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The Secrets To Successful Radio Advertising


Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising?

Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on.

First, write down a detailed description of who your core customers are. You can do this by looking at prior sales or just by knowing your products and services. Are they women in their 30's and 40's who have a good disposable income? Are they men in their early 20's who are into sports and cars? Figure out who your target customer base is and then you'll be one step closer to figuring out how to reach them.

Second, give a listen to the radio stations in your market besides the ones you usually listen to. Remember, just because you listen to a certain station every morning doesn't mean your potential customers do. Most stations have a pretty definitive type of music or format they follow which gives them their listening base. You don't have to be a media buyer to know that certain stations will be right for your targeted consumer while others will be way off the chart. For example, if your customer base is women in their 30's and 40's, then you can rule out formats such as rap and sports, right? If you live in a major market like Atlanta or Chicago there may be as many as 30 to 40 stations on the radio dial so you'll have plenty to choose from. If you live in a smaller market you'll have less stations to choose from but you'll still have a good selection.

Third, figure out your budget. How can you do this if you know nothing about radio costs? One way is to contact an advertising agency who places radio on a regular basis. Most likely they'll have the pulse on the market you're in and if not, can gather enough information to help you decide how much you'll need to spend to make radio effective. If you're hesitant to call an ad agency right away, the next best thing to do is call two or three of the stations you've chosen yourself. Ask to speak to the sales manager and let them know you're trying to gather information for a radio buy. Most likely they will assign you an account executive to work up a plan. Keep in mind that a good advertising agency may be able to negotiate for better rates and added incentives due to their relationship with the stations and their experience but at the very least, this will give you a good starting point . Don't be overly concerned if you discover that you cannot afford the top stations in the market. There are usually several stations in each market that share listeners and formats and their costs will vary greatly. The rates you receive will be based on many factors including the time of day you want to advertise, how soon you want to be on the air, and the "avails" or inventory the stations have at the time you want to advertise. "Drive time" is the term used by radio to mean just that: the times listeners spend driving in their cars listening. Typically this is 6am to 10am and 4pm to 7pm. These are the coveted listener day parts for most stations and they can be very expensive. But do you need to buy these times? Again, by defining your target customer, you can determine the best times to reach them. There are also spots known as "broad rotators" that can be equally as effective and less expensive because you allow the station to place them over a longer period of the day for example, 6am to midnight.

Fourth, and I feel this is equally if not the most important aspect of radio advertising: the message. While some stations brag about playing thirty minutes to an hour of uninterrupted music, this can be bad for you as an advertiser because it also means that your radio commercial or spot will be slammed with six or more other spots at one time in order to get all their advertisers on the air. I don't know about you, but if I endure three or four spots in a row and the fifth one doesn't catch my ear, I'm punching the button. Therefore your spot has to be clever. It has to make the listener want to hear your message. Remember that the spot they hear may be the first time they learn about your business so it needs to catch them right away. I have found that humor, when done well, can be very effective. It's always amazed me how some companies will devote so much time and money into making sure their radio buy is right but devote so little time to the message itself. Sure, they're on the airwaves alot, but are the listeners paying attention? Without an effective ear-grabbing ad, it's money down the drain. That's why it would be wise to let a professional write and produce your spot. The radio stations may even volunteer to do this for you for free but remember, you get what you pay for.

The final piece of advice I will give you is this: repetition, repetition, repetition. It doesn't matter how clever your ad is or how well you placed the buy if you do not have the budget to stay on the air consistently so make sure when putting together your budget you think long term. Consumers are bombarded with so many messages every day including television, the internet, billboards, mailers, matchbook covers, even some grocery store floors and elevators now carry advertising, unless you stay in their ears on a regular basis, they will forget about you.

Utilize these basic rules and soon when someone asks you if your radio is effective you can reply, "Yes it's been wonderful!" because you've learned the secret to making radio advertising work.

Hal Eisenberg is an award winning copywriter, voice over talent and producer, as well as owner of The Eisenberg Agency, a full service advertising agency specializing in creative ads that get results. Visit his web site at http://www.eisenbergagency.com. Contact Hal at halacious@eisenbergagency.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. July / 23 / 2019

Digital news platform Patch pivots away from advertising to payments - Axios
Digital news platform Patch pivots away from advertising to payments  Axios

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Amazon Advertising: The 2019 Guide - Search Engine Journal
Amazon Advertising: The 2019 Guide  Search Engine Journal

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LHWH Advertising & PR Wins 36 New National Awards  Yahoo Finance

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Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns? - Adweek
Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns?  Adweek

Because, honestly, a lot of these issues fall on the shoulders of big brands.


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AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes  PRNewswire

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Internet advertising to grow at slowest rate since 2001 dotcom bust  The Guardian

The internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...


Amazon is turning advertising into its next huge business — here's how - CNBC
Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


Microsoft Advertising rolling out experiments A/B testing tool globally - Search Engine Land
Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine Land

You will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...


Radio: What happened to all the advertising? - Press-Enterprise
Radio: What happened to all the advertising?  Press-Enterprise

Reader Victor D'Agostino has a question: why don't radio stations advertise themselves any more? “I remember when I would drive into a small town, there ...


DDB hires Britt Nolan as North American chief creative, Ari Weiss takes global role - AdAge.com
DDB hires Britt Nolan as North American chief creative, Ari Weiss takes global role  AdAge.com

Britt Nolan, who resigned last week as chief creative officer of Leo Burnett in the U.S., is headed to DDB where he will become the agency's North American chief ...


LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune - The San Diego Union-Tribune
LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune  The San Diego Union-Tribune

The San Diego Union-Tribune LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads.


MLB Appears Ready To Dive into Uniform Patch Advertising - JD Supra
MLB Appears Ready To Dive into Uniform Patch Advertising  JD Supra

After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...


Enterprise Sales Director - Advertising / Media Solutions - Numerator - Built In Chicago
Enterprise Sales Director - Advertising / Media Solutions - Numerator  Built In Chicago

Numerator is hiring for a Enterprise Sales Director - Advertising / Media Solutions in Chicago. Find more details about the job and how to apply at Built In ...


Google suspends Viagogo from advertising over trust concerns - CNBC
Google suspends Viagogo from advertising over trust concerns  CNBC

Google took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...


A+E, AMC and Cheddar join AT&T's Community advertising marketplace - FierceVideo
A+E, AMC and Cheddar join AT&T's Community advertising marketplace  FierceVideo

A+E Networks, AMC and Cheddar have all joined Community, a new curated video advertising marketplace launched by Xandr, AT&T's advertising and ...


Digital Advertising Glossary For Marketing Your Local Business - Patch.com
Digital Advertising Glossary For Marketing Your Local Business  Patch.com

Digital Ad Glossary For Your Local Business - Across America, US - These are all the marketing terms you should know to launch a successful digital ad ...


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Online job advertising rises 15%; report lists largest firms  Staffing Industry Analysts

Global revenue from online jobs advertising rose by 15% in 2018 on a constant currency basis to reach $22 billion, according to a report released this month by ...


UK Adverts Getting Complaints After Gender Stereotype Ban - The National Law Review
UK Adverts Getting Complaints After Gender Stereotype Ban  The National Law Review

As we reported earlier this year, following a six-month adjustment period, a new rule dealing with the depiction of harmful gender stereotypes, has been ...


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A Superstar and Some Suds: Legacy of Advertising Pitchman Icon and Laundry Project Connect to Empower Neighborhoods in Need  GlobeNewswire

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Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong 07/24/2019 - MediaPost Communications
Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong 07/24/2019  MediaPost Communications

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MFM joins Radio Advertising Bureau for Management Webinar: Thinking and Budgeting Like an Owner - Multichannel News
MFM joins Radio Advertising Bureau for Management Webinar: Thinking and Budgeting Like an Owner  Multichannel News

Media Financial Management Association (MFM) is pleased to be collaborating with the Radio Advertising Bureau (RAB) to provide an expert speaker for RAB's.


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Microsoft Advertising Experiments Takes Cue From IT For Ad Campaigns 07/23/2019  MediaPost Communications

Microsoft, with its long history of teaching businesses how to test IT changes across their enterprise, had developed an Experiments feature for its advertising ...


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$12,075 on paella and 32 other wacky things the candidates bought  POLITICO

The campaigns spent big on advertising and staffing — along with sometimes-bizarre odds and ends that fueled the startups.


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Advertisers Need to Pay More Attention to the Weather When Planning Campaigns  Adweek

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...


Evans Co. Superintendent Hires Wife Without Board Approval or Public Advertising - All On Georgia
Evans Co. Superintendent Hires Wife Without Board Approval or Public Advertising  All On Georgia

Official records from the Evans County School System show that a personnel decision to hire the wife of Superintendent Martin Waters skirted board approval ...


Netflix Insists It Won’t Move Into Selling Advertising - Variety
Netflix Insists It Won’t Move Into Selling Advertising  Variety

Netflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...


Amazon asked some advertisers to increase spend on Prime Day by at least 100% - CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


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Speedmaster Moonwatch advertising — 50 years ago and today  WatchPro USA

Having worked almost all my life in media, it is fascinating to look back at how things were done decades ago compared to today. Back in July 1969, the world ...


Kroger hires firm to build branding, marketing - Dayton Daily News
Kroger hires firm to build branding, marketing  Dayton Daily News

This is the largest regional grocery suppliers first ever creative agency of record.


We Need More Expensive Advertising 07/18/2019 - MediaPost Communications
We Need More Expensive Advertising 07/18/2019  MediaPost Communications

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you ...


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The Other Side Of Outdoor Advertising  Crunchbase News

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Amazon Advertising Data Science Pioneer Teikametrics Introduces  AiThority

Teikametrics, the leading ROP helping brands and sellers optimize revenue and profitability from Amazon Advertising.


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VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

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Oman Online Advertising Market Spending is Expected to Reach Close to USD 16 Million by the end of 2023: Ken Research  PRNewswire

GURUGRAM, India, July 22, 2019 /PRNewswire/ -- Percentage share of social media advertising in online advertising market is expected to positively incline...


The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack - ExchangeWire
The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack  ExchangeWire

Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous.


Ethical advertising in crypto - Yahoo Finance
Ethical advertising in crypto  Yahoo Finance

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Snap's advertising platform saw a spike in interest in Q2  Yahoo Finance

New data from web analytics firm SimilarWeb found an encouraging trend regarding Snap Inc (SNAP). “More people are visiting Snapchat to advertise,” ...


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Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Traditional Advertising, A Thing Of The Past? Not According To This Report - Forbes
Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


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Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

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Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes - Hollywood Reporter
Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes  Hollywood Reporter

As streaming services like Netflix and Hulu have ascended, traditional players in entertainment have done all sorts of crazy things to keep up. Take Disney and ...


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Sid Vicious Misses Raw Reunion Despite Initial Advertising  Comicbook.com

The Raw Reunion special episode of Monday Night Raw featured nearly 40 former WWE Superstars this week, highlighted by 'Stone Cold' Steve Austin, Ric ...


Cyprus Unveils Stricter Casino Advertising Standards - GamblingCompliance
Cyprus Unveils Stricter Casino Advertising Standards  GamblingCompliance

Cyprus has brought into effect a host of additional requirements and restrictions for integrated casino-resort related marketing, including a daytime prohibition on ...


Ford Hit With $1.2 Billion Lawsuit For Reportedly Advertising False F-150 Fuel Economy Ratings - powernationtv.com
Ford Hit With $1.2 Billion Lawsuit For Reportedly Advertising False F-150 Fuel Economy Ratings  powernationtv.com

Because Ford Motor Co. falsified fuel-economy tests, drivers of America's top-selling vehicle, the 2018 or 2019 Ford F-150 pickup, could be spending an extra ...


Tyson Sued Over Deceptive Advertising - Dairy Herd Management
Tyson Sued Over Deceptive Advertising  Dairy Herd Management

Claiming consumers have been misled, two consumer advocacy groups have sued Tyson Foods, Inc., over the meat packer's sustainability and environmental ...


This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis - BuzzFeed News
This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis  BuzzFeed News

On July 9, employees at iconic advertising firm Ogilvy met with CEO John Seifert to demand answers about the company's newly-revealed work with US ...


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms - Deadspin
Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


Amazon hires for 'stealth advertising innovation' team - Business Insider
Amazon hires for 'stealth advertising innovation' team  Business Insider

Two job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority.


Amazon Hiring for Gaming 'Stealth Advertising' Team; Microsoft Invests USD$1bn (£799m) in OpenAI - TheGamingEconomy
Amazon Hiring for Gaming 'Stealth Advertising' Team; Microsoft Invests USD$1bn (£799m) in OpenAI  TheGamingEconomy

TheGamingEconomy's Daily Digest brings you the trending stories in gaming. In today's news: Amazon hiring for gaming 'stealth advertising innovation' team; ...


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8 Pro Tips for Measuring Advertising Effectiveness  G2

It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.


Facebook Will Now Show You How To Opt Out Of Targeted Ads - BuzzFeed News
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Ashby Street Outdoor in Fayetteville sold to Lamar Advertising - talkbusiness.net
Ashby Street Outdoor in Fayetteville sold to Lamar Advertising  talkbusiness.net

Fayeteville-based billboard company Ashby Street Outdoor Holdings has been acquired by Lamar Advertising Co., a publicly traded company headquartered in ...


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


BBC Global News plans to beef up advertising sales staff in 2019 - Digiday
BBC Global News plans to beef up advertising sales staff in 2019  Digiday

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Debt relief: Companies experiment with new retention, advertising tools - Daily Herald
Debt relief: Companies experiment with new retention, advertising tools  Daily Herald

Student loan debt is at an all-time high of $1.56 trillion, according to Forbes. The only thing that ranks higher is mortgage debt, which is why Forbes also reported ...


'The advertising of today': Panel discussion at Confex North - Event Industry News
'The advertising of today': Panel discussion at Confex North  Event Industry News

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and ...


Snap approaching inflection point: Pivotal Advertising - CNBC
Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Century, McDavid, Molino, Walnut Hill Businesses Apply Here For Free NorthEscambia.com Advertising - NorthEscambia.com
Century, McDavid, Molino, Walnut Hill Businesses Apply Here For Free NorthEscambia.com Advertising  NorthEscambia.com

Up to 50 locally owned businesses in Molino, Century, McDavid and Walnut Hill can receive $3,250 worth of free advertising on NorthEscambia.com through an ...


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Global Cross-Channel Performance Advertising Platform Market 2019 – Facebook, Marin Software, Marilyn, Adobe, Accenture, Improvado  Rise Media

Global Cross-Channel Performance Advertising Platform Market Growth 2019-2025 is detailed analysis dependent on Cross-Channel Performance Advertising ...


Programmatic Advertising Acting as a Differentiated Marketing Strategy Resulting in Increased Customer Base - Herald Space
Programmatic Advertising Acting as a Differentiated Marketing Strategy Resulting in Increased Customer Base  Herald Space

New York, July 19, 2019 – Integration of newer technologies and adopting of advance business development strategies has boosted growth of numerous ...


Microsoft Advertising launches Experiments globally - PPC Land
Microsoft Advertising launches Experiments globally  PPC Land

Microsoft Advertising today launched Experiments globally, enabling advertisers to do clean A/B testings. An Experiment is a duplicate version of a campaign ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot - Cointelegraph
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


Cyprus lays out new casino advertising restrictions - CalvinAyre.com
Cyprus lays out new casino advertising restrictions  CalvinAyre.com

The Republic of Cyprus has unveiled new restrictions on how the country's lone casino operator can promote its wares to local residents. On Monday, the ...


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Carousell appoints former Rakuten Marketing exec as managing director for advertising  Tech in Asia

JJ Eastwood previously led the expansion of Rakuten Marketing's programmatic, affiliate, and search businesses across Asia Pacific.


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

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Advertising Market Revenue 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe  Rise Media

In-depth delineation of Global Advertising Market size, Share, Growth Rate, Revenue, Analysis 2019-2025 alongside explanations of value chain, vendor ...


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


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Video Games Advertising Market to Expand with Significant CAGR By 2025: BrightRoll, Flurry, Google, InMobi  Rise Media

The research report on Video Games Advertising Market analyzes the entire production and supply chain of the market and provides data as per the different ...


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


Snap turns to search giant Baidu to court Chinese advertisers - TechCrunch
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

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Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


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LED Advertising Board Market with Industry Capacity, Future & Economic Aspect and Forecast To 2024  CW57.TV

The LED Advertising Board Market report firstly introduced the LED Advertising Board industry basics: definitions, classifications, applications and market ...


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Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


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Bulgaria's Tourism Minister Insists on 50% Increase in Finances for Advertising  Novinite.com

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Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


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What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


Pay-per-click (PPC) Advertising Market Plays an Important Role in Online Marketing Strategy with Forecast year 2019-2025: Google, Bing, Ask.com, Baidu - Market Expert
Pay-per-click (PPC) Advertising Market Plays an Important Role in Online Marketing Strategy with Forecast year 2019-2025: Google, Bing, Ask.com, Baidu  Market Expert

“Pay-per-click (PPC)” also known as cost-per-click (CPC), is an Internet advertising model used to drive traffic to your website, which you pay to publishers.


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


In-App Advertising Market 2019-2025 Overview, in-Depth Analysis, Forecasts, Applications, Shares & Insights - Rise Media
In-App Advertising Market 2019-2025 Overview, in-Depth Analysis, Forecasts, Applications, Shares & Insights  Rise Media

Here we have provided an in-depth study regarding the global In-App Advertising Market which completely analyses the past as well as recent In-App ...


Startups Turn To Traditional Advertising For Attention - Crunchbase News
Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


Key West bans mobile advertising trucks. They’re a safety hazard, police say. - Bradenton Herald
Key West bans mobile advertising trucks. They’re a safety hazard, police say.  Bradenton Herald

Key West city commissioners on Tuesday voted 4-0 to ban a mobile advertising truck known for its colorful LED screens. Police called it a distraction for drivers ...


Set Expectations With Advertisers - Radio World
Set Expectations With Advertisers  Radio World

If you don't know the goal, you can't plan to achieve it.


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers - TechCrunch
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


Internet Advertising Market Expected to Secure Notable Revenue Share During 2019 to 2025| Major Players: Alphabet, Facebook, Baidu, Yahoo! - PortNews24
Internet Advertising Market Expected to Secure Notable Revenue Share During 2019 to 2025| Major Players: Alphabet, Facebook, Baidu, Yahoo!  PortNews24

A new business intelligence report released by HTF MI with title “Global Internet Advertising Market Status (2015-2019) and Forecast (2020-2024) by Region, ...


How Digital Advertising Markets Really Work - The American Prospect
How Digital Advertising Markets Really Work  The American Prospect

This article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.


Coffeebar Wins American Advertising Award for Coffee Packaging - ThisisReno
Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


Is Advertising on Netflix Inevitable? - Motley Fool
Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


After 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna Bager - Adweek
After 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna Bager  Adweek

She replaces Nancy Fletcher, who's led the OAAA since 1991.


Everyone at this new advertising agency has served time in prison - Fast Company
Everyone at this new advertising agency has served time in prison  Fast Company

Vincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...


Still Allocating Precious Dollars To Print Advertising? Think Again - Forbes
Still Allocating Precious Dollars To Print Advertising? Think Again  Forbes

The world is very different than it was 10, 20, 30 years ago. Businesses used to pour money into print advertising and marketing with few ways to determine ...


First Ad Perception Study of In-Video Advertising in France - PR Web
First Ad Perception Study of In-Video Advertising in France  PR Web

Computer vision and AI-powered platform company Mirriad today revealed success metrics from its in-video advertising campaign for SEAT, the leading Spanish ...


PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households - GlobeNewswire
PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households  GlobeNewswire

NEW YORK, NY, July 18, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established ...


Trump’s general election brawl to drive record advertising - POLITICO
Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


Digital advertising, paid search, media budgets: 5 killer stats to start your week - Marketing Week
Digital advertising, paid search, media budgets: 5 killer stats to start your week  Marketing Week

We arm marketers with all the numbers they need to tackle the week ahead.


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media - AdExchanger
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


NetMedia Group takes over the management of financial platform Investing.com's European advertising space - Business Wire
NetMedia Group takes over the management of financial platform Investing.com's European advertising space  Business Wire

NetMedia Group, media B2B leader in Europe in the world of business information, and Investing.com, second largest financial services and information.


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91 - The New York Times
Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


Spain: 6% fall in TV advertising | - Advanced Television
Spain: 6% fall in TV advertising |  Advanced Television

Spain's TV ad market is experiencing tough times with a sharp decline of 6 per cent in the first half of the year, according to the i2p report from consultancy firm ...


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations - Search Engine Journal
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


Online advertising will be more than half of ad spend by 2021 - Quartz
Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


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