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How To Make Your Yellow Page Ads Work


I hear it often, "advertising in the Yellow Pages directory doesn't work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims?

"It's not the medium - it's the message?and it's probable the market too!" Blank stares often accompany that opening statement. But they do work - and they work well? IF you know how to use them.

Think of This?

The Yellow Pages (YP) reaches approx 80% of North American adults in the average month, 60% in the average week, and 15% daily. And nearly 90% of these references result in contact with a purchase or an intent to purchase.

The YP is a reference medium - people are looking for 'something', usually a solution to an immediate problem. And one out of every two people looking in the YP directory have no provider in mind and are silently begging for a solution to their problem.

Ok, here's a quick summary - just in case you missed all that. The YP reaches almost everyone eventually, those who are actively looking in the YP directory have a problem and need a solution. And those looking likely have no supplier in mind? Is it just me or doesn't this sound like a gold mine waiting to be tapped? Given these useful tidbits, doesn't it make sense to figure out how to make your adverts more effective?

First of All...

Don't listen to the space sales rep - yup, I know. You're thinking these guys know their stuff. Well they sure how to sell space, but designing a profitable advert? Uh, no. In fact their design teams (did I mention they offer their services for FREE as part of the ad space you buy?) generally create adverts that look like everyone else's. Remember, you get what you pay for.

And you wonder why your previous attempts failed?

Here's The Secret...

If I told you how to place a winning advert in the YP every time, would you want to know? Of course you would. Here's the secret: simply design an assortment of YP ads and run them in your local weekly newspaper. Track the results and see which one works best - that's the one you use in the upcoming YP directory. Easy when you know how.

What Format to Use?

Here's another misconception. You don't actually have to have color, you don't actually have to buy a full page and you certainly don't have to apply the 'rules' that the YP rep might recommend. You do have to be the right size, the right color and in the right place - it's not simply a case of bigger, brighter, and more.

This might help you. Imagine the YP reader for a moment and you'll start to see what your advert should be like. Your potential customer is out there somewhere closely scanning the pages looking for a solution to their problem. What would you want to know if you were in their shoes?

You'd Want Information!

Absolutely, you'd want to know about how they're the right choice for you and that they understand your problem and that they can assure you of the service you require and oh look? there's a website with more information or a toll free recorded message with more information, or a free report with more information?

Are you seeing a pattern yet?

The last thing a reader cares about at this point is YOU. They're only interested in themselves. They have a problem and they want it gone. Make it easy for them to see why you're the best choice and you'll have them beating a steady path to your door.

Always Use A Headline?

Remember, the browser is looking for a solution so have a headline at the top of your advert that addressees their main concern. Here's a suggestion for a headline that will catch the eye of a YP seeker - "7 Ways To Choose The Right Repair Shop" or "5 Questions You Must Ask When Picking The Perfect Mechanic" Isn't that what they're trying to do? Won't your headline stop them dead in their tracks - of course it will.

In closing, there's a lot more to YP advertising than I can cover in a page, and display advertising (of which YP is one part) is a fascinating subject all on it's own.

AUTHOR BIO: James Burchill is a freelance marketing consultant and publisher. James helps people 'Sell more stuff, and make more money!' He also publishes informational and Internet products and his main website is http://www.JamesBurchill.com James' newest product shares his insights into the exciting world of freelancing on Elance at http://www.ElanceExposed.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. February / 16 / 2019

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Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

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MannKind - Scripts, Advertising, And Cash  Seeking Alpha

Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


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How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  Adweek

The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...


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3 Key Advertising Takeaways From the IBM Think Conference  Adweek

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


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Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


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How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston - WBOY.com
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.com

Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.


Tips to Help Advertisers Survive and Thrive in the Gig Economy - Adweek
Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


L'Oreal Canada expands AI ambitions through online advertising - Glossy
L'Oreal Canada expands AI ambitions through online advertising  Glossy

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...


18,000 Android Apps Track Users by Violating Advertising ID Policies - BleepingComputer
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...


Broward judge violated rules by advertising Democratic endorsement, commission says - Miami Herald
Broward judge violated rules by advertising Democratic endorsement, commission says  Miami Herald

A Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...


Sri Lanka advertising for executioners after plan to reinstate death penalty - CNN
Sri Lanka advertising for executioners after plan to reinstate death penalty  CNN

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.


Chicago Agency's Creative Talent Inducted into Medical Advertising Hall of Fame as a Future Famer - PRNewswire
Chicago Agency's Creative Talent Inducted into Medical Advertising Hall of Fame as a Future Famer  PRNewswire

CHICAGO, Feb. 15, 2019 /PRNewswire/ -- For the second consecutive year, the Medical Advertising Hall of Fame (MAHF) has inducted a key staff member from ...


Nine Of The Best Outdoor Advertising Campaigns - Forbes
Nine Of The Best Outdoor Advertising Campaigns  Forbes

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.


IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC - Marketing Dive
IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC  Marketing Dive

Digital ad revenue in the U.S. reached $26.2 billion in Q3 2018, a 20.6% increase year-over-year, according to findings from the latest biannual report from the ...


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Deeper Dive—Data Plus Math plots a path for attribution in TV advertising  FierceVideo

Attribution hasn't always been the strongest means of measuring TV advertising effectiveness. But recent deals for Data Plus Math signal a shift in the linear ...


Secrets of a successful Snapchat advertising strategy - Fourth Source
Secrets of a successful Snapchat advertising strategy  Fourth Source

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Digital Envy now offers innovative Facebook Advertising Services in provincial areas of Canada  The Daily Telescope

CANADA – 02-15-2019 (PRDistribution.com) — Digital Envy is pleased to announce the delivery of its Facebook Advertising Services in some areas in Canada.


Big Drop In Advertising Giants Shares - Forbes
Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Taco Bell Nearly Doubles Television Advertising Spend in January - Skift Table
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift Table

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RAF advert that challenges sexist advertising to debut on Channel 4 - The Independent
RAF advert that challenges sexist advertising to debut on Channel 4  The Independent

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.


Artificial Intelligence Meets Online Advertising At Trade Desk - Investor's Business Daily
Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

Shares of artificial intelligence powered, digitial and online advertising innovator Trade Desk are just below a buy point ahead of Q4 earnings.


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam - WKYC.com
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

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Perhaps advertising would help pay for Trump's wall  The Bozeman Daily Chronicle

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Hertz Forms Advertising Partnership with Eurowings - Rental Operations  Auto Rental News Magazine

The Hertz and Eurowings partnership offers the carrier s passengers access to a broad choice of car rental options from Hertz and Thrifty, along with bespoke ...


Amazon Has a Big Advertising Business. Walmart Wants One Too - Bloomberg
Amazon Has a Big Advertising Business. Walmart Wants One Too  Bloomberg

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To attract direct response advertisers, Reddit adds more performance tools  Digiday

Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...


U.K. Government Report Calls for Investigation Into Digital Advertising Market - Adweek
U.K. Government Report Calls for Investigation Into Digital Advertising Market  Adweek

The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...


It turns out the World Record Egg was created by a 29-year-old advertising creative - CNBC
It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


Revealed: Facebook enables ads to target users interested in 'vaccine controversies' - The Guardian
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The Guardian

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Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018 - GeekWire
Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

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Lamar Advertising Co (LAMR) Shares Bought by Anchor Capital Advisors LLC - Fairfield Current
Lamar Advertising Co (LAMR) Shares Bought by Anchor Capital Advisors LLC  Fairfield Current

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Smart Advertising Transaction Token is the future of Advertising Transactions  TechBullion

For any business in the modern world, online advertisement is a crucial part. With a huge population of the world now using internet, they can be effectively ...


Accountability Program Targets Targeted Advertising - Lexology
Accountability Program Targets Targeted Advertising  Lexology

In a pair of new decisions, the Online Interest-Based Advertising Accountability Program addressed targeted advertising with Publishers Clearing…


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Track Takeover: Art replaces advertising in SEPTA station  WHYY

Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...


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You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island Packet

A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.


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The Pitch: Advertising and marketing news for 2.12.19  RichmondBizSense

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Advertising and Sponsorships  Construction.com

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How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Gambling ads to be banned from child-friendly sites and games - The Guardian
Gambling ads to be banned from child-friendly sites and games  The Guardian

Gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop ...


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5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  Entrepreneur

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Will Small Advertisers Stand By Facebook During A Downturn?  AdExchanger

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.


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Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  Adweek

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Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

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Wallingford coalition protests I-91 billboard advertising marijuana  Meriden Record-Journal

By Jeniece Roman. Record-Journal staff. NORTH HAVEN — Members of the Coalition for a Better Wallingford gathered on Route 5 Saturday to protest a ...


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Advertising Trends You Should Consider in 2019  Entrepreneur

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Super Bowl Advertising Recall - ADOTAS
Super Bowl Advertising Recall  ADOTAS

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Taxing the Rich, and the “Woke” Advertising Trend - HBR.org Daily
Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

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Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl - AdAge.com
Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


Gun Safety Devices Get Caught in Online Advertising Bans - The Wall Street Journal
Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Advertising uber-analyst Brian Wieser takes role at GroupM - AdAge.com
Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


MannKind - Afrezza Scripts, Advertising, Insurance, And Cash - Seeking Alpha
MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking Alpha

Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...


Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising - Yahoo Finance
Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising  Yahoo Finance

Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...


News on Facebook, Amazon, Netflix: Wake-Up Call | News - AdAge.com
News on Facebook, Amazon, Netflix: Wake-Up Call | News  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' - CNBC
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


Marketers are Shifting Advertising Budgets to LinkedIn - Search Engine Journal
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


AT& T to resume advertising on YouTube - Marketplace APM
AT& T to resume advertising on YouTube  Marketplace APM

AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...


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To compare or not to compare  Bizcommunity.com

The ad wasn't rude, obnoxious or over-the-top. It was actually really quite useful, asking: "Vehicle A has such n such brakes, Vehicle B does not - would you put ...


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Roundup: Equity in business workshop / Top advertising student / Chicken recall  Greater Baton Rouge Business Report

MovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...


Super Bowl LIII advertisers that added the most followers | Special: Super Bowl - AdAge.com
Super Bowl LIII advertisers that added the most followers | Special: Super Bowl  AdAge.com

With Super Bowl LIII receding in the rear view mirror, one question we ask every year is: Which advertisers achieved something lasting for all their spending?


Knicks Remove Kevin Durant Photo From Season-Ticket Advertising - WFAN
Knicks Remove Kevin Durant Photo From Season-Ticket Advertising  WFAN

Was it really just a coincidence that the Knicks used a photo of Kevin Durant in advertising for season ticket renewals?


Connecticut Billboard Advertising Legal Cannabis In Massachusetts Draws Protests - Ganjapreneur
Connecticut Billboard Advertising Legal Cannabis In Massachusetts Draws Protests  Ganjapreneur

“Weed is legal in 60 miles,” a billboard in Connecticut will tell you as you approach the Massachusetts border. Full story after the jump. a word from our sponsors:.


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E. Patrick McDonough, advertising firm controller, dies  Baltimore Sun

E. Patrick McDonough, a retired advertising firm chief financial officer and and family patriarch, died of complications of renal disease Tuesday at Gilchrist ...


Milwaukee's Bright Cellars, Wantable listed among most disruptive e-commerce brands in U.S. - Milwaukee Business Journal
Milwaukee's Bright Cellars, Wantable listed among most disruptive e-commerce brands in U.S.  Milwaukee Business Journal

Milwaukee e-commerce companies Bright Cellars and Wantable Inc. were included on the Interactive Advertising Bureau's most recent 250 Direct Brands to ...


Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. - Cincinnati.com
Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K.  Cincinnati.com

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NFL's Playoff Advertising Share Has Increased By 19% Since 2014 - Forbes
NFL's Playoff Advertising Share Has Increased By 19% Since 2014  Forbes

The National Football League's share of playoff advertising revenue relative to its three main competitors—the National Basketball Association, Major League ...


GoDaddy empowers in its 'Make the World You Want' campaign | Advertising - AdAge.com
GoDaddy empowers in its 'Make the World You Want' campaign | Advertising  AdAge.com

GoDaddy 'Make the World You Want' campaign promotes message of empowerment and stars influencers including Accidental Icon' Lyn Slater and Ayesha ...


New leader at Northlich: “Advertising no longer resembles advertising” - Soapbox Cincinnati
New leader at Northlich: “Advertising no longer resembles advertising”  Soapbox Cincinnati

Northlich, now in its 70th year as a Cincinnati marketing and advertising agency, just named Pat Pujolas as its executive creative director, a spot held by only ...


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It. - The New York Times
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

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Criteo Puts Focus On Self-Service For Mid-Market Advertisers 02/18/2019 - MediaPost Communications
Criteo Puts Focus On Self-Service For Mid-Market Advertisers 02/18/2019  MediaPost Communications

Criteo's investments this year will focus on mid-market advertisers, to provide self-*service* tools for its platform that allow advertisers to take control of strategies.


Inside the ad tech firm Disney will get in its Fox acquisition - AdAge.com
Inside the ad tech firm Disney will get in its Fox acquisition  AdAge.com

TrueX could help Walt Disney reimagine TV advertising.


The New Native Advertising Narrative - Folio: - Folio Magazine
The New Native Advertising Narrative - Folio:  Folio Magazine

How native advertising became custom *content* and what it means for publishers.


Beyond the Books: Charter schools spend millions on advertising - KUTV 2News
Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


Advertising for 3 new trash trucks up for Monroe council approval - Monroe News Star
Advertising for 3 new trash trucks up for Monroe council approval  Monroe News Star

Monroe's Public Works department will ask the city council to approve advertising for bids for three new trash knuckle boom loader trucks.


Over 14% growth recorded in advertising expenditure in 2018 - BusinessLine
Over 14% growth recorded in advertising expenditure in 2018  BusinessLine

At ₹60908 crore, growth in advertising expenditure (Adex) in 2018 was pegged at 14.6 per cent, up from the earlier prediction of 12.8 per cent and almost ...


UK broadcasters face advertising tipping point, new study finds - The Guardian
UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors - Business Wire
Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors  Business Wire

IAB today announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the trade organization's Board.


Advertising posters on poles in Carlow village taken down over attempts to go 'poster free' - Carlow Live
Advertising posters on poles in Carlow village taken down over attempts to go 'poster free'  Carlow Live

Advertising posters on poles in Rathvilly village have now been taken down by the owners, Rathvilly Tidy Towns have confirmed. In a statement on Facebook, ...


The case against behavioral advertising is stacking up - TechCrunch
The case against behavioral advertising is stacking up  TechCrunch

No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...


Comedy Central Stops Advertising With Every Comedian’s Worst Enemy - Vulture
Comedy Central Stops Advertising With Every Comedian’s Worst Enemy  Vulture

Comedy Central ran several ads this month on the Instagram account FuckJerry, run by Jerry Media, which initially rose to fame by stealing other people's jokes ...


Opinion: Advertising & Media Through the Lens of a 16-Year Old - AdWorld
Opinion: Advertising & Media Through the Lens of a 16-Year Old  AdWorld

Want to know how a typical 16-year old views the media and advertising industry? Ruby Cullinan, a Transition Year Student who spent the week working with ...


What impact will 5G have on marketing and advertising? - MarTech Today
What impact will 5G have on marketing and advertising?  MarTech Today

The coming of next-gen 5G wireless transmission will be a big deal for marketers. That's the view of Alex Hertel, CEO of experiential marketing firm Xperiel, ...


Advertising is coming out. Embrace it | NCET Biz Tips - Reno Gazette Journal
Advertising is coming out. Embrace it | NCET Biz Tips  Reno Gazette Journal

Advertising is officially coming out of the closet, and it's time businesses, brands and agencies embraced that fact.


For retail advertisers, Shopping ads continue to overshadow text ads - Search Engine Land
For retail advertisers, Shopping ads continue to overshadow text ads  Search Engine Land

Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates ...


Facebook says Nielsen could help break up the advertising duopoly - Business Insider
Facebook says Nielsen could help break up the advertising duopoly  Business Insider

Facebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...


PepsiCo says higher advertising costs, new product investments will dent profit this year - The Globe and Mail
PepsiCo says higher advertising costs, new product investments will dent profit this year  The Globe and Mail

PepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.


Annaly Capital Management Inc. (NLY)'s Financial Results Comparing With Lamar Advertising Company (REIT) (NASDAQ:REIT) - The Hi New Ulm
Annaly Capital Management Inc. (NLY)'s Financial Results Comparing With Lamar Advertising Company (REIT) (NASDAQ:REIT)  The Hi New Ulm

Annaly Capital Management Inc. (NYSE:NLY) and Lamar Advertising Company (REIT) (NASDAQ:REIT) are two firms in the REIT - Diversified that compete ...


The country advertising for 'moral' executioners - Newstalk ZB
The country advertising for 'moral' executioners  Newstalk ZB

A small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.


'Fortnite' Studio Ups Their Advertising Following 'Apex Legends' Success - Comicbook.com
'Fortnite' Studio Ups Their Advertising Following 'Apex Legends' Success  Comicbook.com

While many developers have tried to capitalize on Epic Games' success in the battle royale genre, gamers have likely wondered if Fortnite can be overthrown.


Woolworths’ Valentine’s Day advertising campaign fail - Business Day
Woolworths’ Valentine’s Day advertising campaign fail  Business Day

After social media outrage over its stereotyping of women, Woolworths withdraws its Valentine's Day advertisement — just as a top research company releases a ...


UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 40% IN 2018 - Ukraine open for business
UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 40% IN 2018  Ukraine open for business

The Ukrainian media Internet advertising market expands by 39.9% in 2018, to UAH 3.511 billion, the Ukrainian Internet Association (UIA) has said. The.


Facebook and Google still offer the best value for mobile advertisers (Singular report) - TechCrunch
Facebook and Google still offer the best value for mobile advertisers (Singular report)  TechCrunch

Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular. To pull ...


Do social media influencers signify the slow death of style? - South China Morning Post
Do social media influencers signify the slow death of style?  South China Morning Post

Fashion journalist Katherine Zarrella laments the lack of creativity and individuality among influencers, whose task it is to sell because they are paid to wear ...


Advertising Increase for Newton News - Newton News
Advertising Increase for Newton News  Newton News

Over the past two years Newton Press and Newton News has absorbed many price increases from the paper mills, ink manufacturers, general running costs and ...


ZypMedia teams with Telaria to bring OTT inventory to local advertisers - MarTech Today
ZypMedia teams with Telaria to bring OTT inventory to local advertisers  MarTech Today

Programmatic demand-side platform ZypMedia announced Thursday that it will partner with video advertising platform Telaria to provide local advertisers access ...


WWE Advertising Undertaker’s Appearance - Wrestling World
WWE Advertising Undertaker’s Appearance  Wrestling World

WWE has started advertising his appearance at a signing event recently.


PICTURES: 'Ndinyengeiwo' Girl Lorraine Guyo Lands Advertising Appearances With Steward Bank, JanJam - PaZimbabwe
PICTURES: 'Ndinyengeiwo' Girl Lorraine Guyo Lands Advertising Appearances With Steward Bank, JanJam  PaZimbabwe

Lorraine Guyo, popular for her Ndinyengeiwo video that went viral, has attracted some brands that have featured her in their adverts. These include one of the ...


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