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Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page


Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising. I've been using it since 1998, and I have a secret to share with you. Over 60% of my online business comes from offline print advertising. I know that 60% sounds very high, but it's because I use offline print advertising as my main advertising method.

Before we go any further, I'd first like to tell you to not give up on your online advertising methods. You just need to learn to use online and offline advertising methods together.

Here is how I used offline print advertising to drive people to a struggling "name squeeze" page.

I know that many of you are frustrated with your online advertising methods. Email advertising, PPC advertising, website advertising, and the like can all be very over whelming. A few years ago when I was new to Internet marketing, I tried everything under the sun to get people to a "name squeeze" page I had built to promote a product. I finally decided to go back to what I knew worked. Offline print advertising!

I took all the copy that was on my "name squeeze" page. I opened up Microsoft Publisher (All it is, is a word processor program.) and pasted all of my copy from my "name squeeze" page into Publisher. I took the ad copy and made it into a full page (8x11) ad. It's very easy to do, so don't let this part scare you.

Now, I had an ad that looked just like my online "name squeeze" page, but without the email sign up box. Instead of the email sign up box, I directed the reader to my website address.

I looked for places I could now advertise my ad in. Since I had been using offline print advertising, I knew exactly where to go. You may be new to this kind of advertising, and that's okay because I have one of the only websites that will thoroughly teach you how to use many offline advertising techniques like this one at little or no cost. It's loaded with resources on where and how to advertising offline.

I placed my "name squeeze" website ad in several publications. The total readership was about 200,000

Once my ad for my "name squeeze" website hit, my site was flooded with visitors, and I had people signing up left and right via my email form on my website. It's a little harder to track when using offline advertising methods. When I ran the ad to promote my "name squeeze" page, I made a special page just for my offline advertising people. That way I could track my ROI.

When it was all said and done, I had spent $120 on advertising. The counter on my special page for my offline advertising people showed that I had gotten almost 16,000 unique visitors to the site. Out of those 16,000 unique visitors, almost 2,000 of those visitors signed up for my offer on my "name squeeze" page. Out of those 2,000 people, 156 of them bought my $9.95 product. I made a total of $1,552.20. I only spent $120 on advertising, and the product only cost me $2.83 to fill and ship. My total profit was $990.72! Now that's not a bad ROI at all!

As you can see, using offline advertising methods is very powerful. There is an art to it, but once you get it all figured out, you will be making incredible profits every time you start a new advertising campaign!

I wish you much success in all of your offline advertising adventures.

Liz Tomey

Liz Tomey has owned a direct mail advertising business since 1998. She runs two different networks of sites. One in the direct mail advertising niche http://www.Mailorder-HQ.com and one in the Internet marketing niche http://www.TomeyMarketing.com. If you would like to learn how to use offline advertising as part of your marketing efforts, stop by her super informative site at http://www.OfflineAdvertisingSecrets.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. October / 19 / 2019

Facebook opens search ads to all advertisers - Search Engine Land
Facebook opens search ads to all advertisers  Search Engine Land

Advertising, brand management professional named Bellisario Professor - Penn State News
Advertising, brand management professional named Bellisario Professor  Penn State News

Taco Bell being sued for 'false and misleading' advertising - Fox Business
Taco Bell being sued for 'false and misleading' advertising  Fox Business

Juul agrees to stop advertising to youth in settlement with Oakland nonprofit - San Francisco Chronicle
Juul agrees to stop advertising to youth in settlement with Oakland nonprofit  San Francisco Chronicle

Vendasta Receives Top Award for Advertising Intelligence - MarTech Series
Vendasta Receives Top Award for Advertising Intelligence  MarTech Series

Amid Private Dinners and False Advertising, Facebook Comes Under Fire - Undark Magazine
Amid Private Dinners and False Advertising, Facebook Comes Under Fire  Undark Magazine

Amazon's Starting to Pull Away From Competitors in Search Advertising - Motley Fool
Amazon's Starting to Pull Away From Competitors in Search Advertising  Motley Fool

AT&T's Xandr purchases TV advertising company clypd: source - Reuters
AT&T's Xandr purchases TV advertising company clypd: source  Reuters

Couple sues Taco Bell for deceptive advertising after being overcharged $2.18 for Chalupas - FOX 5 DC
Couple sues Taco Bell for deceptive advertising after being overcharged $2.18 for Chalupas  FOX 5 DC

San Francisco Proposition F: Campaign Advertising & Contributions - KALW
San Francisco Proposition F: Campaign Advertising & Contributions  KALW

AT&T's Xandr Acquires Clypd to Boost TV Advertising Business - Yahoo Finance
AT&T's Xandr Acquires Clypd to Boost TV Advertising Business  Yahoo Finance

Fox Partners With iSpot.tv To Improve Advertising Performance - Forbes
Fox Partners With iSpot.tv To Improve Advertising Performance  Forbes

Google Dominated the $55 Billion Search Advertising Market for Over a Decade. Here's How Amazon Plans to Shake Things Up - Inc.
Google Dominated the $55 Billion Search Advertising Market for Over a Decade. Here's How Amazon Plans to Shake Things Up  Inc.

5 Movies That Altered Advertising and Marketing - Adweek
5 Movies That Altered Advertising and Marketing  Adweek

Snap launches dynamic ads to draw more advertisers - Reuters
Snap launches dynamic ads to draw more advertisers  Reuters

No Truth in Washington Post Advertising - CNSNews.com
No Truth in Washington Post Advertising  CNSNews.com

The Best Global Brands 2019 Got There By... Advertising 10/18/2019 - MediaPost Communications
The Best Global Brands 2019 Got There By... Advertising 10/18/2019  MediaPost Communications

China’s advertising industry waits to hear the winners of the Effie marketing awards - Euronews
China’s advertising industry waits to hear the winners of the Effie marketing awards  Euronews

Amazon gaining on Google in search advertising market share - GeekWire
Amazon gaining on Google in search advertising market share  GeekWire

From the Archives: Squash advertising - Los Angeles Times
From the Archives: Squash advertising  Los Angeles Times

Advanced Advertising on Linear TV Coming Into Focus, FreeWheel's Dave Clark - BeetTV
Advanced Advertising on Linear TV Coming Into Focus, FreeWheel's Dave Clark  BeetTV

Honest Ads Act Is False Advertising - The Wall Street Journal
Honest Ads Act Is False Advertising  The Wall Street Journal

Google, Apple, Amazon, and Microsoft's earbud advertising explained - Fast Company
Google, Apple, Amazon, and Microsoft's earbud advertising explained  Fast Company

UofM signs $6 million contract with California advertising firm over local firms - Daily Helmsman
UofM signs $6 million contract with California advertising firm over local firms  Daily Helmsman

Snap's (SNAP) New Dynamic Ads Target E-commerce Advertisers - Yahoo Finance
Snap's (SNAP) New Dynamic Ads Target E-commerce Advertisers  Yahoo Finance

Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s - Glamour
Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s  Glamour

Meet the Women Running LA’s Top Advertising Agencies - Adweek
Meet the Women Running LA’s Top Advertising Agencies  Adweek

Ad Giant Wins Over Disney With Big Data Pitch - The New York Times
Ad Giant Wins Over Disney With Big Data Pitch  The New York Times

Bernie Sanders wants to ban advertising during presidential primary debates - Fox News
Bernie Sanders wants to ban advertising during presidential primary debates  Fox News

Clear Channel Airports debuts digital airport advertising network - Retail Customer Experience
Clear Channel Airports debuts digital airport advertising network  Retail Customer Experience

Juul agrees to restrict youth advertising - The Guardian
Juul agrees to restrict youth advertising  The Guardian

Advertising - The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward - MarketingProfs.com
Advertising - The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward  MarketingProfs.com

Microsoft Advertising's pitch deck for sponsored products ads - Business Insider
Microsoft Advertising's pitch deck for sponsored products ads  Business Insider

‘Crisis of trust’: Elizabeth Warren shines new light onto Facebook’s advertising business - Digiday
‘Crisis of trust’: Elizabeth Warren shines new light onto Facebook’s advertising business  Digiday

Advertising Week 2019: It All Starts With Brand Trust - Forbes
Advertising Week 2019: It All Starts With Brand Trust  Forbes

Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube - CNBC
Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube  CNBC

YouTube is letting politicians reserve advertising space for 2020 election - The Verge
YouTube is letting politicians reserve advertising space for 2020 election  The Verge

Q&A: How Podcast Advertising is Changing - EContent
Q&A: How Podcast Advertising is Changing  EContent

House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents - CNBC
House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents  CNBC

The power of PR in a post-advertising world - PRWeek
The power of PR in a post-advertising world  PRWeek

River Rouge sues Detroit over billboard and bus advertising - WXYZ
River Rouge sues Detroit over billboard and bus advertising  WXYZ

Amazon (AMZN) Q3 2019 Earnings Preview: AWS, Prime & Advertising - Yahoo Finance
Amazon (AMZN) Q3 2019 Earnings Preview: AWS, Prime & Advertising  Yahoo Finance

IBM's Rangaiah on Moving Beyond Advertising to Customer Experiences - BeetTV
IBM's Rangaiah on Moving Beyond Advertising to Customer Experiences  BeetTV

5 Advertising Week Takeaways To Keep On Your Radar For 2020 - Forbes
5 Advertising Week Takeaways To Keep On Your Radar For 2020  Forbes

Surge Entertainment Center by Drew Brees advertising for workers; No open date has been announced - The Advocate
Surge Entertainment Center by Drew Brees advertising for workers; No open date has been announced  The Advocate

ZAFUL launched the first out-of-home advertising campaign to target the Philippines Market - Yahoo Finance
ZAFUL launched the first out-of-home advertising campaign to target the Philippines Market  Yahoo Finance

Rethinking and Predicting the Future of TV Advertising - Adweek
Rethinking and Predicting the Future of TV Advertising  Adweek

We Need A Truth-In-Advertising Commission — For Voters - TPM
We Need A Truth-In-Advertising Commission — For Voters  TPM

Singapore bans advertising for high-sugar beverages - BeverageDaily.com
Singapore bans advertising for high-sugar beverages  BeverageDaily.com

Amazon held its first big ad conference last week, luring about 400 people to Seattle - CNBC
Amazon held its first big ad conference last week, luring about 400 people to Seattle  CNBC

Steve Perry, newsgroup advertising manager, to retire - Sequim Gazette
Steve Perry, newsgroup advertising manager, to retire  Sequim Gazette

Pueblo City Council approves marijuana advertising changes - KOAA.com Colorado Springs and Pueblo News
Pueblo City Council approves marijuana advertising changes  KOAA.com Colorado Springs and Pueblo News

How advertising rates vary by category on Amazon - Marketing Land
How advertising rates vary by category on Amazon  Marketing Land

Massage Parlor Advertising a “Satisfying Experience” Busted For Prostitution - Spring Happenings
Massage Parlor Advertising a “Satisfying Experience” Busted For Prostitution  Spring Happenings

Kentucky gun range embraces 'free advertising' from ABC News mistaking its event for Syrian bombing - WDRB
Kentucky gun range embraces 'free advertising' from ABC News mistaking its event for Syrian bombing  WDRB

TM Advertising Closes Its Doors After 85 Years - Adweek
TM Advertising Closes Its Doors After 85 Years  Adweek

Advertising in the automotive industry: It’s a piece of cake - ITProPortal
Advertising in the automotive industry: It’s a piece of cake  ITProPortal

What HBO's 'Succession' can teach us about advertising - AdAge.com
What HBO's 'Succession' can teach us about advertising  AdAge.com

Snapchat Introduces a New Ad Unit for Ecommerce Advertisers - Search Engine Journal
Snapchat Introduces a New Ad Unit for Ecommerce Advertisers  Search Engine Journal

Framingham High Advertising For Lacrosse Coach - framinghamsource.com
Framingham High Advertising For Lacrosse Coach  framinghamsource.com

Alliances are Advertising Week's big trend - Axios
Alliances are Advertising Week's big trend  Axios

Advertising club reveals rebranding of Interfaith Human Services - - State College News
Advertising club reveals rebranding of Interfaith Human Services -  State College News

Disrupt: Advertising Deer-Hit Repairs | 2019-10-17 - FenderBender
Disrupt: Advertising Deer-Hit Repairs | 2019-10-17  FenderBender

Oscar Mayer’s wieners are a triumph of American advertising - The Takeout
Oscar Mayer’s wieners are a triumph of American advertising  The Takeout

BPA Worldwide and Centro Launch Full Service Solution for Audience-Driven Advertising Programs - Benzinga
BPA Worldwide and Centro Launch Full Service Solution for Audience-Driven Advertising Programs  Benzinga

Juul halts advertising in United States, replaces CEO - The Verge
Juul halts advertising in United States, replaces CEO  The Verge

Global Digital OOH Market 2019-2023 | Use of AI in OOH Advertising to Boost Growth | Technavio - Business Wire
Global Digital OOH Market 2019-2023 | Use of AI in OOH Advertising to Boost Growth | Technavio  Business Wire

Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising - EFF
Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising  EFF

'Stealth advertising' complaint against Federer dismissed - swissinfo.ch
'Stealth advertising' complaint against Federer dismissed  swissinfo.ch

Is Extended Reality The Future Of Digital Advertising? - Forbes
Is Extended Reality The Future Of Digital Advertising?  Forbes

Twitter misused security information for advertising purposes - CNET
Twitter misused security information for advertising purposes  CNET

Facebook agrees to pay advertisers $40 million over inflated video stats - AdAge.com
Facebook agrees to pay advertisers $40 million over inflated video stats  AdAge.com

Tech Mahindra, InMobi to collaborate on video advertising solutions for mobile devices - Economic Times
Tech Mahindra, InMobi to collaborate on video advertising solutions for mobile devices  Economic Times

Startups’ TV Advertising Soars in New Report - Wall Street Journal
Startups’ TV Advertising Soars in New Report  Wall Street Journal

New way of advertising newer variety of apples - FreshPlaza.com
New way of advertising newer variety of apples  FreshPlaza.com

TikTok says it doesn't allow political advertising - CNN
TikTok says it doesn't allow political advertising  CNN

Facebook Ads in Search Results Rolling Out to More Advertisers - Search Engine Journal
Facebook Ads in Search Results Rolling Out to More Advertisers  Search Engine Journal

Congressman presses Reynolds to halt advertising of Vuse e-cigarette - Winston-Salem Journal
Congressman presses Reynolds to halt advertising of Vuse e-cigarette  Winston-Salem Journal

How blockchain will impact digital signage advertising - Digital Signage Today
How blockchain will impact digital signage advertising  Digital Signage Today

LinkedIn Introduces Enhanced Targeting Tools for Advertisers - Search Engine Journal
LinkedIn Introduces Enhanced Targeting Tools for Advertisers  Search Engine Journal

New connected TV study debunks 3 common myths about political advertising - AdAge.com
New connected TV study debunks 3 common myths about political advertising  AdAge.com

Snapchat Must Hit More Angles with Advertisers - The Wall Street Journal
Snapchat Must Hit More Angles with Advertisers  The Wall Street Journal

House subcommittee asks e-cigarette companies to stop advertising - CNBC
House subcommittee asks e-cigarette companies to stop advertising  CNBC

OTT Advertising: Why The Industry Needs More Transparency - AdExchanger
OTT Advertising: Why The Industry Needs More Transparency  AdExchanger

Cracking the code on podcast advertising for customer acquisition - TechCrunch
Cracking the code on podcast advertising for customer acquisition  TechCrunch

Disney Bars Netflix TV Ads in Battle for Streaming Supremacy - The New York Times
Disney Bars Netflix TV Ads in Battle for Streaming Supremacy  The New York Times

Retailer buys controversial Trump-themed billboard in Times Square - mySA
Retailer buys controversial Trump-themed billboard in Times Square  mySA

U.S. seeks advertising, sales data on e-cigarette companies - Reuters
U.S. seeks advertising, sales data on e-cigarette companies  Reuters

Andrew Glennon Calls out 'Teen Mom OG' Advertisers Amid Amber Portwood Domestic Violence Case - PopCulture.com
Andrew Glennon Calls out 'Teen Mom OG' Advertisers Amid Amber Portwood Domestic Violence Case  PopCulture.com

Peloton sues cycling rival Echelon, alleging copycat products and false advertising - AdAge.com
Peloton sues cycling rival Echelon, alleging copycat products and false advertising  AdAge.com

Advertisers on Why WhatsApp's Status Is a Good Testing Ground for Ads - eMarketer
Advertisers on Why WhatsApp's Status Is a Good Testing Ground for Ads  eMarketer

Advertisers are pushing the limits of how they make money from agencies - Digiday
Advertisers are pushing the limits of how they make money from agencies  Digiday

How the Ban on Medical Advertising Hurt Women Doctors - JSTOR Daily
How the Ban on Medical Advertising Hurt Women Doctors  JSTOR Daily

eBay is trying to cut into Amazon's growing advertising business - Business Insider
eBay is trying to cut into Amazon's growing advertising business  Business Insider

Adidas: We over-invested in digital advertising - Marketing Week
Adidas: We over-invested in digital advertising  Marketing Week

RV advertisement pushes Valparaiso candidate; Portage Dem raises $146K, campaign reports show - Chicago Tribune
RV advertisement pushes Valparaiso candidate; Portage Dem raises $146K, campaign reports show  Chicago Tribune

How Blockchain Is Affecting The Marketing And Advertising Industry - Forbes
How Blockchain Is Affecting The Marketing And Advertising Industry  Forbes

Older People Are Ignored and Distorted in Ageist Marketing, Report Finds - The New York Times
Older People Are Ignored and Distorted in Ageist Marketing, Report Finds  The New York Times

WebPick Launches In-depth Study About the Evolution and Growth of Full Page Online Advertising - Business Wire
WebPick Launches In-depth Study About the Evolution and Growth of Full Page Online Advertising  Business Wire

You Will Be Shocked by This Article - The New York Times
You Will Be Shocked by This Article  The New York Times

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