  AdAge.com

SEC Looks to Loosen Advisor Advertising, Solicitation Rules - The 401(k) Specialist
SEC Looks to Loosen Advisor Advertising, Solicitation Rules  The 401(k) Specialist

Meet Today's Innovators: Digital Celebrities, Augmented Reality, 3D Advertising, AR E-Commerce, and Biotech Breakthroughs in Cancer, HIV therapy (and potential coronavirus treatment) - StreetInsider.com
Meet Today's Innovators: Digital Celebrities, Augmented Reality, 3D Advertising, AR E-Commerce, and Biotech Breakthroughs in Cancer, HIV therapy (and potential coronavirus treatment)  StreetInsider.com

Here's what you need to know in advertising and media this week - Business Insider - Business Insider
Here's what you need to know in advertising and media this week - Business Insider  Business Insider

Camera club to host advertising photographer | Arts - The Star Democrat
Camera club to host advertising photographer | Arts  The Star Democrat

Accenture spearheads consultancy v advertising turf war - Financial Times
Accenture spearheads consultancy v advertising turf war  Financial Times

Hi-tech advertising signs mooted for Warrnambool's CBD - Warrnambool Standard
Hi-tech advertising signs mooted for Warrnambool's CBD  Warrnambool Standard

ADVERTISING — Advertorial: DR. WAYNE M. FICHTER: The brain's effect on pain - Coeur d'Alene Press
ADVERTISING — Advertorial: DR. WAYNE M. FICHTER: The brain's effect on pain  Coeur d'Alene Press

Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Our philosophy - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Our philosophy  Coeur d'Alene Press

Why a Grab and Gojek merger could disrupt advertising in South East Asia - The Drum
Why a Grab and Gojek merger could disrupt advertising in South East Asia  The Drum

Outdoor advertising Market to depict appreciable growth prospects over 2020-2025 - openPR
Outdoor advertising Market to depict appreciable growth prospects over 2020-2025  openPR

Trump campaign buys top advertising spot on YouTube for Election Day | TheHill - The Hill
Trump campaign buys top advertising spot on YouTube for Election Day | TheHill  The Hill

Trump administration outsourcing part of census advertising campaign to state-run Chinese media: report - Raw Story
Trump administration outsourcing part of census advertising campaign to state-run Chinese media: report  Raw Story

UK industry chief: ‘Advertising without trust is just noise’ - Financial Times
UK industry chief: ‘Advertising without trust is just noise’  Financial Times

Contextual advertising company GumGum raises $22M - TechCrunch
Contextual advertising company GumGum raises $22M  TechCrunch

PODCAST: Dean Evans of Cars.com on the state of automotive advertising - Auto Remarketing
PODCAST: Dean Evans of Cars.com on the state of automotive advertising  Auto Remarketing

5 Global Digital Video Trends (Viewership & Advertising) in 2020 - Business Insider Nordic
5 Global Digital Video Trends (Viewership & Advertising) in 2020  Business Insider Nordic

'Nobody has a stellar record’: Popular food delivery apps may be advertising wrong prices, menus - WSOC Charlotte
'Nobody has a stellar record’: Popular food delivery apps may be advertising wrong prices, menus  WSOC Charlotte

How much Mike Bloomberg is spending on campaign ads - Washington Post
How much Mike Bloomberg is spending on campaign ads  Washington Post

Vaping trends switch during investigation into Juul Labs advertising - KOMU 8
Vaping trends switch during investigation into Juul Labs advertising  KOMU 8

Spain government proposes crackdown on gambling advertising - Yogonet International
Spain government proposes crackdown on gambling advertising  Yogonet International

AdQuick raises $6M to conquer an advertising market Google and Facebook won’t - TechCrunch
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t  TechCrunch

Amazon Advertising Drives Higher Returns For Retail Brands Than Facebook Or Google - Forbes
Amazon Advertising Drives Higher Returns For Retail Brands Than Facebook Or Google  Forbes

Avoid These Advertising and Marketing Mistakes - Legal Reader
Avoid These Advertising and Marketing Mistakes  Legal Reader

Classifieds - Chicago Reader
Classifieds  Chicago Reader

By Sneaking Into Ads.txt Files, The 404bot Cost Advertisers $15 Million - AdExchanger
By Sneaking Into Ads.txt Files, The 404bot Cost Advertisers $15 Million  AdExchanger

Why Burger King Is Proudly Advertising a Moldy Whopper - Adweek
Why Burger King Is Proudly Advertising a Moldy Whopper  Adweek

Do Institutions Own Pressman Advertising Limited (NSE:PRESSMN) Shares? - Simply Wall St
Do Institutions Own Pressman Advertising Limited (NSE:PRESSMN) Shares?  Simply Wall St

Cross-Channel Performance Advertising Platform Market Gross Margin, Attractiveness, Competitive Landscape and Key Players – Facebook, Marin Software, Marilyn, etc. - News Times
Cross-Channel Performance Advertising Platform Market Gross Margin, Attractiveness, Competitive Landscape and Key Players – Facebook, Marin Software, Marilyn, etc.  News Times

MTS launches theft protection, targeted advertising service for retailers - Telecompaper
MTS launches theft protection, targeted advertising service for retailers  Telecompaper

New Las Cruces rental scam asks for electronic transfer of funds - Las Cruces Sun-News
New Las Cruces rental scam asks for electronic transfer of funds  Las Cruces Sun-News

Winston-Salem PETA billboard honoring cows killed in highway crash rejected by advertising company - WXII12 Winston-Salem
Winston-Salem PETA billboard honoring cows killed in highway crash rejected by advertising company  WXII12 Winston-Salem

ISBA tackles public trust with five-part advertising guide - CampaignLive
ISBA tackles public trust with five-part advertising guide  CampaignLive

Should rail commuter data be monetised through advertising? - swissinfo.ch
Should rail commuter data be monetised through advertising?  swissinfo.ch

Advertisement for Bids | Legal Announcements - Winona Daily News
Advertisement for Bids | Legal Announcements  Winona Daily News

How Anheuser-Busch is disrupting football advertising with the XFL - KSDK.com
How Anheuser-Busch is disrupting football advertising with the XFL  KSDK.com

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Planning For Safari Can Prepare Advertisers For Chrome's Future - AdExchanger
Planning For Safari Can Prepare Advertisers For Chrome's Future  AdExchanger

Bank of America consolidates advertising with Publicis Groupe - AdAge.com
Bank of America consolidates advertising with Publicis Groupe  AdAge.com

Beyond Google and Facebook advertising: 17 ad platforms you should try - Search Engine Land
Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

This week's advertising and media news and analysis - Business Insider - Business Insider
This week's advertising and media news and analysis - Business Insider  Business Insider

Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’ - CBS Dallas / Fort Worth
Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’  CBS Dallas / Fort Worth

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World? - Adweek
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?  Adweek

Media executives pressure advertisers on quality news - Axios
Media executives pressure advertisers on quality news  Axios

Vast majority of Amazon advertisers plan to spend more on ads again this year - Marketing Land
Vast majority of Amazon advertisers plan to spend more on ads again this year  Marketing Land

Guardian to ban advertising from fossil fuel firms - The Guardian
Guardian to ban advertising from fossil fuel firms  The Guardian

Bloomberg to Double $300M Ad Spend After Iowa Caucuses - TIME
Bloomberg to Double $300M Ad Spend After Iowa Caucuses  TIME

Advertisers are using lifelike avatars to drum up brand awareness - Digiday
Advertisers are using lifelike avatars to drum up brand awareness  Digiday

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