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1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.
2. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
3. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.
4. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.
5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.
7. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.
8. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
9. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.
10. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.
Article by Sergio Salzberg
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Should social media stars face tougher advertising rules? - BBC News
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What Advertising Clients Want Now
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What Big Tech's Ban Might Mean for Cryptocurrency Advertising
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Twitter to prohibit range of cryptocurrency ads
Facebook's Data Predicament Isn't Likely to Affect Advertising on Instagram
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Instagram Stories gets 'quote tweet'-style feed post resharing | TechCrunch
A Better Shopping Experience on Instagram | Instagram for Business
Senate approves $6.8 million to expand WEDC advertising ...
Senate Minority Leader Jennifer Shilling, D-La Crosse, called the effort to attract millennials to the state a "waste."
Nearly 2000 antique and vintage advertising tins, mugs, coffee cans, beer steins and more to be auctioned March 31
The collection includes rare country store mercantile advertising items from small towns and cities nationwide as well as vintage advertising toy trucks. Some of the scarce items include a Kaw chief pepper tin with paper label packed for Theo. Poehler ...
BlackBerry wants you to do its advertising by joining its fan league
BlackBerry has launched a new BlackBerry Smartphone Fan League. Because what better way to show your support for your mobile phone than by joining its fan club?
Beer lover sues Pabst Brewing Co., says he was 'deceived' by false advertising
Brendan Peacock, of Sacramento, says the Olympia Brewing Company (which is owned by Pabst) falsely implies that the water comes from a spring in Washington. (Olympia-Beer.com). The Olympia Brewing Company frequently boasts about “the water” it uses to ...
Proactive Investors UK
TMG's TRUTH Launches World's First Blockchain-enabled Advertising Campaign
PR Newswire (press release)
It clearly demonstrates how blockchain enables advertisers to know exactly what elements of their campaign ran and when, with 100% transparency across the media supply chain. The world's first blockchain-enabled advertising campaign was for an ...
The Marketing Group's TRUTH unit in first successful advertising campaign deployment using blockchain technology
How Change Blindness Diminishes Advertising Effectiveness
So, what's this got to do with advertising? Everything. Imagine you're a marketer at a Fortune 500 retailer running high-performance remarketing campaigns to promote previously viewed products alongside AI-powered product recommendations. And what if ...
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