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Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers


In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.

Most people see cinema advertising as the little slide that is shown right before the movie starts, but it's much more than that. Cinema advertising does offer slide advertising, but it also offers something that is called rolling stock that is similar to a television commercial. Some theatres offer dynamic digital advertising opportunities in place of slide advertising while others offer advertising opportunities on large LCD screens in the theatre lobbies.

They offer advertisers an opportunity to present their message to a captive and receptive audience in a family oriented environment. Hollywood spends billions of dollars each year promoting their movies and these massive marketing campaigns lure hundreds of millions of people to the movie theatres every year. It's an audience of brand conscious teens, tweens and young adults with high disposable income and active lifestyles that makes this medium very attractive to a marketer.

Some toy manufacturers and beverage companies are aware of this and have taken full advantage of the opportunity. Other industries have followed suit, as they are starting to adhere to the title of this article, "Brand Young and You Brand for Life".

Some may call cinema advertising intrusive but they cannot deny the fact that it is highly effective. The recall rate of cinema advertising is upwards of 70% while the recall rate of television sits at approximately 23%, the reason for this is that advertisers have a totally captive and receptive audience. They finally can advertise directly to the elusive teen and tween market in their own environment.

With the Tivo age growing this has forced marketers to become more innovative in their media planning efforts. They not only have included cinema in their media mix but they have also included other forms of advertising such as guerilla marketing, trash can advertising and even beach umbrella advertising.

This is all in an effort to reach the masses, but man does not live by advertising alone. An effective public relations plan should be in place to work hand in hand with any advertising campaign. The goal of the campaign is to get as much attention to your product as possible during the course of the campaign. So an effective public relations plan would only enhance the results, as it will allow the marketer to utilize the media to assist in getting their message out.

Louis Victor is the Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations Firm.

For more information on Cinema Advertising or Public Relations go to www.namct.com.

For media inquiries contact:
Louis Victor
New Age Media Concepts
888-463-9237


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. January / 20 / 2020

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Susan Estrich: Microtargeting affects not only advertising but politics tpp  Omaha World-Herald

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Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

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U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020  Adweek

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How Doubling Down on Addressable Technology Can Transform An Advertising Buy  Broadcasting & Cable

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11 key Walmart executives who are leading its advertising business  Business Insider Nordic

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Former Tribune advertising director Smith dies | Local News  Citizentribune

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4 Best Practices To Keep In Mind For Your AR Advertising Campaign  Grit Daily

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Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

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Thomas E. Lister: Don't allow false political advertising  La Crosse Tomah Journal

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Comscore Television Viewing Data Helps Predict Advertising Audience Decline  Yahoo Finance

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Lazy Advertising Thinking Is A Deadly Sin  Forbes

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Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  NBC News

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Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

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Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

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Amazon's Expanding Its Video-Advertising Business  The Motley Fool

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Advertising As We Know It Is Dead  Forbes

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Should Massachusetts ban billboards advertising marijuana products?  The Boston Globe

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Scoop: Cargo pivots to car-top advertising, does layoffs  Axios

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Greenwich Avenue banner issue could be sign of larger debate  CT Insider

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Hypocrisy is at the heart of Facebook’s refusal to ban false political advertising  The Guardian

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Your Digital Detox May Be Toxic for Advertising  The New York Times

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Digital Advertising and Data Privacy Regulation Debate  The National Law Review

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YouTube overhauls advertising, data collection on kids content  The Washington Post

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Facebook Revises Rules On Political Advertising  NPR

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Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds  MarTech Series

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Facebook’s revised political advertising policy doubles down on division  The Verge

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Brands and Agencies Are Bullish on New Walmart Advertising Partners Program  Adweek

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Spotify Rolls Out Technology Aimed at Helping Podcast Advertisers  Wall Street Journal

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Spotify to Suspend Political Advertising  Wall Street Journal

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New report offers analysis on the Outdoor Advertising Machine Market  Fusion Science Academy

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TikTok explores curated content feed to lure advertisers  Financial Times

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Facebook's Adding More Detail to its User Controls Over Advertisers' Custom Audience List Targeting  Social Media Today

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