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Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines


The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Here are five fundamental rules for writing and incorporating headlines into your business plan.

Of course it goes without saying that in using any of these rules be sure to make your headline believable. In most cases, "too good to be true" headlines will not draw experienced investors into your plan.

Mike Elia is a chief financial officer and an advisor to venture capitalists and leverage buyout specialists. His business plan ebook "Business Plan Secrets Revealed" shows how to make your business the most appealing investment choice to venture capitalist, bankers, and other business investors. For his free business plan guide visit http://www.business-plan-secrets-revealed.com/free-business-plan-guide.html


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. September / 19 / 2018

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What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
Photo by Vivien Killilea/Getty Images for Girlboss With Stories quickly gaining steam, Instagram is dialing up its efforts to get both brands and consumers to spend more time on the format. And hopefully spend more time buying things. Specifically ...


How To Find A Successful Advertising Partnership For Your Brand - Forbes

Forbes

How To Find A Successful Advertising Partnership For Your Brand
Forbes
Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today's complex, multifaceted marketing efforts require competency in digital, broadcast, ...


Will Facebook Advertising Survive After the Cambridge Analytica Scandal? - Entrepreneur

Entrepreneur

Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Entrepreneur
Advertisers will still have many ways to leverage their own data to create highly targeted and successful audiences. For instance, companies can upload their own email database and create lists of users with similar behaviors. These “lists,” also known ...

and more »

MDC Partners' KBS merges with Forsman & Bodenfors - AdAge.com (blog)

AdAge.com (blog)

MDC Partners' KBS merges with Forsman & Bodenfors
AdAge.com (blog)
Senecal, who later moved to global CEO at sibling CP&B, retired from advertising last year. "We chose the F&B name simply because of their reputation in the creative community and in the client community around the world," says Hayward. The initials ...

and more »

AAP, health groups ask federal agency to end deceptive tobacco advertising on social media - AAP News

AAP, health groups ask federal agency to end deceptive tobacco advertising on social media
AAP News
The Academy recently joined eight leading public health and medical organizations in filing a petition that urges the Federal Trade Commission (FTC) to stop tobacco companies' deceptive advertising to youths on social media. Other organizations on the ...


Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales ... - Dealer Marketing Magazine

Dealer Marketing Magazine

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales ...
Dealer Marketing Magazine
Philadelphia — September 18, 2018 — Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today announced the launch of Auto Purchase Attribution, a proprietary solution with Oracle Data Cloud that ...

and more »

Former St. Louis advertising executive shot in carjacking attempt - St. Louis Business Journal

St. Louis Business Journal

Former St. Louis advertising executive shot in carjacking attempt
St. Louis Business Journal
Tom Townsend, co-founder and former chief creative officer of St. Louis-based advertising agency Rodgers Townsend, was shot in the neck early Tuesday on the west side of Forest Park in an attempted carjacking. Kayia Smith, piano school director of ...

and more »

Matt Krauss: Rethinking 'free' advertising inserts - vtdigger.org

Matt Krauss: Rethinking 'free' advertising inserts
vtdigger.org
Editor's note: This commentary is by Matt Krauss, of Stowe, who is a happily retired state employee and a former Vermont legislator. Stowe Reporter, can we talk? I enjoy reading your newspaper. But the number of flyers in them is pushing me to consider ...


Sugar: Kinder rebuked for breaking kids' advertising rules - BBC News

BBC News

Sugar: Kinder rebuked for breaking kids' advertising rules
BBC News
Websites Kindernauts and Magic Kinder broke online rules on advertising foods high in fat, sugar and salt to children, a watchdog has ruled. Campaigners have welcomed the judgement on the websites, an app and a YouTube channel that were promoting ...


Stewart Airport Show Has Taken Off. The Payoff? Free Publicity. - New York Times

New York Times

Stewart Airport Show Has Taken Off. The Payoff? Free Publicity.
New York Times
NEW WINDSOR, N.Y. — Through his headset on the sun-baked runway, Air Force Maj. Ray Geoffroy listened as the lead Thunderbird pilot commanded the F-16s above: “Ready, now pull. All. The. Way.” The noisy fighter jets rolled in unison and started a ...

and more »

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