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Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers


In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.

Most people see cinema advertising as the little slide that is shown right before the movie starts, but it's much more than that. Cinema advertising does offer slide advertising, but it also offers something that is called rolling stock that is similar to a television commercial. Some theatres offer dynamic digital advertising opportunities in place of slide advertising while others offer advertising opportunities on large LCD screens in the theatre lobbies.

They offer advertisers an opportunity to present their message to a captive and receptive audience in a family oriented environment. Hollywood spends billions of dollars each year promoting their movies and these massive marketing campaigns lure hundreds of millions of people to the movie theatres every year. It's an audience of brand conscious teens, tweens and young adults with high disposable income and active lifestyles that makes this medium very attractive to a marketer.

Some toy manufacturers and beverage companies are aware of this and have taken full advantage of the opportunity. Other industries have followed suit, as they are starting to adhere to the title of this article, "Brand Young and You Brand for Life".

Some may call cinema advertising intrusive but they cannot deny the fact that it is highly effective. The recall rate of cinema advertising is upwards of 70% while the recall rate of television sits at approximately 23%, the reason for this is that advertisers have a totally captive and receptive audience. They finally can advertise directly to the elusive teen and tween market in their own environment.

With the Tivo age growing this has forced marketers to become more innovative in their media planning efforts. They not only have included cinema in their media mix but they have also included other forms of advertising such as guerilla marketing, trash can advertising and even beach umbrella advertising.

This is all in an effort to reach the masses, but man does not live by advertising alone. An effective public relations plan should be in place to work hand in hand with any advertising campaign. The goal of the campaign is to get as much attention to your product as possible during the course of the campaign. So an effective public relations plan would only enhance the results, as it will allow the marketer to utilize the media to assist in getting their message out.

Louis Victor is the Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations Firm.

For more information on Cinema Advertising or Public Relations go to www.namct.com.

For media inquiries contact:
Louis Victor
New Age Media Concepts
888-463-9237


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. July / 23 / 2019

Digital news platform Patch pivots away from advertising to payments - Axios
Digital news platform Patch pivots away from advertising to payments  Axios

Patch, the hyperlocal (and profitable) digital news platform, is doubling down on digital transactions as it seeks to pull further away from advertising as a sole ...


Amazon Advertising: The 2019 Guide - Search Engine Journal
Amazon Advertising: The 2019 Guide  Search Engine Journal

Amazon Ads has changed a lot since last year. Here's an up-to-date guide with everything you need to know about advertising on Amazon.


LHWH Advertising & PR Wins 36 New National Awards - Yahoo Finance
LHWH Advertising & PR Wins 36 New National Awards  Yahoo Finance

Myrtle Beach, South Carolina, July 23, 2019 -- LHWH, a nationally recognized advertising, public relations and digital marketing firm headquartered in Myrtle ...


AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes - Yahoo Finance
AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes  Yahoo Finance

SANTA CLARA, Calif. , July 23, 2019 /CNW/ -- Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes ...


Internet advertising to grow at slowest rate since 2001 dotcom bust - The Guardian
Internet advertising to grow at slowest rate since 2001 dotcom bust  The Guardian

The internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...


Microsoft Advertising rolling out experiments A/B testing tool globally - Search Engine Land
Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine Land

You will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...


Lies, Statistics And Digital Advertising Growth 07/22/2019 - MediaPost Communications
Lies, Statistics And Digital Advertising Growth 07/22/2019  MediaPost Communications

Is it just me, or does anyone else want to tell The Guardian a thing or two this morning? It has a huge scare story that internet advertising is slowing down and ...


Amazon is turning advertising into its next huge business — here's how - CNBC
Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune - The San Diego Union-Tribune
LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune  The San Diego Union-Tribune

The San Diego Union-Tribune LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads.


MLB Considering Uniform Patch Advertising - The National Law Review
MLB Considering Uniform Patch Advertising  The National Law Review

After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...


Oman Online Advertising Market Spending is Expected to Reach Close to USD 16 Million by the end of 2023: Ken Research - Yahoo Finance
Oman Online Advertising Market Spending is Expected to Reach Close to USD 16 Million by the end of 2023: Ken Research  Yahoo Finance

GURUGRAM, India , July 22, 2019 /PRNewswire/ -- Percentage share of social media advertising in online advertising market is expected to positively incline ...


Enterprise Sales Director - Advertising / Media Solutions - Numerator - Built In Chicago
Enterprise Sales Director - Advertising / Media Solutions - Numerator  Built In Chicago

Numerator is hiring for a Enterprise Sales Director - Advertising / Media Solutions in Chicago. Find more details about the job and how to apply at Built In ...


A new perspective of the American Advertising Foundation - BYU-I Scroll
A new perspective of the American Advertising Foundation  BYU-I Scroll

The clients that the AAF has pitched for in the past; Snapple, Ocean Spray, Nissan, JCPenny etc. The American Advertising Foundation is a collegiate ...


Online job advertising rises 15%; report lists largest firms - Staffing Industry Analysts
Online job advertising rises 15%; report lists largest firms  Staffing Industry Analysts

Global revenue from online jobs advertising rose by 15% in 2018 on a constant currency basis to reach $22 billion, according to a report released this month by ...


Digital Advertising Glossary For Marketing Your Local Business - Patch.com
Digital Advertising Glossary For Marketing Your Local Business  Patch.com

Digital Ad Glossary For Your Local Business - Across America, US - These are all the marketing terms you should know to launch a successful digital ad ...


Google suspends Viagogo from advertising over trust concerns - CNBC
Google suspends Viagogo from advertising over trust concerns  CNBC

Google took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...


Advertisers Need to Pay More Attention to the Weather When Planning Campaigns - Adweek
Advertisers Need to Pay More Attention to the Weather When Planning Campaigns  Adweek

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...


US Cannabis Pioneers Face Chaotic Advertising Laws | Baker Donelson - JD Supra
US Cannabis Pioneers Face Chaotic Advertising Laws | Baker Donelson  JD Supra

Businesses preparing to market a new product nationally must follow the rules of trademark law as well as marketing and advertising claims under state and US ...


Kroger to Get Advertising Revamp With New DDB New York Partnership - Winsight Grocery Business
Kroger to Get Advertising Revamp With New DDB New York Partnership  Winsight Grocery Business

The Kroger Co. has taken its next step in upping its marketing efforts, naming DDB New York as its first agency of record following a search that lasted several ...


A Superstar and Some Suds: Legacy of Advertising Pitchman Icon and Laundry Project Connect to Empower Neighborhoods in Need - Yahoo Finance
A Superstar and Some Suds: Legacy of Advertising Pitchman Icon and Laundry Project Connect to Empower Neighborhoods in Need  Yahoo Finance

Available in the tasting room at Dunedin Brewery (Florida's oldest craft brewery) June 28, each pint purchased generates $1.50 to help fund the Laundry Project.


Evans Co. Superintendent Hires Wife Without Board Approval or Public Advertising - All On Georgia
Evans Co. Superintendent Hires Wife Without Board Approval or Public Advertising  All On Georgia

Official records from the Evans County School System show that a personnel decision to hire the wife of Superintendent Martin Waters skirted board approval ...


MFM joins Radio Advertising Bureau for Management Webinar: Thinking and Budgeting Like an Owner - Broadcasting & Cable
MFM joins Radio Advertising Bureau for Management Webinar: Thinking and Budgeting Like an Owner  Broadcasting & Cable

Media Financial Management Association (MFM) is pleased to be collaborating with the Radio Advertising Bureau (RAB) to provide an expert speaker for RAB's.


Second Stop: TechnoFrolics Introduces Out-of-Home Advertisers to the FrameGlide|Spin Browser Technology - Yahoo Finance
Second Stop: TechnoFrolics Introduces Out-of-Home Advertisers to the FrameGlide|Spin Browser Technology  Yahoo Finance

Spin-gliding through video - a popular museum technology pioneers new frontiers. SOMERVILLE, Mass., July 23, 2019 /PRNewswire/ -- With the public ...


Netflix Insists It Won’t Move Into Selling Advertising - Variety
Netflix Insists It Won’t Move Into Selling Advertising  Variety

Netflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...


Amazon asked some advertisers to increase spend on Prime Day by at least 100% - CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


Amazon Advertising Data Science Pioneer Teikametrics Introduces - AiThority
Amazon Advertising Data Science Pioneer Teikametrics Introduces  AiThority

Teikametrics, the leading ROP helping brands and sellers optimize revenue and profitability from Amazon Advertising.


A+E, AMC and Cheddar join AT&T's Community advertising marketplace - FierceVideo
A+E, AMC and Cheddar join AT&T's Community advertising marketplace  FierceVideo

A+E Networks, AMC and Cheddar have all joined Community, a new curated video advertising marketplace launched by Xandr, AT&T's advertising and ...


Cyprus Unveils Stricter Casino Advertising Standards - GamblingCompliance
Cyprus Unveils Stricter Casino Advertising Standards  GamblingCompliance

Cyprus has brought into effect a host of additional requirements and restrictions for integrated casino-resort related marketing, including a daytime prohibition on ...


We Need More Expensive Advertising 07/18/2019 - MediaPost Communications
We Need More Expensive Advertising 07/18/2019  MediaPost Communications

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you ...


Classifieds | Classified advertising - Chicago Reader
Classifieds | Classified advertising  Chicago Reader

JOBS DePaul University seeks Intermediate ERP Business Analyst/Developers for Chicago, IL location to analyze Enterprise Resource Planning software ...


The Other Side Of Outdoor Advertising - Crunchbase News
The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


VidCon, seed-stage dilution, advertising, privacy, and building a career in design - TechCrunch
VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

The need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...


The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack - ExchangeWire
The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack  ExchangeWire

Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous.


Kroger hires firm to build branding, marketing - Dayton Daily News
Kroger hires firm to build branding, marketing  Dayton Daily News

This is the largest regional grocery suppliers first ever creative agency of record.


Sid Vicious Misses Raw Reunion Despite Initial Advertising - Comicbook.com
Sid Vicious Misses Raw Reunion Despite Initial Advertising  Comicbook.com

The Raw Reunion special episode of Monday Night Raw featured nearly 40 former WWE Superstars this week, highlighted by 'Stone Cold' Steve Austin, Ric ...


Snap's advertising platform saw a spike in interest in Q2 - Yahoo Finance
Snap's advertising platform saw a spike in interest in Q2  Yahoo Finance

Snap Inc. reports earnings on July 23 and new numbers from web analytics firm Similarweb show something to encourage investors.


Ethical advertising in crypto - Yahoo Finance
Ethical advertising in crypto  Yahoo Finance

Each morning, when we look at email sent to editor@decrypt.co, we find a handful of messages from sketchy organizations, and possibly fake people, asking ...


Why TV Advertising Is Still Worthwhile for Small Businesses - Footwear News
Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Why commerce companies are the advertising players to watch in a privacy-centric world - TechCrunch
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


Traditional Advertising, A Thing Of The Past? Not According To This Report - Forbes
Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes - Hollywood Reporter
Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes  Hollywood Reporter

As streaming services like Netflix and Hulu have ascended, traditional players in entertainment have done all sorts of crazy things to keep up. Take Disney and ...


10 Agency Pros Share Their Best Podcast Advertising Tips - Forbes
10 Agency Pros Share Their Best Podcast Advertising Tips  Forbes

Members of Forbes Agency Council share tips for creating an attention-grabbing podcast ad.


This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis - BuzzFeed News
This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis  BuzzFeed News

On July 9, employees at iconic advertising firm Ogilvy met with CEO John Seifert to demand answers about the company's newly-revealed work with US ...


Advertisers 'completely out of touch' with women, study shows - Bizwomen - The Business Journals
Advertisers 'completely out of touch' with women, study shows - Bizwomen  The Business Journals

Brands should ditch 'the same tired tropes and empty clichés.'


Advertising Campaign Basics (+ How to Make Yours Successful) - G2
Advertising Campaign Basics (+ How to Make Yours Successful)  G2

Executing an advertising campaign is no easy task. Learn more about the process behind the project and what it takes to get your advertising campaign to be ...


Debt relief: Companies experiment with new retention, advertising tools - Daily Herald
Debt relief: Companies experiment with new retention, advertising tools  Daily Herald

Student loan debt is at an all-time high of $1.56 trillion, according to Forbes. The only thing that ranks higher is mortgage debt, which is why Forbes also reported ...


Amazon hires for 'stealth advertising innovation' team - Business Insider
Amazon hires for 'stealth advertising innovation' team  Business Insider

Two job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority.


Angus McQueen, advertising exec who crafted NRA’s image, dies - San Francisco Chronicle
Angus McQueen, advertising exec who crafted NRA’s image, dies  San Francisco Chronicle

Angus McQueen, whose Midwest advertising agency was a principal architect of the National Rifle Association's modern image until the firm had a remarkable ...


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms - Deadspin
Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


8 Pro Tips for Measuring Advertising Effectiveness - G2
8 Pro Tips for Measuring Advertising Effectiveness  G2

It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.


Tyson Sued Over Deceptive Advertising - Dairy Herd Management
Tyson Sued Over Deceptive Advertising  Dairy Herd Management

Claiming consumers have been misled, two consumer advocacy groups have sued Tyson Foods, Inc., over the meat packer's sustainability and environmental ...


Ford Hit With $1.2 Billion Lawsuit For Reportedly Advertising False F-150 Fuel Economy Ratings - powernationtv.com
Ford Hit With $1.2 Billion Lawsuit For Reportedly Advertising False F-150 Fuel Economy Ratings  powernationtv.com

Because Ford Motor Co. falsified fuel-economy tests, drivers of America's top-selling vehicle, the 2018 or 2019 Ford F-150 pickup, could be spending an extra ...


How To Make Sense Of Advertising In The Streaming TV Industry - Forbes
How To Make Sense Of Advertising In The Streaming TV Industry  Forbes

It is critical for advertisers and other key players in the industry to stay on top of the changing landscape and to understand the relationship between different ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads - BuzzFeed News
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Ashby Street Outdoor in Fayetteville sold to Lamar Advertising - talkbusiness.net
Ashby Street Outdoor in Fayetteville sold to Lamar Advertising  talkbusiness.net

Fayeteville-based billboard company Ashby Street Outdoor Holdings has been acquired by Lamar Advertising Co., a publicly traded company headquartered in ...


Microsoft Advertising launches Experiments globally - PPC Land
Microsoft Advertising launches Experiments globally  PPC Land

Microsoft Advertising today launched Experiments globally, enabling advertisers to do clean A/B testings. An Experiment is a duplicate version of a campaign ...


BBC Global News plans to beef up advertising sales staff in 2019 - Digiday
BBC Global News plans to beef up advertising sales staff in 2019  Digiday

After a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...


Century, McDavid, Molino, Walnut Hill Businesses Apply Here For Free NorthEscambia.com Advertising - NorthEscambia.com
Century, McDavid, Molino, Walnut Hill Businesses Apply Here For Free NorthEscambia.com Advertising  NorthEscambia.com

Up to 50 locally owned businesses in Molino, Century, McDavid and Walnut Hill can receive $3,250 worth of free advertising on NorthEscambia.com through an ...


Introducing the GUESS Fall 2019 Advertising Campaign - Yahoo Finance
Introducing the GUESS Fall 2019 Advertising Campaign  Yahoo Finance

This Fall, GUESS is proud to feature Italian model Stefano Sala alongside Moscow native Iuliia Vasileva and London local Emily Deyt-Aysage in a breathtaking ...


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


Carousell appoints former Rakuten Marketing exec as managing director for advertising - Tech in Asia
Carousell appoints former Rakuten Marketing exec as managing director for advertising  Tech in Asia

JJ Eastwood previously led the expansion of Rakuten Marketing's programmatic, affiliate, and search businesses across Asia Pacific.


Programmatic Advertising Acting as a Differentiated Marketing Strategy Resulting in Increased Customer Base - Herald Space
Programmatic Advertising Acting as a Differentiated Marketing Strategy Resulting in Increased Customer Base  Herald Space

New York, July 19, 2019 – Integration of newer technologies and adopting of advance business development strategies has boosted growth of numerous ...


'The advertising of today': Panel discussion at Confex North - Event Industry News
'The advertising of today': Panel discussion at Confex North  Event Industry News

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and ...


Advertising Market Revenue 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe - Rise Media
Advertising Market Revenue 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe  Rise Media

In-depth delineation of Global Advertising Market size, Share, Growth Rate, Revenue, Analysis 2019-2025 alongside explanations of value chain, vendor ...


Gauging The Impact Of Advertising On Amazon - Forbes
Gauging The Impact Of Advertising On Amazon  Forbes

Amazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.


Snap approaching inflection point: Pivotal Advertising - CNBC
Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Video Games Advertising Market to Expand with Significant CAGR By 2025: BrightRoll, Flurry, Google, InMobi - Rise Media
Video Games Advertising Market to Expand with Significant CAGR By 2025: BrightRoll, Flurry, Google, InMobi  Rise Media

The research report on Video Games Advertising Market analyzes the entire production and supply chain of the market and provides data as per the different ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot - Cointelegraph
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


Travelocity ships media to Havas and creative to Proof Advertising - AdAge.com
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


iGotcha Media partners with Lamar Advertising to deliver kiosks for Metro Vancouver - Digital Signage Today
iGotcha Media partners with Lamar Advertising to deliver kiosks for Metro Vancouver  Digital Signage Today

Lamar Advertising has partnered with iGotcha Media to deliver touchscreen kiosk for TransLink, the regional transportation authority for Metro Vancouver.


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising - Cost Per Engagement (CPE) Model - PRNewswire
An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising - Cost Per Engagement (CPE) Model  PRNewswire

LOS ANGELES, July 19, 2019 /PRNewswire/ -- AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of planning, ...


Eureka Springs City Advertising has Bike Trails (071019) | KSNF/KODE - KSNF/KODE - FourStatesHomepage.com
Eureka Springs City Advertising has Bike Trails (071019) | KSNF/KODE  KSNF/KODE - FourStatesHomepage.com

Eureka Springs City Advertising Eureka Springs, AR 72632. Contact: Gina Rambo Phone: 479-253-7333 http://grambo@eurekasprings.org. We invite you to ...


LED Advertising Board Market with Industry Capacity, Future & Economic Aspect and Forecast To 2024 - CW57.TV
LED Advertising Board Market with Industry Capacity, Future & Economic Aspect and Forecast To 2024  CW57.TV

The LED Advertising Board Market report firstly introduced the LED Advertising Board industry basics: definitions, classifications, applications and market ...


Bulgaria's Tourism Minister Insists on 50% Increase in Finances for Advertising - Novinite.com
Bulgaria's Tourism Minister Insists on 50% Increase in Finances for Advertising  Novinite.com

The tourism industry and the Ministry of Tourism insist on increasing the finances for promoting tourism next year, Bulgaria's Minister of Tourism Nikolina ...


What’s Working In B2B Advertising? - Demand Gen Report
What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male - Light Reading
In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male  Light Reading

In social media advertising for 5G, AT&T is targeting older Americans while Verizon is targeting mostly men.


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


In-App Advertising Market 2019-2025 Overview, in-Depth Analysis, Forecasts, Applications, Shares & Insights - Rise Media
In-App Advertising Market 2019-2025 Overview, in-Depth Analysis, Forecasts, Applications, Shares & Insights  Rise Media

Here we have provided an in-depth study regarding the global In-App Advertising Market which completely analyses the past as well as recent In-App ...


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline - Houston Public Media
Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline  Houston Public Media

This fall, HISD expects to lose about 1500 students, in addition to some 4000 who left last year.


Snap turns to search giant Baidu to court Chinese advertisers - TechCrunch
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


Set Expectations With Advertisers - Radio World
Set Expectations With Advertisers  Radio World

If you don't know the goal, you can't plan to achieve it.


Facial Recognition Advertising Targets Customers - Business News Daily
Facial Recognition Advertising Targets Customers  Business News Daily

Walgreens is trying out facial recognition technology as a form of advertising to its customers.


Woodstock Town Board asked to take action against advertising signs in business district - The Daily Freeman
Woodstock Town Board asked to take action against advertising signs in business district  The Daily Freeman

WOODSTOCK, N.Y. — Town Board members are being asked to start a campaign that clears out what was called illegal billboards in the business district, ...


Instagram Advertising: Do You Know It, When You See It? - NPR
Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Key West leaders want mobile advertising trucks to disappear - Miami Herald
Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


After 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna Bager - Adweek
After 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna Bager  Adweek

She replaces Nancy Fletcher, who's led the OAAA since 1991.


CBS goes dark for many AT&T customers. And BBH loses a battle: Monday Wake-Up Call - AdAge.com
CBS goes dark for many AT&T customers. And BBH loses a battle: Monday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


What Agencies Get Wrong About Measuring TV Advertising - AdExchanger
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


Everyone at this new advertising agency has served time in prison - Fast Company
Everyone at this new advertising agency has served time in prison  Fast Company

Vincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...


The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda - http://cbtnews.com/
The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda  http://cbtnews.com/

Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.


NetMedia Group takes over the management of financial platform Investing.com's European advertising space - Business Wire
NetMedia Group takes over the management of financial platform Investing.com's European advertising space  Business Wire

NetMedia Group, media B2B leader in Europe in the world of business information, and Investing.com, second largest financial services and information.


Prime Day drives retailers to significantly boost their Amazon advertising spending - DigitalCommerce360
Prime Day drives retailers to significantly boost their Amazon advertising spending  DigitalCommerce360

Not only did Amazon.com Inc.'s two-day Prime Day sales event drive an Internet Retailer-estimated $7.16 billion in online sales for Amazon—a 71% jump ...


Digital advertising, paid search, media budgets: 5 killer stats to start your week - Marketing Week
Digital advertising, paid search, media budgets: 5 killer stats to start your week  Marketing Week

We arm marketers with all the numbers they need to tackle the week ahead.


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent - Adweek
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


Spain: 6% fall in TV advertising | - Advanced Television
Spain: 6% fall in TV advertising |  Advanced Television

Spain's TV ad market is experiencing tough times with a sharp decline of 6 per cent in the first half of the year, according to the i2p report from consultancy firm ...


Startups Turn To Traditional Advertising For Attention - Crunchbase News
Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


Coffeebar Wins American Advertising Award for Coffee Packaging - ThisisReno
Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


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