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Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. So much so that they will refer us new customers and tout our services. But they are willing to do much more if you ask them. Like referrals you get more when you simply ask. Let me give you another couple of ideas.
Have you ever seen a sign in the window of a business that says UPS YES/NO. Well, how about "Reflections Auto Detailing" (A Logo) with a slider for YES or NO. And on the other side a matchbox car glued to the slider handle. How about a sign that says; "No Soliciting Except For Reflections Auto Detailing" or a half sheet of paper that says; "Reflections Auto Detail Country". Your very best customers will let you put them up and it's great advertising.
Little brochure packs on counters work great especially in:
Equestrian Accessory Stores
Golf Course Prop Shops
If the owner is over fifty and also a small businessperson who enjoys your energy and drive, they will usually be receptive to this idea. If they are a young hussler, they'll probably want you to pay to put a brochure pack on their counter top. If that is the case, then you should joke about doubling the price of their car wash or detail job, they'll then laugh and let you put one up. Fair is fair. If they help you, you help them. Think about some other grass roots marketing techniques for you auto detailing business.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
The Advertising Equation Isn't Broken, It's Incomplete
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Jonathan David Lewis. Jonathan David Lewis is a partner and strategy director at McKee ...
Amazon Has a Plan to Become Profitable. It's Advertising | Digital ...
The ad money going to Amazon is often coming from budgets once directed to TV or offline retail promotions.
Amazon has a plan to become profitable: advertising | Pittsburgh ...
For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon.com was best served pouring money into the logistical nuts and bolts that have turned his company into the Wal-Mart of the web. More ...
Amazon has a plan to become profitable. It's called advertising
Amazon has a plan to become profitable: advertising
Wall Street Journal
Advertising's 'Mad Men' Bristle at the Digital Revolution
Wall Street Journal
One of the world's biggest ad agencies, Publicis Groupe SA, PUBGY 1.14% fully felt the disruptive power of advertising's digital revolution when McDonald's Corp. , a huge client, put its account into play. The fast-food chain wanted a marketing plan ...
LOOK: The NFL is already advertising a Patriots vs. Vikings Super Bowl
If you're a Jacksonville Jaguars or Philadelphia Eagles fan and just so happen to buy into NFL conspiracies, now is the time to get scared. Two days before the conference championship games kick off, the NFL's official Facebook page has already started ...
Minnesota Super Bowl Host Committee Unveils Map, New Details about Attractions at Super Bowl LIVE Presented by ...
Super Bowl volunteers are indeed above average, showing up on time and in droves
Super Bowl 2018: Predictions, Updated Bracket Odds and Schedule Guide
Upstate Business Journal
Beyond Advertising: 5 steps to holistically elevate your company profile
Upstate Business Journal
Being thoughtful about elevating your company profile can provide long-term benefits to your company. A truly successful strategy integrates paid, earned, shared, and owned media. By Marion Crawford President and CEO, Crawford Strategy. As businesses ...
Something doesn't ad up about America's advertising market
IMAGINE a world in which you are manipulated by intelligent advertisements from dusk until dawn. Your phone and TV screens flash constantly with commercials that know your desires before you imagine them. Driverless cars bombard you with personalised ...
Canada's strict branding and advertising rules will try to take fun out of legal weed
“You've got no advertising, you have plain packaging, how are you going to differentiate yourself and grow your market?” said Levine, whose company manages C$650 million. Officials say their goal is to squeeze out criminal dealers, not encourage more ...
South China Morning Post
Rampant click fraud on China's internet hurts digital advertisers
South China Morning Post
Retail giants like P&G and Unilever invest billions of dollars a year in advertising on China's digital media platforms in the hopes of reaching the country's 1.4 billion consumers, but one in three “hits” are generated by banks of mobile phones ...
York School Committee weighs boosters' advertising plan
YORK, Maine -- The York High School Athletic Boosters came before the School Committee this week for the second time with its proposal to raise funds by placing business-sponsored banners in the gym and along the fence at various school fields. Under ...
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