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1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.
7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.
10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.
Can You Afford to Lose 200,000
Potential Customers Every Month?
How Easily to Get Over 200,000 Potential Customers (Every Month)
From All Chief Search Engines Similarly Google,
Yahoo and MSN! Using a "Little-Known Robot"!
If You Think I'm Kidding, You Might Like To Know That
This Is Something That Has Been Tested and Proven To Work!
Stop Burying Digital Advertising
Inside Higher Ed (blog)
There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...
Obamacare: Death By A Thousand Advertising Cuts
Obamacare is still the law of the land, but the Trump administration and Republicans in Congress are determined to undermine the law in the hope it will cease to function. One of the strategies is to cut advertising funding for ACA insurance plans. If ...
Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign
NEW YORK--(BUSINESS WIRE)--Oct 22, 2018--The Marciano 2018 Holiday advertising campaign, creative directed by Chief Creative Director, Paul Marciano and photographed through the lens of Thomas Louvagny, is shot in the heart of Los Angeles.
Apple Could Become a Multibillion-Dollar Ad Business. Here's How
Sacconaghi has a $200 price target on Apple stock, which is below Wall Street's current average of $239, according to FactSet. (The shares were up 1% to about $220 in Monday morning trading.) He listed four reasons he's bullish on advertising at Apple:.
Burlington County Times
The facts behind some of the advertising in the MacArthur-Kim contest
Burlington County Times
These days, every time you turn on a television, open your mailbox or log onto a computer, there's a decent chance you'll spot a political advertisement making claims about the candidates in the contentious 3rd Congressional District contest. Far-left ...
We are Social Media (press release) (blog)
Facebook Is Testing Multi-Brand Advertising Units
We are Social Media (press release) (blog)
Facebook has started testing a new ad product that showcases multiple brands in one single advertising unit. Facebook is running out of ad space in News Feed and it seems the company is currently testing a solution to this problem by allowing multiple ...
Apple Advertising: Their Next Multi-Billion Dollar Business?
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...
Lisbon Tech International Advertising Festival Now Open for Entries
Branding in Asia Magazine
... the Lisbon Tech International Advertising Festival, a spin-off of the Lisbon International Advertising Festival. This new festival is exclusively focused on Digital, Innovation, and Technology. “This new spin-off of the Lisbon Advertising Festival ...
InMobi Acquires US Based Advertising and Data Company, Pinsight Media
InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership ...
Advertising Litigator Holly Melton Joins Crowell & Moring as Partner in New York
PR Newswire (press release)
NEW YORK, Oct. 22, 2018 /PRNewswire/ -- Crowell & Moring LLP is pleased to announce the addition of advertising lawyer Holly A. Melton to its New York office as a partner. A seasoned litigator with nearly 20 years of experience, Melton will be a key ...
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