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Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.
You wouldn't give him more hours in the hopes that one day something productive will happen. And you shouldn't keep running those "name recognition" ads in the hopes that one day sales will happen, either. You should fire those non-responsive ads and get some that pull their own weight. Here's how:
1. Grab prospects with your headline. The single most important part of your ad is the headline. If yours is the name of your business, you are wasting your time and money by running it. Make it shout about the biggest benefit if buying your product or service, and you could increase response by as much as 300%.
2. Don't talk about yourself. Talk about the benefits your prospect will enjoy by using your product or service. Focus entirely on your customer, not yourself, your history, your anything. It's all about what's in it for them.
3. Include a photo. Don't make the photo the entire ad with only minimal copy, but do include one that supports what your ad says. Pictures in ads are like body language: they convey your tone and intention, and if done right add to your credibility. But they do not persuade by themselves. Only words can do that.
4. Ask for response. People won't call if you don't ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get the point.
Changing your ads from "name recognition" to "direct response" can not only increase your business, they can lower your advertising bill. Because they don't have to be run over and over and over to be effective.
So "fire" your old ads today, and "hire" new ones that really produce!
Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
Should social media stars face tougher advertising rules? - BBC News
Social media stars could face tougher rules on advertising in posts, the regulator has said. The Advertising Standards Authority said online ads, such as those on Instragram, should be "obviously recognisable" but that some users with big followings ...
What Advertising Clients Want Now
“People aren't hiring you to create great pictures, but to get results,” advertising photographer John Keatley told PDN. In today's rapidly changing advertising market, the photographers who have the advantage in landing jobs are able to demonstrate an ...
What Big Tech's Ban Might Mean for Cryptocurrency Advertising
Following Facebook's lead, Google has announced it will ban all cryptocurrency advertising on its platforms by June 2018. This restriction applies to all Google-owned platforms including YouTube and any websites where Google sells digital ad space. On ...
Twitter to prohibit range of cryptocurrency ads
Facebook's Data Predicament Isn't Likely to Affect Advertising on Instagram
Katy Lucey, team lead of paid social at digital marketing agency Elite SEM, said that at least for now, advertising won't be affected on either Facebook or Instagram. “Facebook and Instagram are basically one and the same from an advertising ...
Instagram Stories gets 'quote tweet'-style feed post resharing | TechCrunch
A Better Shopping Experience on Instagram | Instagram for Business
Senate approves $6.8 million to expand WEDC advertising ...
Senate Minority Leader Jennifer Shilling, D-La Crosse, called the effort to attract millennials to the state a "waste."
Nearly 2000 antique and vintage advertising tins, mugs, coffee cans, beer steins and more to be auctioned March 31
The collection includes rare country store mercantile advertising items from small towns and cities nationwide as well as vintage advertising toy trucks. Some of the scarce items include a Kaw chief pepper tin with paper label packed for Theo. Poehler ...
BlackBerry wants you to do its advertising by joining its fan league
BlackBerry has launched a new BlackBerry Smartphone Fan League. Because what better way to show your support for your mobile phone than by joining its fan club?
Beer lover sues Pabst Brewing Co., says he was 'deceived' by false advertising
Brendan Peacock, of Sacramento, says the Olympia Brewing Company (which is owned by Pabst) falsely implies that the water comes from a spring in Washington. (Olympia-Beer.com). The Olympia Brewing Company frequently boasts about “the water” it uses to ...
Proactive Investors UK
TMG's TRUTH Launches World's First Blockchain-enabled Advertising Campaign
PR Newswire (press release)
It clearly demonstrates how blockchain enables advertisers to know exactly what elements of their campaign ran and when, with 100% transparency across the media supply chain. The world's first blockchain-enabled advertising campaign was for an ...
The Marketing Group's TRUTH unit in first successful advertising campaign deployment using blockchain technology
How Change Blindness Diminishes Advertising Effectiveness
So, what's this got to do with advertising? Everything. Imagine you're a marketer at a Fortune 500 retailer running high-performance remarketing campaigns to promote previously viewed products alongside AI-powered product recommendations. And what if ...
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