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1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.
7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.
10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.
Can You Afford to Lose 200,000
Potential Customers Every Month?
How Easily to Get Over 200,000 Potential Customers (Every Month)
From All Chief Search Engines Similarly Google,
Yahoo and MSN! Using a "Little-Known Robot"!
If You Think I'm Kidding, You Might Like To Know That
This Is Something That Has Been Tested and Proven To Work!
The Advertising Equation Isn't Broken, It's Incomplete
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Jonathan David Lewis. Jonathan David Lewis is a partner and strategy director at McKee ...
This Is Amazon's Master Plan to Become Profitable
By 2021, advertising on websites and mobile devices will account for half of all ad spending in the U.S., capturing greater share than television, radio, newspapers and billboards combined, according to EMarketer Inc. So far, that shift that has mostly ...
Amazon Has a Plan to Become Profitable. It's Advertising | Digital ...
The ad money going to Amazon is often coming from budgets once directed to TV or offline retail promotions.
Upstate Business Journal
Beyond Advertising: 5 steps to holistically elevate your company profile
Upstate Business Journal
Being thoughtful about elevating your company profile can provide long-term benefits to your company. A truly successful strategy integrates paid, earned, shared, and owned media. By Marion Crawford President and CEO, Crawford Strategies. As businesses ...
Something doesn't ad up about America's advertising market
IMAGINE a world in which you are manipulated by intelligent advertisements from dusk until dawn. Your phone and TV screens flash constantly with commercials that know your desires before you imagine them. Driverless cars bombard you with personalised ...
York School Committee weighs boosters' advertising plan
YORK, Maine -- The York High School Athletic Boosters came before the School Committee this week for the second time with its proposal to raise funds by placing business-sponsored banners in the gym and along the fence at various school fields. Under ...
LOOK: The NFL is already advertising a Patriots vs. Vikings Super Bowl
If you're a Jacksonville Jaguars or Philadelphia Eagles fan and just so happen to buy into NFL conspiracies, now is the time to get scared. Two days before the conference championship games kick off, the NFL's official Facebook page has already started ...
Suffolk business removes Facebook post advertising Tide Pod-themed doughnuts after backlash
SUFFOLK, Va. – O'doodleDoo's Donuts removed a Facebook post advertising Tide Pod-themed doughnuts after receiving criticism online. A News 3 viewer sent a screenshot of the post before it was taken down: The doughnuts had frosting on top of them that ...
What you need to know in advertising today - Business Insider
In early 2015, NowThis went all-in on a distributed Media model, shutting down its website in favor of publishing all of its content directly on social media platforms such as Facebook and Instagram. Nearly three years since, the Group Nine Media-owned ...
How Mr. Potato Head Changed the Advertising Business
In the 1950s, both television and toys were striking out in bold new directions. Television commercials were rapidly becoming the leading form of advertising, assuming dominance over radio. At the same time, a number of soon-to-be classic toys were ...
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