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How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'...

Now I'll share with you a few secrets for creating good adverts. So let's dive right in because we're all busy people ;-)

First you need to be introduced AIDA.

- A stands for ATTENTION, as in get some or you lose your chance
- I stands for INTEREST, as in now keep me interested.
- D stands for DESIRE, as in ok, make me want what you've got.
- A stands for ACTION, because people need to take some for things to happen.

Got it? That's all there is to it?Easy right?

If it were that easy we'd all be rich and you wouldn't need marketing consultants like me. Truthfully, just invest a few thousand hours studying, read all the classic books on advertising that date as far back as 1920 (when advertising really became a science) and you'll have the subject down cold.

And on the off-chance you don't have that much free time, I'll give you some wickedly powerful pointers that will let you leapfrog over the other guys. So let's begin?

Headlines R Us (or is that You?)

It all starts with a headline. You know, the first thing the prospect sees. The title at the top of the page, that's the headline. The first few words they hear on the radio, that's a 'headline' too. Take this article for example, the headline was the first thing you saw. A good headline can almost stand alone and you just 'get it'. It's an advert for the advert.

Studies have shown the headline results in approximately 80% of the results. So the headline makes all the difference. In one test a changed headline improved response over 2000% (over 21 times!)

Here's an example of a really bad headline? YOUR COMPANY NAME

That's right, your company name is not a good headline. In fact your name, your contact details, how long you've been in business and all those other boring bits of data you often put at the top of adverts, is a waste of time?and money UNTIL the prospect wants to know who you are - only then are they important.

Next...Make Them An Offer They Can't Refuse

Then you have to make a good offer. Don't beat around the bush. People are busy, your headline stopped them, now they're looking - so make your pitch. Give them the best you've got. Make them an offer they can't refuse?

Describe the benefits of having your product or service in a way that the prospect can experience. Don't focus on the specific features - focus on benefits. People buy benefits. Here's an example:

[Feature] 1/4 Inch Masonry Drill Bit.

[Benefit] 1/4 Inch hole... Probably to hang a picture - so the real benefit was admiring the picture or proving to your spouse that you really are handy around the home...

Finally...Action!

And once you've helped them see themselves experiencing your product or service tell them what you want them to do - call, click or visit today. Or words to that effect. Remember, advertising that does anything other than sell is a waste of money for most of us - brand advertising is expensive.

Darn it...I've run out of time.

Because headlines are so critical to the success of your adverts I wanted to sign-off with this formula for a good headline: SINC (Self Interest, Curiosity & News).

If you can make the headline show the reader what's in it for them, make them curious to read more, and share something newsworthy you've likely got a winner on your hands.

Remember, the money is ALWAYS in the headline.

JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during 'Internet alchemy' experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client 'double-dog-dared' him to prove you can get front page coverage for $0. The details and that 'dumb stunt' are now part of eBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish. Visit http://www.JamesBurchill.com for details.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. December / 17 / 2018

Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show - TVNewser
  1. Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show  TVNewser
  2. Fox News Host Tucker Carlson Sees Advertising Pulled After Comments on Migrants  Newsweek
  3. Pacific Life pulls Tucker Carlson ads as the Fox host faces backlash  Mashable
  4. Tucker Carlson suggested immigrants make the U.S. ‘dirtier’ — and it cost Fox News an advertiser  The Washington Post
  5. Pacific Life pulls ads from Tucker Carlson's show after 'poorer and dirtier' immigration comment | TheHill  The Hill
  6. View full coverage on Google News

What Directors Need to Know About Digital Advertising Fraud - Forbes
What Directors Need to Know About Digital Advertising Fraud  Forbes

In this digital age boards need new, independent verification systems to be sure their companies are getting true value digital spend for the shareholders.


What you need to know in advertising today - Business Insider
What you need to know in advertising today  Business Insider

Everything that you need to know in advertising today, from the story behind the demise of millennial media darling Mic to ad buyers' worries about AT&T's Xandr ...


How Alexa Is Changing The Future Of Advertising - Forbes
How Alexa Is Changing The Future Of Advertising  Forbes

Many wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...


Nintendo's Holiday Television Advertising Promotes Pokémon: Let's Go - Nintendo Life
Nintendo's Holiday Television Advertising Promotes Pokémon: Let's Go  Nintendo Life

The holiday season is now in full swing and VentureBeat reports Nintendo is once again in second place in terms of television advertising within the US.


Best Ads of 2018: Vicks, Samsung, Oppo And More; These Video Advertising Campaigns Touched Hearts This Year - LatestLY
Best Ads of 2018: Vicks, Samsung, Oppo And More; These Video Advertising Campaigns Touched Hearts This Year  LatestLY

It has been a good year for the Indian advertising industry. The year 2018 saw a slow start, but towards the middle of the year, it picked up on the back of an ...


New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations - Adweek
New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations  Adweek

Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...


Tucker Carlson Loses Major Advertiser After Immigration Comments - PopCulture.com
Tucker Carlson Loses Major Advertiser After Immigration Comments  PopCulture.com

Tucker Carlson made some extreme remarks about immigrants entering the United States on Thursday, and as a result, Pacific Life insurance paused its ...


CTV Advertising Is Booming And The TV Industry Is Rejoicing - Forbes
CTV Advertising Is Booming And The TV Industry Is Rejoicing  Forbes

CTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.


Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want - WIRED
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIRED

With Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.


How Savvy Advertising Helped Make Stereo Technology Mainstream - Smithsonian.com
How Savvy Advertising Helped Make Stereo Technology Mainstream  Smithsonian.com

Stereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.


AT&T's advertising walled garden - Business Insider
AT&T's advertising walled garden  Business Insider

AT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform that could enable advertisers to buy across the TV industry ...


Youth internship scheme failing despite $2.5m advertising blitz - The Guardian
Youth internship scheme failing despite $2.5m advertising blitz  The Guardian

The government's youth internship scheme is failing to attract participants and businesses at a staggering rate, despite a $2.5m advertising blitz.


The Future of Video Advertising Is Artificial Intelligence - Entrepreneur
The Future of Video Advertising Is Artificial Intelligence  Entrepreneur

Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...


Midterm Elections and Digital Growth Has Advertising Surging - Hollywood Reporter
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood Reporter

Midterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.


After an ad boycott, Dollar Shave Club and others are back on Hannity - Fast Company
After an ad boycott, Dollar Shave Club and others are back on Hannity  Fast Company

Dollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...


Camp Fire lawsuits target PG&E for advertising about its safety work - San Francisco Chronicle
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco Chronicle

Pacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...


Taiwan Approves Bill on Political Advertising to Counter Beijing Election Meddling - The Epoch Times
Taiwan Approves Bill on Political Advertising to Counter Beijing Election Meddling  The Epoch Times

TAIPEI, Taiwan—Taiwanese lawmakers recently approved two draft amendment bills to counter election meddling by foreign actors. In draft amendments to the ...


5 Ways to Optimize PPC Advertising to Improve the Customer Experience - Search Engine Journal
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine Journal

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.


PG&E Sued for Spending on Advertising Instead of Fire Safety - Bloomberg
PG&E Sued for Spending on Advertising Instead of Fire Safety  Bloomberg

PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...


How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising - Adweek
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising  Adweek

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...


Denver online retailers caught in advertising sweep - The Denver Channel
Denver online retailers caught in advertising sweep  The Denver Channel

A growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...


Interactive ads will be the new face of display advertising - Nieman Journalism Lab at Harvard
Interactive ads will be the new face of display advertising  Nieman Journalism Lab at Harvard

Call them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...


Three local advertising agencies help Virginia Lottery with image, ads and strategy - Richmond.com
Three local advertising agencies help Virginia Lottery with image, ads and strategy  Richmond.com

The Virginia Lottery has tapped a new Richmond branding agency to help freshen up its brand 30 years after the first lottery ticket was sold in 1988.


Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To - The New York Times
Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To  The New York Times

Facebook has always sold data to advertisers, and it probably always will.


Why The Digital Advertising Industry Needs An Ethics-By-Design Framework - AdExchanger
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Jane Maas, a Pioneer for Women in Advertising, Dies at 86 - The New York Times
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York Times

A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.


Global LED Billboard Advertising Market 2018- Sony, LG Electronics, Toshiba - Consulting Market
Global LED Billboard Advertising Market 2018- Sony, LG Electronics, Toshiba  Consulting Market

The report titled “Global LED Billboard Advertising Market 2018 Research Report, 2015 – 2025” from Eon Market Research delivers complete analysis of LED ...


This new deep fake video is both advertising and art - Fast Company
This new deep fake video is both advertising and art  Fast Company

Award-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.


The End Of Advertising? 12/10/2018 - MediaPost Communications
The End Of Advertising? 12/10/2018  MediaPost Communications

Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...


4 Ways Agencies Can Be More Transparent in Their Advertising - Adweek
4 Ways Agencies Can Be More Transparent in Their Advertising  Adweek

It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...


‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising - Digiday
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  Digiday

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...


Facebook rubbishes advertising favour in fact-checking saga - AdNews
Facebook rubbishes advertising favour in fact-checking saga  AdNews

Facebook has denied claims it instructed its fact-checking unit to prioritise the debunking of false *content* impacting advertisers.


Facebook’s Version of YouTube Takes Shape With Pranksters, Magicians and Cartoons - The New York Times
Facebook’s Version of YouTube Takes Shape With Pranksters, Magicians and Cartoons  The New York Times

The tech giant sees Facebook Watch, with its rising number of videos from internet stars, as a key to future growth.


Santa Rosa approves CityBus advertising program, dropping ban - The Santa Rosa Press Democrat
Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press Democrat

The bus advertising program could generate up to $100000 in new revenue, city staff said.


The Best Target For Addressable TV Advertising Is Not The One You Think - Forbes
The Best Target For Addressable TV Advertising Is Not The One You Think  Forbes

As television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...


Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product - Forbes
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  Forbes

An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...


Rideshare advertising startup Firefly launches with $21.5M in funding - TechCrunch
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunch

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...


Amazon Advertising Options Guide: What Marketers Need to Know - Search Engine Journal
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


Time for TT to ban alcohol advertising - TT Newsday
Time for TT to ban alcohol advertising  TT Newsday

THE EDITOR: The most revolting ads on television are those that glorify the drinking of rum, whisky and other alcoholic beverages. Such advertising is prevalent ...


Amazon product ads evolution: A harbinger of Amazon local advertising? - Search Engine Land
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine Land

Google is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...


Facebook testing search advertising as new revenue stream - Seeking Alpha
Facebook testing search advertising as new revenue stream  Seeking Alpha

Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.


The Drum Digital Advertising Awards 2019 launch: five campaigns you should revisit - The Drum
The Drum Digital Advertising Awards 2019 launch: five campaigns you should revisit  The Drum

The Digital Advertising Awards Europe, formerly The Drum Digital Trading Awards, are here to reward the best in programmatic performance and give ...


Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns - Baltimore Sun
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns  Baltimore Sun

Maryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...


Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho - KIDO Talk Radio
Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho  KIDO Talk Radio

Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...


Discovery: Advertising Impact Minimal, Buy The News - Seeking Alpha
Discovery: Advertising Impact Minimal, Buy The News  Seeking Alpha

Discovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...


Digital influencers have changed advertising. They're changing journalism, too. - Columbia Journalism Review
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism Review

It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...


Global Outdoor Advertising Market 2019-2023 with Clear Channel Outdoor, JC Decaux, Lamar Advertising, OUTFRONT Media, and Strer Dominating - ResearchAndMarkets.com - Business Wire
Global Outdoor Advertising Market 2019-2023 with Clear Channel Outdoor, JC Decaux, Lamar Advertising, OUTFRONT Media, and Strer Dominating - ResearchAndMarkets.com  Business Wire

DUBLIN--(BUSINESS WIRE)--The "Global Outdoor Advertising Market 2019-2023" report has been added to ResearchAndMarkets.com's offering. The global ...


Quantcast's Guy Burbidge To Join Val Morgan As MD Of Cinema Advertising - B&T
Quantcast's Guy Burbidge To Join Val Morgan As MD Of Cinema Advertising  B&T

Val Morgan Group has announced the appointment of Guy Burbidge to the position of managing director for cinema advertising.


Guide to Advertising Technology - Columbia Journalism Review
Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media - Baltimore Sun
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore Sun

The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...


Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies - Adweek
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies  Adweek

When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...


Disney Just Gave Google a Big Advertising Win - The Motley Fool
Disney Just Gave Google a Big Advertising Win  The Motley Fool

Disney's growing digital video portfolio is going all-in on Google.


How Brands Can Use Digital Techniques to Improve Their TV Advertising - Adweek
How Brands Can Use Digital Techniques to Improve Their TV Advertising  Adweek

Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale ...


It's Time For Video Advertisers To Look Into New Metrics -- Here's Why - Forbes
It's Time For Video Advertisers To Look Into New Metrics -- Here's Why  Forbes

It's time for meaningful innovation on the buying side of the video advertising equation to enable a more transparent and meaningful measurement of success for ...


CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising - Forbes
CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising  Forbes

33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...


Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment - Nonprofit Quarterly
Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment  Nonprofit Quarterly

December 11, 2018; LoHud.com. The New York Board of Regents should turn down a $225,000 Gates Foundation grant because it is a conflict of interest, writes ...


The state of advertising has never been better - Campaign US
The state of advertising has never been better  Campaign US

Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.. From Campaign US.


Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? - Forbes
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  Forbes

Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...


Sarasota advertising executive sentenced to 40 years in prison for fraud scheme - Tampa Bay Business Journal
Sarasota advertising executive sentenced to 40 years in prison for fraud scheme  Tampa Bay Business Journal

The principal of a North Carolina advertising firm with offices in Sarasota was sentenced Dec. 4 to 40 years in federal prison after he was charged in connection ...


Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich - Washington Examiner
Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich  Washington Examiner

A restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”


VIDEO: Lamar Advertising toy drive shopping spree in Pensacola - WKRG News 5
VIDEO: Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


Two iPhone X customers are suing Apple over screen size - The Daily Dot
Two iPhone X customers are suing Apple over screen size  The Daily Dot

Two customers who recently bought phones from the iPhone X series filed a lawsuit alleging the company misrepresented the screen size of the product.


Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy' - Bitcoinist
Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy'  Bitcoinist

US cryptocurrency exchange Coinbase has received intense criticism for giving Venezuelan families a grand total of $1 per day - in altcoin ZCash, which it ...


Advertising's Next Frontier: Your Smart Home - Forbes
Advertising's Next Frontier: Your Smart Home  Forbes

Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...


Iceland’s orang-utan sends grim message on TV advertising - Financial Times
Iceland’s orang-utan sends grim message on TV advertising  Financial Times

The most successful television commercial this Christmas did not appear on television. The No Palm Oil ad from Iceland, the UK supermarket chain, featured a ...


Snapchat Still Isn't Attracting Advertisers - Motley Fool
Snapchat Still Isn't Attracting Advertisers  Motley Fool

Snap is struggling to grow its advertiser base, which is key to its self-serve platform.


China's advertising for the New silk road: great Propaganda - The News Article Insiders
China's advertising for the New silk road: great Propaganda  The News Article Insiders

11,000 kilometers has to travel in a freight train to get from Mannheim to port of Guoyuan in China. Before he gets there, it goes through Poland, Russia and ...


Disney in Deal With Google on Advanced Advertising - Broadcasting & Cable
Disney in Deal With Google on Advanced Advertising  Broadcasting & Cable

The Walt Disney Co.'s Direct-To-Consumer & International division has made a deal to use Google's advertising technology across Disney's digital properties.


Fad or future? Video Advertising’s $28 Billion Question - MarTech Advisor
Fad or future? Video Advertising’s $28 Billion Question  MarTech Advisor

Online video advertising, especially on Facebook, has taken off dramatically in recent years, Kazu Takiguchi discusses whether there is a future in video ...


Farm Families of Mississippi advertising making an impact - Delta Farm Press
Farm Families of Mississippi advertising making an impact  Delta Farm Press

Mississippi Farm Bureau Federation Farm Families advertising campaign is making an impact with Miss., consumers.


Advertising has an aegism problem | Agency News - AdAge.com
Advertising has an aegism problem | Agency News  AdAge.com

In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.


Hulu introduces new programmatic marketplace | Media - AdAge.com
Hulu introduces new programmatic marketplace | Media  AdAge.com

Hulu is further automating advertising on the streaming platform with a new private programmatic marketplace. It's the latest effort being made to advance TV ad ...


'Cannabis is medicine' - New Zealand's first marijuana advertising campaign launched - TVNZ
'Cannabis is medicine' - New Zealand's first marijuana advertising campaign launched  TVNZ

“Cannabis is medicine” is the message plastered on Auckland's largest digital billboard in the first advertising campaign from a licensed New Zealand cannabis ...


US charges 8 in online advertising fraud scheme - Star Tribune
US charges 8 in online advertising fraud scheme  Star Tribune

The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of ...


Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? - Forbes
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  Forbes

Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...


Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday - TechCrunch
Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday  TechCrunch

One day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” ...


Maryland panel approves ban on most cannabis advertising - WJLA
Maryland panel approves ban on most cannabis advertising  WJLA

The panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies. News outlets report ...


Amazon, With Little Fanfare, Emerges as an Advertising Giant - The Wall Street Journal
Amazon, With Little Fanfare, Emerges as an Advertising Giant  The Wall Street Journal

Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.


Father sues McDonald's over 'advertising' of Happy Meals - BBC News
Father sues McDonald's over 'advertising' of Happy Meals  BBC News

A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...


Is the Eagles New Norm False Advertising? - 973espn.com
Is the Eagles New Norm False Advertising?  973espn.com

The Carson Wentz saga exploded on Wednesday at the NovaCare Complex after a mysterious back injury emerged.


DEBATE: Will the new ban on stereotypes in ads improve gender equality? - City A.M.
DEBATE: Will the new ban on stereotypes in ads improve gender equality?  City A.M.

There is an unconscious gender bias in advertising that needed to be addressed. Do we really need to see men struggling to change nappies in this day and ...


Tourism WA Launches Tender For Creative Advertising - B&T
Tourism WA Launches Tender For Creative Advertising  B&T

The Western Australian Tourism Commission, which trades as Tourism Western Australia (Tourism WA) has released its tender for creative advertising services.


This Year's Holiday Advertising Is Missing Something Important - Forbes
This Year's Holiday Advertising Is Missing Something Important  Forbes

Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.


Manhattan Chamber of Commerce and Facebook launch advertising pilot - Crain's New York Business
Manhattan Chamber of Commerce and Facebook launch advertising pilot  Crain's New York Business

Talking about raising your business's profile. The Manhattan Chamber of Commerce and Facebook this week announced a new joint venture. "Made In, Made ...


WPP advertising group to cut 3,500 jobs in £300m restructuring - The Guardian
WPP advertising group to cut 3,500 jobs in £300m restructuring  The Guardian

WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...


Minneapolis' Olson advertising agency renamed as part of ICF Next - Star Tribune
Minneapolis' Olson advertising agency renamed as part of ICF Next  Star Tribune

Olson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...


A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 - Science Daily
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science Daily

Research has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...


Jane Maas and the Lasting, Honest Impact She Left On Advertising - Adweek
Jane Maas and the Lasting, Honest Impact She Left On Advertising  Adweek

Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...


UK betting firms back live sports advertising ban - The Guardian
UK betting firms back live sports advertising ban  The Guardian

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.


Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86 - Washington Post
Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86  Washington Post

Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks.


Amazon.com Is Getting Even More Serious About TV and Advertising - Motley Fool
Amazon.com Is Getting Even More Serious About TV and Advertising  Motley Fool

The e-commerce giant starts taking a cut of third-party ad inventory and reportedly bids on 22 regional sports networks.


Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts - Black Enterprise
Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts  Black Enterprise

In this interview with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, find out how he is helping podcast creators monetize ...


The hottest advertising trend of 2018? Billboards. - The Hustle
The hottest advertising trend of 2018? Billboards.  The Hustle

As other traditional advertising mediums flounder in the digital age, billboards have managed to thrive by adapting to the times.


Vectors Research Management LLC Invests $158,000 in Lamar Advertising Co (LAMR) - Fairfield Current
Vectors Research Management LLC Invests $158,000 in Lamar Advertising Co (LAMR)  Fairfield Current

Vectors Research Management LLC bought a new position in Lamar Advertising Co (NASDAQ:LAMR) in the third quarter, according to its most recent Form 13F ...


Lamar Advertising toy drive shopping spree in Pensacola - WKRG News 5
Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


How Bipartisanship Could Affect the Advertising Industry Following the Midterms - Adweek
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  Adweek

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...


Charleston, SC based Advertising Agency, VIP Marketing & Advertising Named as a Leading Branding Agency in the United States for 2018 by Clutch - PRNewswire
Charleston, SC based Advertising Agency, VIP Marketing & Advertising Named as a Leading Branding Agency in the United States for 2018 by Clutch  PRNewswire

CHARLESTON, S.C., Dec. 11, 2018 /PRNewswire/ -- Washington, DC-based Clutch Co. announced the Leading Branding Agencies in the US for 2018.


Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia - Skift
Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia  Skift

German transnational hotel comparison site Trivago is headed for Australia's federal court later this month, facing fines of millions of dollars over.


YouTube drops paywall from some Originals, explores advertising - Marketing Land
YouTube drops paywall from some Originals, explores advertising  Marketing Land

In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...


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