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1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.
2. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
3. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.
4. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.
5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.
7. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.
8. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
9. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.
10. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.
Article by Sergio Salzberg
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Amazon Has a Plan to Become Profitable. It's Called Advertising
By contrast, Amazon has a tiny advertising business that last year generated $1.7 billion in revenue, according to EMarketer, compared with Google's $35 billion and Facebook's $17.4 billion. But it's growing quickly because companies like Procter ...
Something doesn't ad up about America's advertising market
IMAGINE a world in which you are manipulated by intelligent advertisements from dusk until dawn. Your phone and TV screens flash constantly with commercials that know your desires before you imagine them. Driverless cars bombard you with personalised ...
Pacific Northwest Inlander
State advertising rules ban pot leaves on billboards — and plenty of other advertising techniques
Pacific Northwest Inlander
Plenty of pot shops went the easy route: Slap a pot leaf on a billboard, add some psychedelic colors and call it good. But the billboard for one Tacoma shop was a little more clever, featuring an adorable kitty cat, with a "Thug Life" tag around its ...
How Mr. Potato Head Changed the Advertising Business
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Massive spike in football shirt advertising by betting companies raises health concerns
"Sports gambling is also growing faster than other types of gambling and potentially has a much more significant impact on younger and more vulnerable people, including those in the global south. The intensification of the relationship between football ...
Dramatic rise in football shirt advertising by betting companies, study finds
Los Angeles Times
Google tightens YouTube rules to clean things up for advertisers
Los Angeles Times
Google is making the biggest changes to the advertising rules on YouTube since the video site's inception, another attempt to clean up its content and answer persistent complaints from advertisers. YouTube will now impose stricter criteria for the ...
YouTube is trying to clean itself up by making it much harder for small video makers to make money
YouTube Has a New Tool in Its Quest to Please Advertisers: Humans
YouTube tightens rules for video creators to make money from advertising
Roku Is Introducing an OTT Advertising Measurement Service ...
As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or ...
Roku Introduces New Metrics for OTT Advertising Campaigns ...
USAPP American Politics and Policy (blog)
Political advertising is not polarizing the American public
USAPP American Politics and Policy (blog)
There is little doubt that American politics has become more partisan and acrimonious in recent decades. While there are many potential sources of this rise in polarization, many point to the growth in political advertising as one potential cause. By ...
Omnicom: Is This High-Yield Advertising Agency A Buy?
OMC regularly returns almost all of its profits to shareholders in the form of dividend payments and share buybacks. OMC has solid fundamentals and a manageable debt burden; however, revenue growth and net income growth are low. OMC appears to be ...
Screenvision Media Unveils Jurors For Highly Anticipated Hegarty Advertising in Cinema Excellence Awards
NEW YORK, Jan. 18, 2018 /PRNewswire/ -- Screenvision Media, a national leader in cinema advertising, today announced the seven jurors for the highly anticipated Hegarty ACE (Advertising in Cinema Excellence) Awards. The Awards celebrate the most ...
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